Connect with us

Business

Got your ticket for bobblehead night? Check. Get the bobblehead? Not so fast

Published

on

Got your ticket for bobblehead night? Check. Get the bobblehead? Not so fast

The Dodgers are giving away a second Shohei Ohtani bobblehead doll on Wednesday, this one with Ohtani holding his dog Decoy. In May, when the Dodgers staged their first Ohtani bobblehead night, fans lined up outside Dodger Stadium hours before game time, with the gates to the parking lot still closed.

The demand for all things Ohtani has sent season-ticket prices soaring, just like one of his majestic home runs. As of Monday afternoon, the Dodgers were selling tickets to Wednesday’s game for a minimum of $131 and to Thursday’s game — against the same opponent, the Baltimore Orioles — for a minimum of $36.

It takes a lot of money to get that free bobblehead. However, in an illustration of a policy embraced by the Dodgers and most other major league teams, you could pay all that money and still not get that free bobblehead.

The Dodgers say they have 40,000 bobbleheads to give away. They sold 53,527 tickets to the first Ohtani bobblehead night.

“Why do that,” asked Andy Dolich, a marketing expert and formerly a top executive for the Oakland Athletics, San Francisco 49ers, Memphis Grizzlies and Washington Capitals, “when the promotional concept is to put a smile on someone’s face?”

Advertisement

The San Diego Padres, like the Dodgers, limit most giveaways to the first 40,000 fans. The Angels generally provide giveaways to the first 25,000 fans. The Arizona Diamondbacks adjust their limit depending on the promotion, but most commonly distribute giveaways to the first 20,000 fans.

“I get it,” Diamondbacks president Derrick Hall said. “When I was a kid and I went to Dodger Stadium, I definitely had to get the batting glove every year, but I never feared not getting one.”

Dodger fans get a Cody Bellinger bobblehead and a rally towel upon entering the stadium before Game 1 of the NLDS against the Washington Nationals at Dodger Stadium on October 3, 2019 in Los Angeles, California.

(Gina Ferazzi/Los Angeles Times)

Advertisement

What has changed, Hall said, is that the increase in the number of giveaway dates has made the total cost of giveaways more prohibitive.

“It’s really just a budget issue,” Hall said. “That’s all it is. Teams have so many more promotions than they used to.”

For one, Dodgers president Stan Kasten said, the corporate sponsors that cover the cost of most giveaways may not have the budget for 53,000 promotional items.

“And, when you get there early, you have the opportunity to do other kinds of shopping, whether it’s food or merchandise,” Kasten said. “It also helps with traffic and things like that.

“We try to make all our fans happy. Most fans, when there is a limit and they come late, I think they understand.”

Advertisement

The Angels declined to make an executive available for comment, but a spokesman said the team tries to ensure every fan that arrives by first pitch can get that game’s giveaway item.

The Shohei Ohtani and Decoy bobblehead doll that will be given to fans.

The Shohei Ohtani and Decoy bobblehead doll that will be given to fans attending Wednesday’s game between the Dodgers and Baltimore Orioles at Dodger Stadium.

(Los Angeles Dodgers)

The Padres list seating capacity at 40,222, not including a grass and turf park behind center field that can accommodate another 6,000 fans. The Padres’ giveaway limit: 40,000.

“That number covers our fixed seating capacity and estimated turnstile attendance for nearly every giveaway game,” Chief Executive Erik Greupner said, “ensuring that all ticket holders will receive a promo item.”

Advertisement

Hall said the Diamondbacks make adjustments for the most popular items. A replica National League championship ring was supposed to be limited to the first 30,000 fans, but the team actually distributed almost 40,000.

“We wanted to make sure we had a surplus so, if someone didn’t get one, we could take care of them,” he said.

Kasten said the Dodgers and other teams try to accommodate fans with extenuating circumstances.

The challenge on nights like an Ohtani bobblehead night is to take care of the actual fans rather than the speculators that buy the ticket in order to make money selling the item on eBay.

On Monday, the bobbleheads given away in May were selling in the range of $500 and up, with the ones scheduled for Wednesday already available for around $200.

Advertisement

Still, given that ticket prices are so high because of the bobblehead giveaway, Dolich said the Dodgers would be wise to take care of every customer — not just the one who lines up hours in advance and resells the bobblehead before first pitch, but the one with kids who might not be able to arrive before the bobblehead supply runs out.

“You absolutely cannot alienate that last person,” Dolich said, “the family that comes from Encino just for that night, with 8-year-old twins, and it’s, ‘Sorry, we’re done.’ ”

Business

Joby Aviation creates a joint venture with Toyota to build air taxis

Published

on

Joby Aviation creates a joint venture with Toyota to build air taxis

The race to bring air travel to the sky is heating up as Santa Cruz-based Joby Aviation and Toyota launch a joint venture to commercially produce air taxis.

The companies said in a news release Tuesday that they will work together on productivity, quality and costs and move toward mass production of Joby’s electric vertical takeoff aircraft. Joby and Toyota were first linked when Toyota made a nearly $400-million investment in the company in 2020. It has since increased its backing of the company to $900 million.

“It’s really meaningful for us to take on this challenge together with Joby, a partner that shares the same vision,” Toyota Chair Akio Toyoda said. “We believe this strengthened relationship is an important step forward in realizing the future mobility society.”

Joby‘s all-electric vertical takeoff vehicles are designed to hold four passengers and a pilot and can travel at up to 200 mph. The vehicle uses six tilting propellers to achieve vertical takeoff before switching to forward flight.

Advertisement

In February, Joby announced a partnership with Uber to start service in the United Arab Emirates this year, bringing on-demand air taxi rides to the country. It plans to expand to the U.S. after the completion of its final stage of Federal Aviation Administration testing.

Prior to its full FAA certification, Joby is hoping to launch early flight operations later this year as part of a White House program that will bring flights to several states, including New York, Texas and Arizona. Flights in California will not begin until after obtaining FAA certification.

Joby has been in a fierce battle to be the first with taxis in the sky with its Northern California competitor Archer Aviation. The two companies are involved in overlapping lawsuits, with Joby alleging corporate espionage against Archer, and Archer filing a suit alleging dubious ties to China that sparked an investigation into Joby by the U.S. International Trade Commission.

“Toyota has been by Joby’s side for nearly a decade, providing invaluable guidance and support as we built the foundation for manufacturing our aircraft,” JoeBen Bevirt, Joby’s chief executive and founder, said in the news release. “Together, we share a vision of making aerial mobility an everyday reality, and we look forward to delivering on that promise together.”

Joby Aviation’s shares, which have fallen more than 30% this year, climbed 3% on Tuesday to $8.92.

Advertisement
Continue Reading

Business

Disneyland to offer $59 evening tickets next month

Published

on

Disneyland to offer  evening tickets next month

Disneyland Resort in Anaheim will offer $59 tickets for select evening admission to either theme park as part of a new promotion.

The one-day, one-park evening ticket offer will allow attendees to enter Disney California Adventure at 5 p.m. or Disneyland at 7 p.m. Park reservations are still required, as has been the case since the COVID-19 pandemic.

The offer only applies for admission from July 12 through Aug. 5 on Sundays to Wednesdays.

Disneyland Resort is commemorating its 70th anniversary through Aug. 9, and has introduced new shows and additions to rides as part of the occasion.

Advertisement

Walt Disney Co.’s theme parks and experiences business are a crucial boost to its finances, making up about 56% of the company’s operating income last fiscal year.

During the Burbank-based company’s most recent earnings call in May, Disney executives said attendance at its U.S.-based parks was down 1% compared with the prior year, a shift they attributed to “continued softness” in international visitations. However, the company said at the time that it was starting to move past those issues.

Disney’s experiences division reported $9.5 billion in revenue in that fiscal second quarter, up 7% compared with the same period a year ago, something executives said was due to higher guest spending domestically and more capacity on its cruise line.

Advertisement
Continue Reading

Business

Downtown L.A. World Trade Center to become affordable apartments

Published

on

Downtown L.A. World Trade Center to become affordable apartments

An aging downtown office complex will be converted into apartments as part of an ambitious plan by local real estate companies to create 4,000 affordable housing units in Los Angeles.

The first project will be a $200-million makeover of the L.A. World Trade Center, a sprawling white elephant of an office complex on Figueroa Street built in the 1970s that will be turned into 512 apartments in one of the largest affordable housing conversions to date downtown.

Future projects being planned in the central city for delivery over the next five years will include other office-to-apartment conversions and new housing built from the ground up.

The 10-story World Trade Center, right, at Figueroa and Fourth streets in downtown Los Angeles, was built in the mid-1970s.

(Myung J. Chun / Los Angeles Times)

Advertisement

Behind the building campaign unveiled Monday are two of the region’s largest real estate companies, Jamison and Kennedy Wilson. Jamison is the city’s most prolific converter of offices to market-rate apartments and currently has a major makeover of a downtown office skyscraper underway for tenants who can pay top rents.

Kennedy Wilson, a real estate investment company based in Beverly Hills, owns Vintage Housing, which builds and operates affordable housing using tax credits and other state and federal financing to help fund it.

Vintage Housing and Jamison’s new affordable housing division, Arden Residential, will take on the campaign to build the housing where qualified tenants will pay rents below market rates.

Rents in the World Trade Center — which will be renamed Sky Castle when it opens in early 2028 — are expected to start at $937 for a one-bedroom unit. Some two- and three-bedroom units would rent for $1,100 and $1,300 per month, respectively, developers said.

Advertisement

Sky Castle will have shared amenities found in more expensive modern apartments, the developers said, such as a fitness center, resident lounge and co-working space. It already has six tennis courts on the roof, which may be converted to pickleball courts, Jamison Chief Executive Garrett Lee said.

The goal is to build higher quality affordable housing by using efficient construction methods Jamison has learned through building more than 8,000 market-rate apartments in the past, Lee said. The makeover of the World Trade Center will mark Jamison’s 15th conversion of an office building to housing.

The World Trade Center, bottom left, in Los Angeles

The plan to redevelop the L.A. World Trade Center, bottom left, is one of the largest affordable housing conversions to date downtown.

(Myung J. Chun / Los Angeles Times)

The 10-story World Trade Center was built in the mid-1970s to fanfare saying it would be home to international companies. In 1976, The Times described the center as a place to prepare for an overseas trip where visitors could get passports and visas, as well as exchange dollars for francs, marks, rubles and other currency. There was a language school and branches of U.S., Swiss and Japanese banks.

Advertisement

By the mid-1980s, the 400,000-square-foot office complex covering a city block at Figueroa and Fourth streets had lost its international flavor and was falling out of favor with corporate tenants who were moving into glossy new skyscrapers on Bunker Hill and in other locations.

The building has been cleared of remaining office tenants to allow work to begin in August, Lee said.

Kennedy Wilson is a nationwide operator of market-rate apartments that has also moved into building affordable housing in the last decade, said Nicholas Bridges, global head of capital markets at the company.

Building affordable, workforce housing “in almost all cases requires public subsidies,” Bridges said, and Kennedy Wilson has developed expertise in assembling “a cocktail of public financing sources” that includes low-income housing tax credits and tax-exempt bonds.

In the past, many housing developers have shied away from building affordable housing because assembling the subsidies needed to make construction profitable is challenging.

Advertisement
A rendering of the L.A. World Trade Center after its conversion into affordable housing

An artist’s rendering shows what the L.A. World Trade Center could look like after being redeveloped into affordable housing. The new complex is to be called Sky Castle.

(Ian Camarillo)

“It’s complicated,” Bridges said, “and not for the faint of heart.”

Eligible tenants must earn between 30% and 80% of the median income in the area where the housing is built.

Jamison and Kennedy Wilson will develop about 15 affordable housing projects between downtown and the 405 Freeway, Bridges said, many of them in aging office buildings such as the World Trade Center that are already owned by Jamison and are close to public transit.

Advertisement

Substantial potential for affordable housing lies in L.A.’s underused office buildings, he said.

“In this post-COVID world, the way people are utilizing office buildings, particularly older office buildings, has just fundamentally changed,” he said.

It makes sense for developers of conventional multifamily housing to move to building affordable housing, Lee said, because the government supports it through subsidies, zoning reform and the fast-tracking of construction permits. The city of Los Angeles also recently streamlined its adaptive reuse rules to make it easier to convert office buildings to housing.

“There are a lot of incentives pushing us in this direction,” Lee said.

Advertisement
Continue Reading
Advertisement

Trending