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How ‘Stranger Things’ became Netflix’s ‘Star Wars,’ propelling it into Hollywood’s stratosphere

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How ‘Stranger Things’ became Netflix’s ‘Star Wars,’ propelling it into Hollywood’s stratosphere

Before the sci-fi series “Stranger Things” premiered on Netflix, several traditional studios had already passed on it. Its creators were first-time show runners, unknown young actors were cast in lead roles, and even though the show starred kids, it was not for children.

That was nine years ago.

The 1980s-set show about a monster that wreaks havoc on fictional Hawkins, Ind., hit a chord with Netflix’s global subscribers. “Stranger Things” has since become one of the streamer’s most culturally significant shows, with its fourth season garnering 140.7 million views in its first three months and ranking third among its top English-language series. It was instrumental in growing new branches of business for Netflix, including live events, a Broadway production and inspired brands eager to partner on licensed merchandise. It became a major franchise for the platform, a chance to build a universe around its central characters and create its own version of “Star Wars.”

Rayna Lynn Chacon, 26, from Los Angeles dresses as Eleven from “Stranger Things” during the Netflix x CicLAvia event.

(Kayla Bartkowski / Los Angeles Times)

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The show helped build Netflix’s reputation as a place that makes big bets on original ideas and, if it’s a hit, can build a large fandom for such programs with its worldwide subscriber base.

Netflix took a chance on show runner brothers Matt and Ross Duffer. The pair never imagined the series, which held its first premiere in Silver Lake at Mack Sennett Studios, would take off the way it did.

That wasn’t lost on Matt Duffer, who stood on stage at the final season premiere inside the historic TCL Chinese Theatre in Hollywood earlier this month. It was the same place “Star Wars” premiered in 1977.

“For me, as a nerd, this is a dream come true,” Duffer told the audience.

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In an interview, Bela Bajaria, the chief content officer at Netflix, lauded the success of the series: “You could take a bet on an original story, and grow it to a major franchise that has massive global appeal.”

Other Netflix shows, like “House of Cards,” have certainly captured the zeitgeist before, but co-CEO Ted Sarandos said he believes “Stranger Things” stands above some previous hits.

This was a lot closer to a ‘Star Wars’ moment,” Sarandos said speaking on stage at the “Stranger Things” final season premiere in Hollywood earlier this month. “This is a show, and these are characters that move the culture, that spawned live events and consumer products and spinoffs and sequels … Everything from the first episode of the first season to ‘The First Shadow,’ the Broadway show, the origin story of the Upside Down, it has been and continues to be a remarkable addition to entertainment culture.”

The four past seasons of “Stranger Things” made it into Netflix’s Top 10 this past week, Netflix said. From 2020 to the second quarter of 2025, “Stranger Things” earned more than $1 billion in global streaming revenue for Netflix and was responsible for more than 2 million new subscriber acquisitions, according to estimates from Parrot Analytics, which tracks streaming data. Netflix declined to comment on Parrot’s estimates.

“Every single streaming service needs that anchor series that drives customer acquisition and helps define the original programming,” said Brandon Katz, director of insights and content strategy at Greenlight Analytics, adding for Hulu it was “The Handmaid’s Tale” and for Disney+, “The Mandalorian.” “’Stranger Things’ has undoubtedly been that for Netflix. Every few years that it does air, Netflix knows there is a guaranteed high ceiling of acquisition, retention and viewership power,” Katz said.

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Participants bike past a "Demogorgon sleigh"

Participants bike past a Demogorgon sleigh during the Netflix x CicLAvia event.

(Kayla Bartkowski / Los Angeles Times)

“Stranger Things” also helped Netflix expand into licensed goods, with brands eager to partner with the platform. There are themed Eggo breakfast foods, Lego sets and clothing.

The series “has been a catalyst for Netflix to explore all of the ways in which a single entertainment property can be turned into an entire global lifestyle,” said Robert Thompson, director of the Bleier Center for Television and Popular Culture at Syracuse University.

Its popularity has helped other creative collaborators as well.

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Artists whose songs were featured on the show climbed the charts. Kate Bush’s “Running Up That Hill” was featured in Season 4 and reached No. 1 on the Billboard Global 200 and No. 4 on the Billboard Hot 100, 37 years after its original release, Netflix said. Metallica’s 1986 song “Master of Puppets” also broke the U.K. Top 30 for the first time after it played during the Season 4 finale, the streamer added.

The series has been recognized with more than 65 awards and 175 nominations. Netflix estimates “Stranger Things” has helped create 8,000 production-related jobs in the U.S. over its five seasons and, since 2015, contributed more than $1.4 billion to U.S. GDP. In California, Netflix estimates the series contributed more than $500 million of GDP.

Netflix is doing a large marketing push with fan events in 28 cities and 21 countries as the series draws to a close. On Sunday, the streamer hosted a bike ride on a stretch of Melrose Avenue in partnership with CicLAvia where 50,000 fans were encouraged to dress in ’80s attire, or as a “Stranger Things” character. On Thursday, a “Stranger Things” float appeared in the Macy’s Thanksgiving Day parade.

The company began a phased release of the final season with four episodes that debuted Wednesday. Another three episodes will land on Christmas Day and a two-hour finale Dec. 31 on Netflix. The finale will also play in more than 350 movie theaters in the U.S. and Canada on Dec. 31 and Jan. 1.

“Stranger Things” fans Kelly Audrain and Jason Serstock said they have been rewatching the show from the beginning to refresh their memories on the whole tale, and were still on Season 2 as of earlier this month. The couple attended the premiere of the last season in Hollywood.

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“The whole costuming and everything was so perfect that you just feel like you’re taken back to the ’80s,” 29-year-old Audrain said, who was dressed as “Stranger Things” character Eleven in a pink dress and sporting a mock bloody nose.

People pose for a photograph with a "Stranger Things" backdrop.

Lilia Lupercio, 53, left, Audrey Haluska, 15, center, and Janet Lupercio, 45, right, from Downey pose for a photograph with a “Stranger Things” backdrop.

(Kayla Bartkowski / Los Angeles Times)

Netflix is expanding the show’s universe with the animated series “Stranger Things: Tales from ‘85” next year. In April, Netflix’s “Stranger Things: The First Shadow” stage play hit Broadway. The company has also opened “Stranger Things” pop-up stores, held live experiences and will feature immersive experiences at its Netflix House locations, including “Stranger Things: Escape the Dark” in Dallas. In Las Vegas, Netflix will offer themed foods like Surfer Boy Pizza at its Netflix Bites restaurant.

The Duffers recently told Deadline a spinoff is in the works at Netflix. Bajaria declined to share anything about that but said, “I think the world is really rich and there’s still a lot of story in there.”

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But there are challenges ahead. Netflix, seen as the leader in subscription streaming, has had two major flagship series end this year — “Stranger Things” and Korean-language drama “Squid Game.” Analysts say the company will need to keep pumping out popular shows and movies to keep subscribers coming back.

Netflix has successfully expanded its “Squid Game” franchise to include reality competition series “Squid Game: The Challenge,” where more than 95% of watchers also tuned into the scripted series. Other popular franchises like Addams family series “Wednesday,” pirates tale “One Piece” and Regency-era romance “Bridgerton” are ongoing. Netflix’s hit animated movie “KPop Demon Hunters” will get a sequel.

Separately, Netflix placed a bid on parts of Warner Bros. Discovery, with interest in Warner’s Burbank studios and HBO, according to people familiar with the matter. If the acquisition is successful, it would greatly expand Netflix’s library of titles and intellectual property.

While the Duffer brothers still have projects with Netflix, they recently signed a four-year exclusive deal with Paramount for feature films, TV and streaming projects. Some industry observers viewed that as a loss for Netflix.

Omar Chavez, 42, left, and Jenna Chavez, 28, right, from West Hollywood walk past a poster.

Omar Chavez, 42, left, and Jenna Chavez, 28, right, from West Hollywood walk past a poster during the Netflix x CicLAvia event.

(Kayla Bartkowski / Los Angeles Times)

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“The Duffers are so young, and they’re just really beginning their journey,” said Tom Nunan, a former studio and network executive. “I have no doubt they’ll be pushing out more hits and more of a variety of successes in the future,” he said, adding that the brothers’ work at Paramount could compete with Netflix.

But Bajaria noted that the Duffers still have some projects in the works at Netflix, including sci-fi series “The Boroughs” and horror series “Something Very Bad Is Going to Happen.”

“They’re always gonna be part of the Netflix family and I’m excited we still have more things with them,” Bajaria said.

Times staff writer Meg James contributed to this article.

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Movie Reviews

Tumbledown (2015) – A Movie Review

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Tumbledown (2015) – A Movie Review

See if you can discover the rest of the plot.

Tumbledown is a 2015 film. A New York writer attempts to contact a grieving woman and questions her about her late husband’s ambiguous death. As Hannah reluctantly opens up to Andrew, the pair slowly grow romantic feelings for one another.

We can always use a relatable film about writing. Tumbledown interweaves themes about grief and second chances. The film is great for what it is, but its central focus should have been on its main characters and its themes of building new stories.

I have come to love Rebecca Hall. She is an incredible actress with versatile talents. Her character, Hannah, reminded me of Beth in The Night House, but Hall has a knack for playing roles differently. Hannah could have been your average grieving character, but Hall breathes more depth into the role, especially in her countenance. She uses humor as a defense shield.

Jason Sudeikis plays Andrew, the reporter pursuing Hannah for her story. I like how Sudeikis plays the role, adding comical touches and his character’s empathy. He was also chosen for the role for his emotional depth.

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Hall and Sudeikis are the sarcasm duo who work on putting a story on the pages. Andrew and Hannah have a fascinating dynamic, slowly understanding that they both have hidden layers.

Tumbledown was already a strong story with its acting duo, but the film had to add more characters. The supporting characters are not as strong. That doesn’t go for Blythe Danner, who plays Hannah’s nagging mother. Credits include Richard Masur, Joe Manganiello, Dianna Agron, Griffin Dunne, and Maggie Castle.

Other characters pad the runtime. Save for Hannah’s adorable dogs, however. Dogs always make the best companions. Hannah’s dogs follow her around or threaten anybody who looks suspicious. I enjoyed when Hannah read to them

In Sean Mewshaw’s directorial debut, the film’s tone reflects a quiet sadness. He also inserts moments of comedy. Tumbledown is not your typical grief film, though it has relatable lessons. Grief has several stages. As the town’s bookshop owner said, it’s okay to ask for help.

The film was a collaborative project between Mewshaw and his wife, Desiree Van Til, who wrote the film. Tumbledown spent a decade before being developed. The story of Tumebledown all started when Van Til experienced homesickness for her home state, Maine. She wrote the story as a celebration of her hometown and as a grief method film.

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Tumbledown is also a writing film, my favorite subject. This film is an example of journalism, a job that has steadily grown for me in the last year. Andrew and Hannah have different approaches to writing. While Hannah sees no point in telling the story, Andrew describes a book as someone’s legacy.

The cinematography is beautiful, capturing nature’s beauty. The cliffside viewing of the sunset was an incredible shot. I love sunsets so much that I pull over when driving to take a picture.

Although the film takes place in Maine, unfortunately, filmmakers could not film there because it was too expensive. Instead, different locations in Massachusetts filled in for it. Filmmakers accommodated nice interior settings, like Hannah’s home and the town bookstore.

Second chances are a gift. As I was saying, Tumbledown should have focused more on its central characters and their revelation about second chances.

The film was received in a positive light by audiences when it premiered at film festivals. Take a look at Tumbledown. It makes a nice romance movie, a film for writers, and a grief-healing story.

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Wake Up Dead Man review: Knives Out return worthy for film lover but misses mark

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Wake Up Dead Man review: Knives Out return worthy for film lover but misses mark

Wake Up Dead Man: A Knives Out Mystery is the third installment in the popular Knives Out franchise with Daniel Craig reprising his role as Detective Benoit Blanc

Wake Up Dead Man: A Knives Out Mystery is the third installment in Rian Johnson’s blockbuster Knives Out franchise, reuniting viewers with Daniel Craig’s beloved Kentucky Fried detective character Benoit Blanc.

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The film features an A-list ensemble cast and tells the story of a priest and former boxer named Jud Duplenticy, played by Josh O’Connor, who is transferred to a new church run by Josh Brolin’s Monsignor Jefferson Wick, the cult-of-personality preacher with a flock of faithful followers at the center of the film’s mystery.

While Wake Up Dead Man is beautifully shot, the plot, inspired by the locked-room mystery subgenre of crime fiction, takes so many twists and turns that, at 2 hours and 20 minutes, it starts to feel redundant and, well, preachy.

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Wake Up Dead man had its world premiere at the 2025 Toronto International Film Festival on September 6. I happened to catch the film in a beautiful 35mm print at the Paris Theater in New York City, which is owned by Netflix. Following a limited theatrical run, Wake Up Dead Man will premiere on Netflix on December 12.

Along with Craig, O’Connor, and Brolin, the film also stars Glenn Close, Mila Kunis, Jeremy Renner, Kerry Washington, Andrew Scott, Cailee Spaeny, Daryl McCormack, and Thomas Hayden Church.

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Overall, the mystery at hand is a fresh take on the genre that incorporates heavy commentary on religion and capitalism, while exploring themes such as faith versus logic and greed versus sacrifice, among others.

The acting is fantastic, as expected with such a stellar cast, but there may be one too many characters, which means the audience only gets a surface-level understanding of who they are and what potential motives they may have as suspects.

The push and pull between Detective Blanc’s logical sensibility and Father Jud’s more faith-based ethos is a welcome contrast that keeps the story moving along. What the film lacks, however, is some of the silliness of the first two films. There are some lighthearted and cheeky moments, but part of what makes the Knives Out franchise such a great blend of good old-fashioned mystery and timely social commentary is the use of humor as parody.

There are some good zingers here and there, but an overall sense of heaviness looms over the film, which could be alleviated by more moments of levity.

One of the most enjoyable aspects of the movie and the franchise as a whole is how it both leans into and subverts the genre’s tropes. There’s a Scooby Doo reference, Benoit using a magnifying glass, an overt reference to the 1935 novel The Hollow Man, and so many bait-and-switch moments that are what make the Knives Out movies so satisfying to watch unravel.

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While “Wake Up Dead Man” is a fun watch, it does not quite live up to the first film. The story is a bit convoluted at times, and takes so many twists and turns it’ll leave you feeling whiplashed, not to mention how heavy-handed the commentary and metaphor are when you’re being hit over the head with it. Even the bible had editors.

While it’s not as good as the first installment, Wake Up Dead Man is definitely worth watching, especially for mystery lovers.

We caught up with the franchise’s star, Daniel Craig, on the red carpet at the world premiere of the film at TIFF and asked him how many times he planned to play Benoit Blanc after starring as James Bond in five films. Playing coy, she shrugged and answered, “Five! I don’t know!” So, it’s possible that we may see more of Benoit Blanc in the future.

Wake Up Dead Man: A Knives Out Mystery is now playing in select theaters and premieres on Netflix on December 12.

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Review: ‘The Artist’ is an oddball comedy filled with big stars and historical figures

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Review: ‘The Artist’ is an oddball comedy filled with big stars and historical figures

The first, or maybe the second thing to be said about “The Artist,” a six-part comedy written and directed by Aram Rappaport, is that it streams from the Network, a free ad-supported streaming service Rappaport created to release his previous series, “The Green Veil.” The first three episodes premiere Thursday; the concluding three are due at Christmastime.

The second, or maybe the first thing to say about it is that it comes pulling a tramload of heavy talent — including Mandy Patinkin, Janet McTeer, Danny Huston, Hank Azaria, Patty Lupone, Zachary Quinto — which begs for it to be taken seriously, though that might not be the best way to take it.

Set in 1906, peopled with ahistorical versions of historical figures, the series is set largely in and around the Rhode Island “country home” of Norman Henry (Patinkin), identified by a title card as “an eccentric robber baron,” and seemingly what we’d call a venture capitalist today. (And one seemingly in need of capital.) Norman begins the series dead, carried out rolled in a carpet and set on fire like a Viking, before we skip back in time, meeting his wife, Marian (McTeer), who narrates from her journal and advises “the reader” that it is only on the final page that “you might be well enough equipped to tell fact from fiction, hero from villain.” I’ve seen only the first three episodes, so I have no idea, apart from where the story misrepresents its real-life characters. But that’s just poetic license and, of course, perfectly acceptable.

The staff, for no evident reason, apart perhaps from the house lacking “a working kitchen,” lives in tents on the front lawn. They’re called inside by bells, attached to cords running out the windows, labeled the Maid, the Ballerina, the Boxer, the Doctor. The ballerina, Lilith (Ana Mulvoy Ten), is a sort of protege to Henry; she believes he’ll arrange for her to dance “Coppelia” back home in Paris, the fool. (Their scenes together are creepy.) Sometimes we see her naked (though tastefully arranged) in a metal tub. Her dance instructor, Marius (David Pittu), is waspish, bitter and insulting. The boxer is a sparring partner for Marian, who works out her aggression in the ring. She’s told us that she loathes her husband, and he her (though he professes his love in a backhanded way).

Danny Huston plays Edgar Degas, the artist in the series’ title.

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(The Network)

And then there’s the eponymous artist (Huston), eventually identified as Edgar Degas, real-life French Impressionist, who was not, in fact, literally stumbling around Rhode Island in 1906, and certainly not accepting a commission to paint French poodles. (So much French!) You are free to make the connection between the show’s ballerina and those he famously painted, and her nude in the tub with his masterpiece pastels of bathing women. But apart from bad eyesight, a hint of antisemitism and Huston muttering in French, there’s no substantial resemblance to the genuine article. Here, he seems half out of his mind, or half sober. He is quite concerned with getting paid, and I don’t blame him.

The news of the day is that another person from history, Thomas Edison (Azaria) is coming to the house, looking for an investor for his new invention, a Kinetophone, a peep show with sound, like a turn-of-the-century take on a virtual reality headset. (There was such a thing; it was not a success.) This sets up a long flashback in which we learn that Marian and Edison knew each other in college, and that he betrayed her. Next up are Evelyn Nesbit (Ever Anderson) and her mother (Jill Hennessy), who have booked it out of New York after Evelyn’s unstable husband, Harry K. Thaw (Clark Gregg), shot architect Stanford White in the rooftop restaurant of White’s Madison Square Garden. That happened.

It’s a loud show, with much shouting and some brief violence, which, in its suddenness, verges on slapstick, and some less brief violence which is not funny at all. There is a superfluity of gratuitous profanity; F words and the less usual C word fly about like bats at twilight, clutter up sentences, along with many rude sexual and anatomical imprecations. Most everyone is pent up, ready to pop. At the beginning of the series, setting the table for what’s to come, Marian declares, “This is not a story in the conventional sense”; it’s “a cautionary tale,” but “not a tale of murder. This is a story of rebirth,” presumably hers. There’s a feminist current to the narrative: The men are patronizing and possessive, the women — taken advantage of in more than one sense — find ways to accommodate, manipulate or fight them, while holding on to themselves.

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One can see why Rappaport might have had trouble landing this series elsewhere, or preferred to avoid notes from above. Aesthetically and textually, it’s the sort of absurdist comedy that used to turn up in the late 1960s and early ‘70s, something like the works of Robert Downey Sr. or William Klein, or maybe an ambitious film student’s senior thesis, given a big budget and access to talent; in its very lack, or perhaps avoidance, of subtlety it feels very old-fashioned. I wouldn’t go so far as to call it bad, or for that matter good, but it seems to me the perfect realization of the creator’s idea, and there is something in that. And there are those three concluding episodes, which will bring in Lupone and Quinto, their characters yet unknown, and may move the needle one way or the other. In any case, it’s not something you see every day.

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