Entertainment
How ‘Stranger Things’ became Netflix’s ‘Star Wars,’ propelling it into Hollywood’s stratosphere
Before the sci-fi series “Stranger Things” premiered on Netflix, several traditional studios had already passed on it. Its creators were first-time show runners, unknown young actors were cast in lead roles, and even though the show starred kids, it was not for children.
That was nine years ago.
The 1980s-set show about a monster that wreaks havoc on fictional Hawkins, Ind., hit a chord with Netflix’s global subscribers. “Stranger Things” has since become one of the streamer’s most culturally significant shows, with its fourth season garnering 140.7 million views in its first three months and ranking third among its top English-language series. It was instrumental in growing new branches of business for Netflix, including live events, a Broadway production and inspired brands eager to partner on licensed merchandise. It became a major franchise for the platform, a chance to build a universe around its central characters and create its own version of “Star Wars.”
Rayna Lynn Chacon, 26, from Los Angeles dresses as Eleven from “Stranger Things” during the Netflix x CicLAvia event.
(Kayla Bartkowski / Los Angeles Times)
The show helped build Netflix’s reputation as a place that makes big bets on original ideas and, if it’s a hit, can build a large fandom for such programs with its worldwide subscriber base.
Netflix took a chance on show runner brothers Matt and Ross Duffer. The pair never imagined the series, which held its first premiere in Silver Lake at Mack Sennett Studios, would take off the way it did.
That wasn’t lost on Matt Duffer, who stood on stage at the final season premiere inside the historic TCL Chinese Theatre in Hollywood earlier this month. It was the same place “Star Wars” premiered in 1977.
“For me, as a nerd, this is a dream come true,” Duffer told the audience.
In an interview, Bela Bajaria, the chief content officer at Netflix, lauded the success of the series: “You could take a bet on an original story, and grow it to a major franchise that has massive global appeal.”
Other Netflix shows, like “House of Cards,” have certainly captured the zeitgeist before, but co-CEO Ted Sarandos said he believes “Stranger Things” stands above some previous hits.
“This was a lot closer to a ‘Star Wars’ moment,” Sarandos said speaking on stage at the “Stranger Things” final season premiere in Hollywood earlier this month. “This is a show, and these are characters that move the culture, that spawned live events and consumer products and spinoffs and sequels … Everything from the first episode of the first season to ‘The First Shadow,’ the Broadway show, the origin story of the Upside Down, it has been and continues to be a remarkable addition to entertainment culture.”
The four past seasons of “Stranger Things” made it into Netflix’s Top 10 this past week, Netflix said. From 2020 to the second quarter of 2025, “Stranger Things” earned more than $1 billion in global streaming revenue for Netflix and was responsible for more than 2 million new subscriber acquisitions, according to estimates from Parrot Analytics, which tracks streaming data. Netflix declined to comment on Parrot’s estimates.
“Every single streaming service needs that anchor series that drives customer acquisition and helps define the original programming,” said Brandon Katz, director of insights and content strategy at Greenlight Analytics, adding for Hulu it was “The Handmaid’s Tale” and for Disney+, “The Mandalorian.” “’Stranger Things’ has undoubtedly been that for Netflix. Every few years that it does air, Netflix knows there is a guaranteed high ceiling of acquisition, retention and viewership power,” Katz said.
Participants bike past a Demogorgon sleigh during the Netflix x CicLAvia event.
(Kayla Bartkowski / Los Angeles Times)
“Stranger Things” also helped Netflix expand into licensed goods, with brands eager to partner with the platform. There are themed Eggo breakfast foods, Lego sets and clothing.
The series “has been a catalyst for Netflix to explore all of the ways in which a single entertainment property can be turned into an entire global lifestyle,” said Robert Thompson, director of the Bleier Center for Television and Popular Culture at Syracuse University.
Its popularity has helped other creative collaborators as well.
Artists whose songs were featured on the show climbed the charts. Kate Bush’s “Running Up That Hill” was featured in Season 4 and reached No. 1 on the Billboard Global 200 and No. 4 on the Billboard Hot 100, 37 years after its original release, Netflix said. Metallica’s 1986 song “Master of Puppets” also broke the U.K. Top 30 for the first time after it played during the Season 4 finale, the streamer added.
The series has been recognized with more than 65 awards and 175 nominations. Netflix estimates “Stranger Things” has helped create 8,000 production-related jobs in the U.S. over its five seasons and, since 2015, contributed more than $1.4 billion to U.S. GDP. In California, Netflix estimates the series contributed more than $500 million of GDP.
Netflix is doing a large marketing push with fan events in 28 cities and 21 countries as the series draws to a close. On Sunday, the streamer hosted a bike ride on a stretch of Melrose Avenue in partnership with CicLAvia where 50,000 fans were encouraged to dress in ’80s attire, or as a “Stranger Things” character. On Thursday, a “Stranger Things” float appeared in the Macy’s Thanksgiving Day parade.
The company began a phased release of the final season with four episodes that debuted Wednesday. Another three episodes will land on Christmas Day and a two-hour finale Dec. 31 on Netflix. The finale will also play in more than 350 movie theaters in the U.S. and Canada on Dec. 31 and Jan. 1.
“Stranger Things” fans Kelly Audrain and Jason Serstock said they have been rewatching the show from the beginning to refresh their memories on the whole tale, and were still on Season 2 as of earlier this month. The couple attended the premiere of the last season in Hollywood.
“The whole costuming and everything was so perfect that you just feel like you’re taken back to the ’80s,” 29-year-old Audrain said, who was dressed as “Stranger Things” character Eleven in a pink dress and sporting a mock bloody nose.
Lilia Lupercio, 53, left, Audrey Haluska, 15, center, and Janet Lupercio, 45, right, from Downey pose for a photograph with a “Stranger Things” backdrop.
(Kayla Bartkowski / Los Angeles Times)
Netflix is expanding the show’s universe with the animated series “Stranger Things: Tales from ‘85” next year. In April, Netflix’s “Stranger Things: The First Shadow” stage play hit Broadway. The company has also opened “Stranger Things” pop-up stores, held live experiences and will feature immersive experiences at its Netflix House locations, including “Stranger Things: Escape the Dark” in Dallas. In Las Vegas, Netflix will offer themed foods like Surfer Boy Pizza at its Netflix Bites restaurant.
The Duffers recently told Deadline a spinoff is in the works at Netflix. Bajaria declined to share anything about that but said, “I think the world is really rich and there’s still a lot of story in there.”
But there are challenges ahead. Netflix, seen as the leader in subscription streaming, has had two major flagship series end this year — “Stranger Things” and Korean-language drama “Squid Game.” Analysts say the company will need to keep pumping out popular shows and movies to keep subscribers coming back.
Netflix has successfully expanded its “Squid Game” franchise to include reality competition series “Squid Game: The Challenge,” where more than 95% of watchers also tuned into the scripted series. Other popular franchises like Addams family series “Wednesday,” pirates tale “One Piece” and Regency-era romance “Bridgerton” are ongoing. Netflix’s hit animated movie “KPop Demon Hunters” will get a sequel.
Separately, Netflix placed a bid on parts of Warner Bros. Discovery, with interest in Warner’s Burbank studios and HBO, according to people familiar with the matter. If the acquisition is successful, it would greatly expand Netflix’s library of titles and intellectual property.
While the Duffer brothers still have projects with Netflix, they recently signed a four-year exclusive deal with Paramount for feature films, TV and streaming projects. Some industry observers viewed that as a loss for Netflix.
Omar Chavez, 42, left, and Jenna Chavez, 28, right, from West Hollywood walk past a poster during the Netflix x CicLAvia event.
(Kayla Bartkowski / Los Angeles Times)
“The Duffers are so young, and they’re just really beginning their journey,” said Tom Nunan, a former studio and network executive. “I have no doubt they’ll be pushing out more hits and more of a variety of successes in the future,” he said, adding that the brothers’ work at Paramount could compete with Netflix.
But Bajaria noted that the Duffers still have some projects in the works at Netflix, including sci-fi series “The Boroughs” and horror series “Something Very Bad Is Going to Happen.”
“They’re always gonna be part of the Netflix family and I’m excited we still have more things with them,” Bajaria said.
Times staff writer Meg James contributed to this article.
Movie Reviews
Movie Review: Paul Rudd and Nick Jonas hit the right notes in ‘Power Ballad’
Let’s just say that the wedding band has never occupied the most exalted rung of the ladder in music.
Playing “September” and “Celebration” is often what’s most required. As one member of the Bride and the Groove, the band at the center of John Carney’s new film, puts it: They’re not rock stars. They’re human jukeboxes.
But in “Power Ballad,” a wedding band singer and pop star cross paths. For one night, all of the stratification of the music world falls away. “Power Ballad” starts like a fairy tale.
Since 2007’s “Once,” the Irish writer-director has focused his films on the redemptive capacity of music. Carney, who was once a bassist for the Frames, knows from experience. From “Sing Street” to “Flora and Son,” he has made unabashedly earnest tales where a song, or just picking up an instrument, changes lives.
This can, undoubtedly, lead Carney into sentimental territory. Lucky for him, his chosen subject — music — is more worthy of sentiment than almost anything else. Yet the song doesn’t quite remain the same in “Power Ballad,” a movie that begins with the gentle sweetness Carney is known for, but detours into something more discordant.
Rick (Paul Rudd) is an American musician who gave up on his once-promising rock band’s future to instead live with his wife (Marcella Plunkett) and teenage daughter (a spunky, underused Beth Fallon) in Dublin. His former group was called Octagon, a perfect former band name if there ever were one.
But for years, Rick has fronted the Bride and the Groove. It’s an unromantic day job (or rather a night one) that hasn’t entirely sapped his belief in his own songwriting. During an encore at one wedding, he plays an original tune and is mentally transported to an arena full of swaying fans. When he snaps out of it, he’s staring at an empty dance floor and faces that say: That wasn’t Kool & the Gang.
At another wedding at at a castle, the band is asked to let a friend of the newlyweds sit in. They reluctantly agree, and are surprised to see the very popular boy band veteran, Danny (Nick Jonas), step on stage. He sings Stevie Wonder’s “I Wish,” and it’s great. Though Rick had just dismissed Danny’s music as “manufactured content for young, excitable teens,” he discovers Danny is a genuine musician.
But, later that night, something even more remarkable transpires. Rick bumps into Danny, and the two quickly hit it off. They begin jamming together and sharing songs that need work. They are both so jazzed by their unlikely collaboration that they play into the next morning.
The actual moment of artistic creation, and the craft it requires, is something the movies almost always skip over. But capturing collaborative juices flowing is exactly what Carney excels at. You can feel his joy in it. So it’s fitting that one of the unfinished songs Rick plays for Danny, “How to Write a Song (Without You),” is about creative invention.
It’s here when you wonder where “Power Ballad” is headed. Is this, for Rick, the beginning of a beautiful friendship? Will they turn into the next great songwriting duo, lifting Rick out of weddings and proving to the world that Danny is more than a boy-band pretty face?
That is very possibly the movie Carney might have made a decade ago. But “Power Ballad,” which he co-wrote with Peter McDonald (who also co-stars as a band member), shifts six months ahead in time. Rick is standing in a shopping mall when the familiar lyrics of “How to Write a Song” softly float through the stores. He stands dumbfounded in the gleaming halls of commerce, a befuddlement that slowly turns into outrage the bigger and bigger Danny’s smash hit grows.
“Power Ballad” loses some of its steam in its second half, which follows Rick’s struggle for justice. Making things considerably harder is that he can find no recorded demo of the song. His family and his band don’t even really believe him.
But even as the movie struggles to sustain its opening refrain, Carney’s film is always riffing on ideas of authenticity and aspiration in music. That Jonas is, himself, a former boy band star who has at times gone it alone, lends the movie a direct connection to contemporary music, where tussles over authorship are increasingly common.
Jonas has been good in other films (notably the “Jumanji” movies), but this is his most ambitious and convincing performance to date. It’s a testament to the movie that Danny’s theft isn’t a purely villainous act. He gives the song a bridge and the vocal power to take it to another level. He’s under mounting pressure from his label to deliver a hit. An executive (Jack Reynor) wants “Danny 2.0” but has little faith he can supply it.
But it’s an even more well-tailored role for Rudd. He memorably and very goofily played a bassist in the 2009 comedy “I Love You, Man.” But while he sings well, it’s not his musical chops that lift the performance. It’s more that Rick, a contented family man with unrealized rock-star dreams, gives the exceptionally genial Rudd more notes to play as an actor. Rudd makes for a very likeable everyman out to convince the world he is capable of a beautiful song.
And that’s the abiding belief of Carney’s. No matter all the struggles, the artistic injustices, the corporate hegemony, he still believes that if you make something truly soulful, it will break through. It will claw its way to the surface, and move people. It’s undoubtedly gotten harder since “Once,” this movie seems to admit. The world is against you. But what one person can offer, a ballad or otherwise, still has power. Fairy tale or not, that’s worth believing in.
“Power Ballad,” a Lionsgate release in theaters Friday, is rated R by the Motion Picture Association for “language throughout and some drug use.” Running time: 108 minutes. Three stars out of four.
Entertainment
Review: Muscling past a flat script, a big-screen ‘Masters of the Universe’ embraces its own silliness
What will today’s kids think of He-Man, the muscle-bound ’80s relic with the most iconic bob after Anna Wintour? Launched in an era where machismo meant a goofy wrestler or metal singer with an eight-octave falsetto, the steroidal beskirted barbarian has always been a bit ridiculous. C’mon, his name is He-Man. What in the testosterone is that?
And so, director Travis Knight (“Bumblebee”) has made his reboot of “Masters of the Universe” a dopey, friendly comedy about modern masculinity in crisis with a He-Man who openly wonders what kind of a man to be. Hurtled out of the kingdom of Eternia as a boy, this Prince Adam (a terrifically game Nicholas Galitzine) came of age in Oklahoma City as a sweet guy who happens to be obsessed with swords. Instead of transforming into the strongest man in the galaxy to protect his throne from the evil duo of Skeletor (voiced by Jared Leto) and Evil-Lyn (Alison Brie), earthbound Adam parries HR complaints while sitting behind a desk plate that labels his gender identity not as He-Man but He/Him.
Times have changed. Even He-Man’s talking pet tiger (Tom Wilton) asks for consent before giving him a lick.
Galitzine’s He-Man is more Clark Kent than Superman, a gentle, funny, under-estimated dweeb. On a blind date, his descriptions of magical griffins and burning deserts sound humiliatingly immature. Dumped before dessert, he sulks home where his bro-y roommate (Christian Vunipola) secretly watches the weepie “The Notebook” when no one is looking as the soundtrack spins an acoustic cover of the Cure’s “Boys Don’t Cry.” Every man in this movie has a public persona and a private one. Even Adam’s irritable female boss, Suzie (Sasheer Zamata), hides under a people-pleasing mask. “This is my mega-serious face,” she says with an unnerving grin.
The performances are good; the plot, postcard-sized: Adam returns to Eternia, unleashes his alter-identity He-Man and wrestles with the pressure to live up to his new biceps. Although Adam must rescue his royal parents (James Purefoy and Charlotte Riley) from Skeletor, he reaches for empathy before a blade. Could Skeletor really be that bad, he asks his childhood friend Teela (Camila Mendes). “He has a skull for a face,” Teela insists. In this world, everyone’s measured against their looks.
Here’s another question: Could Skeletor really be Jared Leto? Physically, of course not. Skeletor is all pixels with a clattering jaw perfect for chewing the scenery. (The bully is especially hilarious when the story transplants him to an ordinary weight-lifting gym — call him Skele-Chad.) Leto’s grumbling Brit-inflected baritone is an unrecognizable concoction of trilled r’s and plummy vowels — and the best performance he’s done in years. With apologies to Bette Midler, you should hear the gravitas Leto brings to calling his minions “the buttworms beneath my feet.”
Yes, that’s the humor level of the dialogue. Chris Butler, Aaron Nee, Adam Nee and Dave Callaham have written a heavy-handed script in which, when Castle Grayskull comes under attack, Idris Elba’s soldier is forced to yell, “We’re under attack!” You know, in case the exploding laser beams weren’t obvious.
Obviousness is this film’s handicap — and the main joke. In this movie’s lore, juvenile Adam, played by an adorable Artie Wilkinson-Hunt, is the guilty child who invented his meathead He-Man moniker, as well the nicknames of his allies Ram-Man, Mekaneck and Fisto, who all look exactly as they sound to their chagrin. “I don’t fist anyone,” Fisto (Jóhannes Haukur Jóhannesson) protests. The grown-ups in the audience snicker.
Knight was a kid himself when the cartoon version of “He-Man and the Masters of the Universe” debuted on television. As with his “Transformers” spin-off “Bumblebee,” he makes movies like a child who loves taking his action figures out of the box and giving them a silly soul.
He’s no hack: Knight’s debut film, “Kubo and the Two Strings,” was nominated for an Academy Award for animation. Raised with an affection for brands (his father, Phil Knight, is the co-founder of Nike), he also feels obliged to include so much fan service for his generation that kids will have to swashbuckle through confusing callbacks to discover He-Man for themselves. One battle scene is scored to 4 Non Blondes’ “What’s Up?” simply as a nod to a He-Man mash-up video that went viral back in 2005, a clash as wonky as it sounds. Yet Daniel Pemberton’s opening theme music is a rousing crescendo of stadium rock synthesizers. You can hear Queen guitarist Brian May in the score — not merely as an influence. It’s actually him.
Culturally, hyper-machismo has oscillated from cool to lame to ironically cool and back again for decades. Even Queen itself was deemed lame until “Wayne’s World” resurrected “Bohemian Rhapsody” as headbanging slapstick. If you spot a guy swaggering like a brute from Eternia on the sidewalk, masked or not, he probably thinks he’s more awesome than everyone else does. Likewise, when He-Man smashes skulls to a wailing metal soundtrack, I no longer know if I’m meant to be snickering with the electric guitars or at them. Neither does the movie, which seems to decide each scene’s individual tone on a coin flip.
Frankly, the dorky version of Adam is more fun than the heroic He-Man, even with Knight hammering us every minute to laugh that he’s a total weakling. Galitzine embraces the indignity. Zooming through the air in a flying Sky-Sled, he wedges his face into a triple chin. Dazed and enthusiastic, Galitzine’s human charm counterbalances Eternia’s synthetic feel, a blandscape of bright forests and cliffside dungeons that looks dated — not to 1983 but to last decade’s greenscreen-heavy would-be fantasy franchises like “Clash of the Titans” and “John Carter.”
Please don’t make Galitzine do five of these movies, even though he’s very good. An unusually pretty leading man who is quirkier and funnier than he looks, Galitzine is the kind of rising talent Hollywood rarely knows how to handle. In his previous roles, he gave off the impression of being flummoxed by his own attractiveness, whether as a queer prince (“Red, White & Royal Blue”), a Harry Styles-esque pop star (“The Idea of You”) or a popular football jock whose high school classmates are oblivious that he has the IQ of a second-grader (“Bottoms”). Here, Galitzine multiplies that self-conscious gag times a thousand, visibly dazzled by his own six-pack when he transforms from himbo to gym-bro. Even Skeletor is agog over the “big long sword dangling between his thighs.”
Smartly cast, Galitzine could prove to have the potential of Brad Pitt, another blond hunk who longed to get weird, chafing against roles that made him take off his shirt until he hit 55 and realized it was a flex. But shouldering a wobbly, expensive summer tentpole is a risk — just ask Sam Worthington or Taylor Kitsch. If “Masters of the Universe” tanks, here’s hoping Galitzine summons the strength to dig himself out of the rubble.
‘Masters of the Universe’
Rated: PG-13, for sequences of violence/action, some suggestive material, and language
Running time: 2 hours, 21 minutes
Playing: Opening Friday, June 5 in wide release
Movie Reviews
Movie Review: ‘Sacred Heart: His Reign Has No End’ – Catholic Review
NEW YORK (OSV News) – As America’s Catholic bishops prepare to mark the semiquincentennial by consecrating the nation to the Sacred Heart of Jesus, a French docudrama that can aid viewers in understanding the full significance of such an action makes its timely appearance.
A Fathom Entertainment presentation, “Sacred Heart: His Reign Has No End” will have a limited theatrical run June 9-11 and June 14. The version screening on June 10 will be dubbed in Spanish.
Following its initial release in France last fall, the film proved to be phenomenally popular, with ticket sales reaching the half-million mark in a country usually regarded as deeply secular. This unusual development clearly indicates that the movie resonated with audiences in a way that even its creators may not have expected.
Filmmakers Sabrina and Steven J. Gunnell examine the origins, meaning and enduring relevance of devotion to the Sacred Heart. They begin their exploration even before the landmark revelations received in the 1670s by St. Margaret Mary Alacoque, a Burgundian Visitation nun, showing that earlier saints had focused on the subject in medieval times.
Using reenactments, interviews and archival images, the Gunnells also highlight the theological connection between the Sacred Heart and the Eucharist. This is done, in part, by recounting a few of the many Eucharistic miracles granted to the Church over the centuries.
By profiling contemporary devotees of the Sacred Heart, including formerly inactive Catholics, the picture demonstrates the impact the insights given to St. Margaret Mary continue to have on the lives of people around the world. Locations visited range from the gang-infested streets of a Parisian suburb to the once war-torn Central American country of El Salvador.
An excellent and enjoyable catechetical resource, the feature is also both moving and uplifting. It can be recommended for all but the youngest kids.
For theater locations and showtimes, go to: sacredheartfilm.us
Dubbed into English.
The film contains gory images of the Crucifixion. The OSV News classification is A-II — adults and adolescents. Not rated by the Motion Picture Association.
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