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How ‘Stranger Things’ became Netflix’s ‘Star Wars,’ propelling it into Hollywood’s stratosphere

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How ‘Stranger Things’ became Netflix’s ‘Star Wars,’ propelling it into Hollywood’s stratosphere

Before the sci-fi series “Stranger Things” premiered on Netflix, several traditional studios had already passed on it. Its creators were first-time show runners, unknown young actors were cast in lead roles, and even though the show starred kids, it was not for children.

That was nine years ago.

The 1980s-set show about a monster that wreaks havoc on fictional Hawkins, Ind., hit a chord with Netflix’s global subscribers. “Stranger Things” has since become one of the streamer’s most culturally significant shows, with its fourth season garnering 140.7 million views in its first three months and ranking third among its top English-language series. It was instrumental in growing new branches of business for Netflix, including live events, a Broadway production and inspired brands eager to partner on licensed merchandise. It became a major franchise for the platform, a chance to build a universe around its central characters and create its own version of “Star Wars.”

Rayna Lynn Chacon, 26, from Los Angeles dresses as Eleven from “Stranger Things” during the Netflix x CicLAvia event.

(Kayla Bartkowski / Los Angeles Times)

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The show helped build Netflix’s reputation as a place that makes big bets on original ideas and, if it’s a hit, can build a large fandom for such programs with its worldwide subscriber base.

Netflix took a chance on show runner brothers Matt and Ross Duffer. The pair never imagined the series, which held its first premiere in Silver Lake at Mack Sennett Studios, would take off the way it did.

That wasn’t lost on Matt Duffer, who stood on stage at the final season premiere inside the historic TCL Chinese Theatre in Hollywood earlier this month. It was the same place “Star Wars” premiered in 1977.

“For me, as a nerd, this is a dream come true,” Duffer told the audience.

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In an interview, Bela Bajaria, the chief content officer at Netflix, lauded the success of the series: “You could take a bet on an original story, and grow it to a major franchise that has massive global appeal.”

Other Netflix shows, like “House of Cards,” have certainly captured the zeitgeist before, but co-CEO Ted Sarandos said he believes “Stranger Things” stands above some previous hits.

This was a lot closer to a ‘Star Wars’ moment,” Sarandos said speaking on stage at the “Stranger Things” final season premiere in Hollywood earlier this month. “This is a show, and these are characters that move the culture, that spawned live events and consumer products and spinoffs and sequels … Everything from the first episode of the first season to ‘The First Shadow,’ the Broadway show, the origin story of the Upside Down, it has been and continues to be a remarkable addition to entertainment culture.”

The four past seasons of “Stranger Things” made it into Netflix’s Top 10 this past week, Netflix said. From 2020 to the second quarter of 2025, “Stranger Things” earned more than $1 billion in global streaming revenue for Netflix and was responsible for more than 2 million new subscriber acquisitions, according to estimates from Parrot Analytics, which tracks streaming data. Netflix declined to comment on Parrot’s estimates.

“Every single streaming service needs that anchor series that drives customer acquisition and helps define the original programming,” said Brandon Katz, director of insights and content strategy at Greenlight Analytics, adding for Hulu it was “The Handmaid’s Tale” and for Disney+, “The Mandalorian.” “’Stranger Things’ has undoubtedly been that for Netflix. Every few years that it does air, Netflix knows there is a guaranteed high ceiling of acquisition, retention and viewership power,” Katz said.

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Participants bike past a "Demogorgon sleigh"

Participants bike past a Demogorgon sleigh during the Netflix x CicLAvia event.

(Kayla Bartkowski / Los Angeles Times)

“Stranger Things” also helped Netflix expand into licensed goods, with brands eager to partner with the platform. There are themed Eggo breakfast foods, Lego sets and clothing.

The series “has been a catalyst for Netflix to explore all of the ways in which a single entertainment property can be turned into an entire global lifestyle,” said Robert Thompson, director of the Bleier Center for Television and Popular Culture at Syracuse University.

Its popularity has helped other creative collaborators as well.

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Artists whose songs were featured on the show climbed the charts. Kate Bush’s “Running Up That Hill” was featured in Season 4 and reached No. 1 on the Billboard Global 200 and No. 4 on the Billboard Hot 100, 37 years after its original release, Netflix said. Metallica’s 1986 song “Master of Puppets” also broke the U.K. Top 30 for the first time after it played during the Season 4 finale, the streamer added.

The series has been recognized with more than 65 awards and 175 nominations. Netflix estimates “Stranger Things” has helped create 8,000 production-related jobs in the U.S. over its five seasons and, since 2015, contributed more than $1.4 billion to U.S. GDP. In California, Netflix estimates the series contributed more than $500 million of GDP.

Netflix is doing a large marketing push with fan events in 28 cities and 21 countries as the series draws to a close. On Sunday, the streamer hosted a bike ride on a stretch of Melrose Avenue in partnership with CicLAvia where 50,000 fans were encouraged to dress in ’80s attire, or as a “Stranger Things” character. On Thursday, a “Stranger Things” float appeared in the Macy’s Thanksgiving Day parade.

The company began a phased release of the final season with four episodes that debuted Wednesday. Another three episodes will land on Christmas Day and a two-hour finale Dec. 31 on Netflix. The finale will also play in more than 350 movie theaters in the U.S. and Canada on Dec. 31 and Jan. 1.

“Stranger Things” fans Kelly Audrain and Jason Serstock said they have been rewatching the show from the beginning to refresh their memories on the whole tale, and were still on Season 2 as of earlier this month. The couple attended the premiere of the last season in Hollywood.

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“The whole costuming and everything was so perfect that you just feel like you’re taken back to the ’80s,” 29-year-old Audrain said, who was dressed as “Stranger Things” character Eleven in a pink dress and sporting a mock bloody nose.

People pose for a photograph with a "Stranger Things" backdrop.

Lilia Lupercio, 53, left, Audrey Haluska, 15, center, and Janet Lupercio, 45, right, from Downey pose for a photograph with a “Stranger Things” backdrop.

(Kayla Bartkowski / Los Angeles Times)

Netflix is expanding the show’s universe with the animated series “Stranger Things: Tales from ‘85” next year. In April, Netflix’s “Stranger Things: The First Shadow” stage play hit Broadway. The company has also opened “Stranger Things” pop-up stores, held live experiences and will feature immersive experiences at its Netflix House locations, including “Stranger Things: Escape the Dark” in Dallas. In Las Vegas, Netflix will offer themed foods like Surfer Boy Pizza at its Netflix Bites restaurant.

The Duffers recently told Deadline a spinoff is in the works at Netflix. Bajaria declined to share anything about that but said, “I think the world is really rich and there’s still a lot of story in there.”

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But there are challenges ahead. Netflix, seen as the leader in subscription streaming, has had two major flagship series end this year — “Stranger Things” and Korean-language drama “Squid Game.” Analysts say the company will need to keep pumping out popular shows and movies to keep subscribers coming back.

Netflix has successfully expanded its “Squid Game” franchise to include reality competition series “Squid Game: The Challenge,” where more than 95% of watchers also tuned into the scripted series. Other popular franchises like Addams family series “Wednesday,” pirates tale “One Piece” and Regency-era romance “Bridgerton” are ongoing. Netflix’s hit animated movie “KPop Demon Hunters” will get a sequel.

Separately, Netflix placed a bid on parts of Warner Bros. Discovery, with interest in Warner’s Burbank studios and HBO, according to people familiar with the matter. If the acquisition is successful, it would greatly expand Netflix’s library of titles and intellectual property.

While the Duffer brothers still have projects with Netflix, they recently signed a four-year exclusive deal with Paramount for feature films, TV and streaming projects. Some industry observers viewed that as a loss for Netflix.

Omar Chavez, 42, left, and Jenna Chavez, 28, right, from West Hollywood walk past a poster.

Omar Chavez, 42, left, and Jenna Chavez, 28, right, from West Hollywood walk past a poster during the Netflix x CicLAvia event.

(Kayla Bartkowski / Los Angeles Times)

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“The Duffers are so young, and they’re just really beginning their journey,” said Tom Nunan, a former studio and network executive. “I have no doubt they’ll be pushing out more hits and more of a variety of successes in the future,” he said, adding that the brothers’ work at Paramount could compete with Netflix.

But Bajaria noted that the Duffers still have some projects in the works at Netflix, including sci-fi series “The Boroughs” and horror series “Something Very Bad Is Going to Happen.”

“They’re always gonna be part of the Netflix family and I’m excited we still have more things with them,” Bajaria said.

Times staff writer Meg James contributed to this article.

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Movie Reviews

‘I Swear’ Review – Heart Sans Sap, Cursing Aplenty

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‘I Swear’ Review – Heart Sans Sap, Cursing Aplenty

The sixth outing in the director’s chair for filmmaker Kirk Jones, I Swear dramatizes the real-life story of touretter John Davidson (played by Robert Aramayo). Tourette’s Syndrome, for those unfamiliar with the condition, is a nervous system disorder that causes various tics, the most prolific being erratic and explicit language. However, as I Swear expertly showcases, the syndrome is far more than ill-timed outbursts of curse words. Davidson’s story is one of societal frustration, finding your people (both with and without the condition), and using your voice to help others rise. The subject and subject matter are handled with absolute care and understanding under Kirk’s measured vision and Robert Aramayo’s BAFTA-winning performance.

The film kicks off with the greatest exclamation to democracy ever uttered (*%#! the Queen!), as a nervous John Davidson prepares himself before entering an awards ceremony hosted by Britain’s royal family. Right away, the film tells us what it is: a triumph over adversity that blends humor and human drama with education. It’s an important setup, as the film flashes back to Davidson’s 1980s youth, where we see his time as a star soccer recruit flatline as his condition takes hold. Davidson’s life spirals from there. Some aspects, like school bullying and accidental run-ins with authority figures, are expected but important to empathizing with young Davidson’s (young version, played with heart by Scott Ellis Watson) new everyday life. The more tragic, a complete meltdown of his family system, is unsettling if quick. His father (Steven Cree) is never given enough screen time to explore his alcohol coping tendencies. However, his mother Heather’s descent into easy fixes and blaming is crushing and convincing. Harry Potter series actress Shirley Henderson (Moaning Myrtle) gives a layered performance as Heather. Someone who loves her son, but also feels cursed by him as the entire family exits the picture. It’s bitter, she’s tired, and fills each conversation with ‘only medication and your mother can save you’ energy.

Shirley Henderson (left), Maxine Peake (right) in ‘I Swear’ – image courtesy of Sony Pictures Classics and the Milwaukee Film Festival

 

From there, the viewer and Davidson find refuge in a host of characters. Maxine Peake plays Dottie, the mother of a childhood friend and a retired mental health nurse. Screen vet Peter Mullan plays maintenance man Tommy Trotter. Together, they help Davidson build a life and an understanding of himself that carries the film forward into its second half. After that, the film is primarily a 3-actor show as director Kirk fills the screen with these tour-de-force performances. Peake and Mullan are great vessels to get the film’s main message across: patience, love, and a shared responsibility between the diagnosed and those who understand their struggle can help change the path for people quickly left behind by a normative world. Together, they are the soul of the movie, with the filmmakers clearly hoping the audience will follow their lead after they exit the theater (in my case, the beautiful Oriental Theater for the Milwaukee Film Festival). Both performances are perfectly warm and reflective and shouldn’t be left out in discussions of I Swear.

A person standing in front of a yellow curtain holds up a bouquet of colorful flowers while facing an audience.
Robert Aramayo in ‘I Swear’ – image courtesy of Sony Pictures Classics and the Milwaukee Film Festival

 

I say this because the movie is anchored by The Rings of Power actor Robert Aramayo, who leaves Elrond’s elf ears behind to bring an acute naturalism to his performance of main character John Davidson. Aramayo’s physicality and timing of the fitful Tourettes Syndrome never feel out of place or overplayed. In fact, the movie as a whole does an amazing job of never veering into sentimentality. While many moviegoers left with tissues dabbing their eyes, the filmmaking never felt like it was forcing that reaction out of audiences. It straddles the line between feel-good and reality with every story beat and lands squarely on the side of letting the real inform our feelings. Anyone with an ounce of empathy will grasp the film’s message and hopefully take it with them into life. 

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I Swear continues at the Milwaukee Film Festival on Tuesday, April 21st, and releases nationwide April 24th, 2026, courtesy of Sony Pictures Classics. 

I SWEAR | Official US Trailer (2026)

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After Epstein scandal, Hollywood bidders race for Wasserman’s $3-billion agency

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After Epstein scandal, Hollywood bidders race for Wasserman’s -billion agency

Several private equity firms and Hollywood power players, including United Talent Agency and longtime agent Patrick Whitesell, have expressed interest in buying parts of Casey Wasserman’s music and sports management firm after it abruptly went up for sale.

Wasserman became ensnared in controversy earlier this year after his salacious decades-old emails to Ghislaine Maxwell, an accomplice of child sex offender Jeffrey Epstein, were released as part of the U.S. Justice Department’s trove of Epstein files.

The agency auction is in the early stages, according to three people close to the process but not authorized to comment.

Earlier this week, several interested parties submitted proposals to meet a preliminary deadline in the auction, two of the sources said.

The company, which changed its name to the Team last month, is expected to be valued at around $3 billion.

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Providence Equity Partners holds the majority stake. The private equity firm has discussed selling the entire company or carving off Wasserman’s minority interest. Providence also has considered selling the bulk of the firm and staying on as a minority investor, one of the sources said. Another scenario could involve separating, then selling the individual business units that make up the Team.

Wasserman and Providence’s company boasts an enviable roster of music artists, including Kendrick Lamar, Coldplay and Ed Sheeran. Its sports marketing practice is viewed as particularly lucrative and has potential to grow in value as big dollars flow into sports that draw large crowds.

Wasserman, who declined to comment, has a veto right over any sale of the company that he has spent a quarter of a century building.

UTA, which also declined to comment, is among the most aggressive suitors, the sources said. The Team’s sports marketing and music representation divisions would dramatically boost the Beverly Hills agency’s profile and client roster.

Whitesell, former executive chairman of Endeavor, separately has been motivated to make investments in sports, media and entertainment since last year when he left the talent agency that he and Ari Emanuel built. Whitesell launched a new firm with seed money from private equity firm Silver Lake, and last spring he started WIN Sports Group to represent professional football players.

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Whitesell wasn’t immediately available for comment.

European investment firm Permira also has expressed interest, according to a knowledgeable source. Permira declined to comment.

The New York Times first reported that Permira, UTA and Whitesell had expressed interest.

The sales process is expected to stretch into summer, the knowledgeable people said. The auction could become complicated particularly if Providence decides to unwind the business.

For example, UTA could not buy the entire company because of the Brillstein television unit. The agency is bound by an agreement with the Writers Guild of America that prevents it from owning television production.

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Investment bank Moelis & Company is managing the sale. A representative of the firm declined comment.

Wasserman also is the chairman of LA28, the nonprofit group that will be staging the Summer Olympics in Los Angeles in two years.

Following revelations of Wasserman’s 2003 emails with Maxwell, several musicians and athletes — led by pop artist Chappell Roan and soccer star Abby Wambach — said that, to stay true to their values, they would leave the agency then known as Wasserman.

Wasserman apologized to his staff for “past personal mistakes” and said he would sell the agency.

He had limited dealings with Epstein, flying on the financier’s jet along with former President Clinton for a September 2002 humanitarian trip through Africa.

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Wasserman, a prolific Clinton fundraiser whose legendary grandfather, Hollywood titan Lew Wasserman, helped the Democrat win the 1992 presidential election, was joined on Epstein’s jet by his then-wife, Laura, actor Kevin Spacey, Epstein, Maxwell — who was convicted of sexual abuse in 2021 — and others, including security agents.

The LA28 board’s executive committee unanimously voted to keep Wasserman as chairman, citing his “strong leadership” of the Games.

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Movie Reviews

Six 100-Word Movie Reviews

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Six 100-Word Movie Reviews

Pizza Movie (2026) Director: Nick Kocher and Brian McElhaney, Star: Gaten Matarazzo and Sean Giambrone

Somehow, I got through an hour of this movie. I was seconds away from turning off in the first fifteen minutes because of the juvenile humor. Pizza Movie is too silly, repetitive, and the characters are annoying. Stranger Things Gaten Matarazzo and Sean Giambrone star as college friends, Jack and Montgomery. College angles are rarely seen in films right now, and that’s the one saving grace of the film. Similar to high school, people are also trying to fit in. The story and visuals were too corny. You can only watch someone’s head exploding for so long without letting yours.

The Super Mario Galaxy Movie (2026) Director: Aaron Horvath and Michael Jelenic, Stars: Chris Pratt, Charlie Day, Anya Taylor-Joy

I never saw the first Super Mario Brothers Movie when it was out, but I heard it got positive reviews. My brother always loved playing Super Mario video games as a kid, and I’d watch him. I tagged along with my friends to see Super Mario Galaxy Movie, and it’s a cute and fun film. I like it when movies explore the video game world. The animation creates unique worlds and characters. The characters are split into their own storylines, and for me, I felt like it worked. It adds more action, especially for kids who are seeing the films.

Emily in Paris Season 5 (2025) Creator: Darren Star, Stars: Lily Collins and Ashley Park

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After a bright spot in season 4, I thought season 5 of Emily in Paris would continue its growth in the story and its protagonist, but no, it’s all drained out in the usual Emily (Lily Collins) mishaps. Ashley Park (Mindy) has become too good for this show. Emily and Mindy waste several opportunities because of their love lives. The whole relationship angle is ruining it. I don’t understand why Alfie (Lucien Laviscount) is still in the show. I thought writers learned their lesson, but by the last episode, they’re continuing to bring the past into an apparent season 6.

Sarah’s Oil (2025) Director: Cyrus Nowrasteh, Stars: Naya Desir-Johnson and Zachary Levi

There’s always history lurking right beneath our noses. Sarah’s Oil (2025) tells the true story of Sarah Rector, an Oklahoma-born African American girl who became the first black female millionaire in the U.S. Naya Desir-Johnson is fierce and driven as Sarah. Zachary Levi is also along for the ride as Bert, a man who helps Sarah. Kate (Bridget Regan) was another favorite character as an intelligent woman. Cyrus Nowrasteh was drawn to the subject for its story and its themes. Nowrasteh’s direction is compelling as he unearths a hidden story from history. The film is streaming on Amazon Prime.

Jack Goes Boating (2014) Director and Star: Phillip Seymour Hoffman and Amy Ryan

Jack Goes Boating (2014) didn’t quite work for me, largely because of its slow pace and uneven storytelling. The film stars the late Seymour Hoffman as Jack, who also directed the film. This was Hoffman’s first and only time in the directing chair. Amy Ryan also stars in the film, giving a solid performance. This was also based on a play that Hoffman starred in. Jack wants to participate in a swim championship. That’s hardly what the film is about, tracking other characters’ stories. While the film aims for quiet intimacy, it ultimately drags, making it an underwhelming viewing experience.

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You Kill Me (2016), Director: John Dahl, Stars: Ben Kingsley, Tea Leoni, Luke Wilson

Meet You Kill Me (2016), yet another film that I found in the museum of underrated gems. The concept revolves around Frank (Ben Kingsley), a hitman, who is sent to an A.A. meeting to get his mind focused again. A different story happens, where Frank falls in love with Laurel (Tea Leoni). Leoni is one of my favorite actresses. It also stars the funny Luke Wilson. I liked the trio’s dynamics. You Kill Me is a mental health movie. It’s okay to make changes if you’re not happy. I recommended that you keep an eye out for this movie.

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