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How Jason Alexander's 'Fiddler on the Roof' became profitable well before opening night

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How Jason Alexander's 'Fiddler on the Roof' became profitable well before opening night

“Am I still capable of this?”

Jason Alexander has been asking himself this very question while preparing to star in “Fiddler on the Roof” at La Mirada Theatre for the Performing Arts — his first stage musical role in decades.

“I’m 65 years old, playing a character that, if you crunch the math, should be about 40,” he told The Times of taking on Tevye, the show’s devout dairyman. “It’s exponentially harder for me now. I can’t dance the way I used to and my best scampering days may be behind me. I’ve had to assess whether or not I could realistically convey this character’s energy and vitality, and really do the role justice.”

Producers are counting on him to do so, and are pulling out all the stops in the meantime. Running through Dec. 1, the ambitious southeast Los Angeles County production features a rich three-dimensional set, a 34-actor cast performing re-creations of Jerome Robbins’ 1964 choreography and a 19-piece orchestra playing Don Walker’s original orchestrations. Already, it’s all paid off: Eleven days before the first performance, the show broke even, setting records for the theater’s season subscriptions and single-ticket sales — a rare return in today’s regional theater landscape.

Jason Alexander stars as Tevye in a revival of “Fiddler on the Roof” at La Mirada Theatre for the Performing Arts.

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(Jason Niedle)

La Mirada Theatre’s “Fiddler” is already in the black partly, of course, because of Alexander’s star power. Playing the protagonist of the beloved musical has been a lifelong dream for the actor, who’s spent his post-”Seinfeld” days directing and performing in stage shows. The closest he’d previously gotten to doing so were the brief talks to replace Danny Burstein in the fifth Broadway revival of the Joseph Stein/Jerry Bock/Sheldon Harnick musical, based on Sholem Aleichem stories about a Jewish milkman’s family, faith and community.

“It’s like it was written for him, and he’s bringing all kinds of colors that I don’t think any other Tevye has ever brought to the piece,” said director Lonny Price of Alexander. The two first met as part of the original Broadway cast of “Merrily We Roll Along” in 1981. “People will expect him to be funny in this, which he is, and he’s always been a great singer and dancer. But I think the thing people will take away from this is his range, and his real skill as a dramatic actor. In this role, he’s as equally moving as he is funny.”

This “Fiddler” staging is a return to its original form at Alexander’s request, albeit a costly one. “I love the piece so much, and I wanted the full flavor bouquet of what was intended, and I was concerned that anybody who said they wanted to do it was going to do it on the cheap,” he said.

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For example, “It’s so hard these days with the economics of theater to get a large company of actors onstage, but I knew that if you tried to do this with less than, say, 30 people, you can’t fill out the stage enough to present a community. But our producers are wonderful, they’ve said yes to everything we’ve asked for.”

While the production is one of the most expensive shows ever staged at La Mirada Theatre, it is also the fastest in the theater’s history to break even and begin turning a profit. It boosted season subscriptions 22% to a new high, and set a new record for a single day’s ticket sales. Altogether, an estimated 29,000 people will attend the production, with 21% of ticket buyers being first-time patrons.

But the production — and its profits — are possible only because of the theater’s unique business model: La Mirada Theatre is the rare regional theater that’s municipally owned and operated, with the city of La Mirada commissioning the initial transformation of an obsolete movie house and continuing to pay its ongoing production costs, thanks to taxes, ticket sales and additional revenue streams like venue rentals.

A group of men, mostly standing, lifting mugs in a toast

Jason Alexander, far right, and the cast of “Fiddler on the Roof.”

(Jason Niedle)

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“In addition to paying for the venue itself and the entire staff, the city also provides funding for everything in the theater — the actors, the royalties, the musicians in the pit, the props they’re carrying, the microphones on their heads, down to the flowers in the lobby and the ticket stock you’re holding,” explained producing artistic director BT McNicholl.

“Of course, we do have people who donate, but that’s not the bulk of the support,” he continued. With no board of directors to please or annual donor gala to host, it allows you to really focus on the patrons, McNicholl said. “Ultimately, this is the city saying the arts is a public service, and it’s enriching not just the city of La Mirada and its residents but all those in the surrounding Southern California cities that we’re serving as well.”

McCoy Rigby Entertainment — which repeatedly brought Cathy Rigby and “Peter Pan” to Broadway and on the road, and is transferring a “Mystic Pizza” musical to New Jersey’s Paper Mill Playhouse next year — has been hired to stage La Mirada Theatre’s seasons for 31 years and counting. “There’s no having to raise 50% or 60% of our nut through donations and corporate sponsorships,” said executive producer Tom McCoy, “which, in the world of regional theater, is quite remarkable.”

“It’s such a gift to those of us who love the theater — my God, it’s the difference between life and death,” said Alexander of the theater’s operations. His own former theater company, Reprise, operated on a subscriber model, and the base of financial support to sustain it dried up, he said. But at La Mirada Theatre, the community is willing to sign the deficit check.

“They’re saying, ‘We don’t expect you to end the season in profit, just serve the community and make sure they feel like their tax dollars have gone to something worthwhile,’” Alexander said. “I wish that communities everywhere had the benefit of this kind of a funding model. I’m sure it would pay benefits back to the community in triplicate, especially in the areas around the country that are generally underserved in the arts.”

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Jason Alexander and Alanna J. Smith in costume onstage in "Fiddler on the Roof"

Jason Alexander and Alanna J. Smith in “Fiddler on the Roof.”

(Jason Niedle)

This star-led “Fiddler” came to be because Alexander mentioned his interest in Tevye in a 2022 interview — an article McNicholl shared with producers McCoy and Rigby, the latter of whom worked with him in a 2008 production of “Li’l Abner.” To be turning a profit well before opening night “is encouraging,” said Price, “especially when you ask for something you need, you know that you’re not going to be hurting the theater to get it for you in order to put on the show you want their audiences to see.”

McCoy told The Times that he’s requested production rights to “Fiddler” for a possible sixth Broadway revival. But that transfer is not necessarily Alexander’s goal. In fact, he hopes his turn as Tevye is a reminder to other actors to prioritize productions beyond the Great White Way, or even the immediate city of L.A.

“I will tell you: My manager was not excited about the idea of me doing this role in La Mirada,” he said. “She went, ‘Why are you doing this in La Mirada?’ And I said, ‘Why wouldn’t I do it in La Mirada?’

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“To be on Broadway and have a Broadway audience, that’s very exciting — as far as the commercial theater in America goes, that’s our heaven, that’s mecca,” he continued. “But there are audiences that can never get to New York; there are audiences that can’t get to Los Angeles. The idea that they are any less deserving than any other audience? An audience is an audience, and if there’s an audience who wants to see it, and there’s a theater that will invest in it and do it well, it’s worth doing.”

Four men dance in traditional Russian style as other actors watch in "Fiddler on the Roof"

“Fiddler on the Roof” at La Mirada Theatre for the Performing Arts.

(Jason Niedle)

‘Fiddler on the Roof’

Where: La Mirada Theatre for the Performing Arts, 14900 La Mirada Blvd., La Mirada

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When: 7:30 p.m. Thursday, 8 p.m. Friday, 2 and 8 p.m. Saturday, 1:30 and 6:30 p.m. Sunday; ends Dec. 1.

Tickets: $46 and up

Info: (562) 944-9801, lamiradatheatre.com

Running time: 2 hours, 50 minutes (one intermission)

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Movie Reviews

‘Michael’ Review: A Perfect Puzzle With Major Missing Pieces

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‘Michael’ Review: A Perfect Puzzle With Major Missing Pieces
Lionsgate

SPOILER NOTICE:

The following movie review does not contains direct spoilers for the film Michael, however general information in regards to the plot, characters, key climax points, biographical information and themes explored in the film will be heavily discussed. Please read at your own discretion, or after seeing the film in theaters.

There have been, so far, four films that aim to depict some portion of the beautifully tragic life of late pop music pioneer Michael Jackson, otherwise known to the world as The King Of Pop.

You’ve got The Jacksons: An American Dream, the near-perfect 1992 ABC miniseries that gave MJ, his brothers and verbally abusive father Joe Jackson equal screen time in order to make for a proper origin story. Then there’s Man in the Mirror: The Michael Jackson Story, an abysmal 2004 VH1 TV movie that acts as a spiritual sequel yet truly should’ve never been made. Almost a decade ago we got Michael Jackson: Searching for Neverland, the 2017 Lifetime Network attempt to cover his final years of life, told from the perspective of two bodyguards employed by him for merely two-and-a-half years.

Today (April 24), the world finally gets to see Michael. The 2026 true-to-form biopic boasts the biggest budget compared to the previous three projects, distribution handled by the renowned Lionsgate Films, a director’s chair occupied by Antoine Fuqua (Training Day, Brooklyn’s Finest) and MJ’s own nephew, Jaafar Jackson, starring in the titular role alongside a glowing supporting cast that includes Colman Domingo (Rustin), Nia Long (Love Jones), Miles Teller (Divergent) and Larenz Tate (Menace II Society) just to name a few. Not to mention, it’s got full backing from The Jacksons family and 100% musical clearance to assure his biggest hits are heard on the big screen.

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With all that said, you might be expecting a masterpiece that borrows the best aspects from the original and rights the wrongs of the last two. Unfortunately, that’s not the case when it comes to Michael. Thankfully though, there’s so much more to love about this film in addition to a very strong potential for more.

Yes folks, we may very well be getting the first-ever sequel to a biopic sometime in the near future.

RELATED: You, Me & Tuscany Review – Sappy, Sweet, C+ Rom-Com

Before we get ahead of ourselves by discussing a potential sequel, let’s first start off with what you get out of Michael. The film covers Joe’s formation of The Jackson 5 in 1966 and ends with MJ’s iconic 1988 Wembley Stadium stop on the Bad Tour. The filler in-between covers their Chitlin’ Circuit days, the Motown era, run-ins with Gladys Knight and The Pips, finding his voice with Off The Wall, the epic creation of Thriller, the Motown 25 NBC special and the infamous Pepsi burning incident. Each of these scenes are done with great detail and a passion from all involved to get it as close to the real-life moments. However, what’s missing stands out like a sore thumb.

Both Rebbie and Janet are nowhere to be found — they each requested their likeness not be depicted — and neither is MJ’s longtime muse, Diana Ross. It was reported that actress Kat Graham was actually casted in the part, only to later have her scenes cut completely due to legalities. Off The Wall also gets painted as his solo debut of sorts, completely ignoring the four successful solo albums that preceded it when he was just a preteen. Also, while it’s perfectly clear who the movie is about based on the title, it does feel a bit off to see the closest people in his life demoted to barely-speaking supporting characters, save for Domingo’s powerful portrayal as mean ol’ Joe, Long as the ever-caring Mrs. Katherine and longtime bodyguard Bill Bray played by KeiLyn Durrel Jones.

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On the positive side, Michael ultimately does more good than confusion. Jaafar is simply captivating when it comes to embodying his late superstar uncle, nailing everything from those easily-recognizable voice inflections to the classic dance moves. The film ends in 1988, right before MJ invests in Neverland Ranch, so don’t expect the heavy topic of his acquitted child sexual abuse allegations from 1993 and 2003 to be brought up either — well, yet anyway.

If in fact a “Jackson” sequel is in the works, we can only hope his full story is told with care, respect and most importantly the truth. Other important aspects we’d hope to see be depicted include an honest look at his vitiligo journey, the toll he suffered mentally as a result of the trials, the marriage, the kids, the dichotomy of balancing unprecedented riches against a substantial amount of debt and, yes, the prescription drug abuse that ultimately ended his life.

Overall, for everything Michael lacks there is something just as good to love about the film, and the potential for a sequel gives us hope that the best is still yet to come.

Watch the trailer for Michael below, and see for yourselves how The King Of Pop’s story began as his latest biopic hits theaters starting today:

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Stagecoach 2026: How to watch Friday’s livestream with Cody Johnson, Ella Langley, Bailey Zimmerman

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Stagecoach 2026: How to watch Friday’s livestream with Cody Johnson, Ella Langley, Bailey Zimmerman

Choosin’ to stay home instead of trekking out to Indio for this weekend’s Stagecoach festival? Don’t worry, you’ll be able to listen to all the country music your heart desires. You can get your country heartbreak on with Ella Langley, Bailey Zimmerman and Cody Johnson, and then rock out with Counting Crows. If you prefer EDM, you can catch Diplo and Dillstradamus (Dillon Francis and Flosstradamus) as Friday’s closing acts.

The festival will be livestreamed on Amazon Music, Amazon Prime Video and Twitch beginning at 3 p.m. On Sirius XM’s The Highway (channel 56), you can listen to exclusive interviews and live performances along with a special edition of the Music Row Happy Hour. The station Y’Allternative will also be covering the festival on Friday evening.

Here are updated set times for the Stagecoach livestream Friday performances (times presented are PDT):

Channel 1

3:05 p.m. Noah Rinker; 3:25 p.m.; Adrien Nunez; 4 p.m. Ole 60; 4:25 p.m. Avery Anna; 5 p.m. Chase Rice; 5:55 p.m. Nate Smith; 6:50 p.m. Ella Langeley; 7:50 p.m. Bailey Zimmerman; 8:55 p.m. the Red Clay Strays; 10 p.m. Cody Johnson; 11:30 p.m. Diplo

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Channel 2

3:05 p.m. Neon Union; 3:25 p.m. Larkin Poe; 4 p.m. Marcus King Band; 4:50 p.m. Lyle Lovett; 5:35 p.m. BigXthaPlug; 6:30 p.m. Noah Cyrus; 7 p.m. Wynonna Judd; 8 p.m. Counting Crows; 8:50 p.m. Sam Barber; 10 p.m. Dan + Shay; 10:45 p.m. Diplo featuring Juicy J; 11:05 p.m. Rebecca Black; 11:45 p.m. Dillstradamus

Sirius XM Music Row Happy Hour

1 p.m. Avery Anna; 2 p.m. Nate Smith; 2:30 p.m. Josh Ross; 3 p.m. Cody Johnson; 3:30 p.m. Gabriella Rose; 5:15 p.m. Nate Smith; 7:50 p.m. Bailey Zimmerman; 9:30 p.m. Cody Johnson; 11 p.m. Diplo

Sirius XM Y’Allternative

5 p.m. Ole 60; 6 p.m. Larkin Poe; 7 p.m. Marcus King Band; 8 p.m. Sam Barber

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Movie Review: The Mortuary Assistant – HorrorFuel.com: Reviews, Ratings and Where to Watch the Best Horror Movies & TV Shows

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Movie Review: The Mortuary Assistant – HorrorFuel.com: Reviews, Ratings and Where to Watch the Best Horror Movies & TV Shows

Forget the “video game movie” curse; The Mortuary Assistant is a bone-chilling triumph that stands entirely on its own two feet. Starring Willa Holland (Arrow) as Rebecca Owens, the film follows a newly certified mortician whose “overtime shift” quickly devolves into a grueling battle for her soul.

What Makes It Work

The film expertly balances the stomach-churning procedural work of embalming with a spiraling demonic nightmare. Alongside a mysterious mentor played by Paul Sparks (Boardwalk Empire), Rebecca is forced to confront both ancient evils and her own buried traumas. And boy, does she have a lot of them.

Thanks to a full-scale, practical River Fields Mortuary set, the film drips with realism, like you can almost smell the rot and bloat of the bodies through the screen.

The skin effects are hauntingly accurate. The way the flesh moves during surgical scenes is so visceral. I’ve seen a lot of flesh wounds in horror films and in real life, and the bodies, skin, and organs. The Mortuary Assistant (especially in the opening scene) looks so real that I skipped supper after watching it. And that’s saying something. Your girl likes to eat.

Co-written by the game’s creator, Brian Clarke, the movie dives deeper into the demonic mythology. Whether you’ve seen every ending or don’t know a scalpel from a trocar, the story is perfectly self-contained. If you’ve never played the game, or played it a hundred times, the film works equally well, which is hard to do when it comes to game adaptations.

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Nailed It

This film does a lot of things right, but the isolation of the night shift is suffocating. Between the darkness of the hallways and the “residents” that refuse to stay still, the film delivers a relentlessly immersive experience. And thankfully, although this movie is filled with dark rooms and shadows, it’s easy to see every little thing. Don’t you hate it when a movie is so dark that you can’t see what’s happening? It’s one of my pet peeves.

The oh-so-awesome Jeremiah Kipp directs the film and has made something absolutely nightmare-inducing. Kipp recently joined us for an interview, took us inside the film, discussed its details and the game’s lore, and so much more. I urge you to check out our interview. He’s awesome!

The Verdict

This isn’t just a cash-grab; it’s a high-effort adaptation that respects the source material while elevating the horror genre. With incredible special effects and a powerhouse cast, it’s the kind of movie that will make you rethink working late ever again. Dropping on Friday the 13th, this is a must-watch for horror fans. It’s grisly, intelligent, and genuinely terrifying.

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