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Thanks to NIL, local car dealers are out of the shadows and landing star college athletes

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Thanks to NIL, local car dealers are out of the shadows and landing star college athletes

On Jan. 19, two days after he became the most coveted football player in the NCAA’s transfer portal, and mere hours after he welcomed Ohio State coaches for a recruiting visit, Caleb Downs announced his change-of-address plans. The freshman safety who’d earned second-team All-America honors at Alabama committed to the Buckeyes. Not long after, Downs and his father began relocating to Columbus.

Getting there was simple enough. Getting around was another matter.

Some wheels needed to be put in motion.

“I get a call from someone on the coaching staff and they said, ‘Hey, I’m here with Caleb and his dad now. Are you looking to add somebody else to your team?’” says Rick Ricart, the CEO and owner of Ricart Automotive Group in Columbus. “Would you be willing to do a car deal for him?’”

For decades, these were shifty conversations. Local car dealerships had long been conduits for the whispered inducements coaches or boosters promised talented players. When discovered, scandal erupted. Repercussions were often stark. Then came the seismic summer of 2021, when changes to Name, Image and Likeness (NIL) rules allowed college athletes to earn money without fear of NCAA sanctions.

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Car dealers nationwide quickly exchanged leases and keys for players boasting about their new ride on social media or even starring in commercials. The scheming, overzealous outsider morphed into the connective tissue for landing a star. A practice parked in the shadows was almost literally driven into the light. “All of a sudden, it was like, ‘What are the rules here?’” Ricart says now. “There are no rules anymore.”

Even before Ohio State coaches reached out to Ricart last winter, fans flocked to his direct messages, begging him to help woo Downs. The player ultimately received a Land Rover from a different dealership, orchestrated via The Foundation, Ohio State’s NIL collective, with Downs agreeing to be an ambassador for multiple charity partners. Ricart at least tangentially fulfilled everyone’s wishes, though: He’s on the collective’s 24-person board.

Besides, business was still good. After Ohio State landed prized five-star receiver Jeremiah Smith in late December, Ricart zeroed in on a prospect who could be the program’s next great wideout. Two days before Downs was pictured in front of his new Land Rover, Ricart and Smith stood in front of the Ohio State football complex. Behind them was Smith’s new ride: a black 2024 Dodge Durango 392 SUV.


In 1895, William E. Metzger attended the world’s first automobile show in London. He was a bicycle enthusiast with a shop in Detroit that dealt with suppliers in England, but the revelation of motor vehicles left Metzger convinced about the shape of the future. He returned to the United States and within two years opened the first retail car dealership in the country. Metzger, who by all accounts didn’t attend college, had a great idea.

He also didn’t have the foggiest idea.

Less than 40 years later, the movie “College Coach” hit the big screen. The central character, James Gore, is beset by expectations and obsessed with winning. At one point, an offensive lineman visits Gore’s office and discusses the possibility of quitting and joining “Atlantic Eastern College.” The player – in what seems to be a tortured Eastern European accent – says he’s been offered, among other things, the use of a 1928 Chrysler with six cylinders.

“Well, I’ll top that offer right now,” Gore replies. “I’ll get you one with seven cylinders.”

This was 1933. It wasn’t a half-century into the existence of car dealerships. And a football coach already knew a guy.

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So – for as long as anyone living can remember – the car dealer has been an explicit or implicit part of the college athletics process. Until recently, it’s an element that existed outside of the guardrails, at least relative to the NCAA guidebook. But when we put history on auto-focus, it’s easy to argue that those programs that swerved around the rules weren’t renegades. They’re mostly the unlucky few to hit a pothole.

In early 1976, Michigan State football received three years probation and bowl ban after an NCAA investigation resulted in 70 charges, including one player purchasing a car under a special payment deal arranged by boosters and another player’s car loan promissory note being signed by “an MSU representative” – which a booster was, by the NCAA’s definition.

In 1989, an Oklahoma State football scandal included a recruit being offered a Nissan 300ZX upon enrollment; a player receiving a car “provided at no cost by representatives of the university’s athletics interests;” a coach arranging for a prospect to be employed at a booster’s car dealership before graduation; and a booster guaranteeing a $7,000-plus loan for a player to “in order for the young man to purchase an automobile from the representative’s car dealership.”

Eric Dickerson’s gold Trans Am, which became an emblem of the excess that earned SMU football the so-called “death penalty” from the NCAA in 1987, was arranged with a dealership by a Texas A&M booster – a livestock feed store owner trying to woo Dickerson to College Station, according to the autobiography “Watch My Smoke: The Eric Dickerson Story.”

“I had my pick of a Corvette and three Trans Ams: black, silver, and gold,” Dickerson wrote. “I liked the gold one.”

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In 2006, Oklahoma dismissed football players Rhett Bomar and J.D. Quinn after it was revealed they accepted payment for more work than they completed as employees at Big Red Sports and Imports, a local dealership. Jack Maxton Chevrolet and Auto Direct in Columbus, Ohio, was at the center of an investigation into Ohio State players and families purchasing cars at below-market rates, sparked in part by then-quarterback Terrelle Pryor driving a car from the dealership during three traffic stops in three years. (The Ohio Bureau of Motor Vehicles cleared the dealership of any illicit deals in 2011.)

Lest anyone assume the shenanigans are all football-related, the NCAA banned Kansas from its men’s basketball tournament in 1961 and 1962 because it discovered boosters had financed a car for a Jayhawks player. The star driving the 1956 Oldsmobile convertible in question? Wilt Chamberlain.

Unsurprisingly, the archetype became pop culture fodder decades on from Depression-era cinema.

A booster for fictional Western University gifts basketball prospect Neon Boudeaux – played by Shaquille O’Neal – a car in the 1994 film “Blue Chips.” The most ubiquitous and sympathetic specimen may be Buddy Garrity, the former star quarterback-turned-car dealership owner and rabid president of the Dillon High booster club in the “Friday Night Lights” television series. Over the arc of 73 episode appearances, actor Brad Leland plays Garrity less as a one-dimensional schemer and more like a local who’s a little too devoted, often to his (and others’) detriment.

“This was a guy that really cared about the community and really cared about his family and just has weaknesses just like all of us do,” Leland told D Magazine in a 2011 interview.

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What viewers thought of Buddy Garrity varied. But there was one constant: So many people had their own Buddy Garrity experience. “One thing that we’ve learned about our show is that Canadians will come up to me and say, ‘Oh, I knew a Buddy Garrity in Canada,’ except it was hockey,’” Leland said. “And in the Midwest it was basketball, and in England it was soccer, and we’ve had people from Australia who watch our show and talk about rugby.”

Now those relationships, and the people who make them, have shifted into the very public domain. The freedoms of NIL have unshackled theoretical restraints from the men and women who roam car lots but also often double as highly invested college football fans. The math is simple: a car lease for 12 months in exchange for marketing to the hundreds of thousands — and sometimes millions — of followers athletes have on their various social media platforms. About all the player is responsible for is the car insurance.

Three weeks after NIL first took flight in July 2021, Parker Jones, the general manager at the Jones Auto Centers in the Phoenix area, received a text from his wife. It was a photo of former LSU quarterback Myles Brennan standing in front of a white Ford F-250 truck in the first known NIL car deal of its kind.


LSU quarterback Myles Brennan inked the first known NIL deal of its kind with a dealership in 2021, as the floodgates opened for college athletes. (Chris Graythen / Getty Images)

An Arizona State alum, Jones floored it in his attempt to replicate the deal on a local level. He found an email in the Instagram bio of then-Sun Devils quarterback Jayden Daniels and fired off an inquiry. Less than a month after Brennan’s landmark deal was announced, Jones and Daniels stood in the parking lot outside of Sun Devil Stadium, next to a black 2020 Ford Mustang GT Premium. That partnership didn’t last long – Daniels transferred to LSU in March 2022, eventually becoming a Heisman Trophy winner and No. 2 pick in the NFL Draft – but Jones has continued to strike NIL deals with Sun Devil football players.

Most importantly, he estimates his dealerships have sold at least 20 cars tied to this venture. He knows this because his staff takes notes when prospective buyers mention the Arizona State connection they’ve seen on social media or on online message boards. “It’s now generating a (return on investment),” Jones says. “Is it the absolute No. 1 most successful ROI of any advertising campaign that we’ve ever had? No. But it’s in the black and it’s not a losing-money venture for us.”

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The ripple effect has been more like a rogue wave everyone is comfortably riding.

Martin McKinley, a Clemson alum and general manager at Fred Caldwell Chevrolet in Clover, S.C., saw Ohio State players posing in front of cars on the lot. Soon after, he struck a deal with former Clemson defensive end Bryan Bresee. After Bresee graduated in the spring of 2023, McKinley had an opening – he says he has more modest aims for one partnership per year as an “image thing” – and partnered with starting quarterback Cade Klubnik.

“I just went with the most recognizable person on Clemson campus because it’s always going to be quarterback,” McKinley says. “My demographic historically is not 18-to-22. We’re selling $90,000 cars. But the branding works. These guys all have 100,000 followers on social media. I’m also careful not to alienate fan bases. I didn’t really do it to sell cars. Now I know we’ve sold some because of it.”

Ricart and his team study the social media histories of potential collaborators to gauge whether their reach is worth a key to a car. Players deeper down the Ohio State depth chart have reached out directly to Ricart to introduce themselves in hopes of landing a deal.

If the player’s social media presence is lacking in audience and transparency in their own lives, Ricart advises players to utilize their platform to be more marketable. He’ll also check in with sources in the Ohio State football complex to gauge if a player may be a starter in a year or two. “You’ve got to be able to quantify it and make sure it’s the players that people know,” Ricart says.

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It is, naturally, no coincidence that the players who earn deals tool around in something a little more noticeable than a sensible family sedan.

When assigning Klubnik a vehicle, McKinley says he handed over the keys to “about the nicest truck we had in stock.”

It’s a black Chevrolet Silverado ZR2. Price tag starts at about $71,000.


Angel Reese’s birthday present to herself was a stunner: A black Mercedes-Benz with a red bow on the hood.

@angelreese10

BIG BODY BENZ BARBIE! 👀💖Why not get a new car when it’s your 21st birthday week??? 🥳Thank you @mercedesbenzofbatonrouge for helping me purchase my NEW CAR!! This is a gift to myself for everything that I’ve accomplished in 1 YEAR but I wouldn’t be the Bayou Barbie without @bayoutraditions & @matchpoint_connection ! Appreciate you guys so much!! BIG EQS580😘 #BAYOUBARBIETURNS21 #GODDID

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♬ Originalton – tonic

Along with four pictures in a May 2023 post on X, she thanked both the Baton Rouge dealership and LSU’s NIL collective, Bayou Traditions. That Reese would get into a luxury ride while still in college was no surprise; she was an All-American and national champion with millions of social media followers (not to mention a year away from attending the Met Gala).

Nor was it shocking that, the previous spring, Oklahoma softball star Jocelyn Alo – the NCAA’s all-time leader in career home runs – posed inside a car she’d be driving as part of a deal with Fowler Toyota in Norman. Of course, the stars among stars of women’s sports would be first in line in the NIL era, too.

But a Boise State volleyball player and golfer?

After initially balking at the concept of NIL deals entirely – more on that in a bit – Jim Sterk tiptoed into the waters by agreeing to partner with Riley Smith, then a tight end with the Broncos football team. The general manager at Lithia Ford in Boise simultaneously decided he should add a female athlete to the mix, too. He asked the school to suggest candidates. His first interview was with Paige Bartsch, a volleyball star. “I just looked at our ad agency and I was like, ‘I don’t know about you, but I don’t need to talk to anybody else,’” Sterk says.

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Brooke Patterson, meanwhile, took different inroads: Sterk knew the Patterson family, and Brooke asked to visit with him to discuss NIL opportunities before she left to play golf at Cincinnati. What Sterk thought would be an advice session turned into a direct business pitch he couldn’t turn down. “I said, ‘Your deal has to sell cars instantly for me,’” Sterk recalls. “And she says, ‘Well, this is who follows me.’ She showed me her phone and it’s all 35- to 65-year-old males that drive Ford F-150s. She’s like, ‘We don’t want to reach out to these people?’”

Bartsch took home Mountain West player of the year honors in 2023, and the sport’s visibility is spiking. Both are undeniable pluses. Patterson won’t take a swing for the Broncos until next season after a transfer brought her back to Boise last December, but it’s an unmistakable sign of these times that non-household names in non-revenue sports benefit, too, and that dealerships see them as worthy partners.

“Social media-wise, females are way better at presenting the product than males are,” said Sterk, who can attribute at least five car sales directly to the partnership with Patterson.

Sterk’s dealership partnered with Boise State athletics for about a decade before the new NIL rules took effect, but the only cars that left his lot bound for campus were standard courtesy automobiles for coaches. When the landscape shifted, Sterk did not initially want to embark down that road. “I was pretty negative about (NIL),” he said. Then a receptionist who was also a member of the school’s spirit squad suggested he meet with Riley Smith. Sterk agreed in part because he had confused Smith, a Florida native, with another Boise State player who was local.

The conversation nevertheless went so well that it spawned a deal for Smith. That sparked the idea to complement it with one for Bartsch. Eventually, the dealer who wanted nothing to do with giving cars to players had a half-dozen of them on the Lithia Ford roster. He’s already contemplating who will replace them after they graduate.

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“It’s been super positive in the community for the dealership and with PR,” Sterk says. “It does generate business and it does generate awareness. And so now a guy that was completely against it has six athletes … It’s wild.”

(Top image: Daniel Goldfarb / The Athletic; Photos: Greg Nelson / Sports Illustrated via Getty Images; Martyn Lucy / Getty Images; iStock)

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Mets shouldn't be buyers. They should be aggressive buyers at the deadline

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Mets shouldn't be buyers. They should be aggressive buyers at the deadline

NEW YORK — On Wednesday, in discussing how his bullpen plans shift moment to moment over a nine-inning game, Carlos Mendoza chuckled at the idea of forming a pregame plan and sticking to it.

“I don’t know that there’s ever a time you come up with a game plan and stick to it,” the Mets manager said. “Every time you make an adjustment because the game unfolds. … You have an idea, but then you have to make adjustments.”

Perhaps Mendoza’s boss, David Stearns, should take that advice when it comes to this season.

The Mets entered 2024 with a clear, consistent plan from ownership down to the clubhouse. While they did not possess the high expectations of previous spring trainings, they thought they could be legitimate contenders for the postseason while preserving a sustained window of contention in the future. And here they are, days ahead of the trade deadline, as legitimate contenders for the postseason who have preserved a sustained window of contention in the future.

But after another memorable win Thursday night, a walk-off 3-2 victory over Atlanta that felt like the inverse of so many nightmarish nights at Turner Field, maybe it’s time for Stearns and the New York front office to get a little greedy about 2024. Yes, the Mets are going to be buyers at the trade deadline. But let’s make a case for the Mets to do more than add a reliever in the next week, a case for the Mets to be aggressive buyers like they last were en route to an unexpected pennant in 2015.

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The Mets are good enough

Let’s do some blind resumes for teams on the morning of July 26 over the years.

Blind resumes

Team

  

W

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L

  

Pct.

  

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RD

  

NL Rank

  

GB of Playoffs

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A

56

46

0.549

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85

5

B

55

Advertisement

47

0.539

9

T5

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C

55

47

0.539

49

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T3

D

54

48

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0.529

23

5

E

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50

46

0.521

46

7

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0.5

F

48

51

0.485

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36

10

6

OK, blindfolds off! What do those pretty similar teams all have in common? They all won the pennant.

NL pennant-winners (plus the Mets)

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Team

  

W

  

L

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Pct.

  

RD

  

Advertisement

NL Rank

  

GB of Playoffs

  

56

Advertisement

46

0.549

85

5

Advertisement

55

47

0.539

9

T5

Advertisement

55

47

0.539

49

Advertisement

T3

54

48

0.529

Advertisement

23

5

50

46

Advertisement

0.521

46

7

0.5

48

Advertisement

51

0.485

36

10

6

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They were also pretty aggressive at the trade deadline. I classified the 2018 Dodgers (Manny Machado) and 2022 Phillies (David Robertson, Brandon Marsh and Noah Syndergaard) as All-in Buyers — teams that surrendered significant prospect capital for the present. The 2019 Nationals added three relievers, including the guy who would record the final out of the World Series. In 2021, Atlanta brought in four outfielders, including the NLCS and World Series MVPs. In 2023, Arizona dealt for a closer to better position itself for the postseason.

(For what it’s worth, the 2015 Mets, another All-in Buyer, were 50-48 with a negative-seven run differential on July 26.)

No, the Mets lack the kind of rotation and bullpen you generally rely on to carry you in October. However, New York possesses an offense that appears built for the postseason. As evidenced by its bashing of Gerrit Cole twice in the last month, the Mets’ lineup can go deep with the best of them. Only Baltimore has hit more homers since the Mets’ hot streak started May 30, and they’re tied for fourth in the majors in homers on the season — ahead of everyone but the Dodgers in the National League. On Thursday, New York was in the game against a dominant Chris Sale because Francisco Lindor turned one Sale mistake into two Mets runs.

Homers carry offenses come October. The similarly productive but differently constituted offense in 2022 tied for 15th in the league in home runs, then watched Atlanta and San Diego outhomer it in the biggest games of the season. This Mets offense can swing a short series with its power.

The National League is open

Here’s an important caveat: If I covered the Pirates or the Reds or the Padres or the Diamondbacks, I’d probably be making the exact same case. Because the National League is as open as it’s been in years.

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Los Angeles and Atlanta have been the two best teams in the senior circuit for the last several seasons. Both are enduring more turbulent regular seasons than they’re accustomed to. The Dodgers continue to have health questions about their rotation, a dynamic that doomed them last October. Atlanta’s best hitter and best pitcher are out for the season. Its lineup looks like a shell of what the Mets are used to confronting.

While the Phillies have taken the mantle of the NL’s team to beat, they’re a team the Mets are pretty good at beating. They memorably went 14-5 against Philadelphia in 2022, and even during a down 2023 went 6-7 against it. This year, the Mets are 2-4 against the Phillies. And remarkably, since the start of the 2022 season, New York is 10-3 when facing either Aaron Nola or Zack Wheeler.

The timing actually clicks

It’s really tempting for teams to try manipulating their window of contention — to be cautious this year to put more eggs in a basket down the line. In doing so, however, they often miss the year to win.

The 2015 Mets could have been more cautious: Syndergaard and Steven Matz were rookies, Wheeler was hurt, the NL had several very good teams — surely the Mets’ best chance to advance in October would be down the road? As it turns out, that young rotation was never as healthy or as dominant as it was right then and there, and the Mets’ aggressiveness paid off in a pennant.

(Contrast that with the 2013-2015 Pirates, who never made the big move to push a very good team over the top. They still haven’t won a postseason series since 1979.)

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For the Mets, it’s also fair to ask: What year, specifically, are they waiting for? Injuries to some key prospects this year mean New York won’t head into spring training 2025 planning to give an everyday spot to a talented rookie. The full incorporation of guys like Jett Williams, Drew Gilbert, Luisangel Acuña and Ryan Clifford won’t happen until 2026 — by which point Lindor will be 32 and Brandon Nimmo 33, on the outskirts of their primes.

The goal is to open a sustained window of contention and pounce on legitimate opportunities to win divisions, pennants and championships. The Mets are there. The two players they have signed long-term are having career-best years. Their cornerstone first baseman might not be here next year.

The window of contention is already open.

What does this mean?

Let’s be honest: This is where most columns like this end. There’s all that reasoning for going for it, now it’s Stearns’ job to turn that into something.

But I’d be remiss if I didn’t mention that the current shape of the deadline market makes it difficult to go for it. Teams like the Pirates and Reds and Padres and Diamondbacks are all still in it in the National League, and the number of sellers is tinier than usual. The best starter likely to be traded may not be able to start much more this season. The best reliever likely to be traded has a walk rate you wouldn’t comfortably hit on in blackjack.

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It’s harder to provide the kind of blueprint for the deadline that I do for the offseason because acquisition costs in trades are so much more difficult to project than open-market salaries. So I’ll settle for suggestions that would fit more of an all-in approach.

1. Engage the White Sox on Garrett Crochet with the understanding you’d be acquiring him to pitch out of the bullpen in 2024. The Athletic reported Thursday that Crochet would prefer to stay on a starter’s schedule (albeit with limited innings) down the stretch of this season unless an acquiring team signs him to a contract extension.

As I outlined Thursday morning, the Mets could use a long-term ace. Here’s a 25-year-old left-handed All-Star who leads the league in strikeouts and is interested in a long-term extension. Those all feel like good things. (Like Wheeler, Crochet’s likely arbitration salaries for the next two seasons will be suppressed by his lack of availability up to this point in his career. Thus, a long-term extension would cost less against the luxury tax than it might otherwise.)

Trade for Crochet, extend him and make him a multi-inning reliever with scheduled appearances the rest of the way. Imagine him coming in behind your right-handed starters in the postseason and serving as a one-man bridge to Edwin Díaz. Put him back in the rotation in 2025 and beyond. That might be worth the significant package of prospects it would require, as it would mean the Mets wouldn’t have to dive into the deep end of the starting pitching market this winter for a free agent already in his 30s.

2. If Crochet proves too much, combine a rotation upgrade — chiefly, a pitcher who misses more bats than the current starters — with two additions in the pen and one to the bench.

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In the rotation, Detroit’s Jack Flaherty and Toronto’s Yusei Kikuchi come to mind. Flaherty will cost a good amount, but he too could become a viable option to re-sign.

For the bullpen, one high-leverage lefty should be the priority. Scroll past Tanner Scott to his teammate Andrew Nardi or to The Athletic’s years-long target Andrew Chafin of the Tigers. Another multi-inning arm could help keep the group fresh, as well. Cincinnati’s Buck Farmer or Detroit’s Alex Faedo could work there.

The final piece would be a versatile bench contributor who could protect the Mets against regression or injury at a few different positions. Detroit’s Andy Ibañez, Tampa Bay’s Amed Rosario, Toronto’s Isiah Kiner-Falefa and Oakland’s Abraham Toro could fit that role.

(Photo of José Buttó: Adam Hunger / Getty Images)

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A history of spying in football: Drones, interns at training and kit men in ceilings

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A history of spying in football: Drones, interns at training and kit men in ceilings

Are not even the Olympic Games sacrosanct?

Yeah, you’re right. Probably not, given their long history of judging corruption, state boycotts and widespread doping.

But the news which broke on Tuesday, three days before the opening ceremony and hours before the first action in the 2024 Games’ football tournament, meant that the cherished Olympic values of fair play stood in tatters even before organisers emblazoned that message across the Parisien sky and the River Seine.

That it was Canada who performed such an egregious breach of the rules — by all stereotypes a country known for its people being polite, respectful, laidback and just terribly nice — only adds to the ironic drama.

There are five rings in the Olympic logo — take just two of them intertwined, and they resemble a pair of binoculars.

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So this is what happened…

On Tuesday, at a training session ahead of their opening match of the group stage in Saint-Etienne on Thursday, staff members from the New Zealand women’s football team noticed a drone hovering above them.


Bev Priestman, the Canada coach, watching her team in action earlier this year (Jason Mowry/Getty Images)

They called the on-site police, who detained the device’s operator, who was later revealed to be a staff member from the Canadian team, the reigning Olympic women’s champions, and their opponents in that opener today.

In an initial statement, the Canadian Olympic Committee (COC) apologised — but more was to come.

The following day, it became clear that there had been two drone incidents, with the other taking place five days earlier, on July 19. Now facing severe sanctions, the COC needed to act.

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Joseph Lombardi, an “unaccredited analyst”, and Jasmine Mander, a member of the coaching staff who oversees Lombardi, have been removed from the team and sent home and Canada’s English head coach Beverly Priestman has voluntarily stepped down from being on the touchline for the New Zealand game.

“On behalf of our entire team, I first and foremost want to apologize to the players and staff at New Zealand Football and to the players on Team Canada,” Priestman said. “This does not represent the values that our team stand for.”

That final sentence is a little difficult to justify, given that spying on another team’s training is hardly an accidental action — nobody finds themselves flying a $2,000 piece of tech over their next opponents — twice — by mistake. Rather, it comes as a product of culture and command.

“I am ultimately responsible for conduct in our program,” Priestman added. “Accordingly, to emphasize our team’s commitment to integrity, I have decided to voluntarily withdraw from coaching the match on Thursday. In the spirit of accountability, I do this with the interests of both teams in mind and to ensure everyone feels that the sportsmanship of this game is upheld.”

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This may be new to the Olympics — but spying in football is old business.

Teams sending scouts to watch the next side they are going to play at training probably predates the invention of the offside rule. In fairness, though, we do not know if ancient Olympian Theagenes of Thasos sent emissaries to watch Arrichion of Phigalia working on his moves.


Didier Deschamps, the France head coach, spotted a drone over training at the 2014 World Cup (Martin Rose/Getty Images)

In international football, France men’s manager Didier Deschamps noticed a drone above his players as they trained at the 2014 World Cup in Brazil — it was never discovered which, if any, of their group-stage rivals Ecuador, Honduras and Switzerland it belonged to.

Go back two more decades and ahead of a vital away World Cup qualifier against Norway in 1993, England manager Graham Taylor was so convinced his team were being watched that he moved their training base to a military facility. The issue? That new location was near the house of the chief sportswriter of one of Norway’s leading newspapers, who subsequently published their tactics the next morning. England lost, 2-0, in Oslo, ended up missing out on the 1994 World Cup, and Taylor got sacked.

Similarly, in a case of paranoia outweighing perspective, the Chilean football federation once sent up their own device to destroy a drone hovering over their session before a match against Argentina. It was perhaps football’s first case of aerial warfare since Roy Keane’s infamous tackle on Alfie Haaland. In this case, it turned out the questionable drone was a surveying tool being used by a Chilean telecommunications company.

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But there is one example of spying which did emanate from South America — when, in early 2019, Leeds United’s Argentine head coach Marcelo Bielsa admitted sending an intern to watch the following weekend’s opponents Derby County work on their formation, set pieces and so on. It was not the first time.

“We watched training sessions of all the opponents before we played them,” Bielsa, now Uruguay’s head coach said. In Argentina, this practice was common apparently, and one he had continued after coming to work in Europe.

Derby and Frank Lampard, their manager at the time, were furious. When Bielsa rang the former Chelsea and England midfielder to explain himself, there was no apology — but instead, in broken English, he attempted to remove any ambiguity around the circumstances.

Leeds won the ensuing match, 2-0 — and the following week, Bielsa held an unprecedented press conference for local journalists, 66 minutes long, in which he used a PowerPoint presentation to demonstrate the full extent of the analysis he carried out on opposition clubs.

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For Bielsa, who held open training sessions throughout his time at Athletic Bilbao in Spain, watching teams going through their tactical preparations like this was not spying, but simply gathering information.


Leeds’ Bielsa, centre, admitted spying on Lampard, right, and Derby (Alex Dodd – CameraSport via Getty Images)

It was later pointed out by Leeds fans that, as a player, Lampard has been part of a Chelsea side which profited from similar, um, info-gathering missions.

In an interview with UK newspaper the Telegraph, former Chelsea manager Andre Villas-Boas admitted that, in his time as an assistant at the London club under Jose Mourinho, he would “travel to training grounds, often incognito, and look at our opponents’ mental and physical state before drawing my conclusions”. Chelsea won the Premier League title twice with Mourinho and Villas-Boas in situ.

Given the amount of information that rival clubs can draw on, some coaches are simply not too bothered by allegations of spying. In 2018, German Bundesliga side Werder Bremen used a drone to spy on Hoffenheim — but Hoffenheim’s coach Julian Nagelsmann, now manager of Germany’s national team, brushed off its impact.

“I’m not really angry at the analyst doing his job,” Nagelsmann said, before adding it was “commendable” that Bremen were going to such lengths to try to win.

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Similarly, in the aftermath of the Leeds incident, former striker Gary Taylor-Fletcher recalled an incident from his Lincoln City side’s 2003-04 League Two play-off semi-final second leg away to Huddersfield Town.

While the Lincoln players were receiving their half-time team talk, Taylor-Fletcher tweeted, a polystyrene ceiling tile broke and then fell down — revealing the sizable heft of longtime Huddersfield kit man Andy Brook listening from the cavity above. Lincoln went on to lose the tie, while their opponents lost their dignity — but did end up getting promoted. And Taylor-Fletcher can’t have been too annoyed because, a year later, he left Lincoln for… Huddersfield.

Football is not alone in this sort of espionage — and other sports can be much more high-tech.

The McLaren Formula 1 team were given the largest fine in sporting history — $100million — and thrown out of the sport’s 2007 Constructors’ Championship after senior engineer Mike Coughlan received technical design documents which had been leaked from rivals Ferrari.

There have also been several high-profile incidents in American football.

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Also in 2007, the New England Patriots, the most successful NFL team of recent years with six Super Bowl wins since the turn of the century, were punished for recording the defensive signals given to players during a game by coaches of the New York Jets. New England’s legendary head coach Bill Belichick was fined $500,000 — the maximum allowed by the league, and the most in NFL history — while the team were denied their first-round pick in the following year’s player draft.


Belichick in 2007, when his team were caught recording the New York Jets’ defensive signals (AP Photo/Mel Evans, File)

Does cheating prosper? Well, New England won all 16 games in the 2007 regular season — but were surprisingly beaten in the Super Bowl by the New York Giants.

And it’s not just the professionals in the gridiron game. Last October, the University of Michigan’s head coach Jim Harbaugh was suspended over a similar sign-stealing scandal which quickly escalated to involve allegations also levelled at several other college teams. Harbaugh was banned for several games, but Michigan went on to win the U.S. college national championship on his return. Harbaugh has since moved on to become head coach of the NFL’s Los Angeles Chargers.

So this is the bottom line: teams cheat.

In a multimillion (or even billion) dollar/pound/euro industry, marginal gains like those detailed here are worth the risk of detection. For every Canada, Leeds and Michigan caught, there are clubs and sides whose operatives get away with it.

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Widespread but not necessarily endemic, it is both serious and not serious, funny and infuriating, the natural by-product of a game being taken as lifeblood.

Back in the ancient Olympics, contemporary accounts reveal athletes being bribed to say they were from certain city-states rather than others — facing a potential punishment of public flogging if they were caught.

Things have not really changed — and the punishment, at least to the guilty party’s public reputation, is not so different either.

Teams are willing to run that risk.

(Top photos: Getty Images; design: Eamonn Dalton)

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Esteban Ocon joins Haas F1 for 2025 season

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Esteban Ocon joins Haas F1 for 2025 season

Esteban Ocon will race for Haas in Formula One from 2025 after signing a multi-year deal with the American team.

Haas announced on Thursday ahead of this weekend’s Belgian Grand Prix that Ocon, 27, would complete its line-up for next year alongside British rookie Oliver Bearman, who will graduate from Formula Two.

The Frenchman will become the first grand prix winner to race for Haas, and the move sees him reunite with Ayao Komatsu, Haas’s team principal, who served as his engineer for his maiden F1 test with Lotus back in 2014.

Ocon said in a statement that he and Haas had enjoyed “honest and fruitful discussions these last few months” about the future, and that he would be “joining a very ambitious racing team, whose spirit, work ethic, and undeniable upward trajectory has really impressed me.”

The move means Haas will run an all-new F1 line-up for 2025 as Ocon and Bearman replace Nico Hulkenberg and Kevin Magnussen, both of whom were already confirmed to be leaving the team.

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“The experience he brings, not just from his own talent base but also from working for a manufacturer team, will be advantageous to us in our growth as an organization,” Komatsu said of Ocon.

“It was vital we had a driver with experience in beside Oliver Bearman next year, but Esteban’s only 27 — he’s still young with a lot to prove as well. I think we have a hungry, dynamic driver pairing.”

What led Ocon to Haas?

Since Ocon announced in June that he would be leaving Alpine upon the expiration of his contract at the end of the season, Haas has always looked like his most likely destination.

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Ocon was always going to be part of what is proving to be a very fluid F1 driver market for 2025, offering race-winning experience to any interested teams after his shock victory for Alpine at the 2021 Hungarian Grand Prix.

There were talks with a number of teams over a potential drive for next year, with Williams previously holding an interest in him as an alternative to its top target — Carlos Sainz.


Ocon is currently racing with Alpine (Bryn Lennon – Formula 1/Formula 1 via Getty Images)

But it became clear in recent weeks that a deal with Haas was close to being finalized, particularly after the team confirmed Magnussen’s departure in Hungary.

Ocon said last week it was “very clear what our intentions are for the future,” with the hope of getting a deal announced before the summer break, which starts next week.

He will join a Haas team currently enjoying an upswing in performance under Komatsu. It lies seventh in the constructors standings, and has already scored more than double its points tally from the entirety of last year.

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A fresh start for Ocon

The move will serve as a new beginning to Ocon, whose final season with Alpine has proven to be a frustrating one.

Between the team’s lack of performance and tension with teammate Pierre Gasly that flared after their collision on the opening lap in Monaco, there was always the feeling a chapter was ending, even prior to news of Ocon’s departure.

This move will end Ocon’s long-standing relationship with the Enstone-based team, known previously as Renault and Lotus, which began more than 10 years ago. He joined their junior academy at 14, but their financial issues led Mercedes to take him under its wing.

Mercedes helped Ocon get onto the F1 grid in 2016 and quickly win praise for his performances and consistency while driving for Force India, leading to him even being a consideration for a Mercedes F1 seat in 2020 as teammate to Lewis Hamilton.

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But he was never seriously on Mercedes’ radar this time around as they look to replace Hamilton, with the vacant seat likely to go to its 17-year-old protege, Andrea Kimi Antonelli, who is racing in F2.

With Haas, Ocon will get long-term stability and, for the first time in his career, have the chance to help build a team up by serving as the experienced head alongside a much younger teammate in Bearman.

(Andrea Diodato/NurPhoto via Getty Images)

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