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Rick Wolff, Sports Radio Host and Much More, Is Dead at 71

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Rick Wolff, Sports Radio Host and Much More, Is Dead at 71

Rick Wolff’s résumé is about as long as a Major League roster, his disparate professions linked by an adoration of sports and a fascination with sports psychology.

He was a professional baseball player, a college baseball coach, an author of books about sports psychology and an editor and publisher of books by athletes like Tiger Woods (as well as business figures).

In the early 1990s, he became the psychological coach for the Cleveland baseball team now known as the Guardians, helping them rise from the American League basement to perennial pennant contenders. And for 25 years he was the host of “The Sports Edge,” a show on the New York sports station WFAN dedicated to helping families navigate the increasingly competitive world of youth sports.

His last episode, which dealt with whether children were becoming less interested in youth sports, aired two weeks before he died on April 10 at his home in Armonk, N.Y., in Westchester County. He was 71. His son, John, said the cause was brain cancer.

Mr. Wolff began his quarter-century on WFAN after finishing his stint as Cleveland’s roving psychological coach. Becoming a broadcaster was hereditary: His father, Bob Wolff, was a radio and television sportscaster for nearly eight decades, longer than anyone else, according to Guinness World Records.

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Over hundreds of Sunday-morning episodes, Rick Wolff tackled weighty youth-sports topics like hazing, the impact of social media and the risk of concussions, as well as more lighthearted ones like Big League Chew bubble gum.

The bad behavior of overcompetitive parents and the mental health of young athletes were motifs. In an episode last year that served as a primer on sports psychology, Mr. Wolff said that sending children to compete without mentally preparing them was “like sending your kid to take a major test in school, but they really haven’t studied or prepared for that exam.”

His psychological insights were forged in the crucible of Major League Baseball.

He started with Cleveland in 1990, when the team was mired in one of the longest playoff droughts in Major League history — Cleveland had not made it to the postseason since 1954.

Cleveland was so notorious for losing that a fancifully woeful version of the team was at the heart of the 1989 movie comedy “Major League.”

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Mr. Wolff worked with many young players in the Cleveland system, which in the early 1990s included future stars like Albert Belle, Manny Ramirez and Jim Thome.

He often traveled with Cleveland and its minor league teams and had a dedicated home phone line on which players could call him at any time. Whether they were dealing with a batting slump, pregame jitters or anger issues, he was there to hear them out.

His counseling approach involved visualization techniques, muscle memory and pushing players to face their failures. He had some unorthodox views; for instance, he maintained that setting overly ambitious goals could be paralyzing instead of motivating and that pregame anxiety could often be embraced as a normal part of sports.

Even though sports psychology was rare in baseball, Mr. Wolff said on his show last year, Cleveland’s players “took the mental side of the game seriously” and within a few years were a “powerhouse in the American League.”

The idea caught on, he added, and “these days it’s the rare, rare sports team or professional or college organization that doesn’t have at least one sports psychologist on their staff.”

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As an editor at various publishing houses, Mr. Wolff acquired a slew of New York Times best sellers, including Robert Kiyosaki’s “Rich Dad Poor Dad” (1997) and the General Electric chief executive Jack Welch’s “Jack: Straight From the Gut” (2001). He also acquired a number of sports books, including Roger Angell’s “A Pitcher’s Story: Innings With David Cone” and Tiger Woods’s “How I Play Golf.”

As an author, he wrote, among other books, “Secrets of Sports Psychology Revealed: Proven Techniques to Elevate Your Performance” (2018) and “Harvard Boys: A Father and Son’s Adventure Playing Minor League Baseball” (2007), which he wrote with John Wolff.

Richard Hugh Wolff was born in Washington on July 14, 1951. His mother, Jane (Hoy) Wolff, was a Navy nurse who became a homemaker. His father was the broadcasting voice of the Washington Senators at the time.

In 1961, the Senators moved to Minnesota, where they became the Twins, and the Wolffs eventually moved to Edgemont, N.Y., in Westchester County, where Mr. Wolff grew up. He played baseball and football at Edgemont High School, graduating in 1969, and attended Harvard.

As an infielder playing for Harvard, he began looking for a mental edge but found little information about sports psychology. In time he adapted the visualization techniques advanced by the surgeon Maxwell Maltz in his book “Psycho-Cybernetics.”

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The Detroit Tigers picked Mr. Wolff late in the 1972 amateur draft, and he played in their minor league system in 1973 and 1974 while completing his Harvard bachelor’s degree in psychology.

After playing in the minors, Mr. Wolff became editor in chief at the Alexander Hamilton Institute, a now defunct organization that published educational materials on business and management. He continued to hold that job after he became head baseball coach for Mercy College in Dobbs Ferry, N.Y., in 1978. He coached there until 1985, leading the team to a 114-81-3 record.

In 1982, he married Patricia Varvaro, who survives him. In addition to her and his son, he is survived by two daughters, Alyssa Wolff and Samantha O’Connor; a brother, Dr. Robert Wolff; a sister, Margy Clark; and three grandchildren.

Mr. Wolff earned a master’s degree in psychology from Long Island University in 1985. His book “The Psychology of Winning Baseball: A Coach’s Handbook” (1986) caught the eye of Harvey Dorfman, a psychological coach for the Oakland A’s and one of the first in the major leagues. He called Mr. Wolff and told him that other teams were looking for psychologists. After speaking to several teams, Mr. Wolff chose Cleveland.

He bonded with Cleveland players by wearing a team uniform and practicing with them.

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At the time, his playing days were more recent than the young players he counseled might have thought — just the year before. He had played three games (and had four hits in seven at-bats) with the South Bend (Ind.) White Sox of the Midwest League in 1989, when he was 38, an experience he wrote about for Sports Illustrated.

His South Bend teammates had treated him gingerly, until he fielded a grounder and hit a dribbler to short in their first game together. He wrote that after the game one pitcher asked him, “Tell us, Rick, you must have known him, what kind of player was Babe Ruth?”

With that bit of ribbing, Mr. Wolff knew he had made it. “I had become the target of some old-fashioned needling — the ultimate acceptance in baseball.”

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Does lightning-rod umpire Angel Hernandez deserve his villainous reputation?

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Does lightning-rod umpire Angel Hernandez deserve his villainous reputation?

Standing at second base, Adam Rosales knew. So did the fans watching on TV and the ticket holders in the left-field bleachers. They knew what crew chief umpire Angel Hernandez should have known.

This was May 8, 2013, the game in which Hernandez became baseball’s most notorious umpire. He’d made many notable calls before this, and he’s certainly had plenty since. But this particular miss did more than any other to establish the current prevailing narrative: That he’s simply bad at his job.

Rosales, a light-hitting journeyman infielder for the A’s, did the improbable, crushing a game-tying solo homer with two outs in the ninth in Cleveland. The ball clearly ricocheted off a barrier above the yellow line. But it was ruled in play. The homer was obvious to anyone who watched a replay.

“All of my teammates were saying, ‘Homer, homer!’” Rosales recently recalled. “And then (manager) Bob Melvin’s reaction was pretty telling. The call was made. Obviously it was big.”

Back in 2013, there was no calling a crew in a downtown New York bunker for an official ruling. The umpires, led by Hernandez, huddled, and then exited the field to look for themselves.

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After a few minutes, Hernandez emerged. He pointed toward second base. Rosales, befuddled, stayed where he was. The A’s never scored the tying run.

That moment illustrates the two viewpoints out there about Angel Hernandez, the game’s most polarizing and controversial umpire.

If you ask Hernandez, or those close to him, they’ll point to the cheap and small replay screens that rendered reviews nearly worthless. Plus, there were other umpires in the review — why didn’t they correct it? In this scenario, it was just another chapter in this misunderstood man’s career.

Then there’s the other perspective: This was obviously a home run, critical to the game, and as crew chief, he should have seen it. Hernandez, even in 2013, had a history of controversy. He had earned no benefit of the doubt. MLB itself said in a court filing years later, during Hernandez’s racial discrimination lawsuit against the league, that this incident, and Hernandez’s inability to move past it, prevented him from getting World Series assignments.

In this scenario, Hernandez only reinforced the negative perception of him held by many around the sport.

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He has brought much of it on himself over his long career. Like the time he threw the hat of then-Dodgers first base coach Mariano Duncan into the stands following an argument in 2006. Or, in 2001, when he stared down ex-Chicago Bears football player Steve McMichael at a Cubs game after McMichael used the seventh-inning stretch pulpit to criticize Hernandez.

On their own, these avoidable incidents would be forgotten like the thousands of other ejections or calls that have come and gone. But together, they paint a portrait of an umpire who’s played a major role in establishing his own villainous reputation.

“I think he’s stuck in, like, a time warp, you know,” Mets broadcaster and former pitcher Ron Darling told The New York Times last year. “He’s stuck being authoritarian in a game that rarely demands it anymore.”

“Angel is bad,” said then-Rangers manager Ron Washington in 2011. “That’s all there is to it. … I’m gonna get fined for what I told Angel. And they might add to it because of what I said about Angel. But, hey, the truth is the truth.”

“I don’t understand why he’s doing these games,” former Yankees pitcher CC Sabathia said in 2018 after Hernandez had three calls overturned in one postseason game “…He’s always bad. He’s a bad umpire.”

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“He needs to find another job,” four-time All-Star Ian Kinsler said in August of 2017, “he really does.”

Those who know Hernandez, and have worked with him, tend to love him. They say he’s genuine, that he checks up on his friends and sends some of them daily religious verses. That he cares about calling the game right, and wishes the vitriolic criticism would dissipate. They point to data that indicates Hernandez is not as bad as his reputation suggests.

Or at the very least, they view him in a more nuanced light than the meme that he’s become.

“Managers and umpires are alike,” said soon-to-be Hall of Fame manager Jim Leyland. “You can get out of character a bit when you have a tough situation on the field. I think we all get out of character a little bit. But I’ve always gotten along fine with Angel.”

But those who only know his calls see an ump with a large and inconsistent strike zone. Someone who makes the game about him. Someone who simply gets calls wrong at far too high a clip.

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With Hernandez, the truth lies somewhere in between.

Major League Baseball declined an interview request for Hernandez, and declined to comment for this article.

“Anybody that says he’s the worst umpire in baseball doesn’t know what they’re talking about,” said Joe West, who has umpired more games than anyone ever, and has himself drawn plenty of criticism over the years.

“He does his job the right way. Does he make mistakes? Yes. But we all do. We’re not perfect. You’re judging him on every pitch. And the scrutiny on him is not fair.”

Of course, even West understands that he might not be the best person to make Hernandez’s case. “As soon as you write that Joe West says he’s a good umpire,” he said, “you’re going to get all kinds of heat.”

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Angel Hernandez is perhaps the best-known umpire in Major League Baseball — and the most criticized. (Brace Hemmelgarn / Minnesota Twins/Getty Images)

Hernandez’s family moved from Cuba to Florida when he was 14 months old in the early 1960s. His late father, Angel Hernandez Sr., ran a Little League in Hialeah. At 14 years old, the younger Hernandez played baseball in the Hialeah Koury League, and umpired others when his games finished. At his father’s urging, Hernandez went on to the Bill Kinnamon Umpiring School, where he was the youngest of 134 students. He finished first in the class.

When he was 20 years old, Hernandez was living out of a suitcase, making $900 a month as he traveled up and down the Florida State League. It was a grind. Each night, he’d ump another game alongside his partner, Joe Loughran.

The two drove in Loughran’s ’79 Datsun. They shared modest meals and rooms at Ramada Inns. They’d sit by the pool together.

“There was a real camaraderie there, which was a lucky thing because that’s not always the case,” Loughran said. “Maybe you have a partner who isn’t as friendly or compatible, but that was not an issue.”

Hernandez did this for more than a decade. He drove up to 30,000 miles each season. He worked winter jobs in construction and security and even had a stint as a disc jockey. He didn’t come from money and didn’t have many fallback options.

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“He was very genuine through and through,” said Loughran, who soon left the profession. “(He) knew how to conduct himself, which is half of what it takes.”

But even then, Hernandez umpired with a flair that invited blowback. Rex Hudler, now a Royals broadcaster, has told a story about Hernandez ejecting nearly half his team. Players had been chirping at Hernandez, and after he issued a warning to the dugout, they put athletic tape over their mouths to mock him. Hernandez tossed the whole group.

By the time Hernandez was calling Double-A games across the Deep South, he was accustomed to vitriol from fans, including for reasons that had nothing to do with baseball.

“I remember my name over the public address, and the shots fans would take. ‘Green card.’ ‘Banana Boat,” Hernandez said in a Miami Herald article. “Those were small hick towns. North Carolina. Alabama. These were not good places to be an umpire named Angel Hernandez.”

In 1991, he finally got an MLB opportunity. This was his dream, and as Loughran said, he achieved it on “blood and guts.” But once he got to the majors, it didn’t take long for controversy to follow.

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Take the July 1998 game when a red-faced Bobby Valentine, then the Mets manager, ran out of the dugout to scream at Hernandez.

Valentine claims he knew before the game even started on this July 1998 afternoon that Hernandez would have a big zone. He said he had been told that Hernandez had to catch a flight later that day — the final game before the All-Star break. Valentine’s message to his team that day was to swing, because Hernandez would look for any reason to call you out.

“He sure as heck doesn’t want to miss the plane,” Valentine recalled recently. “I’m kind of feeling for him in the dugout. You miss the flight, and have to spend a night in Atlanta. Probably miss a vacation.”

As luck would have it, the game went extras, the Mets battling the division-rival Braves in the 11th inning. Michael Tucker tagged up on a fly ball to left. The ball went to Mike Piazza at the plate, and Tucker was very clearly out.

That is, to everyone except Hernandez, who called him safe to end the game.

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Valentine acknowledges now that he likes Hernandez as a person. Most of their interactions have been friendly. On that day, Valentine let Hernandez hear it.

“He didn’t mind telling you, ‘take a f—ing hike. Get out of my face,’ that type of thing,” Valentine said. “Where other guys might stand there and take it until you’re out of breath. He didn’t mind adding color to the situation.”

It’s not a coincidence that Hernandez often finds himself at the center of it all. He seems to invite it.

He infamously had a back-and-forth with Bryce Harper last season after Hernandez said the MVP went around on what was clearly a check swing.

Harper was incensed. But Hernandez appeared to respond by telling him, “You’ll see” — a cocky retort when the video would later show that it was, in fact, Hernandez who was wrong.

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“It’s just bad. Just all around,” Harper later told the local media. “Angel in the middle of something again. Every year. It’s the same story. Same thing.”

In 2020, there was a similar check swing controversy. Hernandez ruled that Yankees first baseman Mike Ford went around. Then he called him out on strikes on a pitch inside.

Even in the messiest arguments with umpires, the tone and tenor rarely get personal. But Hernandez seems to engender a different type of fight.

“That’s f—ing bull—-,” then-Yankees third-base coach Phil Nevin yelled. “We all know you don’t want to be here anyway.”

Plenty of fans might understand why Nevin would feel that way. When Hernandez is behind the plate, it can seem that anything might be a strike.

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Early this season, Wyatt Langford watched three consecutive J.P. France pitches land well off the outside corner — deep into the lefty batter’s box. None of the pitches to the Rangers rookie resembled a strike.

“You have got to be kidding me,” said Dave Raymond, the incensed Texas broadcaster. “What in the world?”


When it comes to egregious calls, it feels as though Hernandez is the biggest culprit. But is he the game’s worst umpire? The answer to that, statistically, is no.

According to Dylan Yep, who founded and runs Umpire Auditor since 2014, he’s ranked as the 60th to 70th best umpire, out of 85-to-90, in any given season.

“It sort of becomes a self-fulfilling prophecy, and there’s also a lot of confirmation bias,” Yep said. “When he does make a mistake, everyone is immediately tweeting about it. Everybody is tagging me. If I’m not tweeting something about it, there are a dozen other baseball accounts that will.

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“Every single thing he does is scrutinized and then spread across the internet in a matter of 30 seconds.”

Even on April 12, the night he called Langford out on strikes, two other umpires had less accurate games behind the plate. Only Hernandez became a laughingstock on social media.

Yep finds Hernandez’s performances to be almost inexplicable. He’ll call a mostly normal game, Yep said, with the exception of one or two notably odd decisions — which inevitably draw attention his way.

“He consistently ends up in incredibly odd scenarios,” Yep said, “and he seems to make incorrect calls in bizarre scenarios.”

Many of his colleagues have come to his defense over the years. After Kinsler made those aforementioned comments in 2017, umpires across the game wore white wristbands as a show of solidarity against the league’s decision not to suspend him.

Longtime umpire Ted Barrett recently posted a heartfelt defense of Hernandez on Facebook.

“He is one of the kindest men I have ever known,” Barrett wrote. “His love for his friends is immense, his love for his family is even greater. … His mistakes are magnified and sent out to the world, but his kind deeds are done in private.”

A confluence of factors have put umpires in a greater spotlight. Replay reviews overturning calls. Strike zone graphics on every broadcast. Independent umpire scorecards on social media, which Hernandez’s defenders contend are not fully accurate.

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It’s all contributed, they argue, to Hernandez being the face of bad umpiring, even if it’s not deserved.

“He’s very passionate about the job, and very passionate about doing what’s right, frankly,” longtime umpire Dale Scott said. “That’s not true — the perception that he doesn’t care. That just doesn’t resonate with me.”

Still, Hernandez generally does not interact well in arguments. And his actions, including quick or haphazard ejections, don’t de-escalate those situations.

These interactions were likely a significant reason Hernandez lost the lawsuit that he filed against MLB in 2017. He alleged that he was passed over for a crew chief position and desirable postseason assignments because of his race.

The basis for the suit was a belief that MLB’s executive VP for baseball operations Joe Torre had a vendetta against Hernandez. The suit also pointed to a lack of diversity in crew chief positions, and attorneys cited damaging deposition testimony from MLB director of umpiring Randy Marsh, who spoke about recruiting minority umpires to the profession. “The problem is, yeah, they want the job,” Marsh said, “but they want to be in the big leagues tomorrow, and they don’t want to go through all of that.”

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MLB contended in its response that “Hernandez has been quick to eject managers, which inflames on-field tensions, rather than issue warnings that potentially could defuse those situations. Hernandez has also failed to communicate with other umpires on his crew, which has resulted in confusion on the field and unnecessary game delays.”

The league also said his internal evaluations consistently said he was “attempting to put himself in the spotlight.”

Essentially, MLB contended that Hernandez wasn’t equipped to handle a promotion — and because of that, and only that, he wasn’t promoted. A United States district judge agreed and granted a summary judgment in MLB’s favor.

Hernandez’s lawyer, Kevin Murphy, says the lawsuit still led to positive developments in the commissioner’s office. “That’s another thing that Angel can keep in his heart,” Murphy said. “The changes, not only with getting more opportunities for minority umpires. But he changed the commissioner’s office. Nobody’s going to give him credit for that.”

Despite its criticism of Hernandez, the league has almost no recourse to fire him, or any other umpire it feels is underperforming. The union is powerful. There are mechanisms in place, such as improvement courses, which can be required to help address deficiencies.

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Even Hernandez’s performance reviews, though, paint a conflicting portrait. From 2002 to 2010, according to court documents, Hernandez received “meets standard” or “exceeds standard” ratings in all components of his performance evaluations from the league. From 2011-16, Hernandez received only one “does not meet” rating.

His 2016 year-end evaluation, however, did hint at the oddities that can accompany Hernandez’s umpiring. “You seem to miss calls in bunches,” the league advised Hernandez.

But for better or worse, the league and its fans are stuck with Hernandez for as long as he wants the job.


Criticism comes with the job, but players haven been particular vocal in expressing their issues with Hernandez (right, with the Phillies’ Kyle Schwarber in 2022). (Bill Streicher / USA Today Sports)

Hernandez isn’t on social media. By all accounts, he doesn’t pay much attention to the perpetual flow of frustration directed his way.

But, according to his lawyer, there are people close to Hernandez who feel the impact.

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“What hurts him the most,” Murphy said, “is the pain that his two daughters and his wife go through when they know it’s so unbelievably undeserved.”

“I think it bothers him that his family has to put up with it,” West said. “He’s such a strong-character person; he doesn’t let the media affect him.”

It’s not only other umpires who have defended him. Take Homer Bailey, the former Reds pitcher who threw a no-hitter in 2012. Hernandez, the third-base umpire that night, asked for some signed baseballs following Bailey’s achievement. Bailey agreed, without issue. Hernandez would receive his one “does not meet” rating on his year-end evaluation because of it. But Bailey said the entire thing was innocuous.

“He didn’t ask for more than any of the other umpires,” Bailey said. “…Maybe there are some things he could do on his end to kind of tamp it down. But there’s also some things that get blown out of proportion.”

Hernandez is a public figure in a major professional sport, and criticism is baked into officiating. But how much of it is justified?

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Leyland will turn 80 years old this year — just a few months after his formal Hall of Fame induction. His interactions with Hernandez are long in the past.

With that age, and those 22 years as a skipper, has come some perspective.

“A manager, half the games, he has the home crowd behind him. Normally, you’ve got a home base,” Leyland said. “The umpire doesn’t have a home base. He’s a stranger. He’s on the road every night. He doesn’t have a hometown.

“We all know they miss calls. But we also all know that when you look at all the calls that are made in a baseball season by the umpires, they’re goddamn good. They’re really good at what they do.”

Leyland has found what so few others have been able to: A nuanced perspective on Hernandez.

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For almost everyone else, that seems to be impossible.

The Athletic’s Chad Jennings contributed to this story

(Top image: Sean Reilly / The Athletic; Photos: Jamie Squire / Getty Images; Jason O. Watson / Getty Images; Tom Szczerbowski / Getty Images)

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Chase Elliott calls out NASCAR for sharing fight video

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Chase Elliott calls out NASCAR for sharing fight video

Chase Elliott, NASCAR’s most popular driver, had pointed criticism for NASCAR after the sanctioning body issued a record fine earlier this week against Ricky Stenhouse Jr. for his role in a fight following last Sunday’s All-Star Race at North Wilkesboro.

Elliott was aware Stenhouse had been fined for throwing a punch at Kyle Busch, but the 2020 Cup Series champion did not know the exact amount before being informed during a press conference Friday at Charlotte Motor Speedway, the site of Sunday’s Coca-Cola 600.

Stenhouse was fined $75,000, the largest fine issued in NASCAR history for a driver fighting. Elliott appeared in disbelief upon learning the exact dollar figure.

“Seventy-five thousand? Wow,” Elliott said. “I heard he got fined, but I didn’t know it was $75,000.

“Yeah, that’s a lot. That’s a lot of money. That seems wild to me.”

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The stunned reaction by Elliott stems from the fact that NASCAR fined Stenhouse despite actively sharing footage of the fight across its social media channels. What Elliott took exception to is what he sees as a double standard where NASCAR has touted the fight multiple times, yet not only penalized Stenhouse but did so by handing down a record fine.

“That seems like a lot for that situation,” Elliott said. “You’re going to fine him, but you’re going to promote with it? Like what are we doing? That’s a little strange to me.

“That’s a lot of money to fine a guy. It’s not OK, but we’re going to blast it all over everything to get more clicks. I don’t really agree with that.”

Elliott is not the only driver to raise the issue. Daniel Suarez posted a similar sentiment on X.

“If it’s so wrong then why is it all over NASCAR social channels?” Suarez posted. “We should be allowed to show our emotions, I don’t get it.”

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Stenhouse confronted Busch following the All-Star Race after Busch appeared to intentionally wreck him on the second lap of the non-points event for what Busch thought was an overly aggressive move on the opening lap.

Upon completion of the race, Stenhouse waited for Busch at Busch’s Richard Childress Racing hauler, a span of 90-plus minutes from the time he crashed until the confrontation. After Stenhouse and Busch had a short, heated exchange of words, Stenhouse punched Busch in the head. That triggered a fight between their respective teams, which included Stenhouse’s dad charging at Busch and starting a physical confrontation between them.

Busch was not suspended for his actions. NASCAR suspended Ricky Stenhouse Sr. indefinitely, while also suspending two members of Stenhouse Jr.’s JTG Daugherty Racing team, mechanic Clint Myrick for eight races and engine tuner Keith Matthews for four races.

Although NASCAR has not always penalized drivers who fight, the difference, NASCAR senior vice president of competition Elton Sawyer explained Wednesday, was that Stenhouse had ample time to cool down before initiating the fight.

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“I will say when you wait, you know, 198 laps and you make those decisions that were made, we’re going to react to that,” Sawyer said on SiriusXM NASCAR Radio. “There could have been different decisions made.

“We want the two drivers to be able to have their time to express their differences. But again, once it escalates to where there’s been a physical altercation there, again, we’re going to react.”

Busch was not penalized because NASCAR could not determine that he intentionally wrecked Stenhouse.

NASCAR’s decision to suspend Stenhouse Sr. was consistent with NASCAR’s policy that non-competitors are not to involve themselves in confrontations.

Required reading

(Photo: Sean Gardner / Getty Images)

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Mueller: Has the NFL WR market reached a breaking point? How much is too much?

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Mueller: Has the NFL WR market reached a breaking point? How much is too much?

I’m not one for letting good players walk out the door.

I know from experience that talent is too hard to replace, even with the best-hatched plan, without taking a step backward. So I understand that, at least sometimes, proven teams need to overpay slightly for the sake of continuity.

But recent contracts for NFL wide receivers have forced me to at least question my philosophy. And that tells me that general managers and team-builders around the NFL are no doubt contemplating that question as well.

It’s not because these receivers lack talent. They are all really good players. But the contract numbers are making the team-building equation more complicated than ever.

The dilemma is twofold. First, if you’re going to pay a wide receiver more than $30 million per year, are you sure he’s a difference-maker and not just a guy who fits your system? And second, is it feasible to pay big salaries to more than one wide receiver on your roster?

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Ten years ago, the NFL’s top-paid wide receivers made about $16 million annually, equaling about 12 percent of the $133 million cap. Today, A.J. Brown leads the way at $32 million annually on a cap of $255 million. That’s still just 12.5 percent of the cap. But let’s look closer.

In 2014, the two receivers making $16 million annually were Calvin Johnson and Larry Fitzgerald, the clear standard-bearers at the position. There weren’t enough top-of-the-heap receivers that every new contract would reset the market. Dez Bryant, Demaryius Thomas, Julio Jones and A.J. Green signed new contracts in 2015, but none exceeded $15 million per year. Fitzgerald’s and Johnson’s deals weren’t eclipsed until Antonio Brown hit $17 million per year in 2017 (a year after Johnson retired), just 10.2 percent of the $167 million cap.

The receiver market has already been reset twice in the past month, and we are on the verge of another jump with Justin Jefferson, CeeDee Lamb, Ja’Marr Chase and Brandon Aiyuk all up for new deals. All four could plausibly reset the market, so we might be looking at $35 million per year — which would be 13.7 percent of the cap — or more. That leaves the Minnesota Vikings, Dallas Cowboys, Cincinnati Bengals and San Francisco 49ers with big decisions with implications across their rosters.

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Justin Jefferson extension is now No. 1 priority for Vikings

Teams must take a hard look at where this money will come from. How much is too much for a non-quarterback? Does it make sense for a position group other than QB to exceed 20 percent of a team’s cap? How would that affect decisions elsewhere on the roster?

Jefferson is arguably the best receiver in the league, and Minnesota should certainly extend him. But the cost will tighten money to spend elsewhere, like on last year’s first-round pick, 22-year-old Jordan Addison, when his rookie deal ends. Of course, if the Vikings’ assessment of J.J. McCarthy proves accurate, a quality quarterback on a five-year rookie contract might be just what the doctor ordered. If I were running the Vikings, I would pay Jefferson and keep churning WR2 at the end of Addison’s deal.

Jerry Jones and the Cowboys probably need to be much more creative in dealing with Lamb. Jones already has a $50 million-plus quarterback quandary on his hands, with Dak Prescott having all the leverage in an endless game of chicken. As long as Prescott is the QB, the Cowboys’ evaluation skills might be challenged beyond most as they seek value from other receivers to pair with Lamb.

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If I were the Bengals, I would probably sign Chase — who still has two years left on his deal — as soon as possible to avoid resetting the market after Lamb’s and Jefferson’s deals come in. Cincinnati already appears to be planning to let Tee Higgins walk after this season, which might necessitate another high NFL Draft investment at the position next year.

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The Tee Higgins-Bengals crossroads, Part 3: Ja’Marr Chase extension and paying 2 top WRs

The 49ers have a more complicated situation than the Bengals, having already paid Deebo Samuel ($23.8 million per year, $28.6 million against the cap in 2024) and with Aiyuk ($14.1 million against the cap in 2024) in the last year of his contract. Both players’ names have been popular in trade rumors this offseason. The Niners hedged their bet by drafting Florida receiver Ricky Pearsall in Round 1 last month, giving themselves options at the position.

My crystal ball tells me this group will undergo a renovation after the 2024 season. Aiyuk and Samuel are set to count $42.7 million against the cap this season. Add Pearsall and tight end George Kittle and that’s more than $56 million against the cap (22 percent) for four pass catchers. Samuel is the NFL’s eighth-highest-paid wideout and might rank third in the 49ers’ position room when it comes to route running and ball skills. Something will have to give.

Brandon Aiyuk and Deebo Samuel

Will Deebo Samuel, left, or Brandon Aiyuk be elsewhere in 2025? (Thearon W. Henderson / Getty Images)

Players deserve whatever they can get — I am not here to dispute this — but even NFL teams with the most creative capologists will eventually be forced to pay for their extensions of credit, just like you and I. So what will they do about the rising costs of receivers?

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When players get too expensive, nothing speaks louder than cheaper options.

Teams selected 35 wide receivers in the 2024 draft. That’s not unordinary, but the total of seven picked in Round 1 grabbed my attention. Sure, it might just have been a year with several special talents available. But it also might speak to a few other factors:

1. With experienced receivers becoming more expensive, teams need more cheap talent.

2. In this era of seven-on-seven competitions and wide-open passing offenses in college, receivers have more advanced skills at a younger age.

3. Good talent evaluators can identify and sequence receivers properly, with smoother projections to the NFL.

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If you can identify the traits — beyond stats, height, weight and speed — that lend to a reasonably high hit rate on prospects, you can find value. These would be my top three traits, which you can find if you watch enough tape, for a receiver to fit any scheme:

• Create separation at the break point and/or change gears while underway in a route.

• See and distinguish coverage with your mind and reactions (or instincts), pre- and post-snap.

• Consistently extend to catch with your hands near defenders, allowing small guys to play bigger and big guys to be great.

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How WRs’ new leverage is changing roster-building strategies

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The last few draft classes have been rich in receiver talent. Even in a watered-down free-agent pool this year, there were several good values. In short, you don’t have to pay top-notch to get value at wide receiver.

Some teams, such as the Green Bay Packers, Kansas City Chiefs and Buffalo Bills, have already picked a lane. (Of course, having a talented quarterback makes it easier for them to consider this road.)

The Packers and Chiefs traded Davante Adams and Tyreek Hill before the 2022 season instead of paying them. Adams got $28 million from the Las Vegas Raiders, and Hill got $30 million annually from the Miami Dolphins. The Bills traded Stefon Diggs to the Houston Texans this offseason, two years after signing him to an extension worth $24 million annually.

Though the Adams trade has not exactly worked out for the Raiders, Packers GM Brian Gutekunst has reworked Green Bay’s receivers via the developmental route.

Christian Watson, drafted in the second round in 2022, is a straight-line-fast long-strider who can eat up a cushion, take the top off defenses and catch when he’s covered. His game is similar to that of Jameson Williams, whom the Detroit Lions drafted 22 picks earlier. In Round 4 that year, the Packers took Romeo Doubs, who will make $1.1 million this year after catching 59 passes in 2023. Doubs’ ability to find soft spots and distinguish coverages resembles that of the Lions’ Amon-Ra St. Brown, at least stylistically.

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Last year, the Packers took Jayden Reed (64 catches as a rookie) in Round 2 and Dontayvion Wicks (39 catches, 14.9 yards per catch) in Round 5. Given his acceleration off the ball and out of breaks, Wicks might have more upside than any of the above.

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Young Packers wide receivers creating major impact in present, excitement for future

Sure, it requires conviction in your evaluations, but Green Bay should be lauded for overhauling this group almost entirely with draft picks (none in Round 1), as those four receivers will cost a total of $6.3 million against the cap in 2024. Other teams should try to copy this economic model.

I’m not saying the Lions are wrong, but it’s a useful comparison. They reset the market by paying St. Brown $30 million per year even though he ranked 71st in the NFL in average air yards per target (7.75) and 39th in average yards per reception (12.7) last season. I understand the importance of keeping peace in the locker room and rewarding hard workers and leaders. He fits their system. But that signing might have ruffled a few feathers outside of the Lions’ front office and fans, who think it is money well spent. The Lions did let 29-year-old wideout Josh Reynolds walk, so they have shown they are willing to make tough choices, too.

The Chiefs, no doubt aided by Patrick Mahomes’ presence, have thrived since bailing on the market and going young, like the Packers. The Bills, with Josh Allen, have taken a similar route this offseason, choosing quantity over quality with reasonably priced veterans in Curtis Samuel, Marquez Valdes-Scantling and Chase Claypool and second-round rookie Keon Coleman, after trading Diggs and letting Gabe Davis walk.

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Of course, there are still teams on the opposite end of the spectrum. The Seattle Seahawks paid DK Metcalf and Tyler Lockett a total of $41.3 million annually (they restructured Lockett’s deal this offseason), then drafted a receiver (Jaxon Smith-Njigba) in Round 1 in 2023. The Philadelphia Eagles paid Brown and DeVonta Smith this offseason a combined $57 million annually (22.4 percent of the cap), even after signing quarterback Jalen Hurts to a record deal last offseason.

The Eagles made those investments after struggling to draft and develop receivers, missing on top-60 picks in Jordan Matthews, Nelson Agholor, JJ Arcega-Whiteside and Jalen Reagor. I can’t help but wonder: Was paying Brown and Smith a reaction to their previous struggles at the position?

There’s not necessarily a correct way to handle the rising costs at wide receiver. If there is, I’m not sure we know it just yet. Many theories are still being tested.

But here is something to consider: Teams will always have to pay great money for good players at positions where there is true scarcity, like quarterback. But I don’t see wide receiver, especially in the modern NFL, as a position of true scarcity. As a result, the sticker shock of recent contracts has given me pause.

I’m still not for letting any good player walk, but with each market-setting deal, the costs are getting harder to justify.

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(Top photos of Amon-Ra St. Brown, left, and Justin Jefferson: Cooper Neill, Grant Halverson / Getty Images)

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