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Birmingham City vs Wrexham: The EFL celebrity derby and a battle for U.S. fandom

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Birmingham City vs Wrexham: The EFL celebrity derby and a battle for U.S. fandom

The phrase ‘Monday Night Football’ may be no stranger to heavyweight clashes but an all-time NFL great taking on Deadpool has to be a first.

This is Tom Brady tackling Ryan Reynolds, League One’s big spenders going head-to-head with Hollywood FC — or simply, Birmingham City versus Wrexham.

No matter how we dress up a fixture recently described on X by Wrexham co-owner Rob McElhenney as “an absolute banger”, Monday night’s showdown is a big deal on and off the pitch. Two clubs who are the very embodiment of globalised football will meet in a sellout clash that is being broadcast live on both sides of the Atlantic.

“A really, really high-profile match,” says CBS Sports executive vice president Dan Weinberg before Birmingham host Wrexham, which will be shown on two channels as part of the network’s four-year deal with the English Football League (EFL).

“We’ve carried every Wrexham game this season and we’ll continue to lean into them as much as we can. They are impossible to ignore in this country with the celebrity influence they have and the visibility of Ryan and Rob. We are enthused by the growth of their profile in the market.

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“These two clubs have owners that resonate very well in this country.”

Not so long ago, few would have batted an eyelid in the United Kingdom over this particular Anglo-Welsh contest, never mind in the United States. The two clubs have very little shared history, other than the £1million City paid for Bryan Hughes in 1997 that remains Wrexham’s record transfer fee.

Now, though, the power of celebrity — plus back-to-back promotions for Wrexham and last May’s shock relegation for Birmingham — means this League One fixture carries plenty of intrigue.

Deadpool star Reynolds and McElhenney, through the success of the Emmy-award-winning Welcome to Wrexham documentary, have turned a previously provincial club into a global sensation with two successful pre-season tours of North America under their belts.

Birmingham are no less fascinating thanks to the 2023 takeover by Knighthead, the U.S. investment firm fronted by co-owner Tom Wagner and supported by minority investor Brady, the seven-time Super Bowl champion.

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Relegation at the end of their first season was certainly not part of the script but it has done nothing to dim the group’s huge ambitions, which include building a new stadium after buying a 60-acre plot of land around a mile from St Andrew’s.


Former NFL quarterback Tom Brady became a minority owner at Birmingham in 2023 (Beatriz Velasco/Getty Images)

City clearly don’t intend on hanging around for long in the third tier, judging from the £20million ($26m) they splashed on transfers this summer. Around half of that is understood to have gone on wrestling striker Jay Stansfield from Fulham’s grasp, with Birmingham paying between £12m and £15m before add-ons.

To put that figure into context, the previous record paid by a club in this division before the recent window was the £4million Sunderland paid for Wigan Athletic striker Will Grigg.

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Wrexham co-owner McElhenney will no doubt recall that particular signing due to it featuring heavily in series two of Sunderland ‘Til I Die, the Netflix show that first gave the comedy actor the idea of buying a football club.

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His team have been no slouches with recruitment, either. The £2million spent during the summer window was an unprecedented outlay for Wrexham, made possible by last season’s annual revenue smashing through the £20million barrier. Blue-chip sponsors, such as United Airlines, contributed heavily to that club-record figure.

Both camps have been entering into the spirit during the build-up to Monday’s eagerly-anticipated encounter, with Wrexham enlisting the help of Eli Manning, a long-time NFL rival of Brady.

In response to Manning donning the Welsh club’s team shirt, Brady took to X and Instagram — where his combined following stands at 18 million — with a cheeky video featuring one of his prized Super Bowl trophies that ends with an appeal to McElhenney to “educate the Wrexham fans just a little bit on the history of the NFL?”

AJ Swoboda, managing director of sports intelligence firm Twenty First Group, believes Wrexham are a prime example of how to tap into the U.S. market over the longer term.

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“High-profile figures like Tom Brady or Ryan Reynolds will always help bring clubs into the spotlight,” he says. “Especially in crowded or foreign markets like the U.S.

“But, while celebrity owners generate a short-term buzz, long-term fan engagement requires sustained sporting success and smart marketing — largely digital — strategies.

“The Welcome to Wrexham docuseries has been key to growing Wrexham’s global fanbase but the club’s owners have then backed up these efforts through material sporting performance improvements.”

He cites how an analysis of Google Trends data over the last year shows Wrexham had 22 times the interest in the U.S. compared to Birmingham and 1.4 times that of Premier League neighbours Aston Villa, even though the latter have qualified for the Champions League.

“Tom Brady’s appeal and status should continue creating interest for Birmingham City in new markets,” adds Swoboda. “But, as with Wrexham, this attention needs to be converted into deeper fan engagement. Celebrity minority ownership is not as unique as it used to be.”

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Rob McElhenney and Ryan Reynolds became Wrexham’s owners in 2020 (Gilbert Flores/Variety via Getty Images)

As Wrexham co-owner McElhenney made clear when tagging Brady on X, Monday night’s clash under the St Andrew’s floodlights has all the ingredients to be a cracker — but, perhaps their biggest battle lies ahead.

In a recent report titled Connecting and Winning U.S. Fandoms: A Guidebook For European Clubs, fan data specialists CLV Group suggest that 36million U.S.-based soccer fans — or 44 per cent — are still undecided on which team to support. The group’s CEO Neil Joyce estimates a potential $1.1billion is up for grabs.

The big Premier League clubs or members of the European elite, such as Real Madrid, Barcelona and Paris Saint-Germain, are expected to hoover up a sizeable chunk of this bounty, but Joyce also believes clubs with high-profile celebrity owners, such as Wrexham and Birmingham, can earn a piece of the action.

“Wrexham’s story is phenomenal,” he says. “It has the underdog element, a club on the brink of extinction that starts to work its way back up. Americans love that kind of storytelling.

“Then, there’s the measurability of it all. United Airlines, one of the biggest airlines in the world, is on the jerseys. That kind of link makes a huge difference. I was on a flight with United earlier in the summer and they were handing out the (free amenity) bag with the Wrexham (pyjamas).

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“It isn’t about just the match. It is the personalities around it. Look at how Taylor Swift has brought new fandom to the NFL (her partner Travis Kelce plays for the Kansas City Chiefs) in the same way Ryan Reynolds has brought Deadpool fans to Wrexham.

“Given the new EFL rights deal (with CBS), there will be a lot more exposure to Wrexham for sports fans in the U.S. They can tap into that. Same for Birmingham, with arguably the NFL’s greatest of all time.

“Look at Tom Brady’s adjacent sports investments. He has the (NFL team) Las Vegas Raiders, he has a WNBA team (Las Vegas Aces). Again, I’d be tapping into those fanbases and bringing them on the journey with Birmingham as well.”

As Joyce points out, central to making any potential inroads into the U.S. sports market is CBS Sports becoming the new home of the EFL. With 250-plus matches being shown live across the network per season for at least the next four years, the potential exposure is huge.

CBS does not reveal publicly viewing figures for individual matches but executive vice president Weinberg says he has been “really, really happy with the viewership in the first month”.

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He believes a key factor in America’s increasing EFL curiosity is the promotion and relegation setup that sees clubs potentially move up and down the pyramid, such as how Birmingham dropped into League One last May and are now determined to bounce straight back up.

“The U.S. market has wrapped their arms around that,” says Weinberg, who is at pains to stress that showcasing all 72 EFL teams is important to the network. “It’s compelling and dramatic.”


Birmingham’s bid to win promotion straight back to the Championship is their season’s major plotline (Cameron Smith/Getty Images)

Recent years have seen a flurry of U.S. investors getting involved in the EFL. By last Christmas, 22 of the 72 teams were either wholly owned by or had minority investors from across the Atlantic. Fourteen of those had accepted new investment since Wrexham’s takeover in 2021.

“What Wrexham have done brilliantly is globalisation and diversification,” says Laurie Pinto, a specialist in football financing and club acquisitions. “That’s easier said than done. (Wrexham director) Shaun Harvey and others should get a lot of credit for that.

“There’s lots of people who think they can do the same. That’s the challenge: trying to make a global push with partners outside the UK to diversify the income stream.”

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Asked if he felt future years will bring even more investment from North America, Pinto replies: “Yes, there is a lot more interest. Most of these American owners think global and they put money in.

“U.S. sport is expensive — if you want to buy a basketball, NFL or baseball team, we are talking in the billions.”

With the U.S. hosting the 2026 World Cup alongside Canada and Mexico, sports media analyst Larry Johnson believes the new four-year TV deal means EFL clubs are in a prime position to benefit.

“Viewership data from the last couple of World Cups shows a rise in popularity (in the U.S.) for sports in Europe,” he says. “They did quite a bit for La Liga and the Premier League, even a bit for the Bundesliga.

“All the arrows point towards the next World Cup pushing up the numbers on the Premier League and EFL. Wrexham have an opportunity here, especially if they get promoted this year, to really do something special.

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“Wrexham are already drawing numbers. They had a friendly with Chelsea (in July 2023) on ESPN, one of the largest cable networks. It pulled 300,000 viewers. That’s comparable with a Major League Soccer game on the same network.”

As is perhaps inevitable in an age when regular-season games in the NFL and Major League Baseball are played in London, there has been talk of the Premier League or EFL possibly doing similar by switching one-off fixtures to the States.

Such a move would be hugely controversial. When the Daily Mail suggested this summer that Birmingham and Wrexham were in talks over a possible switch, Canada-born Reynolds was very quick to vehemently deny the story.


Wrexham’s international profile has led to high-profile friendlies against Premier League giants Chelsea (Lyndsay Radnedge/ISI Photos/Getty Images)

Nevertheless, such talk remains, with CLV Group’s Joyce believing it could help a European competition steal a march in attracting fans.

He says: “The monetary gain and attempts to capture the market would be a lot easier if European clubs played competitive games in the U.S. There is more than $1billion on the table.”

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Such talk about growing audiences and realising potential is, of course, for the boardoom. On the pitch, all that will matter come Monday evening are the three points.

Dan Scarr joined Wrexham in the summer from Plymouth Argyle, where he won the League One title in 2023. He is a lifelong Birmingham fan who spent three years on the playing staff at St Andrew’s after arriving late in the professional game at 22.

“What’s been going on there is crazy,” the defender tells The Athletic. “Good for the city and, being a Birmingham City fan, it is great for them. The atmosphere will be electric and it’s a sellout. There’s also the bragging rights between the owners, both being American and stuff like that.

“But we want to stop that (title-winning) parade. Everything else doesn’t matter.”

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(Top photos: Getty Images)

Culture

6 Poems You Should Know by Heart

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6 Poems You Should Know by Heart

Literature

‘Prayer’ (1985) by Galway Kinnell

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Whatever happens. Whatever
what is is is what
I want. Only that. But that.

Galway Kinnell in 1970. Photo by LaVerne Harrell Clark, © 1970 Arizona Board of Regents. Courtesy of the University of Arizona Poetry Center

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“I typically say Kinnell’s words at the start of my day, as I’m pedaling a traffic-laden path to my office,” says Major Jackson, 57, the author of six books of poetry, including “Razzle Dazzle” (2023). “The poem encourages a calm acceptance of the day’s events but also wants us to embrace the misapprehension and oblivion of life, to avoid probing too deeply for answers to inscrutable questions. I admire what Kinnell does with only 14 words; the repetition of ‘what,’ ‘that’ and ‘is’ would seem to limit the poem’s sentiment but, paradoxically, the poem opens widely to contain all manner of human experience. The three ‘is’es in the middle line give it a symmetry that makes its message feel part of a natural order, and even more convincing. Thanks to the skillful punctuation, pauses and staccato rhythm, a tonal quality of interior reflection emerges. Much like a haiku, it continues after its last words, lingering like the last note played on a piano that slowly fades.”

“Just as I was entering young adulthood, probably slow to claim romantic feelings, a girlfriend copied out a poem by Pablo Neruda and slipped it into an envelope with red lipstick kisses all over it. In turn, I recited this poem. It took me the remainder of that winter to memorize its lines,” says Jackson. “The poem captures the pitch of longing that defines love at its most intense. The speaker in Shakespeare’s most famous sonnet believes the poem creates the beloved, ‘So long as men can breathe or eyes can see, / So long lives this, and this gives life to thee.’ (Sonnet 18). In Rilke’s expressive declarations of yearning, the beloved remains elusive. Wherever the speaker looks or travels, she marks his world by her absence. I find this deeply moving.”

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Lucille Clifton in 1995. Afro American Newspapers/Gado/Getty Images

“Clifton faced many obstacles, including cancer, a kidney transplant and the loss of her husband and two of her children. Through it all, she crafted a long career as a pre-eminent American poet,” says Jackson. “Her poem ‘won’t you celebrate with me’ is a war cry, an invitation to share in her victories against life’s persistent challenges. The poem is meaningful to all who have had to stare down death in a hospital or had to bereave the passing of close relations. But, even for those who have yet to mourn life’s vicissitudes, the poem is instructive in cultivating resilience and a persevering attitude. I keep coming back to the image of the speaker’s hands and the spirit of steadying oneself in the face of unspeakable storms. She asks in a perfectly attuned gorgeously metrical line, ‘what did i see to be except myself?’”

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‘Sonnet 94’ (1609) by William Shakespeare

They that have power to hurt and will do none,
That do not do the thing they most do show,
Who, moving others, are themselves as stone,
Unmovèd, cold, and to temptation slow,
They rightly do inherit heaven’s graces
And husband nature’s riches from expense;
They are the lords and owners of their faces,
Others but stewards of their excellence.
The summer’s flower is to the summer sweet,
Though to itself it only live and die;
But if that flower with base infection meet,
The basest weed outbraves his dignity.
For sweetest things turn sourest by their deeds;
Lilies that fester smell far worse than weeds.

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“It’s one of the moments of Western consciousness,” says Frederick Seidel, 90, the author of more than a dozen collections of poetry, including “So What” (2024). “Shakespeare knows and says what he knows.”

“It trombones magnificent, unbearable sorrow,” says Seidel.

“It’s smartass and bitter and bright,” says Seidel.

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These interviews have been edited and condensed.

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Classic and Contemporary Literature From France, Japan, India, the U.K. and Brazil

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Classic and Contemporary Literature From France, Japan, India, the U.K. and Brazil

Literature

FRANCE

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According to the writer Leïla Slimani, 44, the author of ‘The Country of Others’ (2020).

Classic

‘Essais de Montaigne’ (‘Essays of Montaigne,’ 1580)

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Karl Leitz for Anthony Cotsifas Studio

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“France is a country of nuance with a love of conversation and freedom and an aversion to fanaticism. It’s also a country built on reflexive subjectivity. Montaigne reveals all that, writing, ‘I am myself the matter of my book.’”

Contemporary

‘La Carte et le Territoire’ (‘The Map and the Territory,’ 2010) by Michel Houellebecq

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“Houellebecq describes France as a museum, where landscape turns into décor and where rural areas are emptying out. He shows the gap between the Parisian elite and the rest of the population, which he paints as aging and disoriented by modernity. It’s a melancholic and yet ironic novel about a disenchanted nation.”

JAPAN

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According to the writer Yoko Ogawa, 64, the author of ‘The Memory Police’ (1994).

Classic

‘Man’yoshu’ (late eighth century)

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“‘Man’yoshu,’ the oldest extant collection of Japanese poetry, reflects a diversity of voices — from emperors to commoners. They bow their heads to the majesty of nature, weep at the loss of loved ones and find pathos in death. The pages pulse with the vitality of successive generations.”

Contemporary

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‘Tenohira no Shosetsu’ (‘Palm-of-the-Hand Stories,’ 1923-72) by Yasunari Kawabata

“The essence of Japanese literature might lie in brevity: waka [a classical 31-syllable poetry form], haiku and short stories. There’s a tradition of cherishing words that seem to well up from the depths of the heart, imbued with warmth. Kawabata, too, exudes more charm in his short stories — especially these very short ‘palm-of-the-hand’ stories — than in his full-length novels. Good and evil, beauty and ugliness, love and hate — everything is contained in these modest worlds.”

INDIA

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According to Aatish Taseer, 45, a T contributing writer and the author of ‘Stranger to History: A Son’s Journey Through Islamic Lands’ (2009).

Classic

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‘The Kumarasambhava’ (‘The Birth of Kumara,’ circa fifth century) by Kalidasa

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“This is an epic poem by the greatest of the classical Sanskrit poets and dramatists. The gods are in a pickle. They’re being tormented by a monster, but Shiva, their natural protector, is deep in meditation and cannot be disturbed. Kama, the god of love, armed with his flower bow, is sent down from the heavens to waken Shiva. Never a wise idea! The great god, in his fury, opens his third eye and incinerates Kama. But then, paradoxically, the death of the god of love engenders one of the greatest love stories ever told. In the final canto, Shiva and his wife, the goddess Parvati, have the most electrifying sex for days on end — and, 15 centuries on, in our now censorious time, it still leaves one agog at the sensual wonder that was India.”

Contemporary

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‘The Complex’ (2026) by Karan Mahajan

“This state-of-the-nation novel, which was published just last month, captures the squalor and malice of Indian family life. Delhi is both my and Mahajan’s hometown and, in this sprawling homage to India’s capital, we see it on the eve of the economic liberalization of the 1990s, as the old socialist city gives way to a megalopolis of ambition, greed and political cynicism.”

THE UNITED KINGDOM

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According to the writer Tessa Hadley, 70, the author of ‘The London Train’ (2011).

Classic

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‘Jane Eyre’ (1847) by Charlotte Brontë

“Written almost 200 years ago, it remains an insight into our collective soul — or at least its female part. Somewhere at the heart of us there’s a small girl in a wintry room, curled up in the window seat with a book, watching the lashing rain on the window glass: ‘There was no possibility of taking a walk that day. …’ Jane’s solemnity, her outraged sense of justice, her trials to come, the wild weather outside, her longing for something better, for love in her future: All this speaks, perhaps problematically, to something buried in the foundations of our idea of ourselves.”

Contemporary

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‘All That Man Is’ (2016) by David Szalay

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“Though he isn’t quite completely British (he’s part Canadian, part Hungarian), Szalay is brilliant at catching certain aspects of British men — aspects that haven’t been written about for a while, now updated for a new era. Funny, exquisitely observed and terrifying, this novel reminds us, too, how absolutely our fate and our identity as a nation belong with the rest of Europe.”

BRAZIL

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According to the writer and critic Noemi Jaffe, 64, the author of ‘What Are the Blind Men Dreaming?’ (2016).

Classic

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‘Memórias Póstumas de Brás Cubas’ (‘The Posthumous Memoirs of Brás Cubas,’ 1881) by Machado de Assis

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“Not only is it experimental in style — very short chapters mixed with long ones; different points of view; narrated by a corpse; metalinguistic — but it also introduces an extremely ironic view of the rising bourgeoisie in Rio de Janeiro at the time, revealing the hypocrisy of slave owners, the falsehood of love affairs and the only true reason for all social relationships: convenience and personal interest. After almost 150 years, it’s still modern, both formally and, unfortunately, also in content.”

Contemporary

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‘Onde Pastam os Minotauros’ (‘Where Minotaurs Graze,’ 2023) by Joca Reiners Terron

“The two main characters — Cão and Crente — along with some of their colleagues, plan to escape and set fire to the slaughterhouse where they work under exploitative conditions. The men develop sympathy for the animals they kill, and one of them becomes a sort of philosopher, revealing the sheer nonsense of existence and the injustices of society in the deepest parts of Brazil.”

These interviews have been edited and condensed.

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6 Myths That Endure

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6 Myths That Endure

Literature

The Myth of Meeting Oneself

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“This is evident in Virgil’s ‘Aeneid’ (circa 30-19 B.C.) when Aeneas witnesses his own heroic actions depicted in murals of the Trojan War in Juno’s temple, and again in Miguel de Cervantes’s ‘Don Quixote’ (1605-15) when Quixote enters a printer’s shop and finds a book that has been published with fake details about his quest even as he’s living it,” says Ben Okri, 67, the author of “The Famished Road” (1991) and “Madame Sosostris and the Festival for the Brokenhearted” (2025). “In both stories, individuals throw themselves into the world and think they encounter objects, personae, obstacles and antagonists, but what they actually encounter is themselves. In our time, where our actions meet us in the echo chamber of social media, the process is magnified and swifter. Now a deed doesn’t even have to take place for it to enter the realm of reality.”

The Myth of Utopia

“I’ve always had trouble with the idea of utopia, feeling it derives its energy more from what it wishes to dismantle than what it wishes to enact,” says the T writer at large Aatish Taseer, 45, the author of “Stranger to History: A Son’s Journey Through Islamic Lands” (2009). “Ram Rajya, or the mythical rule of the hero Ram in the Hindu epic ‘Ramayana’ (seventh century B.C.-third century A.D.), like all visions of perfection, contains a built-in violence.”

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The Myth of Invisibility

“Invisibility bears power and powerlessness at the same time,” says Okri. “In ancient cultures, it was a gift of the gods. Jesus, for example, walks unrecognized among his disciples, and in Greek myths, Scandinavian legends and ancient African tales, heroes are gifted invisibility in the form of cloaks, sandals or spells. Modern works like the two ‘Invisible Man’ novels, by H.G. Wells (1897) and Ralph Ellison (1952), and the ‘Harry Potter’ novels (1997-2007) by J.K. Rowling reach back to those ideas. But today, people talk about visibility as the highest form of social agency, while invisibility can render a whole class, race, caste or gender unseen.”

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The Myth of Steadiness vs. Speed

Charles Henry Bennett’s illustration “The Hare and the Tortoise” (1857). Alamy

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“‘The Tortoise and the Hare,’ one of Aesop’s fables (sixth century B.C.), doesn’t necessarily strike a younger person as promising — possibly it has a whiff of morality in it,” says Yiyun Li, 53, the author of “A Thousand Years of Good Prayers” (2005) and “Dear Friend, From My Life I Write to You in Your Life” (2017). “But the longer I live and work, the more I understand that it’s the tortoiseness in a person that carries one along, not the swiftness of the mind and body of the hare.”

The Myth of Magic

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William Etty’s “The Sirens and Ulysses” (1837). Bridgeman Images

“Ancient magical tales like Homer’s ‘Odyssey’ (late eighth to early seventh century B.C.) were allegories of transformation, of secret teachings,” says Okri, “whereas modern forms of magic are narrative devices and tropes of storytelling that continue the child’s wonder of life. I think of F. Scott Fitzgerald’s ‘The Great Gatsby’ (1925), Gabriel García Márquez’s ‘One Hundred Years of Solitude’ (1967) and, again, the ‘Harry Potter’ books. The intuition of magic persists even in these atheistic and science-infested times, where nothing is to be believed if it can’t be subjected to analysis. This is perhaps because the ultimate magic confronts us every day in the mystery of consciousness. That we can see anything is magical; that we experience love is magical; and perhaps the most magical thing of all is the imagination’s unending power to alter the contents and coordinates of reality. It hides tenaciously in the act of reading, which is the most generative act of magic.”

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The Myth of the Immortal Soul

“ ‘The soul is birthless and eternal, imperishable and timeless and is not destroyed when the body is destroyed,’ says Krishna in the ‘Bhagavad Gita’ (second century-first century B.C.). This belief in the immortality of the soul — what used to be called Pythagoreanism in ancient Greece — is still the most pervasive myth in India,” says Taseer, “and has more influence over behavior and how one lives one’s life than any other.”

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These interviews have been edited and condensed.

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