Business
Will Southern California be the 'Napa Valley of coffee'?
It’s a Sunday afternoon at the San Francisco Coffee Festival at Fort Mason, and Jay Ruskey, founder of Frinj Coffee, is standing at his booth in front of a row of lush green plants wrapped in burlap. He picks up a Chemex and pours some of the aromatic, freshly brewed coffee into small cups. Ruskey and Frinj’s head roaster, Richard Masino, look up to see a long line of customers snaking out past several other festival booths.
They’re all waiting to taste coffee from beans produced in California — yes, California — not Ethiopa or Colombia or Peru but Frinj’s coffee grown in Goleta, north of Santa Barbara. The coffee in the Chemex is from Ruskey’s own trees, planted at his farm Good Land Organics, also Frinj headquarters.
Frinj is on a mission to make sure coffee crops, previously grown only in tropical climates, can thrive in the Golden State. Before 2000, little to no coffee was cultivated in California. Now, 14 varieties of coffee are being carefully tended to on more than 65 farms in Southern California from Santa Barbara to north of San Diego.
The results are garnering renown and gaining fans in the coffee world, and more California coffee than ever will be ready to harvest starting in May and throughout the summer.
“Over the past almost six years, we put more than 100,000 trees in the ground,” Ruskey says. “We’re suspecting by summer 2024 that we’re going to have six to eight times the coffee that we got [in 2023], about 6,500 to 8,000 pounds.”
That’s a drop in the coffee bucket compared to the several million pounds grown annually in Brazil alone, but the quality of California coffee is receiving international attention. Recently, Blue Bottle founder James Freeman featured Frinj’s California-grown Gesha variety at his own coffee tasting-menu experience in Los Angeles. A pour-over of Goodland Organics Gesha — with fresh and fruity notes of peach, jasmine and strawberry — was served alongside two exceptional coffees, a Panama Finca Deborah Interstellar Gesha and a Yemen Hayma Kharijiya Aljidan Xi.
“It is a privilege that so close to where I live, there is coffee growing that is as good as from any farm I would have to travel across the globe to get to,” Freeman says.
Tokyo-based barista champions Hide Izaki and Miki Suzuki visited Good Land Organics to taste Frinj coffees. Izaki and Suzuki travel the globe to find rare, highest-quality examples to serve at their coffee tasting experience, Cokuun. The two expressed that they were impressed, as they slurped from tasting cups with excitement.
“Initially doubtful about California Gesha, my perception shifted after experiencing an omakase course at Blue Bottle Studio Kyoto and tasting Californian Gesha blind [at Frinj],” Izaki says. “I was pleasantly surprised by its sweet and rich texture.”
California coffee is gaining international fans. Hide Izaki, left, founder of coffee tasting experience Cokuun in Tokyo, checks out Good Land Organics in Goleta with farmer Jay Ruskey.
(Julie Wolfson)
It took Ruskey several attempts from the first planting of coffee trees in 2002 to learn best practices for growing coffee in Southern California. While tropical climates average over 60 degrees year-round and have generally high precipitation, he and other California coffee farmers are focusing on working with weather patterns, multilayer farming with other crops, and careful use of water.
“I have always been passionate about crop adaptation,” says Ruskey. “I was working with the UC Cooperative Extension Service to plant lychee and longans when Dr. Mark Gaskell, a small berry crop expert, gave me 40 coffee plants and encouraged me to try planting them side by side with other plants.”
The 42 hilltop acres of Good Land Organics sits along the western edge of Goleta near the University of California, Santa Barbara, with 10 lush acres and more than 3,500 coffee plants alongside avocado trees that provide shade and protection. The farm also grows ice cream beans, persimmons, pomegranates, passion fruit, dragon fruit, cherimoyas and caviar limes in soil that has become more fertile from the biodiversity of crops.
William Ristenpart, director of the UC Davis Coffee Center and a professor of chemical engineering, has been following Frinj’s progress. “I love the idea of having a Napa Valley of coffee right here in California. That’s what Jay and [other] farmers are working towards,” Ristenpart says. “The whole idea of having dual use, growing avocados and coffee on the same land and having two revenue streams for a single farmer, that’s fantastic.”
Ruskey sold his first harvests as roasted beans at the farmers market in Santa Barbara and on the Good Land Organics website.
When Daily Coffee News blind-tasted Ruskey’s coffee in 2014 and named it 27th in the world, it gave him the confidence to consider his project as more than an experimental crop. Eventually he began to offer roasted Frinj beans through some coffee shops from Bird Rock in San Diego to Burnside in Sacramento and beyond, such as at Make Worth Coffee in Bellham, Wash. Frinj is served at the Steward Hotel in Santa Barbara as part of its efforts to highlight locally sourced ingredients.
In Los Angeles, Goodboybob has put Frinj coffee on its pour-over menu and included it as part of a rare coffee subscription. Chief Executive Marcus Young has consulted with Frinj, and as the yield increases intends to offer more in the future.
Once coffee plants are established, trees can produce coffee annually for over 25 years. “We are still very early in the California coffee industry’s developmental phase,” says Jay Ruskey of Frinj Coffee.
(Jonnah Perkins)
“We are always excited to have it on our menu,” Young says. “Jay has been part of our speaker series, and we love when he brings coffee trees with him, tying the conversation to something local.”
Frinj also is exploring uses for other parts of the coffee plant. Coffee leaves, flowers and cherries (the fruit) were highlighted in a tea-style course at Blue Bottle Studio, brewed as elegant infusions.
“We’ve really just been stuck on this bean,” says Ruskey. “By being a fruit grower at heart, processing this beautiful fruit with these complex flavors, antioxidants and all these healthy products within the fruit that usually gets composted, I feel like it’s just such a waste and tragedy. So I do think there are opportunities.”
When Ristenpart took a camping trip with his students at Good Land Organics for a hands-on experience, they sampled a batch of fresh cascara (dried coffee cherry) syrup. “We made blueberry pancakes in the morning and we’re pouring it on like maple syrup,” he says. “The best pancakes I have ever had in my life!”
Coffee blossom tea? Jay Ruskey uses various parts of the coffee plant, including the leaves and flowers, to brew infusions.
(Julie Wolfson)
Frinj also supplies plant material, support for cultivation and sales opportunities for other coffee farmers.
“None of this infrastructure was available seven years ago,” Ruskey says. “Coffee is essentially a fruit tree crop, which means establishment can be a long process as it can take 4 to 5 years to produce a first crop,” he adds.
Once coffee plants are established, trees can produce coffee annually for over 25 years, “so we are still very early in the California coffee industry’s developmental phase.”
Frinj processes post-harvest coffee, sells green beans, roasts beans and provides sales channels on its own web shop and directly to coffee companies.
Currently on the website, roasted coffee of various varieties from several farms is priced at $15 to $125. A coffee named Sundays at Toro, grown in Santa Barbara County by Chris and Kristina McCausland, is a Pacas variety with tasting notes of black cherry, passion fruit, cacao and Port wine.
Frinj coffees made an appearance at the 2023 U.S. Brewers Cup — a prestigious competition highlighting the craft of brewing filter coffee — in Portland, Ore. Elika Liftee, director of barista education at Onyx Coffee in Arkansas, competed in the finals with a blend of coffees grown at Rancho Delfino in Carpinteria.
“Ideally, we want to be celebrated as top shelf coffees,” Ruskey says, “and be served in coffee shops that have customers who want to experience some of the best coffees in the world.”
Business
iPic movie theater chain files for bankruptcy
The iPic dine-in movie theater chain has filed for Chapter 11 bankruptcy protection and intends to pursue a sale of its assets, citing the difficult post-pandemic theatrical market.
The Boca Raton, Fla.-based company has 13 locations across the U.S., including in Pasadena and Westwood, according to a Feb. 25 filing in U.S. Bankruptcy Court in the Southern District of Florida, West Palm Beach division.
As part of the bankruptcy process, the Pasadena and Westwood theaters will be permanently closed, according to WARN Act notices filed with the state of California’s Employment Development Department.
The company came to its conclusion after “exploring a range of possible alternatives,” iPic Chief Executive Patrick Quinn said in a statement.
“We are committed to continuing our business operations with minimal impact throughout the process and will endeavor to serve our customers with the high standard of care they have come to expect from us,” he said.
The company will keep its current management to maintain day-to-day operations while it goes through the bankruptcy process, iPic said in the statement. The last day of employment for workers in its Pasadena and Westwood locations is April 28, according to a state WARN Act notice. The chain has 1,300 full- and part-time employees, with 193 workers in California.
The theatrical business, including the exhibition industry, still has not recovered from the pandemic’s effect on consumer behavior. Last year, overall box office revenue in the U.S. and Canada totaled about $8.8 billion, up just 1.6% compared with 2024. Even more troubling is that industry revenue in 2025 was down 22.1% compared with pre-pandemic 2019’s totals.
IPic noted those trends in its bankruptcy filing, describing the changes in consumer behavior as “lasting” and blaming the rise of streaming for “fundamentally” altering the movie theater business.
“These industry shifts have directly reduced box office revenues and related ancillary revenues, including food and beverage sales,” the company stated in its bankruptcy filing.
IPic also attributed its decision to rising rents and labor costs.
The company estimated it owed about $141,000 in taxes and about $2.7 million in total unsecured claims. The company’s assets were valued at about $155.3 million, the majority of which coming from theater equipment and furniture. Its liabilities totaled $113.9 million.
The chain had previously filed for bankruptcy protection in 2019.
Business
Startup Varda Space Industries snags former Mattel plant in El Segundo
In an expansion of its business of processing pharmaceuticals in Earth’s orbit, Varda Space Industries is renting a large El Segundo plant where toy manufacturer Mattel used to design Hot Wheels and Barbie dolls.
The plant in El Segundo’s aerospace corridor will be an extension of Varda Space Industries’ headquarters in a much smaller building on nearby Aviation Boulevard.
Varda will occupy a 205,443-square-foot industrial and office campus at 2031 E. Mariposa Ave., which will give it additional capacity to manufacture spacecraft at scale, the company said.
Originally built in the 1940s as an aircraft facility, the complex has a history as part of aerospace and defense industries that have long shaped the South Bay and is near a host of major defense and space contractors. It is also close to Los Angeles Air Force Base, headquarters to the Space Systems Command.
Workers test AstroForge’s Odin asteroid probe, which was lost in space after launch this year.
(Varda Space Industries)
Varda is one of a new generation of aerospace startups that have flourished in Southern California and the South Bay over the last several years, particularly in El Segundo, often with ties to SpaceX.
Elon Musk’s company, founded in 2002 in El Segundo, has revolutionized the industry with reusable rockets that have radically lowered the cost of lifting payloads into space. Though it has moved its headquarters to Texas, SpaceX retains large-scale operations in Hawthorne.
Varda co-founder and Chief Executive Will Bruey is a former SpaceX avionics engineer, and the company’s spacecraft are launched on SpaceX’s workhorse Falcon 9 rockets from Vandenberg Space Force Base in Santa Barbara County.
Varda makes automated labs that look like cylindrical desktop speakers, which it sends into orbit in capsules and satellite platforms it also builds. There, in microgravity, the miniature labs grow molecular crystals that are purer than those produced in Earth’s gravity for use in pharmaceuticals.
It has contracts with drug companies and also the military, which tests technology at hypersonic speeds as the capsules return to Earth.
Its fifth capsule was launched in November and returned to Earth in late January; its next mission is set in the coming weeks. Varda has more than 10 missions scheduled on Falcon 9s through 2028.
For the last several decades, the Mariposa Avenue property served as the research and development center for Mattel Toys. El Segundo has also long been a center for the toy industry as companies like to set up shop in the shadow of Mattel.
The Mattel facility “has always been an exceptional property with a legacy tied to aerospace innovation, and leasing to Varda Space Industries feels like a natural continuation of that story,” said Michael Woods, a partner at GPI Cos., which owns the property.
“We are proud to support a company that is genuinely pushing the boundaries of what’s possible, and are excited to watch Varda grow and thrive here in El Segundo,” Woods said.
As one of the country’s most active hubs of aerospace and defense innovation, El Segundo has seen its industrial property vacancy fall to 3.4% on demand from space companies, government contractors and technology startups, real estate brokerage CBRE said.
Successful startups often have to leave the neighborhood when they want to expand, real estate broker Bob Haley of CBRE said. The 9-acre Mattel facility was big enough to keep Varda in the city.
Last year, Varda subleased about 55,000 square feet of lab space from alternative protein company Beyond Meat at 888 Douglas St. in El Segundo, which it started moving into in June.
Varda will get the keys to its new building in December and spend four to eight months building production and assembly facilities as it ramps up operations. By the end of next year, it expects to have constructed 10 more spacecraft.
In the future, Varda could consolidate offices there, given its size. Currently, though, the plan is to retain all properties, creating a campus of three buildings within a mile of one another that are served by the company’s transportation services, Chief Operating Officer Jonathan Barr said.
“We already have Varda-branded shuttles running up and down Aviation Boulevard,” he said.
Business
How Iran War Is Threatening Global Oil and Gas Supplies
Ships near the Strait of Hormuz before and after attacks began
Every day, around 80 oil and gas tankers typically pass through the Strait of Hormuz, the narrow waterway off Iran’s southern coast that carries a fifth of the world’s oil and a significant amount of natural gas.
On Monday, just two oil and gas tankers appear to have crossed the strait, according to a New York Times analysis of shipping activity from Kpler, an industry data firm. Since then, one tanker passed through.
“It’s a de facto closure,” said Dan Pickering, chief investment officer of Pickering Energy Partners, a Houston financial services firm. “You’ve got a significant number of vessels on either side of the strait but no one is willing to go through.”
Tankers have been staying away from Hormuz since the U.S.-Israeli attacks on Iran that began on Saturday. A prolonged conflict could ripple broadly across the global economy, threatening the energy supplies of countries halfway around the world and stoking inflation.
International oil prices have climbed 12 percent since the fighting began, trading Tuesday around $81 a barrel, and natural gas prices have surged in Europe and in Asia.
A senior Iranian military official threatened on Monday to “set on fire” any ships traveling through the Strait of Hormuz. Vessels in the region have already come under attack. Several oil and gas facilities have also been struck or affected by nearby shelling, though the damage did not initially appear to be catastrophic.
Where ships and energy facilities have been damaged
A fire broke out Tuesday at a major energy hub in Fujairah, United Arab Emirates, from the falling debris of a downed drone, the authorities said. On Monday, Qatar halted production of liquefied natural gas, or fuel that has been cooled so that it can be transported on ships, after attacks on its facilities.
The sharp reduction in tanker traffic is reducing the supply of oil and gas to world markets, pushing up prices for both commodities. And the longer that ships stay away from the Strait of Hormuz, the less oil and gas get out to the world, which could raise prices even more.
Shipping companies have paused their tankers to protect their crew and cargo, and because insurance companies are charging significantly more to cover vessels in the conflict area.
On Tuesday, President Trump said that “if necessary,” the U.S. Navy would begin escorting tankers through the strait. He also said a U.S. government agency would begin offering “political risk insurance” to shipping lines in the area.
In addition to tankers, other large vessels regularly go through the strait, including car carriers and container ships. In normal conditions, nearly 160 make the trip each day.
Some ships in the region turn off the devices that broadcast their positions, while others transmit false locations — making it hard to give a full picture of the traffic in the strait.
The Shiva is a small oil tanker that has repeatedly faked its location, according to TankerTrackers.com, which tracks global oil shipments. It is suspected of carrying sanctioned Iranian oil, according to Kpler. The Shiva was one of the two tankers that crossed the strait on Monday.
The oil and gas that typically move through the strait come from big producing countries like Saudi Arabia, Iraq, Iran and United Arab Emirates, and are exported around the world.
Where tankers moving through the Strait have traveled
In 2024, more than 80 percent of the oil and gas transported through the Strait of Hormuz went to Asia. China, India, Japan and South Korea were the top importers, according to the U.S. Energy Information Administration.
Countries have energy stockpiles that could last them into the coming months, but a continued shutdown of the strait could damage their economies.
Several big disruptions have roiled supply chains in recent years, but the tanker standstill in the Strait of Hormuz could have an outsize impact.
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