Business
Why TV News Anchors Like Joy Reid and Don Lemon Are Moving to Substack
Should Jim Acosta wear a tie?
For the last two months, since the former anchor quit his job at CNN, Mr. Acosta has been broadcasting online several times per week, usually from his dining room, using his iPhone. Often, he is troubleshooting in real time, far from the high-gloss desk and sophisticated cameras of his CNN set.
One question he faces is how many “frills” to add to his interviews with the likes of Pete Buttigieg, the former transportation secretary, or Representative Hakeem Jeffries of New York, the top House Democrat.
“The magic here is not killing or messing with this organic nature of the show,” said Matt Hoye, Mr. Acosta’s newly hired executive producer and a 30-year veteran of CNN, who is leaning “no” on adding neckties but “yes” on graphics.
“The Jim Acosta Show” streams live on Substack, a platform that has recently cemented itself as a harbor for stranded television anchors.
In January, the start-up best known for email newsletters gave all users the ability to publish live video. Now it is home to a handful of cable stars marooned from their mainstream media jobs amid reshuffled lineups, salary cuts and other controversies. On Substack, where politics is the most popular and lucrative category, anti-Trump publishers have been performing particularly well.
Joy Reid began regularly posting to Substack in March, after her MSNBC show was canceled. On Friday, the former CNN anchor Don Lemon joined Substack after a year of livestreaming on YouTube. They join established chart-toppers, like Mehdi Hasan (the former MSNBC host) and Dan Rather (the onetime face of CBS News), along with various CNN expatriates: Norm Eisen, Jessica Yellin, Chris Cillizza, Elise Labott and Alisyn Camerota.
This new TV diaspora has one central proposition: The future of news is casual. Sometimes very casual. Anchors can lose their seats and still hold on to their star power, so long as they give modern audiences what they want. “What’s most important in my business now is authenticity,” as Fox News host-turned-YouTube star Megyn Kelly recently told The New York Times.
“Jim Acosta’s people do not really care if Jim Acosta is wearing pancake makeup or not,” said Molly Jong-Fast, who is both an MSNBC political analyst and a regular guest on Substack shows.
Last Wednesday, Mr. Acosta ended his 30-minute interview with Representative Jeffries by talking about college basketball. Then a small orange ball materialized in the host’s hand, delivered by his fetch-hungry beagle, Duke. His visible houseplants had been previously mocked on Fox News, to which Mr. Acosta soberly objected.
Last month, on his birthday weekend, Don Lemon used his YouTube channel to stream himself having breakfast and lunch — both lasted nearly an hour — and a party, during which he sang parts of Kendrick Lamar’s “Not Like Us” into a karaoke microphone.
“People don’t really care if they’re in a coat and tie on the north lawn of the White House or in an air-conditioned studio in 30 Rock,” said Jeff Zucker, former president of CNN and former boss to several of these now-independent journalists. “They just want to hang out and hear from someone they like and trust.”
Katie Couric, who started an independent media company in 2017, has found the accelerated decline of linear television “at times upsetting,” she said: “I used to anchor the ‘CBS Evening News’ and ‘The Today Show,’ and I’m doing Instagram Lives now.”
Today, however, with a few dozen employees and a newsletter nearing one million subscribers, she more often feels legacy media is “late to the party.” Broadcasting on social media is “authenticity on steroids,” said Ms. Couric, who recently paused shopping for an Oscar’s party dress to livestream a breaking-news discussion on Ukraine, parking herself on the couch of a fashion brand’s showroom, wearing no makeup, she pointed out.
Mr. Lemon, who was ousted by CNN in 2023, a few months after making remarks about Nikki Haley’s age that were widely viewed as sexist, said he was courted almost immediately by Substack. Instead he agreed in 2024 to bring a new show to X with Elon Musk as his first interview guest.
That interview grew tense, and when Mr. Musk subsequently canceled their $1.5 million deal, Mr. Lemon filed a lawsuit that is ongoing. (“It’s crazy that I am in litigation with the richest man in the world,” Mr. Lemon said, though he claimed to not think about it very often.)
In the meantime, Mr. Lemon grew his YouTube channel to more than 656,000 subscribers, uploading his own takes, “Lemon drops,” alongside interviews with the conservative podcaster Candace Owens and Representative Jasmine Crockett, a Democrat from Texas.
“At first, you’re frightened, like, ‘Oh no, I’m not on the big broadcast anymore,’” said Mr. Lemon, who initially recorded his YouTube videos from a pricey, professionally lit studio — “cable news lite,” he said — until he realized that the chatty bonus videos he filmed in his living room, with his barking dogs, were more positively received by subscribers.
“You don’t need all those things that you think you need,” he said.
In December, Mr. Lemon added a paid membership option to his YouTube channel, with options ranging from about $3 to $50 a month. A representative declined to disclose his membership numbers. But Mr. Lemon said the show is profitable, primarily through YouTube’s advertising revenue share. He also earns income through social media sponsorships and corporate speaking engagements that he said he wasn’t able to accept while working for CNN.
Ms. Reid, who lost her MSNBC slot about a month ago, is still experiencing the “strange disconnect” of life without a television schedule and team of producers, she said.
She is “just tired,” she said, and working through her next steps, Ms. Reid said in an interview: “What do I want to do? What am I good at? What can I do to contribute to the world?” For now, she has landed on writing about democracy to an audience of about 118,000.
Mr. Acosta, whose subscribers surged after he encouraged CNN viewers in his sign-off message to not “bow down to a tyrant,” now ranks among Substack’s top 20 publishers in politics. Catherine Valentine, who recruits and wrangles these political and television personalities for Substack now calls this the “Jim Acosta model.”
Among his 287,000 total readers, Mr. Acosta has more than 10,000 paid subscribers, though he too declined to provide any specific financial figures. When asked in early March if he was approaching the $1 million mark in annualized revenue, Mr. Acosta laughed: “Are you writing a story, like, look at all these greedy broadcast journalists cashing in?” (He also answered: “I’m getting there.”)
Mr. Acosta has also been exploring additional content partnerships, like a podcasting deal, to augment his Substack presence. But he still speaks about Substack with the reverence of a former college radio host experimenting with “garage rock” — or at least a “model submarine enthusiast,” he said.
“It feels like I’ve stumbled upon this really cool hobby that I wish I’d known about sooner, but I didn’t,” Mr. Acosta said. “And I don’t know if CNN would have allowed me to have a presence.” (One current CNN anchor, Jake Tapper, does use Substack, but more as a social media feed, reposting CNN clips.)
Some networks have tried to incorporate more of internet’s casual and chaotic offerings into their sleek lineups, as when ESPN acquired the freewheeling “Pat McAfee Show” or Fox News developed a show with “a signature podcast style” around Will Cain.
But many still place restrictions on their employees’ presence on platforms such as Substack, said Marc Paskin, a talent agent who represents journalists as co-head of news and broadcasting at United Talent Agency, where Mr. Lemon is a client.
“There has always been a fear of cannibalization of an audience,” Mr. Paskin said. “The truth of matter is that these things should be viewed as partners.”
Until 2026, Mr. Lemon still has a contract in place with CNN that limits his broadcasting opportunities with competitors. Will he return to television then? Maybe if someone made him a “great offer,” he said. But maybe not.
“The longer I do this, the more satisfying it becomes, the more profitable it becomes and I start loving it more,” he said. “I think the folks who are in legacy media now are going to have to figure out what we’re doing over here.”
Business
Newsom’s budget includes $200 million to make up for Trump’s canceled EV rebates, among other climate items
Gov. Gavin Newsom on Friday doubled down on California’s commitment to electric vehicles with proposed rebates intended to backfill federal tax credits canceled by the Trump administration.
The plan would allocate $200 million in one-time special funds for a new point-of-sale incentive program for light-duty zero-emissions vehicles. It was part of a sweeping $348.9-billion state budget proposal released Friday, which also included items to address air pollution and worsening wildfires, amid a projected $3-billion state deficit.
EVs have become a flashpoint in California’s battle against the Trump administration, which moved last year to repeal the state’s long-held authority to set strict tailpipe emission standards and eventually ban the sale of new gas powered cars.
Last year, Trump ended federal tax credits of up to $7,500 for EV customers that were part of President Biden’s 2022 Inflation Reduction Act. In September, his administration also let lapse federal authorization for California’s Clean Air Vehicle decal program, which allowed solo EV drivers to use carpool lanes.
“Despite federal interference, the governor maintains his commitment to protecting public health and achieving California’s world leading climate agenda,” Lindsay Buckley, spokesperson for the California Air Resources Board, said in an email. “This incentive program will help continue the state’s ZEV momentum, especially with the federal administration eliminating the federal EV tax credit and carpool lane access.”
Newsom had previously flip-flopped on this idea, first vowing to restore a state program that provided up to $7,500 to buy clean cars and then walking it back in September. That same month, a group of five automakers including Honda, Rivian, Hyundai, Volkswagen and Audi wrote a letter urging Newsom and state legislators to establish a $5,000 EV tax rebate to replace the lost federal incentives, Politico reported.
During his State of the State speech Thursday — one year after the devastating Palisades and Eaton fires in Los Angeles — Newsom said California “refuse[s] to be bystanders” while China and other nations take the lead on electric vehicles and the clean energy transition. He touted the state’s investments in solar, hydrogen, wind and nuclear power, as well as its recent move away from the use of any coal-fired power.
“We must continue our prudent fiscal management, funding our reserves, and continuing the investments Californians rely on, from education to public safety, all while preparing for Trump’s volatility outside our control,” the governor said in a statement. “This is what responsible governance looks like.”
Several environmental groups had been urging Newsom to invest more in clean air and clean vehicle programs, which they say are critical to the state’s ambitious goals for human health and the environment. Transportation is the largest source of climate and air pollution in California and is responsible for more than a third of global warming emissions, said Daniel Barad, Western states policy manager with the nonprofit Union of Concerned Scientists.
“As federal attacks threaten California’s authority to protect public health, incentives are more essential than ever to scale up clean cars and trucks,” Barad said. “The governor and legislative leaders must act now to fully fund zero-emission transportation and pursue new revenue to grow and sustain climate investments.”
Katelyn Roedner Sutter, California senior director with the nonprofit Environmental Defense Fund, called it “an essential step to save money for Californians, cut harmful pollution, spur innovation, and support the global competitiveness of our auto industry.”
While the budget proposal does not include significant new spending proposals, it contains other line items relating to climate and the environment. Among them are plans to continue implementing Proposition 4, the $10-billion climate bond approved by voters in 2024 for programs geared toward wildfire resilience, safe drinking water, flood management, extreme heat mitigation and other similar efforts.
Among $2.1 billion in climate bond investments proposed this year are $58 million for wildfire prevention and hazardous fuels reduction projects in vulnerable communities, and nearly $20 million to assist homeowners with defensible space to prevent fire. Water-related investments include $232 million for flood control projects and nearly $70 million to support repairs to existing or new water conveyance projects.
The proposal also lays out how to spend money from California’s signature cap-and-trade program, which sets limits on greenhouse gas emissions and allows large polluters to buy and sell unused emission allowances at quarterly auctions. State lawmakers last year voted to extend the program through 2045 and rename it cap-and-invest.
The spending plan includes a new tiered structure for cap-and-invest that first funds statutory obligations such as manufacturing tax exemptions, followed by $1 billion for the high speed rail project, $750 million to support the California Department of Forestry and Fire Protection, and finally secondary program funding such as affordable housing and low-carbon transit options.
But while some groups applauded the budget’s broad handling of climate issues, others criticized it for leaning too heavily on volatile funding sources for environmental priorities, such as special funds and one-time allocations.
The Sierra Club called the EV incentive program a crucial investment but said too many other items were left with “patchwork strategies that make long-term planning harder.”
“Just yesterday, the Governor acknowledged in his State of the State address that the climate risk is a financial risk. That is exactly why California needs climate investments that are stable and ongoing,” said Sierra Club director Miguel Miguel.
California Environmental Voters, meanwhile, stressed that the state should continue to work toward legislation that would hold oil and gas companies liable for damages caused by their emissions — a plan known as “Make Polluters Pay” that stalled last year amid fierce lobbying and industry pressure.
“Instead of asking families to absorb the costs, the Legislature must look seriously at holding polluters accountable for the harm they’ve caused,” said Shannon Olivieri Hovis, California Environmental Voters’ chief strategy officer.
Sarah Swig, Newsom’s senior advisor for climate, noted that the state’s budget plan came just days after Trump withdrew the United States from the United Nations Framework Convention on Climate Change, a major global treaty signed by nearly 200 countries with the aim of addressing global warming through coordinated international action.
“California is not slowing down on climate at a time when we continue to see attack after attack from the federal government, including as recently as this week with the Trump administration’s withdrawal from the UNFCCC,” Swig told reporters Friday. “California’s leadership has never mattered more.”
Business
Abandoned shops and missing customers: Fire-scarred businesses are still stuck in the aftermath
The charred remains of the historic Pacific Palisades Business Block cast a shadow over a once-bustling shopping district along West Sunset Boulevard.
Empty lots littered with debris and ash line the street where houses and small businesses once stood. A year since the Palisades fire roared through the neighborhood, only a handful of businesses have reopened.
The Starbucks, Bank of America, and other businesses that used to operate in the century-old Business Block are gone. All that remains of the Spanish Colonial Revival building are some arches surrounding what used to be a busy retail space. The burned-out, rusty remnants of a walk-in vault squat in the center of the structure.
Nearby, the Shade Store, the Free-est clothing store, Skin Local spa, a Hastens mattress store, Sweet Laurel Bakery and the Hydration Room are among the many stores still shuttered. Local barbershop Gornik & Drucker doesn’t know if it can reopen.
“We have been going back and forth on what it would take to survive,” co-owner Leslie Gornik said. “If we open, we have to start over from scratch.”
Hundreds gathered around Business Block on the anniversary of he fire on Wednesday to witness a military-style white-glove ceremony to pay respects to the families who lost loved ones. Photos of those killed from the neighborhood were placed at the Palisades Village Green next door.
The Palisades fire burned for 24 days, destroying more than 6,800 structures, damaging countless others and forcing most of the neighborhood’s residents to move elsewhere. About 30 miles northeast, the Eaton fire burned more than 9,400 structures. Combined, the fires killed 31 people.
Remnants of the the Pacific Palisades Business Block, which was completed in 1924 and burned in the Palisades fire.
The few businesses that are back in Palisades serve as a beacon of hope for the community, but owners and managers say business is down and customers haven’t returned.
Ruby Nails & Spa, located near the Business Block, was closed for eight months before reopening in September. Now business is only half of what it was before the fires, owner Ruby Hong-Tran said.
“People come back to support but they live far away now,” she said. “All my clients, their houses burned.”
Ruby Hong-Tran, owner of Ruby Nails & Spa in Pacific Palisades, says her business is half of what it was since reopening.
It took months to clean all the smoke damage from her shop. The front is still being fixed to cover up burn damage.
The firestorms destroyed swaths of other neighborhoods, including Malibu, Topanga, Sierra Madre and Altadena, where businesses and homeowners also are struggling to build back.
Some are figuring out whether it is worth rebuilding. Some have given up.
The Los Angeles Economic Development Corporation estimated last year that more than 1,800 small businesses were in the burn zones in Pacific Palisades, Malibu and Altadena, impacting more than 11,000 jobs.
Businesses say they often have been on their own. The Federal Emergency Management Agency tasked the U.S. Army Corps of Engineers to clean up debris at private residences, some public buildings and places of worship — but not commercial properties.
Business owners had to clean up the charred debris and toxic waste on their properties. Many had to navigate complicated insurance claims and apply for emergency loans to stay afloat.
Rosie Maravilla, general manager of Anawalt’s Palisades Hardware, said damage to her store was limited, and insurance covered the cleaning, so she was able to open quickly. The store reopened just one month after the fire.
Rosie Maravilla, general manager of Anawalt Palisades Hardware, in front of of the store in Pacific Palisades.
Still, sales are 35% lower than what they used to be.
“In the early days, it was bad. We weren’t making anything,” Maravilla said. “We’re lucky the company kept us employed.”
The customer base has changed. Instead of homeowners working on personal projects, the store is serving contractors working on rebuilding in the area.
An archival image of the area in Pacific Palisades hangs over the aisles in Anawalt Palisades Hardware, where business is down despite a customer base of contractors who are rebuilding.
Across the street from the Business Block, the Palisades Village mall was spared the flames and looks pristine, but is still closed. Shop windows are covered with tarps. Low metal gates block entry to the high-end outlets. The mall is still replacing its drywall to eliminate airborne contaminants that the fire could have spread.
All of its posh shops still are shut: Erewhon, Lululemon ,Bay Theater, Blue Ribbon Sushi, athletic apparel store Alo, Buck Mason men’s and Veronica Beard women’s boutiques.
Mall owner and developer Rick Caruso said he is spending $60 million to reopen in August.
The need to bring back businesses impacted by the fires is urgent, Caruso said, and not just to support returning residents.
“It’s critical to bring jobs back and also for the city to start creating some tax revenue to support city services,” he said. ”Leaders need to do more to speed up the rebuilding process, such as speeding up the approval of building permits and stationing building inspectors closer to burn areas.”
Pedestrians walk past the Erewhon market in Palisades Village that plans to reopen this year.
(Genaro Molina/Los Angeles Times)
Wednesday, on the anniversary of the fire, Caruso sent three light beams into the sky over the mall, which met in one stream to honor the impacted communities of Pacific Palisades, Altadena and Malibu.
The nighttime display will continue through Jan. 31.
Business Block’s history dates to 1924, when it served as a home for the community’s first ventures. In the 1980s, plans to tear it down and build a mall sparked a local uprising to save the historic symbol of the neighborhood’s vibrancy. It was designated a Los Angeles Historic-Cultural Monument in 1984.
Tiana Noble, a Starbucks spokesperson, said the landlord terminated the company’s lease when the building burned down. Bank of America said it secured a new lease to rebuild nearby.
Business Block’s fate is still unclear. Some people want to preserve its shell and turn it into a memorial.
This week, it was ringed by a fence emblazoned with the words “Empowering fresh starts together.”
Caruso said the ruins should be torn down.
“It needs to be demolished and cleaned up,” he said. “It’s an eyesore right now and a hazard. I would put grass on it and make it attractive to the community.”
Twisted and scorched remnants of the the Pacific Palisades Business Block still are there a year after the fire.
A short walk from the Business Block and near a burned-down Ralphs grocery store is the Palisades Garden Cafe, one of the few places in the neighborhood to get food and drink. The small, vibrant cafe was closed for two months after the fire, during which the employees went without pay.
Manager Lita Rodriguez said business is improving, but misses the regulars.
“We used to get tons of students and teachers who live and work here,” she said. “Our customers are mostly contractors now.”
Business
California led the nation in job cuts last year, but the pace slowed in December
Buffeted by upheavals in the tech and entertainment industries, California led the nation in job cuts last year — but the pace of layoffs slowed sharply in December both in the state and nationwide as company hiring plans picked up.
State employers announced just 2,739 layoffs in December, well down from the 14,288 they said they would cut in November.
Still, with the exception of Washington, D.C., California led all states in 2025 with 175,761 job losses, according to a report from outplacement firm Challenger, Gray & Christmas.
The slowdown in December losses was experienced nationwide, where U.S.-based employers announced 35,553 job cuts for the month. That was down 50% from the 71,321 job cuts announced in November and down 8% from the 38,792 job cuts reported the same month last year.
That amounted to good news in a year that saw the nation’s economy suffer through 1.2 million layoffs — the most since the economic destruction caused by the pandemic, which led to 2.3 million job losses in 2020, according to the report.
“The year closed with the fewest announced layoff plans all year. While December is typically slow, this coupled with higher hiring plans, is a positive sign after a year of high job cutting plans,” Andy Challenger, a workplace expert at the firm, said in a statement.
The California economy was lashed all year by tumult in Hollywood, which has been hit by a slowdown in filming as well as media and entertainment industry consolidation.
Meanwhile, the advent of artificial intelligence boosted capital spending in Silicon Valley at the expense of jobs, though Challenger said the losses were also the result of “overhiring over the last decade.”
Workers were laid off by the thousands at Intel, Salesforce, Meta, Paramount, Walt Disney Co. and elsewhere. Apple even announced its own rare round of cuts.
The 75,506 job losses in technology California experienced last year dwarfed every other industry, according to Challenger’s data. It attributed 10,908 of the cuts to AI.
Entertainment, leisure and media combined saw 17,343 announced layoffs.
The losses pushed the state’s unemployment rate up a tenth of a point to 5.6% in September, the highest in the nation aside from Washington, D.C., according to the U.S. Bureau of Labor Statistics data released in December.
September also marked the fourth straight month the state lost jobs, though they only amounted to 4,500 in September, according to the bureau data.
Nationally, Washington, D.C., took the biggest jobs hits last year due to Elon Musk’s initiative to purge the federal workforce. The district’s 303,778 announced job losses dwarfed those of California, though there none reported for December.
The government sector led all industries last year with job losses of 308,167 nationwide, while technology led in private sector job cuts with 154,445. Other sector with losses approaching 100,000 were warehousing and retail.
Despite the attention focused on President Trump’s tariffs regime, they were only cited nationally for 7,908 job cuts last year, with none announced in December.
New York experienced 109,030 announced losses, the second most of any state. Georgia was third at 80,893.
These latest figures follow a report from the Labor Department this week that businesses and government agencies posted 7.1 million open jobs at the end of November, down from 7.4 million in October. Layoffs also dropped indicating the economy is experiencing a “low-hire, low-fire” job market.
At the same time, the U.S. economy grew at an 4.3% annual rate in the third quarter, surprising economists with the fastest expansion in two years, as consumer and government spending, as well as exports, grew. However, the government shutdown, which halted data collection, may have distorted the results.
Still, December’s announced hiring plans also were positive. Last month, employers nationwide said they would hire 10,496 employees, the highest total for the month since 2022 when they announced plans to hire 51,693 workers, Challenger said.
The December plans contrasted sharply with the 12-month figure. Last year, U.S. employers announced they would hire 507,647 workers, down 34% from 2024.
The Associated Press contributed to this report.
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