Business
Trump vs. Harris: The 2024 Election Has Taken Over TikTok
Welcome to the TikTok election.
Every week, people post tens of thousands of videos on the app that mention Vice President Kamala Harris or former President Donald J. Trump, including election updates, conspiracy theories and dance routines. Those posts attract hundreds of millions of views — on par with the interest in hit shows like “Love Island” or the pop star Chappell Roan, according to Zelf, a social video analytics company — even though the videos represent just a slice of the content about the election on the app.
No two TikTok feeds are the same, because the app’s algorithm sends different videos to users based on their interests. To better understand the election content that’s reaching the app’s 170 million American users, The New York Times watched hundreds of videos from creators across the political spectrum.
What emerged was not a single type of video. Everyday Americans, news outlets and political operatives have been trying to crack TikTok’s algorithm with a range of videos, including bombastic debate clips, songs made from speech snippets, comedic impersonations and solo diatribes.
Here is what many of them look like, and what some of the people behind them are trying to achieve.
The
Swifties
Even though Taylor Swift has announced she’ll be voting for Ms. Harris, TikTok users on both sides of the aisle use the pop star’s music for political content.
The
Impersonators
Impersonators are a fixture of presidential elections — lucky are the “Saturday Night Live” stars who resemble candidates — and they’re all over TikTok, too. The app seems cannier than other platforms in funneling comedy videos to receptive viewers.
Austin Nasso, a 29-year-old comedian in New York City, regularly posts impressions of both Mr. Trump and President Biden.
“I’m trying not to deliberately choose sides in the content,” Mr. Nasso said. “I’m trying to make fun of both of them.”
Sam Wiles, a 37-year-old comedian and writer in Los Angeles, amassed 45,000 TikTok followers in one three-week period this summer with his exaggerated impressions of Mr. Vance. He said the same videos hadn’t received nearly the same attention on Instagram or X.
Mr. Wiles said that his videos seemed to be reaching mostly liberal-leaning viewers and hadn’t drawn many pro-Vance or pro-Trump comments.
“On TikTok, like minds can collect a little more, for good or bad,” he said. “I’m just finding people who like my stuff much more easily.”
Since 2019, Allison Reese, a 32-year-old comedian in Los Angeles, has cornered the social media market on impressions of Ms. Harris. A key element of her portrayal? Nailing the laugh.
Her impression of Ms. Harris is funny but often flattering. “I think she’s got a good head on her shoulders,” Ms. Reese told The Times earlier this year. “I don’t agree with everything, but who would?”
The
Hamilton Liberals
The musical “Hamilton” is nearly a decade old and tells the story of politics in the United States from the centuries before that. Still, on TikTok, plenty of users on the left have found the show’s founding-father-inspired music a fitting vessel for explaining and debating the current election. The official Broadway cast also released a video last month urging voter registrations.
The
News Outlets
Established news outlets have largely been behind the curve on TikTok, where viewers often prefer colloquial videos from individual commentators over traditional news anchors speaking from behind a desk. But several outlets, including The Daily Mail, CNN and NBC News, have made strides this cycle by posting debate snippets, interview clips and their own analyses.
This CNN video shows how even formal news networks are taking their cues from TikTok. While many of the network’s TikTok videos seem like excerpts from its TV programming, some of its biggest hits feel more organic and less slickly produced. David Chalian, CNN’s political director, is still sharing poll results as he would on air, but from a very different environment.
A particular standout on TikTok has been The Daily Mail, the news site and British tabloid. It has amassed over 14 million followers with rapid-fire updates and short clips with punchy headlines: “Trump Hits Back At Obama” or “Harris Tells Oprah Intruders Are ‘Getting Shot.’” The publication often traffics in sensationalism, recently promoting a conspiracy theory about the attempted assassination of Mr. Trump in July and asking undecided Black voters to share the animals they associate with Ms. Harris and Mr. Trump.
Phil Harvey, the site’s head of social video, said the outlet had recognized that being fast was essential: A couple of hours can be the difference between a post that breaks through and one that doesn’t. The organization has about 20 “short-form video specialists,” he said, split between journalists and “social creatives” who can navigate algorithms. Unlike traditional broadcasters, he said, “for us, every hook, every edit, every transition, every clip is structured to work on an algorithm.”
NBC News has also experimented on its TikTok channel, condensing the 90-minute presidential debate between Mr. Trump and Ms. Harris into a single minute, and using the app’s tools to overlay a video of one of its analysts onto debate footage.
Efforts by traditional news outlets appear to be working. Eight of the 10 most viewed TikTok videos about the September debate were from mainstream news sources, according to Zelf data.
The
Pundits
Political commentators on TikTok are a little different from their MSNBC and Fox News counterparts. They’re more casual and accessible to their viewers, engaging with comments and answering questions.
Link Lauren, a 27-year-old political commentator who worked for Robert F. Kennedy Jr.’s campaign, has over 700,000 followers on TikTok, where his daily videos often refer to Ms. Harris as “Kamalamity” and criticize the “liberal media establishment.” He likens his three- to four-minute posts to TV segments, where he dissects a news story from the day while projecting images and videos behind him.
Plenty of other creators operate using a TV-esque model, like V Spehar, known online as Under the Desk News, who has over three million followers. (The name is literal. Mx. Spehar, 42, got their start recording segments under a desk.) Spehar, whose content leans left, regularly posts multiple videos a day covering breaking news and updating stories, often wearing a suit like a traditional anchor.
The
Manoverse
Mr. Trump’s campaign has spent much of the year trying to court young men, and TikTok is rife with that demographic. The candidate has rallied support from a group of YouTube pranksters known as the Nelk Boys, as well as the Gen Z streamer Adin Ross, who was banned from the streaming site Twitch for hateful content, and Jake and Logan Paul, the influencer brothers who have gone into professional boxing and wrestling. Bryce Hall, a TikTok creator who amassed more than 23 million followers by living in a party house with other social media stars, made a prominent endorsement of Mr. Trump recently after appearing on stage at one of his rallies.
Videos featuring Mr. Trump have often made him appear more relatable.
Their meeting was to raise money for charity and not meant to be political, Mr. DeChambeau later said.
Of Mr. Trump, one user commented: “Bro seems so chill. He’s actually somebody I would want to hang around.” Another said: “I want him as my grandpa and not even because of the money. He just seems so damn nice.”
The
Dancers
Perhaps no genre is bigger on TikTok than dancing, which was cemented as a hallmark of the app in its nascent years. Now, though, dancing has evolved from pure entertainment to an attention-holding tactic as a viewer watches a video about a completely disparate and often weighty topic, like the presidential election. In some cases, people have remixed comments from candidates into songs.
The
Candidates Themselves
This year, there are scores of politicians posting directly on TikTok. Representative Cori Bush, a Missouri Democrat, has an account, and so does the former Republican presidential candidate Vivek Ramaswamy. And while some of their posts repurpose popular memes, plenty of them are focused on politics.
For the first time ever, the major party presidential candidates are on TikTok, too. But Ms. Harris and Mr. Trump take decidedly different approaches to their content.
“Trump’s TikTok account is projecting this macro image of strength, potentially trying to appeal to younger men,” said Lindsay Gorman, the managing director of the technology program at the German Marshall Fund and a former tech adviser for the Biden administration. “In contrast, Harris’s strength comes across as female empowerment.”
Like Mr. Trump, Ms. Harris and her campaign also have two distinct accounts, one with a more formal feel and a second, @KamalaHQ, where her campaign lets loose.
Business
California gas is pricey already. The Iran war could cost you even more
The U.S. attack on Iran is expected to have an unwelcome impact on California drivers — a jump in gas prices that could be felt at the pump in a week or two.
The outbreak of war in the Middle East, which virtually closed a key Persian Gulf shipping lane, spiked the price of a barrel of Brent crude oil by as much as $10, with prices rising as high as $82.37 on Monday before settling down.
The price of the international standard dictates what motorists pay for gas globally, including in California, with every dollar increase translating to 2.5 cents at the pump, said Severin Borenstein, faculty director of the Energy Institute at UC Berkeley’s Haas School of Business.
That would mean drivers could pay at least 20 cents more per gallon, though how much damage the conflict will do to wallets remains to be seen.
“The real issue though is the oil markets are just guessing right now at what is going to happen. It’s a time of extreme volatility,” Borenstein said. “We don’t know whether the war will widen or end quickly, and all of those things will drive the price of crude.”
President Trump has lauded the reduction of nationwide gas prices as a validation of his economic agenda despite worries about a weak job market and concerns of persistent inflation.
The upheaval in the Middle East could be more acutely felt in the state.
Californians already pay far more for gas than the rest of the country, with the average cost of a gallon of regular at $4.66, up 3 cents from a week ago and 30 cents from a month ago, according to AAA. The current nationwide average is about $3 per gallon.
The disruption in international crude markets also comes as refiners are switching to producing California’s summer-blend gas, which is less volatile during the state’s hot summers. The switch can drive up the price of a gallon of gas at least 15 cents.
The prices in California are largely driven by higher taxes and a cleaner, less polluting blend required year-round by regulators to combat pollution — and it’s long been a hot-button issue.
The politics were only exacerbated by recent refinery closures, including the Phillips 66 refinery in Wilmington in October and the idling and planned closure of the Valero refinery in Benicia, Calif., which reduced refining capacity in the state by about 18%.
California also has seen a steady reduction in its crude oil production, making it more reliant on international imports of oil and gasoline.
In 2024, only 23.3% of the crude oil refined in the state was pumped in California, with 13% from Alaska and 63% from elsewhere in the world, including about 30% from the Middle East, said Jim Stanley, a spokesperson for the Western States Petroleum Assn.
“We could see a supply crunch and real price volatility” if the Middle East supply is interrupted, he said.
The Strait of Hormuz in the Persian Gulf, through which about 20% of the world’s oil passes, was virtually closed Monday, according to reports. Though it produces only about 3% of global oil, Iran has considerable sway over energy markets because it controls the strait.
Also, in response to the U.S. attack, Iran has fired a barrage of missiles at neighboring Persian Gulf states. Saudi Arabia said it intercepted Iranian drones targeting one of its refinery complexes.
California Republicans and the California Fuels & Convenience Alliance, a trade group representing fuel marketers, gas station owners and others, have blamed Gov. Gavin Newsom’s policies for driving up the price of gas.
A landmark climate change law calls for California to become carbon neutral by 2045, and Newsom told regulators in 2021 to stop issuing fracking permits and to phase out oil extraction by 2045. He also signed a bill allowing local governments to block construction of oil and gas wells.
However, last year Newsom changed his stance and signed a bill that will allow up to 2,000 new oil wells per year through 2036 in Kern County despite legal challenges by environmental groups. The county produces about three-fourths of the state’s crude oil.
Borenstein said he didn’t expect that the new state oil production would do much to lower gas prices because it is only marginally cheaper than oil imported by ocean tankers.
Stanley said the aim of the law was to support the Kern County oil industry, which was facing pipeline closures without additional supplies to ship to state refineries.
Statewide, the industry supports more than 535,000 jobs, $166 billion in economic activity and $48 billion in local and state taxes, according to a report last year by the Los Angeles County Economic Development Corp.
Bloomberg News and the Associated Press contributed to this report.
Business
Block to cut more than 4,000 jobs amid AI disruption of the workplace
Fintech company Block said Thursday that it’s cutting more than 4,000 workers or nearly half of its workforce as artificial intelligence disrupts the way people work.
The Oakland parent company of payment services Square and Cash App saw its stock surge by more than 23% in after-hours trading after making the layoff announcement.
Jack Dorsey, the co-founder and head of Block, said in a post on social media site X that the company didn’t make the decision because the company is in financial trouble.
“We’re already seeing that the intelligence tools we’re creating and using, paired with smaller and flatter teams, are enabling a new way of working which fundamentally changes what it means to build and run a company,” he said.
Block is the latest tech company to announce massive cuts as employers push workers to use more AI tools to do more with fewer people. Amazon in January said it was laying off 16,000 people as part of effort to remove layers within the company.
Block has laid off workers in previous years. In 2025, Block said it planned to slash 931 jobs, or 8% of its workforce, citing performance and strategic issues but Dorsey said at the time that the company wasn’t trying to replace workers with AI.
As tech companies embrace AI tools that can code, generate text and do other tasks, worker anxiety about whether their jobs will be automated have heightened.
In his note to employees Dorsey said that he was weighing whether to make cuts gradually throughout months or years but chose to act immediately.
“Repeated rounds of cuts are destructive to morale, to focus, and to the trust that customers and shareholders place in our ability to lead,” he told workers. “I’d rather take a hard, clear action now and build from a position we believe in than manage a slow reduction of people toward the same outcome.”
Dorsey is also the co-founder of Twitter, which was later renamed to X after billionaire Elon Musk purchased the company in 2022.
As of December, Block had 10,205 full-time employees globally, according to the company’s annual report. The company said it plans to reduce its workforce by the end of the second quarter of fiscal year 2026.
The company’s gross profit in 2025 reached more than $10 billion, up 17% compared to the previous year.
Dorsey said he plans to address employees in a live video session and noted that their emails and Slack will remain open until Thursday evening so they can say goodbye to colleagues.
“I know doing it this way might feel awkward,” he said. “I’d rather it feel awkward and human than efficient and cold.”
Business
WGA cancels Los Angeles awards show amid labor strike
The Writers Guild of America West has canceled its awards ceremony scheduled to take place March 8 as its staff union members continue to strike, demanding higher pay and protections against artificial intelligence.
In a letter sent to members on Sunday, WGA West’s board of directors, including President Michele Mulroney, wrote, “The non-supervisory staff of the WGAW are currently on strike and the Guild would not ask our members or guests to cross a picket line to attend the awards show. The WGAW staff have a right to strike and our exceptional nominees and honorees deserve an uncomplicated celebration of their achievements.”
The New York ceremony, scheduled on the same day, is expected go forward while an alternative celebration for Los Angeles-based nominees will take place at a later date, according to the letter.
Comedian and actor Atsuko Okatsuka was set to host the L.A. show, while filmmaker James Cameron was to receive the WGA West Laurel Award.
WGA union staffers have been striking outside the guild’s Los Angeles headquarters on Fairfax Avenue since Feb. 17. The union alleged that management did not intend to reach an agreement on the pending contract. Further, it claimed that guild management had “surveilled workers for union activity, terminated union supporters, and engaged in bad faith surface bargaining.”
On Tuesday, the labor organization said that management had raised the specter of canceling the ceremony during a call about contraction negotiations.
“Make no mistake: this is an attempt by WGAW management to drive a wedge between WGSU and WGA membership when we should be building unity ahead of MBA [Minimum Basic Agreement] negotiations with the AMPTP [Alliance of Motion Picture and Television Producers],” wrote the staff union. “We urge Guild management to end this strike now,” the union wrote on Instagram.
The union, made up of more than 100 employees who work in areas including legal, communications and residuals, was formed last spring and first authorized a strike in January with 82% of its members. Contract negotiations, which began in September, have focused on the use of artificial intelligence, pay raises and “basic protections” including grievance procedures.
The WGA has said that it offered “comprehensive proposals with numerous union protections and improvements to compensation and benefits.”
The ceremony’s cancellation, coming just weeks before the Academy Awards, casts a shadow over the upcoming contraction negotiations between the WGA and the Alliance of Motion Picture and Television Producers, which represents the studios and streamers.
In 2023, the WGA went on a strike lasting 148 days, the second-longest strike in the union’s history.
Times staff writer Cerys Davies contributed to this report.
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