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Queen Elizabeth isn’t dead, and neither is Hollywood Unlocked’s Jason Lee

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Queen Elizabeth isn’t dead, and neither is Hollywood Unlocked’s Jason Lee

Jason Lee has ambitions for Hollywood Unlocked to be greater than a gossip hub. “Kevin Hart stated to me, ‘You mastered tea. Whenever you gonna get to the cappuccino?’”

(Carlos Jaramillo / For The Occasions)

Jason Lee would like that you simply didn’t name his leisure information vacation spot, Hollywood Unlocked, a “gossip web site.”

“After I consider a gossip blogger, after which I consider my affect, and all of the verticals that I’m touching, I really feel like ‘gossip’ minimizes that,” he stated.

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To Lee, gossip is for these on the surface trying in, and for many years, Lee has been fashioning himself as, if not but a peer of the wealthy and well-known, then at the very least their confidant. Over the previous half-decade, the 44-year-old has constructed Hollywood Unlocked from an Instagram account right into a multiplatform city leisure model. A self-made entrepreneur, he’s expanded the corporate via a podcast and a TV cope with Fox Soul, Fox’s first streaming service, that includes interviews with bold-faced names like Floyd Mayweather and Tiffany Haddish.

In February, he leveled up once more when he teamed with Kanye West for an invite-only media confab referred to as the “Black Future Brunch” in a warehouse close to the Arts District. The occasion featured a efficiency by Ye’s Sunday Service choir and an formidable dialog amongst 50 main Black executives, editors and journalists on the perils dealing with Black media and what have to be performed to beat them.

“When [Ye] met everybody, he left so stuffed with pleasure,” Lee stated. “For the primary time he might put faces with the individuals who write the tales and he felt like he was considered one of us.”

Two men standing next to one another. The man on the right is holding a coffee cup and pointing.

Ye and Jason Lee on the “Black Future Brunch” in February.

(Hesham Abdo)

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At its core, although, Lee and Hollywood Unlocked have made their title by trafficking in movie star dish with a hip-hop twist: breathless protection of Rihanna searching for child garments, Kardashian beefs and loads of Lee’s personal video monologues holding forth on everybody from Jussie Smollett to Prince Andrew to Mase. Like opponents the Shade Room and Bossip, Hollywood Unlocked targets a historically underserved viewers of Black customers who’d quite learn concerning the Actual Housewives of Atlanta than their botoxed counterparts in Salt Lake Metropolis.

“If I wish to communicate to my folks,” Rihanna stated throughout a crimson carpet look for Savage X Fenty final 12 months, “I’ve to come back to Hollywood Unlocked.”

Lee broke into showbiz within the 2010s as an outsized persona on social media and TV, bringing raucous jokes to Nick Cannon’s “Wild ‘N Out” and showing for 2 seasons on VH1’s long-running rap actuality collection, “Love & Hip-Hop: Hollywood.”

“It was very laborious” to get a foothold, says Lee, who grew up in Stockton, Calif. “It’s even tougher once you’re Black and also you’re homosexual. All of the individuals who knew me, my relationships and skills, weren’t there after I wanted their assist. I misplaced lots of people I assumed have been associates due to the business I selected to be in.”

Sitting with Lee at a Hollywood espresso store in February, not removed from the Hollywood Unlocked workplaces, he instructed me that he doesn’t contemplate himself a journalist — “I’m revered, however I’m not a journalist,” is how he put it — however he struggled to place an correct descriptor to his title.

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His buddy of greater than a decade, radio persona Charlamagne tha God, provided just a few strategies.

“I don’t know what I might name Jason,” Charlamagne stated. “Perhaps a multimedia persona. … I just like the phrase cultural critic, however the phrase ‘critic’ has a damaging connotation.”

“We’re one of many pulses of the tradition for positive,” stated Lee. “We’re speaking about what persons are speaking about. However I wish to get to a spot the place we’re creating the dialog, and persons are saying, ‘Did you see what they stated?’

“Kevin Hart stated to me, ‘You mastered tea. Whenever you gonna get to the cappuccino?’”

Lee makes his house in Hollywood, and as you’d count on with anybody who ties their model to a metropolis synonymous with vibrant lights and movie star life, Lee events laborious and clothes to make a press release — be it with a royal blue Versace two-piece set at a rooftop social gathering or the red-and-white checkered button-up he wore to his interview with The Occasions.

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In dialog, he’s concurrently contemplative and venom-lipped; calling YouTuber Tasha Okay “Trasha Okay” one second and spending a number of minutes on his dissatisfaction with the present presidential administration the subsequent (regardless of his vote for Joe Biden).

“I can’t vote Republican as a result of a few of their views are simply so loopy,” he stated. “However the Democrats aren’t doing sufficient for Black folks.”

Contemporary on his thoughts was the Sunday brunch and the sentiments of abandonment that a number of journalists and editors talked about. Black reporters spoke on publicists shooing their shoppers previous them on the crimson carpet, and editors of Black-owned retailers described being left behind by the identical celebrities they helped push to stardom.

Lee doesn’t wish to comply with that path as he builds his model.

“It’s a privilege to be interviewed by the L.A. Occasions,” he stated. “However I’m all the time going to go to the Breakfast Membership. I’m all the time going to speak to Angie [Nwandu] from the Shade Room.”

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“I don’t imagine pro-Black means Black solely,” he continued. “However we have to attain again and keep locked in with the individuals who helped us get there.”

Lee was born in Stockton, rising up with a white single mom earlier than being despatched into foster care as she fell into medication.

On the age of 15, he was shot in a drive-by capturing by somebody aiming for his brother, Hyperlink Rhodes Jr. The 2 have been at a automobile wash when Hyperlink received into an argument with a buddy’s girlfriend, whose brother pulled up and opened hearth, placing Lee and two different folks and killing one other man.

“After I left the hospital, I ended up going to the man’s home that shot me, as a result of I used to be associates together with his brother,” Lee stated. “I didn’t realize it was him who shot me till later.”

4 years later, his different brother Rodney was killed in entrance of him at Lee’s going away social gathering, the night time earlier than he deliberate to maneuver to Los Angeles. As he wrote in his memoir “God Should Have Forgotten About Me,” the lack of his brother sparked a darkish interval of alcohol abuse whereas shortening his mood and dialing up his anger.

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In hindsight, although, he’s in a position to have a look at being shot as a catalyst that’s helped him navigate a confrontational panorama with out concern.

“The truth that I survived that lets me know that irrespective of what number of pictures they hearth at me in media, social media or wherever, I’m going to be OK,” he stated. “It didn’t make me naive to the truth that I might die, nevertheless it was one other expertise of survival.”

In 2006, he lastly moved to Los Angeles and directed a labor union representing healthcare staff. In his off-time, although, he was outdoors: popping up within the combine, getting subsequent to the appropriate folks and displaying his face at unique occasions — whether or not he was on the record or not.

Jason Lee stands on the sidewalk in Los Angeles.

“It was very laborious” to get a foothold, says Lee, who grew up in Stockton, Calif. “It’s even tougher once you’re Black and also you’re homosexual. All of the individuals who knew me, my relationships and skills, weren’t there after I wanted their assist. I misplaced lots of people I assumed have been associates due to the business I selected to be in.”

(Carlos Jaramillo / For The Occasions)

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“Celebrities weren’t hanging out with folks slinging what we name gossip,” Charlamagne stated. “Jason’s in a position to speak about what’s happening within the business, after which these business folks nonetheless wish to be round him. To me, that’s a primary. I’ve actually seen artists snatch their wives away from Wendy Williams, like ‘we don’t communicate to her.’”

After leaving the union in 2009, Lee spent the subsequent six years “hustling and making connections.” A type of connections was Alex Avant, an actor and producer and the well-connected son of music mogul Clarance Avant, who helped Lee see himself as a model and put the battery in his again to “unlock Hollywood.”

The multiplatform outlet has grown considerably since then: Lee stated the positioning brings in 1 million distinctive guests every month, whereas 2.8 million folks comply with their Instagram web page.

“He has an enormous persona,” stated Avant. “He’s somebody you’re going to concentrate to, whether or not you want him or not. There’s a talent set in that.”

Whereas the persona has by no means wavered, his reporting got here into query in February, as Lee made nationwide headlines when he erroneously introduced to the world that 95-year-old Queen Elizabeth died.

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Within the speedy aftermath of his misstep, he tripled down on social media, getting right into a nasty spat with veteran journalist Roland Martin whereas tweeting “We don’t publish lies” subsequent to photos of inexperienced juice and Miami nights within the membership with Lil Kim. Ultimately, after Buckingham Palace up to date a number of retailers of the Queen’s ongoing actions, Lee and Hollywood Unlocked walked again their declare in a prolonged article titled “Truth Verify: 10 Causes We Believed Queen Elizabeth Was Lifeless.”

Lee spent most of that publish outlining the circumstantial proof he believed backed up his declare on the time, lastly tucking in his apology on the finish of the piece. Within the aftermath of the incident, he feels the error was unfairly magnified within the media.

“I’ve taken plenty of time to evaluate how the world reacted to 1 story out of 127,000, versus how they responded to the Future Brunch and advancing the voices of Black media,” he stated. “The platform the place Kelis had a possibility to share her earlier abuse. The exclusives after exclusives after exclusives.”

The debacle sparked a bigger dialog concerning the distinction between a persona and a journalist and the way the web had blurred the strains between the 2. Whereas some pointed the finger at Lee and Hollywood Unlocked, others positioned equal accountability on the readers who take the whole lot they see on social media as reality.

“Social media is uncontrolled, and everyone is being brainwashed by it,” stated a publicist acquainted with Lee and Hollywood Unlocked. “He’s human similar to the remainder of us and received caught up. What he did was not moral, and as a journalist, you need to know higher than that. However is Jason a journalist?”

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Earlier this month, these strains turned much more blurred when Lee introduced that he was going to work for Kanye West as his head of media and partnerships.

“Ye is a genius,” he instructed Selection, “in tech with Stem Participant, in product and style with Yeezy, Hole and Balenciaga, with Donda Academy and Donda Sports activities, and in all issues tradition. My purpose is to amplify these tales and encourage the subsequent era with all that incredible work.”

Lee instructed The Occasions that he doesn’t see working Hollywood Unlocked and dealing for West as a battle of curiosity, and stated Hollywood Unlocked gained’t cease overlaying Kanye — “we publish the whole lot he posts,” he stated.

Though he hosts the podcast and TV present “Hollywood Unlocked with Jason Lee [Uncensored]” together with the weekly present “Gagging with Jason Lee,” the positioning’s 10 staff deal with nearly all of its day-to-day actions. In current weeks, its protection of Ye’s on-line outbursts in opposition to Pete Davidson and Trevor Noah has been extra forgiving than that of competing retailers, which Lee says is an try to humanize the difficult star.

“I see Ye as I see anyone,” he stated. “Some days are good and a few usually are not so good, however these usually are not those that outline us. As we navigate this world via a cancerous cancel tradition society, we frequently neglect that persons are human.”

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Lee calls himself “unapologetically imperfect” and he’s conscious that not everybody will love him; he doesn’t significantly care in the event that they do. He had a pointy disdain for “cancel tradition” earlier than his Queen Elizabeth-related misstep, and that disdain is not any much less foul following his flip on the stake.

“Folks anticipated an individual who says f— cancel tradition to be held on the cross for a second of imperfection,” he stated. “I’m going to proceed to be as nice as I’m.”

A man in a red and white checked shirt

(Carlos Jaramillo / For The Occasions)

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In 'generational moment,' Port of L.A. faces shifting winds in business and politics

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In 'generational moment,' Port of L.A. faces shifting winds in business and politics

The Port of Los Angeles has long been the single busiest seaport in the Western Hemisphere, employing thousands of Southern Californians and playing a critical role in the vast supply chain that underpins both the California economy and that of the United States as a whole.

Together with neighboring Port of Long Beach in the San Pedro Bay, it handles a whopping 40% of all the container traffic from continental Asia.

But today, as Port of Los Angeles director Gene Seroka puts it, this important but largely anonymous institution faces a “generational moment,” a set of challenges crucial for the regional economy and the well-being of many Americans.

Seroka has been leading the seaport since 2014. He recently sat down with the L.A. Times to discuss key issues involving the port.

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We’ve been getting signs of slowing consumer spending. How busy have you been so far this year, and what do you see ahead?

It’s been an extraordinary year. For the first six months of the year, our business is up more than 14%, driven mainly by the strength of the U.S. We also have a dock workers’ negotiation on the East Coast, a drought in the Panama Canal and security issues in the Red Sea leading up to the Suez Canal. Many importers and exporters have told me that fractionally, they’ve shifted some of their allocation our way to hedge against any worsening in those three areas.

You’ve made many trips to Washington, including for three meetings with President Biden. What might changes in the White House and Congress mean for future funding and support?

Well, that remains to be a pretty big question mark. We’ve had unprecedented progress in the area of focus on ports, and a lot of it was brought to light because of the supply chain crunch that we saw during COVID. We saw the bipartisan Infrastructure Investment and Jobs Act that was passed, the Inflation Reduction Act, and now the Environmental Protection Agency call for applications on the Clean Ports Program, which should be announced sometime in the fourth quarter of this year.

What I’ve seen so far is that in the last three years, we’ve submitted applications for more than $1 billion in [federal and state] grant money, and we’ve earned over $380 million. That’s probably our best three-year period that I can recall.

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Depending on what happens in November, can things shift?

The infrastructure law runs through ’26, but based on my own experience, yes. I think we could see more of the same type and better support, or we could see a complete reverse.

What would create that?

Changing policy, changing focus away from the state of California. I don’t want to speculate, but I have seen what it looked like — the lack of access, the lack of any meaningful legislation like the infrastructure act. So, again, I don’t want to speculate, but we’ve had a pretty good run here. This industry, still to this day, even with all the technology and the global trade, it’s still a relationship-based business. And it still is relationships that carry us in Washington and Sacramento today.

And how was your access to and relationship with the Trump administration?

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It was very limited, if nonexistent.

What about tariffs? Biden recently increased tariffs on a wider array of Chinese goods — steel, EV cars, solar cells. And there’s potential for even higher, broader tariffs to come, especially if Trump wins.

Dating back to 2018, the previous administration implemented tariffs on a variety of goods originating from China. Those tariffs were met with retaliatory tariffs that really were very impactful on a negative side for a number of American companies, including the agricultural sector. Flash forward, the most recent tariffs that the Biden administration put in were on $18 billion worth of goods. It’s a very narrow, targeted approach to tariffs. So I don’t see that impacting the Port of Los Angeles. What we’ve seen with tariffs policy, and in some cases rhetoric, is that here at the Port of Los Angeles, the portfolio with China is now down to about 45% [from 57% three years ago].

How much potential do other countries around the Pacific Rim have for becoming alternatives to China in terms of manufacturing?

No one can replace China as a manufacturing hub. But we’ve made up that difference by capturing cargo from other markets, and specifically Southeast Asia – Vietnam, Indonesia, Thailand, to name three. We’ve also seen growth in manufacturing in Mexico. And while some folks would say, OK, you’re building up more products in Mexico to come across the border by truck or rail, but we’re also feeding components into the maquiladora areas like Mexicali here in Baja, California. So there’s still a market for us to be a strong player, especially as Mexico continues to shine in the manufacturing community.

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What about India, which seems to be rising in terms of manufacturing in the global economy?

It is. And I was just in India back in January. I had an opportunity to visit with Ambassador Eric Garcetti. What I can tell you is in the most recent full calendar year, China exported some 260 million 20-foot equivalent units of cargo. India exported 17 million. So while what we see there is opportunity and there is great talent, manufacturing in the same vein that we see in Asia may not happen overnight.

In the early months of the pandemic there were, at one time, more than a hundred cargo ships stuck at sea waiting to berth. What’s to prevent something like that happening again in San Pedro Bay?

Well, that’s job No. 1, in my view. What we did learn with the benefit of history is that this port must remain as a transit facility and not as a warehouse. Unfortunately, back in 2021 and 2022, a number of large importers used this port to store containers. Unbeknownst to us, they had deals with shipping lines to make sure that they could hold their containers here at the port for little to no charge. Once we diagnosed that by doing some data mining through our own system, the Port Optimizer, we were able to start moving cargo again.

No one was trying to hurt us, nothing sinister was taking place. The American consumer was simply buying at a pace that we’ve never witnessed. And importers had to get as much cargo here as quickly as possible, and it was just clogging up the works.

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So now the next thing is going to be, how do we make sure that we can anticipate what’s going to take place next in the supply chain? A lot of that comes with data. I’ve been to Asia five times this year so far, and I’ve been to Europe once. I’m spending a lot of my energy talking to importers and exporters, service providers, leadership at the C-suite level to try to make sure I anticipate as much as possible, what’s happening now and what we can expect in the future.

More recently, we all read about the accident in Baltimore last March when a large container ship crashed into the Francis Scott Key Bridge. What’s the potential for such a mishap here, and what have you done to reduce the risk?

Well, we work hard every day at this, led by our head of public safety, Port Police Chief Tom Gazsi. And while vessel engine failures happen, it’s about how we create protocol to prevent that from going any further. We put a minimum of two tugboats on every ship that comes into this port. And for the larger ones, those workhorse vessels, you’ll likely see four tugs tied to a ship in the event of a power failure or engine failure. Those tugs go into action, put the rear thrusters on, slow down and stop that ship as it’s moving.

Also, our bridge has its legs on land. We’ve got rock formation under the channel near the stanchions to prevent a ship from getting anywhere close to it.

What is the longer-term impact of automation and AI at the port? Do you see that as threatening jobs?

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Here in Southern California, out of our 13 marine terminals right now, we have three that are automated, and there may be more in the future. The automation or robotics that we see on our marine terminals today really is comprised of the land-side equipment, whether it’s to move containers onto truck chassis or onto rail cars, or for retrieval when the truckers come into the terminals to pick up their imports or drop off their exports.

But it’s our belief that while technology is moving faster than ever, we cannot leave the workforce behind. And that’s part of the motivation of why we just cut the ribbon on a new mechanics training facility on Terminal Island. That’s going to up-skill and re-skill longshoremen members so they can work on newer and greener equipment, and in some cases, automated machines.

Secondly, we have designated 20 acres of property here for the nation’s first workforce training campus dealing with goods movement — to bring people in who need training on trucking, warehousing, even coding [and] technology such as artificial intelligence that will be important to this port in the future.

What are the biggest environmental challenges at the Port of L.A.?

There’s nothing more that we want to see than for ourselves, the Port of Long Beach and others to reach this aspiration of a zero-emission port operation. But there are a lot of things that have to take place. We’ve got to be able to accelerate the technology, make it affordable for small businesses to be able to join.

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Please know that of the 20,000 trucks that are registered to do business at the port, more than half are small businesses. We’ve got to make the barriers to entry as plausible as possible. We also have to support them by creating the infrastructure necessary to run these new and cleanest trucks that are possible.

For example, there are 7,500 gasoline stations in the state of California. There are only 46 hydrogen fueling stations. And according to their oversight board, they only work about half the time. There are only 92 high-speed heavy duty truck chargers in the country, less than two per state.

Now, we’ve also been working closely with the shipping industry for the past several years on cleaner and renewable fuels. We call this our green shipping corridor strategy. If we could reduce the emissions from ships moving from our largest trading partner in China, from Shanghai to the ports of L.A. and Long Beach, if we can reduce that emissions by 10%, that would be the equivalent of all the emissions in the Port of Los Angeles for an entire year.

Finally, let me ask you about jobs at the port. What kinds of skills do you look for now and will be looking for in the future?

The interesting thing about this port complex is there are a variety of jobs and skill sets that are always in demand. For example, we talk a lot about the people that actually move the cargo — the longshoremen, the marine clerks, the truck drivers and warehouse folks, the mechanics are all vital to this port. And that’s part of the motivation for us setting up that mechanic center as well as the broader goods movement training campus that I spoke of on the 20 acres of property at the Port of Los Angeles.

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The other piece is that you’ve got a growing community here in this harbor enclave. There are 260,000 residents, a lot of young kids going through school that see this port every day and want to be a part of it. We need engineers, naval architects and others that have expertise [who can] design, build and create for our industrial sector of marine terminals and other cargo moving interests.

And the next big thing obviously will be to put an even deeper emphasis on folks with information technology capabilities, whether it’s a young kid who knows technology because they play video games or those who have taken interest in coding, all the way to folks who are going now to college and grad school studying the sciences to be more involved in technology.

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Biden drops out: How Hollywood is reacting to the Kamala Harris campaign

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Biden drops out: How Hollywood is reacting to the Kamala Harris campaign

President Joe Biden’s decision on Sunday to drop out of the 2024 election and endorse Vice President Kamala Harris as the new Democratic nominee has everyone talking — and Hollywood is no exception.

Spike Lee, Aaron Sorkin, Shonda Rhimes, Mindy Kaling and other powerful industry players wasted no time this weekend weighing in on the political shakeup — which occurred Sunday amid a groundswell of calls for Biden’s withdrawal from Democratic lawmakers and entertainment industry figures.

A number of celebrities were quick to throw their support behind Harris.

“I stood behind her in 2016 when she ran for Senate, I was behind her when she ran as @vp and I continue to stand behind her today,” Rhimes, the prolific TV producer known for “Bridgerton” and “Grey’s Anatomy,” wrote on Instagram.

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“ONCE AGAIN A SISTA COMES TO DA RESCUE,” Lee, the Oscar-winning writer-director known for “BlacKkKlansman” and “Do the Right Thing,” wrote on the social media app.

Democratic candidates have looked to entertainment luminaries for reinforcement for decades. Earlier in this election cycle, a star-studded event featuring Julia Roberts and George Clooney raised more than $30 million for the Biden campaign. (Clooney later urged Biden to quit the race in an opinion piece for the New York Times.)

Others showing their support included “Watchmen” and “Lost” producer Damon Lindelof (who had called on Biden to step aside) and “A Black Lady Sketch Show” creator Robin Thede, who floated the idea of “The Daily Show” host Jon Stewart joining Harris as her running mate.

Sorkin too pledged his allegiance to Harris, after recently penning a guest essay for the New York Times advising the Democratic party to replace Biden with former Republican presidential candidate Mitt Romney.

The “West Wing” and “Social Network” writer borrowed “West Wing” actor Joshua Malina’s X account on Sunday to say, “I take it all back. Harris for America!”

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The International Alliance of Theatrical Stage Employees — a union representing film and TV crew members — also co-signed Harris’ campaign.

“We honor [Biden’s] decision not to run for reelection and are committed to doing whatever it takes to elect Vice President Kamala Harris this November,” IATSE international president Matthew Loeb said in a statement.

“We are united in our mission to deny Donald Trump, who crossed an IATSE picket line in 2004, another four years of assaulting workers’ rights, undermining unions, and jeopardizing our democracy.”

Various actors and musicians backed Harris on social media as well.

Emmy-winning “Abbott Elementary” star Sheryl Lee Ralph posted a photo of herself with Harris on X and wrote “January 2019 I made it clear what I thought about the future of Kamala Harris. Today, I still stand for [Harris].”

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Several musicians also spoke up.

“kamala IS brat,” wrote “Apple” singer Charli Xcx, whose new album “Brat” has been used for many fan edits and memes of Harris in recent weeks.

Other performers — such as Kaling, Cher, Barbra Streisand, Billy Eichner and Mark Ruffalo — simply thanked Biden for his time in office and/or urged Americans to vote in this year’s election.

“Thank you Mr. President,” Kaling, an actor and producer known for “The Office” and “The Mindy Project,” captioned a photo of herself with Biden on Instagram.

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Adidas apologizes to Bella Hadid and partners over 'mistake' with SL72 sneaker campaign

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Adidas apologizes to Bella Hadid and partners over 'mistake' with SL72 sneaker campaign

Adidas has issued another apology amid criticism regarding its SL72 sneaker campaign, which has been linked to the tragic events of the 1972 Munich Olympics. The German sportswear company expressed regret in a statement that specifically addressed concerns raised by model Bella Hadid and other prominent campaign partners.

This follows Hadid hiring attorneys to take action against Adidas “for their lack of public accountability” for putting out a campaign that “would associate anyone with the death and violence of what took place at the 1972 Munich Games,” US Weekly reported Sunday.

Adidas acknowledged the unintended implications of its marketing approach, which coincided with the anniversary of the Munich Olympics.

“Connections continue to be made to the terrible tragedy that occurred at the Munich Olympics due to our recent SL72 campaign. These connections are not meant and we apologize for any upset or distress caused to communities around the world,” Adidas stated in its apology, which was released to TMZ. “We made an unintentional mistake. We also apologize to our partners, Bella Hadid, A$AP Nast, Jules Koundé, and others, for any negative impact on them and we are revising the campaign.”

The controversy arose when Adidas selected Hadid, alongside rapper A$AP Nast, soccer player Koundé and others, to promote its SL72 project, a nostalgic nod to the brand’s iconic 1970s running shoe. The campaign’s timing, however, struck a sensitive chord due to its timing with the 42nd anniversary of the Munich massacre, where Palestinian militants in the Black September group killed 11 Israeli athletes and coaches in a hostage situation that lasted 20 hours. A West German police officer and five of the terrorists also died.

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Adidas was condemned by Jewish organizations and Israel, who criticized the company for linking the campaign with a model known for her strong pro-Palestinian sentiments and Palestinian ancestry on her father’s side. The American Jewish Committee denounced Adidas’ decision, labeling it as either a “massive oversight or intentionally inflammatory.”

In response to the backlash, Adidas emphasized its commitment to diversity and inclusivity in a statement to The Times.

“The adidas Originals SL72 campaign unites a broad range of partners to celebrate our lightweight running shoe, designed more than 50 years ago and worn in sport and culture around the world,” the spokesperson said.

“We are conscious that connections have been made to tragic historical events — though these are completely unintentional — and we apologize for any upset or distress caused. As a result, we are revising the remainder of the campaign. We believe in sport as a unifying force around the world and will continue our efforts to champion diversity and equality in everything we do.”

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