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Overnight lines, mall fights and instant sellouts: Labubu toy mania comes to America

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Overnight lines, mall fights and instant sellouts: Labubu toy mania comes to America

Every few Fridays, in the middle of the night, a line forms outside the Pop Mart store at Westfield Century City.

It’s the same scene over at Glendale Galleria. And at South Coast Plaza. Victoria Gardens in Rancho Cucamonga, too.

They come by the hundreds, all vying for the latest Labubu, a furry toy character with rabbit-like ears and a nightmarish grin stretched wide over a row of serrated teeth. Labubu, her legion of fans will tell you, is female, the size of a cat and a tad mischievous. She belongs to a Nordic tribe of elves known as the Monsters. She is very soft. They insist her boyfriend is a look-alike figure named Zimomo, but Pop Mart denies the relationship.

A global buying frenzy for all things Labubu erupted in April when Lisa, a member of the popular K-pop girl group Blackpink, posted a video on Instagram of her hugging a large Labubu plush doll. The 27-year-old megastar, who isn’t a brand spokesperson, further fueled the mania by accessorizing her luxury handbags with small Labubu pendants.

Since then, every new release and restock of the plush dolls has sold out within minutes in stores and within seconds online. Grown men and women — Labubu’s core customers are adults, not kids — have fought over her and police recently had to manage an unruly crowd at a Singapore toy show where Labubus were being sold. Last month, a family allegedly broke into a claw machine filled with boxes of Labubus and stole three of them. Fakes and resellers have flooded the market.

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It’s a sudden and astonishing ascent for an ugly-cute character that debuted nearly a decade ago, and fortuitous timing for Pop Mart as it makes a major push into the U.S.

Founded in 2010, the Chinese toy maker has seen enormous success overseas for its artist-designed collectibles, growing to around 500 retail shops and 2,500 toy vending machines in 30 countries. The company’s stock price has more than tripled this year, giving Pop Mart a market cap of $12.1 billion. It opened its first permanent U.S. store in September 2023 and has quickly expanded to 16 locations around the country, seven of them in California.

Pop Mart, which makes Labubu and other designer toys, is opening stores around the U.S. after seeing huge success overseas. The Chinese company reported record revenue of $638.5 million for the first half of 2024, a 62% year-over-year increase.

Opened in February, the Century City Pop Mart is a maximalist shrine of whimsical characters such as Skull Panda and Dimoo and their many, many related products: vinyl plush dolls in all sizes, action figures, keychains, stationery, purses and tote bags, cups, hair clips, smartphone and earphone cases, lamps and night lights.

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These days Labubu is the must-have character, with her merch universe ranging from an $8.99 fridge magnet to a “Mega 1000%” — a giant 31-inch plastic figurine that sells for $959.90.

Blind boxes are in high demand: The packages are sealed and contain a random product from a collection, injecting an element of surprise and tempting customers to buy boxes over and over until they get the exact figure they want. Similar to packs of baseball trading cards, a few lucky boxes contain rare “secret” figurines that are not part of the regular series.

“It’s a high and it’s excitement,” said Jon Shapiro, 48, who arrived at 2:30 a.m. to be first in line at a recent Pop Mart release in Century City. “You start buying sets and you’re like, ‘OK, well I need the whole collection.’ It’s like you have a mission.”

Shapiro, who owns a home inspection company, visited Pop Mart for the first time in January during a trip to Paris and “just got addicted.”

“It would blow your mind,” he said of the number of Pop Mart collectibles he has since acquired, which span “almost every collection” and fill his living room in downtown L.A. from floor to ceiling. “I would say I’ve probably spent minimum $10,000.”

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“I’m not a collector of anything else,” he said. “But for some reason, Pop Mart got me.”

On that Friday morning in late October, more than 100 superfans had gathered outside the Pop Mart store before 9 a.m., having learned about the product drop from the brand’s social media posts.

Up for grabs: 29 large Zimomo dolls, 30 six-box blind sets of Labubu pendants and 40 Labubu purses.

1 Labubu dolls on display at Pop Mart

2 The Century City Pop Mart store had only 40 Labubu purses for sale during an October launch. They sold out in less than an hour.

1. Labubu vinyl plush pendants on display. 2. The Century City Pop Mart store had only 40 Labubu purses for sale during an October launch. They sold out in less than an hour.

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A squabble had broken out a few hours earlier over line position, store manager Henry Nguyen said, and mall security stepped in to restore order. “There was an escalation,” he said. “It was chaotic.”

Just a few days before, an Australian TikTok user posted a video from a different Pop Mart that showed hordes of shoppers waiting for the store to open, some sleeping on the ground outside the shopping center’s sliding doors overnight.

“Everyone started screaming, shoving and rushing in, and people even got crushed at the sides of the doors,” Lawrence Yu said in the video, which has been viewed 1.2 million times. “There was a group of poor Asian aunties that had all got pushed to the floor. They grazed their knees and they also snapped a few nails, too.”

I’m not a collector of anything else. But for some reason, Pop Mart got me.

— Jon Shapiro, 48, a Pop Mart superfan

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The phenomenon has forced staff at each Pop Mart store to devise their own crowd control plans on the fly. To get the line in Century City moving, Nguyen decided to open an hour early, reminding customers that they were limited to one Zimomo doll ($289.99) or one complete Labubu blind set ($131.94).

Once they made it through the doors, elated shoppers grabbed blind boxes and vigorously shook them to try to discern what was inside. A mother and daughter from Inglewood filmed an unboxing video for TikTok as soon as they finished paying. The store has several Instagram group chats filled with hundreds of customers, and those on the scene posted real-time updates to let others know how many items were left.

It was all over in about an hour, with people toward the back of the line dispersing once it became clear they wouldn’t make the cutoff. Some grumbled about resellers, who sell their Labubu hauls at exorbitant markups, being among those who had swarmed the release.

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Shoppers wait in line outside of Pop Mart.

Shoppers wait in line outside the Century City store in October. Some arrived as early as 2:30 a.m.

Shopping online is just as disheartening, they lamented, because of bots programmed to hoover up products the instant they’re available. The night before, the Zimomo plush sold out in less than a minute on Pop Mart’s website and TikTok Shop.

“We’re not trying to manufacture” scarcity, said Emily Brough, head of licensing for Pop Mart North America, which is headquartered in Glendale.

“It’s not like we’re just sending 12 to the store so that there’s this craze and nobody gets what they want,” she said. “We want people to get what they want, and we do try to stock up for the demand.”

Brough attributed the limited quantities to the Beijing-based company’s supply chain timeline — Pop Mart places its orders months in advance, sometimes before a particular toy has taken off. The company said it is working on strategies to make things more fair and to better manage the masses at its U.S. stores on product launch days.

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Pop Mart reported record revenue of $638.5 million for the first half of 2024, a 62% increase over the same period a year earlier. Sales in its burgeoning North America segment totaled $24.9 million; more than three-fourths of its revenue comes from Southeast Asia and East Asia.

Plush toys, a hot category in the toy industry, did monster numbers: Pop Mart said revenue skyrocketed nearly 1,000% in the first half of the year, to $62.5 million. The company declined to discuss Labubu-specific sales figures or to comment on whether it was ramping up production.

Creating a viral hit is the dream for toy makers, and there is no “exact formula,” Brough said. “This is the first time that we’ve seen anything like this in North America.”

Pop Mart has benefited from some right-place-right-time luck: Its Labubu pendants double as bag charms, which have been a huge trend in the fashion world. “Kidults” — adults who are big consumers of products traditionally made for children — have been on the rise. And the organic social media love from Lisa and other celebrities was also invaluable.

1

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An employee rings up a Labubu handbag.

2 The Zimomo "Angel in Clouds" vinyl plush doll

1. An employee rings up a Labubu purse for a customer. 2. The most coveted item during a recent Pop Mart launch was a large Zimomo doll for $289.99.

But more than anything, Pop Mart has mastered the hype playbook.

Collectors say they became hooked by the psychological thrill of the blind-box chase and the satisfaction of completing a set; the steady release of special collaborations and seasonal collections (a recent Halloween-themed Labubu had the elf wearing a pumpkin outfit); and the feeling of desperation that comes with wanting something in short supply.

There are also surprise, midday product drops in stores and online. That unpredictability has led people to compulsively check the stores’ Instagram Stories for news of spontaneous restocks.

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Whenever one is posted, customers within quick driving or running distance descend upon the store, as they did last Thursday afternoon after the Century City Pop Mart used red siren emojis to announce it had 83 Labubus for sale: “Hot restock announcement… sales start right now.” A shopper who rushed over said everything was gone in less than 20 minutes.

They’re very limited, so that’s why you want it. You kind of crave it.

— Justine Cristobal, 34, a Labubu collector from Pico Rivera

The challenge will be to keep it going.

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“The biggest problem with the industry is these things are really popular when they’re popular, and then they’re just not relevant anymore,” said Jaime Katz, an equity analyst at Morningstar. “You have to change the storyline, you have to evolve what you’re selling, you have to think about what would get consumers to make that next purchase.”

Pop Mart began as a general merchandise retailer selling third-party toys and other products. Over time, it pivoted to making designer toys, working closely with independent artists via licensing deals. The toys, which are mainly manufactured in China, found a broad audience among Gen Z.

Shoppers wait in line outside of Pop Mart,

Mega Space Molly figurines line Pop Mart’s window display in Century City. The company is known for its artist-designed collectible toys.

Hong Kong-born artist Kasing Lung is the creator of Labubu and the other Monsters creatures, which first appeared in 2015 in a series of picture books; Pop Mart began selling Labubu merchandise four years later.

Lung told The Times that he incorporated elements of his own personality into Labubu’s narrative, such as her “naughtiness,” which he believed made the character more compelling.

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He realized the impish elf had become a runaway success when “one day my parents asked me for a Labubu doll,” he said. “That was the specific moment for me.”

Now, obsessed fans are showcasing them in acrylic display cases in their homes, clipping them onto their backpacks and purses, and customizing them with fake eyelashes, tiny clothes and braces.

Justine Cristobal and her partner, Marivene Del Rosario, began buying Labubu in September. In two months, they’ve spent $2,500 on 28 small plushes and three large ones, driving to Pop Marts all over Southern California twice a week and meeting other collectors in coffee shops and at their homes to swap figurines.

“Sometimes we go to different Pop Marts just to check out what they have in the same day,” said 34-year-old Cristobal, a nurse from Pico Rivera.

But the secret chestnut-cocoa Labubu — there’s only one in every 72 boxes — has eluded them.

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“It’s a reason for us to buy more and then we’ll just trade the ones that we already have,” she said. “They’re very limited, so that’s why you want it. You kind of crave it.”

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Commentary: Yes, California should tax billionaires’ wealth. Here’s why

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Commentary: Yes, California should tax billionaires’ wealth. Here’s why

That shrill, high-pitched squeal you’ve been hearing lately? Don’t bother trying to adjust your TV or headphones, or calling your doctor for a tinnitis check. It’s just America’s beleaguered billionaires keening over a proposal in California to impose a one-time wealth tax of up to 5% on fortunes of more than $1 billion.

The billionaires lobby has been hitting social media in force to decry the proposed voter initiative, which has only started down the path toward an appearance on November’s state ballot. Supporters say it could raise $100 billion over five years, to be spent mostly on public education, food assistance and California’s medicaid program, which face severe cutbacks thanks to federal budget-cutting.

As my colleagues Seema Mehta and Caroline Petrow-Cohen report, the measure has the potential to become a political flash point.

The rich will scream The pundits and editorial-board writers will warn of dire consequences…a stock market crash, a depression, unemployment, and so on. Notice that the people making such objections would have something personal to lose.

— Donald Trump advocating a wealth tax, in 2000

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Its well-heeled critics include Jessie Powell, co-founder of the Bay Area-based crypto exchange platform Kraken, who warned on X that billionaires would flee the state, taking with them “all of their spending, hobbies, philanthropy and jobs.”

Venture investor Chamath Palihapitiya claimed on X that “$500 billion in wealth has already fled the state” but didn’t name names. San Francisco venture investor Ron Conway has seeded the opposition coffers with a $100,000 contribution. And billionaire Peter Thiel disclosed on Dec. 31 that he has opened a new office in Miami, in a state that not only has no wealth tax but no income tax.

Already Gov. Gavin Newsom, a likely candidate for the Democratic nomination for president, has warned against the tax, arguing that it’s impractical for one state to go it alone when the wealthy can pick up and move to any other state to evade it.

On the other hand. Rep. Ro Khanna (D-Fremont), usually an ally of Silicon Valley entrepreneurs, supports the measure: “It’s a matter of values,” he posted on X. “We believe billionaires can pay a modest wealth tax so working-class Californians have Medicaid.”

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Not every billionaire has decried the wealth tax idea. Jensen Huang, the CEO of the soaring AI chip company Nvidia — and whose estimated net worth is more than $160 billion — expressed indifference about the California proposal during an interview with Bloomberg on Tuesday.

“We chose to live in Silicon Valley and whatever taxes, I guess, they would like to apply, so be it,” he said. “I’m perfectly fine with it. It never crossed my mind once.”

And in 2000, another plutocrat well known to Americans proposed a one-time tax of 14.25% on taxpayers with a net worth of $10 million or more. That was Donald Trump, in a book-length campaign manifesto titled “The America We Deserve.”

“The rich will scream,” Trump predicted. “The pundits and editorial-board writers will warn of dire consequences … a stock market crash, a depression, unemployment, and so on. Notice that the people making such objections would have something personal to lose.” (Thanks due to Tim Noah of the New Republic for unearthing this gem.)

Trump’s book appeared while he was contemplating his first presidential campaign, in which he presented himself as a defender of the ordinary American. His ghostwriter, Dave Shiflett, later confessed that he regarded the book as “my first published work of fiction.”

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All that said, let’s take a closer look at the proposed initiative and its backers’ motivation. It’s gaining nationwide attention because California has more billionaires than any other state.

The California measure’s principal sponsor, the Service Employees International Union, and its allies will have to gather nearly 875,000 signatures of registered voters by June 24 to reach the ballot. The opposition is gearing up behind the catchphrase “Stop the Squeeze” — an odd choice for a rallying cry, since it’s hard to imagine the average voter getting all het up about multibillionaires getting squoze.

The measure would exempt directly held real estate, pensions and retirement accounts from the calculation of net worth. The tax can be paid over five years (with a fee charged for deferrals). It applies to billionaires residing in California as of Jan. 1, 2026; their net worth would be assessed as of Dec. 31 this year. The measure’s drafters estimate that about 200 of the wealthiest California households would be subject to the tax.

The initiative is explicitly designed to claw back some of the tax breaks that billionaires received from the recent budget bill passed by the Republican-dominated Congress and signed on July 4 by President Trump. The so-called One Big Beautiful Bill Act will funnel as much as $1 trillion in tax benefits to the wealthy over the next decade, while blowing a hole in state and local budgets for healthcare and other needs.

California will lose about $19 billion a year for Medi-Cal alone. According to the measure’s drafters, that could mean the loss of Medi-Cal coverage for as many as 1.6 million Californians. Even those who retain their eligibility will have to pay more out of pocket due to provisions in the budget bill.

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The measure’s critics observe that wealth taxes have had something of a checkered history worldwide, although they often paint a more dire picture than the record reflects. Twelve European countries imposed broad-based wealth taxes as recently as 1995, but these have been repealed by eight of them.

According to the Tax Foundation Europe, that leaves wealth taxes in effect only in Colombia, Norway, Spain and Switzerland. But that’s not exactly correct. Wealth taxes still exist in France and Italy, where they’re applied there to real estate as property taxes, and in Belgium, where they’re levied on securities accounts valued at more than 1 million euros, or about $1.16 million.

Switzerland’s wealth tax is by far the oldest, having been enacted in 1840. It’s levied annually by individual cantons on all residents, at rates reaching up to about 1% of net worth, after deductions and exclusions for certain categories of assets.

The European countries that repealed their wealth taxes did so for varied reasons. Most were responding at least partially to special pleading by the wealthy, who threatened to relocate to friendlier jurisdictions in a continent-wide low-tax contest.

That’s the principal threat raised by opponents of the California proposal. But there are grounds to question whether the effect would be so stark. For one thing, notes UC Berkeley economist Gabriel Zucman, an advocate of wealth taxes generally, “it has become impossible to avoid the tax by leaving the state.” Billionaires who hadn’t already established residency elsewhere by Jan. 1 this year have missed a crucial deadline.

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The initiative’s drafters question the assumption that millionaires invariably move from high- to low-tax jurisdictions, citing several studies, including one from 2016 based on IRS statistics showing that elites are generally unwilling to move to exploit tax advantages across state lines.

As for the argument that billionaires could avoid the tax by moving assets out of the state, “the location of the assets doesn’t matter,” Zucman told me by email. “Taxpayers would be liable for the tax on their worldwide assets.”

One issue raised by the burgeoning controversy over the California proposal is how to extract a fair share of public revenue from plutocrats, whose wealth has surged higher while their effective tax rates have declined to historically low levels.

There can be no doubt that in tax terms, America’s wealthiest families make out like bandits. The total effective tax rate of the 400 richest U.S. households, according to an analysis by Zucman, his UC Berkeley colleague Emmanuel Saez, and their co-authors, “averaged 24% in 2018-2020 compared with 30% for the full population and 45% for top labor income earners.” This is largely due to the preferences granted by the federal capital gains tax, which is levied only when a taxable asset is sold and even then at a lower rate than the rate on wage income.

The late tax expert at USC, Ed Kleinbard, used to describe the capital gains tax as our only voluntary tax, since wealthy families can avoid selling their stocks and bonds indefinitely but can borrow against them, tax-free, for funds to live on; if they die before selling, the imputed value of their holdings is “stepped up” to their value at their passing, extinguishing forever what could be decades of embedded tax liabilities. (The practice has been labeled “buy, borrow, die.”)

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Californians have recently voted to redress the increasing inequality of our tax system. Voters approved what was dubbed a “millionaires tax” in 2012, imposing a surcharge of 1% to 3% on incomes over $263,000 (for joint filers, $526,000). In 2016, voters extended the surcharge to 2030 from the original phase-out date of 2016. That measure passed overwhelmingly, by a 2-to-1 majority, easily surpassing that of the original initiative.

But it may be that California’s ability to tax billionaires’ income has been pretty much tapped out. Some have argued that one way to obtain more revenue from wealthy households is to eliminate any preferential rate on capital gains and other investment income, but that’s not an option for California, since the state doesn’t offer a preferential tax rate on that income, unlike the federal government and many other states. The unearned income is taxed at the same rate as wages.

One virtue of the California proposal is that, even if it fails to get enacted or even to reach the ballot, it may trigger more discussion of options for taxing plutocratic fortunes. One suggestion came from hedge fund operator Bill Ackman, who reviled the California proposal on X as “an expropriation of private property” (though he’s not a California resident himself), but acknowledged that “one shouldn’t be able to live and spend like a billionaire and pay no tax.”

Ackman’s idea is to make loans backed by stock holdings taxable, “as if you sold the same dollar amount of stock as the loan amount.” That would eliminate the free ride that investors can enjoy by borrowing against their holdings.

The debate over the California wealth tax may well hinge on delving into plutocrat psychology. Will they just pay the bill, as Huang implies would be his choice? Or relocate from California out of pique?

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California is still a magnet for the ambitious entrepreneur, and the drafters of the initiative have tried to preserve its allure. Those who come into the state after Jan. 1 to pursue their ambitious dreams of entrepreneurship would be exempt, as would residents whose billion-dollar fortunes came after that date. There may be better ways for California to capture more revenue from the state’s population of multibillionaires, but a one-time limited tax seems, at this moment, to be as good as any.

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Google and Character.AI to settle lawsuits alleging chatbots harmed teens

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Google and Character.AI to settle lawsuits alleging chatbots harmed teens

Google and Character.AI, a California startup, have agreed to settle several lawsuits that allege artificial intelligence-powered chatbots harmed the mental health of teenagers.

Court documents filed this week show that the companies are finalizing settlements in lawsuits in which families accused them of not putting in enough safeguards before publicly releasing AI chatbots. Families in multiple states including Colorado, Florida, Texas and New York sued the companies.

Character.AI declined to comment on the settlements. Google didn’t immediately respond to a request for comment.

The settlements are the latest development in what has become a big issue for major tech companies as they release AI-powered products.

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Last year, California parents sued ChatGPT maker OpenAI after their son Adam Raine died by suicide. ChatGPT, the lawsuit alleged, provided information about suicide methods, including the one the teen used to kill himself. OpenAI has said it takes safety seriously and rolled out new parental controls on ChatGPT.

The lawsuits have spurred more scrutiny from parents, child safety advocates and lawmakers, including in California, who passed new laws last year aimed at making chatbots safer. Teens are increasingly using chatbots both at school and at home, but some have spilled some of their darkest thoughts to virtual characters.

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“We cannot allow AI companies to put the lives of other children in danger. We’re pleased to see these families, some of whom have suffered the ultimate loss, receive some small measure of justice,” said Haley Hinkle, policy counsel for Fairplay, a nonprofit dedicated to helping children, in a statement. “But we must not view this settlement as an ending. We have only just begun to see the harm that AI will cause to children if it remains unregulated.”

One of the most high-profile lawsuits involved Florida mom Megan Garcia, who sued Character.AI as well as Google and its parent company, Alphabet, in 2024 after her 14-year-old son, Sewell Setzer III, took his own life.

The teenager started talking to chatbots on Character.AI, where people can create virtual characters based on fictional or real people. He felt like he had fallen in love with a chatbot named after Daenerys Targaryen, a main character from the “Game of Thrones” television series, according to the lawsuit.

Garcia alleged in the lawsuit that various chatbots her son was talking to harmed his mental health, and Character.AI failed to notify her or offer help when he expressed suicidal thoughts.

“The Parties request that this matter be stayed so that the Parties may draft, finalize, and execute formal settlement documents,” according to a notice filed on Wednesday in a federal court in Florida.

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Parents also sued Google and its parent company because Character.AI founders Noam Shazeer and Daniel De Freitas have ties to the search giant. After leaving and co-founding Character.AI in Menlo Park, Calif., both rejoined Google’s AI unit.

Google has previously said that Character.AI is a separate company and the search giant never “had a role in designing or managing their AI model or technologies” or used them in its products.

Character.AI has more than 20 million monthly active users. Last year, the company named a new chief executive and said it would ban users under 18 from having “open-ended” conversations with its chatbots and is working on a new experience for young people.

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Warner nixes Paramount’s bid (again), citing proposed debt load

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Warner nixes Paramount’s bid (again), citing proposed debt load

Paramount’s campaign to acquire Warner Bros. Discovery was dealt another blow Wednesday after Warner’s board rejected a revised bid from the company.

The board cited the enormous debt load that Paramount would need to finance its proposed $108-billion takeover.

Warner’s board this week unanimously voted against Paramount’s most recent hostile offer — despite tech billionaire Larry Ellison agreeing in late December to personally guarantee the equity portion of Paramount’s bid. Members were not swayed, concluding the bid backed by Ellison and Middle Eastern royal families was not in the best interest of the company or its shareholders.

Warner’s board pointed to its signed agreement with Netflix, saying the streaming giant’s offer to buy the Warner studios and HBO was solid.

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The move marked the sixth time Warner’s board has said no to Paramount since Ellison’s son, Paramount Chief Executive David Ellison, first expressed interest in buying the larger entertainment company in September.

In a Wednesday letter to investors, Warner board members wrote that Paramount Skydance has a market value of $14 billion. However, the firm is “attempting an acquisition requiring $94.65 billion of [debt and equity] financing, nearly seven times its total market capitalization.”

The structure of Paramount’s proposal was akin to a leveraged buyout, Warner said, adding that if Paramount was to pull it off, the deal would rank as the largest leveraged buyout in U.S. history.

“The extraordinary amount of debt financing as well as other terms of the PSKY offer heighten the risk of failure to close, particularly when compared to the certainty of the Netflix merger,” the Warner board said, reiterating a stance that its shareholders should stick to its preferred alternative to sell much of the company to Netflix.

The move puts pressure on Paramount to shore up its financing or boost its cash offer above $30 a share.

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However, raising its bid without increasing the equity component would only add to the amount of debt that Paramount would need to buy HBO, CNN, TBS, Animal Planet and the Burbank-based Warner Bros. movie and television studios.

Paramount representatives were not immediately available for comment.

“There is still a path for Paramount to outbid Netflix with a substantially higher bid, but it will require an overhaul of their current bid,” Lightshed Partners media analyst Rich Greenfield wrote in a Wednesday note to investors. Paramount would need “a dramatic increase in the cash invested from the Ellison family and/or their friends and financing partners.”

Warner Bros. Discovery’s shares held steady around $28.55. Paramount Skydance ticked down less than 1% to $12.44.

Netflix has fallen 17% to about $90 a share since early December, when it submitted its winning bid.

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The jostling comes a month after Warner’s board unanimously agreed to sell much of the company to Netflix for $72 billion. The Warner board on Wednesday reaffirmed its support for the Netflix deal, which would hand a treasured Hollywood collection, including HBO, DC Comics and the Warner Bros. film studio, to the streaming giant. Netflix has offered $27.75 a share.

“By joining forces, we will offer audiences even more of the series and films they love — at home and in theaters — expand opportunities for creators, and help foster a dynamic, competitive, and thriving entertainment industry,” Netflix co-Chief Executives Ted Sarandos and Greg Peters said in a joint statement Wednesday.

After Warner struck the deal with Netflix on Dec. 4, Paramount turned hostile — making its appeal directly to Warner shareholders.

Paramount has asked Warner investors to sell their shares to Paramount, setting a Jan. 21 deadline for the tender offer.

Warner again recommended its shareholders disregard Paramount’s overtures.

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Warner Bros.’ sale comes amid widespread retrenchment in the entertainment industry and could lead to further industry downsizing.

The Ellison family acquired Paramount’s controlling stake in August and quickly set out to place big bets, including striking a $7.7-billion deal for UFC fights. The company, which owns the CBS network, also cut more than 2,000 jobs.

Warner Bros. Discovery was formed in 2022 following phone giant AT&T’s sale of the company, then known as WarnerMedia, to the smaller cable programming company, Discovery.

To finance that $43-billion acquisition, Discovery took on considerable debt. Its leadership, including Chief Executive David Zaslav, spent nearly three years cutting staff and pulling the plug on projects to pay down debt.

Paramount would need to take on even more debt — more than $60 billion — to buy all of Warner Bros. Discovery, Warner said.

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Warner has argued that it would incur nearly $5 billion in costs if it were to terminate its Netflix deal. The amount includes a $2.8-billion breakup fee that Warner would have to fork over to Netflix. Paramount hasn’t agreed to cover that amount.

Warner also has groused that other terms in Paramount’s proposal were problematic, making it difficult to refinance some of its debt while the transaction was pending.

Warner leaders say their shareholders should see greater value if the company is able to move forward with its planned spinoff of its cable channels, including CNN, into a separate company called Discovery Global later this year. That step is needed to set the stage for the Netflix transaction because the streaming giant has agreed to buy only the Warner Bros. film and television studios, HBO and the HBO Max streaming platform.

However, this month’s debut of Versant, comprising CNBC, MS NOW and other former Comcast channels, has clouded that forecast. During its first three days of trading, Versant stock has fallen more than 20%.

Warner’s board rebuffed three Paramount proposals before the board opened the bidding to other companies in late October.

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Board members also rejected Paramount’s Dec. 4 all-cash offer of $30 a share. Two weeks later, it dismissed Paramount’s initial hostile proposal.

At the time, Warner registered its displeasure over the lack of clarity around Larry Ellison’s financial commitment to Paramount’s bid. Days later, Ellison agreed to personally guarantee $40.4 billion in equity financing that Paramount needs.

David Ellison has complained that Warner Bros. Discovery has not fairly considered his company’s bid, which he maintains is a more lucrative deal than Warner’s proposed sale to Netflix. Some investors may agree with Ellison’s assessment, in part, due to concerns that government regulators could thwart the Netflix deal out of concerns about the Los Gatos firm’s increasing dominance.

“Both potential mergers could severely harm the viewing public, creative industry workers, journalists, movie theaters that depend on studio content, and their surrounding main-street businesses, too,” Matt Wood, general counsel for consumer group Free Press Action, testified Wednesday during a congressional committee hearing.

“We fear either deal would reduce competition in streaming and adjacent markets, with fewer choices for consumers and fewer opportunities for writers, actors, directors, and production technicians,” Wood said. “Jobs will be lost. Stories will go untold.”

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