Culture
The NFL is heading to Germany – and the country has fallen for American football
A weekly ritual begins when the clock strikes 7pm on a Sunday in Germany.
Whether over a barbecue, a meet-up with friends, or from the comfort of their homes, hundreds of thousands settle in for their dose of NFL action, much like their American counterparts.
On the channel that broadcasts the German versions of I’m a Celebrity… Get Me Out of Here! (Ich bin ein Star — Holt mich hier raus!) and Germany’s Got Talent (Das Supertalent), fans can watch one of the early slate games live followed by another in the later slot. Two games for, well, nothing. The free-to-air German-language broadcast makes viewing easy and is helping to attract a new generation of NFL enthusiasts in Europe.
Close to 70,000 will visit the sold-out Allianz Arena in Munich on Sunday as the New York Giants and Carolina Panthers face off in the final game of this year’s international series, giving German fans the rare chance to experience the NFL live on home soil.
It will be the fourth time Germany has hosted a regular-season game, the first being at the same venue in 2022 while Frankfurt’s Deutsche Bank Park played host to two games in 2023, which was the year RTL started broadcasting NFL games in the country after acquiring exclusive free-to-air rights until 2028.
The broadcaster’s audience is growing. On average, the channel brought in 710,000 viewers during the 7pm regular-season games in 2023, up from 660,000 the year before when it was shown on ProSieben, also free-to-air. The later game averaged 490,000 viewers, an increase of 50,000 viewers from the previous season, RTL told The Athletic.
February’s Super Bowl saw an average of 1.71million fans watch on RTL, with peaks of up to 2.27m, the broadcaster said. In the United Kingdom, by comparison, viewership peaked at 761,000 and 996,000 on broadcasters Sky Sports and ITV respectively, the latter a free-to-air channel.
“The atmosphere we are trying to bring (to the broadcast) is first and foremost fun and excitement about the game of American football, get people excited and get them to fall in love,” Patrick Esume, an expert NFL commentator on RTL, told The Athletic, “and the second step is to try to get some deep insights for those fans who have been around the NFL for some time.”
Esume started playing American football at the Hamburg Silver Eagles before moving to the Hamburg Blue Devils. The German balances punditry with his role as the commissioner of the European League of Football, a professional American football league founded in 2020 which has 18 teams split into three conferences. This forthcoming weekend, however, is one of the most exciting weeks in his calendar.
“It is our little Super Bowl that we have every year. It has its own style, it is unlike any other atmosphere. It is not soccer, it is not NFL in the U.S. It is different and it is special,” Esume said.
“Free coverage was the kickstarter to propel the game and the NFL to another level,” he added. Paid options with increased coverage are now available through DAZN, the NFL League Pass, and RTL+.
Daniel Jensen hosts an NFL-dedicated podcast called the Footballerei Show from Hamburg. He told The Athletic that the now-defunct NFL Europe, a competition that existed on-and-off for 15 seasons in various guises until it finally folded in 2007, provided the foundations from which interest in the sport has grown. Germany had provided the majority — and the most successful — teams in that league.
“The NFL Europe league started a base interest which has evolved,” Jensen said, adding that the absence of Bundesliga games, the top division in German soccer, on Sunday evenings, also contributes to the NFL’s popularity.
Soccer is the national sport. Historically, Germany has always been successful internationally, winning the men’s World Cup four times and the women’s World Cup twice. And in Bayern Munich, the country also boasts one of Europe’s most successful men’s teams.
Yet, Bayern’s dominance has made the Bundesliga predictable in recent history. The home team of the Allianz Arena, where Sunday’s NFL game will take place, had won 11 consecutive league titles between 2013 and 2023 before Bayer Leverkusen broke the spell last season.
In the same period, there were eight different Super Bowl winners. The NFL’s ability to level the playing field with salary caps and the draft offers German sports fans a variety and unpredictability they don’t often get in soccer, a sport where the most successful teams are often the wealthiest, and who consequently attract the best players. The NFL also provides fans with the physicality and combativeness lacking in some other popular sports in the country.
Last year, the regular season game between the Kansas City Chiefs and the Miami Dolphins in Frankfurt sold out in 15 minutes, with 1.42million people in the online ticket queue within two minutes, according to Sports Illustrated. The game averaged a regular season record of 1.35m viewers and peaked at 1.51m on RTL.
According to the NFL, there are approximately 19million fans in Germany, with 3.6m (18.9 per cent) following the NFL closely.
“I think around 20 to 25 per cent (of viewers) have a good grasp of the game and the rules, but the vast majority is actually around American football because they love the atmosphere that the broadcast brings to their living room,” explained Esume.
“They are there for the social part of it and then through that fall in love. It is our job to ensure we get more football experts here in Germany.”
On Instagram, as seen in the table below, the Chiefs and the New England Patriots are the most popular teams in Germany.
NFL German accounts by followers
“Different teams become popular depending on the era,” Jensen said. “All the German fans were into the ’90s Dallas Cowboys, Seattle Seahawks, and Pittsburgh Steelers, the Patriots and Green Bay Packers during the 2000s and 2010s, and the Chiefs right now. It is not like we have real roots with the teams like in America, so it is about finding a team you like.”
Ten NFL teams have international marketing rights in Germany as part of the NFL’s Global Markets Program, which allows franchises to build brand awareness and fandom beyond the US. Mexico is the only other country with the same amount.
It perhaps helps that there are plenty of German representatives in the NFL, too. Jakob Johnson is a fullback for the Giants, Marcel Dabo is on the Indianapolis Colts practice squad, while Minnesota Vikings running back Aaron Jones has worn a German flag on his helmet after spending time there during his childhood as his parents were in the U.S. Army. Indeed, the origins of the sport in Germany date back to when American soldiers were stationed in the country after the Second World War.
Amon-Ra St. Brown, a wide receiver for the Detroit Lions who was ranked the 23rd best player in the NFL by his fellow players in the NFL Top 100 Players of 2024, has a German mother, so possesses dual citizenship, and can speak German.
“St. Brown is not that much of a German sports star, like big soccer stars for example, more an NFL superstar at the moment but the next step would be to become more of a public figure in Germany and it would be very interesting to see if that is possible,” Jensen said.
Off the field, Gerrit Meier, head of the NFL’s international operations, is also a dual German and U.S. citizen. But for now, at least, some of the biggest stars in the country are former players who have become part of RTL’s expert line-up.
Esume said: “The vast majority of viewers see more of our on-air stars such as Bjoern Werner (former first-round pick and global ambassador for the Colts), Markus Kuhn (who played with the Giants), and Sebastian Vollmer (two-time Super Bowl champion with the Patriots).
“They are the true German rock stars when it comes to the NFL. They are even bigger stars than the active German NFL players because they are on our TVs every week.”
Encouraging for the sport, and RTL, is that younger audiences are showing an interest in the NFL. RTL recorded 23 per cent of their market, on average, as 14 to 29-year-old males during the 2023 regular season.
However, as Jensen points out, there is still work that needs to be done to increase participation.
The German Olympic Sports Confederation (DOSB) has 500 registered football teams with more than 70,000 members, according to sports marketing agency SPORTFIVE. As of 2023, the German Basketball Association (DBB) had 242,344 members.
“Participation (in Germany) is the part the NFL needs to develop and work on,” said Jensen. “Issues with concussions and chronic traumatic encephalopathy (CTE) can be off-putting but that is why flag football will be good for the future.”
Flag football, where ball carriers are deemed to have been tackled when one, or both, of two flags attached to their waist are pulled off by a defending player, will appear at the 2028 Olympic Games in Los Angeles.
The NFL say the non-contact version of its sport is the world’s fastest-growing sport, with 20million players in 100 countries.
“Basketball is more developed in that part. It is a lot more of a domestic sport, people playing in our own league. But the NFL is more popular than the NBA right now,” he said.
There are 14 German players in the NFL Academy, based at Loughborough University in the United Kingdom. Since 2019, the program has provided full-time high-school education alongside American football training. More than 40 students have gone to the U.S. on scholarships, with 19 in NCAA Division 1 this season.
“The next step, I think, is to bring something like that to Germany,” Jensen added.
Whether it is for the entertainment, the variety or to watch homegrown players on the sport’s biggest stage, increasingly more Germans are booking out their Sunday evenings.
(Top photos: Getty Images; design: Meech Robinson)
Culture
Arizona State will play for Big 12 championship, and its overlooked star deserves Heisman consideration
TUCSON, Ariz. — The Arizona State Sun Devils gathered at midfield, an enormous mass of maroon and gold celebrating Saturday’s 49-7 win against rival Arizona at Arizona Stadium. Suddenly, Cam Skattebo broke from the pack, lifting the Territorial Cup in his right hand and charging for the stands where Arizona State fans awaited.
Skattebo had just rushed for 177 yards and three touchdowns, lifting No. 16 Arizona State to its 10th win and a place in the Big 12 Championship Game, an improbable tale for both the bruising running back and the program he represents.
Heisman Trophy ballots are sent out on Monday. Like his team, Skattebo began the season as an incredible long shot. Also, like his team, Skattebo has shown he belongs.
“He has to be one of the best backs in yards from scrimmage in all of Power 4 football,’’ Arizona State coach Kenny Dillingham said outside the locker room. “How are there many players more impactful than him and what he’s done for this program, picked dead last to playing potentially in the conference championship?”
Colorado two-way star Travis Hunter is the favorite for this season’s Heisman, given to college football’s top player. Boise State running back Ashton Jeanty, Miami quarterback Cam Ward and Oregon quarterback Dillon Gabriel are strong contenders. The top four finalists travel to New York for the Dec. 14 Heisman ceremony.
Skattebo has never been to the Big Apple. Has it entered his mind?
“I never thought I would be (in this position),” he said.
Does he think he deserves to go?
“Potentially,’’ Skattebo said. “We got more work to do. But, yeah.”
Man of the hour. pic.twitter.com/rSfIoUAH8v
— Doug Haller (@DougHaller) December 1, 2024
As Skattebo held up the Territorial Cup, the oldest rivalry trophy in the sport, his teammates gathered around him in the corner of Arizona Stadium. Dillingham told officials to get the players already in the locker room to return to the field. Once they did, Dillingham and the Sun Devils sang the school fight song. After the last word, they took the celebration inside.
Skattebo stayed on the field.
He looked down the length of the field and noticed Arizona State fans lined the entire way, from one end zone to the other. Skattebo started making his way down, signing autographs, posing for photos and living in the moment. In the locker room, his coaches and teammates celebrated. Skattebo wasn’t concerned.
“I see those guys every day,’’ he said. “We’ll have our fun later.”
Elite players in college football enter the sport in high regard. Hunter was a five-star high school prospect, the top player in his class. Jeanty was a four-star running back. Coming out of Rio Linda High School in California, Skattebo barely registered, a running back who played like a linebacker.
Skattebo signed with Sacramento State, the only school that offered him a full scholarship. After two seasons, he transferred to Arizona State. In his first season with the Sun Devils, he rushed for 783 yards and nine touchdowns behind a banged-up line. This season, slimmed down and determined, he’s been among the country’s most improved players, the only back who entered Saturday with 1,000-plus rushing yards and 350-plus receiving yards.
“It’s funny because those of us who have watched him grow up — and I talked to his brother last week about it, too — it looks exactly the same,” Skattebo’s high school coach, Jack Garceau, said by phone during Saturday’s game. “It was this way in high school. This way at Sac State. And now it looks this way at ASU. Nothing’s changed. He’s just gotten better and better and better.”
Near the stands, Skattebo grabbed a maroon hat and scribbled “Skatt” in black ink. He shuffled to his left, slapping fives, stopping at a blonde-haired boy who asked him to sign his maroon jersey. Skattebo shifted the boy to the side so he could use his shoulder for support. A security guard informed co-workers that Skattebo was still on the field. A photographer informed the running back that his family waited not far down the line.
Arizona State achieved bowl eligibility after a Nov. 2 win at Oklahoma State. After that game, Dillingham said the Sun Devils (10-2, 7-2 Big 12) were playing with house money. Quarterback Sam Leavitt said that’s when the expanded College Football Playoff first popped into his mind.
“Why not us?” he thought.
Arizona State hasn’t lost since, winners of five in a row, each win bigger than the last, the most memorable march this program has experienced since the Sun Devils went 11-1 during the 1996 season. Leavitt has developed quicker than expected. The offensive line has stayed healthy. The defense has made plays.
“They still surprise me,” Dillingham said. “They’re just a unique, goofy group of misfits that somehow came together and are accomplishing things that are special.”
Skattebo has been the engine. Earlier on ESPN’s “College GameDay,” Nick Saban called him his favorite player in college football.
“This guy, he’s rugged,” the former Alabama coach said. “Tough. I just love a great competitor. He’s all that.”
Skattebo grabbed a cell phone. He held it out as far as his right arm could extend, making sure the fans behind him were in the frame and smiled. He posed in the middle of nine Arizona State cheerleaders. Twenty minutes after the game, Skattebo hugged his family. After a brief conversation, he turned and jogged to the locker room. Fans serenaded him along the way.
“Skatt for Heis-man!”
“Skatt for Heis-man!”
(Photo of Cam Skattebo (left) and Kenny Dillingham: Christopher Hook / Icon Sportswire via Getty Images)
Culture
FIFA ‘has a responsibility’ to compensate Qatar World Cup workers, report finds
A report commissioned by FIFA has concluded football’s governing body “has a responsibility” to compensate workers who suffered during the hosting of the 2022 Qatar World Cup.
The long-awaited report from FIFA’s sub-committee on human rights and social responsibility — finally published on Friday at midnight Central European Time — says the governing body “took a number of steps to seek to meet its responsibility to respect human rights” as part of the delivery of the tournament two years ago.
However, FIFA failed to meet one of the report’s primary recommendations of using the Qatar Legacy Fund to remedy workers impacted by human rights abuses, instead announcing they would donate the money to several other programmes which will not directly compensate workers in Qatar.
FIFA insisted the study was not “a legal assessment of the obligation to remedy”.
The independent study, commissioned by the sub-committee and developed by the business and human rights advisory firm ‘Human Level’, notes that “a number of severe human rights impacts did ultimately occur in Qatar from 2010 through 2022” for a number of workers connected to the tournament.
This included “deaths, injuries and illnesses; wages not being paid for months on end; and significant debt faced by workers and their families reimbursing the fees they paid to obtain jobs in Qatar.”
While acknowledging that “the main responsibility to rectify such shortcomings lies with the direct employers of these workers as well as with the Qatari government” the sub-committee “endorses the view expressed in the Human Level Study that FIFA too has a responsibility to take additional measures to contribute to the provision of remedy to these workers.”
World Cup organizers have put the number of deaths directly linked to the delivery of the tournament at 40. Human rights groups have long estimated that thousands of workers died.
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A FIFA spokesperson said: “All reports and recommendations were considered during a comprehensive review by the FIFA administration and relevant bodies. While all recommendations could not be met, practical and impactful elements were retained.
“It should be noted that the study did not specifically constitute a legal assessment of the obligation to remedy.”
The report recommends that FIFA should use its Qatar Legacy Fund to remedy workers impacted or, for those who died, their family members.
The sub-committee advises them to “act upon the intention, as indicated by FIFA in a press release of 19 November 2022, to dedicate the FIFA World Cup 2022 Legacy Fund in full or in part to further strengthen the competition’s legacy for migrant workers.”
However, two days before the report’s publication FIFA announced the $50million fund would instead be used on a series of social programmes globally in collaboration with Qatar and three organisations, the World Health Organization (WHO), the World Trade Organization (WTO) and UNHCR, the UN Refugee Agency, instead.
A FIFA spokesperson said: “The creation of the FIFA World Cup 2022 Legacy Fund was unanimously endorsed by the FIFA Council following a proposal made by the FIFA governance, audit and compliance committee.
“A Workers’ Support and Insurance Fund was established in Qatar in 2018 and FIFA believes the new Legacy Fund, endorsed by recognised international agencies, is a pragmatic and transparent initiative that will encompass social programmes to help people most in need across the world.”
Following the award of the World Cup to Qatar, FIFA has added human rights as a consideration as part of its bidding process for tournaments.
On Friday FIFA’s evaluation report for Saudi Arabia’s 2034 World Cup bid declared the risk assessment for human rights to be “medium”.
A vote on the hosts for the tournament — where the Saudi bid has no rival — will take place at the FIFA Congress on December 11.
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(Anne-Christine Poujoulat/AFP via Getty Images)
Culture
FIFA report: Saudi 2034 World Cup bid has ‘medium’ human rights risk
FIFA, the world governing body for football, released on Friday night its evaluation report for Saudi Arabia’s bid to host the men’s World Cup in 2034, awarding the nation a higher score for bidding requirements than it granted the successful Canadian, American and Mexican joint bid for the 2026 edition, while declaring the risk assessment for human rights to be “medium”.
FIFA also claim in their report that there is “good potential” for the competition to act as a “catalyst” for reforms within Saudi Arabia, saying it will “contribute to positive human rights outcomes”. Amnesty International described FIFA’s observations as “an astonishing whitewash” of Saudi Arabia’s human rights record.
The bid report also declared the bid by oil-rich Saudi to have demonstrated a “good commitment to sustainability” while FIFA acknowledges that the Saudi bid presents an “elevated risk” in terms of timing due to the climate of the country.
FIFA, which ordinarily holds men’s World Cups in June and July, says the bidder did not stipulate a proposed window for the tournament but pledged to collaborate to “ensure the tournament’s success”, implying we may see a repeat of the 2022 edition in Qatar which was shifted to the winter months to allow for the safety of participants and supporters.
FIFA ranks its World Cup bids out of five and awarded the Saudi bid a score of 4.2, higher than the so-called United bid for 2026, which was rated 4.0. For the Women’s World Cup in 2027, Brazil’s successful bid was ranked 4.0, while the defeated joint bid of Belgium, the Netherlands and Germany was given a score of 3.7.
FIFA released its report in an email to media at 12.33am Central European Time on Saturday morning. Almost immediately, reports emerged in Middle Eastern English-speaking outlets such as the Saudi Gazette, declaring that the Saudi bid had received the highest ever score from FIFA when bidding for a World Cup.
The Saudi bid for the 2034 World Cup had already been considered a nigh-on inevitability because it was the only bidder for the tournament. This outcome developed after FIFA announced a mega-edition bid for the 2030 World Cup, which would be hosted across three continents (Africa, Europe and South America) and six countries (Morocco, Spain, Portugal, Argentina, Uruguay and Paraguay).
This ruled those three continents out of bidding for the following World Cup in 2034, while the joint U.S., Canada and Mexico event for 2026 ruled out a return to North America due to FIFA’s principle of confederation rotation.
This left the Saudis with a clear run in the absence of a rival from elsewhere in Asia or Oceania, subject to a vote of member nations at the FIFA Congress on December 11, which was widely seen as a formality.
FIFA’s report say their evaluation “consulted various sources, including the bidder’s human rights strategy, the mandated context assessment, as well as direct commitments from the host country and host cities, together with all contractual hosting documents, all of which notably contain provisions relating to respecting human rights in connection with the competition”.
However, The Athletic revealed last month how 11 organisations — including Amnesty International, Human Rights Watch, a Saudi Arabian diaspora organisation and human rights groups specialising in the Gulf region — raised major concerns about the credibility of a report for FIFA entitled “Independent Context Assessment Prepared for the Saudi Arabian Football Federation in relation to the FIFA World Cup 2034”.
The independent context assessment, produced by the Saudi arm of global law firm Clifford Chance, excluded a large number of internationally recognised human rights from its assessment, saying this was because “either Saudi Arabia has not ratified the relevant treaties or because the Saudi Football Federation did not recognise them as ‘applying’ to the assessment”.
This meant it avoided delving into matters many would consider pertinent to Saudi, notably relating to freedom of expression, association and assembly, as well as LGBTQI+ discrimination, the prohibition of trade unions, the right to freedom of religion and forced evictions.
The report said that the scope of its assessment was “determined by the Saudi Arabian Football Federation in agreement with FIFA”, suggesting that FIFA itself approved the omissions. Both the Saudi Football Association and FIFA did not respond when approached by The Athletic at the time.
In a press release by the rights groups, they claimed that “Saudi Arabia’s already dire human rights record has deteriorated under the de facto rule of Crown Prince Mohammed bin Salman” and cited a “soaring number of mass executions, torture, enforced disappearance, severe restrictions on free expression, repression of women’s rights under the male guardianship system, LGBTI+ discrimination, and the killing of hundreds of migrants at the Saudi Arabia-Yemen border”.
“As expected, FIFA’s evaluation of Saudi Arabia’s World Cup bid is an astonishing whitewash of the country’s atrocious human rights record,” added Steve Cockburn, Amnesty International’s head of labour rights and sport. “There are no meaningful commitments that will prevent workers from being exploited, residents from being evicted or activists from being arrested.
“By ignoring the clear evidence of severe human rights risks, FIFA is likely to bear much responsibility for the violations and abuses that will take place over the coming decade. Fundamental human rights reforms are urgently required in Saudi Arabia, or the 2034 World Cup will be inevitably tarnished by exploitation, discrimination and repression.”
The FIFA bid evaluation, published on Saturday morning, leans heavily on the Clifford Chance report. It does not make any references to the terms “LGBTQI+”, “sexuality” or “sexual orientation”, while the only mention of women’s rights within Saudi Arabia can be found with references to the growth of the women’s game and women’s participation in football within Saudi.
The bid evaluation says that Saudi “has made significant strides in developing interest and grassroots participation for women and girls, and at the elite level”.
The bid, which ranks by low, medium or high, also gives a medium level of risk to stadiums, transport and accommodation, as well as the previously explained “event timing”. Stadiums are awarded a 4.1 rating out of five, despite eight of the proposed 15 stadiums for the tournament being new-builds. FIFA said this presented a “slightly elevated” risk profile.
The bid evaluation says the Saudi bid submitted commitments from the government to “respect, protect and fulfil internationally recognised human rights in connection with the competition, including in the areas of safety and security, labour rights (in particular fundamental labour rights and those of migrant workers), rights of children, gender equality and non-discrimination, as well as freedom of expression (including press freedom)”.
FIFA says the Saudis have committed to “equitable wages”, as well as “decent working and living conditions for all individuals involved in the preparation and delivery of the FIFA World Cup, including through the establishment of a workers’ welfare system to monitor compliance with labour rights standards for tournament-related workers”.
They also say the Saudis will “engage with the International Labour Organisation (ILO) in relation to its commitment to upholding international labour standards in all activities associated with the competition.” The treatment and rights of migrant workers were among the biggest talking points before and during the 2022 World Cup, staged in neighbouring Qatar.
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FIFA simultaneously released its report for the sole bid for the 2030 World Cup, which will be held in Spain, Portugal, Morocco, Uruguay, Argentina and Paraguay. The 2030 bid, which does not have a rival, will also be voted on by the member nations on December 11. It also received a rating of 4.2 out of 5, with the only medium risk factors judged to be stadiums, accommodation, transport, and the legal framework of the tournament.
The “sustainable event management” and “environmental protection” of a competition held across three continents was judged to be a “low” risk.
The report says that the “environmental impact assessment and initial carbon footprint assessment by the bidder, together with the commitments, objectives and mitigation actions outlined, provide a good foundation for the development of effective strategies towards managing the negative impacts of the tournament on the planet and protecting the environment”.
(Top photo: Christopher Pike/Bloomberg via Getty Images)
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