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The NFL is heading to Germany – and the country has fallen for American football

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The NFL is heading to Germany – and the country has fallen for American football

A weekly ritual begins when the clock strikes 7pm on a Sunday in Germany.

Whether over a barbecue, a meet-up with friends, or from the comfort of their homes, hundreds of thousands settle in for their dose of NFL action, much like their American counterparts.

On the channel that broadcasts the German versions of I’m a Celebrity… Get Me Out of Here! (Ich bin ein Star — Holt mich hier raus!) and Germany’s Got Talent (Das Supertalent), fans can watch one of the early slate games live followed by another in the later slot. Two games for, well, nothing. The free-to-air German-language broadcast makes viewing easy and is helping to attract a new generation of NFL enthusiasts in Europe.

Close to 70,000 will visit the sold-out Allianz Arena in Munich on Sunday as the New York Giants and Carolina Panthers face off in the final game of this year’s international series, giving German fans the rare chance to experience the NFL live on home soil.

It will be the fourth time Germany has hosted a regular-season game, the first being at the same venue in 2022 while Frankfurt’s Deutsche Bank Park played host to two games in 2023, which was the year RTL started broadcasting NFL games in the country after acquiring exclusive free-to-air rights until 2028.

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The broadcaster’s audience is growing. On average, the channel brought in 710,000 viewers during the 7pm regular-season games in 2023, up from 660,000 the year before when it was shown on ProSieben, also free-to-air. The later game averaged 490,000 viewers, an increase of 50,000 viewers from the previous season, RTL told The Athletic. 

February’s Super Bowl saw an average of 1.71million fans watch on RTL, with peaks of up to 2.27m, the broadcaster said. In the United Kingdom, by comparison, viewership peaked at 761,000 and 996,000 on broadcasters Sky Sports and ITV respectively, the latter a free-to-air channel.

“The atmosphere we are trying to bring (to the broadcast) is first and foremost fun and excitement about the game of American football, get people excited and get them to fall in love,” Patrick Esume, an expert NFL commentator on RTL, told The Athletic, “and the second step is to try to get some deep insights for those fans who have been around the NFL for some time.”


Patrick Esume, commissioner of the European League of Football, takes a selfie (Jürgen Kessler/picture alliance via Getty Images)

Esume started playing American football at the Hamburg Silver Eagles before moving to the Hamburg Blue Devils. The German balances punditry with his role as the commissioner of the European League of Football, a professional American football league founded in 2020 which has 18 teams split into three conferences. This forthcoming weekend, however, is one of the most exciting weeks in his calendar.

“It is our little Super Bowl that we have every year. It has its own style, it is unlike any other atmosphere. It is not soccer, it is not NFL in the U.S. It is different and it is special,” Esume said.

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“Free coverage was the kickstarter to propel the game and the NFL to another level,” he added. Paid options with increased coverage are now available through DAZN, the NFL League Pass, and RTL+.


Tom Brady acknowledges the crowd in 2022 after his Tampa Bay Buccaneers beat the Seattle Seahawks at Munich’s Allianz Arena (Sebastian Widmann/Getty Images)

Daniel Jensen hosts an NFL-dedicated podcast called the Footballerei Show from Hamburg. He told The Athletic that the now-defunct NFL Europe, a competition that existed on-and-off for 15 seasons in various guises until it finally folded in 2007, provided the foundations from which interest in the sport has grown. Germany had provided the majority — and the most successful — teams in that league.

“The NFL Europe league started a base interest which has evolved,” Jensen said, adding that the absence of Bundesliga games, the top division in German soccer, on Sunday evenings, also contributes to the NFL’s popularity.

Soccer is the national sport. Historically, Germany has always been successful internationally, winning the men’s World Cup four times and the women’s World Cup twice. And in Bayern Munich, the country also boasts one of Europe’s most successful men’s teams.

Yet, Bayern’s dominance has made the Bundesliga predictable in recent history. The home team of the Allianz Arena, where Sunday’s NFL game will take place, had won 11 consecutive league titles between 2013 and 2023 before Bayer Leverkusen broke the spell last season.

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In the same period, there were eight different Super Bowl winners. The NFL’s ability to level the playing field with salary caps and the draft offers German sports fans a variety and unpredictability they don’t often get in soccer, a sport where the most successful teams are often the wealthiest, and who consequently attract the best players. The NFL also provides fans with the physicality and combativeness lacking in some other popular sports in the country.

Last year, the regular season game between the Kansas City Chiefs and the Miami Dolphins in Frankfurt sold out in 15 minutes, with 1.42million people in the online ticket queue within two minutes, according to Sports Illustrated. The game averaged a regular season record of 1.35m viewers and peaked at 1.51m on RTL.

According to the NFL, there are approximately 19million fans in Germany, with 3.6m (18.9 per cent) following the NFL closely.

“I think around 20 to 25 per cent (of viewers) have a good grasp of the game and the rules, but the vast majority is actually around American football because they love the atmosphere that the broadcast brings to their living room,” explained Esume.

“They are there for the social part of it and then through that fall in love. It is our job to ensure we get more football experts here in Germany.”

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On Instagram, as seen in the table below, the Chiefs and the New England Patriots are the most popular teams in Germany.

NFL German accounts by followers

“Different teams become popular depending on the era,” Jensen said. “All the German fans were into the ’90s Dallas Cowboys, Seattle Seahawks, and Pittsburgh Steelers, the Patriots and Green Bay Packers during the 2000s and 2010s, and the Chiefs right now. It is not like we have real roots with the teams like in America, so it is about finding a team you like.”

Ten NFL teams have international marketing rights in Germany as part of the NFL’s Global Markets Program, which allows franchises to build brand awareness and fandom beyond the US. Mexico is the only other country with the same amount.

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It perhaps helps that there are plenty of German representatives in the NFL, too. Jakob Johnson is a fullback for the Giants, Marcel Dabo is on the Indianapolis Colts practice squad, while Minnesota Vikings running back Aaron Jones has worn a German flag on his helmet after spending time there during his childhood as his parents were in the U.S. Army. Indeed, the origins of the sport in Germany date back to when American soldiers were stationed in the country after the Second World War.

Amon-Ra St. Brown, a wide receiver for the Detroit Lions who was ranked the 23rd best player in the NFL by his fellow players in the NFL Top 100 Players of 2024, has a German mother, so possesses dual citizenship, and can speak German.

“St. Brown is not that much of a German sports star, like big soccer stars for example, more an NFL superstar at the moment but the next step would be to become more of a public figure in Germany and it would be very interesting to see if that is possible,” Jensen said.

Off the field, Gerrit Meier, head of the NFL’s international operations, is also a dual German and U.S. citizen. But for now, at least, some of the biggest stars in the country are former players who have become part of RTL’s expert line-up.

Esume said: “The vast majority of viewers see more of our on-air stars such as Bjoern Werner (former first-round pick and global ambassador for the Colts), Markus Kuhn (who played with the Giants), and Sebastian Vollmer (two-time Super Bowl champion with the Patriots).

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“They are the true German rock stars when it comes to the NFL. They are even bigger stars than the active German NFL players because they are on our TVs every week.”

Encouraging for the sport, and RTL, is that younger audiences are showing an interest in the NFL. RTL recorded 23 per cent of their market, on average, as 14 to 29-year-old males during the 2023 regular season.


Duke Dennis returns an interception for a touchdown during a celebrity flag football game on 9 February, 2024, in Las Vegas (Ian Maule/Getty Images)

However, as Jensen points out, there is still work that needs to be done to increase participation.

The German Olympic Sports Confederation (DOSB) has 500 registered football teams with more than 70,000 members, according to sports marketing agency SPORTFIVE.  As of 2023, the German Basketball Association (DBB) had 242,344 members.

“Participation (in Germany) is the part the NFL needs to develop and work on,” said Jensen. “Issues with concussions and chronic traumatic encephalopathy (CTE) can be off-putting but that is why flag football will be good for the future.”

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Flag football, where ball carriers are deemed to have been tackled when one, or both, of two flags attached to their waist are pulled off by a defending player, will appear at the 2028 Olympic Games in Los Angeles.

The NFL say the non-contact version of its sport is the world’s fastest-growing sport, with 20million players in 100 countries.

“Basketball is more developed in that part. It is a lot more of a domestic sport, people playing in our own league. But the NFL is more popular than the NBA right now,” he said.

There are 14 German players in the NFL Academy, based at Loughborough University in the United Kingdom. Since 2019, the program has provided full-time high-school education alongside American football training. More than 40 students have gone to the U.S. on scholarships, with 19 in NCAA Division 1 this season.

“The next step, I think, is to bring something like that to Germany,” Jensen added.

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Whether it is for the entertainment, the variety or to watch homegrown players on the sport’s biggest stage, increasingly more Germans are booking out their Sunday evenings.

(Top photos: Getty Images; design: Meech Robinson)

Culture

What America’s Main Characters Tell Us

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What America’s Main Characters Tell Us

Literature

Oedipa Maas from ‘The Crying of Lot 49’ (1966) by Thomas Pynchon

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Karl Leitz for Anthony Cotsifas Studio

“The unforgettable, cartoonish protagonist of this unusually short novel is a California housewife accidentally turned private investigator and literary interpreter, and the mystery she’s attempting to solve — or, more specifically, the conspiracy she stumbles upon — is nothing less than capitalism itself,” says Ngai, 54. “As Oedipa traces connections between various crackpots, the novel highlights the peculiarly asocial sociality of postwar U.S. society, which gets figured as a network of alienations.”

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Sula Peace from ‘Sula’ (1973) by Toni Morrison

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Karl Leitz for Anthony Cotsifas Studio

“Sula arguably begins to disappear as soon as she’s introduced — despite the fact that the novel bears her name. Other characters die quickly, or are noticeably flat. This raises the politically charged question of who gets to ‘develop’ or be a protagonist in American novels and who doesn’t. The novel’s unusual character system is part of its meditation on anti-Black racism and historical violence.”

The speaker of ‘Lunch Poems’ (1964) by Frank O’Hara

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Karl Leitz for Anthony Cotsifas Studio

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“Lyric poems are fundamentally different from narrative fiction in part because they have speakers as opposed to narrators. Perhaps it’s a stretch to nominate the speaker of ‘Lunch Poems’ as a main character, but this book changed things by highlighting the centrality of queer counterpublics to U.S. culture as a whole, and by exploring the joys and risks of everyday intimacy with strangers therein.”

This interview has been edited and condensed.

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Poetry Challenge: Memorize “The More Loving One” by W.H. Auden

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Poetry Challenge: Memorize “The More Loving One” by W.H. Auden

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Let’s memorize a poem! Not because it’s good for us or because we think we should, but because it’s fun, a mental challenge with a solid aesthetic reward. You can amuse yourself, impress your friends and maybe discover that your way of thinking about the world — or even, as you’ll see, the universe — has shifted a bit.

Over the next five days, we’ll look closely at a great poem by one of our favorite poets, and we’ll have games, readings and lots of encouragement to help you learn it by heart. Some of you know how this works: Last year more Times readers than we could count memorized a jaunty 18-line recap of an all-night ferry ride. (If you missed that adventure, it’s not too late to embark. The ticket is still valid.)

This time, we’re training our telescopes on W.H. Auden’s “The More Loving One” — a clever, compact meditation on love, disappointment and the night sky.

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Here’s the first of its four stanzas, read for us by Matthew McConaughey:

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The More Loving One by W.H. Auden 

Looking up at the stars, I know quite well 

That, for all they care, I can go to hell, 

But on earth indifference is the least 

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We have to dread from man or beast. 

Matthew McConaughey, actor and poet

In four short lines we get a brisk, cynical tour of the universe: hell and the heavens, people and animals, coldness and cruelty. Commonplace observations — that the stars are distant; that life can be dangerous — are wound into a charming, provocative insight. The tone is conversational, mixing decorum and mild profanity in a manner that makes it a pleasure to keep reading.

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Here’s Tracy K. Smith, a former U.S. poet laureate, with the second stanza:

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How should we like it were stars to burn 

With a passion for us we could not return? 

If equal affection cannot be, 

Let the more loving one be me. 

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Tracy K. Smith, poet

These lines abruptly shift the focus from astronomy to love, from the universal to the personal. Imagine how it would feel if the stars had massive, unrequited crushes on us! The speaker, couching his skepticism in a coy, hypothetical question, seems certain that we wouldn’t like this at all.

This certainty leads him to a remarkable confession, a moment of startling vulnerability. The poem’s title, “The More Loving One,” is restated with sweet, disarming frankness. Our friend is wearing his heart on his well-tailored sleeve.

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The poem could end right there: two stanzas, point and counterpoint, about how we appreciate the stars in spite of their indifference because we would rather love than be loved.

But the third stanza takes it all back. Here’s Alison Bechdel reading it:

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Admirer as I think I am 

Of stars that do not give a damn, 

I cannot, now I see them, say 

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I missed one terribly all day. 

Alison Bechdel, graphic novelist

The speaker downgrades his foolish devotion to qualified admiration. No sooner has he established himself as “the more loving one” than he gives us — and perhaps himself — reason to doubt his ardor. He likes the stars fine, he guesses, but not so much as to think about them when they aren’t around.

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The fourth and final stanza, read by Yiyun Li, takes this disenchantment even further:

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Were all stars to disappear or die, 

I should learn to look at an empty sky 

And feel its total dark sublime, 

Though this might take me a little time. 

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Yiyun Li, author

Wounded defiance gives way to a more rueful, resigned state of mind. If the universe were to snuff out its lights entirely, the speaker reckons he would find beauty in the void. A starless sky would make him just as happy.

Though perhaps, like so many spurned lovers before and after, he protests a little too much. Every fan of popular music knows that a song about how you don’t care that your baby left you is usually saying the opposite.

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The last line puts a brave face on heartbreak.

So there you have it. In just 16 lines, this poem manages to be somber and funny, transparent and elusive. But there’s more to it than that. There is, for one thing, a voice — a thinking, feeling person behind those lines.

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W.H. Auden in 1962. Sam Falk/The New York Times

When he wrote “The More Loving One,” in the 1950s, Wystan Hugh Auden was among the most beloved writers in the English-speaking world. Before this week is over there will be more to say about Auden, but like most poets he would have preferred that we give our primary attention to the poem.

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Its structure is straightforward and ingenious. Each of the four stanzas is virtually a poem unto itself — a complete thought expressed in one or two sentences tied up in a neat pair of couplets. Every quatrain is a concise, witty observation: what literary scholars call an epigram.

This makes the work of memorization seem less daunting. We can take “The More Loving One” one epigram at a time, marvelling at how the four add up to something stranger, deeper and more complex than might first appear.

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So let’s go back to the beginning and try to memorize that insouciant, knowing first stanza. Below you’ll find a game we made to get you started. Give it a shot, and come back tomorrow for more!

Your first task: Learn the first four lines!

Play a game to learn it by heart. Need more practice? Listen to Ada Limón, Matthew McConaughey, W.H. Auden and others recite our poem.

Question 1/6

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Let’s start with the first couplet. Fill in the rhyming words.

Looking up at the stars, I know quite well 

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That, for all they care, I can go to hell, 

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Tap a word above to fill in the highlighted blank.

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Ready for another round? Try your hand at the 2025 Poetry Challenge.

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Edited by Gregory Cowles, Alicia DeSantis and Nick Donofrio. Additional editing by Emily Eakin,
Joumana Khatib, Emma Lumeij and Miguel Salazar. Design and development by Umi Syam. Additional
game design by Eden Weingart. Video editing by Meg Felling. Photo editing by Erica Ackerberg.
Illustration art direction by Tala Safie.

Illustrations by Daniel Barreto.

Text and audio recording of “The More Loving One,” by W.H. Auden, copyright © by the Estate of
W.H. Auden. Reprinted by permission of Curtis Brown, Ltd. Photograph accompanying Auden recording
from Imagno/Getty Images.

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Famous Authors’ Less Famous Books

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Famous Authors’ Less Famous Books

Literature

‘Romola’ (1863) by George Eliot

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Karl Leitz for Anthony Cotsifas Studio

Who knew that there’s a major George Eliot novel that neither I nor any of my friends had ever heard of?

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“Romola” was Eliot’s fourth novel, published between “The Mill on the Floss” (1860) and “Middlemarch” (1870-71). If my friends and I didn’t get this particular memo, and “Romola” is familiar to every Eliot fan but us, please skip the following.

“Romola” isn’t some fluky misfire better left unmentioned in light of Eliot’s greater work. It’s her only historical novel, set in Florence during the Italian Renaissance. It embraces big subjects like power, religion, art and social upheaval, but it’s not dry or overly intellectual. Its central character is a gifted, freethinking young woman named Romola, who enters a marriage so disastrous as to make Anna Karenina’s look relatively good.

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It probably matters that many of Eliot’s other books have been adapted into movies or TV series, with actors like Hugh Dancy, Ben Kingsley, Emily Watson and Rufus Sewell. The BBC may be doing even more than we thought to keep classic literature alive. (In 1924, “Romola” was made into a silent movie starring Lillian Gish. It doesn’t seem to have made much difference.)

Anthony Trollope, among others, loved “Romola.” He did, however, warn Eliot against aiming over her readers’ heads, which may help explain its obscurity.

All I can say, really, is that it’s a mystery why some great books stay with us and others don’t.

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‘Quiet Dell’ (2013) by Jayne Anne Phillips

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Karl Leitz for Anthony Cotsifas Studio

This was an Oprah Book of the Week, which probably disqualifies it from B-side status, but it’s not nearly as well known as Phillips’s debut story collection, “Black Tickets” (1979), or her most recent novel, “Night Watch” (2023), which won her a long-overdue Pulitzer Prize.

Phillips has no parallel in her use of potent, stylized language to shine a light into the darkest of corners. In “Quiet Dell,” her only true-crime novel, she’s at the height of her powers, which are particularly apparent when she aims her language laser at horrific events that actually occurred. Her gift for transforming skeevy little lives into what I can only call “Blade Runner” mythology is consistently stunning.

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Consider this passage from the opening chapter of “Quiet Dell”:

“Up high the bells are ringing for everyone alive. There are silver and gold and glass bells you can see through, and sleigh bells a hundred years old. My grandmother said there was a whisper for each one dead that year, and a feather drifting for each one waiting to be born.”

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The book is full of language like that — and of complex, often chillingly perverse characters. It’s a dark, underrecognized beauty.

‘Solaris’ (1961) by Stanislaw Lem

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You could argue that, in America, at least, the Polish writer Stanislaw Lem didn’t produce any A-side novels. You could just as easily argue that that makes all his novels both A-side and B-side.

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It’s science fiction. All right?

I love science and speculative fiction, but I know a lot of literary types who take pride in their utter lack of interest in it. I always urge those people to read “Solaris,” which might change their opinions about a vast number of popular books they dismiss as trivial. As far as I know, no one has yet taken me up on that.

“Solaris” involves the crew of a space station continuing the study of an aquatic planet that has long defied analysis by the astrophysicists of Earth. Part of what sets the book apart from a lot of other science-fiction novels is Lem’s respect for enigma. He doesn’t offer contrived explanations in an attempt to seduce readers into suspending disbelief. The crew members start to experience … manifestations? … drawn from their lives and memories. If the planet has any intentions, however, they remain mysterious. All anyone can tell is that their desires and their fears, some of which are summoned from their subconsciousness, are being received and reflected back to them so vividly that it becomes difficult to tell the real from the projected. “Solaris” has the peculiar distinction of having been made into not one but two bad movies. Read the book instead.

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‘Fox 8’ (2013) by George Saunders

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Karl Leitz for Anthony Cotsifas Studio

If one of the most significant living American writers had become hypervisible with his 2017 novel, “Lincoln in the Bardo,” we’d go back and read his earlier work, wouldn’t we? Yes, and we may very well have already done so with the story collections “Tenth of December” (2013) and “Pastoralia” (2000). But what if we hadn’t yet read Saunders’s 2013 novella, “Fox 8,” about an unusually intelligent fox who, by listening to a family from outside their windows at night, has learned to understand, and write, in fox-English?: “One day, walking neer one of your Yuman houses, smelling all the interest with snout, I herd, from inside, the most amazing sound. Turns out, what that sound is, was: the Yuman voice, making werds. They sounded grate! They sounded like prety music! I listened to those music werds until the sun went down.”

Once Saunders became more visible to more of us, we’d want to read a book that ventures into the consciousness of a different species (novels tend to be about human beings), that maps the differences and the overlaps in human and animal consciousness, explores the effects of language on consciousness and is great fun.

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We’d all have read it by now — right?

‘Between the Acts’ (1941) by Virginia Woolf

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Karl Leitz for Anthony Cotsifas Studio

You could argue that Woolf didn’t have any B-sides, and yet it’s hard to deny that more people have read “Mrs. Dalloway” (1925) and “To the Lighthouse” (1927) than have read “The Voyage Out” (1915) or “Monday or Tuesday” (1921). Those, along with “Orlando” (1928) and “The Waves” (1931), are Woolf’s most prominent novels.

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Four momentous novels is a considerable number for any writer, even a great one. That said, “Between the Acts,” her last novel, really should be considered the fifth of her significant books. The phrase “embarrassment of riches” comes to mind.

Five great novels by the same author is a lot for any reader to take on. Our reading time is finite. We won’t live long enough to read all the important books, no matter how old we get to be. I don’t expect many readers to be as devoted to Woolf as are the cohort of us who consider her to have been some sort of dark saint of literature and will snatch up any relic we can find. Fanatics like me will have read “Between the Acts” as well as “The Voyage Out,” “Monday or Tuesday” and “Flush” (1933), the story of Elizabeth Barrett Browning’s cocker spaniel. Speaking for myself, I don’t blame anyone who hasn’t gotten to those.

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I merely want to add “Between the Acts” to the A-side, lest anyone who’s either new to Woolf or a tourist in Woolf-landia fail to rank it along with the other four contenders.

As briefly as possible: It focuses on an annual village pageant that attempts to convey all of English history in a single evening. The pageant itself interweaves subtly, brilliantly, with the lives of the villagers playing the parts.

It’s one of Woolf’s most lusciously lyrical novels. And it’s a crash course, of sorts, in her genius for conjuring worlds in which the molehill matters as much as the mountain, never mind their differences in size.

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It’s also the most accessible of her greatest books. It could work for some as an entry point, in more or less the way William Faulkner’s “As I Lay Dying” (1930) can be the starter book before you go on to “The Sound and the Fury” (1929) or “Absalom, Absalom!” (1936).

As noted, there’s too much for us to read. We do the best we can.

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