Business
Foreign Travelers Are Rethinking Travel to the U.S.
International tourists detained at U.S. borders. Steep tariffs imposed on trade partners. Threats against longtime allies.
The onslaught of contested policies and language by the Trump administration in recent weeks is causing tourists around the globe to either cancel or reconsider travel to the United States. A growing number of visitors say they feel unwelcome or unsafe and are reluctant to support the economy of a country that some foreign officials say is waging trade wars and destabilizing its allies. A draft of a new travel ban circulating through the administration could restrict citizens from up to 43 countries, including Belarus, Cambodia and St. Lucia, from entering the United States.
“So many Americans are looking to escape the tense and toxic atmosphere at home. Why would anyone want to visit, especially right now with all the arbitrary detentions at immigration?” said Mallory Henderson, 53, a marketing consultant in London who usually visits the United States twice a year, but canceled a trip to visit her brother and niece in Boston this Easter.
“It’s a really hostile and scary time, and quite frankly, there’s plenty of other inviting and pleasant places I can go to meet up with my family,” she said.
Even before the change in administration in January, the U.S. travel industry was struggling to recover from the pandemic, mainly because of the strength of the dollar, which makes it more expensive for foreign travelers to visit, and long visa wait times. Inbound international visitor numbers were not expected to reach 2019 levels until later this year and foreign visitor spending is not projected to fully recover until 2026, according to the U.S. Travel Association.
But those expectations may now be even harder to reach, travel experts say.
The research firm Tourism Economics had originally forecast travel to the United States to grow by 9 percent this year, but in February, it updated its outlook, expecting inbound travel to decline by 5.1 percent and hotel demand to decline by 0.8 percent in 2025 — the equivalent of an $18 billion drop in spending. Much of the decline is the result of a boycott by Canadian travelers. In February, after President Trump announced tariffs on Canada, the number of Canadians driving across the border fell by 24 percent compared with the same period in 2024.
Airlines are responding to the uncertainty. Some, including Delta Air Lines and American Airlines, cut their financial forecasts for the first few months of the year, citing softness in travel spending. Scott Kirby, the chief executive of United Airlines, said the carrier had reduced the frequency of numerous routes to Canada because of a “big drop in Canadian traffic” into the United States.
“The negative sentiment shift is anticipated to be sustained by an evolving mix of Trump administration factors, including geopolitical friction on trade and national security policies, charged rhetoric and adversarial posturing,” said Adam Sacks, the president of Tourism Economics.
“High-visibility border security and immigration policies and enforcement actions are also expected to discourage visits,” he added.
Uncertainty at the U.S. border has led several countries, including Britain, Germany and Canada, to update their travel advisories for the United States, highlighting that a visa waiver does not guarantee entry into the country and that foreign visitors suspected of breaking entry rules could be detained or arrested at the border. The warnings come after a series of detentions at U.S. ports of entry that involved foreign tourists and green card holders. This month, French officials said a French scientist was denied entry because his phone, which was searched on arrival, contained personal opinions about the Trump administration’s policies. U.S. authorities rejected the claim, saying that the refusal was not tied to his “political beliefs.”
‘It Does Not Feel Right’
Travel operators in Europe have not yet reported large waves of cancellations on the scale of Canada, where many residents are boycotting travel to the United States, but a growing number of travelers are rethinking their spring and summer plans. Eric Dresin, the secretary general of the European Travel Agents’ and Tour Operators’ Associations, said “turbulent times” are expected, particularly if more countries are affected by U.S. policy changes.
Arrivals into the United States from Western Europe fell by one percent in February after increasing by 14 percent the same period last year, according to preliminary data from the U.S. National Travel and Tourism Office.
Christoph Bartel, 28, a German citizen who lives in Norway, had planned a trip to Arizona this summer to visit national parks. He canceled his plans last week in response to the Trump administration’s firing of national park employees and reversal of environmental regulations.
“It does not feel right to support the American economy when the president is causing so much sabotage,” Mr. Bartel said. “It is disappointing to abandon a special trip we planned for months, but we will go to Canada or Mexico instead.”
After Canada and Mexico, Britain supplies the largest number of visitors to the United States, with nearly four million last year. Travel agencies are seeing a split among those clients who frequently visit the United States and are not being deterred by the political climate, and those who are looking for alternative destinations in response to the policy changes.
The sheer expense of visiting the United States in the wake of the pandemic also appears to be taking a toll.
“America was always thought of as a really good value,” said Alan Wilson, the managing director of Bon Voyage Travel & Tours, a British company specializing in trips to the United States and Canada. Along with the strength of the dollar, prices of hotels have also been going up, and steep tips are a problem for many visitors.
“The British market absolutely hates the 20 percent tipping culture and how America always has its hand held out for the next gratuity,” he said. “They would rather pay the money up front.”
Mr. Wilson said his company had seen a 5 percent downturn in U.S. bookings this year compared with the same period last year, but he didn’t expect that number to change much by the summer, as most customers are already booked on multi-destination U.S. itineraries that were confirmed a year in advance.
The Crunch Is Hurting
In places like New York, Florida and California, the crunch is being felt by small travel businesses, which were optimistic that 2025 would bring growth. Luke Miller, the owner of the family-run company Real New York Tours, said his business was being decimated after droves of mainly Canadian visitors canceled following Mr. Trump’s announcement on tariffs.
“I just had 20 busloads of seniors cancel their upcoming tours. That’s thousands of dollars of losses for my small business,” Mr. Miller said, adding that he is receiving cancellations as far out as the winter holiday season and has no bookings from Europeans this summer, his second biggest market after Canada. He called the situation “heart-wrenching.”
Major destinations like New York and California are ramping up marketing efforts to reassure international tourists that they are welcome. Visit California, the state’s tourism agency, revised its overall projections for 2025 visitor spending this month to $160 billion from $166 billion, following the slowdown in the growth of international travelers and the devastating wildfires in Los Angeles in January.
“The good news is, thanks to California’s strong brand on the global stage, international visitors continue to show a strong affinity for the Golden State,” Caroline Beteta, the agency’s president, said in a statement.
New York has had similar messaging. Addressing the expense of visiting the city, Julie Coker, the president of New York City Tourism+ Conventions, said it was possible to visit on a budget, and the marketing organization would highlight those opportunities.
“This is an excellent opportunity to highlight the other boroughs and parts of New York City outside of Manhattan that are just as vibrant and have amazing, award-winning culinary, arts and cultural experiences,” she said, adding that New York had faced obstacles before and is confident that it will be able to reach its goal of recovering international spending by 2026 despite the current challenges.
Mr. Miller of Real New York Tours is not convinced. He said that if bookings did not pick up this summer, he would have to consider laying off staff.
“The reality is that we are being hit the hardest and might not survive,” he said.
Christine Chung contributed reporting.
Follow New York Times Travel on Instagram and sign up for our Travel Dispatch newsletter to get expert tips on traveling smarter and inspiration for your next vacation. Dreaming up a future getaway or just armchair traveling? Check out our 52 Places to Go in 2025.
Business
OpenAI will shut down its Sora tool
OpenAI plans to shut down its Sora text-to-video tool, a stunning move that comes three months after Walt Disney Co. pledged to invest $1 billion in the artificial intelligence company and allow the use of dozens of beloved characters.
The San Francisco-based company did not disclose why it was shutting down the tool or the timeline for its phaseout. In a post Tuesday on the Sora account on X, the company said it knew the news was “disappointing.”
“To everyone who created with Sora, shared it, and built community around it: thank you,” the post said.
Open AI’s pivot comes as the company was engaged in discussions with Disney to formalize their arrangement — but no deal had been reached, according to a source familiar with the matter who was not authorized to comment.
Although Disney had pledged to make the huge investment, the company had not yet made any payments to OpenAI, this person said. OpenAI had not paid any fees to license Disney characters.
A Disney spokesperson said in a statement that the company respected OpenAI’s decision to shift its priorities away from video generation.
“We appreciate the constructive collaboration between our teams and what we learned from it, and we will continue to engage with AI platforms to find new ways to meet fans where they are while responsibly embracing new technologies that respect IP and the rights of creators,” the spokesperson said.
The emergence of Sora had roiled Hollywood, particularly as AI and compensation for actors’ likeness and voice became a central issue in the 2023 strike.
Performers guild SAG-AFTRA had said at the time of the Disney-OpenAI announcement that it would “closely monitor the deal and its implementation to ensure compliance with our contracts and with applicable laws protecting image, voice, and likeness.”
OpenAI first previewed Sora in 2024, and the realism of the tool’s AI-generated videos grabbed audiences at a time when competing video generation apps struggled.
The text-to-video platform enabled users to create short videos with different styles, voices and dedicated features such as “storyboard,” which enabled users to weave together prompts to make longer videos with consistent characters — something that wasn’t possible before.
In September, OpenAI launched Sora as a dedicated app to create and share AI-generated videos with friends, which many viewed as a social networking app modeled after TikTok.
The app’s remix feature enabled users to superimpose the likeness of their friends or celebrities into existing AI-generated video or create new ones. Sam Altman, the chief executive of OpenAI, encouraged users to slap his likeness onto AI-generated scenes and other pop-culture videos.
The lax approach to copyright allowed the re-creation of dead celebrities and copyrighted characters from titles including WWE and South Park, which OpenAI said it would allow on its platform unless the celebrities opt out.
Despite hitting 1 million downloads in a week, the app lost its sheen, as regular users found little everyday use for a dedicated AI video app. As legal challenges mounted, Sora also strengthened its copyright guardrails and “content violation” warnings became a routine part of denying user requests.
But the AI space has become increasingly crowded. OpenAI’s smaller rival Anthropic has gained ground by offering its AI coding services to enterprises rather than just to consumers. Its Claude tool has become especially popular for coding tasks.
Since Sora’s release, competitors such as Google Veo and Bytedance’s Seedance also have rushed into the AI video generation market.
Times staff writer Meg James contributed to this report.
Business
Walmart delivery by Google company drone may soon be coming to the San Francisco Bay Area
San Francisco Bay Area residents who want food, groceries or other small items sent to their homes will soon have another option: drone delivery.
Wing, a California startup owned by Google’s parent company Alphabet, said it is expanding its service to that area in the coming months. The company’s yellow-and-white drones can deliver small packages in under 30 minutes. Its fastest delivery time has been under three minutes.
“Customers can get their last-minute ingredients, small household items, and meals without sitting in traffic,” the company said in an announcement on Monday.
Teaming up with retailers such as Walmart and the delivery platform DoorDash, Wing started offering its service in cities such as Atlanta, Charlotte, Dallas-Fort Worth, and Houston. But the company also plans to expand delivery to other major areas including Los Angeles, Miami and more.
Wing has completed more than 750,000 deliveries to homes. Its service area covers more than 2 million customers.
Customers access drone delivery through the Wing app or its partners, such as Walmart and DoorDash. Wing didn’t say i which retailers or partners will be involved in the Bay Area expansion or what neighborhoods it will serve.
The company’s service expansion in the Bay Area is the latest example of how tech companies and retailers are competing head-to-head to speed up delivery and rope in more customers.
Earlier this year, Wing said it planned to bring drone delivery to more than 40 million Americans. Working with Walmart, the company said it plans to establish a network of more than 270 drone delivery locations in 2027, which includes Los Angeles.
Walmart offers drone delivery for free for a limited time to members of its subscription service or $19.99 per delivery for nonmembers.
Last week, Amazon said it would start providing one-hour deliveries to parts of the Los Angeles metropolitan area. It’s also been experimenting with drone delivery for packages up to five pounds.
Wing started in 2012 in Google’s moonshot factory, whose ambitious projects have included self-driving cars, smartglasses and stratospheric balloons to beam internet. Wing then emerged as an independent Alphabet business in 2018, according to its website.
The company started piloting drone delivery at Google’s Mountain View campus to deliver supplies.
Business
Data centers under scrutiny by California lawmakers as fears rise about health and energy impacts
IMPERIAL — Whenever the weather changes suddenly, or the skyline becomes shrouded in a windy haze, Fernanda Camarillo braces herself for an asthma attack.
Her condition has become more manageable, but the 27-year-old said it’s still scary when her chest tightens and she starts to wheeze. It was one of her first thoughts when she heard about plans to develop a massive data center next to her home in Imperial County, a farming community near the border of Mexico that struggles with poor air quality.
“A lot of people in the county are asthmatic,” she said, explaining that she worries the new center would add more pollution. “I’ve been anxious — so many of us are voicing our concerns.”
Data centers have existed for decades but are rapidly changing and expanding due to the worldwide boom in artificial intelligence, or AI as it’s known. States and communities nationwide have started pushing back, citing concerns that the projects could strain power grids, increase utility bills and have negative health and environmental impacts.
In California, state legislators are debating how to protect residents and natural resources without creating so much red tape that developers go elsewhere, taking their jobs and taxable earnings with them.
No Data Center signs are posted in the front yard of a home that is right behind the proposed site.
“We can be supportive of innovation and a technology that is needed but also protect our communities and our health and our environment,” said state Sen. Steve Padilla (D-San Diego). “We can do both at the same time.”
The California Legislature is considering bills to prohibit the projects from being exempted from the state’s stringent environmental law and to impose new tariffs on new major energy users that strain power supplies. Lawmakers also have proposed restrictions on new data centers, requiring companies to provide verifiable estimates on expected water and energy usage before they can be granted a business permit.
Imperial resident Fernanda Camarillo, who is an asthmatic, holds some of her medications.
Members of Congress also expressed concerns. Rep. Ro Khanna, speaking at a town hall about AI last month at Stanford University, said legislators must ensure data centers serve the communities that power them.
“We live in a new gilded age,” said Khanna (D-Fremont). “What kind of future are we going to build?”
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Eric Masanet, a professor at UC Santa Barbara specializing in sustainability science for emerging technologies, described the facilities as the “brains” of the internet. The sprawling centers are filled with banks of specialized computers that process online shopping orders, stream movies, host websites, encode Zoom and other videoconferencing apps, store data and serve as switching stations for the digital world that’s now woven into daily life.
Data centers, particularly those that power AI, use significant amounts of water and energy. The facilities accounted for about 4.4% of the nation’s total electricity consumption in 2023, up from 1.9% in 2018, according to a report provided to Congress from the Lawrence Berkeley National Laboratory. The researchers projected that figure will reach 6.7% to 12% by 2028.
Many companies, including big tech giants like Meta, Google and Amazon, are making major investments in AI.
“We are building a lot more data centers faster than we ever did — and a new AI data center is 10 to 20, maybe 30 times, the size of the largest data centers we had before,” Masanet said.
The proposed site of the 950,000-square-foot data center is on a dusty parcel that is next to the Victoria Ranch housing community and adjacent to farmland in Imperial, Calif.
It’s unclear how many data centers are in the state. A California Energy Commission spokesperson told the Los Angeles Times it does not track this information. Data Center Map, a nongovernmental website that tracks data centers across the world, lists 289 facilities in California, with more than 4,000 nationwide.
The federal government has, so far, largely left it to states or localities to regulate data centers.
The facilities can generate significant revenue for local governments due to sales and property taxes.
But some new proposals are sparking a backlash. More than 200 community and environmental organizations, including a dozen from California, sent an open letter to Congress in December calling for a national moratorium on new data centers.
Robert Gould, a pathologist with San Francisco Bay Physicians for Social Responsibility, one of the organizations that signed the letter, explained data centers are causing a shift away from renewable energy and back toward fossil fuels because the facilities need a reliable and constant stream of power.
Cornell University researchers last year estimated that AI growth could add 24 to 44 million metric tons of carbon dioxide to the atmosphere annually by 2030, unless steps are taken to change course.
Gould said fossil fuel emissions are associated with various cancers, an increase in hospitalizations for older adults due to respiratory conditions, and asthma attacks or stunted lung growth in children. Particulate matter from fossil fuel emissions is also linked to cardiovascular events and negative effects on maternal fetal health.
Gould’s organization has noticed an alarming trend.
“These are generally placed in communities that are the least able to defend themselves,” he said.
Farmworkers toil in the noon heat to pick vegetables in Imperial. Agriculture is an important part of the Imperial Valley economy.
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The debate over data centers is heating up in the Imperial Valley, a rural desert region in southeastern California where a proposed center faces fierce opposition from residents.
The county in 2025 granted the project an exemption for the California Environmental Quality Act, known as CEQA. The landmark 56-year-old state law has been credited with helping to preserve California’s natural beauty and protecting communities from hazardous impacts of construction projects — but also blamed for stymieing construction.
Imperial Valley Computer Manufacturing, a California-based limited liability company that started two years ago, plans to develop a 950,000-square-foot facility in the county that’s designed for advanced artificial intelligence and machine learning operations. The company says it will use reclaimed wastewater and EPA-certified natural gas generators, and create 2,500 to 3,500 construction jobs and 100 to 200 permanent positions.
“We are committed to Imperial County and to creating lasting economic opportunity,” the company website states. “The project will generate $28.75 million in annual property tax revenue for local schools, fire departments, libraries, and essential services.”
The Imperial County Board of Supervisors is moving toward finalizing the proposal.
Farmland spreads out in front of the Imperial Valley Fair near a proposed data center in Imperial.
Sebastian Rucci, an attorney and chief executive officer of Imperial Valley Computer Manufacturing, said he commissioned multiple studies assessing the proposed center’s potential effect on issues like traffic or the environment that found no or minimal harms. He threatened to pull his proposal if a CEQA review was required.
“CEQA leaves you in an unknown territory — some of the environmental groups have used it for extortion, they sue, they have no basis for the suit but they delay you, and then they can squeeze money out of you for settling the lawsuit,” said Rucci.
The exemption, however, has alarmed residents, who have spoken up at county board meetings and launched a community organization, Not in My Backyard Imperial, to protest the data center and demand a CEQA review.
“It feels like it’s us against the county,” said Camarillo, adding that many feel the board has dismissed their questions and concerns.
None of the Imperial County Board of Supervisors responded to requests for comment.
Resident Fernanda Camarillo’s home is right behind the proposed site of the data center in Imperial.
The center would be a neighbor to Camarillo’s house in Victoria Ranch, a family-friendly area with beige stucco homes topped with terracotta tile roofs. She worries about noise, pollution and spiking utility bills. Power companies that have to upgrade grids to meet data centers’ energy demands sometimes seek to recoup that cost by hiking up rates for all consumers.
Camarillo, a substitute teacher, is also scared for her students. The air quality in Imperial Valley is already so poor that schools use a system of color-coded flags to signal whether it’s safe for children to go outside during gym or recess, she said.
“I think they see [the valley] as easy pickings because we are a low-income community and we have such a large population of Latinos here,” Camarillo said.
A quick drive around the neighborhood shows others share her concerns. Signs protesting the data center pop up throughout the community, displayed on front lawns or nestled into rocky garden beds.
Victoria Ranch was quiet and peaceful on a sunny Sunday in late February. Francisco Leal, a resident and lead organizer for NIMBY Imperial, said that’s a major part of its appeal.
The colorful dusk sky hovers over a Little League baseball game at Freddie White Park in Imperial. The debate over data centers is heating up in the Imperial Valley, a rural desert region in southeastern California.
Leal wants answers about everything from potential health hazards and impacts on the local water supply to whether the fire department is equipped to handle a large-scale electrical blaze. But without a CEQA review, he says residents are left to trust assurances from the developer or privately hired consultants.
Leal plans to sell his property if the project goes forward, but the thought makes him emotional.
“It’s not just a house; it’s a home,” he said. “This is the only home my kids have ever known and all of our family memories are here.”
Gina Snow, another resident, isn’t necessarily against bringing a data center to the county. But she wants the proposal to undergo a CEQA review.
“Clearly we understand that there is economic development and the potential for that to be positive for the county, but at what cost?” she said.
Daniela Flores, executive director of Imperial Valley Equity and Justice, a nonprofit that works for social and environmental equality, stands on the site of the proposed data center.
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Daniela Flores, executive director of Imperial Valley Equity and Justice, a nonprofit that works for social and environmental equality, said the community has good reason to be wary. Various industries have come into the region over the years and made grand promises that never panned out.
“We became a sacrifice zone,” she said, adding industries use the area’s resources while ultimately doing little to permanently improve the lives of most residents.
Flores said the community continues to struggle with a range of problems, including poor air quality, high poverty rates, weak worker protections and crumbling infrastructure. She believes a data center could add new and potentially dangerous challenges.
The valley has long, brutal summers with temperatures that swell to 120 degrees. If the data center strains the grid and causes a lengthy blackout, or low-income residents have their power shut off because they can’t afford the rising bills, Flores fears the situation could quickly turn deadly.
The city of Imperial also has concerns. The city has filed a lawsuit calling on the county to halt the project, arguing it should not have received a CEQA exemption.
The controversy has drawn attention from Padilla, whose district includes Imperial Valley. Padilla has echoed residents’ calls for more transparency from the county and introduced Senate Bill 887, which would ban data centers from receiving exemptions from CEQA.
“I am not anti-data center or anti-artificial intelligence,” Padilla said. But, he added, we need to “find a way to do this right and make sure there is adequate review and understanding.”
A dusty haze settles over the city of Imperial at dusk near the site of a proposed data center.
Another measure from Padilla, Senate Bill 886, would direct the Public Utilities Commission to create an electrical corporation tariff to cover the cost of data center-related grid upgrades.
Other related legislation this year includes Assembly Bill 2619 from Assemblymember Diane Papan (D-San Mateo) that would require data center owners to provide an estimate about expected water usage and sources before applying for a business license, and Assembly Bill 1577, by Assemblymember Rebecca Bauer-Kahan (D-Orinda), which would require data center owners to submit monthly information to a state commission about water and fuel consumption and energy efficiency.
While lawmakers weigh new policies at the statehouse, Camarillo said she hopes the priority will be protecting communities.
“Innovation is important, but innovation for the sake of innovation has never really been something that hasn’t had negative impacts,” she said. “Think about human lives.”
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