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'Erewhon 2.0' is coming with three new locations opening in 2025

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'Erewhon 2.0' is coming with three new locations opening in 2025

Erewhon, the luxury supermarket chain that turned grocery shopping into a hyper-trendy Los Angeles lifestyle, is ramping up its pace of expansion.

The company will move into three cities in 2025: Manhattan Beach, West Hollywood and Glendale.

It’s the most store openings in a single year since owners Tony and Josephine Antoci bought Erewhon in 2011, a sign of the organic grocer’s soaring popularity. And after relocating its central kitchen to a much larger industrial space last month, the company says it has the capacity to grow even more around Southern California.

“We see 2025 as the beginning of Erewhon 2.0 — a wave of expansion for us,” said Tony Antoci, who is chief executive.

In Glendale, Erewhon will be taking over the property previously occupied by Virgil’s Hardware Home Center.

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(Gina Ferazzi / Los Angeles Times)

The Manhattan Beach store will be Erewhon’s first in the South Bay and is scheduled to open in March in a former Mother’s Market & Kitchen at 1700 Rosecrans Ave. After that, the West Hollywood store is set to open over the summer at 8550 Santa Monica Blvd. in a space that was previously a Sprouts. The Glendale store is expected to open toward the end of the year at the site of the old Virgil’s Hardware Home Center at 520 N. Glendale Ave.

Erewhon currently operates 10 markets, all of them in affluent areas of Los Angeles County. Its Pacific Palisades store, which survived the Palisades fire, is temporarily closed.

To support the addition of three new locations — and particularly the in-store cafes that have become core to Erewhon’s business — the company recently completed a three-year buildout of a new central kitchen in Vernon, which at 65,000 square feet is five times larger than its previous one in Boyle Heights.

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Known as the commissary, the kitchen is where all of Erewhon’s TikTok-famous hot bar and tonic bar menu items — buffalo cauliflower, coconut chicken tenders, kale salads and gluten-free coconut chaga brownies — are prepped before being delivered to its grocery stores around 5 a.m. daily.

Unlike at traditional supermarket chains, Erewhon has cultivated a following of shoppers who visit daily to grab a prepared meal or one of its celebrity-backed $20 smoothies. The privately held company declined to share financial figures, but said its all-day cafes take up roughly 30% of floor space and serve 100,000 customers every week.

In a 2021 interview with The Times, Tony Antoci said about 40% of the company’s revenue came from its prepared foods and private-label products. Erewhon reportedly pulls in $1,800 to $2,500 in sales per square foot; the industry average is $500 per square foot.

A customer orders from the cafe at Erewhon in Culver City in July.

A customer orders from the cafe at Erewhon in Culver City in July.

(Dania Maxwell / Los Angeles Times)

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As Erewhon has increased its footprint around L.A. County, it has expanded and relocated its commissary every few years to keep up.

Roughly 350 of Erewhon’s 2,500 employees work out of the new 110,000-square-foot Vernon building. The commissary takes up more than half of the leased space and includes a bakery, juice room, pasta room, dry storage and production areas, a research and development kitchen and a training kitchen for the stores’ culinary managers. The rest of the building is being used as office space.

“It’s raising the ceiling of what we can accomplish,” said Tony, who called the commissary the “engine” of the business. “That means more variety, more consistency and more innovation.”

Erewhon's new commissary, where all the food for its cafes is prepped.

Erewhon’s new commissary, where all the food for its cafes is prepped, takes up 65,000 square feet in Vernon and includes a bakery, juice room, pasta room and dry storage warehouse.

(Andrew Kenney)

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Erewhon didn’t start out as a premium grocer. It was founded in 1966 by Japanese immigrants Michio and Aveline Kushi, pioneers of the natural-foods macrobiotic movement who began selling imported organic goods such as brown rice, miso, soy sauce and umeboshi out of their Boston home. After the health department shut it down, the couple rented a small storefront nearby and named it Erewhon, an anagram of “nowhere.”

Erewhon grew to three stores and a distribution facility on the East Coast, and in 1969, the company opened a location in L.A. on Beverly Boulevard. The stores changed owners several times, and eventually the East Coast side of the business was folded into another grocery chain after a period of financial and management struggles.

When the Antocis bought the company for an undisclosed price 14 years ago, only one store remained and its cafe offerings were cooked on site, which limited the couple’s ability to open new locations.

The Antocis have embraced L.A.’s culture and used it to build a cultlike devotion among A-list stars and social media influencers, who have propelled many of its products into viral sensations.

Erewhon now has 10 organic grocers around Los Angeles County and a devoted fan base of well-off, wellness-minded customers.

Erewhon now has 10 organic grocers around Los Angeles County and a devoted fan base of well-off, wellness-minded customers.

(Dania Maxwell / Los Angeles Times)

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To build upon the buzz, Erewhon has branched out beyond selling groceries.

Its fast-growing private-label line now includes Erewhon-branded apparel, bags, candles, nutritional supplements as well as bath and body products.

And its membership program has grown to roughly 50,000 people who pay $100 to $200 annually for special pricing, perks such as free drinks and access to its “lifestyle collective,” an array of discounts from resorts, workout studios, spas and athleisure brands.

Erewhon owners Tony and Josephine Antoci at the Studio City store in 2021.

Erewhon owners Tony and Josephine Antoci at the Studio City store in 2021.

(Genaro Molina / Los Angeles Times)

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The company recently expanded its shipping range for nonperishable items, such as a jar of sea moss gel for $88 or a logo hoodie for $185, to a total of 19 countries.

But fans from around the U.S. continue to push for physical stores in other regions, which Tony Antoci said is “a major focal point for us.”

A store in New York, he added, is “absolutely on our radar.” In order to do so, the company would first need to build an East Coast commissary similar to the one in Vernon, he said.

“For the immediate future, we’re focusing on Southern California.”

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Trump orders federal agencies to stop using Anthropic’s AI after clash with Pentagon

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Trump orders federal agencies to stop using Anthropic’s AI after clash with Pentagon

President Trump on Friday directed federal agencies to stop using technology from San Francisco artificial intelligence company Anthropic, escalating a high-profile clash between the AI startup and the Pentagon over safety.

In a Friday post on the social media site Truth Social, Trump described the company as “radical left” and “woke.”

“We don’t need it, we don’t want it, and will not do business with them again!” Trump said.

The president’s harsh words mark a major escalation in the ongoing battle between some in the Trump administration and several technology companies over the use of artificial intelligence in defense tech.

Anthropic has been sparring with the Pentagon, which had threatened to end its $200-million contract with the company on Friday if it didn’t loosen restrictions on its AI model so it could be used for more military purposes. Anthropic had been asking for more guarantees that its tech wouldn’t be used for surveillance of Americans or autonomous weapons.

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The tussle could hobble Anthropic’s business with the government. The Trump administration said the company was added to a sweeping national security blacklist, ordering federal agencies to immediately discontinue use of its products and barring any government contractors from maintaining ties with it.

Defense Secretary Pete Hegseth, who met with Anthropic’s Chief Executive Dario Amodei this week, criticized the tech company after Trump’s Truth Social post.

“Anthropic delivered a master class in arrogance and betrayal as well as a textbook case of how not to do business with the United States Government or the Pentagon,” he wrote Friday on social media site X.

Anthropic didn’t immediately respond to a request for comment.

Anthropic announced a two-year agreement with the Department of Defense in July to “prototype frontier AI capabilities that advance U.S. national security.”

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The company has an AI chatbot called Claude, but it also built a custom AI system for U.S. national security customers.

On Thursday, Amodei signaled the company wouldn’t cave to the Department of Defense’s demands to loosen safety restrictions on its AI models.

The government has emphasized in negotiations that it wants to use Anthropic’s technology only for legal purposes, and the safeguards Anthropic wants are already covered by the law.

Still, Amodei was worried about Washington’s commitment.

“We have never raised objections to particular military operations nor attempted to limit use of our technology in an ad hoc manner,” he said in a blog post. “However, in a narrow set of cases, we believe AI can undermine, rather than defend, democratic values.”

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Tech workers have backed Anthropic’s stance.

Unions and worker groups representing 700,000 employees at Amazon, Google and Microsoft said this week in a joint statement that they’re urging their employers to reject these demands as well if they have additional contracts with the Pentagon.

“Our employers are already complicit in providing their technologies to power mass atrocities and war crimes; capitulating to the Pentagon’s intimidation will only further implicate our labor in violence and repression,” the statement said.

Anthropic’s standoff with the U.S. government could benefit its competitors, such as Elon Musk’s xAI or OpenAI.

Sam Altman, chief executive of OpenAI, the company behind ChatGPT and one of Anthropic’s biggest competitors, told CNBC in an interview that he trusts Anthropic.

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“I think they really do care about safety, and I’ve been happy that they’ve been supporting our war fighters,” he said. “I’m not sure where this is going to go.”

Anthropic has distinguished itself from its rivals by touting its concern about AI safety.

The company, valued at roughly $380 billion, is legally required to balance making money with advancing the company’s public benefit of “responsible development and maintenance of advanced AI for the long-term benefit of humanity.”

Developers, businesses, government agencies and other organizations use Anthropic’s tools. Its chatbot can generate code, write text and perform other tasks. Anthropic also offers an AI assistant for consumers and makes money from paid subscriptions as well as contracts. Unlike OpenAI, which is testing ads in ChatGPT, Anthropic has pledged not to show ads in its chatbot Claude.

The company has roughly 2,000 employees and has revenue equivalent to about $14 billion a year.

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Video: The Web of Companies Owned by Elon Musk

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Video: The Web of Companies Owned by Elon Musk

new video loaded: The Web of Companies Owned by Elon Musk

In mapping out Elon Musk’s wealth, our investigation found that Mr. Musk is behind more than 90 companies in Texas. Kirsten Grind, a New York Times Investigations reporter, explains what her team found.

By Kirsten Grind, Melanie Bencosme, James Surdam and Sean Havey

February 27, 2026

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Commentary: How Trump helped foreign markets outperform U.S. stocks during his first year in office

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Commentary: How Trump helped foreign markets outperform U.S. stocks during his first year in office

Trump has crowed about the gains in the U.S. stock market during his term, but in 2025 investors saw more opportunity in the rest of the world.

If you’re a stock market investor you might be feeling pretty good about how your portfolio of U.S. equities fared in the first year of President Trump’s term.

All the major market indices seemed to be firing on all cylinders, with the Standard & Poor’s 500 index gaining 17.9% through the full year.

But if you’re the type of investor who looks for things to regret, pay no attention to the rest of the world’s stock markets. That’s because overseas markets did better than the U.S. market in 2025 — a lot better. The MSCI World ex-USA index — that is, all the stock markets except the U.S. — gained more than 32% last year, nearly double the percentage gains of U.S. markets.

That’s a major departure from recent trends. Since 2013, the MSCI US index had bested the non-U.S. index every year except 2017 and 2022, sometimes by a wide margin — in 2024, for instance, the U.S. index gained 24.6%, while non-U.S. markets gained only 4.7%.

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The Trump trade is dead. Long live the anti-Trump trade.

— Katie Martin, Financial Times

Broken down into individual country markets (also by MSCI indices), in 2025 the U.S. ranked 21st out of 23 developed markets, with only New Zealand and Denmark doing worse. Leading the pack were Austria and Spain, with 86% gains, but superior records were turned in by Finland, Ireland and Hong Kong, with gains of 50% or more; and the Netherlands, Norway, Britain and Japan, with gains of 40% or more.

Investment analysts cite several factors to explain this trend. Judging by traditional metrics such as price/earnings multiples, the U.S. markets have been much more expensive than those in the rest of the world. Indeed, they’re historically expensive. The Standard & Poor’s 500 index traded in 2025 at about 23 times expected corporate earnings; the historical average is 18 times earnings.

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Investment managers also have become nervous about the concentration of market gains within the U.S. technology sector, especially in companies associated with artificial intelligence R&D. Fears that AI is an investment bubble that could take down the S&P’s highest fliers have investors looking elsewhere for returns.

But one factor recurs in almost all the market analyses tracking relative performance by U.S. and non-U.S. markets: Donald Trump.

Investors started 2025 with optimism about Trump’s influence on trading opportunities, given his apparent commitment to deregulation and his braggadocio about America’s dominant position in the world and his determination to preserve, even increase it.

That hasn’t been the case for months.

”The Trump trade is dead. Long live the anti-Trump trade,” Katie Martin of the Financial Times wrote this week. “Wherever you look in financial markets, you see signs that global investors are going out of their way to avoid Donald Trump’s America.”

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Two Trump policy initiatives are commonly cited by wary investment experts. One, of course, is Trump’s on-and-off tariffs, which have left investors with little ability to assess international trade flows. The Supreme Court’s invalidation of most Trump tariffs and the bellicosity of his response, which included the immediate imposition of new 10% tariffs across the board and the threat to increase them to 15%, have done nothing to settle investors’ nerves.

Then there’s Trump’s driving down the value of the dollar through his agitation for lower interest rates, among other policies. For overseas investors, a weaker dollar makes U.S. assets more expensive relative to the outside world.

It would be one thing if trade flows and the dollar’s value reflected economic conditions that investors could themselves parse in creating a picture of investment opportunities. That’s not the case just now. “The current uncertainty is entirely man-made (largely by one orange-hued man in particular) but could well continue at least until the US mid-term elections in November,” Sam Burns of Mill Street Research wrote on Dec. 29.

Trump hasn’t been shy about trumpeting U.S. stock market gains as emblems of his policy wisdom. “The stock market has set 53 all-time record highs since the election,” he said in his State of the Union address Tuesday. “Think of that, one year, boosting pensions, 401(k)s and retirement accounts for the millions and the millions of Americans.”

Trump asserted: “Since I took office, the typical 401(k) balance is up by at least $30,000. That’s a lot of money. … Because the stock market has done so well, setting all those records, your 401(k)s are way up.”

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Trump’s figure doesn’t conform to findings by retirement professionals such as the 401(k) overseers at Bank of America. They reported that the average account balance grew by only about $13,000 in 2025. I asked the White House for the source of Trump’s claim, but haven’t heard back.

Interpreting stock market returns as snapshots of the economy is a mug’s game. Despite that, at her recent appearance before a House committee, Atty. Gen. Pam Bondi tried to deflect questions about her handling of the Jeffrey Epstein records by crowing about it.

“The Dow is over 50,000 right now, she declared. “Americans’ 401(k)s and retirement savings are booming. That’s what we should be talking about.”

I predicted that the administration would use the Dow industrial average’s break above 50,000 to assert that “the overall economy is firing on all cylinders, thanks to his policies.” The Dow reached that mark on Feb. 6. But Feb. 11, the day of Bondi’s testimony, was the last day the index closed above 50,000. On Thursday, it closed at 49,499.50, or about 1.4% below its Feb. 10 peak close of 50,188.14.

To use a metric suggested by economist Justin Wolfers of the University of Michigan, if you invested $48,488 in the Dow on the day Trump took office last year, when the Dow closed at 48,448 points, you would have had $50,000 on Feb. 6. That’s a gain of about 3.2%. But if you had invested the same amount in the global stock market not including the U.S. (based on the MSCI World ex-USA index), on that same day you would have had nearly $60,000. That’s a gain of nearly 24%.

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Broader market indices tell essentially the same story. From Jan. 17, 2025, the last day before Trump’s inauguration, through Thursday’s close, the MSCI US stock index gained a cumulative 16.3%. But the world index minus the U.S. gained nearly 42%.

The gulf between U.S. and non-U.S. performance has continued into the current year. The S&P 500 has gained about 0.74% this year through Wednesday, while the MSCI World ex-USA index has gained about 8.9%. That’s “the best start for a calendar year for global stocks relative to the S&P 500 going back to at least 1996,” Morningstar reports.

It wouldn’t be unusual for the discrepancy between the U.S. and global markets to shrink or even reverse itself over the course of this year.

That’s what happened in 2017, when overseas markets as tracked by MSCI beat the U.S. by more than three percentage points, and 2022, when global markets lost money but U.S. markets underperformed the rest of the world by more than five percentage points.

Economic conditions change, and often the stock markets march to their own drummers. The one thing less likely to change is that Trump is set to remain president until Jan. 20, 2029. Make your investment bets accordingly.

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