Business
Column: This GOP-leaning political polling firm has turned into a purveyor of anti-vaccine propaganda
Rasmussen Reports used to be a fairly creditable and credible political polling organization, good enough to be included among the pollsters relied on by services such as FiveThirtyEight to give a broad-spectrum gauge of voter sentiment in the run-up to state and federal elections.
It’s true that Rasmussen had a detectable pro-Republican “house effect,” in polling parlance — but one that was consistent enough to compensate for in published polling averages.
But something has happened to Rasmussen in recent years. Not only have its results become more sharply partisan, favoring Republican and conservative politicians, but it also has increasingly promoted right-wing conspiracy theories on topics such as race relations, election results and — perhaps most troubling — COVID vaccines and COVID origins.
By random chance alone…there will be a large number of people who die within, say, 30 days of being vaccinated even if the vaccine has absolutely nothing to do with their deaths.
— Pseudoscience debunker David Gorski, MD
Earlier this month, Rasmussen tweeted the results of polls it conducted in June 2023 and last month, claiming to find that 1 in 5 Americans believe they know someone who died from a COVID vaccine.
There are many reasons to disregard any such poll asking people what they think about a scientifically validated fact — in this case, that the record shows overwhelmingly that the COVID vaccines widely used in the U.S. are safe and effective.
But Rasmussen has doubled down on its findings. In a series of tweets on June 9, it declared, first: “If the numbers implied by our COVID polling are correct, the vaccines killed more people worldwide than Jews killed in the Holocaust.”
Then it tweeted: “China lied. Fauci lied. People died.” And followed that with: “The government take over of medicine was as deadly as always predicted.”
In other words, Rassmussen has morphed from a quantifier of public opinion into a participant in the spread of noxious propaganda. It still tries to validate its results by claiming that they’re “relevant, timely and accurate,” citing its “track record.”
But that track record has been sprouting gray hairs. The most recent election polling cited by the web page documenting its track record is from 2010.
More recently, 538, now owned by ABC News, dropped Rasmussen from its polling averages in March. ABC took that step after Rasmussen failed to respond suitably to a questionnaire 538 submitted asking Rasmussen to explicate its polling methodology. Rasmussen published ABC’s query on its website under the headline, “ABC News: ‘Answer Our Questions — Or Else!’”
I asked Rasmussen Reports by phone and email to comment on its tweet and its polling, but received no response.
Rasmussen’s veer to the far right has been noticeable for several years. Founded in 2003 by pollster Scott Rasmussen, the firm’s forecasts received high marks for accuracy in the 2004 and 2008 presidential elections. But it fell short in 2012, predicting victories for Mitt Romney over Barack Obama in several states that Obama won.
As my colleague James Rainey observed in the aftermath, the Rasmussen polls had been used by conservative media outlets “to prop up a narrative in the final days of the campaign that Romney had momentum and a good chance of winning the White House.”
In 2013, Scott Rasmussen left the firm due to unspecified business disagreements with its owner, the private equity firm Noson Lawen Partners.
In recent years, the firm has resembled a pollster-for-hire appealing to conservative organizations and authors. During the Trump administration, it became known for “a social media presence that embraced false claims that spread widely on the right,” Philip Bump of the Washington Post observed in March.
The firm’s treatment of the 2022 Arizona gubernatorial election, in which Democrat Katie Hobbs defeated Republican Kari Lake, is a good example. In March 2023, Rasmussen reported the results of a poll it had conducted four months after the election, purportedly finding (according to a headline on its website) that “most Arizona voters believe election ‘irregularities’ affected outcome.”
According to Rasmussen, 51% of Arizona voters chose Lake and only 43% voted for Hobbs. The poll placed the election turnout at 92%; actually it was 62.6%.
On Steve Bannon’s War Room podcast, Mark Mitchell, Rasmussen’s lead pollster, said its results showed that “people in Arizona, by and large, think that cheating happened.” That unsupported assertion, of course, is the core of the long, fruitless campaign to overturn the election by Lake — who gleefully cited the Rasmussen results.
Rasmussen polls on COVID vaccines and other such topics aren’t entirely worthless. They may not tell us anything useful about scientific research or electoral results, but they do offer a window into how propaganda and claptrap have penetrated deeply into our political discourse, at least within the right-wing fever swamp.
That brings us back to its polling on COVID and COVID vaccines. Rasmussen’s methodology seems to include wording its questions as if they are stating a fact, no matter how dubious. For its May 2024 poll of 1,250 American adults, for instance, it asked, “Do you know someone personally who died from side effects of the COVID-19 vaccine?” Rasmussen reported that 19% replied in the affirmative; the poll had a margin of error of 3%.
Such questions have obvious flaws. The most important is that most respondents have no way of knowing whether an acquaintance’s death was related to the vaccine; nor does Rasmussen, which conducts its polls with robot calls, have any way of authenticating the respondent’s answer.
Blaming the COVID vaccines for a tide of undocumented injuries and deaths is a popular theme in the anti-vaccine community.
For them, it has the virtue of being suggestive and unverifiable; with nearly 700 million doses of the Moderna and Pfizer vaccines having been administered in the U.S. alone, the law of large numbers implies that “by random chance alone … there will be a large number of people who die within, say, 30 days of being vaccinated even if the vaccine has absolutely nothing to do with their deaths,” in the words of veteran pseudoscience debunker David Gorski.
It’s not unusual for the death or illness of a prominent entertainer or athlete to provoke swarms of anti-vaxxers to assert that the victim must have been recently vaccinated. Florida Surgeon General Joseph Ladapo, who I earlier identified as “the most dangerous quack in America” and a “card-carrying member of the anti-vaccine mafia,” misrepresented published research to claim that the COVID vaccine presented an elevated threat of cardiac problems for young men.
The research said no such thing; on the contrary, it said that the risk of cardiac death from the vaccines was statistically nonexistent and, indeed, lower than the risk of cardiac death resulting from catching COVID-19 itself.
Despite all that, conjectures by laypersons that the illness or death of acquaintances can be traced to the vaccines are legion. One promoter of the idea, economist Mark Skidmore of Michigan State University, even concluded from an anonymous database of 2,840 respondents compiled by a third-party survey firm that the number of respondents who said they knew someone who had died from the vaccine meant that the number of deaths from the vaccine in the U.S. “may be as high as 278,000.”
Skidmore’s paper citing that statistic was retracted last year by the peer-reviewed journal that had published it.
Rasmussen’s promotion of its vaccine-related balderdash is replete with weasel words, as if the firm is opting for plausible deniability.
In its tweet stating that “If the numbers implied by our COVID polling are correct, the vaccines killed more people worldwide than Jews killed in the Holocaust,” for instance, the word “if” carries a lot of baggage — not that its invocation of the Holocaust is defensible under the circumstances.
Similarly, its tweet, “China lied. Fauci lied. People died” refers to a question on its June 23 poll about COVID, in which it asks respondents to agree or disagree with that phrase. (This is known as “JAQing,” for “just asking questions.”)
As for its tweet stating, “The government take over of medicine was as deadly as always predicted,” that’s cast as a comment on a tweet by the former CBS and Fox reporter-turned-conspiracy-monger Lara Logan. She had written, “Pointing out how [Anthony] Fauci was seen by many as one of the worst mass killers in history — is what got me taken off the air at Fox. It was true then — and it is true now.”
Leave aside that the U.S. government has not staged a “take over of medicine,” much less that government action in healthcare has been “deadly.”
Make no mistake: Rasmussen is responsible for these tweets, and deserves blame helping to foment a mass delusion about the vaccines that may have cost the lives of vaccine resisters. If it ever had a reputation for trustworthiness, it doesn’t have it any longer.
Business
With a big $46-million opening for ‘Hoppers,’ Disney and Pixar see a return to form
Walt Disney Co. and Pixar’s “Hoppers” took the box office crown this weekend in an encouraging sign for the company’s original animated films.
The film generated $46 million in ticket sales in the U.S. and Canada, marking the highest domestic opening for an original animated movie since 2017’s “Coco,” according to studio estimates. The global box office total for “Hoppers” was $88 million.
The zany movie features a young environmental advocate who “hops” her consciousness into a robotic beaver and bands together with other woodland creatures to stop a planned freeway expansion through a glade.
The film is directed by Daniel Chong, who created the Cartoon Network animated series “We Bare Bears.”
The muscular debut for “Hoppers,” as well as the strong performance from Sony Pictures Animation’s “Goat” last month, has been a positive sign for audience interest in original animated films.
Since the pandemic, theatrical returns for animated sequels have far surpassed that of original films. Disney’s “Zootopia 2,” for instance, has grossed more than $1.8 billion in global box office revenue, with more than $426 million domestically. Disney and Pixar’s 2024 hit “Inside Out 2” also crossed more than $1.6 billion globally.
By contrast, Disney and Pixar’s 2025 original film “Elio” brought in about $154 million in worldwide box office revenue.
Original films are vital to Pixar’s future, as the Emeryville, Calif.-based studio built its reputation on its string of nearly uninterrupted original blockbuster hits, including 1995’s “Toy Story” and 2004’s “The Incredibles.”
Paramount Pictures and Spyglass Media Group’s “Scream 7” came in second at the box office with $17.3 million in its second weekend in theaters. Warner Bros. Pictures’ “The Bride!,” Sony’s “Goat” and Warner Bros.’ “Wuthering Heights” rounded out the top five at the box office, according to data from Comscore.
With several strong releases, as well as popular holdover films from 2025 that continue to bring in revenue, the first few months at the box office have been a notable improvement over last year’s dismal first quarter.
Domestic box office revenue so far is up more than 12% compared with the same time period in 2025, according to Comscore.
Business
Hundreds of applications, no jobs and AI competition: California’s brutal tech work landscape
Laid-off tech worker Joseph Tinner has spent almost a year hunting for a job. It has been a depressing crash course on the sea change in Silicon Valley.
The former product instructor from the San Francisco Bay Area has ridden the tech wave throughout his career, easily jumping from Verizon to Fitbit to Workday. Since losing his job early last year, the 59-year-old has hit a wall.
He applied for hundreds of roles — sometimes going through multiple rounds of consideration — only to get rejected again and again.
“It’s been a roller coaster,” he said. “It just takes a lot of resilience, honestly, to be in this job market.”
He isn’t alone.
Tech companies that aggressively hired during the COVID-19 pandemic have been slashing tens of thousands of jobs. For workers like Tinner, it has been a rough realization that the Silicon Valley shakeout is stretching into another year.
Just last week, Block — the financial tech company that owns payment services Square, Cash App and Afterpay — said it is laying off 4,000 people, or half of its workforce.
Many other tech companies outside the hot artificial intelligence sector are slashing staff. Block blamed AI, saying the powerful technology means it no longer needs as many people.
“The intelligence tools we’re creating and using, paired with smaller and flatter teams, are enabling a new way of working which fundamentally changes what it means to build and run a company,” Jack Dorsey, the co-founder of Block and a founder of Twitter, said in a post on X.
U.S.-based tech employers announced more than 33,000 job cuts from January to February, up 51% compared with the same period last year, the outplacement firm Challenger, Gray & Christmas said Thursday.
Andy Challenger, workplace expert and chief revenue officer for the firm, said he used to be skeptical that companies could replace workers with AI, but he’s starting to become convinced.
“Artificial intelligence has overtaken the attention of these companies in such a dramatic way,” he said.
Mass layoffs in the tech industry started in 2022, after a hiring surge during the pandemic, when demand for online services increased as people were stuck at home.
But many of the world’s most powerful tech companies have continued cutting, even as their profits have grown. They’ve cited various reasons for layoffs, from strategic shifts and restructuring to pivoting to smaller teams and fewer managers.
An advertisement promoting an AI-powered company is seen downtown on Thursday, Oct. 16, 2025 in San Francisco, CA.
(Manuel Orbegozo/For The Times)
Tech companies such as EBay, Meta, Google, Autodesk, Pinterest, Salesforce and others have been shrinking their workforces. Layoffs have also hit the media and entertainment companies, including Los Angeles video game developer Riot Games.
On LinkedIn, laid-off workers who have been out of work — some for more than two years — have been asking for help finding a job. They’ve been sharing stories about their financial and emotional struggles, including losing their confidence, homes and savings as they search for work.
Tech workers who have seen their employers grow over the last decade have noticed a shift in corporate culture. Workers who have been laid off before said it has been tougher and taken longer to land a new job than in previous years.
A longtime Salesforce employee, who was recently laid off and asked to remain anonymous, concerned that speaking to the media could affect their severance, said the sales software company used to be more focused on helping its employees. Salesforce broadcast this value by highlighting its “ohana,” culture, using the Hawaiian word for family.
“I was just incredibly grateful every day to be able to wake up and make a positive change in the world,” the worker said. “I thought that the company was devoted to the same thing.”
But the tone at Salesforce shifted in 2023 as the company faced pressure to cut costs and increase profits. New leaders came in, and the focus changed.
“The company is trying to erase any semblance of the way that it used to be,” the worker said.
Salesforce has said AI is helping it squeeze more profit from fewer people.
“AI is doing 30% to 50% of the work at Salesforce now,” the company’s co-founder and Chief Executive Marc Benioff told Bloomberg.
Salesforce didn’t respond to a request for comment.
Marc Benioff, CEO of Salesforce Inc., during a Bloomberg Television interview at the World Economic Forum in Davos,
(Bloomberg/Bloomberg via Getty Images)
Although technology is changing the way people work, experts and even some AI executives think companies sometime use AI as an excuse to cut workers in what’s referred to as “AI washing.”
Enrico Moretti, a professor of economics at UC Berkeley, said other factors besides AI are fueling layoffs. As a company grows larger and matures, it doesn’t hire as much as before.
“It’s a shift in their position and the maturing of their product, and therefore the technologies and their employment needs,” he said.
Roger Lee, an entrepreneur who created a website to track layoffs, Layoffs.fyi, in 2020, said in an email that tech companies are pouring billions of dollars into AI investments, and cutting headcount helps offset those costs.
When he started tracking layoffs six years ago, Lee wanted to create awareness around tech layoffs and help laid-off workers find their next job. He never anticipated the layoffs would continue today.
“I do think 6 years of persistent layoffs have led many tech workers to re-evaluate the perceived ‘safety’ of tech jobs and their relationship with the industry overall,” he said in an email.
According to Layoffs.fyi’s latest count, there have been more than 35,000 layoffs in the tech sector worldwide so far this year.
Close to half of that total is from Amazon alone.
Unemployed tech worker Tinner was laid off from Workday, a Pleasanton company that provides a platform to businesses, universities and organizations to manage payroll, benefits, finances and other tasks.
In 2025, Workday slashed roughly 1,750 jobs, or 8.5% of its global workforce, citing a prioritization of investments in artificial intelligence and platform development. Then in February, the company said it plans to cut 2% of its workforce, or roughly 400 employees.
As job cuts pile up, Tinner is up against intense competition in a job market flooded with talent from the top companies in tech.
As he ponders his next career steps, he’s also redefining his identity and relationship with work.
He’s even tried pouring beer for fun or thought about doing more artwork.
“Maybe what I need to do is just celebrate all I’ve done instead of getting back into this rat race, on this treadmill, and look for something totally different,” he said.
Business
State Farm reaches deal to keep 17% hike in home insurance rates
A brokered deal with regulators and consumer advocates will allow State Farm General to keep controversial increases in home insurance rates that took effect last year in the wake of the devastating Los Angeles wildfires.
The agreement sent to a judge late Friday cements a $530-million emergency hike in home insurance rates Insurance Commissioner Ricardo Lara negotiated with the insurer last summer.
“The agreement will provide financial relief to many policyholders while ensuring continued coverage for State Farm policyholders while California’s insurance market stabilizes,” the insurance department said in a news release.
State Farm argued the emergency hike was necessary because catastrophic fire losses jeopardized its financial ratings.
The company has reported that it paid out $6.2 billion in claims last year, largely from the wildfires, with most of the costs covered through reinsurance payments. The company has told regulators it anticipates to pay an additional $1 billion in claims.
The deal allows the insurer to keep an average 17% increase in homeowner rates. Local rates for many of the company’s 1 million home customers were much higher.
However, consumer advocates argued the agreement held the line on even higher increases and halted further policy cancellations that have deepened a crisis in the state’s insurance industry.
State Farm, California’s largest home insurer, froze new business in 2023, announced 72,000 mass non-renewals, and sought a series of rate hikes. Its average homeowners premium in California doubled from 2020 to 2024.
Under Friday’s agreement, State Farm agrees to forgo mass non-renewals in 2026 and undergo further review of its rates by 2027.
Additionally, State Farm will be required to return nearly two-thirds of its 15% increase to condominium owners, deliver a small refund to rental property owners and be able to raise premiums for renters a half a percent.
“This rate enables State Farm General to continue serving existing California customers,” the company said in a statement. “We will continue to monitor our capacity to support the risks we insure and maintain the financial strength needed to pay claims and support customers and communities when it matters most.”
If approved by an administrative law judge, the settlement will be forwarded to Lara, who is expected to back it.
The arrangement sidesteps efforts to tie State Farm’s rates to its handling of disaster claims.
Under pressure from community advocates and lawmakers, Lara in May had said he wanted the two issues evaluated together.
In June, Lara announced his department would conduct an “expedited” examination into State Farm’s market conduct. In rate hearing proceedings, agency staff sought to block discussion of State Farm’s claims handling in relation to its quest for premium hikes.
The pact does not directly address complaints of unhappy policyholders who say Lara’s administration has failed to hold State Farm accountable, which the insurance department has disputed.
A department spokesman said Lara would not comment on the matter while the rate settlement is before an administrative judge.
The Jan. 7, 2025, firestorm destroyed at least 16,000 homes, triggering more than 42,000 insurance claims. State Farm has said it has 13,500 fire and auto claims related to the fires.
The insurer has come under heavy criticism from fire victims over its handling of claims, including complaints of low payout offers, denials for toxin testing and delays in payments for living expenses. The company has declined to comment on the complaints.
Some 51,000 State Farm homeowners live in disaster areas struggling to recover from the L.A. firestorm. Regulatory filings show those areas among the hardest hit by the current hikes.
Malibu resident Chad Peters said his bill from State Farm increased 140% in the last year, from $3,500 to $8,400.
Peters said he has battled State Farm for 14 months over smoke and fire damage to his home from the Palisades fire, and that the insurer at one point attempted to cancel his coverage because the house remained unrepaired.
He called rate increases in such circumstances “ludicrous, while they’re giving everyone such a hard time with their insurance … I mean, mine has been a steep uphill battle all year long.”
Sen. Sasha Renée Pérez (D-Alhambra) had urged Lara to delay hikes until after the investigation into State Farm’s conduct.
“The fact that I have so many individuals who have not received any of their claims, that are still navigating denials and delays, who are actively running out of [living expense payments] and … facing housing insecurity — it makes me deeply concerned,” Pérez said.
Pérez, along with Sens. Ben Allen (D-Pacific Palisades) and Sade Elhawary (D-Los Angeles), in April pressed Lara to defer rate hikes until State Farm General’s claims practices could be investigated. “This was a big priority for us.”
Pérez said she would seek answers to the market conduct exam as part of a Senate inquiry into the insurance department’s handling of those complaints, along with scrutiny of the department’s discipline of a compliance officer who criticized State Farm’s handling of claims.
State Farm General, an offshoot of national insurance giant State Farm Mutual, contends it has been financially sinking as seasonal wildfires morph into catastrophic urban conflagrations that destroy towns.
In mid-2024, the company asked to raise home premiums by nearly $1 billion. Lara secured an agreement that State Farm Mutual lend its California affiliate $400 million, but the insurer would not agree to cancel plans for dropping 11,000 more policyholders.
The settlement allows State Farm to avoid a public hearing that would have forced the disclosure of solvency records, mass non-renewals and other information it said would help competitors.
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