Business
Are you a Stanley or Hydro Flask person? What your water bottle says about you
If you’ve spent any amount of time on TikTok or talking to your 12-year-old niece, you’ve probably heard of the Stanley cup by now.
The 40 oz. insulated tumbler with a handle has led to long lines, fights and a crazy resale market.
We’re only 11 days into the new year, and already some marketers have gone so far as to proclaim 2024 the “Year of the Water Bottle.” Hydration vessels, they say, may be this year’s “most covetable, most fashionable accessory.”
But the Stanley cup is just the latest in a long line of water bottle trends, aided by social media virality and declared cool by the arbitrators of the internet — teenage girls. Before Stanley, it was Hydro Flask, and before that, S’well. Owala took off on social media last year as well.
At the ripe old age of 24, I’ve remained faithful to my plastic Nalgene bottle, a brand that has seen its own surges in popularity, for more than five years. It’s covered in stickers from my college days and practically indestructible, perfect for my outdoor climbing trips and propensity for dropping things. I prefer to drink my water at room temperature rather than ice cold — controversial, I know — and I don’t want to lug around anything heavy. I’m unabashed Nalgene person, and I won’t be replacing it anytime soon.
Given the fierce devotion with which some fans wield their Stanleys, I wanted to know if water bottles really have become the latest extensions of our identities. So I spent a day traversing the city to see what Angelenos have to say. Here are my entirely unscientific findings.
Stanley: The trendsetter
Kimora Johnson poses for a portrait with a Stanley Cup branded water bottle outside her high school in Culver City. She recently purchased the cup, which has been selling out at retailers, from Urban Outfitters. (Dania Maxwell/Los Angeles Times)
One of the most coveted items currently by tweens across America, it seems, is the Stanley Quencher tumbler. Target shelves were devoid of them when I checked, but 15-year-old Kimora Johnson knew where to find one — Urban Outfitters.
Johnson proudly toted her light teal blue Stanley as she walked out of school in Culver City on Monday. It matched her nails.
“I just like the color and it keeps my water cold. It’s really nice,” she said. She was quite pleased to have snagged one over winter break after seeing it all over TikTok, Instagram and the news.
The cup’s popularity was likely initially sparked by a woman’s viral TikTok video in November of a Stanley cup that survived a car fire. In response, the Stanley company offered to replace her cup — and her car. Since then, influencers and popular collaborations have propelled the Stanley cup to new heights. (Stanley couldn’t be reached for comment on the trend.)
USC master’s student Hannah Gomez, on the other hand, initially thought people were talking about the National Hockey League’s Stanley Cup. She received the popular Stanley tumbler as a gift from her younger sister and did not realize the cachet it would have.
“I’ve gotten like five comments on it today,” the 26-year-old said after I accosted her on her way to grab dinner. “People don’t usually stop you for your water bottle.”
She likes the handle design and straw, which she said makes her drink more water throughout the day. Plus, it kept her water ice cold from 8 a.m. to 5 p.m.
Runyon Canyon hikers Priscilla Ramirez and Diana Gonzalez said they bought one for its ability to keep water cold — a must at Gonzalez’s warehouse job in the summer. — but they also were intrigued after hearing it could float in a pool. They confirmed that it does, indeed, float in a pool.
Gonzalez considered buying a red Stanley featured in Target’s Valentine’s Day collection but quickly changed her mind after seeing the hubbub around them.
“I wanted it, but I will not go and fight for one,” said Gonzalez, 33. For hiking purposes, they opted to buy something cheaper at Marshalls.
Hydro Flask: The populist
Leslie Compean shows off her Hydro Flask water bottle at the USC University Village. The bottle was a gift from her sister for the holidays. (Dania Maxwell/Los Angeles Times)
In 2020, the Hydro Flask was the “it” water bottle, the kind that middle schoolers put at the top of their Christmas lists just like the Stanley cup of today. Teens carried them separately rather than in their backpacks, covering them with stickers and artwork. They were a statement that you were cool and eco-conscious.
According to the company, the average Hydro Flask purchaser ranges from teens to mid-30s and “live full and active lives.” Of all the reusable water bottles I could identify in public, I saw the most Hydro Flasks.
On a Monday afternoon at USC, students lugged their Hydro Flasks across campus in backpacks and on skateboards in all different colors.
Leslie Compean, 22, carried a white Hydro Flask she received from her sister for Christmas. She already owned a gray bottle from the same brand but wanted a larger one.
“I feel like I’m a simple person,” Compean said. Even if unintentional, it seemed to match her white shoes, paired with black pants and a mustard yellow sweater.
She doesn’t care about trends, she said, but this bottle “does the job.”
Over at Santa Monica’s Third Street Promenade, Alfredo Torales, 39, sat outside during his lunch break with a black Hydro Flask. It came from the ever-growing lost-and-found pile at the high school his wife works at.
“These boys always leave Hydro Flasks behind as if they’re worth nothing,” Torales said. “If no one scoops it up after a few weeks, she brings them home.”
He doesn’t particularly care about what kind of water bottle he has, but he’s a Bruin, so that means “no SC colors ever.”
Owala: The color-forward accessory
Denai Blackshire sported an Owala water bottle that matched her outfit while hiking recently at Runyon Canyon. (Dania Maxwell/Los Angeles Times)
Unlike other reusable water bottles, Owala screams color.
Each iteration of its flagship FreeSip bottle has at least three different colors for the body, rim and spout. Online, they have names like “Can You See Me?” with bright pinks and reds, and “Gemstone Chic,” with rich jewel tones.
“Water bottles are a cool tool for self-expression,” said Chad Sorensen, senior brand manager for Owala. “We give you an outlet, a vehicle to do that.”
Sorensen said the brand has picked up older Gen Z and millennial women in particular as fans. As the water bottle space has become more and more about fashion, the company aims to market its products accordingly.
Denai Blackshire, 32, carried a white, black and gray Owala while hiking at Runyon Canyon that matched her gray sweats.
“When you go hiking, you still want to look aesthetically put together,” Blackshire said. An ex-partner bought her the water bottle after she said she wanted to hike more. Her main requirement: It had to be cute.
She also thought the design was clever — a straw for sipping and a larger spout for guzzling. It was named one of Time’s Best Inventions of 2023.
Owala has seen particular success with nurses, Sorensen said, who are stuck wearing the same thing every day but can use a colorful water bottle to “mix it up.”
Sorensen likens the water bottles to sneakers — you technically need only one, but you have multiple to match different wardrobes. Owala drops a limited-edition color every other Tuesday, like sneaker drops, and once they’re gone, they’re gone.
S’well: The stylish classic
Alex Holt said he chose his particular S’well water bottle, which he toted along for a hike at Runyon Canyon, because it matches his lunchbox. The stainless steel finish fits his personal brand, his friends told him. (Dania Maxwell/Los Angeles Times)
When I was in high school, everyone had a S’well bottle. I would call it the first “fashionable” water bottle, with an array of artsy finishes, including rose gold metallic, glossy faux marble and a smooth, understated wooden print.
It has a distinctive slim neck design and is small enough to fit in the side pocket of most backpacks. The downsides: It’s hard to fit ice cubes in the opening, and the svelte bottles are less visible carried inside a backpack.
Alex Holt, 44, carried one with a stainless steel finish during a morning hike at Runyon Canyon. He chose that one because it matches his lunchbox.
“It’s like your branding,” his co-workers told him. He said it’s also sturdy and keeps his water cold, sparkling or still.
“The idea is that we have them for a really long time,” Holt said, rather than changing them with trends. S’well declined to comment.
Nalgene: The sturdy workhorse
Carrying a backpack and rollerblades, Goksu Okar wandered around the Santa Monica REI’s water bottle section, carefully examining the plethora of brands that were available — Yeti, Nalgene, Stanley, Hydro Flask, Camelbak and more.
After a few minutes, she settled on a plastic Nalgene bottle. (I silently cheered from the sidelines.)
Okar, 32, said she already had a “really big” water bottle that she drinks from all day and wanted a smaller, more portable one. If she wanted to spend more, she would’ve bought a Yeti ($28 for a similar style). But the Nalgene is cheap and seemed sturdy — what more could she ask for? Before we could get into more specifics, she ran off to catch the bus.
While Nalgene bottles can’t keep your water cold, they’re relatively inexpensive. The standard 32-ounce wide-mouth bottle is only $16.99, while the other brands in this roundup cost $30 or more. And if you break it, the company will replace it.
Eric Hansen, Nalgene’s marketing director, described the average customer as: “18-45, professional, active, engaged and passionate.” But above all, they’re loyal. The company has received stories and photos of customers with tattoos of the Nalgene bottle silhouette. The brand has even received invitations to weddings and graduations.
“If that’s not engagement and passion, I don’t know what is,” said Hansen, who refers to Nalgene as the “OG” water bottle. At 75 years old, Nalgene doesn’t have to chase trends or consumers, he added.
The best water bottle? Anything reusable
Priscilla Ramirez, photographed at Runyon Canyon, packs a Hydrapeak water bottle she purchased from Marshalls because she said it keeps her water cold. (Dania Maxwell/Los Angeles Times)
“My rule of thumb is, don’t spend more than $20 on a water bottle,” said 18-year-old Sofie Fisher. “Maybe $25.”
Fisher had some thoughts about water bottle trends Monday afternoon after school in Culver City as she waited for her ride.
“Fads have been like a thing forever,” she said. It’s more important to “try to reuse what you have and not consume more.”
Hannah Gomez holds up her Stanley cup water bottle at USC University Village. Gomez was surprised at how much attention her new bottle gave her.
(Dania Maxwell / Los Angeles Times)
Fisher uses a Tripalink-branded water bottle she thinks her mom bought on Facebook Marketplace (Tripalink is a property management startup). She doesn’t care for Stanley or any other trendy bottle.
“It’s forced consumerism,” she said.
But if you’re still using single-use plastic bottles?
It’s 2024. Not a great look.
Business
How our AI bots are ignoring their programming and giving hackers superpowers
Welcome to the age of AI hacking, in which the right prompts make amateurs into master hackers.
A group of cybercriminals recently used off-the-shelf artificial intelligence chatbots to steal data on nearly 200 million taxpayers. The bots provided the code and ready-to-execute plans to bypass firewalls.
Although they were explicitly programmed to refuse to help hackers, the bots were duped into abetting the cybercrime.
According to a recent report from Israeli cybersecurity firm Gambit Security, hackers last month used Claude, the chatbot from Anthropic, to steal 150 gigabytes of data from Mexican government agencies.
Claude initially refused to cooperate with the hacking attempts and even denied requests to cover the hackers’ digital tracks, the experts who discovered the breach said. The group pummelled the bot with more than 1,000 prompts to bypass the safeguards and convince Claude they were allowed to test the system for vulnerabilities.
AI companies have been trying to create unbreakable chains on their AI models to restrain them from helping do things such as generating child sexual content or aiding in sourcing and creating weapons. They hire entire teams to try to break their own chatbots before someone else does.
But in this case, hackers continuously prompted Claude in creative ways and were able to “jailbreak” the chatbot to assist them. When they encountered problems with Claude, the hackers used OpenAI’s ChatGPT for data analysis and to learn which credentials were required to move through the system undetected.
The group used AI to find and exploit vulnerabilities, bypass defences, create backdoors and analyze data along the way to gain control of the systems before they stole 195 million identities from nine Mexican government systems, including tax records, vehicle registration as well as birth and property details.
AI “doesn’t sleep,” Curtis Simpson, chief executive of Gambit Security, said in a blog post. “It collapses the cost of sophistication to near zero.”
“No amount of prevention investment would have made this attack impossible,” he said.
Anthropic did not respond to a request for comment. It told Bloomberg that it had banned the accounts involved and disrupted their activity after an investigation.
OpenAI said it is aware of the attack campaign carried out using Anthropic’s models against the Mexican government agencies.
“We also identified other attempts by the adversary to use our models for activities that violate our usage policies; our models refused to comply with these attempts,” an OpenAI spokesperson said in a statement. “We have banned the accounts used by this adversary and value the outreach from Gambit Security.”
Instances of generative AI-assisted hacking are on the rise, and the threat of cyberattacks from bots acting on their own is no longer science fiction. With AI doing their bidding, novices can cause damage in moments, while experienced hackers can launch many more sophisticated attacks with much less effort.
Earlier this year, Amazon discovered that a low-skilled hacker used commercially available AI to breach 600 firewalls. Another took control of thousands of DJI robot vacuums with help from Claude, and was able to access live video feed, audio and floor plans of strangers.
“The kinds of things we’re seeing today are only the early signs of the kinds of things that AIs will be able to do in a few years,” said Nikola Jurkovic, an expert working on reducing risks from advanced AI. “So we need to urgently prepare.”
Late last year, Anthropic warned that society has reached an “inflection point” in AI use in cybersecurity after disrupting what the company said was a Chinese state-sponsored espionage campaign that used Claude to infiltrate 30 global targets, including financial institutions and government agencies.
Generative AI also has been used to extort companies, create realistic online profiles by North Korean operatives to secure jobs in U.S. Fortune 500 companies, run romance scams and operate a network of Russian propaganda accounts.
Over the last few years, AI models have gone from being able to manage tasks lasting only a few seconds to today’s AI agents working autonomously for many hours. AI’s capability to complete long tasks is doubling every seven months.
“We just don’t actually know what is the upper limit of AI’s capability, because no one’s made benchmarks that are difficult enough so the AI can’t do them,” said Jurkovic, who works at METR, a nonprofit that measures AI system capabilities to cause catastrophic harm to society.
So far, the most common use of AI for hacking has been social engineering. Large language models are used to write convincing emails to dupe people out of their money, causing an eight-fold increase in complaints from older Americans as they lost $4.9 billion in online fraud in 2025.
“The messages used to elicit a click from the target can now be generated on a per-user basis more efficiently and with fewer tell-tale signs of phishing,” such as grammatical and spelling errors, said Cliff Neuman, an associate professor of computer science at USC.
AI companies have been responding using AI to detect attacks, audit code and patch vulnerabilities.
“Ultimately, the big imbalance stems from the need of the good-actors to be secure all the time, and of the bad-actors to be right only once,” Neuman said.
The stakes around AI are rising as it infiltrates every aspect of the economy. Many are concerned that there is insufficient understanding of how to ensure it cannot be misused by bad actors or nudged to go rogue.
Even those at the top of the industry have warned users about the potential misuse of AI.
Dario Amodei, the CEO of Anthropic, has long advocated that the AI systems being built are unpredictable and difficult to control. These AIs have shown behaviors as varied as deception and blackmail, to scheming and cheating by hacking software.
Still, major AI companies — OpenAI, Anthropic, xAI, and Google — signed contracts with the U.S. government to use their AIs in military operations.
This last week, the Pentagon directed federal agencies to phase out Claude after the company refused to back down on its demand that it wouldn’t allow its AI to be used for mass domestic surveillance and fully autonomous weapons.
“The AI systems of today are nowhere near reliable enough to make fully autonomous weapons,” Amodei told CBS News.
Business
iPic movie theater chain files for bankruptcy
The iPic dine-in movie theater chain has filed for Chapter 11 bankruptcy protection and intends to pursue a sale of its assets, citing the difficult post-pandemic theatrical market.
The Boca Raton, Fla.-based company has 13 locations across the U.S., including in Pasadena and Westwood, according to a Feb. 25 filing in U.S. Bankruptcy Court in the Southern District of Florida, West Palm Beach division.
As part of the bankruptcy process, the Pasadena and Westwood theaters will be permanently closed, according to WARN Act notices filed with the state of California’s Employment Development Department.
The company came to its conclusion after “exploring a range of possible alternatives,” iPic Chief Executive Patrick Quinn said in a statement.
“We are committed to continuing our business operations with minimal impact throughout the process and will endeavor to serve our customers with the high standard of care they have come to expect from us,” he said.
The company will keep its current management to maintain day-to-day operations while it goes through the bankruptcy process, iPic said in the statement. The last day of employment for workers in its Pasadena and Westwood locations is April 28, according to a state WARN Act notice. The chain has 1,300 full- and part-time employees, with 193 workers in California.
The theatrical business, including the exhibition industry, still has not recovered from the pandemic’s effect on consumer behavior. Last year, overall box office revenue in the U.S. and Canada totaled about $8.8 billion, up just 1.6% compared with 2024. Even more troubling is that industry revenue in 2025 was down 22.1% compared with pre-pandemic 2019’s totals.
IPic noted those trends in its bankruptcy filing, describing the changes in consumer behavior as “lasting” and blaming the rise of streaming for “fundamentally” altering the movie theater business.
“These industry shifts have directly reduced box office revenues and related ancillary revenues, including food and beverage sales,” the company stated in its bankruptcy filing.
IPic also attributed its decision to rising rents and labor costs.
The company estimated it owed about $141,000 in taxes and about $2.7 million in total unsecured claims. The company’s assets were valued at about $155.3 million, the majority of which coming from theater equipment and furniture. Its liabilities totaled $113.9 million.
The chain had previously filed for bankruptcy protection in 2019.
Business
Startup Varda Space Industries snags former Mattel plant in El Segundo
In an expansion of its business of processing pharmaceuticals in Earth’s orbit, Varda Space Industries is renting a large El Segundo plant where toy manufacturer Mattel used to design Hot Wheels and Barbie dolls.
The plant in El Segundo’s aerospace corridor will be an extension of Varda Space Industries’ headquarters in a much smaller building on nearby Aviation Boulevard.
Varda will occupy a 205,443-square-foot industrial and office campus at 2031 E. Mariposa Ave., which will give it additional capacity to manufacture spacecraft at scale, the company said.
Originally built in the 1940s as an aircraft facility, the complex has a history as part of aerospace and defense industries that have long shaped the South Bay and is near a host of major defense and space contractors. It is also close to Los Angeles Air Force Base, headquarters to the Space Systems Command.
Workers test AstroForge’s Odin asteroid probe, which was lost in space after launch this year.
(Varda Space Industries)
Varda is one of a new generation of aerospace startups that have flourished in Southern California and the South Bay over the last several years, particularly in El Segundo, often with ties to SpaceX.
Elon Musk’s company, founded in 2002 in El Segundo, has revolutionized the industry with reusable rockets that have radically lowered the cost of lifting payloads into space. Though it has moved its headquarters to Texas, SpaceX retains large-scale operations in Hawthorne.
Varda co-founder and Chief Executive Will Bruey is a former SpaceX avionics engineer, and the company’s spacecraft are launched on SpaceX’s workhorse Falcon 9 rockets from Vandenberg Space Force Base in Santa Barbara County.
Varda makes automated labs that look like cylindrical desktop speakers, which it sends into orbit in capsules and satellite platforms it also builds. There, in microgravity, the miniature labs grow molecular crystals that are purer than those produced in Earth’s gravity for use in pharmaceuticals.
It has contracts with drug companies and also the military, which tests technology at hypersonic speeds as the capsules return to Earth.
Its fifth capsule was launched in November and returned to Earth in late January; its next mission is set in the coming weeks. Varda has more than 10 missions scheduled on Falcon 9s through 2028.
For the last several decades, the Mariposa Avenue property served as the research and development center for Mattel Toys. El Segundo has also long been a center for the toy industry as companies like to set up shop in the shadow of Mattel.
The Mattel facility “has always been an exceptional property with a legacy tied to aerospace innovation, and leasing to Varda Space Industries feels like a natural continuation of that story,” said Michael Woods, a partner at GPI Cos., which owns the property.
“We are proud to support a company that is genuinely pushing the boundaries of what’s possible, and are excited to watch Varda grow and thrive here in El Segundo,” Woods said.
As one of the country’s most active hubs of aerospace and defense innovation, El Segundo has seen its industrial property vacancy fall to 3.4% on demand from space companies, government contractors and technology startups, real estate brokerage CBRE said.
Successful startups often have to leave the neighborhood when they want to expand, real estate broker Bob Haley of CBRE said. The 9-acre Mattel facility was big enough to keep Varda in the city.
Last year, Varda subleased about 55,000 square feet of lab space from alternative protein company Beyond Meat at 888 Douglas St. in El Segundo, which it started moving into in June.
Varda will get the keys to its new building in December and spend four to eight months building production and assembly facilities as it ramps up operations. By the end of next year, it expects to have constructed 10 more spacecraft.
In the future, Varda could consolidate offices there, given its size. Currently, though, the plan is to retain all properties, creating a campus of three buildings within a mile of one another that are served by the company’s transportation services, Chief Operating Officer Jonathan Barr said.
“We already have Varda-branded shuttles running up and down Aviation Boulevard,” he said.
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