Business
This $100,000 EV from Sony is part gadget, part gamble and only available in California
As electric vehicle makers struggle to remain relevant, a new competitor is about to hit California’s roads.
It is stuffed to the sunroof with speakers and screens, and it’s a Sony.
Sony’s joint venture with Honda, Sony Honda Mobility, will launch a luxury EV brand called Afeela just in California this year.
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The sedan is a brash bet that the two old-guard brands can succeed where others have struggled.
“We believe customers are looking for more than just a means of transportation” in their luxury EVs, said Sony Honda Mobility President and Chief Executive Shugo Yamaguchi in a statement to The Times. “They are looking for technology, safety, design, and a personalized experience.”
Afeela vehicles aim to do for driving what the Sony Walkman did for walking.
They have 28 speakers, wraparound screens, an AI assistant and an entertainment system for Karaoke or playing Sony PlayStation games.
The interior of the Afeela vehicle at Afeela Studio in Beverly Hills.
(Ronaldo Bolanos/Los Angeles Times)
Even as the end of government incentives for EVs has taken the air out of the market, Sony and Honda are hoping there are enough high-end Tesla buyers who may be looking to try something different.
Some EV enthusiasts have been alienated by Tesla Chief Executive Elon Musk’s affiliation with President Trump, who has strangled government support for green vehicles.
In West Los Angeles, a big Afeela ad above a Tesla dealership puts the EV leader squarely in its crosshairs.
“Get stares, not glares,” the billboard reads, with a glamour shot of a sleek, silver Afeela 1.
Tesla’s market share in California slipped to 48% last year from around 53% a year earlier.
Honda’s own EVs haven’t been wildly successful but their market share in California edged up to 3.8% last year compared to 1.8% a year earlier.
Afeela is entering the market at a time when federal support for EVs is low and public enthusiasm is faltering.
Major automakers including Ford, General Motors and Stellantis are paring back their EV ambitions. Lucid, a Newark, Calif.-based EV maker, has been struggling to turn a profit and recently laid off more than 300 employees.
Irvine-based luxury EV maker Rivian said last year that it was laying off more than 800 workers as it looked to cut costs.
Afeela has showrooms in San José, Beverly Hills and Century City. The company is manufacturing the cars at a Honda plant in Marysville, Ohio, and will make its first deliveries at the end of the year.
The Sony and Honda joint venture is in the midst of legal obstacles as it aims to build a solid reputation. Last August, the California New Car Dealers Assn. filed a lawsuit against American Honda Motor Company and Sony Honda Mobility, alleging that the companies violated franchise law by selling Afeela vehicles directly to consumers rather than through Honda dealerships.
Various display screens inside the Afeela vehicle at Afeela Studio, Beverly Hills.
(Ronaldo Bolanos/Los Angeles Times)
For now, Californians can reserve an Afeela 1 for a $200 deposit. Selling only in the Golden State at first will allow the company to learn from an engaged customer base, said Yamaguchi.
“California is one of the most advanced markets for EV adoption, grid infrastructure, and new mobility technology,” he said. “It also represents a culture of innovation and creativity that aligns well with the Afeela vision.”
The company is planning to begin sales in Arizona next year.
The car comes in two trims, starting at $89,900 and $102,900. Both trims come with level two automation. When using a vehicle with level 2 automation, the driver must remain in control and attentive while the system assists with braking, acceleration or steering.
While some of Afeela’s tech may have a leg up on the competition, the brand will have to prove there’s healthy demand for it at that price, said Brian Moody, an auto industry analyst.
(Ronaldo Bolanos/Los Angeles Times)
Sony and Honda are looking to capitalize on growing interest in self-driving technology and plan to eventually equip all their vehicles for full autonomy. The Afeela 1 comes with 18 cameras, nine radars, 12 ultrasonic sensors, and lidar, a laser-based radar that Waymo uses to power its autonomous taxis.
“You do have to pay attention and we definitely don’t want people to believe that they can just go to sleep behind the wheel,” said Raisu Williams, an Afeela engagement operations associate. “But we are aiming for that level four autonomy, where you don’t have to drive at all.”
While some of Afeela’s tech may have a leg up on the competition, the brand will have to prove there’s healthy demand for it at that price, said Brian Moody, an auto industry analyst.
“Tesla and its platforms are aging, and the Lucids and Afeelas of the world feel more modern, more futuristic,” Moody said. “We’ll see if the car can make the jump from early adopters and tech-type people to the mainstream.”
The AFEELA logo sits on top of a rear cameras of a Afeela vehicle.
(Ronaldo Bolanos/Los Angeles Times)
Afeela is hoping to have more success than Lucid with attracting a wide audience. Lucid laid off more people this year after laying off around 6,800 people in 2024 and hiring actor Timotheé Chalamet as a brand ambassador.
“I do think Afeela is in danger of heading down the same road as as Lucid,” Moody said. “If those cars can be successful in California, will that translate to success throughout the rest of the country and the world?”
Sony Honda Mobility got its start when the two founding companies formed a strategic alliance in 2022. The new company unveiled its first Afeela prototype in 2023 at the Consumer Electronics Show in Las Vegas.
AFEELA 1 unveiled during a Sony news conference at the Consumer Electronics Show in Las Vegas last year. ,
(Ian Maule/AFP via Getty Images)
Auto industry experts said Honda’s bet on Afeela is somewhat risky for the major automaker, but it could pay off. Because Sony and Honda each own 50% of Sony Honda Mobility, the companies reduce their liability by sharing risk, said auto analyst Kristin Shaw.
Honda has popular gas-powered models such as the Pilot and the CR-V to fall back on if their ambitions with Sony fall through.
“Honda’s bread and butter is still in their production vehicles,” Shaw said. “Honda is hedging its bets across the board, and Afeela is one way for them to explore what could happen.”
Business
Schwab Affiliate Halts Customer Donations to Southern Poverty Law Center
The donor-advised fund affiliated with Charles Schwab, DAFgiving360, has suspended account holders’ ability to give money to the Southern Poverty Law Center, a civil rights group.
Last week, the Justice Department indicted the group and accused it of financial crimes. This week, the donor-advised funds that bear Fidelity’s and Vanguard’s names also cut the group off.
A spokeswoman for the Schwab-affiliated fund said, “If a governing body of a charity declares an investigation into a charity it oversees, DAFgiving360 may suspend grants to the organization.” She would not provide a list of other organizations that it has suspended.
Donor-advised funds allow individuals to create accounts, donate cash or securities into them and take a tax deduction for the full amount that year. Then they can parcel out donations to charities and other nonprofits over many years.
“Giving to your favorite charity has never been easier” is the language that DAFgiving360 uses on its website. Charles Schwab lists the account balance right next to investment account balances on its own website.
DAFgiving360 is also careful, however, to use specific language that gets to the legal reality of how the funds work. Users can “recommend” grants to “eligible” charities, for example, which means DAFgiving360 controls the money and the account holder is technically just advising.
This is almost never a practical issue for account holders; donor-advised funds generally rubber-stamp donation requests. But in the wake of the criminal indictment, which accused the S.P.L.C. of paying informants money that contributed to the extremism that it opposes, President Trump said he believed that the S.P.L.C. was behind the racist Charlottesville, Va., riots in 2017.
Mr. Trump did not provide evidence for his allegations against the center. And many Fidelity and Vanguard customers are furious about the move against the S.P.L.C.
DAFgiving360 customers are expressing similar sentiments. “This is too safe a position, and they shouldn’t have done it,” Jani Rachelson, a retired labor lawyer in New Jersey who was unable to donate to the S.P.L.C., said of Schwab’s action. “Compliance in advance is the scourge of our life these days.
DAFgiving360 said in its statement that it applies its policies consistently across all charitable organizations, regardless of political viewpoint or orientation. In the past, a Schwab predecessor charitable-fund entity stopped granting money to National Rifle Association-affiliated charities when an active investigation was underway. The N.R.A. does appear in DAFgiving360 search results now for people making grant requests.
Prudent trustees with decision-making authority do consider indictments of charities before approving donations to them.
At Merrill Lynch, however, the donor-advised fund operation relies on the Internal Revenue Service for guidance. Since the agency hasn’t revoked S.P.L.C.’s nonprofit status, Merrill Lynch’s donor-advised funds are allowing donations to go through for now.
Meanwhile, Fidelity’s, Schwab’s and Vanguard’s actions raise complicated questions.
“Why not other charities that have also been attacked by the administration, including many major universities,” said Roger Colinvaux, a nonprofit law expert and professor at Catholic University’s Columbus School of Law, via email. “The incident thus raises questions of how DAF sponsors draw the line and whether they are succumbing to political pressure or advancing their mission.”
In March, the Justice Department filed a civil lawsuit against Harvard University, accusing it of civil rights violations and saying it “tolerated antisemitic mobs of students.” As of Friday morning, the “recommend a grant” page of the DAFgiving360 website returned many options from a “Harvard University” search.
Business
Google, Nvidia and other tech titans sign AI deal with the Pentagon
Eight technology companies, including Google, Nvidia and SpaceX, have struck deals with the Pentagon to help the U.S. military gain an edge on the battlefield.
“These agreements accelerate the transformation toward establishing the United States military as an AI-first fighting force and will strengthen our warfighters’ ability to maintain decision superiority across all domains of warfare,” the Department of Defense said Friday.
The companies will deploy their AI technology on the department’s “classified networks” for “lawful operational use,” according to the agency.
OpenAI, Microsoft, Amazon Web Services, Oracle and AI startup Reflection are among the companies that agreed to work with the Pentagon.
The agreements underscore how tech companies are expanding their work with the U.S. military even as some workers raise concerns about the use of AI for autonomous weapons and mass surveillance. Anthropic, the San Francisco company behind the chatbot Claude, clashed with the Pentagon earlier this year over whether there were adequate safeguards around the military’s use of its technology.
The Department of Defense accused Anthropic of trying to “seize veto power” over military decisions, though the company pushed back against that characterization. The agency labeled Anthropic a supply chain risk, and the Trump administration directed federal agencies to stop using the company’s tools, setting off a legal battle over that designation.
This week, hundreds of Google employees urged its chief executive, Sundar Pichai, to reject the use of its AI systems for classified workloads to ensure that its technology isn’t used in “inhumane or extremely harmful ways.” Harmful use may occur without their knowledge since the work is classified, workers said in the letter.
Google, Reflection and SpaceX didn’t respond to a request for comment. The Department of Defense didn’t say how much each company was being paid. A Pentagon official said some of the companies have active contracts while others have made agreements but formal contract are forthcoming.
In an interview with CNBC, the Pentagon’s chief technology officer, Emil Michael, said the department wanted to diversify the companies it worked with following its dispute with Anthropic.
“Guardrails are something that are negotiable based on what they are with all the companies, and they have different views on that,” he told CNBC. The guardrails also have to be consistent with the government’s values and restrictions, he added.
A source familiar with Nvidia’s Pentagon deal said the agreement involves work with its “Nemotron” AI models, which are used to build AI agents that can complete tasks, not its chips. The deal includes language that the use of the models will be consistent with civil liberties, constitutional rights and applicable law, the source said.
OpenAI said the deal announced by the Department of Defense refers to the agreement they struck with the agency earlier this year.
The company said that it wanted “the people defending the United States to have the best tools.”
OpenAI, which faced backlash for striking a deal with the Pentagon after the Anthropic fallout, said in March that its technology wouldn’t be used for mass domestic surveillance, high-stakes automated decisions or to direct autonomous weapons.
Other tech companies, such as Microsoft, Oracle and Amazon Web Services, have also said they want to support the military and ensure they have access to the best AI tools.
“We look forward to continuing to support the Department of War’s modernization efforts, building AI solutions that help them accomplish their critical missions,” Amazon Web Services spokesperson Tim Barrett said in a statement.
Business
Stocks and Oil Prices Sent Conflicting Signals in April Amid Havoc of Iran War
Lately, financial markets appear confused.
Oil prices recently hit their highest level since the start of the war in Iran, stoking broad worries about inflation and a global energy crisis.
Yet, it has been the best month for the stock market of President Trump’s second term. The S&P 500 ended April nearly 10 percent higher than where it ended March.
The last time the index rose more than 10 percent in a month was in November 2020, after Joseph R. Biden Jr. was elected president and early trials for Covid-19 vaccines showed promising results. On Friday, the S&P 500 rose a further 0.5 percent, putting it on course for a fifth straight week of gains.
To many outside observers, it seems incongruous that the oil market can be sending such a dour signal, while stocks reflect a strong sense of investor optimism.
But in this unusual moment, according to analysts and traders, bullish and bearish market signals can both be true.
While the stock market reacts to day-to-day news, it is primarily concerned with how that news affects the longer-term outlook for company earnings. Stocks initially fell when the United States and Israel attacked Iran on Feb. 28, reflecting uncertainty about the war’s duration, its impact on energy supplies and the fallout for corporate America.
Stocks began to rise again after the Trump administration and Iran started to de-escalate at the end of March, moving toward a cease-fire on April 8. The standoff between the countries has not ended, a peace agreement has not been reached, but for stock investors, the expectation is that the disruption to oil markets and supply chains won’t last much longer.
And the economic impact of the war, at least as far as the United States is concerned, has been manageable. Data on Thursday showed that the U.S. economy grew at an annual pace of 2 percent in the first three months of this year, boosted by spending on infrastructure by many of the big tech companies that have led the S&P 500 stock index to repeated new highs.
This week, Alphabet, Amazon, Microsoft and Meta, which collectively account for 20 percent of the S&P 500’s market value, said they had spent a combined $130 billion on data centers. The share prices of these members of the so-called Magnificent 7, a group of companies that also include Apple, Nvidia and Tesla, rose nearly 15 percent in April.
Strong earnings in other industries have also buoyed the market. Roughly a third of the companies in the S&P 500 have reported their financial results for the first quarter, and their average growth in earnings stands at roughly 15 percent, on course for a sixth straight double-digit quarterly rise.
Oil prices are a much shorter-term measure of investor sentiment than stock indexes. The oil market is primarily traded using futures contracts, which are derivatives that fix the price today for delivery at a specified date in the future. The most frequently cited oil prices refer to the next month or two. That means that changes in the conflict that could extend or shorten its duration by a few weeks show up in the price of oil but not necessarily in the stock market. Oil traders are fixated on the price of a barrel of crude in July, for example, while pension fund managers are thinking about market returns many years in the future.
This week, a deadlock over the future of Iran’s nuclear program appeared to threaten the fragile cease-fire with the United States, helping to push the price of Brent crude, the international oil benchmark, to a four-year high, of over $120 per barrel on Thursday.
But investors appear to anticipate some sort of resolution the further out they look. Futures contracts for deliveries of Brent crude in December still trade below $90 a barrel.
“While the geopolitical environment remains fluid on a day-to-day basis, markets appear to be assigning a higher probability to a relatively near-term U.S. exit from the Middle East, alongside a normalization in global supply chains that could ultimately pressure oil prices lower,” said Adam Turnquist, chief technical strategist at LPL Financial.
The timing of the Trump administration’s announcements of important changes in policy in the conflict with Iran have, to some extent, exacerbated the appearance of market moves — both on the way down and the way back up.
The war began after the market closed on the final day of February and the cease-fire was announced on the final day of March, so the stock market’s losses were concentrated in March and the recovery almost entirely captured in April.
There are reasons for trepidation among stock investors as the war enters its third month.
The conflict could drag on for longer than is currently expected. Oil prices with Brent futures contracts from September through November have all started to rise, moving above $90 in just over the past week. Although that means traders still expect the price of oil to drift downward in the coming months, crude is increasingly expected to stay elevated for longer, weighing on the economy. The government’s bond market also shows signs of lingering inflation risks stemming from the war, analysts have noted.
Many investors have also expressed a lack of conviction in the current rally, which is evident in the way investors are trading. Stock market trading volumes have been subdued through April, with some investors saying they have turned to the derivatives market to place bets on the market going higher, allowing them to profit if the rally continues but limit losses if the market falls again.
“As long as the economy continues to grow and companies are able to grow earnings, we can see higher stock prices even in the face of higher energy prices and inflation,” said Chris Zaccarelli, chief investment officer at Northlight Asset Management. “However, the longer the war drags on, the more investors will grow nervous and we could see some pullbacks as fears ebb and flow.”
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