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What really motivates people to exercise: Reddit study yields surprising insights

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What really motivates people to exercise: Reddit study yields surprising insights
Young woman working out with battle ropes at a gym

(© M. Business – stock.adobe.com)

In a nutshell

  • Physical appearance is the top motivator for exercise (24%), outranking physical health (19%) and mental health (17%), according to analysis of Reddit discussions.
  • Building consistent habits is the most effective strategy for maintaining exercise routines, with 30% of users emphasizing routine over motivation.
  • During the COVID-19 pandemic, motivations shifted significantly – physical appearance became less important while health benefits gained greater prominence.

TEL AVIV — Vanity trumps health when it comes to why people start exercising. This surprising finding emerged when Tel Aviv University researchers took an unconventional approach to studying fitness motivation: they analyzed unfiltered Reddit conversations instead of using traditional surveys. Their data revealed physical appearance was the top motivation (24% of comments), with physical health (19%) and mental health (17%) trailing behind.

When it comes to sticking with exercise, building consistent habits proved most crucial, with Redditors emphasizing that discipline matters far more than fleeting motivation.

‘In reality, they want six-pack abs’

The study, published in the Journal of Medical Internet Research, offers a rare glimpse into what people say about exercise when they’re speaking freely, not responding to researcher-designed questions. Researchers Michal Shmueli-Scheuer, Yedidya Silverman, Israel Halperin, and Yftach Gepner analyzed 1,577 unique comments from fitness-focused and general advice Reddit communities to uncover these patterns.

Despite mountains of evidence supporting the benefits of exercise, more than 80% of adolescents and 27% of adults worldwide fail to meet the World Health Organization’s minimum activity guidelines. This persistent gap between knowing exercise is good and actually doing it drives researchers to better understand what truly gets people moving.

Man doing shoulder presses at the gymMan doing shoulder presses at the gym
Building an attractive physique is a top reason why people hit the gym. (Photo by Getty Images in collaboration with Unsplash+)

Traditional research on exercise motivation typically relies on questionnaires and structured interviews. While these approaches yield valuable data, they come with blind spots. Study participants represent a self-selected group — people already interested enough in exercise to volunteer for research. Scientists call this “volunteer bias,” meaning participants often differ from the general population in key ways.

Questionnaires can also subtly influence responses. The phrasing might confuse participants or nudge them toward certain answers. People may give what they think are socially acceptable answers or try to guess what researchers want to hear, a phenomenon known as “demand characteristics.”

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“Our findings are not based on self-reporting, a representative sample, a questionnaire, or a survey. This is, in plain terms, the real reason why people exercise. And the answer is that people mainly exercise to look good,” explains Prof. Gepner in a statement. “In questionnaires, people claim they want to be healthy, but in reality, they want six-pack abs. These findings are important because they teach us how to address the public, how to persuade people to get off the couch, promote health, and prevent disease.”

When it comes to exercise, some need than motivation

By turning to Reddit, the Tel Aviv team gained access to conversations happening naturally, without research prompts. Reddit’s anonymity likely encourages more candid sharing, as users don’t worry about judgment from people who know them personally.

They analyzed comments from six different subreddits: r/bodyweightfitness, r/crossfit, r/Fitness, r/askMen, r/askWomen, and r/askReddit. Using natural language processing, they categorized discussions into two main themes: reasons for starting exercise and tactics for maintaining exercise routines.

Beyond the top three motivational factors (appearance, physical health, and mental health), the analysis revealed seven key strategies people use to stick with exercise. Habit formation dominated at 30%, followed by goal setting (14%), choosing enjoyable activities (12%), socializing (10%), using media like music or videos (9%), tracking with apps (2.8%), and financial commitment (2.5%).

Many Reddit users emphasized that motivation alone isn’t enough. As one commenter bluntly put it: “Motivation depends on emotions which are unstable. Discipline is the ability to maintain a habit even when the motivation isn’t there.”

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Woman taking selfie while exercising at the gymWoman taking selfie while exercising at the gym
Gymgoers prioritize looks over health, according to the pulse of Redditors. (© Bojan – stock.adobe.com)

For goal setting, commenters stressed concrete targets: “You really have to want it. If you don’t care to change or don’t have any numerical goals, you won’t last. Set some goals and really strive to meet them.”

Finding activities you genuinely enjoy was another major theme. “I hate going on runs or going to lift weights at the gym. I can’t get motivated to do that,” wrote one user. “But if I take a spin class or kickboxing or muscle endurance class I love it. It’s all about finding something you like.”

The COVID-19 pandemic shifted these priorities notably. Comparing pre-pandemic and pandemic-era comments showed physical appearance became less important (dropping from 26% to 19%), while physical and mental health grew more significant (rising from 17% to 25% and 15% to 24%, respectively). This reflects how the global health crisis reshaped priorities.

Wise redditor advice: ‘Do something fun for exercise’

The researchers also tracked which topics appeared together most frequently. Physical and mental health often showed up in the same comments, as did app monitoring and goal setting. This suggests people typically have multiple reasons for exercising and use several strategies simultaneously to stay consistent.

The team went beyond counting mentions by analyzing which topics received the most positive reception through Reddit’s upvoting system. Habit formation, physical appearance, and financial commitment weren’t just frequently discussed, they were highly valued by the community. For trainers or fitness club management, strategies emphasizing consistent habits, concrete goals, and finding genuinely enjoyable activities might prove more effective for clients than those focused mainly on health benefits.

The study also showcases social media’s potential as a research tool. Though traditional methods remain important, analyzing social media conversations captures more natural perspectives. As people increasingly share their experiences online, these platforms offer rich insights into human behavior.

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In a world where sedentary lifestyles keep expanding, understanding what truly drives people to exercise becomes increasingly vital.

“It’s an astonishing phenomenon: science tells us that if we put just over two hours a week into physical activity, we can prevent 30% of diseases, improve our quality of life, and extend our lifespan; and yet, less than a quarter of the population actually does this. Why? What have we failed to see?” asks Gepner. “While we all wish our loved one’s good health on their birthday, a wish of ‘good workouts’ is quite rare… But there is a way to be healthy – by exercising. That’s why it’s crucial to understand what really motivates people to engage in physical activity and what helps them stick with it.”

The bottom line? The most effective exercise routine isn’t necessarily the scientifically optimal one — it’s the one you’ll actually do consistently. As one Redditor summed it up: “Do something fun for exercise. For example, I love basketball so I play basketball as an exercise but I still enjoy it and it doesn’t even seem like work.”

Paper Summary

Methodology

The researchers used a clever multi-step process to mine Reddit for insights about exercise motivation. They started by searching for keywords like “motivation,” “exercise,” and “sport,” initially finding 59 subreddits. They narrowed this down by removing smaller communities (under 100,000 users), non-English groups, and forums not focused on exercise motivation. This left them with six popular subreddits: three fitness-specific (r/bodyweightfitness, r/crossfit, r/Fitness) and three general advice communities (r/askMen, r/askWomen, r/askReddit).

Using Reddit’s API, they pulled comments containing motivation and exercise terms. To prevent any single prolific user from skewing results, they included only one randomly selected comment per user. After filtering out comments with just emojis, links, non-English text, or single-word responses, they had 1,577 unique comments to analyze.

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Their analysis combined machine learning with human expertise in a five-step process. First, they used natural language processing to identify potential topic clusters. Then exercise science experts reviewed these clusters, suggested topic titles, and validated the categorization by independently reviewing samples. The remaining comments were automatically sorted into these topics. A second expert evaluation assessed this classification’s accuracy, with five graduate-level exercise physiology students reviewing random samples. Finally, they evaluated their classifier’s reliability using statistical metrics and expert agreement measures.

Results

The analysis revealed ten distinct topics falling into two categories: reasons to start exercising and ways to stick with it. Among motivations, physical appearance dominated at 24%, followed by physical health (19%) and mental health (17%). For adherence strategies, habit formation was the clear leader at 30%, with goal setting (14%), enjoyable activities (12%), socializing (10%), media use (9%), app monitoring (3%), and financial commitment (3%) completing the list.

The researchers dug deeper by examining how topics connected. They found physical and mental health frequently appeared together, as did strategies like app tracking and goal setting. The pre/during COVID comparison showed a notable shift from appearance toward health-focused motivations during the pandemic. When they examined which topics got the most upvotes, habit formation, physical appearance, and financial commitment received particularly positive reception from the Reddit community.

Limitations

Despite its fresh approach, the study has important limitations. The researchers lacked detailed demographic information about the commenters beyond Reddit’s general user statistics, which skew toward young, male, higher-income Americans. This makes it difficult to connect specific motivations with particular population groups.

The research questions were also relatively narrow, focusing mainly on identifying motivations and strategies rather than exploring effectiveness or adherence outcomes. And like all self-reported information, especially on anonymous platforms, there’s no way to verify how truthfully users described their experiences.

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The researchers’ “data-driven” approach allowed considerable discretion during data selection and filtering, potentially introducing selection bias. They acknowledged this limitation and suggested future studies could use more standardized methods for topic classification. Additionally, the initial topic categorization was done by just one reviewer without a formal content analysis process, which might have influenced how certain topics were classified.

Discussion and Takeaways

The findings partially align with previous research while offering fresh perspectives. The three main motivations (appearance, physical health, mental health) match categories in established questionnaires like the Exercise Motivation Measurement scale, supporting both the study’s approach and traditional assessment methods.

However, the results diverge in some areas. Reddit comments rarely mentioned personal and social motivations like challenge, enjoyment, social recognition, and group belonging that often appear in standard questionnaires. This difference might stem from Reddit’s public, anonymous nature, where users may be less likely to discuss personal motivations openly.

The findings have practical applications for promoting physical activity. Knowing that habit formation, goal setting, and enjoyable activities are the most commonly mentioned strategies could shape more effective interventions. Programs that help people build consistent routines, set concrete goals, and find activities they genuinely enjoy might achieve better long-term adherence than those focused primarily on health benefits.

More broadly, the study shows the value of social media as a research tool. While traditional methods remain essential, analyzing social media captures more natural, unfiltered perspectives. This approach expands research possibilities and provides deeper insights into how people think and behave in real-world contexts.

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Funding and Disclosures

The authors declared no conflicts of interest. The paper doesn’t mention specific funding sources. In their acknowledgments, the researchers noted minor use of ChatGPT (version 3.5) for editing the abstract to reduce word count.

Publication Information

The study, “Analysis of Reddit Discussions on Motivational Factors for Physical Activity: Cross-Sectional Study,” was authored by Michal Shmueli-Scheuer, Yedidya Silverman, Israel Halperin, and Yftach Gepner from Tel Aviv University’s Department of Health Promotion and Sylvan Adams Sports Institute. Published in the Journal of Medical Internet Research (2025, volume 27, article e54489), it’s available online under open-access at https://www.jmir.org/2025/1/e54489 with DOI: 10.2196/54489.

Fitness

Mere minutes of daily vigorous exercise can cut your risk of 8 diseases | CNN

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Mere minutes of daily vigorous exercise can cut your risk of 8 diseases | CNN

Move more. Sit less. For many years, that’s been accepted guidance for people wanting to get healthier.

Now that message is getting refined, with a growing body of research suggesting that certain types of movements may be more beneficial than others when it comes to health benefits.

The intensity of your exercise may matter as well. A new study published in the European Heart Journal found that a small amount of vigorous activity may be linked to lower risk of eight different chronic diseases.

The findings raise questions about why intensity matters and how people can incorporate more intense exercise routines into everyday life. To better understand the study’s implications, I spoke with CNN wellness expert Dr. Leana Wen, an emergency physician and clinical associate professor at George Washington University. She previously served as Baltimore’s health commissioner.

Before beginning any new exercise program, consult your doctor. Stop immediately if you experience pain.

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CNN: What did this study examine about exercise and its relationship to chronic disease?

Dr. Leana Wen: This investigation looked at how the intensity of physical activity is related to the risk of developing a range of chronic diseases. Researchers analyzed data from two very large groups in the UK Biobank, which is a long-term health study in the United Kingdom that tracks medical and lifestyle information from hundreds of thousands of participants. One group included about 96,000 people who wore wrist activity trackers that objectively measured their movement, and the other included more than 375,000 people who self-reported their activity.

The researchers followed participants over an average of about nine years and examined the development of eight conditions: major cardiovascular events, atrial fibrillation, type 2 diabetes, immune-related inflammatory diseases, fatty liver disease, chronic respiratory disease, chronic kidney disease and dementia, as well as overall mortality.

The key finding was that the proportion of activity done at vigorous intensity mattered. People who had more than about 4% of their total activity classified as vigorous had substantially lower risks of developing these conditions compared with people who had no vigorous activity at all. The numbers were stunning, with the participants having the following results:


  • 63% lower risk of dementia,

  • 60% lower risk of type 2 diabetes,

  • 48% lower risk of fatty liver disease,

  • 44% lower risk of chronic respiratory disease,

  • 41% lower risk of chronic kidney disease,

  • 39% lower risk of immune-mediated inflammatory diseases,

  • 31% lower risk of major cardiovascular events,

  • 29% lower risk of atrial fibrillation, and

  • 46% lower risk of death from any cause.

These results are amazing. Imagine if someone invented a medication that could reduce the risks of all these diseases at once — it would be very popular! Crucially, even people who exercised a lot still benefited if the proportion of time they spent doing vigorous physical activity was increased. Conversely, people who were relatively inactive also benefited from adding just a little bit of higher-intensity exercise to their daily routines.

CNN: What counts as “vigorous” physical activity?

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Wen: Vigorous activity is generally defined as exercise that substantially raises your heart rate and breathing. A simple way to gauge it is the “talk test.” If you can speak comfortably in full sentences while exercising, you are likely in the low to moderate range. If you are so out of breath that you can only say a few words at a time, that is vigorous.

Running, cycling, lap swimming or climbing stairs quickly could count. But this also depends on people’s baseline fitness. For some individuals, taking longer strides with walking can be vigorous exercise. Others who are already fairly fit would need to do more. It’s also important to remember that vigorous activity doesn’t have to be in the context of a structured exercise plan. Short bursts of effort in daily life, such as rushing to catch a bus or carrying heavy groceries upstairs, can also qualify if they raise your heart rate and make you breathless.

CNN: Why might higher intensity exercise provide additional health benefits?

Wen: Higher intensity activity places greater demands on the body in a shorter period. This type of movement can improve cardiovascular fitness, increase insulin sensitivity and support metabolic health more efficiently than lower-intensity activity alone. Some studies have also linked vigorous activity with cognitive benefits.

Greater intensity may have distinct benefits across different organ systems. The researchers found that some conditions, such as immune-mediated inflammatory diseases, appeared to be more strongly linked to the intensity of activity than to the total amount. On the other hand, type 2 diabetes and kidney disease were influenced by both how much activity people did and how intense it was. Why this is the case is not yet known, but intensity appears to have a significant impact across diseases affecting multiple organs.

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CNN: How much vigorous activity do people need?

Wen: The threshold for people seeing a benefit appears to be relatively low. The researchers found that once people reached more than about 4% of their total activity as vigorous, their risk of developing chronic diseases dropped substantially.

To put that into practical terms, we are not talking about professional athletes dedicating their lives to hours of high-intensity training. Everyday people may see benefits from just doing a few minutes of vigorous effort daily.

CNN: How can people realistically incorporate vigorous activity into their daily routines?

Wen: One helpful way to think practically is that vigorous activity does not have to happen all at once. It can be accumulated in short bursts throughout the day.

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People can take the stairs instead of the elevator and do so at a faster pace than usual. When they are heading to work, they can add some speed walking. They can park farther away when grocery shopping and walk briskly while carrying groceries.

Structured exercise also can incorporate intervals where people alternate between moderate and more intense effort. If you’re swimming laps, you can warm up at a more leisurely pace, then do a few laps at a faster pace, then again at a leisurely pace and repeat. This suggestion applies to any other aerobic exercise: Aim for multiple intervals of at least 30 seconds to a minute each where your body is working hard enough that you feel noticeably out of breath.

CNN: What about someone who is older or has mobility issues?

Wen: Not everyone can or should engage in high-intensity activity in the same way. Vigorous activity is relative to that person’s baseline. For someone who is not used to exercise, even a short period of slightly faster walking or standing up repeatedly from a chair could be considered high intensity. And not everyone may be able to walk. In that case, some exercises from the chair can have aerobic benefits.

Individuals who have specific medical conditions should consult with their primary care clinicians before embarking on a new exercise routine. People with mobility issues also may benefit from working with a physical therapist who can help to tailor exercises appropriate to their specific situation.

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CNN: What is the key takeaway for people trying to improve their health?

Wen: To me, the main takeaway from this study is that it’s not only how much total exercise you get but also how hard you push yourself that matters. And you don’t have to have a lot of high-intensity exercise: Adding just a little has substantial health benefits across a wide range of chronic health conditions.

At the same time, exercise needs be practical. People should look for opportunities to safely increase intensity in ways that fit their daily lives. The most effective approach to physical activity is a balanced one: Exercise regularly, incorporate more challenging activities when you can and build habits that are sustainable over time.

Get inspired by a weekly roundup on living well, made simple. Sign up for CNN’s Life, But Better newsletter for information and tools designed to improve your well-being.

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‘Not what the fitness industry is trying to sell you’: this is the one simple move everyone really needs to be doing, according to an exercise scientist

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‘Not what the fitness industry is trying to sell you’: this is the one simple move everyone really needs to be doing, according to an exercise scientist

Ask any exercise scientist what they would prescribe to someone serious about staying strong into their 50s and beyond, and the answer is rarely what you’d hope for — and certainly not what the fitness industry is currently trying to sell you.

It isn’t long sessions on one of the best under-desk treadmills or a stationary bike like the Peloton, nor the kind of machine-based exercises that isolate muscles without ever teaching them to work together.

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Ellie Kildunne built her powerful body by keeping things simple – focusing on these fundamentals

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Ellie Kildunne built her powerful body by keeping things simple – focusing on these fundamentals

Despite being named World Rugby’s Women’s 15s Player of the Year, England rugby star Ellie Kildunne admitted on an episode of Just As Well that the ‘gym was never easy’. In order for her to feel her best, she sticks to a no-nonsense approach to training and nutrition that focuses on the fundamentals: consistent exercise and eating enough.

‘If I haven’t put the work in, if I’ve skipped reps, if I haven’t eaten the right amount for the game, I would feel anxious,’ she says in her cover interview for Women’s Health UK. ‘But I’ve never put myself in that position because I want to be the best.’

What does being the best mean to her? ‘I want to become world player of the year twice. That’s my focus. Anything else that happens is by the by.’

On her episode of Just As Well last year, she said strength training now makes her ‘feel powerful’, while she ‘hates running’ – but a lot of her training involves speed, agility and endurance practice for her time on the pitch. That mix of conditioning and strength means she has built a strong, fast and resilient body.

Speaking of her physical transformation, she admits her personal body image hasn’t always been positive: ‘Body image is such a mental challenge,’ she tells Women’s Health UK. ‘My body is what made me World Player of the Year… I’ve got to remind myself of that.’ Visibility helps too: ‘We’re in that transition phase… social media is starting to lean more towards athletic women… I see people that look like me now.’ Now, Ellie says when she sees a muscular person, she thinks, ‘Respect. Because I know exactly what goes into that.’

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Headshot of Bridie Wilkins

As Women’s Health UK’s fitness director and a qualified Pilates and yoga instructor, Bridie Wilkins has been passionately reporting on exercise, health and nutrition since the start of her decade-long career in journalism.

After earning a first-class degree in journalism and NCTJ accreditation, she secured her first role at Look Magazine, where she launched the magazine’s health and fitness column, Look Fit, before going on to become Health and Fitness writer at HELLO!

Since, she has written for Stylist, Glamour, Cosmopolitan, Marie Claire, Elle, The Metro, Runner’s World and Red. Today, she oversees all fitness content across Women’s Health online and in print, spearheading leading cross-platform franchises, such as ‘Fit At Any Age’, which showcases the women proving that age is no barrier to exercise.

She has also represented the brand on BBC Radio London, plus various podcasts and Substacks – all with the aim to encourage more women to exercise and show them how. Outside of work, find her trying the latest Pilates studio, testing her VO2 max for fun (TY, Oura), or posting workouts on Instagram.   

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