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What really motivates people to exercise: Reddit study yields surprising insights

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What really motivates people to exercise: Reddit study yields surprising insights
Young woman working out with battle ropes at a gym

(© M. Business – stock.adobe.com)

In a nutshell

  • Physical appearance is the top motivator for exercise (24%), outranking physical health (19%) and mental health (17%), according to analysis of Reddit discussions.
  • Building consistent habits is the most effective strategy for maintaining exercise routines, with 30% of users emphasizing routine over motivation.
  • During the COVID-19 pandemic, motivations shifted significantly – physical appearance became less important while health benefits gained greater prominence.

TEL AVIV — Vanity trumps health when it comes to why people start exercising. This surprising finding emerged when Tel Aviv University researchers took an unconventional approach to studying fitness motivation: they analyzed unfiltered Reddit conversations instead of using traditional surveys. Their data revealed physical appearance was the top motivation (24% of comments), with physical health (19%) and mental health (17%) trailing behind.

When it comes to sticking with exercise, building consistent habits proved most crucial, with Redditors emphasizing that discipline matters far more than fleeting motivation.

‘In reality, they want six-pack abs’

The study, published in the Journal of Medical Internet Research, offers a rare glimpse into what people say about exercise when they’re speaking freely, not responding to researcher-designed questions. Researchers Michal Shmueli-Scheuer, Yedidya Silverman, Israel Halperin, and Yftach Gepner analyzed 1,577 unique comments from fitness-focused and general advice Reddit communities to uncover these patterns.

Despite mountains of evidence supporting the benefits of exercise, more than 80% of adolescents and 27% of adults worldwide fail to meet the World Health Organization’s minimum activity guidelines. This persistent gap between knowing exercise is good and actually doing it drives researchers to better understand what truly gets people moving.

Man doing shoulder presses at the gymMan doing shoulder presses at the gym
Building an attractive physique is a top reason why people hit the gym. (Photo by Getty Images in collaboration with Unsplash+)

Traditional research on exercise motivation typically relies on questionnaires and structured interviews. While these approaches yield valuable data, they come with blind spots. Study participants represent a self-selected group — people already interested enough in exercise to volunteer for research. Scientists call this “volunteer bias,” meaning participants often differ from the general population in key ways.

Questionnaires can also subtly influence responses. The phrasing might confuse participants or nudge them toward certain answers. People may give what they think are socially acceptable answers or try to guess what researchers want to hear, a phenomenon known as “demand characteristics.”

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“Our findings are not based on self-reporting, a representative sample, a questionnaire, or a survey. This is, in plain terms, the real reason why people exercise. And the answer is that people mainly exercise to look good,” explains Prof. Gepner in a statement. “In questionnaires, people claim they want to be healthy, but in reality, they want six-pack abs. These findings are important because they teach us how to address the public, how to persuade people to get off the couch, promote health, and prevent disease.”

When it comes to exercise, some need than motivation

By turning to Reddit, the Tel Aviv team gained access to conversations happening naturally, without research prompts. Reddit’s anonymity likely encourages more candid sharing, as users don’t worry about judgment from people who know them personally.

They analyzed comments from six different subreddits: r/bodyweightfitness, r/crossfit, r/Fitness, r/askMen, r/askWomen, and r/askReddit. Using natural language processing, they categorized discussions into two main themes: reasons for starting exercise and tactics for maintaining exercise routines.

Beyond the top three motivational factors (appearance, physical health, and mental health), the analysis revealed seven key strategies people use to stick with exercise. Habit formation dominated at 30%, followed by goal setting (14%), choosing enjoyable activities (12%), socializing (10%), using media like music or videos (9%), tracking with apps (2.8%), and financial commitment (2.5%).

Many Reddit users emphasized that motivation alone isn’t enough. As one commenter bluntly put it: “Motivation depends on emotions which are unstable. Discipline is the ability to maintain a habit even when the motivation isn’t there.”

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Woman taking selfie while exercising at the gymWoman taking selfie while exercising at the gym
Gymgoers prioritize looks over health, according to the pulse of Redditors. (© Bojan – stock.adobe.com)

For goal setting, commenters stressed concrete targets: “You really have to want it. If you don’t care to change or don’t have any numerical goals, you won’t last. Set some goals and really strive to meet them.”

Finding activities you genuinely enjoy was another major theme. “I hate going on runs or going to lift weights at the gym. I can’t get motivated to do that,” wrote one user. “But if I take a spin class or kickboxing or muscle endurance class I love it. It’s all about finding something you like.”

The COVID-19 pandemic shifted these priorities notably. Comparing pre-pandemic and pandemic-era comments showed physical appearance became less important (dropping from 26% to 19%), while physical and mental health grew more significant (rising from 17% to 25% and 15% to 24%, respectively). This reflects how the global health crisis reshaped priorities.

Wise redditor advice: ‘Do something fun for exercise’

The researchers also tracked which topics appeared together most frequently. Physical and mental health often showed up in the same comments, as did app monitoring and goal setting. This suggests people typically have multiple reasons for exercising and use several strategies simultaneously to stay consistent.

The team went beyond counting mentions by analyzing which topics received the most positive reception through Reddit’s upvoting system. Habit formation, physical appearance, and financial commitment weren’t just frequently discussed, they were highly valued by the community. For trainers or fitness club management, strategies emphasizing consistent habits, concrete goals, and finding genuinely enjoyable activities might prove more effective for clients than those focused mainly on health benefits.

The study also showcases social media’s potential as a research tool. Though traditional methods remain important, analyzing social media conversations captures more natural perspectives. As people increasingly share their experiences online, these platforms offer rich insights into human behavior.

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In a world where sedentary lifestyles keep expanding, understanding what truly drives people to exercise becomes increasingly vital.

“It’s an astonishing phenomenon: science tells us that if we put just over two hours a week into physical activity, we can prevent 30% of diseases, improve our quality of life, and extend our lifespan; and yet, less than a quarter of the population actually does this. Why? What have we failed to see?” asks Gepner. “While we all wish our loved one’s good health on their birthday, a wish of ‘good workouts’ is quite rare… But there is a way to be healthy – by exercising. That’s why it’s crucial to understand what really motivates people to engage in physical activity and what helps them stick with it.”

The bottom line? The most effective exercise routine isn’t necessarily the scientifically optimal one — it’s the one you’ll actually do consistently. As one Redditor summed it up: “Do something fun for exercise. For example, I love basketball so I play basketball as an exercise but I still enjoy it and it doesn’t even seem like work.”

Paper Summary

Methodology

The researchers used a clever multi-step process to mine Reddit for insights about exercise motivation. They started by searching for keywords like “motivation,” “exercise,” and “sport,” initially finding 59 subreddits. They narrowed this down by removing smaller communities (under 100,000 users), non-English groups, and forums not focused on exercise motivation. This left them with six popular subreddits: three fitness-specific (r/bodyweightfitness, r/crossfit, r/Fitness) and three general advice communities (r/askMen, r/askWomen, r/askReddit).

Using Reddit’s API, they pulled comments containing motivation and exercise terms. To prevent any single prolific user from skewing results, they included only one randomly selected comment per user. After filtering out comments with just emojis, links, non-English text, or single-word responses, they had 1,577 unique comments to analyze.

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Their analysis combined machine learning with human expertise in a five-step process. First, they used natural language processing to identify potential topic clusters. Then exercise science experts reviewed these clusters, suggested topic titles, and validated the categorization by independently reviewing samples. The remaining comments were automatically sorted into these topics. A second expert evaluation assessed this classification’s accuracy, with five graduate-level exercise physiology students reviewing random samples. Finally, they evaluated their classifier’s reliability using statistical metrics and expert agreement measures.

Results

The analysis revealed ten distinct topics falling into two categories: reasons to start exercising and ways to stick with it. Among motivations, physical appearance dominated at 24%, followed by physical health (19%) and mental health (17%). For adherence strategies, habit formation was the clear leader at 30%, with goal setting (14%), enjoyable activities (12%), socializing (10%), media use (9%), app monitoring (3%), and financial commitment (3%) completing the list.

The researchers dug deeper by examining how topics connected. They found physical and mental health frequently appeared together, as did strategies like app tracking and goal setting. The pre/during COVID comparison showed a notable shift from appearance toward health-focused motivations during the pandemic. When they examined which topics got the most upvotes, habit formation, physical appearance, and financial commitment received particularly positive reception from the Reddit community.

Limitations

Despite its fresh approach, the study has important limitations. The researchers lacked detailed demographic information about the commenters beyond Reddit’s general user statistics, which skew toward young, male, higher-income Americans. This makes it difficult to connect specific motivations with particular population groups.

The research questions were also relatively narrow, focusing mainly on identifying motivations and strategies rather than exploring effectiveness or adherence outcomes. And like all self-reported information, especially on anonymous platforms, there’s no way to verify how truthfully users described their experiences.

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The researchers’ “data-driven” approach allowed considerable discretion during data selection and filtering, potentially introducing selection bias. They acknowledged this limitation and suggested future studies could use more standardized methods for topic classification. Additionally, the initial topic categorization was done by just one reviewer without a formal content analysis process, which might have influenced how certain topics were classified.

Discussion and Takeaways

The findings partially align with previous research while offering fresh perspectives. The three main motivations (appearance, physical health, mental health) match categories in established questionnaires like the Exercise Motivation Measurement scale, supporting both the study’s approach and traditional assessment methods.

However, the results diverge in some areas. Reddit comments rarely mentioned personal and social motivations like challenge, enjoyment, social recognition, and group belonging that often appear in standard questionnaires. This difference might stem from Reddit’s public, anonymous nature, where users may be less likely to discuss personal motivations openly.

The findings have practical applications for promoting physical activity. Knowing that habit formation, goal setting, and enjoyable activities are the most commonly mentioned strategies could shape more effective interventions. Programs that help people build consistent routines, set concrete goals, and find activities they genuinely enjoy might achieve better long-term adherence than those focused primarily on health benefits.

More broadly, the study shows the value of social media as a research tool. While traditional methods remain essential, analyzing social media captures more natural, unfiltered perspectives. This approach expands research possibilities and provides deeper insights into how people think and behave in real-world contexts.

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Funding and Disclosures

The authors declared no conflicts of interest. The paper doesn’t mention specific funding sources. In their acknowledgments, the researchers noted minor use of ChatGPT (version 3.5) for editing the abstract to reduce word count.

Publication Information

The study, “Analysis of Reddit Discussions on Motivational Factors for Physical Activity: Cross-Sectional Study,” was authored by Michal Shmueli-Scheuer, Yedidya Silverman, Israel Halperin, and Yftach Gepner from Tel Aviv University’s Department of Health Promotion and Sylvan Adams Sports Institute. Published in the Journal of Medical Internet Research (2025, volume 27, article e54489), it’s available online under open-access at https://www.jmir.org/2025/1/e54489 with DOI: 10.2196/54489.

Fitness

Oprah Winfrey prioritised this popular core exercise at 72 ‘to age well’

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Oprah Winfrey prioritised this popular core exercise at 72 ‘to age well’

After knee surgery, Oprah Winfrey promised she would change her lifestyle. Walking and hiking became her favourite exercise, and she started lifting weights with a personal trainer.

Recently, the 72-year-old presenter and author has been sharing videos on Instagram of her achievements in strength training, including deadlifts using a hex bar, kettlebell workouts, and treadmill sessions. Last year, she set herself a plank challenge to see how her core strength develops over a few months, and revealed the results this week.

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12 cardio exercises ranked for fat burn – tested with the world’s most accurate calorie tracker

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12 cardio exercises ranked for fat burn – tested with the world’s most accurate calorie tracker

Hard though it is to believe, some people don’t enjoy jogging. That’s why online fitness coach Jeremy Ethier conducted an experiment into which cardio exercises rival or beat jogging for fat burn.

Jeremy was joined by his friend Dennis, who has a significantly lower fitness level than him. Fitness level impact fat burn – those with superior fitness are typically better able to convert stored fat into energy– so this experiment offers a useful insight into how the ‘best’ cardio exercises might differ depending on someone’s base fitness. Scroll for each of their rankings.

How they tested

Each activity was tested using a metabolic mask to measure calorie expenditure – considered the gold standard for such data collection outside a lab setting. It works by measuring the air you breathe in and out during exercise, tracking how much oxygen you use and carbon dioxide you produce to calculate your calorie burn, and whether those calories derive more from fat or carbohydrates. That’s markedly different to smartwatches or gym machines, which estimate calorie burn based on metrics such as heart rate, speed and body weight.

Sex also affects fat-burn efficiency. In fact, researchers from the University of Bath recently found that biological sex and fitness levels are the biggest predictors of people’s ability to burn fat. They also found that fit women burnt fat more efficiently than men during endurance exercise – one of the reasons touted for women’s prowess over ultramarathon distances.

So, while this experiment is still accurate, it’s worth noting that sex as well as fitness level can affect the results.

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The results

Skipping (10 mins)

First up, that warm-up staple, skipping. ‘The jump rope workout we’re doing is considered HIIT: high-intensity interval training. You push hard, rest briefly, then repeat,’ said Jeremy in the video documenting the experiment. ‘This type of cardio exploded in popularity because of the so-called “afterburn” effect.’ He’s referring to your body’s ability to continue burning additional calories hours after your workout due to the exertion.

Jeremy burnt 160 calories, with 28 extra ‘afterburn’ calories (measured 20 mins post-recovery) and Dennis burnt 69 calories, with 8 afterburn.

HIIT (10 mins)

On the topic of HIIT, Jeremy and Dennis next tried a YouTube HIIT workout. ‘To boost the intensity without relying on coordination, we turned to one of the most popular YouTube HIIT workouts,’ says Jeremy.

Jeremy burnt 136 calories, with 24 afterburn calories and Dennis burnt 100 and 16 respectively.

However, Jeremy notes that for both skipping and HIIT, his heart rate didn’t reach what is ‘high enough to classify as “actual” HIIT.’

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‘Which means we’re gonna go more intense,’ he adds.

Sprint interval training (10 mins)

Which brings us to…fast sprints. They did 10-15 seconds of all-out sprints, followed by 30-60 seconds of walking. ‘Some researchers claim that just one minute of all-out effort can give you the same benefits as 50 minutes of normal cardio.’

Jeremy burnt 178 calories, with 48 afterburn, and Dennis hit 148 and 27 calories respectively.

‘However, one thing I noticed about the data is that 97% of the calories I burnt were from carbs, and only 3% from fat. We’ll talk more about what this means when we compare it to walking later on,’ said Jeremy.

Jogging (20 mins)

Now onto the lower-intensity cardio workouts, beginning with the classic: jogging.

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‘Even though our jog was twice as long as our sprint workout, I was not expecting the calorie burn to almost double as well, with me burning 350 calories and Dennis burning 260 calories,’ said Jeremy. ‘But when you look at our heart rate chart, it starts to make sense. Jogging keeps the heart rate consistently elevated in the high range, whereas HIIT only spikes it briefly during intense intervals.’

Fasted jogging (20 mins)

jogging trainers
Emilija Manevska//Getty Images

Fasted jogging burnt the same number of calories as regular jogging

Noting a study from the British Journal of Nutrition, which suggests that if you run first thing in the morning on an empty stomach, you burn twice the amount of fat compared with doing the exact same workout after eating, Jeremy explained that they wanted to test the effectiveness of fasted cardio. Indeed, they ‘burnt about the same number of calories as our regular jog – but this time, a bigger chunk of those calories came from fat.’

He cites the work of top exercise science researcher Dr Eric Helms to explain: ‘When you don’t eat before a workout, your body doesn’t have as many carbs to use – so it turns to fat for energy instead.’ However, this isn’t always necessarily a good thing. When you don’t have as much fuel on board, your body uses ‘the available fat stores in your body, which sounds great. But then the rest of the day, you’re going to be relying on other sources of fuel.’ Whereas, if you do a high-intensity session, you’ll primarily burn carbs, depleting glycogen, meaning you’ll use body fat and fatty acid oxidation for the remainder of the day.

‘In both of those two scenarios, the amount of fat loss you achieve or fat mass gain you achieve is going to be dependent upon the net surplus or deficit, not what happened in those 30 minutes,’ explained Helms. In other words, the bigger picture is important – eg, diet and exercise frequency.

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‘What he’s saying is backed by long-term studies, which have found no long-term fat loss benefit to doing cardio fasted, but for some people, fasted cardio still might be the better choice,’ said Jeremy. ‘It’s about doing what you’ll be more likely to stick to, and in our case, our joints were starting to take a beating from all our jogging.’

‘It’s about doing what you’ll be more likely to stick to’

Adequately fuelling your body remains crucial – even if weight loss is your goal – which is why it’s always advisable to consult an expert for advice and guidance where possible.

Kangoo jog (20 mins)

kangoo boots
frantic00//Getty Images

Kangoo boots in action

And now for something completely different ‘[Kangoo Jumps] are banned in races. They look ridiculous. But supposedly, they reduce joint impact by 80% and burn 25% more calories than regular jogging. So could it be the best cardio for losing weight?,’ said Jeremy. Well, Jeremy and Dennis burnt around 315 and 235 calories respectively.

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‘Although they definitely felt better on the knees, we ended up burning 10% fewer calories than regular jogging, which might be the weight of the boots [which cost around £200] limiting how fast we could run,’ said Jeremy

Swimming (20 mins)

‘While the mask and drysuit limited our ability to properly swim, just a few minutes in, our heart rates were climbing,’ said Jeremy. ‘After 20 minutes of walking each other like dogs, we ended up burning way more calories than I expected: 276 calories for me, and 223 for Dennis.’

While your swimming session would likely be more efficient than this thanks to the lack of a metabolic mask, it highlights how beneficial the workout is. ‘Unlike most exercises, swimming works nearly every major muscle group at once. More muscles working equals more calories burnt,’ said Jeremy. ‘Plus, water pulls heat away from your body faster than air does, so your body has to burn extra calories just to stay warm, especially in a cooler pool.’

Walking (30 mins)

Arguably the most accessible exercise on this list, it was important to include walking in this experiment. ‘After 30 minutes at 3.2 miles per hour [on the treadmill], we both burnt almost 200 calories each,’ said Jeremy. ‘But the fat burn is where it gets interesting – 81% of the calories we burnt were from fat – the highest so far. Jogging had only 40% fat burn, and sprints were just 3%.’

Again, though, he flags that fat burn and fat loss are not the same. ‘Just like fasted cardio, what really matters is your total calorie burn,’ says Jeremy. ‘And while walking wasn’t the highest burner, it can quickly add up,’ he adds, highlighting a study that found people who added 2.5 hours of extra walking per week (around 20 mins a day), experienced an extra 3.5 pounds of fat loss in 12 weeks.

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Incline walking (6%, 30 mins)

One way you can increase the total calorie burn of your walk? Add an incline. ‘Compared to flat walking at the same speed, we both burnt about 50% more calories,’ says Jeremy. That’s a steep improvement.

‘We also tested walking with a 20-pound [9kg] backpack to see if it could be the best cardio for losing weight,’ says Jeremy. Also known as rucking, this exercise had different results for each individual.

‘For me, it only burnt 13% more than regular walking,’ says Jeremy. ‘But for Dennis, since 20 pounds is a bigger jump for his body weight, he burnt 30% more,’ he added, noting that the difference helps explain why people can plateau with fat loss.

‘As you lose fat, it’s like taking off a backpack full of the fat you’ve been carrying around all day. So you burn fewer calories, even if nothing else changes. So to keep fat loss moving, you’ll eventually have to eat a bit less, move a bit more – and ideally, lift weights to prevent muscle loss and keep your metabolism high,’ said Jeremy.

StairMaster (20 mins)

The pair also tested two activities classed as moderate intensity, starting with the StairMaster – a marmite gym machine for many. ‘After 20 minutes of watching our favourite shows, the machine said I burnt 223 calories, and Dennis burnt 190,’ said Jeremy. However, ‘cardio machines use generic algorithms to estimate calorie burn, and have been known to be off by up to 10-30%, which explains why, according to the mask, I actually burnt 256 calories and Dennis burnt 215.’

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So, if you’re just going on your machine’s number, know that it’s likely conservative.

Boxing (20 mins)

Image no longer available

So you’re probably not going to be able to watch your favourite TV show while doing this activity – and if you don’t enjoy it, you might be better off returning to the StairMaster. ‘It felt brutal, but with all the rest between rounds, after 20 minutes, it became clear it wasn’t the best cardio for losing weight; the calorie burn was actually about the same as the StairMaster – 270 for me, and 215 for Dennis,’ said Jeremy.

For a visual ranking of all the activities, see the figures below

Jeremy total calories burnt

  1. Jogging (20 mins) – 350 kcal
  2. Fasted jogging (20 mins) – 335 kcal
  3. Kangoo jog (20 mins) – 320 kcal
  4. Incline walking, 6% (30 mins) – 295 kcal
  5. Swimming (20 mins) – 276 kcal
  6. Boxing (20 mins) – 270 kcal
  7. StairMaster (20 mins) – 256 kcal
  8. Weighted walking, +20 lb (30 mins) – 225 kcal
  9. Regular walking, 3.2 mph (30 mins) – 196 kcal
  10. HIIT sprints (10 mins) – 178 kcal
  11. Jump rope (10 mins) – 146 kcal
  12. HIIT bodyweight (10 mins) – 136 kcal

Dennis total calories burnt

  1. Jogging (20 mins) – 260 kcal
  2. Incline walking, 6% (30 mins) – 250 kcal
  3. Fasted jogging (20 mins) – 250 kcal
  4. Kangoo jog (20 mins) – 240 kcal
  5. Weighted walking, +20 lb (30 mins) – 226 kcal
  6. Swimming (20 mins) – 223 kcal
  7. Boxing (20 mins) – 218 kcal
  8. StairMaster (20 mins) – 215 kcal
  9. Regular walking, 3.2 mph (30 mins) – 175 kcal
  10. HIIT sprints (10 mins) – 148 kcal
  11. HIIT bodyweight (10 mins) – 100 kcal
  12. Jump rope (10 mins) – 69 kcal

Jeremy – calories burnt per minute

  1. HIIT sprints – 17.8 kcal/min
  2. Jogging – 17.5 kcal/min
  3. Fasted jogging – 16.75 kcal/min
  4. Kangoo jog – 16 kcal/min
  5. Jump rope – 14.6 kcal/min
  6. Swimming – 13.8 kcal/min
  7. HIIT bodyweight – 13.6 kcal/min
  8. Boxing – 13.5 kcal/min
  9. StairMaster – 12.8 kcal/min
  10. Incline walking (6%) – 9.8 kcal/min
  11. Weighted walking (+20 lb) – 7.5 kcal/min
  12. Regular walking (3.2 mph) – 6.5 kcal/min

Dennis – calories burnt per minute

  1. HIIT sprints – 14.8 kcal/min
  2. Jogging – 13 kcal/min
  3. Fasted jogging – 12.5 kcal/min
  4. Kangoo jog – 12 kcal/min
  5. Swimming – 11.2 kcal/min
  6. Boxing – 10.9 kcal/min
  7. StairMaster – 10.8 kcal/min
  8. HIIT bodyweight – 10 kcal/min
  9. Incline walking (6%) – 8.3 kcal/min
  10. Weighted walking (+20 lb) – 7.5 kcal/min
  11. Jump rope – 6.9 kcal/min
  12. Regular walking (3.2 mph) – 5.8 kcal/min

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Crunch Franchise Brings State-of-the-Art Crunch 3.0 Gym to Schererville, Indiana

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Crunch Franchise Brings State-of-the-Art Crunch 3.0 Gym to Schererville, Indiana

Crunch Schererville will feature the innovative Crunch 3.0 design for an elevated gym-goer experience

SCHERERVILLE, Ind., Feb. 20, 2026 /PRNewswire/ — Crunch Fitness today announced the upcoming opening of Crunch Schererville in Schererville, Indiana. The $5 million, 35,000-square-foot state-of-the-art fitness facility will open its doors in Summer 2026. Operated by Crunch Fitness franchisee Fit Fusion, LLC, Crunch Schererville will be located at 715 US Hwy 41, near PetSmart, creating a new fitness offering for residents of Schererville. 

Crunch Schererville will debut the new Crunch 3.0 design, combining modern aesthetics with enhanced functionality to deliver an upgraded fitness experience. Fusing fitness with entertainment to make serious exercise more fun, Crunch Schererville will offer: 

  • Expanded strength and functional training areas
  • Top-quality cardio and strength training equipment
  • Power half-hour circuit training
  • Personal training
  • Olympic lifting platforms
  • Group Fitness studio
  • Hot Studio – Hot Yoga and Hot Athlete
  • Cryotherapy
  • Functional HIITZone™ training area with indoor turf
  • Advanced HIIT Classes
  • TRX®
  • Relax & Recover® – tanning, HydroMassage® beds, red light therapy
  • Stretching Zone
  • Kids Crunch babysitting
  • Full-service locker rooms with showers and a sauna

With this club opening, Fit Fusion will operate 14 locations nationwide, including eight clubs across the Central Region. The company is also expanding into new markets, with planned openings in Coeur d’Alene, Idaho, Denver and Westminster Colorado. 

“We are thrilled to bring Crunch Fitness to Schererville. The Crunch experience aligns perfectly with the village’s active, family-friendly, and community-focused lifestyle. We are excited to provide a place where residents can challenge themselves, stay fit, and have fun working out with friends and family,” said Tiffany Levine, Marketing & Communications Manager at Fit Fusion. 

Crunch Fitness was ranked #2 in the fitness category and #20 overall in the annual Entrepreneur Franchise 500®, up from #32 last year, earning recognition in the world’s most comprehensive franchise ranking. Crunch was also recognized on the annual Inc. 5000 list of America’s fastest-growing companies. The brand continues to expand nationwide and push the bar with innovative offerings for its members.  

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Crunch Schererville is launching an exclusive, limited-time promotion for its founding members. The first 500 members can join for just $1, receive their first month free, and score a limited-edition founding member t-shirt along with free Crunch swag. There will also be a contest giving away 10 one-year memberships. Prospective members can visit https://info.crunch.com/rate-reservations for more information about memberships and to sign up.  

Crunch Schererville will be expanding the team and looking for individuals to join the team to help their community experience fitness, wellness, relaxation, and recovery. Crunch is on the search for Managers, Membership Services Representatives, Group Fitness Instructors and Personal Trainers. If you are interested in working hard, having fun, and making history, please apply today at epiccrunchjobs.com 

About Crunch: 

Crunch is a gym that believes in making serious exercise fun by fusing fitness and entertainment and pioneering a philosophy of ‘No Judgments.’ Crunch serves a fitness community for all kinds of people with all types of goals, exercising all different ways, working it out at the same place together. Today, we are renowned for creating one-of-a-kind group fitness classes and unique programming for our wildly diverse members. Headquartered in New York City, Crunch serves 3.5 million members with over 550 gyms worldwide in 41 states, the District of Columbia, Australia, Canada, Costa Rica, Puerto Rico, and India. Crunch is rapidly expanding across the U.S. and around the globe.  

SOURCE Crunch Fitness

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