Business
After the fire, a crisis for Altadena's small-business owners: 'Who is going to want to come here?'
The blackened remains of the neighborhood pet store next to a bank untouched by the fires.
A burned-down museum of bunny memorabilia separated by red caution tape from a strip mall, all of its businesses still standing.
A longtime bike shop, reduced to a heap of twisted metal, steps away from a pristine Thai restaurant with a handwritten note taped to the door: “Sorry, we are closed due to power outage and extreme winds. Come back soon!”
Up and down Lake Avenue, the main commercial thoroughfare in Altadena, are stark signs of the Eaton fire’s aftermath: the businesses it subsumed and the ones it spared. More than 9,400 residential and commercial structures were destroyed by the blaze, a catastrophic loss for the tight-knit community nestled in the foothills of the San Gabriel Mountains.
All told, estimates of the total economic loss from last month’s wildfires in and around Los Angeles have swelled to more than $250 billion, making it one of the costliest natural disasters in U.S. history. Nearly 1,900 small businesses were located within the fire burn zones and were probably affected, according to an estimate from the L.A. County Economic Development Corp. Those businesses supported roughly 11,400 jobs.
Now, whether their stores survived the flames or not, small-business owners say they are facing a crisis. Those who lost their businesses are wading through insurance claims and loan applications while wrestling with whether to rebuild. For owners whose stores remain, there’s damage from smoke and ash, utilities that have yet to be restored and the fear that customers won’t return for a long time, if ever.
“There’s no community anymore,” said Leo Bulgarini, whose eponymous gelateria and restaurant narrowly escaped the fire. Just on the other side of the parking lot, the neighboring Bunny Museum burned to the ground, as did his home about a mile away.
“Who is going to want to come here?” he said. “I keep hearing, ‘Bulgarini is alive!’ It’s not alive.”
Here are three stories from Altadena entrepreneurs and the businesses they built.
Burned down but not out
When he was 14, Steve Salinas got a job at Steve’s Pet and Bike, getting paid $3.75 an hour to tinker with bicycles. The combination shop was like something out of a child’s dreamland, a place where a kid could walk in to admire a shiny Schwinn and leave with a pet turtle.
Through the years, Salinas honed his skills at bending back damaged bike frames and building custom five- and six-seater bikes, but his favorite part was the connection he forged with his customers.
Steve Salinas visits the site of his burned-down bike shop. He began working at the store when he was 14.
(Carlin Stiehl / For The Times)
The pet and bike shops eventually split into two separate businesses — one right around the corner from the other — and Salinas bought the bike side in the late 1990s.
The morning after the Eaton fire started, Salinas drove to check on his mother’s house. It was safe. He then went to a friend’s house and saw the home two doors down was engulfed, so he climbed onto the adjoining roof with a hose until a water truck arrived.
The home made it, but he soon learned that his bike shop had not.
A few days later, Salinas walked through the charred ruins in disbelief, inhaling the smell of burnt tire tubes and noticing that even items made of aluminum had been destroyed. He estimated he lost about $250,000 in tools and merchandise.
Now in his mid-50s, he is determined to rebuild the shop that has been a part of his life for four decades. Since the pandemic began, Salinas said, the company had been doing very well — he estimated that business had picked up by about 30%.
Although Salinas had general liability insurance, he didn’t have fire insurance — it would have more than tripled his premium costs, he said, to around $4,000 a year.
He has one employee, a longtime bike mechanic who started a GoFundMe for the business. Salinas said he plans to use the money to reopen in a pop-up location until Steve’s Bike Shop is rebuilt.
These days he is staying busy collecting donated bikes, tuning them up and gifting them to residents who lost their homes.
“We’ve got to keep going,” he said. “Now it’s just a matter of gearing your head toward how to move forward and try to put it back together.”
Four walls and no customers
Three weeks after the Eaton fire began, Ashima Gupta unlocked the glass doors at Code Ninjas, a learning center for kids that she bought in October for $80,000.
The center had been a cheerful place where children ages 5 to 14 would come after school and on the weekends to build Legos, practice their coding skills and design and print 3D toys on site.
To help grow the franchise location, Gupta, 45, had spent $10,000 in marketing and reached out to local companies to pitch partnerships. New members were signing up in droves, and she had six part-time employees. By the end of the year, she said, she was pulling in $15,000 in revenue a month from the center and was breaking even financially.
When the fire swept through Altadena, Code Ninjas survived along with Bulgarini and eight other strip mall tenants. But Gupta said they are “silent casualties” of the inferno: technically intact, but effectively put out of business for the foreseeable future.
Ashima Gupta, owner of Code Ninjas, stands inside the learning center.
(Carlin Stiehl / For The Times)
“Who will bring their children here? We need families, and they’re gone,” she said as she made her way through the center on a recent Tuesday morning. The utilities were still out, and a fine layer of ash coated the floor, the orange benches, the foosball table.
Scrawled in pink marker on a white board were the words, “Tuesday, January 7th. What was the spider’s New Year’s resolution?” An eerie reminder of the day everything ground to a halt.
She said 95% of her customers have already canceled. So many lost their homes and relocated to neighborhoods far from the Code Ninjas location that it didn’t make sense for them to continue paying their memberships.
Gupta herself doesn’t think the center — an untouched island in a vast landscape of wreckage — is currently suitable for young children. She wouldn’t bring her own 10-year-old daughter here, she admitted.
“I just can’t get my head around what to do,” she said.
Gupta anticipated it will take two to three years to recover. She and some of the other strip mall tenants are considering writing a letter to their landlord to ask for a reduction in their rents; an invoice just arrived for the nearly $6,000 a month she pays for the 2,500-square-foot space.
Shawn Shakhmalian, right, the owner Nancy’s Greek Cafe and adjacent bakery, visits Gupta at Code Ninjas three weeks after the Eaton fire. Both were waiting for the utilities to be restored in the strip mall plaza, which survived the flames.
(Carlin Stiehl / For The Times)
She’s also waiting on her insurance, which has been backed up with more pressing residential property claims, she said.
Since the fire, people have kept asking her: “‘Is your house burned?’ No. ‘Is your center burned?’ No,” she said. “‘Then just wait.’”
After five decades, pet shop calls it quits
Carrie Meyers started running the register of Steve’s Pet and Bike as a teenager in the 1980s.
Her uncle Steve Segner owned the shop, and she grew to appreciate the cacophonous menagerie of birds and loose crickets. In 2000, Meyers bought the pet portion of the business, officially turning what had begun as a side gig into her life’s work.
Under her ownership, Steve’s Pets sold puppies, kittens, rabbits, rodents, birds, fish — even goats and small pigs. Meyers was greeted each morning by a green parrot named Pesto, who became the shop’s mascot and would caw, “Hellllow!”
When Meyers’ children were young, they napped in a crib in the shop as she zipped around, tidying up and taking inventory. Grooming services became a bigger part of the business in recent years, as had selling organic chicken feed and dog food made from avocados.
Like many small-business owners, she found it harder and harder to compete with retail giants such as Target and Amazon. But she weathered those challenges, along with economic ones like the 2008 financial crisis and the recent Hollywood strikes, all of which hurt her sales.
“I’m still here,” Meyers would tell customers who called to check in. “I made it again. I’m lucky.”
Until last month, when the Eaton fire tore through Altadena, destroying both her home and her pet shop.
“There’s nothing left,” she said. “Nothing.”
Meyers, with her dog Jojo, said she doesn’t plan to rebuild Steve’s Pets.
(Carlin Stiehl / For The Times)
When Meyers evacuated from her home in the dark of night on Jan. 7, the fire was still a good distance from the shop and she knew shoving the animals into her car would have stressed them.
The next morning, Steve’s Pets was still standing and she drove over to evacuate the animals. On the way there, she received a call saying the shop was engulfed in flames.
All the animals, including beloved Pesto, were gone.
Distraught and grieving the losses, Meyers also had to worry about the livelihoods of her seven employees. She sent a group text encouraging them to get on unemployment, and after receiving $25,000 from insurance, she issued paychecks. Her daughter, Hannah, started a GoFundMe to help the employees.
Meyers doesn’t plan to reopen. She said she needs to focus on rebuilding her home, and at 56, she’s ready for a break.
A post on the shop’s website thanking former customers now uses the past tense: “Steve’s Pets was a family-owned and operated pet store and grooming shop in business for decades.”
Business
How our AI bots are ignoring their programming and giving hackers superpowers
Welcome to the age of AI hacking, in which the right prompts make amateurs into master hackers.
A group of cybercriminals recently used off-the-shelf artificial intelligence chatbots to steal data on nearly 200 million taxpayers. The bots provided the code and ready-to-execute plans to bypass firewalls.
Although they were explicitly programmed to refuse to help hackers, the bots were duped into abetting the cybercrime.
According to a recent report from Israeli cybersecurity firm Gambit Security, hackers last month used Claude, the chatbot from Anthropic, to steal 150 gigabytes of data from Mexican government agencies.
Claude initially refused to cooperate with the hacking attempts and even denied requests to cover the hackers’ digital tracks, the experts who discovered the breach said. The group pummelled the bot with more than 1,000 prompts to bypass the safeguards and convince Claude they were allowed to test the system for vulnerabilities.
AI companies have been trying to create unbreakable chains on their AI models to restrain them from helping do things such as generating child sexual content or aiding in sourcing and creating weapons. They hire entire teams to try to break their own chatbots before someone else does.
But in this case, hackers continuously prompted Claude in creative ways and were able to “jailbreak” the chatbot to assist them. When they encountered problems with Claude, the hackers used OpenAI’s ChatGPT for data analysis and to learn which credentials were required to move through the system undetected.
The group used AI to find and exploit vulnerabilities, bypass defences, create backdoors and analyze data along the way to gain control of the systems before they stole 195 million identities from nine Mexican government systems, including tax records, vehicle registration as well as birth and property details.
AI “doesn’t sleep,” Curtis Simpson, chief executive of Gambit Security, said in a blog post. “It collapses the cost of sophistication to near zero.”
“No amount of prevention investment would have made this attack impossible,” he said.
Anthropic did not respond to a request for comment. It told Bloomberg that it had banned the accounts involved and disrupted their activity after an investigation.
OpenAI said it is aware of the attack campaign carried out using Anthropic’s models against the Mexican government agencies.
“We also identified other attempts by the adversary to use our models for activities that violate our usage policies; our models refused to comply with these attempts,” an OpenAI spokesperson said in a statement. “We have banned the accounts used by this adversary and value the outreach from Gambit Security.”
Instances of generative AI-assisted hacking are on the rise, and the threat of cyberattacks from bots acting on their own is no longer science fiction. With AI doing their bidding, novices can cause damage in moments, while experienced hackers can launch many more sophisticated attacks with much less effort.
Earlier this year, Amazon discovered that a low-skilled hacker used commercially available AI to breach 600 firewalls. Another took control of thousands of DJI robot vacuums with help from Claude, and was able to access live video feed, audio and floor plans of strangers.
“The kinds of things we’re seeing today are only the early signs of the kinds of things that AIs will be able to do in a few years,” said Nikola Jurkovic, an expert working on reducing risks from advanced AI. “So we need to urgently prepare.”
Late last year, Anthropic warned that society has reached an “inflection point” in AI use in cybersecurity after disrupting what the company said was a Chinese state-sponsored espionage campaign that used Claude to infiltrate 30 global targets, including financial institutions and government agencies.
Generative AI also has been used to extort companies, create realistic online profiles by North Korean operatives to secure jobs in U.S. Fortune 500 companies, run romance scams and operate a network of Russian propaganda accounts.
Over the last few years, AI models have gone from being able to manage tasks lasting only a few seconds to today’s AI agents working autonomously for many hours. AI’s capability to complete long tasks is doubling every seven months.
“We just don’t actually know what is the upper limit of AI’s capability, because no one’s made benchmarks that are difficult enough so the AI can’t do them,” said Jurkovic, who works at METR, a nonprofit that measures AI system capabilities to cause catastrophic harm to society.
So far, the most common use of AI for hacking has been social engineering. Large language models are used to write convincing emails to dupe people out of their money, causing an eight-fold increase in complaints from older Americans as they lost $4.9 billion in online fraud in 2025.
“The messages used to elicit a click from the target can now be generated on a per-user basis more efficiently and with fewer tell-tale signs of phishing,” such as grammatical and spelling errors, said Cliff Neuman, an associate professor of computer science at USC.
AI companies have been responding using AI to detect attacks, audit code and patch vulnerabilities.
“Ultimately, the big imbalance stems from the need of the good-actors to be secure all the time, and of the bad-actors to be right only once,” Neuman said.
The stakes around AI are rising as it infiltrates every aspect of the economy. Many are concerned that there is insufficient understanding of how to ensure it cannot be misused by bad actors or nudged to go rogue.
Even those at the top of the industry have warned users about the potential misuse of AI.
Dario Amodei, the CEO of Anthropic, has long advocated that the AI systems being built are unpredictable and difficult to control. These AIs have shown behaviors as varied as deception and blackmail, to scheming and cheating by hacking software.
Still, major AI companies — OpenAI, Anthropic, xAI, and Google — signed contracts with the U.S. government to use their AIs in military operations.
This last week, the Pentagon directed federal agencies to phase out Claude after the company refused to back down on its demand that it wouldn’t allow its AI to be used for mass domestic surveillance and fully autonomous weapons.
“The AI systems of today are nowhere near reliable enough to make fully autonomous weapons,” Amodei told CBS News.
Business
iPic movie theater chain files for bankruptcy
The iPic dine-in movie theater chain has filed for Chapter 11 bankruptcy protection and intends to pursue a sale of its assets, citing the difficult post-pandemic theatrical market.
The Boca Raton, Fla.-based company has 13 locations across the U.S., including in Pasadena and Westwood, according to a Feb. 25 filing in U.S. Bankruptcy Court in the Southern District of Florida, West Palm Beach division.
As part of the bankruptcy process, the Pasadena and Westwood theaters will be permanently closed, according to WARN Act notices filed with the state of California’s Employment Development Department.
The company came to its conclusion after “exploring a range of possible alternatives,” iPic Chief Executive Patrick Quinn said in a statement.
“We are committed to continuing our business operations with minimal impact throughout the process and will endeavor to serve our customers with the high standard of care they have come to expect from us,” he said.
The company will keep its current management to maintain day-to-day operations while it goes through the bankruptcy process, iPic said in the statement. The last day of employment for workers in its Pasadena and Westwood locations is April 28, according to a state WARN Act notice. The chain has 1,300 full- and part-time employees, with 193 workers in California.
The theatrical business, including the exhibition industry, still has not recovered from the pandemic’s effect on consumer behavior. Last year, overall box office revenue in the U.S. and Canada totaled about $8.8 billion, up just 1.6% compared with 2024. Even more troubling is that industry revenue in 2025 was down 22.1% compared with pre-pandemic 2019’s totals.
IPic noted those trends in its bankruptcy filing, describing the changes in consumer behavior as “lasting” and blaming the rise of streaming for “fundamentally” altering the movie theater business.
“These industry shifts have directly reduced box office revenues and related ancillary revenues, including food and beverage sales,” the company stated in its bankruptcy filing.
IPic also attributed its decision to rising rents and labor costs.
The company estimated it owed about $141,000 in taxes and about $2.7 million in total unsecured claims. The company’s assets were valued at about $155.3 million, the majority of which coming from theater equipment and furniture. Its liabilities totaled $113.9 million.
The chain had previously filed for bankruptcy protection in 2019.
Business
Startup Varda Space Industries snags former Mattel plant in El Segundo
In an expansion of its business of processing pharmaceuticals in Earth’s orbit, Varda Space Industries is renting a large El Segundo plant where toy manufacturer Mattel used to design Hot Wheels and Barbie dolls.
The plant in El Segundo’s aerospace corridor will be an extension of Varda Space Industries’ headquarters in a much smaller building on nearby Aviation Boulevard.
Varda will occupy a 205,443-square-foot industrial and office campus at 2031 E. Mariposa Ave., which will give it additional capacity to manufacture spacecraft at scale, the company said.
Originally built in the 1940s as an aircraft facility, the complex has a history as part of aerospace and defense industries that have long shaped the South Bay and is near a host of major defense and space contractors. It is also close to Los Angeles Air Force Base, headquarters to the Space Systems Command.
Workers test AstroForge’s Odin asteroid probe, which was lost in space after launch this year.
(Varda Space Industries)
Varda is one of a new generation of aerospace startups that have flourished in Southern California and the South Bay over the last several years, particularly in El Segundo, often with ties to SpaceX.
Elon Musk’s company, founded in 2002 in El Segundo, has revolutionized the industry with reusable rockets that have radically lowered the cost of lifting payloads into space. Though it has moved its headquarters to Texas, SpaceX retains large-scale operations in Hawthorne.
Varda co-founder and Chief Executive Will Bruey is a former SpaceX avionics engineer, and the company’s spacecraft are launched on SpaceX’s workhorse Falcon 9 rockets from Vandenberg Space Force Base in Santa Barbara County.
Varda makes automated labs that look like cylindrical desktop speakers, which it sends into orbit in capsules and satellite platforms it also builds. There, in microgravity, the miniature labs grow molecular crystals that are purer than those produced in Earth’s gravity for use in pharmaceuticals.
It has contracts with drug companies and also the military, which tests technology at hypersonic speeds as the capsules return to Earth.
Its fifth capsule was launched in November and returned to Earth in late January; its next mission is set in the coming weeks. Varda has more than 10 missions scheduled on Falcon 9s through 2028.
For the last several decades, the Mariposa Avenue property served as the research and development center for Mattel Toys. El Segundo has also long been a center for the toy industry as companies like to set up shop in the shadow of Mattel.
The Mattel facility “has always been an exceptional property with a legacy tied to aerospace innovation, and leasing to Varda Space Industries feels like a natural continuation of that story,” said Michael Woods, a partner at GPI Cos., which owns the property.
“We are proud to support a company that is genuinely pushing the boundaries of what’s possible, and are excited to watch Varda grow and thrive here in El Segundo,” Woods said.
As one of the country’s most active hubs of aerospace and defense innovation, El Segundo has seen its industrial property vacancy fall to 3.4% on demand from space companies, government contractors and technology startups, real estate brokerage CBRE said.
Successful startups often have to leave the neighborhood when they want to expand, real estate broker Bob Haley of CBRE said. The 9-acre Mattel facility was big enough to keep Varda in the city.
Last year, Varda subleased about 55,000 square feet of lab space from alternative protein company Beyond Meat at 888 Douglas St. in El Segundo, which it started moving into in June.
Varda will get the keys to its new building in December and spend four to eight months building production and assembly facilities as it ramps up operations. By the end of next year, it expects to have constructed 10 more spacecraft.
In the future, Varda could consolidate offices there, given its size. Currently, though, the plan is to retain all properties, creating a campus of three buildings within a mile of one another that are served by the company’s transportation services, Chief Operating Officer Jonathan Barr said.
“We already have Varda-branded shuttles running up and down Aviation Boulevard,” he said.
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