Connect with us

Business

After the fire, a crisis for Altadena's small-business owners: 'Who is going to want to come here?'

Published

on

After the fire, a crisis for Altadena's small-business owners: 'Who is going to want to come here?'

The blackened remains of the neighborhood pet store next to a bank untouched by the fires.

A burned-down museum of bunny memorabilia separated by red caution tape from a strip mall, all of its businesses still standing.

A longtime bike shop, reduced to a heap of twisted metal, steps away from a pristine Thai restaurant with a handwritten note taped to the door: “Sorry, we are closed due to power outage and extreme winds. Come back soon!”

Up and down Lake Avenue, the main commercial thoroughfare in Altadena, are stark signs of the Eaton fire’s aftermath: the businesses it subsumed and the ones it spared. More than 9,400 residential and commercial structures were destroyed by the blaze, a catastrophic loss for the tight-knit community nestled in the foothills of the San Gabriel Mountains.

All told, estimates of the total economic loss from last month’s wildfires in and around Los Angeles have swelled to more than $250 billion, making it one of the costliest natural disasters in U.S. history. Nearly 1,900 small businesses were located within the fire burn zones and were probably affected, according to an estimate from the L.A. County Economic Development Corp. Those businesses supported roughly 11,400 jobs.

Advertisement

Now, whether their stores survived the flames or not, small-business owners say they are facing a crisis. Those who lost their businesses are wading through insurance claims and loan applications while wrestling with whether to rebuild. For owners whose stores remain, there’s damage from smoke and ash, utilities that have yet to be restored and the fear that customers won’t return for a long time, if ever.

“There’s no community anymore,” said Leo Bulgarini, whose eponymous gelateria and restaurant narrowly escaped the fire. Just on the other side of the parking lot, the neighboring Bunny Museum burned to the ground, as did his home about a mile away.

“Who is going to want to come here?” he said. “I keep hearing, ‘Bulgarini is alive!’ It’s not alive.”

Here are three stories from Altadena entrepreneurs and the businesses they built.

Burned down but not out

Advertisement

When he was 14, Steve Salinas got a job at Steve’s Pet and Bike, getting paid $3.75 an hour to tinker with bicycles. The combination shop was like something out of a child’s dreamland, a place where a kid could walk in to admire a shiny Schwinn and leave with a pet turtle.

Through the years, Salinas honed his skills at bending back damaged bike frames and building custom five- and six-seater bikes, but his favorite part was the connection he forged with his customers.

Steve Salinas visits the site of his burned-down bike shop. He began working at the store when he was 14.

(Carlin Stiehl / For The Times)

Advertisement

The pet and bike shops eventually split into two separate businesses — one right around the corner from the other — and Salinas bought the bike side in the late 1990s.

The morning after the Eaton fire started, Salinas drove to check on his mother’s house. It was safe. He then went to a friend’s house and saw the home two doors down was engulfed, so he climbed onto the adjoining roof with a hose until a water truck arrived.

The home made it, but he soon learned that his bike shop had not.

A few days later, Salinas walked through the charred ruins in disbelief, inhaling the smell of burnt tire tubes and noticing that even items made of aluminum had been destroyed. He estimated he lost about $250,000 in tools and merchandise.

Now in his mid-50s, he is determined to rebuild the shop that has been a part of his life for four decades. Since the pandemic began, Salinas said, the company had been doing very well — he estimated that business had picked up by about 30%.

Advertisement

Although Salinas had general liability insurance, he didn’t have fire insurance — it would have more than tripled his premium costs, he said, to around $4,000 a year.

He has one employee, a longtime bike mechanic who started a GoFundMe for the business. Salinas said he plans to use the money to reopen in a pop-up location until Steve’s Bike Shop is rebuilt.

These days he is staying busy collecting donated bikes, tuning them up and gifting them to residents who lost their homes.

“We’ve got to keep going,” he said. “Now it’s just a matter of gearing your head toward how to move forward and try to put it back together.”

Four walls and no customers

Advertisement

Three weeks after the Eaton fire began, Ashima Gupta unlocked the glass doors at Code Ninjas, a learning center for kids that she bought in October for $80,000.

The center had been a cheerful place where children ages 5 to 14 would come after school and on the weekends to build Legos, practice their coding skills and design and print 3D toys on site.

To help grow the franchise location, Gupta, 45, had spent $10,000 in marketing and reached out to local companies to pitch partnerships. New members were signing up in droves, and she had six part-time employees. By the end of the year, she said, she was pulling in $15,000 in revenue a month from the center and was breaking even financially.

When the fire swept through Altadena, Code Ninjas survived along with Bulgarini and eight other strip mall tenants. But Gupta said they are “silent casualties” of the inferno: technically intact, but effectively put out of business for the foreseeable future.

Ashima Gupta of Code Ninjas holds her hands together as she leans against a counter.

Ashima Gupta, owner of Code Ninjas, stands inside the learning center.

(Carlin Stiehl / For The Times)

Advertisement

“Who will bring their children here? We need families, and they’re gone,” she said as she made her way through the center on a recent Tuesday morning. The utilities were still out, and a fine layer of ash coated the floor, the orange benches, the foosball table.

Scrawled in pink marker on a white board were the words, “Tuesday, January 7th. What was the spider’s New Year’s resolution?” An eerie reminder of the day everything ground to a halt.

She said 95% of her customers have already canceled. So many lost their homes and relocated to neighborhoods far from the Code Ninjas location that it didn’t make sense for them to continue paying their memberships.

Gupta herself doesn’t think the center — an untouched island in a vast landscape of wreckage — is currently suitable for young children. She wouldn’t bring her own 10-year-old daughter here, she admitted.

Advertisement

“I just can’t get my head around what to do,” she said.

Gupta anticipated it will take two to three years to recover. She and some of the other strip mall tenants are considering writing a letter to their landlord to ask for a reduction in their rents; an invoice just arrived for the nearly $6,000 a month she pays for the 2,500-square-foot space.

Shawn Shakhmalian leans against a counter inside Code Ninjas.

Shawn Shakhmalian, right, the owner Nancy’s Greek Cafe and adjacent bakery, visits Gupta at Code Ninjas three weeks after the Eaton fire. Both were waiting for the utilities to be restored in the strip mall plaza, which survived the flames.

(Carlin Stiehl / For The Times)

She’s also waiting on her insurance, which has been backed up with more pressing residential property claims, she said.

Advertisement

Since the fire, people have kept asking her: “‘Is your house burned?’ No. ‘Is your center burned?’ No,” she said. “‘Then just wait.’”

After five decades, pet shop calls it quits

Carrie Meyers started running the register of Steve’s Pet and Bike as a teenager in the 1980s.

Her uncle Steve Segner owned the shop, and she grew to appreciate the cacophonous menagerie of birds and loose crickets. In 2000, Meyers bought the pet portion of the business, officially turning what had begun as a side gig into her life’s work.

Under her ownership, Steve’s Pets sold puppies, kittens, rabbits, rodents, birds, fish — even goats and small pigs. Meyers was greeted each morning by a green parrot named Pesto, who became the shop’s mascot and would caw, “Hellllow!”

Advertisement

When Meyers’ children were young, they napped in a crib in the shop as she zipped around, tidying up and taking inventory. Grooming services became a bigger part of the business in recent years, as had selling organic chicken feed and dog food made from avocados.

Like many small-business owners, she found it harder and harder to compete with retail giants such as Target and Amazon. But she weathered those challenges, along with economic ones like the 2008 financial crisis and the recent Hollywood strikes, all of which hurt her sales.

“I’m still here,” Meyers would tell customers who called to check in. “I made it again. I’m lucky.”

Until last month, when the Eaton fire tore through Altadena, destroying both her home and her pet shop.

“There’s nothing left,” she said. “Nothing.”

Advertisement
Carrie Meyers holds a dog as she stands near rubble.

Meyers, with her dog Jojo, said she doesn’t plan to rebuild Steve’s Pets.

(Carlin Stiehl / For The Times)

When Meyers evacuated from her home in the dark of night on Jan. 7, the fire was still a good distance from the shop and she knew shoving the animals into her car would have stressed them.

The next morning, Steve’s Pets was still standing and she drove over to evacuate the animals. On the way there, she received a call saying the shop was engulfed in flames.

All the animals, including beloved Pesto, were gone.

Advertisement

Distraught and grieving the losses, Meyers also had to worry about the livelihoods of her seven employees. She sent a group text encouraging them to get on unemployment, and after receiving $25,000 from insurance, she issued paychecks. Her daughter, Hannah, started a GoFundMe to help the employees.

Meyers doesn’t plan to reopen. She said she needs to focus on rebuilding her home, and at 56, she’s ready for a break.

A post on the shop’s website thanking former customers now uses the past tense: “Steve’s Pets was a family-owned and operated pet store and grooming shop in business for decades.”

Advertisement

Business

How Google’s 32-million mosquito project could change California’s battle against dengue

Published

on

How Google’s 32-million mosquito project could change California’s battle against dengue

Google took internet searches to the next level. Could it do the same for mosquito control?

The Silicon Valley-based tech giant is seeking to release up to 64 million sterilized male mosquitoes in California and Florida over two years, according to a notice in the Federal Register. It’s part of an ambitious effort to curb the diseases the insects spread.

Google says it can harness technology to optimize a concept that’s been around for decades, but hasn’t been successfully scaled with mosquitoes to rein in disease.

For example, the process often involves separating the insects by sex to isolate the males. Currently, that’s done manually and can be time consuming. Google says it’s “developing new technologies that combine sensors, algorithms and novel engineering to take advantage of unique aspects of mosquito biology to quickly and accurately sort males from females.”

The company also says it’s building software and monitoring tools to guide releases of sterile males, and its scientists and engineers are creating sensors, traps and software to decide which areas need to be treated and treated again.

Advertisement
  • Share via

Advertisement

Called Debug, the project targets Aedes aegypti mosquitoes, which are native to Africa but have infiltrated nearly half of California’s counties since first being detected in the state in 2013. Not only do they drive residents nuts with itchy bites, but they can carry a number of potentially serious diseases, including dengue, Zika, chikungunya and yellow fever.

The plan is to infect males — which don’t bite — with a bacteria called Wolbachia, which effectively renders them sterile. They are then released to seek out wild females and mate. Females will lay eggs but these won’t hatch, which experts say drives down the population over time.

Advertisement

There are other methods to sterilize male mosquitoes. Vector control districts serving Los Angeles, Orange and San Bernardino counties have irradiated males and released them in recent years.

Early results are promising. Two neighborhoods treated by the Greater Los Angeles Vector Control District saw a more than 80% reduction in the female Aedes aegypti population in 2024 and 2025.

But as the Greater L.A. district seeks to expand its operations, cost poses a problem. Last year, business owners signaled they weren’t willing to shell out more every year to make it happen. District officials are still hoping to sway them.

If Google moves forward, it wouldn’t be the first time it has been involved in such an effort. In 2018, the company conducted a large-scale trial in Fresno County, releasing 14.4 million Wolbachia-infected males in three neighborhoods.

“At peak mosquito season, the number of female mosquitoes was 95.5% lower in release areas compared to non-release areas, with the most geographically isolated neighborhood reaching a 99% reduction,” a 2020 paper reported.

Advertisement

Google has applied for a permit from the Environmental Protection Agency to carry out the releases in California and Florida, for which the federal agency is currently seeking comments before deciding whether to grant approval.

The company aims to release up to 16 million Wolbachia-infected males in California, and the same in Florida, per year for two years, the Federal Register announcement said, for a total of 64 million.

Urgency to tamp down the invasive mosquito population in California has increased since 2023, when the state logged its first locally acquired dengue cases — meaning people were infected in their communities, not while traveling. The following year, the number of locally acquired cases ballooned to 18, with 14 of them in Los Angeles County.

A study published last week in “The Lancet Regional Health — Americas” found that approximately 18.2 million Californians — primarily in the Central Valley, L.A. and San Diego areas — live in regions where conditions are probably suitable for local dengue transmission.

“Under moderate scenarios of climate warming and urban expansion, an additional 4.1 million residents may be at risk by mid-century,” according to the study led by UC Berkeley’s Lisa Couper. Researchers note the current and future risk of transmission remains low except during summer in the Central Valley and Southern California.

Advertisement

“I’m pretty much in favor of whichever [sterile insect technique] approach gets us the disease prevention and nuisance control we need and at the lowest price,” Susanne Kluh, general manager of the Greater L.A. County Vector Control District, said in an email.

She said her district went with radiation because it was the only approved technique when they wanted to launch their pilot, and that it’s “also the only one where some company does not make a profit in the middle.” However, she wouldn’t rule out using Wolbachia if it turned out to be the most affordable option.

Continue Reading

Business

In a first for the country, voters in Monterey Park ban data centers

Published

on

In a first for the country, voters in Monterey Park ban data centers

Residents of Monterey Park voted overwhelmingly to ban data centers on election day, making the San Gabriel Valley city the first in the nation to do so by public vote.

As of Wednesday, 86% of votes were in favor of Measure NDC, the city ban, according to the Los Angeles County registrar-recorder/county clerk.

Other cities and towns have passed moratoriums on data centers, as a wave of opposition sweeps the country. But the Monterey Park vote can only be overturned by another ballot measure, making it the most permanent data center ban in a jurisdiction.

Monterey Park’s City Council had already banned data centers by ordinance, after a proposed 247,000-square-foot data center met an outpouring of public anger and concern. The developer withdrew that plan.

Advertisement

That facility would have been less than 500 feet away from the nearest home, and would have used three times the electricity of the entire 60,000-person city. Residents said it would have caused noise and air pollution and driven up electricity rates.

“This ensures long-lasting protections for current and future generations,” Amy Wong, co-founder of the group San Gabriel Valley Progressive Action, said of the vote. “It means that future city councils cannot overturn a data center ban, even if data center developers wanted to spend money to fund pro-data center candidates.”

The measure had no formal opposition. The developer of the proposed facility, investment firm HMC StratCap, said it wouldn’t engage in the ballot fight when it withdrew in March.

The Data Center Coalition, an industry trade group, expressed disappointment in the vote.

“It sends a signal that the area is closed for business, both for data centers and for other significant economic development projects,” state policy director Khara Boender said.

Advertisement

“It deprives local residents of the opportunity to compete for jobs and investment, while also causing the area to relinquish substantial long-term economic investment, high-wage jobs, and critical tax revenue to neighboring areas or other states.”

SGV Progressive Action worked with hyperlocal groups including No Data Center Monterey Park to rally support for the measure.

The group is now focused on stopping data center proposals in the City of Industry and fighting a move by City of Industry, Santa Fe Springs, Vernon and City of Commerce to welcome data centers and other industry with fast-tracked permitting and tax incentives.

City of Industry, in the San Gabriel Valley, and Vernon, south of downtown L.A., are primarily industrial areas, each with around 300 permanent residents. They are employment centers, and tens of thousands of workers commute in daily.

There has been little vocal opposition to data centers among the few residents of these cities. Wong said the protest is primarily coming from the surrounding neighborhoods.

Advertisement

“If a data center gets built in City of Industry, residents across the region would bear the brunt of pollution and increased utility costs,” Wong said, noting that it is surrounded by 16 other cities and unincorporated communities.

Data center proposals have been limited in California compared to Virginia, Texas, Georgia, Illinois and Arizona, which sit at the center of a recent boom in hyperscaler facilities to power artificial intelligence.

California has the third-most data centers in the country, with 300, but high electricity rates, expensive land and regulatory hurdles mean that fewer, and smaller, facilities are currently planned than in other hotspots.

That doesn’t mean opposition hasn’t been fierce. In Coachella and Imperial County, residents are showing up in droves to protest local proposals.

In the San Gabriel Valley, Montebello, El Monte and Baldwin Park have all enacted temporary moratoriums, and Alhambra recently banned data centers as part of a zoning code update.

Advertisement

Wong said she hoped the ballot measure vote would galvanize the opposition. “The vote is a testament to the people power of our region,” she said. “Our region is worth protecting, and we won’t let data centers determine our future.”

Continue Reading

Business

Rent-hike ban to protect fire victims ends despite gouging concerns

Published

on

Rent-hike ban to protect fire victims ends despite gouging concerns

A rule intended to prevent rent gouging in the wake of the Eaton and Palisades fires has lapsed in Los Angeles County, possibly exposing some renters to hikes.

The executive order that blocked rent increases was issued by Gov. Gavin Newsom amid the devastating wildfires last year. Under the order, landlords couldn’t increase rents by more than 10% above their prefire levels.

The rule, which was supposed to be temporary and was repeatedly extended, ended Friday after a vote to extend it again failed to garner enough votes. Supervisor Lindsey Horvath, whose district includes Pacific Palisades, sounded the alarm in a motion to extend price protections that failed to pass at the Board of Supervisors’ May 19 meeting.

“These price gouging protections continue to be necessary as construction and rebuilding continue, and as thousands of people remain displaced,” the motion said. “Families which signed short-term leases could face drastic price increases of 50% or more without further price gouging protection.”

Advertisement

Los Angeles County is home to more than 1 million rental properties, though not all of them needed protection from the new rule. There are already stricter rent increase caps for many residences, depending on the location, type and age of the building. Despite the rent control in the region, the people of Los Angeles pay among the highest rents in the country.

It is uncertain whether renters will face rapidly rising rents now that the protection has lapsed. But some real estate experts and policymakers said there was no need for the temporary rule that was part of the governor’s state of emergency.

Supervisors Kathryn Barger, Janice Hahn and Holly Mitchell abstained from voting on the motion to extend the protection, while Supervisors Hilda Solis and Horvath supported it.

“I abstained because I did not see sufficient evidence to justify extending this emergency ordinance, nor did I see evidence to eliminate it entirely,” Hahn said.

Barger’s office said she supported allowing the protections to sunset while waiting to see whether new information emerged.

Advertisement

“Market data already shows countywide rents are only about 2% above pre-emergency levels and rental inventory has grown,” Barger representative Helen E. Chavez Garcia said. “The Supervisor is also mindful of the burden these ongoing protections place on small property owners throughout the county.”

Mitchell did not immediately respond to a request for comment.

There haven’t been steep rent hikes in neighborhoods within three miles of the Palisades fire, according to a Times analysis of data from Zillow, the property listing company.

In ZIP Codes within three miles of the Palisades fire, rent increased 4.8% from December 2024 to April 2025. In areas around the Eaton fire, which destroyed swaths of Altadena, rent jumped 5.2% in the same period.

In L.A. County, ZIP Codes farther from the fires saw only about a 2% increase.

Advertisement

A landlords representative, Jesus Rojas of the Apartment Owners Assn. of Greater Los Angeles, told the supervisors during public comment at the meeting that the county’s rent-gouging rules have “long outlived the emergency they were intended to address” and are now being “wrongfully used to harm thousands of rental housing providers throughout the county.”

“There is no proof that multifamily rental housing providers are hugely increasing rents for impacted homeowners,” Rojas said.

Indeed, there are strong signs that the property market in the Los Angeles area has at last begun to cool.

L.A. metro-area rent prices recently fell to a four-year low, with the median rent slipping to $2,167 in December.

Meanwhile, condominium sales had their slowest start of the year in decades. Condo sales in Los Angeles have plummeted to a 20-year low, with fewer than 2,000 units sold in January and February — the worst start to the year since 2005.

Advertisement

Newsom defended the price-gouging protections shortly after they went into effect.

“In the days following the Los Angeles firestorms, we worked quickly to protect Los Angeles survivors from any form of exploitation,” he said in February 2025. “The state has the tools in place to not only block price gouging during this emergency, but also to prosecute bad actors.”

The Los Angeles County Department of Consumer and Business Affairs said it received more than 2,000 complaints after the fires, alleging that retailers and landlords were taking advantage of people put in hardship by their losses, and sent out more than 2,000 cease-and-desist letters to businesses and landlords for alleged price gouging, said Morine Merritt, who oversees department investigations into consumer and real estate fraud.

“Close to 90% of the complaints that we received involved allegations of rent increases,” Merritt said in an interview. Now that the fire-related protections have expired, existing laws and “regular market conditions determine price increases for goods and services, including rents,” she said.

Crackdowns on fire-related rent gouging have been rare, said Chelsea Kirk of the activist organization the Rent Brigade, which analyzed L.A. County’s rental market in the year after the fires. It reported 18,360 potential examples of price gouging in listings but said that few lawsuits had been filed by authorities so far.

Advertisement

Last week, Rent Brigade announced what it said was the first private civil lawsuit brought by a family that claimed to be rent-gouged in the aftermath of the wildfires. Plaintiffs Randall and Candy Renick, whose Altadena home was damaged, said they were charged nearly three times the maximum permitted rate for nearly 10 months. They seek restitution of $96,000 plus civil penalties and attorneys’ fees.

The rental market has probably stabilized since the fires, Kirk said, but other families may still be “locked into illegal rents” that they agreed to pay when they were in a rush to find housing after they were displaced.

Continue Reading
Advertisement

Trending