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GrubMarket’s 2025 “Sustainable California” Initiative Supports the Restoration of the Los Angeles Environment following Wildfire Damage and Empowers California Farmers with Technology

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GrubMarket’s 2025 “Sustainable California” Initiative Supports the Restoration of the Los Angeles Environment following Wildfire Damage and Empowers California Farmers with Technology


SAN FRANCISCO, Feb. 3, 2025 /PRNewswire/ — GrubMarket, the AI-powered technology enabler and digital transformer of the American food supply chain industry, as well as one of the largest private food eCommerce companies globally, today announced that the Company’s Sustainable California initiative for 2025 aims to support the Los Angeles area with environmental restoration following the recent catastrophic wildfires, and help California farmers participate in the benefits of the digitalization of the American Food Supply Chain with access to technology that will improve their efficiency and sustainability of their farming practices. GrubMarket’s Sustainable California initiative reflects the company’s continued dedication to promoting sustainability in the farming environment and the welfare of the agricultural community throughout California.

Launched in March 2023, Sustainable California is GrubMarket’s multi-faceted, company-wide initiative with a mission to preserve California’s farming environment, empower farmers, and reinvigorate the state’s fragile agricultural ecosystem. Since its inception, the initiative has promoted organic farming practices, supported reforestation, and developed innovative technologies for a more resilient and sustainable food system. Sustainable California has sponsored the successful planting of over 100,000 trees in diverse regions throughout the state, supported California farmers seeking organic certification, and contributed efforts towards protecting the State’s soil, water, and farmlands to ensure future agricultural prosperity. GrubMarket’s commitment to meaningful environmental programs earned the company the 2023 Sustainability Initiative of the Year Award from the Business Intelligence Group.

In the wake of the recent, devastating wildfires in the Los Angeles area, which burned over 40,000 acres and destroyed countless trees, GrubMarket’s Sustainable California initiative this year contributes to the restoration of the environment in the Los Angeles area, by sponsoring a reforestation project to plant at least 100,000 trees throughout the region in partnership with non-profit reforestation organizations. This endeavor aims to restore natural habitats, improve soil health and water retention, and ensure long-term sustainability for local agriculture. The reforestation process is both a major undertaking and a crucial part of a comprehensive response to addressing the impact of wildfires on the environment.

Additionally, to help support California farmers who are facing farming challenges associated with a deteriorating environment and striving to improve the efficiency, profitability and sustainability of their farming practices and operations, GrubMarket will provide free software subscriptions to all farmers based in California for the entire year of 2025. GrubMarket will offer its suite of AI-powered SaaS products, including;

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  • WholesaleWare ERP – the only Enterprise AI-enabled ERP solution for the industry, which assists farmers with efficient inventory and operations management.
  • Orders IO – eCommerce technology that provides farmers with mobile apps and online ordering portals to increase their sales capacity and digitally transform the cumbersome offline ordering process.
  • GrubAssist AI – Artificial Intelligence agents specifically aligned and trained for the agriculture industry, to help farmers expedite and enhance operational efficiency across tasks such as business analysis, inventory analysis, order entry, and cashflow analysis.

Offering these cutting-edge technology solutions at no cost this year will help California farmers streamline their operations and support them to continue to provide high-quality produce to California and the rest of the United States.

“The Los Angeles area is where hundreds of our employees live; it is also home to a number of our most iconic brands. We feel deeply for the families and communities that have experienced unimaginable hardships and tragedy from the devastating wildfires,” said Mike Xu, CEO at GrubMarket. “Through our reforestation project and technology support programs, we aim to help restore the natural environment, assist farmers in the face of unprecedented challenges, and uphold our broader mission to create a resilient and thriving farming community in California. We believe these efforts embody the very heart of our Sustainable California initiative. We are eager to help foster a more sustainable future for both our environment and local farming community.”

As GrubMarket continues scaling its business and advancing its technologies, it will continue to reinforce its commitment to ensuring a more sustainable future for California’s agricultural ecosystem.  California-based farmers and growers interested in learning more about or benefiting from GrubMarket’s Sustainable California initiative, are encouraged to visit https://sustainability.grubmarket.com/or send a note to [email protected].

About GrubMarket

GrubMarket is the AI-powered technology enabler and digital transformer of the American food supply chain industry, as well as one of the largest private food eCommerce companies globally. As the enterprise AI solutions provider for the American food supply chain, a first mover in the tech-enabled B2B food eCommerce space, and a pioneer offering cutting-edge, AI-powered software-as-a-service solutions, GrubMarket uses technology to fundamentally transform the American and global food supply chain. GrubMarket has also been named to the prestigious CNBC Disruptor 50 list for two consecutive years. The company operates in all 50 U.S. states and has a global presence in Argentina, Canada, Chile, Colombia, Egypt, India, Mexico, South Africa, and Spain, with plans to expand further across the U.S., Canada, South America, Europe, Africa, and other parts of the world.

For Media Inquiries:

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GrubMarket Media Team
[email protected]
(415) 986-0523

SOURCE GrubMarket



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California

Suspected Northern California library shooter charged with murder, faces life in prison

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Suspected Northern California library shooter charged with murder, faces life in prison


OROVILLE — Bradley Scott Sayer was charged with two counts of first-degree murder and discharge of firearm with injury during his arraignment Thursday at the Butte County Superior Court.

Sayer, 18, is the suspect in the Chico library shooting on Monday in which two men were killed, and he could face life in prison. If convicted, Sayer is facing the highest penalty for capital murder with special circumstances, which would be life in prison without the possibility of parole. Butte County District Attorney Mike Ramsey, who is the prosecutor of the case, said the court is not seeking the death penalty.

Sayer was not given bail, as Ramsey said the court felt Sayer was “too dangerous.” Ramsey also said Sayer is on suicide watch in at the Butte County Jail.

“We felt that it would be too dangerous to let him go at this juncture,” Ramsey said. “He planned a mass shooting, and there’s no reason to believe that if he was let go, that he wouldn’t continue to do that.”

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During a press conference Thursday, June 25, 2026 in Oroville, California, Butte County District Attorney Mike Ramsey addresses the series of events leading up to the shooting and honors the two people killed in a shooting at the Chico library on Monday. (Lexi Lynn/Enterprise-Record) 



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CA state senator physically, verbally harassed at pride parade for Israel stance | The Jerusalem Post

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CA state senator physically, verbally harassed at pride parade for Israel stance | The Jerusalem Post


California State Senator Scott Wiener was harassed for his stance on Gaza during the San Francisco Trans March on Friday, to the point where it was no longer safe for him to remain, Wiener said. 

A group of people were so “physically and verbally aggressive that it was impossible for me to safely remain in the park,” Wiener stated, adding that this was the first time he did not participate in the march.

Wiener was surrounded by people who made statements about his “Israeli handlers, among many other inaccurate, extreme, and vile statements,” Wiener said.

“We f***ing hate you. You stopped being queer the moment you started supporting Israel,” one person yelled in a video later shared on social media.

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Wiener stated that while he has no objection to anyone disagreeing, opposing, or protesting him, the “harassment, including cornering me, touching me, or trying to physically bully me out of a public event, that crosses a line.” 

“In San Francisco, we’re better than that,” he added.

Mayor Daniel Lurie made a statement on X/Twitter condemning the harassment, calling the language used “targeted, hateful, and antisemitic.”

In San Francisco, we welcome disagreement and respectful dialogue around issues many of us feel passionately about – but we cannot allow harassment and threats of violence,” Lurie wrote.

The California State Senate Democratic Caucus also released a statement on X, condemning the hate Wiener received. 

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“The harassment and violence shown from yesterday’s march in San Francisco towards Senator Scott Wiener is unacceptable and must be called out,” the statement read.

The caucus also pointed to Wiener’s work on legislation “advancing the rights and protections for Transgender, Gender Expansive and Intersex people.”

“The CA Senate Democratic Caucus and CA LGBTQ Caucus jointly denounce the verbal harassment and attacks he experienced,” the statement said.





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At least 117 dead dogs found in search at California animal rescue accused of abuse, officials said

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At least 117 dead dogs found in search at California animal rescue accused of abuse, officials said


California authorities unearthed at least 117 dogs in “various states of decomposition” on Friday, many of which appeared to have been killed by gunshot, as part of an ongoing investigation into an animal rescue organization.

The bodies were discovered during a search of Miranda’s Rescue in Fortuna, California, according to the Humboldt County Sheriff’s Office. Officials had been granted a warrant that included excavation of the property for evidence that dogs had been buried in “mass graves.”

The 117 canine remains were those found mostly intact at two sites, the sheriff’s office said. Nearly two dozen skulls, “hundreds” of bones, and 600 dog collars were also recovered on the property.

Humboldt County Sheriff William Honsal thanked the law enforcement teams and forensic veterinarians who assisted in the recovery. In a statement, he noted that the investigation is “just getting started.”

“The determination all of these professionals showed while working through this horrific scene is something we will not forget,” Honsal said.

NBC News was not able to reach Shannon Miranda, the founder of Miranda’s Rescue, by phone on Sunday. She did not immediately respond to an email requesting comment.

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The sheriff’s office said in a news release last week that it had been contacted in April regarding allegations of fraud, animal abuse and animal cruelty at the rescue, and that the case had been assigned to the Major Crimes Division.

An initial search warrant was executed on May 1, at which time officials seized evidence related to the investigation. Investigators also determined that a “significant number” of animals surrendered to the rescue had not been accounted for.

Investigators search for animal remains while executing a second search warrant at Miranda's Rescue.
Investigators executing a second search warrant at Miranda’s Rescue, where 117 canine remains were found, in Fortuna, Calif. last week.Stephen Lam / San Francisco Chronicle via Getty Images

A second search warrant, executed Thursday, led to the recovery of the canine remains.

Forensic veterinarians were able to examine 71 of the bodies on-site Thursday but did not have time to reach the remaining 46. A preliminary examination — including X-rays of the remains — found that “many of those animals showed evidence of bullet fragments.”

Investigators are working to identify dogs that were microchipped.

Other remains were found “in advanced stages of decomposition” and were deemed too severely deteriorated to be removed from their burial site, the sheriff’s office said.

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This investigation is expected to be lengthy, the sheriff’s office cautioned in a statement to the public.

“The Humboldt County Sheriff’s Office understands the public’s desire for accountability and justice,” it said. “However, it is our responsibility to conduct a complete, impartial, and legally sound investigation while ensuring that the constitutional and legal rights of everyone involved are protected throughout the process.”

No charges were announced.

Miranda was not available for comment, but posted a statement on June 18 addressing “recent media coverage and online commentary,” on the rescue’s website. The statement described two incidents that had “drawn particular attention” both involving animals that were killed at the facility.

The first involved a dog that killed another animal and attacked a third; the second involved a dog that lunged at a stroller carrying a baby, according to the statement.

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“These were not decisions made lightly and were based on my responsibility to protect both the public and the animals in our care,” Miranda wrote.

The statement also described Miranda’s Rescue is a no-kill shelter, meaning animals are not euthanized simply to free up space, but acknowledged euthanasia is sometimes necessary.

“Whenever euthanasia has been necessary, I have notified local authorities in advance, even when told that reporting is not required,” Miranda wrote. “I believe it is important to maintain a clear record of these difficult decisions.”



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