LOS ANGELES (KABC) — Many Gen-Zers are adopting a financial approach that prioritizes quality of life in the present, a trend that’s being called “soft saving.”

Bob Wheeler, a CPA, described the mindset as a shift in how young adults balance their current lifestyle with longterm planning.

“It’s really a financial approach of ‘I want to make sure I have a good quality of life, and I’m thinking about the future,’ but not as much as the present,” Wheeler said.

For many Gen Z consumers, that can mean spending more on experiences – like vacations or concerts – rather than saving for major purchases like a car or home.

Wheeler said the approach can offer emotional benefits.

“I think there are definitely benefits, I mean, less anxiety, feeling like life is what you want it to be, fulfillment, versus saving for later on,” he said.

Still, financial experts caution against ignoring longterm stability. Wheeler encouraged young workers to take advantage of employer-sponsored retirement plans.

“They’re not going to do the max. They’re going to do enough to make sure they’re getting the match from your employer, so maybe they’re doing 3% or 5%. Maybe they’re not maxing out their IRAs. Maybe they’re doing $2,500,” he said.

He also stressed the importance of building an emergency fund, typically enough to cover six months of expenses.

“I want people to enjoy their life now because tomorrow is not promised,” Wheeler said. “I also just really reiterate to them ‘and you need to have some money set aside because we don’t know.’”

But saving for a home may not be practical for everyone. In some places, renting can be cheaper, and tenants avoid maintenance costs.

Matrix Capital Markets Group is used to helping businesses line up mergers and acquisitions.

For its latest transaction, the Richmond-based M&A advisory and investment banking firm was itself the subject of the deal.

Matrix was acquired last week by Rhode Island-based banking giant Citizens Financial Group.

Matrix, along with its nearly three dozen employees, including 20 in Richmond, are now operating as a division of Citizens, within the $226 billion bank’s investment banking arm, Citizens JMP Securities.

Financial terms of the deal were not disclosed. It involved an asset purchase that bought out Matrix’s 15 shareholders.

The deal ends Matrix’s 38-year run as an independent firm, a notable streak in an industry where consolidation of smaller firms into larger ones is common.

Matrix was founded in Richmond in 1988 by Scott Frayser and Jeff Moore and has since hit its stride by building a niche in handling deals for companies in the downstream energy and convenience retail sector.

The firm has been run in recent years by president Spencer Cavalier and Cedric Fortemps, co-head of the firm’s largest investment banking team.

Fortemps said Matrix began to search for a larger acquirer last year.

Cedric Fortemps

“The board decided to see if we could find a partner and a transaction that could build on what we’ve built thus far,” Fortemps said.

Matrix enlisted investment banking firm Houlihan Lokey to help in the search and negotiate on its behalf, along with the law firm Calfee as its legal advisor.

Fortemps said Citizen rose to the top of the pack of suitors in part due to JMP Securities’ track record of acquiring smaller firms like Matrix.

“They have acquired four other firms very similar to ours. Seeing the successes they had with those groups… the playbook is really to let the firms continue to operate the way they had,” Fortemps said.

Matrix’s Richmond office in the Gateway Plaza building downtown will continue to operate, as will its second office in Baltimore.

The Matrix brand will continue to be used for the time being but will eventually be phased out.

Fortemps said the firm’s success and particularly its growth in recent years has been fueled by its expertise in working deals for downstream energy clients – such as wholesale fuels distributors, propane and heating oil distributors – and convenience store and gas station chains.

Matrix’s rise in that sector began in 1997, when it hired Tom Kelso, who lived in Baltimore and owned a heating oil fuels distribution business. Kelso, who would eventually serve as the firm’s president prior to Cavalier, had a vision to launch an M&A firm for that industry.

“It took seven to eight years to grow it but eventually we were able to get a reputation of really high quality work and those successes on smaller transactions resulted in us being considered for larger deals,” Fortemps said.

Today, 21of the firm’s 26 investment bankers work on the team that handles deals for those industries. It controls about 40% market share for the M&A market for those sectors, Fortemps said.

The firm closes nearly two dozen transactions a year over the last five years and has closed 500 deals since its inception.

The typical value of its deals is more than $20 million, though the transactions it has closed over the last three years in the energy and convenience retail sectors have grown to $140 million per deal, Matrix said.

Its largest deal to date was closed last year, involving the $1.6 billion acquisition of convenience store chain Giant Eagle.

Matrix also works deals in other industries such as lubricants distribution, automotive after-market suppliers and car washes, as well as outdoor recreation and the marine industry.

After decades of representing buyers and sellers in M&A, Fortemps said the Citizens deal was a new experience for the Matrix team: being the target of the transaction, rather than the ones facilitating it.

“It certainly made me appreciate everything our clients have to go through on the other side of the table,” he said.

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As the business side of team sports, such as football, becomes larger and more complex, the opportunities for banks to provide financing solutions for the individuals and institutions involved proliferate. At Deutsche Bank’s private bank, it sees considerable opportunities ahead.

With American and other non-UK investors/owners buying into UK
football teams, it has highlighted that handling the
financial side of sports is now a distinct asset class that even
those uninterested in sports should consider.

Deutsche Bank’s private banking arm certainly considers sports
finance a sufficiently large area to warrant a specialist
offering, as announced
a few days ago. The business focuses on Europe and the
US. 

The financing business is led by Arjun Nagarkatti, who is the
head of the private bank for the US and Europe international
business. Deutsche
Bank has appointed Sowmya Kotha in London and Joshua Frank in
New York, who report to Adam Russ, head of wealth management and
business lending.

“Sport can be a local passion project. However, it is becoming
more of a legitimate asset class. Even a non-sports person should
look at sports,” Nagarkatti told WealthBriefing in a
meeting at the German bank’s London offices in the City. “These
are big businesses and a lot of people still don’t know how big
they are.”

Family offices/ultra HNW individuals are trying to take
a “more institutional” approach to transacting in sports
teams, he said. 

Setting up such a business feeds into the specialist lending and
financial advisory work that Deutsche has discussed
with this publication in recent months. (See
an example here – via Hong Kong.) This work uses the
combined private bank/investment banking connections where
private clients will also have operating business concerns.

The sports financing business shows that this area is not simply
a private banking niche. Rival Citigroup, for example,

spoke to this news service in 2025 about its work with
ultra-wealthy people wanting to buy, sell and run sports teams.
Our US correspondent recently wrote about opportunities for
wealth management arising from changes in college
sports.

The expanded capability at Deutsche on the sports side is
“significant for the bank,” Nagarkatti said. “It is a core focus
for us.”

UHNW sports owners/potential owners tend to be ideal clients –
they are internationally minded, want advice and guidance on
financial/personal wealth matters, he continued. “This is a big
opportunity for us and it is a consistent connection we have had
with clients, and we have been doing this for 10 to 15
years.”

Deutsche is initially concentrating on the English Premier
League. As its US franchise has expanded, this has led to
financing across all four major US sports leagues: National
Football League; Major League Baseball; National Basketball
Association, and National Hockey League.

Mention of cross-border owners of clubs leads to potential owners
of, say, a UK football club needing to understand that when
they buy a team, they’re also buying into hopes and dreams.
Owners raise their heads above a parapet – not always a fun
experience.

“You become a public figure,” Nagarkatti said. 

One example that springs to mind is Sir Jim Ratcliffe, the
billionaire founder of INEOS, the chemical producer who took
a 27.7 per cent stake in Manchester United more than a year
ago. While well known in business circles before buying into the
“Red Devils” –

one of the most famous sports institutions in the world – his
profile has risen since, with every comment – controversial or
otherwise – analysed, not always kindly. 

American owners of teams have to adjust to the risk, for example
when a football (soccer) team gets relegated, Nagarkatti
said. Anyone looking to own a club must understand risks,
including how their public profile, assuming they were very
private people, rises rapidly, and in ways that are not always
comfortable if a team has problems, he said. 

There is a need for realism.

“When you buy these top assets, you must spend time and work them
and increase their value. You must be prepared to invest time,
such as on the team, stadiums, facilities,” Nagarkatti said. “It
is like buying a hotel. You cannot just sit there and think it
will go up in value by 10 times.”

For the wealth management industry in general, the business of
sports teams, as well as the individual financial affairs of
sportsmen and women, has become a distinct – and large –
specialism. For example, the Rockefeller Global Family Office has
experts who look after athletes and entertainers. Other firms
that have expertise in and around sports include Carnegie Private
Wealth, for example, and Merrill Lynch Management. In the UK, the
private banking group Coutts has a sports, media and
entertainment division for its wealthy clients. Standard
Chartered, the UK-listed bank with a significant presence in
Asia, has launched a new alternative fund focused on sports for
ultra-high net worth and high net worth clients under its Global
Private Bank. Standard Chartered is a sponsor of Liverpool
FC. 

Deutsche Bank announced 2025 full-year and fourth-quarter
financial results here.