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Latinos are the fastest-growing fanbase in the NFL. What's the league's playbook?

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Latinos are the fastest-growing fanbase in the NFL. What's the league's playbook?

Fans cheer before an NFL football game between the Los Angeles Chargers and the Kansas City Chiefs in Mexico City in 2019. The NFL plans to play as many as eight international games beginning next season. The NFL’s two largest international markets are Mexico and Brazil,

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Raúl Allegre arrived in Washington state from Torreón, Coahuila, in 1977 as a high school foreign exchange student. The school’s football coach immediately noticed the Mexican fútbolero, who had an aptitude for using his foot. That season, as a senior, Allegre learned how to kick a football for the first time.

Historically, Mexican immigrants haven’t always embraced the U.S. pigskin sport, known in Mexico as simply “Americano.” Even rarer? That a teenage Mexican citizen in the 70s would have any desire — let alone pathway — to play in the National Football League.

Seth Joyner (not shown) of the Philadelphia Eagles blocks a field goal attempt by kicker Raul Allegre (2) of the New York Giants, as Andre Waters (20) also makes a diving effort at Giants Stadium in East Rutherford, N.J., Dec. 6, 1987. Allegre later kicked a 28-yard field goal to give the Giants a 23-20 win over the Eagles.

Raul Allegre (2), shown here attempting a field goal against the Philadelphia Eagles in 1987, is the most decorated Mexican-born kicker in NFL history. He won two Super Bowls as the star booter for the New York Giants in 1987 and ’91 en route to a nine-season career.

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Allegre went on to become the most decorated Mexican-born kicker in NFL history, eventually winning two Super Bowls as the star booter for the New York Giants in 1987 and ’91 en route to a nine-season career.

Though he wasn’t the first Mexican-born player to suit up on the gridiron — that was Tom Fears, a wide receiver from Guadalajara who led the league in receptions after being drafted to the Los Angeles Rams in 1948 — Allegre was certainly one of the very few to make it across the border and onto the field.

The Los Angeles Rams high-powered passing combination, probably football's best, gets together at Redlands, Calif., as the NFL titleholders began drills July 23, 1952. From left: quarterback Bob Waterfield and ends Elroy Hirsch and Tom Fears.

The Los Angeles Rams high-powered passing combination, probably football’s best, gets together at Redlands, Calif., as the NFL titleholders began drills July 23, 1952. From left: quarterback Bob Waterfield and ends Elroy Hirsch and Tom Fears.

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“The NFL hadn’t internationalized back then,” says Allegre. “Today, the market in Mexico and Latin America is enormous. That didn’t exist in the ’70s when I was growing up. There were some Latinos like Tom Flores, Max Montoya, Anthony Muñoz. But even then, many of the Latino players didn’t register as Latinos.”

Members of the Cincinnati Bengals offensive line include wide receiver Steve Kreider (86), right guard Max Montoya (65) and left tackle Anthony Munoz (78) during an NFL game early in the football season of 1981. Location unknown.

Members of the Cincinnati Bengals offensive line include wide receiver Steve Kreider (86), right guard Max Montoya (65) and left tackle Anthony Munoz (78) during an NFL game in 1981.

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In 2024, that’s no longer the case. The NFL is beginning to shift its league’s perception — formerly as one of American pride, militarism, and rigid conservatism (see: the backlash on Colin Kaepernick’s infamous kneel in 2016) — to one of global inclusivity, community values and mindfulness (see: the Washington Commanders changing their franchise name and logo in 2020). It hasn’t been a perfect transition, but it’s clear the NFL is seizing an opportunity to re-brand and reach more fans, especially outside of the States.

In November during an NFL game in Germany, commissioner Roger Goodell stated the league would like to play as many as eight international games beginning next season. Currently, the NFL’s two largest international markets are Mexico and Brazil, with a reported 39.5 and 35.9 million fans, respectively. Germany, China and the United Kingdom round out the top five, each with less than 20 million supporters.

In terms of overall viewership growth, Latinos lead the way. League sources confirmed Latino viewers (both English- and Spanish-speaking) have spiked by 11%. Spanish broadcasts alone have jumped 34% compared to previous years. Those numbers are good enough to outpace any other demographic of measurable fan growth.

This Christmas, Netflix México has announced its first-ever live stream of NFL games. So what happened between the time when Allegre first took aim at the uprights as one of the few Latin American-born players of his day until now — when multiple Latino-heritage players, as well as a diverse array of Spanish-speaking fans, have joined the NFL’s ranks?

NFL en español

The NFL hasn’t always translated easily to fans outside of the States. In fact, it required an entirely new vocabulary to be learned by non-English speaking audiences.

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Fernando Von Rossum is credited with literally translating the game for Spanish-only fans. Throughout 60 years, he announced NFL games for Mexican broadcast networks. Von Rossum’s groundlaying work led to being honored by the Pro Football Hall of Fame in Canton, Ohio. Earlier this year he became the first and only Spanish-speaking recipient of the prestigious Ralph Hay Pioneer Award. In Mexico, he’s viewed as the godfather of NFL fandom.

“What’s a quarterback? There is no word for that in Spanish. So he called it the ‘mariscal de campo’,” says Antonio Ramos, a Mexican-born broadcaster in Spanish for the Carolina Panthers. “A fumble? That’s ‘balon suelto.’ He basically tropicalized every NFL term without losing its essence, so we could understand it and make it our own.”

In an era when the NFL didn’t have much of a global presence, Von Rossum expanded the game’s accessibility for Spanish-speaking fanatics. He’s the reason football became more familiar, and more interesting, to generations of Latin Americans, including both Ramos and Allegre.

Unlike the U.S., where English-language NFL games are shown multiple times a week, Spanish-speaking fans haven’t traditionally had that viewership luxury. To put things in perspective, Telemundo became the first Spanish broadcast network in the U.S. to air the Super Bowl exclusively in Spanish. That was in 2022.

The flags of Mexico and the United States cover the field before an NFL football game between the Los Angeles Chargers and the Kansas City Chiefs Monday, Nov. 18, 2019, in Mexico City.

The flags of Mexico and the United States cover the field before an NFL football game between the Los Angeles Chargers and the Kansas City Chiefs Nov. 18, 2019, in Mexico City.

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Since then, the NFL has inked multiple deals with Spanish-speaking networks, and regularly airs games in Mexico and countries throughout Latin America. The league even hosts annual games in places like Mexico City and São Paulo, Brazil.

Ramos never imagined that as a child. He could only watch certain games on special occasions and says he learned the rules of football by playing NFL Madden — the popular video game franchise — as a teenager in Mexico. Now, Ramos is six seasons into his career with the Carolina Panthers (a team that, coincidentally, boasts the league’s only Latino-heritage head coach in Dave Canales, as of this writing). Though backing the Panthers might still be an aberration in Mexico (most fans cheer for legacy teams like the Dallas Cowboys or Pittsburgh Steelers), Ramos’ is adamant the league has made significant strides to reach a new generation of foreign NFL proponents like him.

Carolina Panthers head coach Dave Canales talks to referees before an NFL football game against the Denver Broncos Sunday, Oct. 27, 2024, in Denver. (AP Photo/Jack Dempsey)

The Carolina Panthers’ Dave Canales, the league’s only Latino-heritage head coach, talks to referees before an NFL game against the Denver Broncos in October.

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“I feel like [Latino appreciation] is real now. It’s not just Hispanic Heritage Month or treated as a joke,” says Ramos. “Teams are really investing in stadium production and the community like I’ve never seen, not just marketing with a few advertisements or social media posts in Spanish. This is constant and permanent and you see Latinos have more of a voice now. It’s genuine.”

Today’s NFL is “Por La Cultura”

For the modern sports fan, watching the NFL — let alone any league in any country — is more attainable than ever. With the internet, social media apps, and a slew of streaming services, fans no longer have to be stateside to know who Aaron Rodgers or Lamar Jackson is. This accessibility has allowed the NFL to reach a larger Spanish segment.

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Since 2019, Javier Farfan has been the quarterback — or, el mariscal de campo — overseeing a massive push to highlight the league-wide spectrum of Latinidad.

A New York-raised Ecuadorian-American, Farfan initially joined the NFL as their Global Brand and Consumer Marketing Consultant. For Latino-heritage players and fans — whether Spanish-speaking, English-speaking, or bilingual — having Farfan lead the charge has been game-changing.

Kansas City Chiefs running back Isaiah Pacheco (10) runs the ball against the Las Vegas Raiders in an NFL football game, Sunday, Nov. 26, 2023, in Las Vegas, NV.

Kansas City Chiefs running back Isaiah Pacheco runs the ball against the Las Vegas Raiders in an NFL football game last month in Las Vegas.

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With “Por La Cultura” — a marketing gambit initiated by Farfan that celebrates mixed-heritage and international players like the San Francisco 49ers’ Fred Warner (a Mexican-American All-Pro linebacker whose birth name is Federico) and the Kansas City Chiefs’ Isaiah Pacheco (a Puerto Rican running back who snagged his first Super Bowl last season) — the NFL’s ambassadorial efforts are reaching a historic level of Latino amplification.

In their 2023 video series, “Hometown Heroes,” Latino players like Colombian-American Christian Gonzales and Mexican Alijah Vera-Tucker are filmed going back to their hometowns and retracing their journeys. This season, the league introduced “Cross-Border Pride,” where select players flew to visit their families and fans in Brazil, the Caribbean and Mexico.

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New York Jets guard Alijah Vera-Tucker (75) in the first half of an NFL football game Sunday, Oct. 8, 2023, in Denver.

New York Jets guard Alijah Vera-Tucker during an NFL game against the Denver Broncos in October. Vera-Tucker, from Mexico, is one of several players being filmed going back to their hometowns and retracing their journeys.

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“Pacheco going back to Puerto Rico was a blessing. He was able to see his grandparents for the first time in 10 years,” Farfan says. “Football has allowed him to connect with his heritage.”

Outside of that, the league implemented an International Player Pathway program in 2017, which produced Mexico’s Isaac Alarcon and the Dominican Republic’s Bayron Matos, among others. It’s a far cry from the days of players like Chad Ochocinco — a flamboyant wide receiver born Chad Johnson, who, to be clear, has absolutely no Latin heritage, but legally changed his last name to incorrectly spell out his jersey number, 85. Unironically, Ochocinco brought more attention to Latinos in the NFL than Latino players themselves — because there weren’t many to do so.

Now, there are over 40 players of Latino descent currently on the field. That’s the most-ever, going back to 1927 when Cuban-born quarterback Ignacio “Lou” Molinet debuted for the Frankford Yellow Jackets as the first Latino athlete in the pre-merger NFL.

It’s not just about centering NFL players’ experiences, though. More than anything, the league’s efforts seem targeted at casual fans and future Latino participants with initiatives like Latino Youth Honors, Mundo NFL, ‘Tochito’ (or, flag football), and the International Games.

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Detroit Lions linebacker Alex Anzalone (34) and Honorary caption Diana Flores, Flag Football Ambassador, on the sideline before the game against the Tampa Bay Buccaneers an NFL football game in Detroit, Sunday, Sept. 15, 2024. (AP Photo/Rick Osentoski)

Detroit Lions linebacker Alex Anzalone (34) and Honorary captain Diana Flores, Flag Football Ambassador, on the sideline before the game against the Tampa Bay Buccaneers on Sept. 15, 2024.

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“We’re fueling this from a grassroots perspective,” says Farfan. “Flag football in the [2028] Olympics is going to be a big moment for us. It’s helping to reinforce that engagement, especially as Latinos. The NFL has made efforts to work with community centers to sanction and support flag football games [abroad] for 20 years. The output of that is a Mexican star, Diana Flores. That’s the amount of impact we’ve been able to see. We’re reinforcing and supporting that journey [with] flag football in indigenous communities in Mexico.”

The NFL has even partnered with niche Mexican streetwear brands and local artisans for “Orígenes,” a design project to spotlight creative fandoms beyond the border. It seems to be paying off.

“We did a lot of work to go after Spanish speakers. There have been more games than ever before in Spanish,” Farfan says. “Their perception of the game, the teams, and the league itself has increased significantly. They’re more likely to follow our channels to learn more. We’re creating an ecosystem of support with other people and folks to tell that story. That’s the strategy. Creating an ecosystem. Having that conversation about players and fans who have those experiences.”

For Farfan, Ramos, Allegre, and countless others, the NFL is finally becoming more of what they’ve always dreamt of: a National Football League that finally includes more Latinos.

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New Epstein files mention Trump. And, SCOTUS rules on National Guard in Chicago

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New Epstein files mention Trump. And, SCOTUS rules on National Guard in Chicago

Good morning. You’re reading the Up First newsletter. Subscribe here to get it delivered to your inbox, and listen to the Up First podcast for all the news you need to start your day.

Today’s top stories

The Justice Department yesterday released about 30,000 pages of new documents, including flight logs, memos and letters, related to disgraced financier and convicted sex offender Jeffrey Epstein. The files contain hundreds of references to President Trump.

President Donald Trump in the Oval Office of the White House in Washington, Dec. 15.

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  • 🎧 It’s well established that Epstein was well-connected and knew many influential figures, including Trump and former president Bill Clinton, NPR’s Sarah McCammon tells Up First. She emphasizes that Trump has not been accused of any wrongdoing, but notes that the documents continue to highlight the relationship between Trump and Epstein, raising questions about how much Trump knew about Epstein’s activities. She adds that it’s unclear which documents are credible and which aren’t. On social media, the DOJ has claimed that one of the files — a letter from Epstein to convicted sex offender Larry Nassar — is fake.

The Supreme Court has ruled that National Guard troops must stay out of Chicago — for now. The decision is one of several “emergency docket” cases in which the conservative majority court has ruled against Trump since he began his second term as president. The justices ruled 6-3, stating that the president failed to explain why the situation in Chicago warranted an exception to a law called the Posse Comitatus Act, which limits the military’s ability to execute laws on U.S. soil.

  • 🎧 Because the ruling came through an emergency decision, it does not set precedent, NPR’s Kat Lonsdorf explains. The decision applies only to this specific case in Illinois, not to troop deployments elsewhere. But deployments in other cities are currently tied up in litigation in lower courts, and Lonsdorf says lower court judges tend to look to these emergency decisions for guidance.

The U.S. economy grew faster than economists expected from July through September, according to a delayed report from the Commerce Department on the nation’s gross domestic product (GDP). The agency usually releases this report in October, but it pushed it to this month due to the government shutdown.

  • 🎧 Two factors helped drive the growth, NPR’s Alina Selyukh reports. The first was people and companies spending money on artificial intelligence and other technologies. The other is what Selyukh called the “perpetual motion machine” that is the American consumer. Americans are continuing to spend, despite recent polling showing growing uncertainty about their financial prospects. A new Conference Board report on consumer confidence found that sentiment declined for the fifth consecutive month, as Americans worry about inflation, the political landscape, and the labor market.

Today’s listen

Mariah Carey’s “All I Want for Christmas Is You” first hit No. 1 in 2019 and has topped the chart every holiday season since.

Mariah Carey’s “All I Want for Christmas Is You” first hit No. 1 in 2019 and has topped the chart every holiday season since.

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Christmas stirs a mix of joy, anticipation and … yearning. That tender longing runs through holiday classics like Mariah Carey’s “All I Want For Christmas Is You” and Judy Garland’s version of “Have Yourself A Merry Little Christmas.” Slate music critic Carl Wilson speaks with Morning Edition about why the holiday evokes this sense of yearning, and why these songs still resonate. Listen and grab some inspiration for your Christmas playlist.

Picture show

Mason "Bric" LaDue, a hip-hop music industry professional turned cattle rancher, takes the reins off of his horse, Valero, on Feb. 5, 2025, at his family's ranch in Marquez, Texas.

Mason “Bric” LaDue, a hip-hop music industry professional turned cattle rancher, takes the reins off of his horse, Valero, on Feb. 5, 2025, at his family’s ranch in Marquez, Texas.

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As the year comes to a close, NPR photojournalists are sharing a collection of images that defined 2025. The photographs capture the biggest headlines and quiet, powerful human scenes across the U.S. They’re representative of the fact that journalism not only documents factual events but also conveys the experiences and emotions felt in the many places we call home. Here’s a look at some of the images that resonated with the photographers this year.

3 things to know before you go

A family at their Victorian-era Christmas dinner, circa 1840.

A family at their Victorian-era Christmas dinner, circa 1840.

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  1. Today, the word “yule” conjures up images of cozy Christmas cheer. But Yuletide traditions got their start in wild parties and animal sacrifice. On this week’s Word of the Week, dive into the pagan origins of Yule festivals.
  2. The Middle Collegiate Church, a centuries-old space in New York City, will hold its first Christmas Eve service tonight after a six-alarm fire destroyed the building in 2020. The church officially reopened on Easter this year.
  3. At the Ground Zero Hurricane Katrina museum in Waveland, Miss., an exhibit showcasing letters written to Santa in the wake of the storm tells stories of resilience and recovery. (via New Orleans Public Radio)

This newsletter was edited by Majd Al-Waheidi. Brittney Melton contributed.

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U.S. and Ukraine reach consensus on key issues aimed at ending the war

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U.S. and Ukraine reach consensus on key issues aimed at ending the war

Ukraine’s President Volodymyr Zelenskyy speaks during a media conference at the EU Summit in Brussels, Thursday, Dec. 18, 2025.

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KYIV, Ukraine — The United States and Ukraine have reached a consensus on several critical issues aimed at bringing an end to the nearly four-year conflict, but sensitive issues around territorial control in Ukraine’s eastern industrial heartland, along with the management of the Zaporizhzhia nuclear power plant, remain unresolved, Ukraine’s president said.

Volodymyr Zelenskyy spoke as the U.S. showed the 20-point plan, hammered out after marathon talks in Florida in recent days, to Russian negotiators. A response is expected from Moscow on Wednesday, Zelenskyy said.

The Ukrainian president briefed journalists on each point of the plan on Tuesday. His comments were embargoed until Wednesday morning. The draft proposal, which reflects Ukraine’s wishes, intertwines political and commercial interests to safeguard security while boosting economic potential.

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At the heart of the negotiations lies the contentious territorial dispute concerning the Donetsk and Luhansk regions, known as the Donbas. This is “the most difficult point,” Zelenskyy said. He said these matters will be discussed at the leaders level.

Russia continues to assert maximalist demands, insisting that Ukraine relinquish the remaining territory in Donbas that it has not captured — an ultimatum that Ukraine has rejected. Russia has captured most of Luhansk and about 70% of Donetsk.

In a bid to facilitate compromise, the United States has proposed transforming these areas into free economic zones. Ukraine insists that any arrangement must be contingent upon a referendum, allowing the Ukrainian people to determine their own fate. Ukraine is demanding the demilitarization of the area and the presence of an international force to ensure stability, Zelenskyy said.

How the Zaporizhzhia nuclear power plant, the largest plant in Europe which is under Russian occupation, will be managed is another contentious issue. The U.S. is proposing a consortium with Ukraine and Russia, with each party having an equal stake in the enterprise.

But Zelenskyy countered with a joint venture proposal between the U.S. and Ukraine, in which the Americans are able to decide how to distribute their share, presuming it would go to Russia.

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“We did not reach a consensus with the American side on the territory of the Donetsk region and on the ZNPP,” Zelenskyy said, referring to the power plant in Zaporizhzhia. “But we have significantly brought most of the positions closer together. In principle, all other consensus in this agreement has been found between us and them.”

A free economic zone compromise

Point 14, which covers territories that cut across the eastern front line, and Point 12, which discusses management of the Zaporizhzhia plant, will likely be major sticking points in the talks.

Zelenskyy said: “We are in a situation where the Russians want us to leave the Donetsk region, and the Americans are trying to find a way so that it is ‘not a way out’ — because we are against leaving — they want to find a demilitarized zone or a free economic zone in this, that is, a format that can provide for the views of both sides.”

The draft states that the contact line, which cuts across five Ukrainian regions, be frozen once the agreement is signed.

Ukraine’s stance is that any attempt to create a free economic zone must be ratified by a referendum, affirming that the Ukrainian people ultimately hold the decision-making power, Zelenskyy said. This process will require 60 days, he added, during which time hostilities should stop to allow the process to happen.

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More difficult discussions would require hammering out how far troops would be required to move back, per Ukraine’s proposal, and where international forces would be stationed. Zelenskyy said ultimately “people can choose: this ending suits us or not,” he said.

The draft also proposes that Russian forces withdraw from Dnipropetrovsk, Mykolaiv, Sumy, Kharkiv regions, and that international forces be located along the contact line to monitor the implementation of the agreement.

“Since there is no faith in the Russians, and they have repeatedly broken their promises, today’s contact line is turning into a line of a de facto free economic zone, and international forces should be there to guarantee that no one will enter there under any guise — neither ‘little green men’ nor Russian military disguised as civilians,” Zelenskyy said.

Managing Zaporizhzhia power plant

Ukraine is also proposing that the occupied city of Enerhodar, which is connected to the Zaporizhzhia power plant, be a demilitarized free economic zone, Zelenskyy said. This point required 15 hours of discussions with the U.S., he said.

For now, the U.S. proposes that the plant be jointly operated by Ukraine, the U.S. and Russia, with each side receiving dividends from the enterprise.

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“The USA is offering 33 percent for 33 percent for 33 percent, and the Americans are the main manager of this joint venture,” he said. “It is clear that for Ukraine this sounds very unsuccessful and not entirely realistic. How can you have joint commerce with the Russians after everything?”

Ukraine offered an alternative proposal, that the plant be operated by a joint venture with the U.S. in which the Americans can determine independently how to distribute their 50 percent share.

Zelenskyy said billions in investments are needed to make the plant run again, including restoring the adjacent dam.

“There were about 15 hours of conversations about the plant. These are all very complex things.”

A separate annex for security guarantees

The document ensures that Ukraine will be provided with “strong” security guarantees that mirror NATO’s Article 5, which would obligate Ukraine’s partners to act in the event of renewed Russian aggression.

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Zelenskyy said that a separate bilateral document with the U.S. will outline these guarantees. This agreement will detail the conditions under which security will be provided, particularly in the event of a renewed Russian assault, and will establish a mechanism to monitor the ceasefire.

This mechanism will utilize satellite technology and early warning systems to ensure effective oversight and rapid response capabilities.

“The mood of the United States of America is that this is an unprecedented step towards Ukraine on their part. They believe that they are giving strong security guarantees,” he said.

The draft contains other elements including keeping Ukraine’s army at 800,000 during peace time, and by nailing down a specific date for ascension to the European Union.

Elections and boosting the economy

The document proposes accelerating a free trade agreement between Ukraine and the U.S. once the agreement is signed. The U.S. wants the same deal with Russia, said Zelenskyy.

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Ukraine would like to receive short-term privileged access to the European market and a robust global development package, that will cover a wide-range of economic interests, including a development fund to invest in industries including technology, data centers and artificial intelligence, as well as gas.

Also included are funds for the reconstruction of territories destroyed in the war.

“Ukraine will have the opportunity to determine the priorities for distributing its share of funds in the territories under the control of Ukraine. And this is a very important point, on which we spent a lot of time,” Zelenskyy said.

The goal will be to attract $800 billion through equity, grants, loans and private sector contributions.

The draft proposal also requires Ukraine to hold elections after the signing of the agreement. “This is the partners’ vision,” Zelenskyy said.

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Ukraine is also asking that all prisoners since 2014 be released at once, and that civilian detainees, political prisoners and children be returned to Ukraine.

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A 3-D Look Inside Trump’s Revamped Oval Office

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A 3-D Look Inside Trump’s Revamped Oval Office

Mr. Trump spends a great deal of his public and private time in the Oval Office. Here, he fields phone calls from allies, hosts hourslong staff meetings and takes questions from reporters while cameras roll.

It’s not unusual for presidents to decorate the space to their own tastes. They often choose art or items meant to evoke meaning and a historical connection to past political eras.

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But in his second term, Mr. Trump has placed a connection to his lavish decorating style above all else. His tastes veer toward the gilded, triumphal style of Louis XIV, a theme that shows up in his own properties.

Mr. Trump has regularly added to or swapped out items in the Oval, according to Karoline Leavitt, the White House press secretary. Some of Mr. Trump’s changes go beyond the decorative — he has installed a red button on his desk that lets him instantly order a Diet Coke.

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Most objects on the walls are from the White House archive. But a few things, including gold angel statuettes placed above two of the doorways, were brought in from Mar-a-Lago, his estate in Palm Beach, Fla.

A golden angel statuette was placed above a doorway leading to the West Wing. Doug Mills/The New York Times

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Donna Hayashi Smith, the White House curator, and several members of her team spend time pulling portraits and other items from an archive to show Mr. Trump for approval. The president has also traveled to a vault below the White House to see items in person before choosing to display them in the Oval, Ms. Leavitt said.

Mr. Trump was recently shown a portrait of the former first lady Jacqueline Kennedy, which now hangs near the fireplace. Ms. Leavitt said the president added this portrait, the only one of a woman in the office, because he “admires” Mrs. Kennedy.

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The Oval Office makeover is among the many changes Mr. Trump has ordered at the White House, including paving the Rose Garden, remodeling the Lincoln bathroom and demolishing the East Wing to build a massive ballroom.

The Golden Stage

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Why all the gold?

“He’s a maximalist,” Ms. Leavitt said, citing Mr. Trump’s background in real estate and hospitality. “So he loves showing people who come in, the renovations, his office, his gift shop.”

She added that when traveling overseas, Mr. Trump proudly talks about the White House to world leaders as he invites them to visit him in Washington. “This is the people’s house. It is also the epicenter of the world,” Ms. Leavitt said. “And he genuinely does have a great respect for the White House.”

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Almost as soon as he took office, Mr. Trump began adding gold accents to the Oval. By his first bilateral meeting, with Prime Minister Benjamin Netanyahu of Israel in February, there were five gold-framed portraits surrounding the fireplace and nine gold antiques on the mantel. By his October meeting with President Alexander Stubb of Finland, the gold had proliferated.

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Mr. Trump also added ornately framed mirrors on two doors leading to other parts of the West Wing. One of them, shown below, covers a peephole where the president’s aides have, in the past, looked through to monitor the progress of meetings.

Now, if the door is closed, they can no longer see what is happening inside the Oval.

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An aide to President Barack Obama watched the progress of an Oval Office meeting from an adjacent room on Nov. 24, 2009. Pete Souza/The White House

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A large mirror now covers the peephole from within the Oval. Doug Mills/The New York Times

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The sheer amount of gilded appliqués on the walls of the Oval Office has sparked internet rumors that they are plastic furnishings purchased from Home Depot, painted in gold. Mr. Trump has denied those claims, saying that the appliqués are authentic gold.

A White House official, speaking on the condition of anonymity to describe the process, said that the underlying materials are made of plaster or metal, then covered with real gold leaf. A craftsman from Florida regularly travels to Washington to gild the appliqués by hand, often when the president is away on the weekends, that official said.

Gold is a metaphor the president uses to visually show his success, said Robert Wellington, an art historian at the Australian National University and author of “Versailles Mirrored: The Power of Luxury, Louis XIV to Donald Trump.”

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“He’s really setting up a kind of stage — a gilded stage for his presidency,” Mr. Wellington said. “His style is to amass things together to make this look of ‘rich.’ ”

Aside from the gold, Mr. Trump has hung more than 20 portraits in the Oval Office. In addition to Mr. Washington’s above the fireplace, portraits of John Adams, Benjamin Franklin, Andrew Jackson, William Henry Harrison, Abraham Lincoln, James Monroe and Franklin D. Roosevelt are also on the walls.

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Mr. Trump has ruminated about the fate of Mr. Harrison, who died shortly after he was inaugurated, to people who have visited the Oval Office. He has said that the portraits of his predecessors are there to remind him of how quickly fate can change.

Most other presidents had just a few portraits or scenery paintings in the Oval.

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George W. Bush, June 2005

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Doug Mills/The New York Times

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Barack Obama, October 2014

Doug Mills/The New York Times

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Doug Mills/The New York Times

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Even the lighting in the Oval has not gone untouched.

During his first term, Mr. Trump had lights replaced in the Oval to make sure he was better lit during televised appearances.

Now, between the gold and the overhead lights, the room is very bright. The president has recently discussed installing chandeliers, a White House official said.

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The Resolute Desk

In this space, Mr. Trump has ceremonies, like awarding medals to the Kennedy Center honorees or the 1980 Olympic hockey team. He has also hosted business leaders, like Apple’s Tim Cook, or other politicians, like New York City’s mayor-elect Zohran Mamdani.

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Mr. Trump has recently taken to sitting at the Resolute Desk while people stand behind him at events.

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Mr. Trump met with Zohran Mamdani, the mayor-elect of New York City on Nov. 21. Eric Lee/The New York Times

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Mr. Trump met with members of the 1980 U.S. Olympic men’s hockey team on Dec. 12. Eric Lee/The New York Times

Other presidents have used the Oval Office in a more structured, organized way than Mr. Trump does.

President Joseph R. Biden Jr. used it as a space for briefings with his staff; the list of attendees was tightly controlled by his senior aides. President Barack Obama often arrived at the office in the late morning, worked there until dinner and continued his evening working in the executive residence. President George W. Bush would reach the Oval by early morning, and in the days and months after the Sept. 11, 2001, terror attacks, the office became the backdrop of some of his most significant national addresses.

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Mr. Trump treats the Oval Office as something akin to a boardroom or center stage. His most loyal aides are often in the room with him, helping workshop social media posts or fetching documents at his request. Meetings often run long, and sometimes get folded into unrelated events, because the president enjoys looping in more people as the day goes on.

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On Nov. 12, Mr. Trump displayed a bill he had just signed to end the government shutdown. Doug Mills/The New York Times

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Kid Rock was a guest when Mr. Trump signed an executive order meant to combat concert ticket scalping and price gauging on March 31. Doug Mills/The New York Times

One day this month, Mr. Trump welcomed a conga line of reporters, political allies and at least one cabinet secretary for meetings. He took phone calls and diverted to other subjects, including his plans for the East Wing ballroom. By the end of the day, he was several hours behind his official schedule, according to a person familiar with his schedule.

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Mr. Trump, seated at the Resolute Desk, with a model of the East Wing Ballroom. Doug Mills/The New York Times

Smaller details in the Oval Office were still in the works recently. A gold statuette of an eagle flying over the Constitution was added last month near the flags behind the desk.

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Doug Mills/The New York Times

But Mr. Trump is most likely finished putting up new items, Ms. Leavitt said.

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The Oval Office in 360

Tap and drag the image to explore on your own.

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Additional photo credits:

George Washington portraits above the fireplace: White House Historical Association (Richard Nixon, Gerald Ford and Ronald Reagan administrations); Everett Collection, via Alamy (Jimmy Carter administration)

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Photo of gold coasters and Diet Coke button: Doug Mills/The New York Times

Gifts to Trump: Doug Mills/The New York Times (plaque from Apple); Tom Brenner for The New York Times (FIFA Peace Prize trophy); Eric Lee/The New York Times (Washington Commanders football); Doug Mills/The New York Times (Rolex desk clock)

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