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“Who is buying this?!” Has Erewhon’s ‘raw animal smoothie’ taken L.A. health food too far?

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“Who is buying this?!” Has Erewhon’s ‘raw animal smoothie’ taken L.A. health food too far?

I was at a cocktail party a few months ago in Studio City when, suddenly, one conversation rose above the din of guest’s chatter, and quickly arrived at a consensus: Erewhon had gone too far.

“Animal organs, ground up!” one guest squealed, crinkling his nose.

“Oh my god, yes,” his friend agreed. “Erewhon’s smoothies are Out. Of. Control!”

They were referring to the luxury grocery store’s “Raw Animal Smoothie,” a concoction of Kefir (fermented milk), beef organs, so-called Immunomilk (freeze-dried cow’s colostrum, which is its initial breast milk after giving birth), raw honey, blueberries, bananas, lucuma fruit sweetener, coconut cream, sea salt and maple syrup.

The beverage is one of many celebrity and influencer collaborations within Erewhon’s extended smoothie universe. This one credited to fitness influencer Dr. Paul Saladino, author of “The Carnivore Code,” who proselytizes the health benefits of eating animal organs. He says they aid with immunity, gut health, weight loss and bone strength, among other things. His Austin-based company, Heart & Soil, provides the beef organs and Immunomilk for Erewhon’s Raw Animal Smoothie. Erewhon’s website describes it as having a “creamy texture with a hint of sweetness and a touch of tartness.”

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You may be thinking: Ew. And also: How? But, despite the smoothie’s official name — “Dr. Paul’s Raw Animal-Based Smoothie” — there’s one giant asterisk to this gambit. Erewhon says the mix of uncooked beef livers, hearts, pancreases, kidneys and spleens swirling through the coconut cream in the beverage should not be considered “raw.”

“They’re desiccated, or freeze-dried, to preserve the organs as a nutrient-dense powder,” a representative of the store said via email.

Erewhon’s Organic Tonic Bars, where their frothy smoothies are made fresh to order, have cultivated a posh scene unto themselves. Lithe, well-groomed customers in Gucci flip flops and leisurewear regularly crowd these areas at all times of the day in Erewhon’s 10 L.A. locations.

New smoothie partnerships, developed in conjunction with — and heavily promoted by — celebrities and social media stars are announced regularly. Others include Kendall Jenner’s $23 “Peaches and Cream Smoothie,” the most expensive on the menu, and a recently released “Sunscreen Smoothie,” a sea blue and cloudy swirl inspired by the sunscreen brand Vacation. “Hailey Bieber’s $19 Strawberry Glaze Skin Smoothie” is by far the store’s most popular since debuting in 2022 alongside Bieber’s skincare line, Rhode.

But the Raw Animal Smoothie, which debuted on the menu a year ago, might be the store’s biggest conversation-starter yet.

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“Who is buying this?!” one shopper ranted on TikTok. “I just can’t — like, it makes me want to barf looking at the ingredients. If you are super-rich and you’re spending your money on this smoothie, if this is something you’re into, I need some explanations.”

There are scores of people online who’ve filmed their own taste-tests, plenty of them positive.

“You can feel the iron in this. It’s a little bit beefy,” a fan of the drink said in a TikTok post captioned “Worth it.”

The drink may be clickbait, but it also speaks to a growing lifestyle trend that espouses going back to basics. And by that, we mean the Neanderthal era. A step beyond trends like the Paleo (or caveman) diet, it includes eating raw meat; rising and sleeping with the rhythms of the sun; and “barefoot” walking or running in thin or no shoes (or sneakers with the bottom cut out).

A selection of smoothie’s including Dr. Pauls Raw Animal-Based Smoothie are seen at Erewhon in Culver City.

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(Dania Maxwell/Los Angeles Times)

Erewhon’s Raw Animal Smoothie fits right into this. But at what cost? With an outbreak of H5N1 “bird flu” sweeping through dairy cows in the U.S., is it safe to ingest unpasteurized milk right now — or ever?

For the record:

10:05 a.m. July 19, 2024An earlier version of this article stated that four cases of “bird flu” have been detected in humans since March. Nine have been detected.

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Only nine cases of “bird flu” have been detected in humans since March, so the current public health risk is low, the Centers for Disease Control and Prevention says. But it recommends avoiding unpasteurized dairy in general, as drinking raw milk “can lead to serious health risks, especially for certain vulnerable populations,” it states on its website.

The U.S. Food and Drug Administration adds that it’s unclear as to whether or not the H5N1 viruses can be transmitted through consuming raw colostrum from infected cows. But it advises against drinking unpasteurized milk ever, as it may harbor germs leading to serious health issues, such as Salmonella, E. coli and Listeria.

What about raw meat, freeze-dried or otherwise? No, says the United States Department of Agriculture.

“There are a lot of different trends now with people encouraging eating raw meat, but the reality is it’s still a really risky thing to do without knowing if there is bacteria causing food borne illnesses,” said USDA Food Safety Specialist, Meredith Carothers. “When you reduce the moisture — basically dry it out [by freeze-drying] — the bacteria might not be able to multiply and thrive, but it does not kill it.”

Erewhon stands behind the “nutrient dense” ingredients in its Raw Animal Smoothie, but makes one thing clear: “We are not a healthcare provider, and we do not make health claims about our products. If you are interested in exploring health benefits, we encourage you to explore the scientific literature on the smoothie’s ingredients,” the representative said.

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Obviously, Erewhon’s gleaming produce aisles are a far cry from a doctor’s office. But the store’s comment lays plain an important distinction: Erewhon doesn’t take responsibility for your health, just for making you feel healthy.

With that in mind, I took my health into my own hands, and made a trip to the Silver Lake Erewhon.

The raw smoothie has been popular, cashier Ahly Guevara told me. She doesn’t drink it herself, but her 70-year-old grandmother, Maria, swears by it.

“She buys one every Saturday and Sunday,” Guevara said. “It makes her feel stronger.”

A customer checks out from an Erewhon store in Culver City.

A customer checks out from an Erewhon store in Culver City.

(Dania Maxwell/Los Angeles Times)

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If Maria could do it, so could I. At first sip, I gagged ever-so-slightly, visions of Looney Tunes farm animals dancing through my head. But it was a sweltering afternoon; and glistening beads of condensation dribbled down the outside of the plastic cup, which was topped with generous amounts of thick coconut cream drizzled with honey. It looked beyond refreshing.

When I was able to put the ingredients out of mind, it went down easily. The smoothie was off-the-charts yummy — rich and sweet and creamy, with notes of blueberry and banana and a lingering coconut base. Erewhon says it’s one of the store’s top-selling smoothies and is now a staple on the menu.

“This store, it’s like the Louis Vuitton of supermarkets.”

— Jordan Ben-Yehuda, Erewhon patron

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As I sipped, I noticed three customers, with identical pink-hued smoothies (unmistakably Hailey Biebers) in hand, clustered together by the entrance. The 19-year-olds were visiting Los Angeles from Arkansas for the week. On the agenda: the Hollywood sign, the Hollywood Walk of Fame, the Santa Monica Pier and … Erewhon. They regularly ogle the luxury store’s jewel-toned smoothies on social media and wanted a sip of the aspirational lifestyle.

“You see them on TikTok — it makes you want to be part of it,” one of them, Natalie Vivar, said of Erewhon’s smoothies.

Parsons School of Design student Jordan Ben-Yehuda , 20, added that the beverages’ high prices match the luxurious vibe of the store.

“It feels exclusive being here, it makes you feel special,” she said, awaiting her drink. “This store, it’s like the Louis Vuitton of supermarkets.”

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Even so, she wasn’t quite ready to try the Animal Smoothie.

“It doesn’t particularly appeal to me,” Ben-Yehuda said. “But if it’s marketed as healthy, and sold at a store like this, who am I to question it? It’s Erewhon.”

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‘Hoppers’ is delightfully unhinged and a dam good time

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‘Hoppers’ is delightfully unhinged and a dam good time

A young environmental activist becomes a beaver and integrates into a forest community in Pixar’s Hoppers.

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We’re long past the days when the Pixar brand was a reliable indicator of quality, when every other year or so would bring a new masterwork on the level of The Incredibles, Ratatouille and WALL-E. In recent years, the Disney-owned animation studio has succumbed to sequelitis; I didn’t much care for Inside Out 2 or the Toy Story spinoff Lightyear, and even ostensible originals like Soul and Elemental have felt like high-concept disappointments.

So it’s a relief as well as a pleasure to recommend Pixar’s wildly entertaining new movie, Hoppers, without reservation. Directed by Daniel Chong from a script by Jesse Andrews, this eco-themed sci-fi farce may not be vintage or all-time-great Pixar. But its unhinged comic delirium is by far the liveliest thing to emerge from the company in years.

The movie stars Piper Curda as the voice of Mabel Tanaka, a plucky 19-year-old college misfit and environmental activist who lives in the woodsy suburban town of Beaverton. Mabel is more of an animal lover than a people person. She inherited a love of nature from her late grandmother, and she wants nothing more than to protect her favorite place, a forest glade.

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The town’s popular mayor, Jerry — amusingly voiced by Jon Hamm — is trying to ram a highway through the area. But to Mabel’s alarm, the busy beavers who made the glade a haven for local wildlife have inexplicably vanished, and they seem to have taken all the other forest critters with them.

While investigating this disturbing situation, Mabel stumbles on a high-tech experiment that’s being conducted by her biology professor, Dr. Sam, voiced by Kathy Najimy. Dr. Sam calls the program Hoppers, because it allows a single human mind to enter, or “hop,” into the body of a robot animal, which can then pass itself off as an actual animal and communicate with real creatures in the wild.

Against Dr. Sam’s wishes, Mabel hops into the robot beaver and makes her way deep into the forest, where she hopes to convince a real beaver to return to the glade — and bring all the other animals back with it.

What Mabel discovers in the forest, though, is not at all what she expected. She encounters a community that includes birds, bunnies, racoons, a very grumpy bear and, of course, other beavers, including the friendly, somewhat naïve beaver king, George, endearingly voiced by Bobby Moynihan. (The movie takes the idea of the animal kingdom quite literally; the enormous vocal ensemble includes the late Isiah Whitlock Jr. as a royal goose, and Meryl Streep as the most imperious monarch butterfly imaginable.)

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Mabel Tanaka (voiced by Piper Curda) is a plucky 19-year-old college misfit and environmental activist.

Mabel Tanaka (voiced by Piper Curda) is a plucky 19-year-old college misfit and environmental activist.

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George has no idea that Mabel isn’t a real beaver, and he quickly takes a liking to her, even though her efforts to learn why the animals left the glade have a way of getting her and everyone into hot water.

None of this may sound too odd, especially coming just a few months after Zootopia 2. But Hoppers is just getting started; the movie gets funnier, stranger, and more surreal as it goes along. The mind-bending, body-swapping premise has obvious shades of Avatar, which Andrews’ script knowingly shouts out early on.

There are also references to classic horror films like The Birds and Jaws, and for good reason. Hoppers asks the question: What would happen if animals were fully aware of what humans have done to the planet — and suddenly in a position to do something about it? In the final stretch, the film almost becomes a body-snatcher movie, with a level of creepiness that may scare the youngest in the audience, though my 9-year-old laughed far more than she screamed.

I laughed a lot, too; Hoppers is full of funny throwaway lines and oddball non-sequiturs that I expect I’ll hear a hundred more times when it finally makes its way into our streaming rotation. The movie occasionally flirts with darkness, but even Pixar’s daring can only go so far, and its environmental advocacy ultimately lands on an unobjectionable message about how humans and animals can coexist.

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That may sound conventional, but it’s borne out beautifully by Mabel and George’s unlikely friendship, which happily continues even after Mabel is no longer a beaver. There’s something fitting about that: for Pixar, Hoppers is nothing short of a return to form.

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How to have the best Sunday in L.A., according to Jordan Chiles

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How to have the best Sunday in L.A., according to Jordan Chiles

Jordan Chiles is always in motion.

The decorated gymnast and two-time Olympian recently competed in the latest season of “Dancing With the Stars,” finishing in third place alongside her partner Ezra Sosa. She’s an ambassador for brands including Nike and Hero Cosmetics. In August, she launched a mentorship program called SHERO Athlete Collective for young athletes.

And in the midst of all of that, she’s finishing up her senior year at UCLA.

Sunday Funday infobox logo with colorful spot illustrations

In Sunday Funday, L.A. people give us a play-by-play of their ideal Sunday around town. Find ideas and inspiration on where to go, what to eat and how to enjoy life on the weekends.

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“I’m happy, but I’m also sad,” the 24-year-old says about her final year as a Bruin, adding, “It’s pretty cool to know that my dream school has become my legacy.”

Chiles is also in the thick of a legal battle to reclaim the bronze medal she won, then was stripped of, at the 2024 Paris Olympics. In January, the Swiss Federal Supreme Court granted her an appeal to reexamine the matter. “I’m going to stand for what is right,” she says. “I am doing the things to make sure no other athlete has to go through what I had to go through.”

With the Olympics arriving in Los Angeles in 2028, the question of whether Chiles will participate is top of mind for many fans. Her response?

“Right now, it’s just me and my college career,” she says, flashing a bright smile. “I think right now just being able to be a part of UCLA for my last season and then seeing from there on, from April until the next year, we’ll see what happens.”

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Chiles trains every day except Wednesdays and Saturdays, but on her perfect Sunday, she’d skip the gym to hang out with her dogs, take a trip to the mall and binge-watch her favorite shows.

9 a.m.: Gospel music to start the day

I feel like waking up at 9 a.m. is the perfect time because it gives you enough time in the day to do whatever, but also you didn’t wake up too early. The first thing I’d probably do aside from washing my face and brushing my teeth, is put on gospel music or listen to anything that can put my mind at ease. If I don’t have practice, then that’s typically what I’m doing, cleaning my house and starting to rejuvenate my body differently. I’d take my dogs out. I have an Aussie doodle, a teacup poodle and a maltipoo. Their names are Versace, Chanel and Dolce Gabbana. Very bougie dogs.

9:30 a.m.: Breakfast with a side of “Chicago Fire”

I’d cook for myself. I like typical scrambled eggs, bacon, avocado toast and sometimes a bagel. To get in some fruit, I’d drink some apple juice to make it feel like, “OK, this was a great, healthy breakfast.” Then I’d most likely sit on my couch and start binge-watching something. This is where lazy Jordan comes in. Like I got up, I did this, I ate, so now it’s time to relax. I’ve recently been watching all of the Chicago [shows] like “Chicago Fire,” “Chicago PD” and “Chicago Med.” I also recently started rewatching “Pretty Little Liars.”

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12:30 p.m. Shop for athleisure and other goodies

This is typically when Jordan feels like she needs to go shopping. I’d put my dogs up and go to the mall. I deserve to go shop. I deserve to go splurge. I like going to the Topanga mall. I really, really like Jamba Juice and there’s one in the Topanga mall. I used to know the secret menu by heart before they started putting it on the actual menu. My go-to is the White Gummi smoothie.

I love streetwear, so if there’s sneaker stores around, I’d check that out. I sometimes end up in an Apple Store, don’t ask me how or why. It just always ends up like that. If I need to get athleisure wear, I always go to Nike. You can never have too many Nike Pros. If I need to get my eyebrows threaded or my nails done, I can do everything at the mall while I’m shopping.

4 p.m.: Time for homework

I’m heading back home so I can beat traffic and let my dogs out. I’d probably sit on my couch, scrolling on Pinterest, trying to figure out what I’m going to eat. Then I’d start doing my homework. Since I am still in college, I’d start whatever I need to do for that week. I try to stay as organized as best as I can because it is hard being a businesswoman and still being a college student. I’d probably do homework for about 2 ½ hours.

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7 p.m.: Domino’s pizza and more binge-watching

I’d turn whatever show I’m watching back on, then I’d either cook or sometimes I’ll order in. It honestly depends on what Sunday it is. If it’s football Sunday, you know I have the wings and the typical Sunday vibes. But if it’s not, I might make tacos or Alfredo, or order off Uber Eats. I know this is probably crazy but I really, really, really, really love Domino’s. I am a pizza person. My Domino’s order is a small pepperoni, pineapple, olives and sausage slice … hand tossed, cheesed up, and then I will get a side of garlic knots and a side of buffalo wings with ranch.

If it’s not Domino’s, then I either will do Shake Shack or Wendy’s. I know it’s probably crazy and you’re like “Jordan, you’re an athlete,” but sometimes a girl just has to go in that direction. I like teriyaki food and hibachi places, so I’d either order from a place called Blazed N Glazed or Teriyaki Madness, or this place on campus called Hibachi Papi.

9 p.m. Video games before bed

I have an Xbox and a PlayStation, so sometimes I will go into my game room and just literally sit in my chair and play “Call of Duty” or “Halo.” Other than that, I have no night rituals. I will just make sure my dogs are fed. I always pray before I go to bed and my skincare is legit all Medicube, but I always make sure to do a face mask every other day before I go to bed.

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10:30 p.m.: Prepare for an early practice

Since I probably have to wake up the next morning for an early practice, I feel like 10:30 p.m. is a good time to go to sleep. Unless I’m doing something with my friends and we don’t get back until like 11:30 p.m., but other than that, I’m in my bed or at least on my couch just relaxing.

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No matter what happens at the Oscars, Delroy Lindo embraces ‘the joy of this moment’

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No matter what happens at the Oscars, Delroy Lindo embraces ‘the joy of this moment’

Delroy Lindo is nominated for an Oscar for best supporting actor for his role in Sinners.

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Over the course of his decades-long career on stage and in Hollywood, Sinners actor Delroy Lindo has experienced firsthand what he calls the “disappointments, the vicissitudes of the industry.”

On Feb. 22, at the BAFTA awards in London, Lindo and Sinners co-star Michael B. Jordan were the first presenters of the evening when a man with Tourette syndrome shouted a racial slur.

Initially, Lindo says, he questioned if he had heard correctly. Then, he says, he adjusted his glasses and read the teleprompter: “I processed in the way that I process, in a nanosecond. Mike did similarly, and we went on and did our jobs.”

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Lindo describes the BAFTA incident as “something that started out negatively becoming a positive.” A week after the BAFTAs, he appeared with Sinners director Ryan Coogler at the NAACP awards.

“The fact that I could stand there in a room predominantly of our people …  and feel safe, feel loved, feel supported,” he says. “I just wanted to officially, formally say thank you to our people and to all of the people who have supported us as a result of that event, that incident.”

Sinners is a haunting vampire thriller about twins (both played by Jordan) who open a juke joint in 1930s Mississippi. The film has been nominated for a record 16 Academy Awards, including best actor for Jordan and best supporting actor for Lindo, who plays a blues musician named Delta Slim.

This is Lindo’s first Oscar nomination; five years ago, many felt his performance in the Spike Lee film Da 5 Bloods deserved recognition from the Academy. When that didn’t happen, Lindo admits he was disappointed, but he had no choice but to move on.

“I have never taken my marbles and gone home,” he says. “And I want to claim that I will not do that now. I will continue working.”

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Interview highlights

On his preparation to play Delta Slim

Various people have mentioned … [that] my presence reminds them of an uncle or their grandfather, somebody that they knew from their families, and that is a huge compliment, but more importantly than being a compliment, it’s an affirmation for the work. My preparation for this started with Ryan sending me two books, Blues People, by Amiri Baraka — who was [known as] LeRoi Jones when he wrote the book — and Deep Blues, by Robert Palmer.

DELROY LINDO as Delta Slim in Warner Bros. Pictures’ “SINNERS,” a Warner Bros. Pictures release. Source:

Lindo, shown above in his role as Delta Slim, says director Ryan Coogler “created a sacred space for all of us” on the Sinners set.

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In reading those books and then referencing those books, continuing to reference those throughout production, I was given an entrée into the worlds, the lifestyles of these musicians. There’s a certain kind of itinerant quality that they moved around a lot. The constant for them is their music, so that there is this deep-seated connection to the music.

On being Oscar-nominated for the first time — and thinking about other Black actors, including Halle Berry and Lou Gossett Jr., who had trouble getting work after their wins

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I will not view it as a curse, because I am claiming the victory in this process, no matter what happens. … In terms of this moment, I absolutely am claiming, as much as I can, the joy of this moment. I’m not saying I don’t have trepidation, I do. It’s the reason I was not listening to the broadcast this year when the nominations were announced. I did not want to set myself up. But I’m … attempting as much as I can to fortify myself and know in my heart that I will continue working as an actor. I absolutely will.

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On being “othered” as a child because of his race

Because my mom was studying to be a nurse they would not allow her to have an infant child with her on campus, so as a result of that, I was sent to live with a white family in a white working class area of London. … I was loved, I was cared for, but as a result of living with this family in this all-white neighborhood, I went to an all-white elementary or primary school. And I was literally the only Black child in an all-white school.

So one afternoon, after school had ended, I was playing with one of my playmates … And at a certain point in our game, a car pulls up, and this kid that I was playing with goes over to the car and has a very short conversation with whomever was in the car, which I now know was his parent, his father. He comes back and he … says, “I can’t play with you.” And that was the end of the game.

On the experience of writing his forthcoming memoir

It’s been healing, actually. I’m not denying that it has opened me up. I’ve been compelled to scrutinize myself. I’m using that word very advisedly, “scrutinized.” It’s a scrutiny, it’s an examination of oneself. But in my case, because a very, very, very significant part of what I’m writing has to do with re-examining my relationship with my mom. And so my mom is a protagonist in my memoir. I’m told by my editor and by my publisher that one of the attractions to what I’m writing is that it is not a classic “celebrity memoir.” I am examining history. I’m examining culture. I’m looking at certain passages of history through the lens of the “Windrush” experience [of Caribbean immigrants who came to the UK after World War II].

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On getting a masters degree to help him write his mother’s story

My mom deserved it. My mom is deserving. And not only is my mom deserving, by extension, all the people of the Windrush generation are deserving. Stories about Windrush are not part of the global cultural lexicon commensurate with its impact. The people of Windrush changed the definition of what it means to be British. There are all these Black and brown people, theretofore members of what used to be called the British Commonwealth. And they were invited by the British government to come to England, the United Kingdom, to help rebuild the United Kingdom in the aftermath of the destruction of World War II. My mom was part of that movement. They helped rebuild construction, construction industry, transportation industry, critically, the health industry, the NHS, the National Health Service. My mom is a nurse.

The reason that I went into NYU was because my original intention was to write a screenplay about my mom. I wanted to write a screenplay about my mom because I looked around and I thought: Where are the feature films that have as protagonist a Caribbean female, a Black female, where are they? … I wanted to address that, I wanted to correct that, what I see as being an imbalance.

Ann Marie Baldonado and Susan Nyakundi produced and edited this interview for broadcast. Bridget Bentz, Molly Seavy-Nesper and Beth Novey adapted it for the web.

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