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“Who is buying this?!” Has Erewhon’s ‘raw animal smoothie’ taken L.A. health food too far?

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“Who is buying this?!” Has Erewhon’s ‘raw animal smoothie’ taken L.A. health food too far?

I was at a cocktail party a few months ago in Studio City when, suddenly, one conversation rose above the din of guest’s chatter, and quickly arrived at a consensus: Erewhon had gone too far.

“Animal organs, ground up!” one guest squealed, crinkling his nose.

“Oh my god, yes,” his friend agreed. “Erewhon’s smoothies are Out. Of. Control!”

They were referring to the luxury grocery store’s “Raw Animal Smoothie,” a concoction of Kefir (fermented milk), beef organs, so-called Immunomilk (freeze-dried cow’s colostrum, which is its initial breast milk after giving birth), raw honey, blueberries, bananas, lucuma fruit sweetener, coconut cream, sea salt and maple syrup.

The beverage is one of many celebrity and influencer collaborations within Erewhon’s extended smoothie universe. This one credited to fitness influencer Dr. Paul Saladino, author of “The Carnivore Code,” who proselytizes the health benefits of eating animal organs. He says they aid with immunity, gut health, weight loss and bone strength, among other things. His Austin-based company, Heart & Soil, provides the beef organs and Immunomilk for Erewhon’s Raw Animal Smoothie. Erewhon’s website describes it as having a “creamy texture with a hint of sweetness and a touch of tartness.”

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You may be thinking: Ew. And also: How? But, despite the smoothie’s official name — “Dr. Paul’s Raw Animal-Based Smoothie” — there’s one giant asterisk to this gambit. Erewhon says the mix of uncooked beef livers, hearts, pancreases, kidneys and spleens swirling through the coconut cream in the beverage should not be considered “raw.”

“They’re desiccated, or freeze-dried, to preserve the organs as a nutrient-dense powder,” a representative of the store said via email.

Erewhon’s Organic Tonic Bars, where their frothy smoothies are made fresh to order, have cultivated a posh scene unto themselves. Lithe, well-groomed customers in Gucci flip flops and leisurewear regularly crowd these areas at all times of the day in Erewhon’s 10 L.A. locations.

New smoothie partnerships, developed in conjunction with — and heavily promoted by — celebrities and social media stars are announced regularly. Others include Kendall Jenner’s $23 “Peaches and Cream Smoothie,” the most expensive on the menu, and a recently released “Sunscreen Smoothie,” a sea blue and cloudy swirl inspired by the sunscreen brand Vacation. “Hailey Bieber’s $19 Strawberry Glaze Skin Smoothie” is by far the store’s most popular since debuting in 2022 alongside Bieber’s skincare line, Rhode.

But the Raw Animal Smoothie, which debuted on the menu a year ago, might be the store’s biggest conversation-starter yet.

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“Who is buying this?!” one shopper ranted on TikTok. “I just can’t — like, it makes me want to barf looking at the ingredients. If you are super-rich and you’re spending your money on this smoothie, if this is something you’re into, I need some explanations.”

There are scores of people online who’ve filmed their own taste-tests, plenty of them positive.

“You can feel the iron in this. It’s a little bit beefy,” a fan of the drink said in a TikTok post captioned “Worth it.”

The drink may be clickbait, but it also speaks to a growing lifestyle trend that espouses going back to basics. And by that, we mean the Neanderthal era. A step beyond trends like the Paleo (or caveman) diet, it includes eating raw meat; rising and sleeping with the rhythms of the sun; and “barefoot” walking or running in thin or no shoes (or sneakers with the bottom cut out).

A selection of smoothie’s including Dr. Pauls Raw Animal-Based Smoothie are seen at Erewhon in Culver City.

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(Dania Maxwell/Los Angeles Times)

Erewhon’s Raw Animal Smoothie fits right into this. But at what cost? With an outbreak of H5N1 “bird flu” sweeping through dairy cows in the U.S., is it safe to ingest unpasteurized milk right now — or ever?

For the record:

10:05 a.m. July 19, 2024An earlier version of this article stated that four cases of “bird flu” have been detected in humans since March. Nine have been detected.

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Only nine cases of “bird flu” have been detected in humans since March, so the current public health risk is low, the Centers for Disease Control and Prevention says. But it recommends avoiding unpasteurized dairy in general, as drinking raw milk “can lead to serious health risks, especially for certain vulnerable populations,” it states on its website.

The U.S. Food and Drug Administration adds that it’s unclear as to whether or not the H5N1 viruses can be transmitted through consuming raw colostrum from infected cows. But it advises against drinking unpasteurized milk ever, as it may harbor germs leading to serious health issues, such as Salmonella, E. coli and Listeria.

What about raw meat, freeze-dried or otherwise? No, says the United States Department of Agriculture.

“There are a lot of different trends now with people encouraging eating raw meat, but the reality is it’s still a really risky thing to do without knowing if there is bacteria causing food borne illnesses,” said USDA Food Safety Specialist, Meredith Carothers. “When you reduce the moisture — basically dry it out [by freeze-drying] — the bacteria might not be able to multiply and thrive, but it does not kill it.”

Erewhon stands behind the “nutrient dense” ingredients in its Raw Animal Smoothie, but makes one thing clear: “We are not a healthcare provider, and we do not make health claims about our products. If you are interested in exploring health benefits, we encourage you to explore the scientific literature on the smoothie’s ingredients,” the representative said.

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Obviously, Erewhon’s gleaming produce aisles are a far cry from a doctor’s office. But the store’s comment lays plain an important distinction: Erewhon doesn’t take responsibility for your health, just for making you feel healthy.

With that in mind, I took my health into my own hands, and made a trip to the Silver Lake Erewhon.

The raw smoothie has been popular, cashier Ahly Guevara told me. She doesn’t drink it herself, but her 70-year-old grandmother, Maria, swears by it.

“She buys one every Saturday and Sunday,” Guevara said. “It makes her feel stronger.”

A customer checks out from an Erewhon store in Culver City.

A customer checks out from an Erewhon store in Culver City.

(Dania Maxwell/Los Angeles Times)

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If Maria could do it, so could I. At first sip, I gagged ever-so-slightly, visions of Looney Tunes farm animals dancing through my head. But it was a sweltering afternoon; and glistening beads of condensation dribbled down the outside of the plastic cup, which was topped with generous amounts of thick coconut cream drizzled with honey. It looked beyond refreshing.

When I was able to put the ingredients out of mind, it went down easily. The smoothie was off-the-charts yummy — rich and sweet and creamy, with notes of blueberry and banana and a lingering coconut base. Erewhon says it’s one of the store’s top-selling smoothies and is now a staple on the menu.

“This store, it’s like the Louis Vuitton of supermarkets.”

— Jordan Ben-Yehuda, Erewhon patron

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As I sipped, I noticed three customers, with identical pink-hued smoothies (unmistakably Hailey Biebers) in hand, clustered together by the entrance. The 19-year-olds were visiting Los Angeles from Arkansas for the week. On the agenda: the Hollywood sign, the Hollywood Walk of Fame, the Santa Monica Pier and … Erewhon. They regularly ogle the luxury store’s jewel-toned smoothies on social media and wanted a sip of the aspirational lifestyle.

“You see them on TikTok — it makes you want to be part of it,” one of them, Natalie Vivar, said of Erewhon’s smoothies.

Parsons School of Design student Jordan Ben-Yehuda , 20, added that the beverages’ high prices match the luxurious vibe of the store.

“It feels exclusive being here, it makes you feel special,” she said, awaiting her drink. “This store, it’s like the Louis Vuitton of supermarkets.”

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Even so, she wasn’t quite ready to try the Animal Smoothie.

“It doesn’t particularly appeal to me,” Ben-Yehuda said. “But if it’s marketed as healthy, and sold at a store like this, who am I to question it? It’s Erewhon.”

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It Started with a Midnight Swim and a Kiss Under the Stars

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It Started with a Midnight Swim and a Kiss Under the Stars

When Marian Sherry Lurio and Jonathan Buffington Nguyen met at a mutual friend’s wedding at Higgins Lake, Mich., in July 2022, both felt an immediate chemistry. As the evening progressed, they sat on the shore of the lake in Adirondack chairs under the stars, where they had their first kiss before joining others for a midnight plunge.

The two learned that the following weekend Ms. Lurio planned to attend a wedding in Philadelphia, where Mr. Nguyen lives, and before they had even exchanged numbers, they already had a first date on the books.

“I have a vivid memory of after we first met,” Mr. Nguyen said, “just feeling like I really better not screw this up.”

Before long, they were commuting between Philadelphia and New York City, where Ms. Lurio lives, spending weekends and the odd remote work days in one another’s apartments in Philadelphia and Manhattan. Within the first six months of dating, Mr. Nguyen joined Ms. Lurio’s family for Thanksgiving in Villanova, Pa., and, the following month, she met his family in Beavercreek, Ohio, at a surprise birthday party for Mr. Nguyen’s mother.

Ms. Lurio, 32, who grew up in Merion Station outside Philadelphia, works in investor relations administration at Flexpoint Ford, a private equity firm. She graduated from Dartmouth College with a bachelor’s degree in history and psychology.

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Mr. Nguyen, also 32, was born in Knoxville, Tenn., and raised in Beavercreek, Ohio, from the age of 7. He graduated from Haverford College with a bachelor’s degree in political science and is now a director at Doyle Real Estate Advisors in Philadelphia.

Their long-distance relationship continued for the next few years. There were dates in Manhattan, vacations and beach trips to the Jersey Shore. They attended sporting events and discovered their shared appreciation of the 2003 film, “Love Actually.”

One evening, Mr. Nguyen recalled looking around Ms. Lurio’s small New York studio — strewed with clothes and the takeout meal they had ordered — and feeling “so comfortable and safe.” “I knew that this was something different than just sort of a fling,” he said.

It was an open question when they would move in together. In 2024, Ms. Lurio began the process of moving into Mr. Nguyen’s home in Philadelphia — even bringing her cat, Scott — but her plans changed midway when an opportunity arose to expand her role with her current employer.

Mr. Nguyen was on board with her decision. “It almost feels like stolen valor to call it ‘long distance,’ because it’s so easy from Philadelphia to New York,” Mr. Nguyen said. “The joke is, it’s easier to get to Philly from New York than to get to some parts of Brooklyn from Manhattan, right?”

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In January 2025, Mr. Nguyen visited Ms. Lurio in New York with more up his sleeve than spending the weekend. Together they had discussed marriage and bespoke rings, but when Mr. Nguyen left Ms. Lurio and an unfinished cheese plate at the bar of the Chelsea Hotel that Friday evening, she had no idea what was coming next.

“I remember texting Jonathan,” Ms. Lurio said, bewildered: “‘You didn’t go toward the bathroom!’” When a Lobby Bar server came and asked her to come outside, Ms. Lurio still didn’t realize what was happening until she was standing in the hallway, where Mr. Nguyen stood recreating a key moment from the film “Love Actually,” in which one character silently professes his love for another in writing by flashing a series of cue cards. There, in the storied Chelsea Hotel hallway still festooned with Christmas decorations, Mr. Nguyen shared his last card that said, “Will you marry me?”

They wed on April 11 in front of 200 guests at the Pump House, a covered space on the banks of Philadelphia’s Schuylkill River. Mr. Nguyen’s sister, the Rev. Elizabeth Nguyen, who is ordained through the Unitarian Universalist Association, officiated.

Although formal attire was suggested, Ms. Lurio said that the ceremony was “pretty casual.” She and Jonathan got ready together, and their families served as their wedding parties.

“I said I wanted a five-minute wedding,” Ms. Lurio recalled, though the ceremony ended up lasting a little longer than that. During the ceremony, Ms. Nguyen read a homily and jokingly added that guests should not ask the bride and groom about their living arrangements, which will remain separate for the foreseeable future.

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While watching Ms. Lurio walk down the aisle, flanked by her parents, Mr. Nguyen said he remembered feeling at once grounded in the moment and also a sense of dazed joy: “Like, is this real? I felt very lucky in that moment — and also just excited for the party to start!”

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L.A. Affairs: I loved someone who felt he couldn’t be fully seen with me

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L.A. Affairs: I loved someone who felt he couldn’t be fully seen with me

He always texted when he was outside. No call, no knock. It was just a message and then the soft sound of my door opening. He moved like someone practiced in disappearing.

His name meant “complete” in Arabic, which is what I felt when we were together.

I met him the way you meet most things that matter in Los Angeles — without intending to. In our senior year at a college in eastern L.A. County, we were introduced through mutual friends, then thrown together by the particular gravity of people who recognized something in each other. He was a Muslim medical student, conservative and careful and funny in the dry, precise way of someone who has always had to choose his words. I was loud where he was quiet, messy where he was disciplined. I was out. He was not.

I understood, or thought I did. I thought that I couldn’t get hurt if I was completely conscious throughout the endeavor. Los Angeles has a way of making you feel like the whole world shares your freedoms — until you realize the city is enormous, and not all of it belongs to you in the same way.

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For months, our world was confined to my apartment. He would slip in after dark, and we’d stay up late talking about his family in Iran, classical music and the particular pressure of being the son someone sacrificed everything to bring here. He told me things he said he’d never told anyone, and I believed him.

The orange glow from my Nesso lamp lit his face while the indigo sky pressed against the window behind him. In our small little world, we were safe. Outside was another matter.

On our first real date, I took him to the L.A. Phil’s “An Evening of Film & Music: From Mexico to Hollywood” program. I told him they were cheap seats even though they were the first row on the terrace. He was thrilled in the way only someone who doesn’t expect to be delighted actually gets delighted — fully, without guarding it. I put my arm around his shoulders. At some point, I shifted and moved it, and he nudged it back. He was OK with PDA here.

I remember thinking that wealth is a great barrier to harm and then feeling silly for extrapolating my own experience once again. Inside Walt Disney Concert Hall, we were just two people in love with the same music.

Outside was still another matter.

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In February, on Valentine’s Day, he took me to a Yemeni restaurant in Anaheim. We hovered over saffron tea surrounded by other young Southern Californians, and we looked like friends. Before we went in, we sat in the parking lot of the strip mall — signs in Arabic advertising bread, coffee, halal meats, the Little Arabia District — hand in hand. I leaned over to kiss him.

“Not here,” he said. His eyes shifted furtively. “Someone might see.”

I understood, or told myself I did, but I was saddened. Later, after the kind of reflection that only arrives in the wreckage, I would understand something harder: I had been unconsciously asking him to choose, over and over, between the people he loved and the person he loved. I had a long pattern of choosing unavailable men, telling myself it was because I could handle the complexity. The truth was more embarrassing. I thought that if someone like him chose me anyway — chose me over the weight of societal expectations — it would mean I was worth choosing. It took me a long time to see how unfair that was to him and to me.

We went to the Norton Simon Museum together in November, on the kind of gray Pasadena day when the 210 Freeway roars in the background like white noise. He studied for the MCAT while I wrote a paper on Persian rugs. In between practice problems, he translated ancient Arabic scripts for me. I thought, “We make a good team.” Afterward, we walked through the galleries and he didn’t let go of my arm.

That was the version of us I kept returning to — when the ending came during Ramadan. It arrived as a spiritual reflection of my own. I texted: “Does this end at graduation — whatever we are doing?”

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He thought I meant Ramadan. I did not mean Ramadan.

“I care about you,” he wrote, “but I don’t want you to think this could work out to anything more than just dating. I mean, of course, I’ve fantasized about marrying you. If I could live my life the way I wanted, of course I would continue. I’m just sad it’s not in this lifetime.”

I was in Mexico City when these texts were exchanged. That night I flew to Oaxaca to clear my head and then, after less than 24 hours, flew back to L.A. No amount of vacation would allow me to process what had just happened, so I threw myself back into work.

My therapist told me to use the conjunction “and” instead of “but.” It happened, and I am changed. The harm I caused and the love I felt. The beauty of what we made and the impossibility of where it could go. She gave me a knowing smile when I asked if it would stay with me forever. She didn’t answer, which was the answer.

I think about the freeways now, the way Joan Didion called them our only secular communion. When you’re on the ground in Los Angeles, the world narrows to the few blocks around you. Get on the freeway and you understand the whole body of the city at once: the arteries, the pulse, the scale of the thing.

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You understand that you are a single cell in something enormous and moving. It is all out of your control. I am in a lane. The lane shaped how I drive. He was simply in a different lane, and his lane shaped him, and those two facts can coexist without either of us being the villain of the sad story.

He came like a secret in the night, and he left the same way. What we made in between was real and complicated and mine to hold forever, hoping we find each other in the next life.

The author lives in Los Angeles.

L.A. Affairs chronicles the search for romantic love in all its glorious expressions in the L.A. area, and we want to hear your true story. We pay $400 for a published essay. Email LAAffairs@latimes.com. You can find submission guidelines here. You can find past columns here.

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The Nerve Center of This Art Fair Isn’t Painting. It’s Couture.

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The Nerve Center of This Art Fair Isn’t Painting. It’s Couture.

The art industry is increasingly shaped by artists’ and art businesses’ shared realization that they are locked in a fierce struggle for sustained attention — against each other, and against the rest of the overstimulated, always-online world. A major New York art fair aims to win this competition next month by knocking down the increasingly shaky walls between contemporary art and fashion.

When visitors enter the Independent art fair on May 14, they will almost immediately encounter its open-plan centerpiece: an installation of recent couture looks from Comme des Garçons. It will be the first New York solo presentation of works by Rei Kawakubo, the brand’s founder and mastermind, since a lauded 2017 survey exhibition at the Metropolitan Museum of Art’s Costume Institute.

Art fairs have often been front and center in the industry’s 21st-century quest to capture mindshare. But too many displays have pierced the zeitgeist with six-figure spectacles, like Maurizio Cattelan’s duct-taped banana and Beeple’s robot dogs. Curating Independent around Comme des Garçons comes from the conviction that a different kind of iconoclasm can rise to the top of New York’s spring art scrum.

Elizabeth Dee, the founder and creative director of Independent, said that making Kawakubo’s work the “nerve center” of this year’s edition was a “statement of purpose” for the fair’s evolution. After several years at the compact Spring Studios in TriBeCa, Independent will more than double its square footage by moving to Pier 36 at South Street, on the East River. Dee has narrowed the fair’s exhibitor list, to 76, from 83 dealers in 2025, and reduced booth fees to encourage a focus on single artists making bold propositions.

“Rei’s work has been pivotal to thinking about how my work as a curator, gallerist and art fair can push boundaries, especially during this extraordinary move toward corporatization and monoculture in the art world in the last 20 years,” Dee said.

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Kawakubo’s designs have been challenging norms since her brand’s first Paris runway show in 1981, but her work over the last 13 years on what she calls “objects for the body” has blurred borders between high fashion and wearable sculpture.

The Comme des Garçons presentation at Independent will feature 20 looks from autumn-winter 2020 to spring-summer 2025. Forgoing the runway, Kawakubo is installing her non-clothing inside structures made from rebar and colored plastic joinery.

Adrian Joffe, the president of both Comme des Garçons International and the curated retailer Dover Street Market International (and who is also Kawakubo’s husband), said in an interview that Kawakubo’s intention was to create a sculptural installation divorced from chronology and fashion — “a thing made new again.”

Every look at Independent was made in an edition of three or fewer, but only one of each will be for sale on-site. Prices will be about $9,000 to $30,000. Comme des Garçons will retain 100 percent of the sales.

Asked why she was interested in exhibiting at Independent, the famously elusive Kawakubo said via email, “The body of work has never been shown together, and this is the first presentation in New York in almost 10 years.” Joffe added a broader philosophical motivation. “We’ve never done it before; it was new,” he said. Also essential was the fair’s willingness to embrace Kawakubo’s vision for the installation rather than a standard fair booth.

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Kawakubo began consistently engaging with fine art decades before such crossovers became commonplace. Since 1989, she has invited a steady stream of contemporary artists to create installations in Comme des Garçons’s Tokyo flagship store. The ’90s brought collaborations with the artist Cindy Sherman and performance pioneer Merce Cunningham, among others.

More cross-disciplinary projects followed, including limited-release direct mailers for Comme des Garçons. Kawakubo designs each from documentation of works provided by an artist or art collective.

The display at Independent reopens the debate about Kawakubo’s proper place on the continuum between artist and designer. But the issue is already settled for celebrated artists who have collaborated with her.

“I totally think of Rei as an artist in the truest sense,” Sherman said by email. “Her work questions what everyone else takes for granted as being flattering to a body, questions what female bodies are expected to look like and who they’re catering to.”

Ai Weiwei, the subject of a 2010 Comme des Garçons direct mailer, agreed that Kawakubo “is, in essence, an artist.” Unlike designers who “pursue a sense of form,” he added, “her design and creation are oriented toward attitude” — specifically, an attitude of “rebellion.”

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Also taking this position is “Costume Art,” the spring exhibition at the Costume Institute. Opening May 10, the show pairs individual works from multiple designers — including Comme des Garçons — with artworks from the Met’s holdings to advance the argument made by the dress code for this year’s Met gala: “Fashion is art.”

True to form, Kawakubo sometimes opts for a third way.

“Rei has often said she’s not a designer, she’s not an artist,” Joffe said. “She is a storyteller.”

Now to find out whether an art fair sparks the drama, dialogue and attention its authors want.

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