Lifestyle
Meet Anh Phoong, L.A.’s latest billboard celebrity, serving looks with Humberto Leon
Anh Phoong stands in front of one of her L.A. billboards. Phoong wears Oori Ott bodysuit and shorts, Firmé Atelier jacket.
(Kanya Iwana/For The Times)
Anh Phoong isn’t afraid of heights. She has a vivid memory of herself in college dancing on top of a nightclub speaker. It’s an image that her friends won’t let her live down to this day, telling her, “Anh, all we remember you as is the girl on speakers.”
Now, she’s the woman on billboards.
If her name doesn’t immediately ring a bell, it will when it’s said in a sentence: “Something wrong? Call Anh Phoong.” I first saw the personal injury attorney’s blue-and-yellow billboards last November. They struck me in a way that no other lawyer billboard has. There was a campiness that I couldn’t quite put my finger on, so I snapped a photo and posted it on my Instagram story. “This is such a serve,” I typed. Immediately, other friends replied, also curious about this Asian woman who was giving Jacoby & Meyers and Shen Yun a run for their money.
Six months later I’m meeting Phoong for dinner. She’s in L.A. for her goddaughter’s college graduation and wants Asian food. Phoong is Chinese Vietnamese, which means I’m twice more likely to disappoint her with restaurant recommendations. And so, we meet at Lasita in Chinatown, a Filipino rotisserie spot that I know we’ll both love.
Phoong tells me a story over dinner. Earlier that day, Phoong and her assistant, Linh Lee, had been walking in downtown L.A., and just as they were about to cross the street, Lee saw her boss’s advert on the back of a bus. When she tried to get Phoong’s attention, she realized that it wasn’t Anh Phoong on the bus — it was Glen Powell. “Keep your hands clean. Call Dean,” the sign read. The actor was wearing a red sweater reminiscent of Phoong’s outfit in her billboards, standing in the middle of a blue-and-yellow sign. At the bottom corner, Lee noticed the Netflix logo and then it clicked: It was a parody poster promoting the streaming service’s new film “Hit Man.”
Anh Phoong wears Gao top and skirt.
“We weren’t sure if it was coincidental that [Netflix’s] billboards looked exactly like one of Anh’s, but after reading their slogan, we were sure it was an imitation,” Lee says. Phoong adds, “I’m flattered by that. The best compliment is when people try to imitate you.”
Her catchphrase has a specific cadence — one that easily evokes a laugh after every recitation. It’s a simple rhyme that Phoong’s husband came up with during a vacation in 2016. The couple spitballed a few ideas on their cruise until they landed on her now-famous slogan, which she initially thought was “so stupid, it’s not going to work.”
Little did she know that the catchphrase would later catapult her Sacramento firm into the pop culture zeitgeist. When businesses pulled back on advertising spending during the pandemic, Phoong noticed all the empty discounted billboards in California. She took advantage of the bundles and expanded her business to the Bay Area. Last November, the “Queen of NorCal,” as she’s dubbed, finally set her sights on the City of Angels.
While most attorneys would slap a lawsuit, Phoong clapped back by taking over L.A.
“What started happening in Northern California was a lot of the L.A. lawyers were coming up here,” Phoong explains. “They would pretend to be me. They’re buying my name, buying Google ads.” One day, Phoong says, a man stormed into her office claiming to be her client. She had no record of him, but he insisted that he was telling the truth. After looking through his contract, Phoong discovered that the man called another firm’s number from a Google ad, which was posing as Phoong Law.
“Don’t buy my name and tell people you’re me. That’s straight up fraud,” she says. While most attorneys would slap a lawsuit, Phoong clapped back by taking over L.A.
Almost immediately, her advertisements took the city by storm. “Just saw an Anh Phoong billboard in L.A… she’s EVOLVING,” someone wrote on X. “No single person or company has ever had a better billboard marketing campaign than her, and it needs to be studied in school,” TikToker Ben Trinh said in a video.
I didn’t realize until I moved here from the Midwest that Angelenos stan lawyers as if they were celebrities. When famed personal injury attorney Larry H. Parker died in March, there was an outpouring of tributes on social media. The 75-year-old lawyer was an early adopter of litigation advertising on TV, and became known for his catchphrase, “We’ll fight for you.”
Anh Phoong wears Oori Ott top and Leeann Huang skirt.
“Not everyone knows who the big movie or pop star is, yet we all know who the local injury lawyer is,” Alfonso Gonzalez Jr. tells me. The visual artist, who started his career as a billboard painter, recently closed out his installation at Jeffrey Deitch’s “At the Edge of the Sun” exhibit. Gonzalez hand-painted real local injury lawyer advertisements on over 30 canvases, from Adriana’s Insurance to James Wang.
“The way we navigate the sprawling landscape on streets and freeways via car, combined with the influence of the movie industry, creates the perfect environment for the billboard format,” he explains.“There’s a long history of hand-painted billboards in Hollywood, primarily for movie posters, but also for local icons such as Angelyne,” Gonzalez adds.
In 1984, a series of billboards went up around town depicting a blond woman in suggestive poses. The only text was her name, Angelyne, emblazoned in hot pink letters. Nobody knew who this mysterious blondie was, but her billboards attracted the public’s attention — leading to offers from film studios and magazines. Gonzalez, who apprenticed under Angelyne’s original billboard painters, thinks of some of these lawyers as present-day Angelynes. But he also critiques the influx of personal injury billboards in his work by “humorously confronting marketing tactics such as fear-mongering and appealing to specific demographics.”
“I don’t want to intimidate people because a lot of the time you can’t be real with your lawyer”
— Anh Phoong
Phoong says she’s not in the business of instilling fear. “I don’t want to intimidate people because a lot of the time you can’t be real with your lawyer,” she tells me over our plates of pork belly lechon and Napa caesar salad. “Anybody can get into a car accident … but you don’t know who you can go to except for the white guys.” She knows she doesn’t fit in, adding, “What you would typically see was an older white male; dominant, a powerhouse, and straight-faced. We wanted to be different.”
The first decision she made was to not wear a suit in her billboards. “I just want to be real; I want people to see me,” she says. In her first billboard, she was intentional about wearing a black dress because it felt “safe.” Phoong wanted to incorporate more of her personal style, telling me her favorite designers include Gucci, Hermès, Givenchy and Dolce & Gabbana. Eventually, she added more colors to her billboard outfits, later donning a burgundy and blue dress that even inspired a drag look.
Alpha Andromeda has been doing drag in the Bay Area for years, but one particular performance last summer caught Phoong’s attention. The drag queen was in a trench coat performing to “Vroom Vroom” by Charli XCX on stage. Then, the lights went off and came back on. Alpha Andromeda was now in a blue dress impersonating Phoong, lip-syncing to her TV commercial intercut with Blondie’s “Call Me.”
Anh Phoong wears Koredoko top and Oori Ott shorts.
“That billboard that you pass on your commute everyday? That’s drag now!” Alpha Andromeda tells me.
Being on a billboard wasn’t something Phoong was necessarily prepared for. “Struggling with teeth and being a young girl not feeling pretty enough, and then putting myself on a billboard? It’s a lot,” she says. “It’s not like ‘Oh, my God, I love myself so much.’ I was scared as hell.” She understands that the billboards are more than just about herself; it’s about representation. “The majority of my clients are minorities,” she explains. “I think they identify with me, and that’s who I want.” When Phoong Law traces their intake calls, their billboards are the No. 1 driving factor — and people aren’t just calling about legal services.
“I had a girl in Oakland, she was 12 years old, and her aunt reached out,” Phoong shares. The woman asked if the attorney had any merch to send her niece for her birthday. Phoong didn’t have any merch at the time, so instead she invited the girl out to lunch. (Since that encounter, however, the attorney is now on a shirt.)
As our dinner’s winding down, our server comes back with a slice of calamansi cream pie and recognizes who he’s been tending to all night. “Oh my God, you’re Anh Phoong!” he exclaims.
We all laugh at the interaction, a sure sign that Phoong has officially seeped into pop culture — our modern-day Angelyne, decked out in Gucci.
In early May, Phoong finally met Alpha Andromeda. The attorney found herself back at the club for the reopening of the Stud, a historic queer bar in San Francisco that closed during the pandemic. There was already buzz that Phoong would be making an appearance that night. “This is the absolute CAMPIEST thing I’ve ever seen,” someone commented on the bar’s Instagram flier featuring the lawyer. A line began to form, and any bystander would’ve thought Lady Gaga was in the house.
Phoong didn’t expect that reaction at all. “Is she even a lawyer? She’s just out there having fun,” she worried, telling me that she almost didn’t go that night. But just like the times she put herself on a speaker or her first billboard, Phoong told herself that night, “You know what? F— it. I want to do this.”
Production: Mere Studios
Makeup: Daphne Chantell Del Rosario
Hair: Adrian Arredondo
Photo assistant: Jeremy Sinclair
Styling assistant: Kelly Sachiko Page
Phillipe Thao is an entertainment and culture writer. His work has appeared in the Washington Post, Teen Vogue, InStyle and Catapult.
Lifestyle
It Started with a Midnight Swim and a Kiss Under the Stars
When Marian Sherry Lurio and Jonathan Buffington Nguyen met at a mutual friend’s wedding at Higgins Lake, Mich., in July 2022, both felt an immediate chemistry. As the evening progressed, they sat on the shore of the lake in Adirondack chairs under the stars, where they had their first kiss before joining others for a midnight plunge.
The two learned that the following weekend Ms. Lurio planned to attend a wedding in Philadelphia, where Mr. Nguyen lives, and before they had even exchanged numbers, they already had a first date on the books.
“I have a vivid memory of after we first met,” Mr. Nguyen said, “just feeling like I really better not screw this up.”
Before long, they were commuting between Philadelphia and New York City, where Ms. Lurio lives, spending weekends and the odd remote work days in one another’s apartments in Philadelphia and Manhattan. Within the first six months of dating, Mr. Nguyen joined Ms. Lurio’s family for Thanksgiving in Villanova, Pa., and, the following month, she met his family in Beavercreek, Ohio, at a surprise birthday party for Mr. Nguyen’s mother.
Ms. Lurio, 32, who grew up in Merion Station outside Philadelphia, works in investor relations administration at Flexpoint Ford, a private equity firm. She graduated from Dartmouth College with a bachelor’s degree in history and psychology.
Mr. Nguyen, also 32, was born in Knoxville, Tenn., and raised in Beavercreek, Ohio, from the age of 7. He graduated from Haverford College with a bachelor’s degree in political science and is now a director at Doyle Real Estate Advisors in Philadelphia.
Their long-distance relationship continued for the next few years. There were dates in Manhattan, vacations and beach trips to the Jersey Shore. They attended sporting events and discovered their shared appreciation of the 2003 film, “Love Actually.”
One evening, Mr. Nguyen recalled looking around Ms. Lurio’s small New York studio — strewed with clothes and the takeout meal they had ordered — and feeling “so comfortable and safe.” “I knew that this was something different than just sort of a fling,” he said.
It was an open question when they would move in together. In 2024, Ms. Lurio began the process of moving into Mr. Nguyen’s home in Philadelphia — even bringing her cat, Scott — but her plans changed midway when an opportunity arose to expand her role with her current employer.
Mr. Nguyen was on board with her decision. “It almost feels like stolen valor to call it ‘long distance,’ because it’s so easy from Philadelphia to New York,” Mr. Nguyen said. “The joke is, it’s easier to get to Philly from New York than to get to some parts of Brooklyn from Manhattan, right?”
In January 2025, Mr. Nguyen visited Ms. Lurio in New York with more up his sleeve than spending the weekend. Together they had discussed marriage and bespoke rings, but when Mr. Nguyen left Ms. Lurio and an unfinished cheese plate at the bar of the Chelsea Hotel that Friday evening, she had no idea what was coming next.
“I remember texting Jonathan,” Ms. Lurio said, bewildered: “‘You didn’t go toward the bathroom!’” When a Lobby Bar server came and asked her to come outside, Ms. Lurio still didn’t realize what was happening until she was standing in the hallway, where Mr. Nguyen stood recreating a key moment from the film “Love Actually,” in which one character silently professes his love for another in writing by flashing a series of cue cards. There, in the storied Chelsea Hotel hallway still festooned with Christmas decorations, Mr. Nguyen shared his last card that said, “Will you marry me?”
They wed on April 11 in front of 200 guests at the Pump House, a covered space on the banks of Philadelphia’s Schuylkill River. Mr. Nguyen’s sister, the Rev. Elizabeth Nguyen, who is ordained through the Unitarian Universalist Association, officiated.
Although formal attire was suggested, Ms. Lurio said that the ceremony was “pretty casual.” She and Jonathan got ready together, and their families served as their wedding parties.
“I said I wanted a five-minute wedding,” Ms. Lurio recalled, though the ceremony ended up lasting a little longer than that. During the ceremony, Ms. Nguyen read a homily and jokingly added that guests should not ask the bride and groom about their living arrangements, which will remain separate for the foreseeable future.
While watching Ms. Lurio walk down the aisle, flanked by her parents, Mr. Nguyen said he remembered feeling at once grounded in the moment and also a sense of dazed joy: “Like, is this real? I felt very lucky in that moment — and also just excited for the party to start!”
Lifestyle
L.A. Affairs: I loved someone who felt he couldn’t be fully seen with me
He always texted when he was outside. No call, no knock. It was just a message and then the soft sound of my door opening. He moved like someone practiced in disappearing.
His name meant “complete” in Arabic, which is what I felt when we were together.
I met him the way you meet most things that matter in Los Angeles — without intending to. In our senior year at a college in eastern L.A. County, we were introduced through mutual friends, then thrown together by the particular gravity of people who recognized something in each other. He was a Muslim medical student, conservative and careful and funny in the dry, precise way of someone who has always had to choose his words. I was loud where he was quiet, messy where he was disciplined. I was out. He was not.
I understood, or thought I did. I thought that I couldn’t get hurt if I was completely conscious throughout the endeavor. Los Angeles has a way of making you feel like the whole world shares your freedoms — until you realize the city is enormous, and not all of it belongs to you in the same way.
For months, our world was confined to my apartment. He would slip in after dark, and we’d stay up late talking about his family in Iran, classical music and the particular pressure of being the son someone sacrificed everything to bring here. He told me things he said he’d never told anyone, and I believed him.
The orange glow from my Nesso lamp lit his face while the indigo sky pressed against the window behind him. In our small little world, we were safe. Outside was another matter.
On our first real date, I took him to the L.A. Phil’s “An Evening of Film & Music: From Mexico to Hollywood” program. I told him they were cheap seats even though they were the first row on the terrace. He was thrilled in the way only someone who doesn’t expect to be delighted actually gets delighted — fully, without guarding it. I put my arm around his shoulders. At some point, I shifted and moved it, and he nudged it back. He was OK with PDA here.
I remember thinking that wealth is a great barrier to harm and then feeling silly for extrapolating my own experience once again. Inside Walt Disney Concert Hall, we were just two people in love with the same music.
Outside was still another matter.
In February, on Valentine’s Day, he took me to a Yemeni restaurant in Anaheim. We hovered over saffron tea surrounded by other young Southern Californians, and we looked like friends. Before we went in, we sat in the parking lot of the strip mall — signs in Arabic advertising bread, coffee, halal meats, the Little Arabia District — hand in hand. I leaned over to kiss him.
“Not here,” he said. His eyes shifted furtively. “Someone might see.”
I understood, or told myself I did, but I was saddened. Later, after the kind of reflection that only arrives in the wreckage, I would understand something harder: I had been unconsciously asking him to choose, over and over, between the people he loved and the person he loved. I had a long pattern of choosing unavailable men, telling myself it was because I could handle the complexity. The truth was more embarrassing. I thought that if someone like him chose me anyway — chose me over the weight of societal expectations — it would mean I was worth choosing. It took me a long time to see how unfair that was to him and to me.
We went to the Norton Simon Museum together in November, on the kind of gray Pasadena day when the 210 Freeway roars in the background like white noise. He studied for the MCAT while I wrote a paper on Persian rugs. In between practice problems, he translated ancient Arabic scripts for me. I thought, “We make a good team.” Afterward, we walked through the galleries and he didn’t let go of my arm.
That was the version of us I kept returning to — when the ending came during Ramadan. It arrived as a spiritual reflection of my own. I texted: “Does this end at graduation — whatever we are doing?”
He thought I meant Ramadan. I did not mean Ramadan.
“I care about you,” he wrote, “but I don’t want you to think this could work out to anything more than just dating. I mean, of course, I’ve fantasized about marrying you. If I could live my life the way I wanted, of course I would continue. I’m just sad it’s not in this lifetime.”
I was in Mexico City when these texts were exchanged. That night I flew to Oaxaca to clear my head and then, after less than 24 hours, flew back to L.A. No amount of vacation would allow me to process what had just happened, so I threw myself back into work.
My therapist told me to use the conjunction “and” instead of “but.” It happened, and I am changed. The harm I caused and the love I felt. The beauty of what we made and the impossibility of where it could go. She gave me a knowing smile when I asked if it would stay with me forever. She didn’t answer, which was the answer.
I think about the freeways now, the way Joan Didion called them our only secular communion. When you’re on the ground in Los Angeles, the world narrows to the few blocks around you. Get on the freeway and you understand the whole body of the city at once: the arteries, the pulse, the scale of the thing.
You understand that you are a single cell in something enormous and moving. It is all out of your control. I am in a lane. The lane shaped how I drive. He was simply in a different lane, and his lane shaped him, and those two facts can coexist without either of us being the villain of the sad story.
He came like a secret in the night, and he left the same way. What we made in between was real and complicated and mine to hold forever, hoping we find each other in the next life.
The author lives in Los Angeles.
L.A. Affairs chronicles the search for romantic love in all its glorious expressions in the L.A. area, and we want to hear your true story. We pay $400 for a published essay. Email LAAffairs@latimes.com. You can find submission guidelines here. You can find past columns here.
Lifestyle
The Nerve Center of This Art Fair Isn’t Painting. It’s Couture.
The art industry is increasingly shaped by artists’ and art businesses’ shared realization that they are locked in a fierce struggle for sustained attention — against each other, and against the rest of the overstimulated, always-online world. A major New York art fair aims to win this competition next month by knocking down the increasingly shaky walls between contemporary art and fashion.
When visitors enter the Independent art fair on May 14, they will almost immediately encounter its open-plan centerpiece: an installation of recent couture looks from Comme des Garçons. It will be the first New York solo presentation of works by Rei Kawakubo, the brand’s founder and mastermind, since a lauded 2017 survey exhibition at the Metropolitan Museum of Art’s Costume Institute.
Art fairs have often been front and center in the industry’s 21st-century quest to capture mindshare. But too many displays have pierced the zeitgeist with six-figure spectacles, like Maurizio Cattelan’s duct-taped banana and Beeple’s robot dogs. Curating Independent around Comme des Garçons comes from the conviction that a different kind of iconoclasm can rise to the top of New York’s spring art scrum.
Elizabeth Dee, the founder and creative director of Independent, said that making Kawakubo’s work the “nerve center” of this year’s edition was a “statement of purpose” for the fair’s evolution. After several years at the compact Spring Studios in TriBeCa, Independent will more than double its square footage by moving to Pier 36 at South Street, on the East River. Dee has narrowed the fair’s exhibitor list, to 76, from 83 dealers in 2025, and reduced booth fees to encourage a focus on single artists making bold propositions.
“Rei’s work has been pivotal to thinking about how my work as a curator, gallerist and art fair can push boundaries, especially during this extraordinary move toward corporatization and monoculture in the art world in the last 20 years,” Dee said.
Kawakubo’s designs have been challenging norms since her brand’s first Paris runway show in 1981, but her work over the last 13 years on what she calls “objects for the body” has blurred borders between high fashion and wearable sculpture.
The Comme des Garçons presentation at Independent will feature 20 looks from autumn-winter 2020 to spring-summer 2025. Forgoing the runway, Kawakubo is installing her non-clothing inside structures made from rebar and colored plastic joinery.
Adrian Joffe, the president of both Comme des Garçons International and the curated retailer Dover Street Market International (and who is also Kawakubo’s husband), said in an interview that Kawakubo’s intention was to create a sculptural installation divorced from chronology and fashion — “a thing made new again.”
Every look at Independent was made in an edition of three or fewer, but only one of each will be for sale on-site. Prices will be about $9,000 to $30,000. Comme des Garçons will retain 100 percent of the sales.
Asked why she was interested in exhibiting at Independent, the famously elusive Kawakubo said via email, “The body of work has never been shown together, and this is the first presentation in New York in almost 10 years.” Joffe added a broader philosophical motivation. “We’ve never done it before; it was new,” he said. Also essential was the fair’s willingness to embrace Kawakubo’s vision for the installation rather than a standard fair booth.
Kawakubo began consistently engaging with fine art decades before such crossovers became commonplace. Since 1989, she has invited a steady stream of contemporary artists to create installations in Comme des Garçons’s Tokyo flagship store. The ’90s brought collaborations with the artist Cindy Sherman and performance pioneer Merce Cunningham, among others.
More cross-disciplinary projects followed, including limited-release direct mailers for Comme des Garçons. Kawakubo designs each from documentation of works provided by an artist or art collective.
The display at Independent reopens the debate about Kawakubo’s proper place on the continuum between artist and designer. But the issue is already settled for celebrated artists who have collaborated with her.
“I totally think of Rei as an artist in the truest sense,” Sherman said by email. “Her work questions what everyone else takes for granted as being flattering to a body, questions what female bodies are expected to look like and who they’re catering to.”
Ai Weiwei, the subject of a 2010 Comme des Garçons direct mailer, agreed that Kawakubo “is, in essence, an artist.” Unlike designers who “pursue a sense of form,” he added, “her design and creation are oriented toward attitude” — specifically, an attitude of “rebellion.”
Also taking this position is “Costume Art,” the spring exhibition at the Costume Institute. Opening May 10, the show pairs individual works from multiple designers — including Comme des Garçons — with artworks from the Met’s holdings to advance the argument made by the dress code for this year’s Met gala: “Fashion is art.”
True to form, Kawakubo sometimes opts for a third way.
“Rei has often said she’s not a designer, she’s not an artist,” Joffe said. “She is a storyteller.”
Now to find out whether an art fair sparks the drama, dialogue and attention its authors want.
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