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Meet Anh Phoong, L.A.’s latest billboard celebrity, serving looks with Humberto Leon

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Meet Anh Phoong, L.A.’s latest billboard celebrity, serving looks with Humberto Leon

Anh Phoong stands in front of one of her L.A. billboards. Phoong wears Oori Ott bodysuit and shorts, Firmé Atelier jacket.

(Kanya Iwana/For The Times)

Anh Phoong isn’t afraid of heights. She has a vivid memory of herself in college dancing on top of a nightclub speaker. It’s an image that her friends won’t let her live down to this day, telling her, “Anh, all we remember you as is the girl on speakers.”

Now, she’s the woman on billboards.

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If her name doesn’t immediately ring a bell, it will when it’s said in a sentence: “Something wrong? Call Anh Phoong.” I first saw the personal injury attorney’s blue-and-yellow billboards last November. They struck me in a way that no other lawyer billboard has. There was a campiness that I couldn’t quite put my finger on, so I snapped a photo and posted it on my Instagram story. “This is such a serve,” I typed. Immediately, other friends replied, also curious about this Asian woman who was giving Jacoby & Meyers and Shen Yun a run for their money.

Six months later I’m meeting Phoong for dinner. She’s in L.A. for her goddaughter’s college graduation and wants Asian food. Phoong is Chinese Vietnamese, which means I’m twice more likely to disappoint her with restaurant recommendations. And so, we meet at Lasita in Chinatown, a Filipino rotisserie spot that I know we’ll both love.

Phoong tells me a story over dinner. Earlier that day, Phoong and her assistant, Linh Lee, had been walking in downtown L.A., and just as they were about to cross the street, Lee saw her boss’s advert on the back of a bus. When she tried to get Phoong’s attention, she realized that it wasn’t Anh Phoong on the bus — it was Glen Powell. “Keep your hands clean. Call Dean,” the sign read. The actor was wearing a red sweater reminiscent of Phoong’s outfit in her billboards, standing in the middle of a blue-and-yellow sign. At the bottom corner, Lee noticed the Netflix logo and then it clicked: It was a parody poster promoting the streaming service’s new film “Hit Man.

Anh Phoong wears Gao top and skirt.

Anh Phoong wears Gao top and skirt.

“We weren’t sure if it was coincidental that [Netflix’s] billboards looked exactly like one of Anh’s, but after reading their slogan, we were sure it was an imitation,” Lee says. Phoong adds, “I’m flattered by that. The best compliment is when people try to imitate you.”

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Her catchphrase has a specific cadence — one that easily evokes a laugh after every recitation. It’s a simple rhyme that Phoong’s husband came up with during a vacation in 2016. The couple spitballed a few ideas on their cruise until they landed on her now-famous slogan, which she initially thought was “so stupid, it’s not going to work.”

Little did she know that the catchphrase would later catapult her Sacramento firm into the pop culture zeitgeist. When businesses pulled back on advertising spending during the pandemic, Phoong noticed all the empty discounted billboards in California. She took advantage of the bundles and expanded her business to the Bay Area. Last November, the “Queen of NorCal,” as she’s dubbed, finally set her sights on the City of Angels.

While most attorneys would slap a lawsuit, Phoong clapped back by taking over L.A.

“What started happening in Northern California was a lot of the L.A. lawyers were coming up here,” Phoong explains. “They would pretend to be me. They’re buying my name, buying Google ads.” One day, Phoong says, a man stormed into her office claiming to be her client. She had no record of him, but he insisted that he was telling the truth. After looking through his contract, Phoong discovered that the man called another firm’s number from a Google ad, which was posing as Phoong Law.

“Don’t buy my name and tell people you’re me. That’s straight up fraud,” she says. While most attorneys would slap a lawsuit, Phoong clapped back by taking over L.A.

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Almost immediately, her advertisements took the city by storm. “Just saw an Anh Phoong billboard in L.A… she’s EVOLVING,” someone wrote on X. “No single person or company has ever had a better billboard marketing campaign than her, and it needs to be studied in school,” TikToker Ben Trinh said in a video.

I didn’t realize until I moved here from the Midwest that Angelenos stan lawyers as if they were celebrities. When famed personal injury attorney Larry H. Parker died in March, there was an outpouring of tributes on social media. The 75-year-old lawyer was an early adopter of litigation advertising on TV, and became known for his catchphrase, “We’ll fight for you.”

Anh Phoong wears Oori Ott top and Leeann Huang skirt.
Photos for Image story on Anh Phoong and LA billboards.

Anh Phoong wears Oori Ott top and Leeann Huang skirt.

“Not everyone knows who the big movie or pop star is, yet we all know who the local injury lawyer is,” Alfonso Gonzalez Jr. tells me. The visual artist, who started his career as a billboard painter, recently closed out his installation at Jeffrey Deitch’s “At the Edge of the Sun” exhibit. Gonzalez hand-painted real local injury lawyer advertisements on over 30 canvases, from Adriana’s Insurance to James Wang.

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“The way we navigate the sprawling landscape on streets and freeways via car, combined with the influence of the movie industry, creates the perfect environment for the billboard format,” he explains.“There’s a long history of hand-painted billboards in Hollywood, primarily for movie posters, but also for local icons such as Angelyne,” Gonzalez adds.

In 1984, a series of billboards went up around town depicting a blond woman in suggestive poses. The only text was her name, Angelyne, emblazoned in hot pink letters. Nobody knew who this mysterious blondie was, but her billboards attracted the public’s attention — leading to offers from film studios and magazines. Gonzalez, who apprenticed under Angelyne’s original billboard painters, thinks of some of these lawyers as present-day Angelynes. But he also critiques the influx of personal injury billboards in his work by “humorously confronting marketing tactics such as fear-mongering and appealing to specific demographics.”

“I don’t want to intimidate people because a lot of the time you can’t be real with your lawyer”

— Anh Phoong

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Phoong says she’s not in the business of instilling fear. “I don’t want to intimidate people because a lot of the time you can’t be real with your lawyer,” she tells me over our plates of pork belly lechon and Napa caesar salad. “Anybody can get into a car accident … but you don’t know who you can go to except for the white guys.” She knows she doesn’t fit in, adding, “What you would typically see was an older white male; dominant, a powerhouse, and straight-faced. We wanted to be different.”

The first decision she made was to not wear a suit in her billboards. “I just want to be real; I want people to see me,” she says. In her first billboard, she was intentional about wearing a black dress because it felt “safe.” Phoong wanted to incorporate more of her personal style, telling me her favorite designers include Gucci, Hermès, Givenchy and Dolce & Gabbana. Eventually, she added more colors to her billboard outfits, later donning a burgundy and blue dress that even inspired a drag look.

Alpha Andromeda has been doing drag in the Bay Area for years, but one particular performance last summer caught Phoong’s attention. The drag queen was in a trench coat performing to “Vroom Vroom” by Charli XCX on stage. Then, the lights went off and came back on. Alpha Andromeda was now in a blue dress impersonating Phoong, lip-syncing to her TV commercial intercut with Blondie’s “Call Me.”

A woman in white stands in front of green bushes.

Anh Phoong wears Koredoko top and Oori Ott shorts.

“That billboard that you pass on your commute everyday? That’s drag now!” Alpha Andromeda tells me.

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Being on a billboard wasn’t something Phoong was necessarily prepared for. “Struggling with teeth and being a young girl not feeling pretty enough, and then putting myself on a billboard? It’s a lot,” she says. “It’s not like ‘Oh, my God, I love myself so much.’ I was scared as hell.” She understands that the billboards are more than just about herself; it’s about representation. “The majority of my clients are minorities,” she explains. “I think they identify with me, and that’s who I want.” When Phoong Law traces their intake calls, their billboards are the No. 1 driving factor — and people aren’t just calling about legal services.

“I had a girl in Oakland, she was 12 years old, and her aunt reached out,” Phoong shares. The woman asked if the attorney had any merch to send her niece for her birthday. Phoong didn’t have any merch at the time, so instead she invited the girl out to lunch. (Since that encounter, however, the attorney is now on a shirt.)

As our dinner’s winding down, our server comes back with a slice of calamansi cream pie and recognizes who he’s been tending to all night. “Oh my God, you’re Anh Phoong!” he exclaims.

Photos for Image story on Anh Phoong and LA billboards.

We all laugh at the interaction, a sure sign that Phoong has officially seeped into pop culture — our modern-day Angelyne, decked out in Gucci.

In early May, Phoong finally met Alpha Andromeda. The attorney found herself back at the club for the reopening of the Stud, a historic queer bar in San Francisco that closed during the pandemic. There was already buzz that Phoong would be making an appearance that night. “This is the absolute CAMPIEST thing I’ve ever seen,” someone commented on the bar’s Instagram flier featuring the lawyer. A line began to form, and any bystander would’ve thought Lady Gaga was in the house.

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Phoong didn’t expect that reaction at all. “Is she even a lawyer? She’s just out there having fun,” she worried, telling me that she almost didn’t go that night. But just like the times she put herself on a speaker or her first billboard, Phoong told herself that night, “You know what? F— it. I want to do this.”

Production: Mere Studios
Makeup: Daphne Chantell Del Rosario
Hair: Adrian Arredondo
Photo assistant: Jeremy Sinclair
Styling assistant: Kelly Sachiko Page

Phillipe Thao is an entertainment and culture writer. His work has appeared in the Washington Post, Teen Vogue, InStyle and Catapult.

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No matter what happens at the Oscars, Delroy Lindo embraces ‘the joy of this moment’

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No matter what happens at the Oscars, Delroy Lindo embraces ‘the joy of this moment’

Delroy Lindo is nominated for an Oscar for best supporting actor for his role in Sinners.

Rebecca Cabage/Invision/AP


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Rebecca Cabage/Invision/AP

Over the course of his decades-long career on stage and in Hollywood, Sinners actor Delroy Lindo has experienced firsthand what he calls the “disappointments, the vicissitudes of the industry.”

On Feb. 22, at the BAFTA awards in London, Lindo and Sinners co-star Michael B. Jordan were the first presenters of the evening when a man with Tourette syndrome shouted a racial slur.

Initially, Lindo says, he questioned if he had heard correctly. Then, he says, he adjusted his glasses and read the teleprompter: “I processed in the way that I process, in a nanosecond. Mike did similarly, and we went on and did our jobs.”

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Lindo describes the BAFTA incident as “something that started out negatively becoming a positive.” A week after the BAFTAs, he appeared with Sinners director Ryan Coogler at the NAACP awards.

“The fact that I could stand there in a room predominantly of our people …  and feel safe, feel loved, feel supported,” he says. “I just wanted to officially, formally say thank you to our people and to all of the people who have supported us as a result of that event, that incident.”

Sinners is a haunting vampire thriller about twins (both played by Jordan) who open a juke joint in 1930s Mississippi. The film has been nominated for a record 16 Academy Awards, including best actor for Jordan and best supporting actor for Lindo, who plays a blues musician named Delta Slim.

This is Lindo’s first Oscar nomination; five years ago, many felt his performance in the Spike Lee film Da 5 Bloods deserved recognition from the Academy. When that didn’t happen, Lindo admits he was disappointed, but he had no choice but to move on.

“I have never taken my marbles and gone home,” he says. “And I want to claim that I will not do that now. I will continue working.”

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Interview highlights

On his preparation to play Delta Slim

Various people have mentioned … [that] my presence reminds them of an uncle or their grandfather, somebody that they knew from their families, and that is a huge compliment, but more importantly than being a compliment, it’s an affirmation for the work. My preparation for this started with Ryan sending me two books, Blues People, by Amiri Baraka — who was [known as] LeRoi Jones when he wrote the book — and Deep Blues, by Robert Palmer.

DELROY LINDO as Delta Slim in Warner Bros. Pictures’ “SINNERS,” a Warner Bros. Pictures release. Source:

Lindo, shown above in his role as Delta Slim, says director Ryan Coogler “created a sacred space for all of us” on the Sinners set.

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In reading those books and then referencing those books, continuing to reference those throughout production, I was given an entrée into the worlds, the lifestyles of these musicians. There’s a certain kind of itinerant quality that they moved around a lot. The constant for them is their music, so that there is this deep-seated connection to the music.

On being Oscar-nominated for the first time — and thinking about other Black actors, including Halle Berry and Lou Gossett Jr., who had trouble getting work after their wins

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I will not view it as a curse, because I am claiming the victory in this process, no matter what happens. … In terms of this moment, I absolutely am claiming, as much as I can, the joy of this moment. I’m not saying I don’t have trepidation, I do. It’s the reason I was not listening to the broadcast this year when the nominations were announced. I did not want to set myself up. But I’m … attempting as much as I can to fortify myself and know in my heart that I will continue working as an actor. I absolutely will.

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On being “othered” as a child because of his race

Because my mom was studying to be a nurse they would not allow her to have an infant child with her on campus, so as a result of that, I was sent to live with a white family in a white working class area of London. … I was loved, I was cared for, but as a result of living with this family in this all-white neighborhood, I went to an all-white elementary or primary school. And I was literally the only Black child in an all-white school.

So one afternoon, after school had ended, I was playing with one of my playmates … And at a certain point in our game, a car pulls up, and this kid that I was playing with goes over to the car and has a very short conversation with whomever was in the car, which I now know was his parent, his father. He comes back and he … says, “I can’t play with you.” And that was the end of the game.

On the experience of writing his forthcoming memoir

It’s been healing, actually. I’m not denying that it has opened me up. I’ve been compelled to scrutinize myself. I’m using that word very advisedly, “scrutinized.” It’s a scrutiny, it’s an examination of oneself. But in my case, because a very, very, very significant part of what I’m writing has to do with re-examining my relationship with my mom. And so my mom is a protagonist in my memoir. I’m told by my editor and by my publisher that one of the attractions to what I’m writing is that it is not a classic “celebrity memoir.” I am examining history. I’m examining culture. I’m looking at certain passages of history through the lens of the “Windrush” experience [of Caribbean immigrants who came to the UK after World War II].

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On getting a masters degree to help him write his mother’s story

My mom deserved it. My mom is deserving. And not only is my mom deserving, by extension, all the people of the Windrush generation are deserving. Stories about Windrush are not part of the global cultural lexicon commensurate with its impact. The people of Windrush changed the definition of what it means to be British. There are all these Black and brown people, theretofore members of what used to be called the British Commonwealth. And they were invited by the British government to come to England, the United Kingdom, to help rebuild the United Kingdom in the aftermath of the destruction of World War II. My mom was part of that movement. They helped rebuild construction, construction industry, transportation industry, critically, the health industry, the NHS, the National Health Service. My mom is a nurse.

The reason that I went into NYU was because my original intention was to write a screenplay about my mom. I wanted to write a screenplay about my mom because I looked around and I thought: Where are the feature films that have as protagonist a Caribbean female, a Black female, where are they? … I wanted to address that, I wanted to correct that, what I see as being an imbalance.

Ann Marie Baldonado and Susan Nyakundi produced and edited this interview for broadcast. Bridget Bentz, Molly Seavy-Nesper and Beth Novey adapted it for the web.

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Britney Spears Open to Treatment Plan as Team Weighs Options

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Open to Treatment Plan After DUI Arrest, Source Says

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If you loved ‘Sinners,’ here’s what to watch next

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If you loved ‘Sinners,’ here’s what to watch next

Michael B. Jordan plays twin brothers Smoke and Stack in Sinners.

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What to watch if you loved…

Ryan Coogler’s supernatural horror stars Michael B. Jordan playing twin brothers who open a 1930s juke joint in Mississippi. Opening night does not go as planned when vampires appear outside. “In a straightforward metaphor for all the ways Black culture has been co-opted by whiteness, the raucous pleasures and sonic beauty of the juke joint attract the interest of a trio of demons … they wish to literally leech off of the talents and energy of Black folks,” writes critic Aisha Harris. The film made history with a record 16 Academy Award nominations.

We asked our NPR audience: What movie would you recommend to someone who loved Sinners? Here’s what you told us:

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Near Dark (1987)
Directed by Kathryn Bigelow; starring Adrian Pasdar, Jenny Wright, Lance Henriksen
If you want another cool vampire movie with Western kind of vibes, check out Kathryn Bigelow’s Near Dark — super underseen and kind of hard to find, but really gritty and sexy and another very different take on what you might think is a genre that had been wrung dry. – Maggie Grossman, Chicago, Ill.

30 Days of Night (2007)
Directed by David Slade; starring Josh Hartnett, Melissa George, Danny Huston
It follows a group of people in a small Alaskan town as they struggle to survive an invasion of vampires who have taken advantage of the month-long absence of the sun. Both this and Sinners revolve around a vampire takeover and the people’s fight to outlast the “night.” – Nathan Strzelewicz, DeWitt, Mich.

The Wailing (2016)
Directed by Na Hong-jin; starring Kwak Do-won, Hwang Jung-min, Chun Woo-hee, Jun Kunimura
In this South Korean supernatural horror film, a mysterious illness causes people in a quiet rural village to become violent and murderous. A local police officer investigates while trying to save his daughter, who begins showing the same disturbing symptoms. The film blends folk horror, religion, and psychological dread, exploring themes of faith, evil, and moral weakness. Like Sinners, it centers on a supernatural force corrupting a close-knit community, builds slow-burning tension, and examines spiritual conflict and human frailty. – Amy Merke, Bronx, N.Y.

Fréwaka (2024)
Directed by Aislinn Clarke; starring Bríd Ní Neachtain, Clare Monnelly, Aleksandra Bystrzhitskaya
In this Irish folk horror film, a home care worker, Shoo, is assigned to stay with an elderly woman who’s convinced she’s under siege by malevolent fairies. Like Sinners, Fréwaka blends folk traditions and social commentary with horror. The social failures Shoo copes with (untreated mental health issues, religious abuse) are just as frightening as the supernatural forces. – Kerrin Smith, Baltimore, Md.

And a bonus pick from our critic:

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Ma Rainey’s Black Bottom (2020)
Directed by George C. Wolfe; starring Viola Davis, Chadwick Boseman, Glynn Turman
This is an adaptation of August Wilson’s play about a legendary blues singer (Viola Davis) muscling through a recording session with white producers who want to control her music. Chadwick Boseman’s blistering in his final role. – Bob Mondello, NPR movie critic

Carly Rubin and Ivy Buck contributed to this project. It was edited by Clare Lombardo.

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