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Meet Anh Phoong, L.A.’s latest billboard celebrity, serving looks with Humberto Leon

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Meet Anh Phoong, L.A.’s latest billboard celebrity, serving looks with Humberto Leon

Anh Phoong stands in front of one of her L.A. billboards. Phoong wears Oori Ott bodysuit and shorts, Firmé Atelier jacket.

(Kanya Iwana/For The Times)

Anh Phoong isn’t afraid of heights. She has a vivid memory of herself in college dancing on top of a nightclub speaker. It’s an image that her friends won’t let her live down to this day, telling her, “Anh, all we remember you as is the girl on speakers.”

Now, she’s the woman on billboards.

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If her name doesn’t immediately ring a bell, it will when it’s said in a sentence: “Something wrong? Call Anh Phoong.” I first saw the personal injury attorney’s blue-and-yellow billboards last November. They struck me in a way that no other lawyer billboard has. There was a campiness that I couldn’t quite put my finger on, so I snapped a photo and posted it on my Instagram story. “This is such a serve,” I typed. Immediately, other friends replied, also curious about this Asian woman who was giving Jacoby & Meyers and Shen Yun a run for their money.

Six months later I’m meeting Phoong for dinner. She’s in L.A. for her goddaughter’s college graduation and wants Asian food. Phoong is Chinese Vietnamese, which means I’m twice more likely to disappoint her with restaurant recommendations. And so, we meet at Lasita in Chinatown, a Filipino rotisserie spot that I know we’ll both love.

Phoong tells me a story over dinner. Earlier that day, Phoong and her assistant, Linh Lee, had been walking in downtown L.A., and just as they were about to cross the street, Lee saw her boss’s advert on the back of a bus. When she tried to get Phoong’s attention, she realized that it wasn’t Anh Phoong on the bus — it was Glen Powell. “Keep your hands clean. Call Dean,” the sign read. The actor was wearing a red sweater reminiscent of Phoong’s outfit in her billboards, standing in the middle of a blue-and-yellow sign. At the bottom corner, Lee noticed the Netflix logo and then it clicked: It was a parody poster promoting the streaming service’s new film “Hit Man.

Anh Phoong wears Gao top and skirt.

Anh Phoong wears Gao top and skirt.

“We weren’t sure if it was coincidental that [Netflix’s] billboards looked exactly like one of Anh’s, but after reading their slogan, we were sure it was an imitation,” Lee says. Phoong adds, “I’m flattered by that. The best compliment is when people try to imitate you.”

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Her catchphrase has a specific cadence — one that easily evokes a laugh after every recitation. It’s a simple rhyme that Phoong’s husband came up with during a vacation in 2016. The couple spitballed a few ideas on their cruise until they landed on her now-famous slogan, which she initially thought was “so stupid, it’s not going to work.”

Little did she know that the catchphrase would later catapult her Sacramento firm into the pop culture zeitgeist. When businesses pulled back on advertising spending during the pandemic, Phoong noticed all the empty discounted billboards in California. She took advantage of the bundles and expanded her business to the Bay Area. Last November, the “Queen of NorCal,” as she’s dubbed, finally set her sights on the City of Angels.

While most attorneys would slap a lawsuit, Phoong clapped back by taking over L.A.

“What started happening in Northern California was a lot of the L.A. lawyers were coming up here,” Phoong explains. “They would pretend to be me. They’re buying my name, buying Google ads.” One day, Phoong says, a man stormed into her office claiming to be her client. She had no record of him, but he insisted that he was telling the truth. After looking through his contract, Phoong discovered that the man called another firm’s number from a Google ad, which was posing as Phoong Law.

“Don’t buy my name and tell people you’re me. That’s straight up fraud,” she says. While most attorneys would slap a lawsuit, Phoong clapped back by taking over L.A.

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Almost immediately, her advertisements took the city by storm. “Just saw an Anh Phoong billboard in L.A… she’s EVOLVING,” someone wrote on X. “No single person or company has ever had a better billboard marketing campaign than her, and it needs to be studied in school,” TikToker Ben Trinh said in a video.

I didn’t realize until I moved here from the Midwest that Angelenos stan lawyers as if they were celebrities. When famed personal injury attorney Larry H. Parker died in March, there was an outpouring of tributes on social media. The 75-year-old lawyer was an early adopter of litigation advertising on TV, and became known for his catchphrase, “We’ll fight for you.”

Anh Phoong wears Oori Ott top and Leeann Huang skirt.
Photos for Image story on Anh Phoong and LA billboards.

Anh Phoong wears Oori Ott top and Leeann Huang skirt.

“Not everyone knows who the big movie or pop star is, yet we all know who the local injury lawyer is,” Alfonso Gonzalez Jr. tells me. The visual artist, who started his career as a billboard painter, recently closed out his installation at Jeffrey Deitch’s “At the Edge of the Sun” exhibit. Gonzalez hand-painted real local injury lawyer advertisements on over 30 canvases, from Adriana’s Insurance to James Wang.

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“The way we navigate the sprawling landscape on streets and freeways via car, combined with the influence of the movie industry, creates the perfect environment for the billboard format,” he explains.“There’s a long history of hand-painted billboards in Hollywood, primarily for movie posters, but also for local icons such as Angelyne,” Gonzalez adds.

In 1984, a series of billboards went up around town depicting a blond woman in suggestive poses. The only text was her name, Angelyne, emblazoned in hot pink letters. Nobody knew who this mysterious blondie was, but her billboards attracted the public’s attention — leading to offers from film studios and magazines. Gonzalez, who apprenticed under Angelyne’s original billboard painters, thinks of some of these lawyers as present-day Angelynes. But he also critiques the influx of personal injury billboards in his work by “humorously confronting marketing tactics such as fear-mongering and appealing to specific demographics.”

“I don’t want to intimidate people because a lot of the time you can’t be real with your lawyer”

— Anh Phoong

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Phoong says she’s not in the business of instilling fear. “I don’t want to intimidate people because a lot of the time you can’t be real with your lawyer,” she tells me over our plates of pork belly lechon and Napa caesar salad. “Anybody can get into a car accident … but you don’t know who you can go to except for the white guys.” She knows she doesn’t fit in, adding, “What you would typically see was an older white male; dominant, a powerhouse, and straight-faced. We wanted to be different.”

The first decision she made was to not wear a suit in her billboards. “I just want to be real; I want people to see me,” she says. In her first billboard, she was intentional about wearing a black dress because it felt “safe.” Phoong wanted to incorporate more of her personal style, telling me her favorite designers include Gucci, Hermès, Givenchy and Dolce & Gabbana. Eventually, she added more colors to her billboard outfits, later donning a burgundy and blue dress that even inspired a drag look.

Alpha Andromeda has been doing drag in the Bay Area for years, but one particular performance last summer caught Phoong’s attention. The drag queen was in a trench coat performing to “Vroom Vroom” by Charli XCX on stage. Then, the lights went off and came back on. Alpha Andromeda was now in a blue dress impersonating Phoong, lip-syncing to her TV commercial intercut with Blondie’s “Call Me.”

A woman in white stands in front of green bushes.

Anh Phoong wears Koredoko top and Oori Ott shorts.

“That billboard that you pass on your commute everyday? That’s drag now!” Alpha Andromeda tells me.

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Being on a billboard wasn’t something Phoong was necessarily prepared for. “Struggling with teeth and being a young girl not feeling pretty enough, and then putting myself on a billboard? It’s a lot,” she says. “It’s not like ‘Oh, my God, I love myself so much.’ I was scared as hell.” She understands that the billboards are more than just about herself; it’s about representation. “The majority of my clients are minorities,” she explains. “I think they identify with me, and that’s who I want.” When Phoong Law traces their intake calls, their billboards are the No. 1 driving factor — and people aren’t just calling about legal services.

“I had a girl in Oakland, she was 12 years old, and her aunt reached out,” Phoong shares. The woman asked if the attorney had any merch to send her niece for her birthday. Phoong didn’t have any merch at the time, so instead she invited the girl out to lunch. (Since that encounter, however, the attorney is now on a shirt.)

As our dinner’s winding down, our server comes back with a slice of calamansi cream pie and recognizes who he’s been tending to all night. “Oh my God, you’re Anh Phoong!” he exclaims.

Photos for Image story on Anh Phoong and LA billboards.

We all laugh at the interaction, a sure sign that Phoong has officially seeped into pop culture — our modern-day Angelyne, decked out in Gucci.

In early May, Phoong finally met Alpha Andromeda. The attorney found herself back at the club for the reopening of the Stud, a historic queer bar in San Francisco that closed during the pandemic. There was already buzz that Phoong would be making an appearance that night. “This is the absolute CAMPIEST thing I’ve ever seen,” someone commented on the bar’s Instagram flier featuring the lawyer. A line began to form, and any bystander would’ve thought Lady Gaga was in the house.

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Phoong didn’t expect that reaction at all. “Is she even a lawyer? She’s just out there having fun,” she worried, telling me that she almost didn’t go that night. But just like the times she put herself on a speaker or her first billboard, Phoong told herself that night, “You know what? F— it. I want to do this.”

Production: Mere Studios
Makeup: Daphne Chantell Del Rosario
Hair: Adrian Arredondo
Photo assistant: Jeremy Sinclair
Styling assistant: Kelly Sachiko Page

Phillipe Thao is an entertainment and culture writer. His work has appeared in the Washington Post, Teen Vogue, InStyle and Catapult.

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This Pride month, teen flicks are recasting familiar tropes with a queer sensibility

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This Pride month, teen flicks are recasting familiar tropes with a queer sensibility

Stacy Clausen and Joe Bird in Leviticus.

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Summer movies aimed at high-schoolers — comedies, romances, horror flicks — have been a tradition for ages. Think Fast Times at Ridgemont High, Dirty Dancing and the original Friday the 13th, which all drew hot-weather crowds back in the 1980s.

This summer, the movies are queer — not just in casting, but in method and purpose. These three teen flicks transform familiar movie styles by bringing them an LGBTQ sensibility.

A raunchy comedy: She’s the He

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You know the drill: a bonkers lose-my-virginity plan is hatched by inseparable high-school best buds who are so eager to get girls to notice them, they can hardly think straight.

So, they don’t think … straight. For reasons that could only make sense to horny 17-year-olds, Ethan and Alex decide the way to catch the attention of the school’s hottest girls is to pretend to be trans.

Filmmaker Siobhan McCarthy uses that premise to tell a sweet story about Ethan (who realizes mid-scam that she really is trans), while also mocking some of the more ridiculous transphobic notions — “bathroom scare,” anyone? — that have been politically weaponized recently.

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When the whole football team decides that donning women’s attire is a small price to pay to get access to the girls’ locker room, McCarthy prompts boisterous laughs while also establishing how idiotic and unlikely this scenario would be in real life. Casting trans men — say, team captain played by Emmett Preciado — as the cis male characters allows McCarthy to further poke at conservative anxieties.

As leads Alex and Ethan, Nico Carney (a sharp trans comic whose read on toxic masculinity proves hilarious), and Misha Osherovich (sweetly affecting as Ethan discovers her true self) head a terrific, mostly trans and non-binary cast. And a similarly queer team behind the camera helps make She’s the He a raucous, touching, seriously fun charmer — think Some Like It Hot meets American Pie with a Heartstopper vibe.

The romance: Girls Like Girls

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This gentle teen love story sprang from a hit song Hayley Kiyoko released in 2015. The music video that accompanied the song pictured a budding lesbian romance and has since racked up over 160 million YouTube views. In 2023, Kiyoko penned a young adult book version, which debuted at the top of bestseller lists. Now, she’s brought all of those elements together in a movie about Coley (Maya da Costa) and Sonya (Myra Molloy), two 17-year-old girls navigating a summer romance that takes both of them by surprise.

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L.A. Affairs: Would taking a trip with this new guy finally push us out of the ‘polite’ phase?

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L.A. Affairs: Would taking a trip with this new guy finally push us out of the ‘polite’ phase?

Sometimes compatibility unfolds over long conversations at coffee shops or even on the dance floor. Mine and Fernando’s became apparent on our seventh date, standing on a dark corner in downtown L.A. After a short flight, a day at Venice Beach and the fastest glow-up ever for a mom of three, my date opened his hands, sighed and canceled the glorious evening I’d planned. It was supposed to start with a jazz club and end with a tour of late-night sushi bars, until Fernando said, “I feel like a bummer.”

I hooked my arm through the crook of his, turning back toward the empty streets and our stuffy Airbnb.

A few weeks before, on one of our first dates, I’d told Fernando I was presenting at a conference in L.A. “You should join me,” I said, half joking.

“Really?” he asked. “You don’t know me at all.”

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He was right. We were in the polite phase. We bonded over being transplants to Seattle — him from the Dominican Republic, me from Florida, but we were still figuring out the basics. I hadn’t learned yet that he never touches coffee but totally loves cake, my least favorite treat. And for me, espresso is a daily requirement.

Fernando didn’t say yes to my invitation right away. We continued to date, playing the questions game. “What’s your favorite snack?” he asked me.

“Mole tacos,” I said. “What’s your biggest flaw?”

“Follow through,” he said. “Yours?”

“I’m annoyingly persistent.”

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“Perfect match,” he said.

The more we talked, the more we realized that our shortcomings, which made us look like exact opposites, came from the same root. His father had been barely present during childhood, and my father had died when I was a teenager. We both wrestled with trying to find agency inside of moments in our adult lives that felt like abandonment. Although we’d each been in therapy for years before we met, we also struggled to deal with disappointment.

“Maybe we should go on this wild trip together,” he said.

“Make-it-or-break-it style,” I said.

When we stepped through the door of our downtown L.A. Airbnb after a long, hot day walking the boardwalk, we had our first chance to manage a letdown, together.

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“I think people actually live here,” he said.

“Like it’s 2015,” I said.

We’d made a commitment before we flew out to keep things light. If one of us complained, the other was supposed to say something fun. But the apartment was muggy, the surfaces covered in dust. We made exaggerated, positive comments about the vintage decor as I waited for the water to warm in a huge, clawfoot tub.

Fernando said something about getting in while the shower was still cold, so we could preserve water for the good people of California. I noted the fatherly tone — and realized I probably seemed wasteful for resisting the chilly stream during a drought.

While I bathed, he shaved. Then we switched. “I feel shy but not shy,” Fernando said, and I agreed. I wondered if this would be the first of many small, sweet moments — or if it was the only time we’d ever share this kind of intimacy.

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We were finally ready for our night on the town, but we only walked six blocks before Fernando turned to me and told me that he was too tired to keep going.

“I owe you,” he said, as we walked back, but I was wiped too and relieved he said it first.

“What if we do something different and call it exciting?” I asked.

We talked about the absolute thrill of ordering takeout in a city that was 30 degrees warmer than the one where we both lived, listing every little thing that was totally amazing around us. All those closed-down garages that would open in the morning selling fabric? Gorgeous.

The dark streetlights on one side of the road that made the shadows look like a modern noir film? Fabulous.

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The fact that we were about to fall asleep in the same city as dozens of celebrities we both adored? Relatively meaningless but still badass.

As we ate our to-go sushi in downtown L.A., I realized I wasn’t disappointed at all. My drive to follow through was all about the mission, and our mission had changed. Instead of wooing my new date with a super swanky night on the town, I had the opportunity to connect with him in a real way.

Our trip to L.A. had become a kind of test, way more intense than agreeing on a sofa or building an IKEA shelf. We were stuck spending time with each other without performing, in a strange city, for days.

After I presented at the conference the next morning, Fernando and I moved to a new rental in the Hollywood Hills, where we found our way to endless taco stands and two speakeasies, Good Times at Davey Wayne’s and Adults Only. The only landmark we saw was Muscle Beach, and the only quintessential L.A. thing we did was accidentally find ourselves in front of the Last Bookstore an hour before we needed to head to the airport, so we spent that hour walking around inside.

“Let’s keep traveling,” we said to each other on the way home.

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Seven years and dozens of trips later, I engraved “I will travel with you” on the inside of our wedding rings. The night before our wedding, we stood together in a tiny bathroom in his sister’s house in the Dominican Republic, washing our faces. I looked at him in the mirror. He turned and looked at me. “I’m really glad you invited me to Los Angeles,” he said.

“It was a risk,” I said, “and the best trip ever.”

The city isn’t ours, but it made us who we are, together.

The author is a journalist and illustrator working on a memoir about Florida. She splits her time between her Seattle, L.A. and the Deep South. Her Instagram is @adjsbb and website is AshaDore.net.

L.A. Affairs chronicles the search for romantic love in all its glorious expressions in the L.A. area, and we want to hear your true story. We pay $400 for a published essay. Email LAAffairs@latimes.com. You can find submission guidelines here. You can find past columns here.

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What does freedom actually look like? : It’s Been a Minute

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What does freedom actually look like? : It’s Been a Minute

What freedom looks like today.

Getty Images/Viktoriia Miroshnikova/Photo illustration by NPR


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What does freedom mean today?

Happy Juneteenth! For those not in the know, today commemorates when U.S. federal troops arrived in Galveston, Texas in 1865 to take control of the state and ensure that all enslaved people were freed – a full two and a half years after the signing of the Emancipation Proclamation. Since then, Juneteenth has been celebrated all over the country, especially in Texas and across the South, where Juneteenth parades, cookouts, festivals and pageants happen every year. Two weeks from now, the country will celebrate the Fourth of July – and its 250th anniversary. For many Black Americans, there’s always been a tension between these holidays – and their two different ideals for what it means to be free. As voting rights protections are rolled back and Black history is being scrubbed from government websites, what does freedom look like for Black Americans today?

To get into it, Brittany is joined by Dr. Kellie Carter Jackson, chair of Africana Studies at Wellesley College.

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For more episodes about the quality of Black life in America, check out:
Jesse Jackson & the end of the civil rights superhero
Is the economy slowing? Ask Black women.
What to expect when you’re expecting racism

Support Public Media. Join NPR Plus.

Follow Brittany on Instagram: @bmluse

For handpicked podcast recommendations every week, subscribe to NPR’s Pod Club newsletter at npr.org/podclub.

This episode was produced by Corey Antonio Rose and Liam McBain. It was edited by Neena Pathak. We had engineering support from Josephine Nyounai. Our Supervising Producer is Cher Vincent. Our Executive Producer is Barton Girdwood. Our VP of Programming is Yolanda Sangweni.

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