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Influencer Montana Tucker features freed Israeli hostage in a skincare promo

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Influencer Montana Tucker features freed Israeli hostage in a skincare promo


Since Oct. 7, Montana Tucker has encapsulated the growing role of social media influencers in the sprawling effort to advocate for Israel. 

Tucker, who has more than 3 million followers on Instagram (in addition to 9 million on TikTok), has uploaded videos and photos from the communities devastated by Hamas’ attack and from Auschwitz. She’s posted speeches at rallies and tried to interview people at campus protests. At the Grammys in February, she wore a large yellow ribbon over her dress displaying the words “Bring them home.”

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But her latest advocacy effort for Israeli hostages is dividing her pro-Israel fans — because in addition to featuring the harrowing story of a woman who was taken captive with her husband, the video also promotes a skincare product. 

“Raz and Ohad have 3 beautiful daughters who did/do everything they can to bring back their dad/ remaining hostages, and take care of their mom,” Tucker wrote in the caption to the video, uploaded on Thursday. “@freskincare is not only an incredible, clean, and Israeli skincare brand, but it is Raz’s favorite.”

The video — and response to it — showcase the thorny questions raised by the melding of influencer culture and pro-Israel advocacy amid a brutal war and hostage crisis. Many of Tucker’s followers praised the video and her months of efforts to raise awareness of the captives’ plight, as well as a gesture of goodwill by the skincare brand. Some others lambasted her for, in their view, using a traumatized family’s story as an opportunity to promote a beauty regimen.

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Montana Tucker and freed hostages. (credit: Michelle Tucker)

“This is just vile and unconscionable,” human rights lawyer and Israel advocate Arsen Ostrovsky wrote on X. “How dare you @montanatucker come here to Israel to profit of the grief and massacre of our people. Have you no shame?”

Another user who responded to Ostrovsky’s post saw it differently. “She has done so much for our cause in social media since the war started, and because she did something for someone in partnership with a brand, your jumping down her throat,” he wrote. “Pick a fight with the correct people, this isn’t one of them!”

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The video starts like many of the other hostage testimonies that have emerged since Oct. 7, when Hamas terrorists took some 250 Israelis captive and brought them to Gaza. Raz Ben Ami, 57, sitting on a couch with her three daughters, recalls hiding in a bomb shelter during Hamas’ attack, and discusses her and her husband Ohad’s abduction from Kibbutz Be’eri.

The freed hostages who appear in the advertisement

Ben Ami was released during a ceasefire in late November. Her husband remains in captivity. 

“We miss him very much,” Ben Ami, who is wearing a shirt calling for Ohad’s release, says in the video. “We’re working very hard to get him back. We hope he’s still OK.”

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The video then pans to Mickael Bensadoun, CEO of the Israeli skincare brand Fré, who is sitting next to Tucker. “We are praying for the release of all hostages,” Bensadoun says. “This is the least we can do.”

Bensadoun goes on to explain that while Raz was in captivity, her daughter Yulie, 27, had reached out to the company, “saying that she would love her mother to get some Fré products when she’s back. Our head of customer support showed me this message. I think I wanted to give all Fré to you.”

Tucker responds, “There are a million skin care brands, but I think what makes a brand so special is when there is a personal story.” Later, she hugs Ben Ami and says, “You are amazing, really, you inspire me so much.”

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At the end of the video, Tucker asks for permission to rub some cream from the brand on Ben Ami’s face. Tucker reassures her that her hands are clean. Ben Ami responds, with a laugh, “I’ve been in Gaza.”

The video concludes with the group shouting, in unison, “We love Fré!”

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The post has garnered many positive reactions praising Tucker for bringing attention to the atrocities of Oct. 7 and the plight of the hostages.

“@montanatucker Do you even know how much this means to every Jew in the world?,” one user wrote on Instagram. “The fact that you’re getting their stories out there for ALL to hear and see ! Thank you so much for EVERYTHING you’re doing for your community!”

Tucker shared the video during a week when Israel Defense Forces soldiers have recovered hostages’ bodies from the city of Rafah. The same day Tucker’s video went up, the families of five young women hostages released a video showing their capture by Hamas, sparking heightened pressure on the Israeli government to negotiate their release.

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In light of the dire news, some people objected to Tucker featuring hostages in a video promoting beauty products.

“After you thought you’ve seen it all, watch this video and see how some people and the brands they’re pushing apparently have no problem capitalizing on the backs of people who have been to hell and back,” Yaakov Katz, the former editor in chief of the Jerusalem Post, wrote on X. 

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In response to an inquiry from the Jewish Telegraphic Agency, a representative for Tucker said that Ben Ami and Tucker had met at a recent rally for the hostages’ release before meeting in the temporary housing where the Ben Ami family has been living following the destruction of their home on Oct. 7.  

“She wanted her story told, her husband’s story, told by Montana,” said the representative, who gave her name as Michelle. “She always goes to their houses.”

The representative added that the idea for the video came from Fré and that Tucker was not paid to go to the house.

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“It was totally a mitzvah thing,” she said. “She will always be there for the hostages until everyone’s home.”

Fré, which did not respond to JTA’s request for comment, is not the only company to tell stories about the hostages with its products. Wines on the Vine, an online wine store and project of the nonprofit Israel Innovation Fund, has released a line of wines featuring the faces and short biographies of the remaining hostages called “Wines of Hope.” A third of the proceeds will be donated to the Hostages and Missing Families Forum advocacy group, according to the website.

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“Wines of Hope tells the story of the 257 hostages who were taken captive by Hamas terrorists on October 7, 2023, and specifically the 128 people who remain there until today,” the website says. “With every sip we take, we drink this wine as a symbol of hope and a yearning for their return, until the day we can drink together with them, fully rejoicing and celebrating true freedom.”





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‘It was apocalyptic’, woman tells Crans-Montana memorial service, as bar owner detained

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‘It was apocalyptic’, woman tells Crans-Montana memorial service, as bar owner detained


‘In this shared grief we stand united’: Day of mourning for New Year’s Eve fire victims in Switzerland

Tragedy brought people together in Crans-Montana and brought the country to a standstill.

On Friday, just down the road from the bar where 40 young people were killed by fire on New Year’s Eve, church bells rang in their memory.

They tolled right across Switzerland, to mark a national day of mourning.

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Then, moments after the last notes of a special memorial service had faded, came the news that one of the bar’s owners had been detained.

Swiss prosecutors said Jacques Moretti, a French national, was a potential flight risk. He and his wife Jessica, who is also French, are suspected of manslaughter by negligence, bodily harm by negligence and arson by negligence.

Many of the victims’ families had demanded action like this from the start: more than a week after the fire, the anger in this community has been increasing.

At the main ceremony in Martigny, down in the valley, relatives of the dead were joined by survivors. Some had come from hospital for the memorial. People held white roses in their laps and gripped each other’s hands for support.

“The images we faced were unbearable. A scene worse than a nightmare. Screams ringing out in the icy cold, the smell of burning. It was apocalyptic,” a young woman called Marie told the audience.

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She had been in a bar opposite Le Constellation when the fire broke out and suddenly found herself helping the injured as they ran from the flames.

She said she would never forget what she’d seen.

Listening in the front row were the presidents of France and Italy, whose citizens were among those killed and injured in the fire. Both countries have opened their own investigations.

Back in Rome, Italy’s prime minister vowed to make sure all those responsible were identified.

“This was no accident. It was the result of too many people who did not do their jobs,” Giorgia Meloni said.

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She wants to know why the music wasn’t cut as soon as the fire started.

“Why did no-one tell the young people to get out? Why did the council not make the proper checks? There are too many whys.”

In Crans-Montana people have the same questions and many more.

For now, the only two formal suspects are the co-owners of Le Constellation, Jacques and Jessica Moretti. Early on Friday, the pair were called in by prosecutors. They are being investigated for causing death and injury through negligence but have not been charged.

Now Jacques Moretti has been remanded in custody. In a statement, the public ministry said the move followed a “new assessment of the flight risk.”

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“I constantly think of the victims and of the people who are struggling,” his wife told a crush of TV cameras after several hours of questioning at the ministry.

It was her first public comment since the fire.

“It is an unimaginable tragedy. It happened in our establishment, and I would like to apologise.”

Nine days on, Le Constellation is still obscured from view behind white plastic sheets. A lone policeman stands guard, his face covered against the relentless snow.

What unfolded inside the building’s basement has gradually become clearer – and it’s the story of a disaster that should never have happened.

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Mobile phone footage shows a sparkler tied to a champagne bottle apparently starting the fire as it brushes the ceiling. Covered with soundproofing foam that was never safety tested, it ignites quickly.

When the crowd eventually rush for the exit in panic, there is a crush on the stairs. It seems the emergency doors were blocked.

But another video, from six years ago, suggests the risk was well known. On the footage, a waiter can be heard warning that the material on the ceiling is flammable.

“Be careful with the foam,” the voice shouts, as people wave the same sparklers.

But the questions here are not just for the owners.

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This week the local authorities in Crans made the shocking admission that they hadn’t carried out mandatory safety checks of the bar for five years.

They offered no explanation.

“It was a hell inside that bar. More than 1,000 degrees of temperature. There was no way to escape,” Italy’s ambassador to Switzerland, Gian Lorenzo Cornado, told the BBC, citing a long list of safety violations.

Six Italians were killed as a result.

“Italy wants justice, the Italian government wants justice and the Italian people want justice, for sure. The families want justice,” the ambassador stressed.

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That includes for those with life-changing injuries.

The regional hospital in Sion took the first major influx of patients. The stress was compounded by the fact that many doctors’ own children were partying in Crans for the New Year.

“They were all scared the next stretcher to arrive would be carrying their own child,” hospital director Eric Bonvin remembers.

But he’s proud of how his team coped.

Some casualties were unconscious and so badly burned, it took time to identify them.

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The most serious cases were moved to specialist burns centres elsewhere in Switzerland and in Europe where some are still in a critical condition.

All face a long, tough path to recovery which the doctor likens to a “rebirth” because many of his young patients have severe burns to the face.

“First the body needs to be protected, like the foetus in a mother’s womb. That’s what’s happening for many now. Then they will have to re-enter the world and find their identity,” Professor Bonvin says.

“It will take a lot of work and resilience.”

Add to that the anguish of surviving.

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“They came round and at first they felt lucky to be alive. But some now feel this guilt, wondering why they are here, but not their friend or brother,” Bonvin explains.

“It is a delicate moment.”

In central Crans, the heap of tributes for the dead is still growing, protected from the elements by a canvas.

After leaving their own fresh flowers on Friday, many people then stood in front of the ruins of the bar itself for a moment. Remembering, in silence.



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Montana pediatrician group pushes back against CDC vaccine changes

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Montana pediatrician group pushes back against CDC vaccine changes


This story is excerpted from the MT Lowdown, a weekly newsletter digest containing original reporting and analysis published every Friday.

On Monday, Jan. 5, the Centers for Disease Control and Prevention announced it would downgrade six vaccines on the routine schedule for childhood immunizations. The changes scale back recommendations for hepatitis A and B, influenza, rotavirus, RSV and meningococcal disease. 

That decision — shared by top officials at the federal Department of Health and Human Services — took many public health experts by surprise, in part because of how the administration of President Donald Trump departed from the CDC’s typical process for changing childhood vaccine recommendations. 

Montana Free Press spoke to Atty Moriarty, a Missoula-based pediatrician and president of the Montana Chapter of the American Academy of Pediatrics, about her perspective on the CDC’s changes. The interview has been edited for length and clarity.

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MTFP: What happened in this most recent change and how does that differ from the CDC’s normal process for adjusting childhood vaccination schedules?

Moriarty: The way that vaccines have traditionally been recommended in the past is that vaccines were developed, and then they traditionally went through a formal vetting process before going to the [CDC]’s Advisory Committee on Immunization Practices, or ACIP, which did a full review of the safety data, the efficacy data, and then made recommendations based on that. Since November 2025, that committee has completely been changed and is not a panel of experts, but it is a panel of political appointees that don’t have expertise in public health, let alone infectious disease or immunology. So now, this decision was made purely based unilaterally on opinion and not on any new data or evidence-based medicine. 

MTFP: Can you walk through some of the administration’s stated reasons for these changes?

Moriarty: To be honest, these changes are so nonsensical that it’s really hard. There’s a lot of concern in the new administration and in the Department of Health and Human Services and the CDC that we are giving too many immunizations. That, again, is not based on any kind of data or science. And there’s a lot of publicity surrounding the number of vaccines as compared to 30 years ago, and questioning why we give so many. The answer to that is fairly simple. It’s because science has evolved enough that we actually can prevent more diseases. Now, some comparisons have been made to other countries, specifically Denmark, that do not give as many vaccines, but also are a completely different public health landscape and population than the United States and have a completely different public health system in general than we do.

MTFP: Where is the American Academy of Pediatrics [AAP] getting its guidance from now, if not ACIP?

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Moriarty: We really started to separate with the [CDC’s] vaccine recommendations earlier in 2025. So as soon as they stopped recommending the COVID vaccine, that’s when [AAP] published our vaccine schedule that we have published for the last 45 years, but it’s the first time that it differed from the CDC’s. We continue to advocate for immunizations as a public health measure for families and kids, and are using the previous immunization schedule. And that schedule can be found on the [AAP’s] healthychildren.org website.

MTFP: Do any of the recent vaccine scheduling changes concern you more than others?

Moriarty: I think that any pediatrician will tell you that 20-30 years ago, hospitals were completely full of babies with rotavirus infection. That is an infection that is a gastrointestinal disease and causes severe dehydration in babies. I’m nervous about that coming roaring back because babies die of dehydration. It’s one of the top reasons they’re admitted to the hospital. I’m nervous about their recommendation against the flu vaccine. [The U.S. is] in one of the worst flu outbreaks we’ve ever seen currently right now and have had many children die already this season. 

MTFP: Do you think, though, that hearing this changed guidance from the Trump administration will change some families’ minds about what vaccines they’ll elect to get for their children?

Moriarty: Oh, absolutely. We saw that before this recommendation. I mean, social media is such a scary place to get medical information, and [listening to] talking heads on the news is just really not an effective way to find medical information, but we see people getting it all the time. I meet families in the hospital that make decisions for their kids based on TikTok. So I think that one of the effects of this is going to be to sow more distrust in the public health infrastructure that we have in the United States that has kept our country healthy.

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Montana Lottery Lucky For Life, Big Sky Bonus results for Jan. 8, 2026

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The Montana Lottery offers multiple draw games for those aiming to win big. Here’s a look at Jan. 8, 2026, results for each game:

Winning Lucky For Life numbers from Jan. 8 drawing

05-12-13-39-48, Lucky Ball: 13

Check Lucky For Life payouts and previous drawings here.

Winning Big Sky Bonus numbers from Jan. 8 drawing

05-15-20-28, Bonus: 16

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Check Big Sky Bonus payouts and previous drawings here.

Feeling lucky? Explore the latest lottery news & results

When are the Montana Lottery drawings held?

  • Powerball: 8:59 p.m. MT on Monday, Wednesday, and Saturday.
  • Mega Millions: 9 p.m. MT on Tuesday and Friday.
  • Lucky For Life: 8:38 p.m. MT daily.
  • Lotto America: 9 p.m. MT on Monday, Wednesday and Saturday.
  • Big Sky Bonus: 7:30 p.m. MT daily.
  • Powerball Double Play: 8:59 p.m. MT on Monday, Wednesday, and Saturday.
  • Montana Cash: 8 p.m. MT on Wednesday and Saturday.

Missed a draw? Peek at the past week’s winning numbers.

Winning lottery numbers are sponsored by Jackpocket, the official digital lottery courier of the USA TODAY Network.

Where can you buy lottery tickets?

Tickets can be purchased in person at gas stations, convenience stores and grocery stores. Some airport terminals may also sell lottery tickets.

You can also order tickets online through Jackpocket, the official digital lottery courier of the USA TODAY Network, in these U.S. states and territories: Arizona, Arkansas, Colorado, Idaho, Maine, Massachusetts, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, New York, Ohio, Oregon, Puerto Rico, Washington D.C., and West Virginia. The Jackpocket app allows you to pick your lottery game and numbers, place your order, see your ticket and collect your winnings all using your phone or home computer.

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Jackpocket is the official digital lottery courier of the USA TODAY Network. Gannett may earn revenue for audience referrals to Jackpocket services. GAMBLING PROBLEM? CALL 1-800-GAMBLER, Call 877-8-HOPENY/text HOPENY (467369) (NY). 18+ (19+ in NE, 21+ in AZ). Physically present where Jackpocket operates. Jackpocket is not affiliated with any State Lottery. Eligibility Restrictions apply. Void where prohibited. Terms: jackpocket.com/tos.

This results page was generated automatically using information from TinBu and a template written and reviewed by a Great Falls Tribune editor. You can send feedback using this form.



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