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Telstra cuts 2,800 jobs as AI takes over

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Telstra cuts 2,800 jobs as AI takes over

Telstra is set to cut 2,800 employees from its workforce. Photo: Shutterstock

Up to 2,800 Telstra workers will be retrenched by year’s end, with Australia’s largest telecommunications carrier announcing plans to pare its workforce in an AI-driven “reset” of its enterprise arm including an overhaul of its Telstra Purple services business.

The package of reforms is designed to contribute to $350 million in cost savings as the company overhauls Telstra Enterprise – the company’s business-focused service arm that includes its Data & Connectivity business and Telstra Purple consulting arm – to “sharpen its focus on areas where it has the strongest differentiation, further improve delivery for customers and improve the cost base of the business,” the company explained in an ASX filing.

The job cuts – which will require consultation with employees and unions and come days after Telstra’s last enterprise bargaining negotiations with the Communications Workers Union (CWU) – are intended to help streamline the company’s enterprise product portfolio through measures including cutting the number of products in its Network Applications and Services (NAS) arm by “close to” two-thirds.

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Telstra will also simplify its customer sales and service model “to better support customers”, the company said, and will “reduce the cost base” of its Telstra Purple technology services business – a euphemism for staff cuts in that people-focused business, which last October added over 500 employees with the $267.5 million acquisition of Melbourne based cloud firm Versent.

Telstra Purple is the company’s digital transformation consulting arm, with more than 2,000 certified local experts offering a range of services across network, data and AI, cyber security, Internet of Things (IoT), software development, cloud, and workplace collaboration.

The changes mark a significant step after a review of the Enterprise business that was flagged in February during Telstra’s latest half year results briefing, when CEO Vicki Brady said Telstra was “being challenged by cost pressure” and revealed that the NAS business would undergo a full review because it was “a long way from where we need it to be.”

Many believe that the company’s successful addition of artificial intelligence (AI) has facilitated some of the cutbacks, with AI now being used to improve half of Telstra’s key processes – including automatically detecting and resolving faults with fixed services, and helping “solve customer issues faster”.

Replacing employees with AI is a “cheap, sinister move that will worsen its already disgraceful customer service standards,” Macquarie Telecom group executive Luke Clifton said after the cuts were announced.

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“Telstra doesn’t believe in its staff or its customers,” Clifton said. “It has outsourced staff overseas and now, rather than taking the lead on investing in AI to support staff and create better technologies for customers, it’s trying to replace them with artificial intelligence.”

Tough measures for tough times

The CWU’s latest negotiations included demands for “fair and transparent” performance ratings and fixed and guaranteed pay increases – a change from what the union called “Telstra’s discriminatory approach of linking wage outcomes to metrics and outcomes outside of employee control.”

Whether the cuts are a direct response to the negotiations is not clear, but the CWU warned that the cuts will be a “disaster for workers and customers”.

“You can’t axe 2,800 jobs and not expect it to have an impact on service delivery,” national assistant secretary James Perkins said, warning that they “will have a devastating impact on services.”

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Telstra is already grappling with after recent complaint figures showed it was struggling to maintain service standards.

The changes are just the beginning of the review of Telstra Enterprise, the company said, with Brady promising that the company “will support” retrenched workers “through this change with care and transparency”.

Consultation on 377 Telstra Enterprise roles will begin “immediately”, the company said, “mainly from areas supporting the products and services to be exited in Enterprise.”

The company – which has previously flagged the need to explore new opportunities – will also move its Global Business Services function into other parts of the business as it works through the detail of changes that are expected to deliver $350 million of the company’s T25 cost reduction strategy by the end of next year.

The restructuring efforts will cost Telstra $200 to $250 million over the next two financial years.

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Telstra also announced that it will update the terms for its postpaid mobile plans to remove its CPI-linked annual price review – potentially stabilising prices that are currently set to rise with annual CPI inflation that was recently pegged at 3.6 per cent.

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US Treasury to offer free cybersecurity intelligence to crypto firms

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US Treasury to offer free cybersecurity intelligence to crypto firms
The U.S. Treasury Department’s Office of Cybersecurity and Critical Infrastructure Protection has unveiled a new cyber threat intelligence sharing initiative with the cryptocurrency sector in a bid to bolster threat discovery, prevention, and response efforts amid increasingly prevalent and sophisticated intrusions against the industry, according t…
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Bitcoin and Ether ETFs Add Combined $443 Million in Strong Inflow Day

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Bitcoin and Ether ETFs Add Combined 3 Million in Strong Inflow Day

Key Takeaways:

  • Bitcoin ETFs saw $358.17 million inflows on April 9, led by Blackrock IBIT, restoring momentum.
  • Ether ETFs added $85.19 million as ETHA gained $90.94 million, showing selective but rising demand.
  • XRP lost $661K while Solana saw no flows, suggesting capital is still fluctuating between altcoin ETFs.

Market Turns Decisively Positive for Bitcoin and Ether ETFs

No day is ever the same in the exchange-traded fund (ETF) market, and on Thursday, April 9, the tide turned again. This time, with force.

After a stretch of uneven flows and fading conviction, crypto ETFs snapped back into positive territory, delivering one of the week’s strongest sessions. The recovery was broad, decisive, and led by familiar names.

Bitcoin ETFs recorded a powerful $358.17 million in net inflows, marking a clean reversal from the prior day’s losses. Notably, every major fund contributed, and no outflows were recorded.

Blackrock’s IBIT once again dominated the field, pulling in $269.34 million, roughly three-quarters of total inflows. The scale of that contribution underscored its continued role as the market’s anchor. Fidelity’s FBTC followed with a solid $53.33 million, while Morgan Stanley’s newly launched MSBT added $14.87 million, building on its early momentum.

Bitcoin ETFs likely to close the week in green with inflows surpassing outflows so far.

Further support came from Bitwise’s BITB with $11.73 million, Ark & 21Shares’ ARKB at $4.78 million, Vaneck’s HODL with $2.04 million, and Franklin’s EZBC at $2.08 million. Trading volume reached $1.99 billion, and net assets climbed to $93.29 billion.

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Ether ETFs mirrored the rebound, though with a more mixed internal picture. The group posted $85.19 million in net inflows, driven by strong demand for select funds.

Blackrock’s ETHA led with $90.94 million, while its ETHB product added another $13.67 million, continuing its steady rise in investor preference. Grayscale’s Ether Mini Trust contributed $9.67 million.

Yet selling pressure persisted elsewhere. Fidelity’s FETH recorded a $20.98 million outflow, followed by 21Shares’ TETH with $5.53 million. Smaller outflows were seen in Franklin’s EZET at $1.68 million and Grayscale’s ETHE at $900,440. Despite these exits, inflows held firm. Trading volume came in at $831.08 million, with net assets closing at $12.69 billion.

Outside the majors, activity was limited. XRP ETFs posted a modest $661,160 outflow, entirely from 21Shares’ TOXR. Trading volume stood at $11.03 million, with net assets at $955.13 million.

Solana ETFs remained inactive for the session, with no recorded flows. Net assets held steady at $803.03 million.

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The broader pattern is becoming clearer. Capital is returning, but it is concentrated. Investors are favoring scale, liquidity, and established names, particularly in bitcoin and select ether products. The market is not fully stable, but confidence is rebuilding in visible pockets.

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Morgan Stanley Low-Fee Bitcoin ETF Sparks Fee War Across Issuers, Analyst Says

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Morgan Stanley Low-Fee Bitcoin ETF Sparks Fee War Across Issuers, Analyst Says

Key Takeaways:

  • Morgan Stanley launched MSBT with a 0.14% fee, undercutting Blackrock IBIT and escalating a bitcoin ETF fee war.
  • Bloomberg analyst says the fee war could squeeze issuer margins while expanding investor access.
  • Blackrock dominance may persist unless outflows rise or a 10 bps Vanguard entrant disrupts pricing power.

Morgan Stanley Sparks Bitcoin ETF Fee War With Aggressive Pricing

The launch of a lower-cost bitcoin exchange-traded fund (ETF) is intensifying structural competition across digital asset markets. Morgan Stanley, a global investment bank, rolled out its bitcoin ETF (NYSE Arca: MSBT) with a 0.14% expense ratio on April 8, undercutting Blackrock’s Ishares Bitcoin Trust (IBIT) and signaling a new phase of aggressive pricing pressure. This shift highlights how fee compression could redefine issuer margins and investor allocation strategies.

Bloomberg Intelligence analyst Eric Balchunas addressed the implications of Morgan Stanley’s pricing move. He stated on social media platform X:

“MSBT coming at 14bps could entice others to cut, or new entrants to come in even lower.”

The remark signals that MSBT’s ultra-competitive fee could reset industry benchmarks, accelerating price competition among incumbents while lowering barriers for new ETF entrants.

Across the competitive landscape, MSBT now ranks among the lowest-cost bitcoin ETFs, undercutting Grayscale Bitcoin Mini Trust ( BTC) at 0.15% and Franklin Templeton’s EZBC at 0.19%. Other major issuers, including Bitwise (BITB), Vaneck (HODL), and ARK 21Shares (ARKB), cluster between 0.20% and 0.21%, while Blackrock’s IBIT, Fidelity’s FBTC, and several peers maintain 0.25% fee structures. At the higher end, Grayscale’s legacy GBTC remains at 1.50%, reflecting its structural differences and earlier market entry. This spread highlights a rapidly compressing fee band, with new entrants increasingly targeting sub-20 basis point pricing to gain share.

Fee Pressure Threatens Margins While Strengthening Investor Power

Morgan Stanley’s broader strategy suggests ambitions beyond simple fee disruption, with projections pointing to as much as $160 billion in potential inflows tied to its bitcoin ETF initiative. That scale could materially pressure Blackrock’s IBIT, which benefits from deep liquidity, tight spreads, and strong institutional adoption. The firm’s positioning underscores a growing trend where traditional financial giants leverage distribution advantages to capture crypto market share.

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Balchunas emphasized the broader economic consequences of intensifying fee competition across the ETF sector. He remarked:

“Fee wars are part of life in the Terrordome = hell for issuers, but heaven for investors. That said, prob won’t see any cut from IBIT.”

The observation underscores a structural reality: declining fees enhance investor access while compressing issuer margins, forcing providers to rely on scale, flows, and operational efficiency.

Despite mounting pressure, market leadership continues to provide pricing resilience for dominant funds. Balchunas stressed that IBIT’s scale and liquidity concentration preserve its pricing power, with disruption likely only if competitors generate sustained outflows or if Vanguard files a near-10 basis point product, a scenario he considers highly improbable. This dynamic indicates that IBIT’s fee stability remains anchored in its liquidity advantage unless a significant competitive shift materializes.

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