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Some expert tips for creating a memorable Big Island visit

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Some expert tips for creating a memorable Big Island visit


The Big Island of Hawaii is home to five volcanoes and offers a diverse landscape as well as some of the most unique experiences in the Islands. It also offers a challenge, because of its size, to anyone who’s planning a vacation there and looking to squeeze in as much enjoyment as possible on a short stay.

Anneke Marchese

Anneke Marchese, the owner of AM|FM Luxury + Adventure Travel in Bend, Ore., started her business nine years ago after her first visit to the Big Island. It was the first island she visited in Hawaii, but she has since been to all of the islands that one can visit. She holds a master specialist certificate and a Malama experience certificate from the Big Island of Hawaii.

Marchese was happy to share with Travel Weekly’s readers her knowledge of the island and how she tailors trips for clients.

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Q: For people who haven’t been to the Big Island, what would you say are the biggest differences between traveling there versus the other islands?

A: What I always explain to them first off is that the Big Island is not Oahu, where Pearl Harbor is. Let’s just make sure that we all know that this is truly the Big Island, the largest island in the chain. Also, it’s the youngest. I also say it’s the most kind of rugged and truly allows you to get active and connect with nature and still really have a lot of land to explore.

It’s really a dual island. There are 10 microclimates that you’re going to go through traversing the island, so it’s really best discovered in two parts. Some of your time will be spent on what locals call the Kona side, and some of your time will be on what locals call the Hilo side.

Some expert tips for creating a memorable Big Island visit

Photo Credit: Jenn Martins

Q: What do you consider a perfect Big Island itinerary?

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A: I’ll usually get people into Kona. We’ll do three, four or five nights in Waikoloa or Kona, possibly splitting it up. Some people will stay down near Captain Cook and Kealakekua Bay and then also up north, say like Mauna Kea [Resort] or Hapuna. I think that’s a really awesome itinerary if we can get people to split even that portion.

Then I encourage them to drive across the island. … If they can stay in Hilo for a few days, what we’ll do normally is have them leave Hilo in the morning on the last day, fly over to Honolulu to do a day at Pearl Harbor and head home at night.

Q: You mentioned splitting up the island. Is that also common to split up each side of the island?

A: If I can convince people to, yes; it’s really about timing. If people have a week, some people give me the time to do two nights down in the Keauhou area, the Captain Cook area, like three nights over in Waikoloa up north and then two nights in Hilo. I really think that’s the most well-rounded and gives you that diversity, because otherwise you’re really missing out.

Q: How often do clients ask you about the Big Island compared to other islands? Does it get a lot of demand?

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A: It’s still not as popular as the other islands. I do feel like I have a higher conversion rate with those who have been to the Islands before and are wanting to experience a new island or maybe haven’t been there and have heard good things about it. 

Q: What are some of the top things for visitors to do on the Big Island?

A: If you’re going to be on the Island of Hawaii, you need to swim with manta rays; that shouldn’t be missed.
Fair Wind and Seaquest are two operators I would recommend — though I prefer working with a naturalist at the Mauna Kea Resort, where you swim out to the manta rays without a boat. … If you’re scared to get into the water, sit at the Fairmont Orchid’s toes-in sand bar at dark and you’ll see them splashing in the lights.

I’ve also done the salt farm tour at Kona Sea Salt, which sounds so weird, but it’s great if you have to catch a flight and you’re just trying to do something and see something you haven’t seen before.

Morning coffee overlooking Kulaniapia Falls in Hilo.

Morning coffee overlooking Kulaniapia Falls in Hilo. Photo Credit: Courtesy of Hawaii Tourism Authority (HTA)/Heather Goodman

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I give clients a hiking guide, so I encourage them to go out and explore. Visiting the coffee farms, like Greenwell Farms, and of course getting some beach time [are also recommended].

Q: How many days should people plan to spend at the Hawaii Volcanoes National Park?

A: I like two days. I mean, a full day if you can, like a full day from morning to literally sunset, like after dark. So at least one full day in the park. 

If they have mobility issues, you could do two hours in the morning and maybe an hour or two at night, but I always encourage them to stop by and have a glass of wine at Volcano House and watch the glow happen. (As of publication, the volcano is not erupting and there is no glow.)

When I get people to experience Volcanoes National Park with a guide, I feel like it makes a lot of difference, especially since the Jaggar Museum is not available. (The volcano science museum was damaged during the Kilauea eruption in 2018; there are plans to reopen, but a date has not yet been announced.)

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Q: You have found guides for the national park?

A: Yeah, so usually Hawaii Forest & Trail has guides that work great. I love them.

Q: Do you try to find clients a place to stay near the park? Or do they drive back to Hilo?

A: It depends. If some people need to have a hotel, need to have room service, need to do those things, then of course they’re going back to the Grand Naniloa Hotel Hilo. If they’re a little bit more rugged, there’s some pretty inns I recommend right there.

Q: Is there anything else you’d like to share with advisors and their clients?

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A: Travel mindfully, please don’t follow Instagram. There are some places that are super sacred that should stay sacred. … I make every traveler that travels to the Islands, but specifically the Big Island, do the Pono Pledge. I feel like that’s super important. 



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Travelers Sue: Promises Were Broken. They Want Hawaiian Airlines Back.

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Travelers Sue: Promises Were Broken. They Want Hawaiian Airlines Back.


Hawaiian Airlines’ passengers are back in federal court trying to stop something most people assumed was already finished. They are no longer arguing about whether they are allowed to sue. They are now asking a judge to intervene and preserve Hawaiian as a standalone airline before integration advances to a point this spring where it cannot realistically be reversed.

That approach is far more aggressive than what we covered in Can Travelers Really Undo Alaska’s Hawaiian Airlines Takeover?. The earlier round focused on whether passengers had standing and could amend their complaint. This court round focuses on whether harm is already occurring and whether the court should act immediately rather than later. The shift is moving from procedural survival to emergency relief, which makes this filing different for Hawaii travelers.

The post-merger record is now the focus.

When the $1.9 billion acquisition closed in September 2024, the narrative was straightforward. Hawaiian would gain financial stability. Alaska would impose what it described early as “discipline” across routes and costs. Travelers were told they would benefit from broader connectivity, stronger loyalty alignment, and long-term fleet investments that Hawaiian could no longer fund independently.

Eighteen months later, the plaintiffs argue that the outcome has not matched the pitch. They cite reduced nonstop options on some Hawaii mainland routes, redeye-heavy return schedules that many readers openly dislike, and loyalty program changes that longtime Hawaiian flyers say diminished redemption value. They frame these not as routine airline integration but as signs that competitive pressure has weakened in our island state, where airlift determines price and critical access for both visitors and residents.

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What is different about this filing compared with earlier debates is that it relies on developments that have already occurred rather than on predictions about what might happen later.

The HA call sign has already been retired. Boston to Honolulu was cut before competitors signaled renewed service. Austin’s nonstop service ended. Multiple mainland departures shifted into overnight red-eyes. And next, the single reservation system transition is targeted for April 2026, a process already well underway.

Atmos replaced both Hawaiian Miles and Alaska’s legacy loyalty programs, and readers immediately reported higher award pricing, fewer cheap seats, no mileage upgrades, and confusion around status alignment and family accounts. Each of those events can be described as aspects of integration mechanics, but together they form the factual record that the plaintiffs are now asking a judge to examine in Yoshimoto v. Alaska Airlines.

The 40% capacity argument.

One of the more interesting claims tied to the court filing is that Alaska now controls more than 40% of Hawaii mainland U.S. capacity. That figure strikes at the core of the entire issue. That percentage does not automatically mean monopoly under antitrust law, but it does raise questions about concentration in a state that depends exclusively on air access for its only industry and its residents.

Hawaii is not a region where travelers have options. Every visitor, every neighbor island resident, and every business traveler depends on our limited air transportation. The plaintiffs contend that consolidation at that scale reduces competitive pressure and gives the dominant carrier far more leverage over pricing and scheduling decisions. Alaska says that competition remains robust from Delta, United, Southwest, and others, and that share shifts seasonally and by route.

Competitors reacted quickly.

While Alaska integrated Hawaiian’s network under its publicly stated discipline strategy, Delta announced its largest Hawaii winter schedule ever, beginning in December 2026. Delta’s Boston to Honolulu is slated to return, Minneapolis to Maui launches, and Detroit and JFK to Honolulu move to daily service. Atlanta also gains additional frequency. Widebodies are appearing where narrowbodies once operated, signaling Delta’s push into higher capacity and premium cabin layouts.

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Those moves complicate the monopoly narrative. If Delta is expanding aggressively, one argument is that competition remains active and responsive. At the same time, Delta filling routes Alaska trimmed may reinforce the idea that structural changes created openings competitors believe are profitable, and that markets respond when gaps appear.

What changed since October.

In October, we examined whether the case would survive dismissal and whether passengers could refile. That moment felt more procedural than what’s afoot now. It did not alter flights, fares, or loyalty programs.

This filing is different because it is tied to post-merger developments and seeks emergency relief. The plaintiffs are asking the court to prevent further integration while the merits are evaluated, arguing that each added step toward full consolidation this spring makes reversal less feasible as systems merge, crew scheduling aligns, fleet plans shift, and branding converges.

Airline mergers are designed to become embedded quickly, and once those pieces are fully intertwined, unwinding them becomes exponentially more difficult, which is why the plaintiffs are pressing forward now rather than waiting any longer.

The DOT conditions and the defense.

When the purchase of Hawaiian closed, the Department of Transportation imposed conditions that run for six years. Those conditions addressed maintaining capacity on overlapping routes, preserving certain interline agreements, protecting aspects of loyalty commitments, and safeguarding interisland service levels.

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Alaska will point to those commitments as evidence that consumer protections were built into the core approval. The plaintiffs, however, are essentially claiming that those conditions are either insufficient or that subsequent real-world changes undermine the spirit of what travelers were told would remain. That tension between formal commitments and actual experience is at the core of this dispute.

Hawaiian had not produced consistent profits for years.

That is the actual financial situation, without sentiment. Alaska did not spend $1.9 billion to preserve Hawaii nostalgia. It purchased aircraft, an international and trans-Pacific network reach, and a platform it thinks can return to profitability under tighter cost control.

What this means for travelers today.

Nothing about your Hawaiian Airlines ticket changes because of this filing. Flights remain scheduled. Atmos remains the reward program. Integration continues unless a judge intervenes.

However, Alaska now faces a renewed court challenge that points to concrete post-merger developments rather than speculative harm. That scrutiny alone can bring things to light and influence how aggressively future route decisions and loyalty adjustments occur.

Hawaiian Airlines’ travelers have been vocal since the start about pricing, redeyes, lost nonstops, and loyalty devaluation. Others have said very clearly that without Alaska, Hawaiian might not exist in any form at all. Both perspectives exist as background while a federal judge evaluates whether the integration should be impacted.

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You tell us: Eighteen months after Alaska took over Hawaiian, are your Hawaii flights better or worse than before, and what changed first for you: price, schedule, routes, interisland flights, or loyalty programs?

Lead Photo Credit: © Beat of Hawaii at SALT At Our Kaka’ako in Honolulu.

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Lawsuit claims Hawaiian-Alaska Airlines merger creates monopoly on Hawaii flights

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Lawsuit claims Hawaiian-Alaska Airlines merger creates monopoly on Hawaii flights


HONOLULU (HawaiiNewsNow) – An effort to break up the Hawaiian and Alaska Airlines merger is heading back to court.

Passengers have filed an appeal seeking a restraining order that would preserve Hawaiian as a standalone airline.

The federal government approved the deal in 2024 as long as Alaska maintained certain routes and improved customer service.

However, plaintiffs say the merger is monopolizing the market, and cite a drop in flight options and a rise in prices.

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According to court documents filed this week, Alaska now operates more than 40% of Hawaii’s continental U.S. routes.

Hawaii News Now has reached out to Alaska Airlines and is awaiting a response.

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Column by Pele Harman: Celebrating Mahina ʻŌlelo Hawaiʻi, bringing Hawaiian language to life at UH Hilo – UH Hilo Stories

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Column by Pele Harman: Celebrating Mahina ʻŌlelo Hawaiʻi, bringing Hawaiian language to life at UH Hilo – UH Hilo Stories


At UH Hilo, ʻōlelo Hawaiʻi is not simply a subject taught in classrooms, it is a living language that connects us to this place, to one another, and to the generations who came before us.


This column is by Pelehonuamea Harman, director of Native Hawaiian engagement at the University of Hawaiʻi at Hilo. In her columns, Pele shares Native Hawaiian protocols on the use of ōlelo Hawaiʻi (Hawaiian language), cultural traditions, traditional ways of Indigenous learning, and more. This column is on Mahina ʻOlelo Hawaiʻi (Hawaiian Language Month), celebrated every February to honor the Hawaiian language.

Pele Harman portrait with lei and head lei.
Pelehonuamea Harman

Each year, the month of Pepeluali marks Mahina ʻŌlelo Hawaiʻi, a time dedicated to celebrating and uplifting the Hawaiian language. At the University of Hawaiʻi at Hilo, ʻōlelo Hawaiʻi is not simply a subject taught in classrooms, it is a living language that connects us to this place, to one another, and to the generations who came before us.

While Pepeluali gives us a focused moment of celebration, the Hawaiian language should not live only within a single month. ʻŌlelo Hawaiʻi thrives when it is used every day.

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One of the simplest and most meaningful ways to begin is by pronouncing the words we already encounter daily with accuracy and care. Hawaiian is an oral language carried through voice and relationship. When we take the time to say words correctly, we demonstrate respect for the language and for the poʻe (people) who have worked tirelessly to ensure its survival.

Across our own campus, we have opportunities to do this every day.

Let us honor the names of our places by using them fully:

Person takes a photo of the mural of Edith Kanakaʻole portrait on the side of Edith Kanakaʻole Hall, UH Hilo campus.
An attendee at celebrations on May 6, 2023, takes a photo of the new Edith Kanakaʻole mural by artist Kamea Hadar. The mural is located at Edith Kanakaʻole Hall, named after beloved educator Aunty Edith, on the campus of UH Hilo. (Photo: UH System News)

Kanakaʻole Hall, not “K-Hall.” (Formally Edith Kanakaʻole Hall, named after our beloved kumu.)

Waiʻōlino, not “CoBE,” for our College of Business and Economics. (Formally Hānau ʻO Waiʻōlino; waiʻōlino literally means sparkling waters, alluding here to bringing forth waters of wellbeing and prosperity.)

These names are not merely labels for buildings. They carry ʻike (knowledge), history, and meaning. Speaking them in their entirety acknowledges the stories and values embedded within them.

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Using ʻōlelo Hawaiʻi does not require fluency. It simply requires willingness. Each of us already knows words we can begin using more intentionally.

Greet one another with aloha.

Express gratitude with mahalo whenever possible.

Small choices like these help normalize Hawaiian language in our daily interactions and strengthen UH Hilo’s identity as a place grounded in Hawaiʻi.

One of the most common questions I am asked is: How do you respond in ʻōlelo Hawaiʻi when someone says “mahalo” to you?

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Here are three simple and appropriate responses:

ʻAʻole pilikia — It’s no problem.

He mea iki — It is just a little thing.

Noʻu ka hauʻoli — The pleasure is mine.

There is no single correct answer. What matters most is participating in the exchange and allowing the language to live through conversation.

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Aerial view of UH Hilo campus with Hilo Bay in the background.
Aerial view of the UH Hilo campus with Hilo Bay in the distance. UH Hilo’s commitment to Native Hawaiian success and place-based education calls on all of us to help create an environment where ʻōlelo Hawaiʻi is visible, audible, and welcomed. (Archive photo)

UH Hilo holds a unique and important role as Hawaiʻi Island’s university. Our commitment to Native Hawaiian success and place-based education calls on all of us to help create an environment where ʻōlelo Hawaiʻi is visible, audible, and welcomed.

You do not need to wait until you feel ready. You do not need to know many words. The language grows stronger each time it is spoken.

So during Mahina ʻŌlelo Hawaiʻi and throughout the entire year I encourage the UH Hilo ʻohana to:

  • Use the Hawaiian words you already know.
  • Pronounce names and places with intention and care.
  • Greet others with aloha.
  • Share mahalo often.

Because when we use ʻōlelo Hawaiʻi, we are doing more than speaking words, we are helping to perpetuate and uplift the native language of our home.

E ola ka ʻōlelo Hawaiʻi.
Let the Hawaiian language live.




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