• The Milwaukee County Sheriff’s Office has decided against a contract for facial recognition technology.
• Sheriff Denita Ball cited community concerns and the importance of public trust in the decision.
• The move follows similar pushback that led the Milwaukee Police Department to pause its own pursuit of the technology.
• Local officials and advocates have raised concerns about racial bias, surveillance, and civil rights violations.

The Milwaukee County Sheriff’s Office will not move forward on a potential deal to use facial recognition technology, Sheriff Denita Ball announced Friday.

In a statement on Feb. 27, Ball said after “thoughtful evaluation” and “meaningful dialogue” with community stakeholders and leaders, she decided to stop pursuing a contract with Biometrica, a Las Vegas-based company whose technology allows authorities to compare photos to a large database of photos for matches. 

“While we recognize the potential of this software as an investigative tool, we also recognize that trust between the MCSO and the people we serve is important,” she said.

“My discussions with local advocates highlighted valid concerns regarding how such data could be accessed or perceived in the current national climate. This decision is not a retreat from innovation but rather an understanding that timing matters, too,” Ball said.

The Milwaukee Journal Sentinel reported on Feb. 17 that the Sheriff’s Office was on the verge of signing off on the use of facial recognition technology after news broke at a community advisory board meeting held by the office.

The update on the office’s sign-off on an intent to enter into a contract with Biometrica blindsided local officials and advocates because it contradicted earlier claims that the office had not moved forward with a controversial contract.

At the time, supervisors on the county’s judiciary and legislation committee called for more information from the Sheriff’s Office about the nature of the then-potential contract.

Supervisor Justin Bielinski, who chairs the committee, said Ball’s decision to step away from the deal was good news, but said he was still feeling wary.

“I would like to see more I guess,” he said of the two paragraph statement from Ball. “At what point would she reconsider, right?”

County Executive David Crowley, who is running for governor as a Democrat, had also voiced concerns about a possible contract when news came to light earlier this month.

After learning of Ball’s decision to not move forward with Biometrica, Crowley thanked community members who voiced concerns about facial recognition technology, saying he will “continue doing everything in my authority to ensure our residents’ First Amendment rights, civil liberties, and personal data are protected.”

In recent months, Milwaukee politicians and residents rebuffed local law enforcement’s efforts to pursue the use of such technology at both the city and county levels, with many citing concerns over racial bias and unjust surveillance of residents.

The Milwaukee County Board of Supervisors voted last summer to recommend the development of a policy framework for the use of facial recognition technology as worries about its use by local law enforcement grew in the community.

The policy emphasized that the use of such technology doesn’t “suppress First Amendment-related activities, violate privacy, or otherwise adversely impact individuals’ civil rights and liberties,” and called for a pause on acquiring new facial recognition technology until regulatory policies were in place to monitor any existing and new surveillance technology.

In early February, the Milwaukee Police Department paused its pursuit of facial recognition technology after almost a year of pushback from activists and some public officials at public meetings. The department also noted that community feedback was a part of its final decision as well as a volatile political climate amid the federal government’s immigration crackdown.

(This story was updated to add new information.)