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Content is still king: Landmark deal with ESPN to boost a broad range of NCAA sports

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Content is still king: Landmark deal with ESPN to boost a broad range of NCAA sports

ESPN used its exclusive negotiating window to reach an eight-year, $920-million deal with the NCAA on Thursday, an arrangement that extends a relationship that began when ESPN was launched in 1979 and has proved lucrative for both parties since.

The new contract — worth $115 million a year — proves that even in a fragmented media landscape, content is king and college sports draw a significant, and growing, television audience on cable and through streaming.

The agreement is worth roughly three times the annual value of the current deal, and the NCAA said production and marketing costs assumed by ESPN would add another $25 million to $30 million per year. Slightly more than half the money — about $65 million a year — will go to women’s basketball, which despite discussions of the sport cutting its own deal remained in the bundle.

The largest audience for a women’s college basketball game was last year’s NCAA championship game between LSU and Iowa, and the same was true for the women’s volleyball final in December between Texas and Nebraska. The basketball game drew nearly 10 million viewers on ESPN+.

The NCAA and ESPN announced that the agreement will take effect Sept. 1, run through 2032 and include 40 NCAA championships — 21 women’s and 19 men’s. Among the increasingly popular sports besides women’s basketball and volleyball are baseball and softball.

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Many of the events will be aired on ABC, which, like ESPN, is owned by Walt Disney Co. More than 2,300 hours of NCAA championships will appear on combined linear and digital platforms annually, ESPN said.

The NCAA and ESPN moved quickly to come to an agreement before other potential suitors could join the fray. ESPN had exclusive negotiating rights through the summer.

“The NCAA has worked in earnest over the past year to ensure that this new broadcast agreement provides the best possible outcome for all NCAA championships, and in particular women’s championships,” NCAA President Charlie Baker said in a statement. “Over the past several years, ESPN has demonstrated increased investment in NCAA championship coverage.”

The negotiations were the first since ESPN and the NCAA agreed to a 12-year, $500-million deal in 2011. A clear strategy for the NCAA was to place as many sports as possible on the same platform. The package includes championships in Division I men’s gymnastics and men’s and women’s tennis, as well as Division II and Division III men’s and women’s basketball and women’s volleyball.

“Having one multiplatform home to showcase our championships provides additional growth potential along with a greater experience for the viewer and our student-athletes,” Baker said.

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Dealing directly with the NCAA rather than conferences appears to be ESPN’s strategy. The network declined to bail out the Pac-12 with a deal that might have kept the conference from all but disbanding, and also passed on a Big Ten media rights deal, which ultimately was divided among Fox, CBS and NBC.

An exception is the 10-year deal that ESPN cut with the behemoth SEC in December that made the network the exclusive rights holder of the conference’s football and men’s basketball telecasts. Next up for ESPN could be renewing the rights to the College Football Playoff. The current deal ends in two years.

Disney executives Jimmy Pitaro and Bob Iger have indicated a desire to partner with one or more tech companies as ESPN transitions into a sports streaming giant. Locking down a broad range of NCAA content might increase the appeal.

“ESPN and the NCAA have enjoyed a strong and collaborative relationship for more than four decades, and we are thrilled that it will continue as part of this new, long-term agreement,” Pitaro said in a statement. “The ESPN networks and platforms will exclusively present a record number of championships, including all rounds of several marquee events that, together with the NCAA, we have grown over time.”

Missing from the contract is the most lucrative NCAA tentpole event: the Division I men’s basketball tournament, a.k.a. March Madness. Paramount Global and Warner Bros. Discovery have a deal with the NCAA for the event that extends through 2032 and pays nearly $900 million a year to broadcast the games on CBS and the Turner cable networks.

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‘That’s what we need’: Austin Reaves bounces back in Lakers’ Game 2 loss

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‘That’s what we need’: Austin Reaves bounces back in Lakers’ Game 2 loss

Austin Reaves has officially entered the Lakers’ postseason chat. It might still be too little, too late.

The Lakers guard responded to his worst playoff performance with his best, recording a playoff career-high 31 points Thursday in the Lakers’ 125-107 loss to the Oklahoma City Thunder at Paycom Center.

But against the powerful Thunder, Reaves didn’t get a chance to punctuate his comeback night with any emphatic celebration. He instead ended the game in a heated conversation with officials, surrounded by almost all of his teammates as the Lakers felt they were battling the referees and the Thunder in equal measure.

Reaves’ game-high scoring effort wasn’t enough to fend off the relentless defending champions that had six players score in double figures, including three with 20 or more points. Shai Gilgeous-Alexander and Chet Holmgren each had 22 points for the Thunder, who take a 2-0 lead as the best-of-seven series turns to Los Angeles for Game 3 on Saturday.

With Luka Doncic sidelined because of a hamstring injury that is expected to keep him out for three more weeks, the Lakers are still outmanned in the Western Conference semifinals despite Reaves’ recent return. He rushed back from a Grade 2 left oblique strain in time to play in the Lakers’ first-round series but has struggled to find his rhythm after a month-long absence.

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He shot a dreadful three for 16 from the field in Game 1 against the Thunder, finished with only eight points and missed all five of his three-point shots. Including his two first-round games, Reaves had missed 14 consecutive three-pointers entering Game 2.

Criticism of Reaves dominated social media after Game 1. The 27-year-old guard is due for a new contract this summer that would solidify his status as one of the sport’s star players. A slow start to these playoffs and last year’s postseason struggles made Reaves an online punching bag for fan frustrations.

But the low-key Reaves is “one of the least chronically online NBA players there is,” Lakers coach JJ Redick said before the game. The extent of Reaves’ social media usage is his long-time friend Trent Swaim posting golfing videos on the duo’s “Hillbilly Bogey” accounts and Reaves asking his representatives to post sponsored content for his endorsement deals.

He doesn’t need to troll internet comments to fuel his game. Reaves can do that on his own.

Lakers guard Austin Reaves, center right, talks with referee John Goble, center left, after the team’s loss in Game 2 on Thursday night in Oklahoma City.

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(Nate Billings / Associated Press)

“He’s got a great sense of self-accountability to where he’s his own worst critic,” Redick said before the game, “and he’s going to hold himself to a standard of how he wants to play.”

Reaves drove aggressively into the paint early Thursday, tying the score 16-16 in the first quarter on a three-point play after the Lakers erased an early seven-point deficit. He had 13 points in the first half as the Lakers took a one-point lead into the locker room. He scored or assisted on the Lakers’ first 11 points of the third quarter as the team built a five-point lead with 8:35 to go in the third.

“That’s what we need Austin to be,” guard Luke Kennard said. “Even though he missed some shots last game, he was aggressive and he just got back into it. … I know a lot of people can think it’s easy to just come back and play a basketball game but at this level, what he’s done last series and now, it’s impressive. We need him to continue to be aggressive. He’s such a good teammate, easy to play with. It’s good to see him have a really good game and, hopefully gives him confidence going into the next one.”

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The Lakers need to play near-perfect basketball to have a chance to knock off the defending champions. The Thunder took a 2-0 series lead against the Lakers despite relatively quiet performances from Gilgeous-Alexander. The reigning most valuable player had 18 points in Game 1 and was limited to less than 28 minutes Thursday because of foul trouble.

When Gilgeous-Alexander picked up his fourth foul with 10:34 remaining in the third quarter Thursday, the Thunder trailed 66-61. They didn’t need their star to rip off a 32-14 run to finish the quarter and take a commanding 13-point lead into the fourth.

The Lakers had seven turnovers during the decisive stretch. Reaves had five of the Lakers’ 21 total giveaways and the miscues turned into 26 points for the Thunder, who led the league in points off turnovers during the regular season.

“It starts with the turnovers,” Reaves said. “I think you’re not going to be perfect; you’re going to have turnovers. Just trying to eliminate the live-ball turnovers where they get easy fast-break layups or threes or dunks.”

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Deonna Purrazzo touts Ring of Honor as having ‘great women’s wrestling,’ should be seen as landing spot

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Deonna Purrazzo touts Ring of Honor as having ‘great women’s wrestling,’ should be seen as landing spot

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Deonna Purrazzo was credited with helping restart the women’s division in Ring of Honor (ROH) when she joined the company in 2015. She was featured in one of the first women’s matches in the company’s history in nearly a decade at the time.

She spent three years with the company before she landed back in All Elite Wrestling (AEW) in 2024. By that time, AEW co-founder Tony Khan had bought Ring of Honor and it became a sister company of AEW. Upon her return to Ring of Honor, she was thrust into a tournament to determine the first ROH women’s pure champion.

PRO WRESTLING STARS LEADING SHOWCASE TO BENEFIT TUNNEL TO TOWERS, SHARE WHAT BEING AN AMERICAN MEANS TO THEM

Deonna Purrazzo celebrates after winning her match during AEW Collision on June 15, 2024, at the Covelli Centre in Youngstown, Ohio. (Frank Jansky/Icon Sportswire)

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In December, Purrazzo defeated Billie Starkz to be crowned the champion and has held the title ever since.

As a wave of new wrestlers hit the free-agent market over the last two weeks, Purrazzo touted the opportunities that Ring of Honor has for women’s wrestlers – something that was “really important” to the New Jersey native.

“I think what’s so great about Ring of Honor is that it kinda flies under the radar a little bit,” she told Fox News Digital. “So, you get to really develop and tell stories and show personality and maybe try something different than you would if you were on ‘Dynamite’ every single week. I think that there is really great women’s wrestling within Ring of Honor. Most weeks there’s four, five, six women’s matches and so I think that it doesn’t get enough credit online that it deserves for what it’s doing and the purpose it’s serving for women’s wrestling, which is, again, really important to me, starting in Ring of Honor, starting the women’s division 11 years ago.

“To get to see multiple women every single week grow and develop, I think it’s really important and I think that if more people saw it as a landing spot, we can maybe grow that perception in the public’s eyes.”

Athena sits at the top of the women’s division in ROH. She’s held the ROH Women’s World Championship for more than 1,200 days. Red Velvet is the current ROH Women’s World Television Championship and has held it for more than 150 days.

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Deonna Purrazzo attends Shaq’s Fun House at XS nightclub at Encore Las Vegas on Feb. 9, 2024. (Greg Doherty/Getty Images)

Purrazzo also has the opportunity to help veterans and first-responders in need.

She and her husband, Total Nonstop Action Wrestling star Steve Maclin, are putting on the Battle for the Brave on June 6. The charity event will benefit the Tunnel to Towers Foundation.

Purrazzo stressed how important giving back to military veterans was to her in an interview with Fox News Digital earlier this week, especially as a military wife. Maclin served in the U.S. Marines.

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“Growing up in New Jersey as well, 9/11 was such a big deal. For me, I was in second grade,” she said. “I didn’t understand what was going on but in the days after, I felt a sense of unity in that everyone came together, everyone was proud to be an American, and we were going to fight back and stand together and be one, united country. And I think that, that feeling has always stuck with me but being a veteran’s wife, it’s taken on a completely different role.

“Steve opening up about his service and things he’s seen and experienced with me has given me a new passion to let veterans know that, yes, war will always come home with you but it doesn’t have to define you. Steve was so lucky that he was able to find wrestling right after he got out of the Marine Corps and it saved him, in a way, from falling down the unknown path of ‘What am I? Who am I next?’

Pro wrestling stars Steve Maclin and Deonna Purrazzo stare at each other. (Provided to Fox News Digital)

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“And I think that’s something that our veterans deal with unbeknownst to the rest of the public. It’s not talked about enough. They say 22 veterans but right now the math is leading toward 44 veterans a day lose their lives to that battle – an identity crisis of who am I after service. So, that’s what it means to be American for me now, is showing that support for our veterans, showing that our country is here for them and we’re here to support them and we’re here to give them the resources that they need to live healthy and successful lives after service.”

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Kyle Loftis, street racing media pioneer who founded 1320Video, dies at 43

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Kyle Loftis, street racing media pioneer who founded 1320Video, dies at 43

Kyle Loftis, who started filming street racing with a point-and-shoot camera and went on to become a pioneer in car culture media, has died, his company confirmed Wednesday. He was 43.

“We are extremely saddened to share that Kyle Loftis, the founder of 1320video, passed away last night,” the company wrote in a statement posted on social media. “We are in a state of shock.”

No cause of death has been disclosed.

The Sarpy County Sheriff’s Office and Gretna Fire Department in Nebraska responded to Loftis’ home Tuesday night, a spokesperson for the sheriff’s office said in a statement emailed to The Times.

“Loftis was declared deceased; his death is not suspicious,” the spokesperson wrote. “Out of respect for privacy, we will not be releasing further details.”

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According to his LinkedIn page, Loftis attended the University of Nebraska at Omaha from 2000-2005 and earned a bachelor’s degree in management of information systems.

It was there, Loftis said in a 2023 video on his company’s YouTube channel, that his interests in car stereos and photography evolved into a passion for street racing — in particular, capturing races in still photos and on video and making that media available to fans.

“I’m a hardcore ‘car nut’ that’s taken his love for cars and turned it into the most amazing ‘job’ of my life,” Loftis wrote on LinkedIn. “Through my business, 1320Video, I’m able to experience the craziest & best automotive events (fitting my tastes) and share them with millions of people around the world!”

Back in the early days, Loftis posted his work on message boards and sold it on DVDs. For nearly 10 years after college, he worked for PayPal while building his motorsports media business on his own time. He dedicated himself to 1320Video full time starting in January 2015.

Currently, 1320Video has nearly 4 million subscribers on YouTube, more than 6 million followers on Facebook and nearly 3 million followers on Instagram.

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“Kyle’s passion for motorsports inspired millions of people around the world and we will never forget what he has done to grow our beloved sport,” 1320Video wrote. “Kyle was a beam of light at every gathering… his enthusiasm, kindness, and creativeness was contagious.

“Let us pray that Kyle is in a better place.”

Garrett Mitchell — the YouTuber and stock car racer known as Cleetus McFarland — posted a tribute to his longtime friend on Facebook.

“Completely shocked about the loss of Kyle,” Mitchell wrote. “The most influential person on my life. We’re crushed. Please pray for his Mother and close friends, they need it most.”

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