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Content is still king: Landmark deal with ESPN to boost a broad range of NCAA sports

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Content is still king: Landmark deal with ESPN to boost a broad range of NCAA sports

ESPN used its exclusive negotiating window to reach an eight-year, $920-million deal with the NCAA on Thursday, an arrangement that extends a relationship that began when ESPN was launched in 1979 and has proved lucrative for both parties since.

The new contract — worth $115 million a year — proves that even in a fragmented media landscape, content is king and college sports draw a significant, and growing, television audience on cable and through streaming.

The agreement is worth roughly three times the annual value of the current deal, and the NCAA said production and marketing costs assumed by ESPN would add another $25 million to $30 million per year. Slightly more than half the money — about $65 million a year — will go to women’s basketball, which despite discussions of the sport cutting its own deal remained in the bundle.

The largest audience for a women’s college basketball game was last year’s NCAA championship game between LSU and Iowa, and the same was true for the women’s volleyball final in December between Texas and Nebraska. The basketball game drew nearly 10 million viewers on ESPN+.

The NCAA and ESPN announced that the agreement will take effect Sept. 1, run through 2032 and include 40 NCAA championships — 21 women’s and 19 men’s. Among the increasingly popular sports besides women’s basketball and volleyball are baseball and softball.

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Many of the events will be aired on ABC, which, like ESPN, is owned by Walt Disney Co. More than 2,300 hours of NCAA championships will appear on combined linear and digital platforms annually, ESPN said.

The NCAA and ESPN moved quickly to come to an agreement before other potential suitors could join the fray. ESPN had exclusive negotiating rights through the summer.

“The NCAA has worked in earnest over the past year to ensure that this new broadcast agreement provides the best possible outcome for all NCAA championships, and in particular women’s championships,” NCAA President Charlie Baker said in a statement. “Over the past several years, ESPN has demonstrated increased investment in NCAA championship coverage.”

The negotiations were the first since ESPN and the NCAA agreed to a 12-year, $500-million deal in 2011. A clear strategy for the NCAA was to place as many sports as possible on the same platform. The package includes championships in Division I men’s gymnastics and men’s and women’s tennis, as well as Division II and Division III men’s and women’s basketball and women’s volleyball.

“Having one multiplatform home to showcase our championships provides additional growth potential along with a greater experience for the viewer and our student-athletes,” Baker said.

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Dealing directly with the NCAA rather than conferences appears to be ESPN’s strategy. The network declined to bail out the Pac-12 with a deal that might have kept the conference from all but disbanding, and also passed on a Big Ten media rights deal, which ultimately was divided among Fox, CBS and NBC.

An exception is the 10-year deal that ESPN cut with the behemoth SEC in December that made the network the exclusive rights holder of the conference’s football and men’s basketball telecasts. Next up for ESPN could be renewing the rights to the College Football Playoff. The current deal ends in two years.

Disney executives Jimmy Pitaro and Bob Iger have indicated a desire to partner with one or more tech companies as ESPN transitions into a sports streaming giant. Locking down a broad range of NCAA content might increase the appeal.

“ESPN and the NCAA have enjoyed a strong and collaborative relationship for more than four decades, and we are thrilled that it will continue as part of this new, long-term agreement,” Pitaro said in a statement. “The ESPN networks and platforms will exclusively present a record number of championships, including all rounds of several marquee events that, together with the NCAA, we have grown over time.”

Missing from the contract is the most lucrative NCAA tentpole event: the Division I men’s basketball tournament, a.k.a. March Madness. Paramount Global and Warner Bros. Discovery have a deal with the NCAA for the event that extends through 2032 and pays nearly $900 million a year to broadcast the games on CBS and the Turner cable networks.

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Tomas Hertl scores game-winner as Golden Knights rally to beat Hurricanes in Game 1 of Stanley Cup Final

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Tomas Hertl scores game-winner as Golden Knights rally to beat Hurricanes in Game 1 of Stanley Cup Final

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The Vegas Golden Knights have taken Game 1 of the Stanley Cup Final, erasing the Carolina Hurricanes’ early 2-0 lead to win a thrilling 5-4 game in Raleigh and set the tone for this best-of-seven series.

It’s a seven-game win streak for Vegas now, as they haven’t lost since Game 4 of the Western Conference Semifinals against the Anaheim Ducks. They surprisingly swept the Colorado Avalanche to win the West, and they kept that momentum going on the road.

Tomas Hertl was the hero for the Golden Knights in Game 1, as he scored the game-winning goal on a snipe with 3:25 left in the third period.

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Tomas Hertl of the Vegas Golden Knights celebrates a goal during the second period against the Carolina Hurricanes in Game One of the 2026 Stanley Cup Final at Lenovo Center in Raleigh, North Carolina, on June 2, 2026. (Josh Lavallee/NHLI via Getty Images)

But it wasn’t easy for Vegas in the first period when the Hurricanes were quick to assert their home-ice advantage just 25 seconds into the game.

It was the first shot on goal for either side when Nikolaj Ehlers poked a puck past an aggressive Shea Theodore for Vegas, and he sprinted down ice toward Carter Hart, who mans the Golden Knights’ net. Ehlers, though, had the perfect shot, ringing the post and sending the Hurricanes faithful into a frenzy with the 1-0 lead before some could even get to their seats.

DESPITE POTENTIAL RATINGS NIGHTMARE FOR NHL, VEGAS-CAROLINA STANLEY CUP FINAL STILL HAS PLENTY OF INTRIGUE

Then, midway through the period, Ehlers found himself in yet another breakaway scenario, and he didn’t squander the opportunity to take advantage. He put a nifty move on Hart, and his backhand found the net to make it 2-0.

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Jalen Chatfield also had his eye down ice, recognizing that Ehlers was uncovered and quickly turned Jack Eichel’s turnover into the opportunity.

But if there’s anything the Golden Knights have proved in these Stanley Cup Playoffs, it’s to never count them out. Another example of that was seen on Tuesday night.

Theodore made up for his mishap to start the game with an absolute rocket off his stick on a one-timer that saw its way through traffic and past Frederik Anderson in net to get Vegas on the board shortly after Ehlers’ second goal.

Then, as the second period got underway, it was Ivan Barbashev who decided to return the favor of scoring in 30 seconds or less. As Vegas entered the offensive zone with speed, the puck found Jack Eichel’s stick. He quickly spotted Ivan Barbashev cutting through the slot, and Barbashev fired a shot over Frederik Andersen’s right shoulder before the goalie could react.

Nikolaj Ehlers of the Carolina Hurricanes scores his second goal against the Vegas Golden Knights during the first period in Game One of the 2026 Stanley Cup Final at Lenovo Center in Raleigh, N.C., on June 2, 2026. (Bruce Bennett/Getty Images)

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With that, the Golden Knights tied this game up, but they didn’t let the momentum go. William Karlsson, who already has a cup under his belt for Vegas, did his part in seeking the next trophy. Mitch Marner had a tremendous backhand pass from behind the net that found Karlsson’s stick all alone out in front, and Anderson had no chance as Vegas took a 3-2 lead.

At that moment, the air in the Lenovo Center was taken right out of the fans’ sails, but a trusty veteran restored that later in the period. Jordan Staal, who watched his brother and 2006 Stanley Cup champion with the Hurricanes, Eric Staal, get the crowd going with the siren at puck drop, potted his third goal of these playoffs.

Jordan Staal snapped a wrister past Hart thanks to a heads-up play by K’Andre Miller to keep the puck onside and find his teammate fast for the grade-A chance.

The bleeding was stopped, but the third period was bound to be a thriller based on how these two teams were finding clear chances to score. Who broke the tie first was the major question, and Brett Howden had the answer just 1:21 into the period.

The playoff leader in goals, Howden had a beautiful tip on a shot by Theodore for his 11th of the playoffs and perhaps his most important in Game 1. The scoreboard remained silent for some time after that, with both teams trying to set up solid forechecks, but to no avail. The Hurricanes even had a power play, but they couldn’t find the back of the net.

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William Karlsson of the Vegas Golden Knights celebrates his goal with teammates during the second period of Game One of the Stanley Cup Final against the Carolina Hurricanes at Lenovo Center in Raleigh, N.C., on June 2, 2026. (Jeff Bottari/NHLI via Getty Images)

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Then, with 8:41 left, some puck luck found the Hurricanes, as defenseman Shayne Gostisbehere saw an offensive zone face-off biscuit fall right into his lap with no one around. He secured the puck on his stick blade and wristed it past Hart for the 4-4 tie.

However, the rollercoaster ride for the Hurricanes didn’t have a happy ending when they got off, with Hertl’s goal, assisted on a crafty Sissons’ pass following a face-off, being the final say in this one.

Game 2 of this series will be played once more in Raleigh on Thursday night at 8 p.m. ET.

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Regional baseball playoffs: Huntington Beach turns to Jared Grindlinger to advance

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Regional baseball playoffs: Huntington Beach turns to Jared Grindlinger to advance

Jared Grindlinger is not ready to say goodbye to his friends at Huntington Beach High. The likely first-round draft pick didn’t have to play for the Oilers in the Southern California Division I regional playoffs, let alone pitch. But he did both to help Huntington Beach knock off San Diego Open Division champion Patrick Henry 10-3 on Tuesday.

Grindlinger went four for four, including a home run, and finished with three RBIs. He also struck out five in three innings on the mound. Dane Cunningham had a three-run home run. Huntington Beach advances to play the winner of Wednesday’s game between Corona and Chula Vista Eastlake on Thursday.

Cathedral Catholic 4, St. John Bosco 2: The impressive two-year run of St. John Bosco’s baseball team has come to an end. The Braves had the bases loaded with one out in the bottom of the seventh but couldn’t push across any runs and were eliminated in a first-round Division I game. They won the Southern Section Division 1 title the last two seasons and the regional title last season.

La Mirada 7, Liberty 6: A three-run seventh inning helped the Matadores enjoy their bus ride home from Bakersfield. The big hit was a three-run home run by Justin Torres. La Mirada will face Cathedral Catholic on Thursday in the semifinals.

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Arroyo Grande 4, Loyola 3: An RBI single in the eighth inning by Colton Gotchal pushed Arroyo Grande to victory over top-seeded Loyola in Division 2. Jack Murray had a home run and two RBIs for Loyola.

Newport Harbor 2, Madison 0: Gavin Guy threw the shutout with seven strikeouts.

South El Monte 3, Brentwood 2: South El Monte went on the road and pulled off the upset of Division 6 champion Brentwood. Anthony Mata had an RBI single and Gabriel Canchola limited the Eagles to four hits while striking out nine in six innings.

Westview 7, Carson 1: Leadoff hitter Eli Irvine had three hits for the winners.

North Torrance 2, Bell 0: Seth Narasaki and Joey Banuelos combined for the shutout.

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Verdugo Hills 11, Rolling Hills Prep 2: Cutlor Fannon finished with three hits and three RBIs for the Dons.

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Naomi Osaka offers uninspiring response about her mindset following French Open loss to Aryna Sabalenka

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Naomi Osaka offers uninspiring response about her mindset following French Open loss to Aryna Sabalenka

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Naomi Osaka has made a habit of making headlines with her comments inside the media center at various Grand Slam stops over the years, and this year’s French Open was no different.

The four-time Grand Slam winner lost in straight sets to World No. 1 Aryna Sabalenka (5-7, 3-6) in the fourth round of Roland Garros, which has become a familiar situation for Osaka in her career. The 28-year-old holds a 1-3 record against the Belarusian all-time, with all three of her losses coming in 2026.

While answering questions from the media following her fourth-round exit in France, Osaka was asked if she could take any encouragement from the loss or if she feels daunted about the challenge in closing the gap between herself and Sabalenka.

Naomi Osaka of Japan plays a backhand against Aryna Sabalenka during Day Nine of the 2026 French Open at Roland Garros on June 1, 2026, in Paris, France. (Tnani Badreddine/DeFodi Images/DeFodi via Getty Images)

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NAOMI OSAKA’S ALL-BLACK FRENCH OPEN OUTFIT RIVALS HER JELLYFISH-INSPIRED LOOK FROM THE AUSTRALIAN OPEN

The question was a bit strange, as the idea of being encouraged after a third straight loss to the same opponent would be unique, but the question wasn’t nearly as odd as the answer Osaka proceeded to give.

“I don’t know if you knew me before, but I would be very, very disappointed in myself after matches like these. But I kinda realized it doesn’t matter at all,” Osaka began.

“I’ve played her multiple times and sadly to say lost multiple times. The only thing I can keep doing is trying l my best. Maybe, hopefully, it’ll work out in my favor one day. But I can’t let myself be discouraged every time I lose to someone or win against someone. Because honestly, hitting a ball doesn’t really matter, like, on Earth, kind of.”

It doesn’t get more uninspiring than that.

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Aryna Sabalenka of Belarus against Naomi Osaka of Japan during Day Nine of the 2026 French Open at Roland Garros on June 1, 2026, in Paris, France. (Tnani Badreddine/DeFodi Images/DeFodi via Getty Images)

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For a four-time Slam winner and former World No. 1 herself, Osaka admitting aloud that “hitting a ball doesn’t really matter” is shocking.

Naomi Osaka of Japan plays a backhand against Aryna Sabalenka during Day Nine of the 2026 French Open at Roland Garros on June 1, 2026, in Paris, France. (Tnani Badreddine/DeFodi Images/DeFodi via Getty Images)

Imagine the level of criticism an NBA superstar would receive if they said “shooting a basketball doesn’t really matter” after a loss, or an NFL quarterback suggesting “throwing a football doesn’t really matter” after a crushing defeat.

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Osaka, however, continuously gets the benefit of the doubt by many in the tennis world despite withdrawing from the 2021 French Open because the pressures of the media were apparently too much for her to handle. She also cried in the media center at Roland Garros a year ago after her first-round exit.

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