Business
Commentary: Blame gas stations — and yourself — for the rise and fall of gas prices
Here’s the name for an economic phenomenon that consumers are going to be hearing a lot more in the coming weeks and months:
It’s the rocket-and-feathers hypothesis, which concerns why gasoline prices rise so quickly (i.e., like a rocket) when oil prices surge and drift downward oh so slowly (like feathers) when crude prices come back to earth.
The pattern is certain to become ever more obvious as oil prices continue to oscillate in response to President Trump’s Iran war and the effect of constrictions in the volume of crude moving through the Strait of Hormuz.
The evidence … supports the common belief that retail gasoline prices respond more quickly to increases in crude oil prices than to decreases.
— Borenstein et al (1997)
The price of crude oil, which had settled at about $60 a barrel before Trump ratcheted up his anti-Iran rhetoric in February, has reached as high as about $113 after the conflict began, but fell below $96 during the day Wednesday as talk emerged of a possible peace deal.
Meanwhile, the average price of gasoline has soared relentlessly, reaching a nationwide average Wednesday of about $4.54 per gallon of regular, according to AAA. That’s up 12 cents from a month ago and higher by $1.38 from a year ago. So the pace at which pump prices return to those halcyon days before Trump’s saber-rattling is certain to be top of mind for consumers nationwide — and globally — if and when tensions ebb in the strait.
The economics of gasoline play a unique role for most households. That’s largely because gasoline demand is relatively inelastic, in economic parlance: It’s hard for many people to reduce their consumption when prices rise, because they still have to commute to their workplace and perform the same daily chores that require auto travel.
They can move down to a lower grade of fuel, but their options to do so are limited compared with the choices they can make at, say, the supermarket, where they can respond to a surge in the price of beef by choosing a cheaper cut or a cheaper protein.
That makes it useful to understand what drives gasoline prices higher or lower. Let’s take a look.
The academic bookshelf groans with the weight of studies of the phenomenon, but the seminal analysis of the topic remains a 1997 paper by economist Severin Borenstein of UC Berkeley and his colleagues.
They looked at how crude oil prices affected profit margins at several points in the crude-to-pump voyage of oil to gas, including crude supplies to the wholesale market and wholesale to retail. They found signs of rocket-and-feather price changes at all points, but for the layperson their general conclusion was this: It’s not your imagination.
“The evidence … supports the common belief that retail gasoline prices respond more quickly to increases in crude oil prices than to decreases,” Borenstein and his colleagues wrote in 1997.
The phenomenon is still “alive and well,” Borenstein told me Wednesday, adding that “much of this is a retail pricing phenomenon,” meaning that much of the explanation can be found at your corner gas station.
It can also be found in consumer behavior. Specifically, the inclination of consumers to search for lower prices during a spike. When prices are going up, consumers may see a high price at a particular gas station and think it’s an outlier, so they look for alternatives — even if all stations are raising prices. “They think they’ve found a bad deal, when in reality all prices are high,” says economist Matthew S. Lewis of Clemson University, who studies consumer search behavior.
When prices are falling, Lewis told me, consumers lose their incentive to search because they find prices that are similar to what they’ve expected. “Once everyone’s lowered their prices a little bit, that takes away their incentive to lower them further because no one is looking around for lower prices” and further reductions won’t win gas stations any new customers. “Everyone’s happy at the first station they stop at,” Lewis says.
Retailer profit margins are chronically slim — and during rapid crude price increases even negative — giving them an incentive to raise prices quickly as the cost of crude and of refined gas mounts — and to try to hold the higher prices steady to recover their margins as their other costs call.
It’s also true that consumers become more sensitive to higher prices because press coverage makes the price hikes inescapable, and less so as prices fall, even if they don’t fully return to earlier levels. Just now, as it happens, the price of gasoline receives front-page coverage and is flashed almost minute by minute on cable news shows.
Lewis points out, however, that “there’s a strong asymmetric pattern in press coverage too. As prices are going up, that’s talked about a lot, and as prices start to fall the coverage goes down and down, and people’s attention does too.”
That brings us to the factors affecting the price of gasoline. The cost of crude oil is known as the spot price — the price quoted by traders on the open market. By the time the oil reaches consumers as gasoline at the pump, it has changed hands several times — at refineries, regional terminals and local distributors.
The analysis by Borenstein and his colleagues found most of those markets to be reasonably competitive — that is, their prices adjusted quickly to changes in crude prices. But asymmetry — prices rising fast but falling slowly — increased as the refined product made its way to city distribution terminals and subsequently to retail stations. It’s the latter that have the most incentive to raise prices quickly and to stick with them the longest.
“Asymmetry in price adjustment is a retail thing,” Lewis says, “which is what you’d expect if the source is consumer search rather than collusion.”
It can be difficult to pinpoint the factors reflected in retail gas prices because they differ among regions. After Hurricanes Katrina and Rita laid waste to drilling, transport and refining facilities around the Gulf of Mexico coast in 2005, gas prices soared in the South, Midwest and along the East Coast, which depended heavily on crude and refined gas produced in or near the gulf. That resulted in gas prices jumping by nearly 60 cents per gallon, according to research by Lewis.
But the pace at which the increases ebbed differed within that market, in part because its retail structures differed among states and cities. In those with high concentrations of independent gas stations — those unaffiliated with branded refineries — prices fell relatively faster.
The reason, Lewis found, was that those communities experienced “cyclical pricing,” in which gas station owners had a habit of changing their prices frequently as a competitive device, often moving the price of gas day by day. Strategic pricing tended to make high prices relatively less sticky.
California is another unique market. The state’s limited refinery capacity makes it more vulnerable to crude price shocks, and its mandate for anti-smog gas formulations in the summer also constrains gas supplies, pushing prices higher. California’s gas taxes are higher than the national average, contributing to its nation-leading prices at the pump.
Then there’s what Borenstein has identified as the state’s “mystery gasoline surcharge,” an unexplained differential in price that originated after a 2015 fire at a Torrance refinery then owned by Exxon Mobil, but persists without explanation more than a decade later and is currently estimated at more than 50 cents per gallon.
What’s indisputable is that consumers are paying for the Iran war at the pump, and they’ll continue to do so for weeks, even months, after the conflict is resolved and the Strait of Hormuz is opened again to all traffic. Economists observe, furthermore, that large price spikes at the pump take longer to return to equilibrium than small ones, in part because retailers can keep prices high until they see evidence that they’re losing customers.
In other words, it’s reasonable to feel relief once crude oil prices retrace their journey back to where they were before the Iran war began. Just don’t expect to feel relief at the pump any time soon.
Business
Waymo launches services with cheaper robotaxis in Los Angeles
Waymo is rolling out a new driverless taxi to help the company expand into more cities and tackle tougher driving conditions, including snowy roads, the company announced Wednesday.
The new vehicle, dubbed the Ojai, will begin serving select customers in Los Angeles, San Francisco and Phoenix in the coming weeks. Rides will be free of charge as the company gathers feedback.
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The Ojai has sliding doors and offers riders more legroom, three screens and accessibility features such as Braille. The minivan-like taxi can carry four passengers and also has more cargo space than its current vehicles.
Waymo is launching around 100 Ojai vehicles and plans to ramp up production to supplement its fleet of Jaguar I-Pace taxis, which shuttle customers around in more than 10 cities.
The company plans to eventually have tens of thousands of driverless taxis made per year, starting with the Ojai, then scaling using retrofitted Hyundai IONIQ 5s.
The Ojai is manufactured for Waymo by Zeekr, a Chinese automobile company.
Though it appears bulkier than the I-Pace, the Ojai is only 1% larger, the company said.
Waymo’s new autonomous vehicle, called the Ojai. (Allen J. Schaben / Los Angeles Times)
The Ojai could pave the way for Waymo to expand more rapidly at a lower price, as it costs less to manufacture and outfit than the I-Pace. The company says the new robotaxis have better batteries and are easier to clean and maintain than their predecessors.
The new vehicle also uses self-driving technology more efficiently, the company said, relying on 13 cameras, five lidars and six radar sensors. The I-Pace taxis have 29 cameras.
Waymo’s sixth-generation “Waymo Driver” system will debut in the Ojai, designed to better handle snowy conditions and other driving situations.
Last week, Waymo suspended its service on U.S. freeways due to safety concerns, particularly regarding flooded roads and construction zones. The company recalled more than 3,000 vehicles in April after several vehicles drove into standing water. The sixth-generation driver aims to fix those bugs.
Waymo is a privately held company owned by Alphabet, Google’s parent company. It is leading the race to put more driverless taxis on the road, pulling ahead of Amazon’s Zoox, Elon Musk’s Tesla and a handful of efforts from Uber.
Waymo taxis have completed more than 20 million fully autonomous trips in cities including Los Angeles, Atlanta, Miami and Nashville.
Business
Video: Ferrari’s Stock Falls After It Unveils Its Latest Car
new video loaded: Ferrari’s Stock Falls After It Unveils Its Latest Car
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transcript
Ferrari’s Stock Falls After It Unveils Its Latest Car
The Italian sports car manufacturer received significant backlash after it unveiled its first electric vehicle, the Luce, earlier this week.
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It doesn’t shout Ferrari. And for a company whose entire history is based on making dynamic-looking, sleek cars, it’s maybe harder for Ferrari to get around than it is for other manufacturers.
By Jamie Leventhal
May 27, 2026
Business
Dark Horse Comics to close all Things From Another World storefronts
After nearly 50 years of selling all things comics, Dark Horse is closing its Things From Another World retail locations.
The publishing house, well known for series such as “Hellboy” and “The Umbrella Academy,” operated two storefronts in Oregon and maintained a flagship store at L.A.’s Universal Citywalk. The Oregon shops will close in June, and the L.A. location will close in September. The company said in a statement that these closures are a part of its efforts to “modernize.”
“This was not an easy decision, and we do not take lightly the impact it has on the people directly affected,” Dark Horse said in a statement.
As the company moves away from the retail business, the Oregon-based publisher said it plans to focus more on its creators and writers, “ensuring they have the development support, creative partnerships, and resources to bring their visions to life across film and television.” Over the years, Dark Horse has become one of the largest comics publishers in the country.
The company also recently launched a games division focused on providing creators with development opportunities in interactive entertainment.
Dark Horse added, “We believe these changes further focus Dark Horse on its successful core publishing and collectibles business and on deepening our relationship with our fans and the retail community alike.”
The structural changes came a week after Dark Horse Media, which oversees Dark Horse Comics, was rolled into a new parent company, Fellowship Entertainment. The Stockholm-listed entertainment business was formed through a company split at Embracer Group. Under this separation, Fellowship Entertainment is now home to companies such as Dark Horse Media and Crystal Dynamics, as well as IPs such as “The Lord of the Rings” and “Tomb Raider.”
Dark Horse was founded in 1986 by Mike Richardson. He had initially opened Pegasus Books in Bend, Ore., in 1980, with plans to become an author. But as the retail business expanded, he instead decided to get into the publishing industry with Dark Horse. In the first few years of the company, he popularized comic series based on movies such as “Star Wars,” “Aliens” and “Predator.” Today, the company represents over 350 properties across comics, books, films, television, electronic games, toys and collectibles.
The closing of Things From Another World at Universal Citywalk marks the loss of another legacy comic store in the city. In recent years, many storied shops such as Geoffrey’s Comics in Torrance, Earth-2 Comics in Sherman Oaks and Hi De-Ho Comics in Santa Monica have all been forced to close due in part to a struggling retail market.
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