World
Sportico Top 100: NFL Again Towers Over U.S. Media in 2025
Imagine, if you will, a scenario in which the newly crowned NFL sack king Myles Garrett is tasked with teaching the Muppets about the fundamentals of football, and you’re maybe about a quarter of the way toward appreciating the league’s almost cartoonish dominance over what remains of the American monoculture. Picture the 6’ 4”, 272-pound collection of fast-twitch muscle fibers bearing down on Dr. Bunsen Honeydew and his eternally harried lab assistant, Beaker, in a hands-on demonstration of the ouchiest branch of Newtonian physics—MEEP!—and you’ve got yourself an analogy that’s been all done up in distressed felt and crushed ping pong balls.
It ends badly for all of Kermit’s showbiz pals. A blindside hit reduces Fozzie Bear to a muddied scrap of area rug, while whatever’s left of Miss Piggy will get hosed off Garrett’s cleats and redirected to the Wilson plant in Ada, Ohio. Up in the balcony, even Statler and Waldorf have stopped cracking wise. Scooter had a family!
If entertainment fare has long been shut out of the annual list of America’s biggest TV and TV-adjacent events—the last time a scripted show found a toehold among the top 100 was in 2019, when the series finale of The Big Bang Theory scared up 18.5 million viewers—the NFL also has made short work of much of its sports competition. Having accounted for 83 of the most-watched transmissions in 2025, the Shield put up its second-best numbers on the books, trailing only its run from two years ago, when it nearly ran the table with 93 entries. (A surging college game helped put this year’s football tally at an even 90 entries.)
For all that, the real hero of the 2025 list may well be Nielsen. As much as the NFL kicked off the season by suggesting that the audience for such tentpole events as the Super Bowl and the Thanksgiving Day slate have been undercounted, an upgrade of the company’s methodology—especially as it pertains to an expanded out-of-home sample—has gone a long way toward putting such concerns on pause. (Executives have been complaining about Nielsen practically since it began its 75-year reign as the currency czar, but no pretender yet has managed to supplant it as the underwriter of the $70 billion-and-change TV ad market.)
On the day the jaw-dropping ratings for the Thanksgiving games were released, NFL EVP of media distribution Hans Schroeder gave Nielsen props for beefing up its OOH scrutiny, noting that the efforts to track these impressions in all U.S. TV markets helped “capture the viewership in a more accurate way.” CBS’ Chiefs-Cowboys broadcast averaged 57.23 million viewers, smashing the previous regular-season record by 36%. Strip away all the holiday co-viewing that took place across the nation and CBS’ Tryptophan Bowl turnout would have been closer to 35 million.
And while TV execs rarely make an effort to shout out Nielsen, Fox’s Mike Mulvihill wasn’t stinting in his praise. “Nielsen takes a lot of criticism in this business, but you have to give them credit for the fact that through their rollout of out-of-home measurement, the scorekeeping in this business has finally caught up to the reality,” Fox Sports’ president of insights and analytics told reporters during the post-Turkey Day media scrum. “Sports does have [the power] to bring us together and facilitate shared experience, and the numbers finally reflect the reality that’s been in place for many, many years, and it’s a welcome change.”
The impact of the new method of counting the house is perhaps best appreciated by looking back to the 2023 list. While last year’s top 100 was a bit of an outlier, thanks to a frenzied presidential election cycle, the 2023 tally is particularly instructive when you start digging into the back portion. The cutoff for our latest list was 17.39 million viewers, whereas the count from two years ago halted at 15.03 million viewers. Transpose the 2023 data with the current chart and the bottom quarter drops off into the void. In other words, the new-look Nielsen has helped recapture a sufficient volume of impressions that 27 of the broadcasts that made the cut two years ago wouldn’t have been eligible for inclusion in today’s ranking.
If the Nielsen data should go a long way toward ensuring that the NFL will continue to maintain most, if not all, of its legacy TV partnerships—during the post-Thanksgiving huddle, Schroeder made a point of crediting “the power … and reach of broadcast TV” for doing a lot of the heavy lifting—the streaming giants are an increasingly invasive species. Events that were exclusive to streaming platforms accounted for eight of the 100 items on the list, up from three in 2024, and nearly all the trad TV broadcasts were enhanced by a non-linear simulcast. (Peacock and other digital outlets now account for 11% of NBC’s Sunday Night Football deliveries, up from 5% just a few years ago.)
For all that, an argument can be made for the exclusion of at least one streaming event, as the stateside audience for Netflix’s presentation of the Sept. 13 Canelo Alvarez-Terence Crawford bout was determined without any input from Nielsen. Netflix’s self-reported deliveries are derived via a sort of mysterious alchemy, as the company’s results are a function of the marriage of its own in-house figures and estimates from VideoAmp. As there’s no way to audit these results, the Netflix numbers radiate a heady “trust me, bro” vibe. That said, gatekeeping kept last month’s mandible-shattering Jake Paul fiasco off the list, as Netflix declined to break out the fight’s U.S.-only numbers.
Drop the unverifiable boxing deliveries, and the NFL has bragging rights to 84 of the top 100 events on the list. That quibble aside, sports all but gobbled up the entire chart, as 95 of the items on the list were devoted to football, baseball, basketball, horseracing and boxing. Political events and news programming ran off with 16 of the top spots in 2024, but in the absence of a collar-grabbing quadrennial circus, only three Beltway spectacles carved out space on this year’s chart. The other two non-sports entries were NBC’s presentation of the 99th installment of Macy’s Thanksgiving Day Parade and ABC/Hulu’s staging of the Oscars.
As far as individual results are concerned, the humbled Kansas City Chiefs grabbed 18 spots on the 2025 list, eclipsing their dynasty-disrupting foes the Philadelphia Eagles (14) and the ever-popular Dallas Cowboys (13). Among the networks, Fox earned top marks with 26 appearances, edging NBC (23) and CBS (22), while Disney siblings ESPN and ABC combined to take 19 of the top slots. The NFL, meanwhile, drummed up 19 of the year’s 20 biggest audiences and 46 of the top 50.
Lastly, Major League Baseball staged a welcome return to the upper reaches of the list, as the final frame of Fox’s epic Dodgers-Blue Jays Fall Classic claimed the No. 25 slot. The power of a World Series Game 7 is hard to overstate, even when one of the teams involved has no stateside representation; by comparison, the 2024 Yankees-Dodgers showdown topped off at No. 84 with 18.15 million viewers. A seventh broadcast featuring the reps of the two largest media markets likely would have crashed the top 10, but New York’s farcical fifth-inning meltdown in Game 5 robbed Fox of a potential ratings bonanza.
As for the big-time sporting events that failed to secure a berth in 2025, the NBA Finals fell short despite drawing 16.61 million viewers with Game 7, leaving the league out of the winner’s circle for the sixth straight year. Women’s college basketball failed to repeat its top 100 performance of a year ago, although the men’s game returned to the fold care of CBS’ coverage of the Florida-Houston title tilt. The Kentucky Derby also stormed back onto the list after a three-year layoff, as nearly 18 million people in funny hats (including 959,000 streamers) cheered on Sovereignty’s muddy victory, a turnout enhanced by Nielsen’s OOH upgrade.
Lastly, 2025 saw a rare loss for a Super Bowl lead-out, as Fox’s broadcast of the Season 3 premiere of the Rob Lowe-helmed game show The Floor served up a record-low 13.94 million viewers, this despite the 127.71 million sets of eyeballs that were in place during Philly’s big win over KC. While nothing will ever unseat NBC’s remarkable 1996 showing—the one-hour episode of Friends that aired immediately after Super Bowl XXX notched a now-unthinkable 52.93 million viewers—as the keeper of the Muppets flame, ABC could put up some big numbers in 2027 if they were to give Kermit & Co. the coveted post-Super Bowl LXI slot.
Throw a rampaging Myles Garrett into the mix, and ABC might even have a shot at beating its most recent Super Sunday mark, a special installment of Grey’s Anatomy that drew 37.8 million viewers in 2006 after the Steelers topped the Seahawks in Detroit. Bear in mind that Pittsburgh’s victory “only” delivered 90.75 million viewers; given the new Nielsen currency and the league’s unwavering expansionist tendencies, we’ll likely never again see an NFL championship game dip below the 100 million mark.
For anyone out there still trying to compete with the NFL for the hearts and minds of the American consumer, the only valid response to the league’s latest showing can be summed up in a single interjection: MEEP!
World
Ambassador Huckabee describes ‘best option’ for Americans looking to flee Israel
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U.S. Ambassador to Israel Mike Huckabee described what he believes is the “best option” for Americans looking to flee Israel amid the ongoing unrest across the Middle East.
Huckabee said overnight, “We are getting a lot of requests regarding evacuating from Israel from American citizens who are currently in Israel or who have family here,” and that there are “very limited” options available.
“As of now, the best is utilizing Israel’s Ministry of Tourism shuttle bus to Taba, Egypt and getting flights from there or going on to Cairo for flights back to the U.S.,” Huckabee said on X. “Not sure when Ben Gurion Airport in Tel Aviv will reopen. Hopefully soon, but even when it does, there will be VERY limited flights with priorities to those who already were ticketed by El Al. Doubtful that other airlines will fly in/out for a while.”
“The Ministry of Tourism is operating buses to Taba. That crossing is further away, but it’s open 24/7. There are some flights from Taba, but there are also options to get to Cairo, and it’s operating normally except to Middle Eastern countries. To get out, it’s the best option for now,” Huckabee added.
U.S. Ambassador to Israel Mike Huckabee, left, and emergency personnel at the site of an Iranian missile strike on a residential building in Tel Aviv, Israel, on March 1, 2026. (Alex Brandon/Pool/AFP via Getty Images; Ronen Zvulun/TPX Images of the Day/Reuters)
Huckabee also said he does not recommend Americans exit via Jordan at this time, as “Flights are not consistent and access across the Allenby crossing has limited hours.”
“All of our personnel from [the] embassy are sheltering in place, but I realize you may need to get people out and back home and not continue to incur hotel costs,” the ambassador wrote.
NETANYAHU INSISTS US AND ISRAEL’S STRIKES ON IRAN WON’T LEAD TO ‘ENDLESS WAR’
People take shelter in Tel Aviv on Sunday, March 1, 2026, after Iran launched missile barrages following attacks by the U.S. and Israel on Saturday. (Ronen Zvulun/Reuters)
U.S. Embassy Jerusalem said in a statement early Tuesday morning that it is “not in a position at this time to evacuate or directly assist Americans in departing Israel.” It also mentioned the Israeli Ministry of Tourism’s buses to Taba.
“To be added to the passenger list for a shuttle, you must register via the Ministry’s evacuation form,” it said.
A firefighter works to put out a fire in Tel Aviv after Iran launched missiles into Israel on Saturday, Feb. 28, 2026. (Tomer Appelbaum/Reuters)
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“The U.S. Embassy cannot make any recommendation (for or against) the Ministry of Tourism’s shuttle. If you choose to avail yourself of this option to depart, the U.S. government cannot guarantee your safety,” it added.
World
Is Iran expanding attacks to target energy and civilian sites in the Gulf?
Hours after Israel and the United States launched attacks on Iran on Saturday, Tehran launched retaliatory strikes on Israel and US military assets located in several Gulf countries.
Iran has since struck targets in Israel as well as US military assets in Bahrain, Saudi Arabia, Qatar, Iraq, and the United Arab Emirates (UAE).
While the Iranian attacks initially focused on US military assets, Gulf states said Tehran has expanded attacks targeting civilian infrastructure including hotels, airports and energy facilities.
What sites has Iran hit in Gulf countries?
US military assets
On Saturday, Bahrain said that a missile attack targeted the headquarters of the US Navy’s 5th Fleet, located in the capital, Manama.
Kuwait’s Defence Ministry said that Ali al-Salem airbase came under attack by a number of ballistic missiles, all of which were intercepted by Kuwaiti air defence systems.
In Qatar, the Defence Ministry says it “thwarted” attacks on the country in accordance with a “pre-approved security plan”, intercepting “all missiles” before they reached the country’s territory. On Saturday, Iran had targeted the Al Udeid airbase, which hosts the US forces, the government said.
Over the past four days of the conflict, attacks on Gulf countries have intensified, and governments in the region say they have intercepted large numbers of Iranian missiles and drones.
Bahrain said its air defence systems have destroyed 73 missiles and 91 drones launched by Iran since the start of the latest conflict.
The UAE Defence Ministry spokesperson said that 186 missiles were launched and 172 of them were destroyed. One missile landed on UAE territory. Additionally, 812 Iranian drones were monitored, and 755 of them were intercepted.
Qatar’s Ministry of Defence said that three cruise missiles were detected and intercepted since Saturday. Additionally, 101 ballistic missiles were detected, and 98 were intercepted. Thirty-nine drones were detected, and 24 were intercepted. On Monday, the Qatari Defence Ministry said in a statement that the air force downed two Iranian SU-24 fighter jets.
US embassies
Early on Tuesday, a “limited fire” broke out at the US embassy in the Saudi capital of Riyadh after it was hit by two drones. The attack caused “minor material damage” to the compound, the Saudi Ministry of Defence said in a statement.
Black smoke was seen rising over Riyadh’s Diplomatic Quarter, which houses foreign missions, after the attack, the Reuters news agency reported.
The Ministry of Foreign Affairs in Kuwait released a statement on Tuesday saying that a “treacherous Iranian attack” targeted the US embassy building in Kuwait. This came a day after videos emerged that showed smoke emerging from near the embassy in Kuwait City.
The statement called the attack a “flagrant violation of all international norms and laws, including the Geneva Conventions of 1949 and the Vienna Convention of 1961 on Diplomatic Relations, which grant immunity to diplomatic buildings and their staff even in cases of armed conflict.”
On Monday, three US jets crashed in Kuwait. The US military blamed the crash on “friendly fire”, but a Kuwaiti statement did not give a reason for the incident.
The US embassy in Kuwait on Tuesday suspended operations until further notice, citing the “ongoing regional tensions”.
Energy infrastructure
Qatar’s state-run energy firm and the world’s largest producer of liquefied natural gas (LNG), QatarEnergy, announced on Monday that it had halted LNG production following Iranian attacks on its operational facilities in Ras Laffan and Mesaieed in Qatar.
Iranian officials have publicly denied targeting QatarEnergy.
Saudi Arabia shut down operations at the Ras Tanura plant, its biggest domestic oil refinery operated by Saudi Aramco, after a fire broke out at the facility that officials said was caused by debris from the interception of two Iranian drones.
Iran’s Tasnim News Agency quoted an unnamed Iranian military source as saying: “The attack on Aramco was an Israeli false flag operation,” adding that Israel’s goal was “to distract the minds of regional countries from its crimes in attacking civilian sites in Iran.”
“Iran has announced frankly that it will target all American and Israeli interests, installations and facilities in the region, and has attacked many of them so far, but Aramco facilities have not been among the targets of Iranian attacks so far,” the source told the agency.
Tasnim quoted the source as saying: “According to data provided to us by intelligence sources, the port of Fujairah in the UAE is also one of the next targets of the Israelis in the false flag operation, and this regime intends to attack it.”
Airports
Airports have been targeted in Abu Dhabi and Dubai in the UAE, and also in Erbil, the capital of the autonomous Kurdish region in Iraq. Officials have blamed Iran for the strikes, though Tehran has not publicly claimed responsibility for the attacks on those facilities.
An Al Jazeera correspondent reported that Erbil International Airport was targeted twice on Saturday, with a drone attempting to target the airport and air defences intercepting and shooting it down.
Qatar’s Foreign Ministry spokesperson Majed al-Ansari told a news conference on Tuesday that there were attempts to attack Hamad International Airport, but they all failed.
At Abu Dhabi’s Zayed International Airport, at least one person was killed and seven wounded during what the facility’s authority called an “incident.”
The Dubai media office wrote in an X post that part of Dubai International Airport “sustained minor damage in an incident”, without specifying what the incident was or who was behind it.
The region’s airspace, one of the busiest in the world, has been closed in the wake of the conflict, stranding tens of thousands of travellers. About 20,000 passengers have been stranded in the UAE, while almost 8,000 people are also stuck in transit in Qatar as the airspace remains closed.
Qatar Airways, Emirates and Etihad, which together operate more than 1,000 flights daily, have suspended operations. Emirates on Monday announced limited flight resumption, but normal operations have not started.
Hotels and residencies
The Interior Ministry of Bahrain said on Saturday that several residential buildings in Manama had been hit, reporting on X that the civil defence was engaged in firefighting and rescue operations at the affected sites.
On Saturday, Iran fired 137 missiles and 209 drones across the UAE, its Ministry of Defence said, with fires and smoke reaching the Dubai landmarks of Palm Jumeirah and Burj Al Arab.
Videos circulating on social media showed smoke emerging from the entrance of a five-star luxury hotel, Fairmont The Palm, in the Palm Jumeirah area.
Qatar’s Foreign Ministry spokesperson al-Ansari said on Tuesday that Iranian targets are not just military, but all of the country’s territory. He did not go into detail about which parts of Qatar are specifically being targeted.
Al-Ansari said that all red lines have been crossed; from the north to the south of Qatar, Al Jazeera’s Laura Khan reported from Doha, Qatar.
Iranian Foreign Minister Abbas Araghchi said Tehran had targeted a hotel complex in Bahrain because it was hosting US soldiers.
“We are not targeting our brothers or neighbours in the Persian Gulf. But we are targeting US targets, and this is clear,” Araghchi said on Tuesday.
“We started by attacking their military bases, and they evacuated their military bases and moved them to hotels and created human shields for themselves. We try to target military personnel, infrastructure and facilities helping the US and its army in launching operations against Iran.”
Why is Iran targeting civilian infrastructure in the Gulf?
One of the reasons why the Iranians are resorting to hitting civilian infrastructure in neighbouring countries is to “demonstrate their military capabilities,” Luciano Zaccara, Iran and Gulf analyst at Qatar University, told Al Jazeera.
“Iran is retaliating against all the attacks, not in one place, but in almost 10 simultaneously,” he said.
“The other thing is the political message they want to give that if Iran is attacked, the impact will be global,” Zaccara said, noting that the main message is that not only Iran, but the economy of the whole region, will be affected.
“And neither the US, the region, nor the consumers of energy are able to continue this way,” he said.
Zaccara added: “But at this point, they [Iran] don’t care that much, considering that they have been under sanctions for a long time. So it’s not affecting the Iranian economy that much. And the fact that the oil price is going up – even though they export very little – means they are still surviving.”
World
‘God of War’ Creator Says TV First Look Is ‘So Dumb’ and ‘Terrible’: Looks Like He’s ‘S—ing in the Woods’
David Jaffe, the creator of the “God of War” video games, took to his YouTube channel on Saturday to slam the first look image from Amazon Prime‘s upcoming “God of War” TV show. He said the frame, which features franchise hero Kratos in the woods with his son, was “so bad in so many ways.”
“I’m sure everybody’s trying real hard, [but] it’s so dumb,” Jaffe said. “But let’s be incredibly clear, okay? Two things can be true. This can be a terrible image, and it is. It’s so bad in so many ways, which we’ll talk about in a moment. And Ron Moore is awesome, who is the showrunner… This guy is a juggernaut of a talented fellow. I have absolutely no doubt it is going to be a good show.”
Jaffe added that he doesn’t mind that star Ryan Hurst isn’t a dead ringer for Kratos, but instead takes issue with his expression and pose in what he described as a “dumb fucking image.”
“Kratos in this pose with this expression, not the guy’s face, but this expression, he just looks stupid,” Jaffe explained. “If you’re going to reveal, to most people, a brand new character that you hope is going to carry your series, for the first time, and they’ve never really seen this before, and this is the way you introduce them?”
He continued, “Maybe that’s conscious. Maybe they’re like, ‘Well, what we really want to focus on is the father-son story. And if we focus on him being like, Spartan rage, and all that, maybe people are like, “I don’t want to watch that show.”’ Ok maybe. But then, at that point, could you find a picture that doesn’t look like he’s shitting in the woods? Cause that’s what the picture looks like.”
Amazon Prime unveiled the first look photo on Feb. 27. Along with Hurst as Kratos and Callum Vinson as his son, other cast members include Max Parker as Heimdall, Ólafur Darri Ólafsson as Thor, Mandy Patinkin as Odin, Alastair Duncan as Mimir, Danny Woodburn and Jeff Gulka as brothers Brok and Sindri and Ed Skrein as Baldur.
Watch Jaffe’s entire reaction below.
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