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Insider Q&A: CEO of fast-growing First Watch keeps the focus on breakfast
First Watch, a restaurant chain that serves breakfast, brunch and lunch, is rising – and shining.
The Bradenton, Florida-based chain, known for its fresh, seasonal ingredients and made-to-order menu, is one of the fastest-growing in its category in dollar sales and unit growth, according to market research firm Technomic.
Two restaurant veterans who were tired of working late nights launched First Watch in 1983 in Pacific Grove, California.
“So many concepts are devised in a boardroom or something like that. This was the complete opposite,” CEO Chris Tomasso said. “This was a bunch of guys who really wanted to be home every afternoon so they could golf.”
The company now has more than 500 U.S. locations in 29 states. But because each eatery is designed to blend into its community instead of from a corporate model, the restaurants often feel more like neighborhood hangouts than part of a chain, Tomasso said.
Tomasso led marketing for Cracker Barrel and Hard Rock Cafe before joining First Watch in 2006. He talked to The Associated Press recently about building brands and why First Watch has no plans to expand beyond lunch. His comments have been edited for length and clarity.
Q. You say First Watch has retained its scrappy feel despite its growth. How do you accomplish that?
A. One thing I’ve been saying forever to our teams is, “If we can do it in one, we can do it in 100. If we can do it in 100, we can do it in 1,000.” And the reason that’s so important is because usually by the time concepts get to our size, they start to dumb down or do things differently, not realizing that the consumer will notice over time. You start outsourcing things. You say, “Well, it’s too much labor to make our pancake batter from scratch.” And we’ve stayed very true to that. I will tell you, there’s less expensive ways to do the things that we do, but we know what’s important to the consumer.
Q. What are some of the breakfast trends you’re seeing?
A. We started to see over the last five or six years this emergence of what we call “power breakfasts.” It’s so much easier for people to meet in the morning before they get to work and their day gets away from them. So that’s been a big shift for us. And what used to be a shoulder period between 10 a.m. and 11:30 a.m., with remote working and hybrid working and all those things, we’re starting to see all that fill up. And then, you know, the weekend brunch is just having its day, right? It’s been the only segment in the restaurant industry that has shown growth in the last five years.
Q. Some competitors have been trying to grow sales by expanding into dinner. Does First Watch plan to ever stay open past 2:30 p.m.?
A. We love our business model, and we love the employee proposition side of it too. It’s one shift a day. We do tremendous volumes in 7.5 hours. Our teams get to have a job in the hospitality industry that doesn’t have them work until all hours of the night. They make a great living. So I don’t see us expanding hours at all. Also, from a consumer standpoint, doing what we do establishes us as the authority in breakfast and brunch and lunch. We’re not trying to be all things to all people in any way, shape or form.
Q. You’re a marketer. How has the work you do changed over your career? Is it getting harder to reach customers with all the distractions they face?
A. The kind of marketer I consider myself to be is an inside-out brand builder versus an advertising focus. Which is great, because when I first joined, I didn’t have any money to do any advertising anyway. So it really was about evolving the concept and setting up the foundation for growth. We had three uniforms, four menus, all kinds of different things. There wasn’t a lot of consistency. And so in order for us to really grow, we had to unify the brand voice. There was a lot of work done around the menu, the music, every consumer touch point in the restaurant. Now, has marketing gotten harder or easier? I think it’s easier in that you can now reach a lot of people through social and digital without having to do TV and radio like you used to do. It’s also easier now to control the messaging. But I also think there’s challenges. If you make a misstep, it can be amplified a lot. So I think much more care and focus has to go into your messaging and your actions.
World
Burnham on course to become next UK PM with backing of 322 Labour MPs
Veteran politician Andy Burnham has taken another step towards becoming the UK’s next prime minister, after the majority of Labour MPs nominated him to replace Keir Starmer.
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The 56-year-old’s Labour leadership bid was backed by 322 Labour MPs on Thursday and he remains the only person to publicly declare themselves a candidate to replace Starmer, who announced he was quitting last month.
Burnham appeared on course to be crowned Labour leader unchallenged on the first day of nominations.
If Burnham reaches at least 323 nominations then it would no longer be mathematically possible for another challenger to get the 81 signatures required to join the race out of the total of 402 Labour MPs.
“It is all starting to feel very real,” Burnham said in a social media video posted shortly after the process opened on Thursday morning.
Nominations close on 16 July. In the absence of a contest, Burnham will be crowned Labour leader and prime minister in waiting at a special conference the following day.
He would then replace Starmer at 10 Downing Street on 20 July after meeting King Charles, becoming Britain’s seventh prime minister in a decade.
“There’s no one else,” one Labour MP told the AFP news agency on condition of anonymity after nominating Burnham.
Armed forces minister Al Carns, thought to be Burnham’s final remaining potential challenger, ruled himself out of the running late on Wednesday.
He had expressed hope a leadership contest would give the party the “opportunity for a proper debate.”
“But months of internal Labour politics isn’t what the country needs right now,” he said.
Burnham, nicknamed the “King of the North” for winning three consecutive Greater Manchester mayoral elections, has vowed to “bring about the biggest rebalancing of power our country has seen.”
His signature proposal is the creation of a “No. 10 North” to coordinate greater devolution, a reference to the UK prime minister’s address at 10 Downing Street.
Burnham has pledged fiscal discipline and to reduce the country’s ballooning welfare bill, having already sought to calm markets by committing to the government’s current borrowing limits.
But he will face the same challenges that buffeted Starmer’s premiership, notably anaemic growth, a cost-of-living squeeze and an unpredictable US president in Donald Trump.
He has also indicated he could stake out a different path to Starmer on Israel, which enjoyed solid backing from the Labour government even as criticism grew of its war in Gaza.
“I am sorry about that,” Burnham told the Guardian newspaper in an interview published on Thursday. “The response has too often not been good enough. We need to do better.”
Starmer, under pressure for months over policy U-turns and questions about his judgement, announced on 22 June that he was resigning after losing the support of Labour MPs.
His move came after Burnham won a by-election that allowed him to return to parliament to launch a widely expected leadership challenge.
On the day Starmer announced his resignation, Burnham was sworn into parliament, becoming an MP again following his stint between 2001-2017.
Roll the dice
Afterwards, some 200 Labour MPs feted Burnham during a group photo in Westminster, in a clear sign that they expect him to take over.
Former health minister Wes Streeting announced he was dropping his intention to run and backing Burnham.
Burnham, seen as slightly to the left of the more centrist Starmer and more charismatic, is Labour’s most popular politician, surveys show.
Many MPs feel he is the party’s best chance of clawing back support from Nigel Farage’s anti-immigrant Reform UK party before the next general election, expected in 2029.
Reform has led Labour in national opinion polls for well over a year, although the gap has narrowed in recent weeks amid questions over Farage’s finances.
One Labour MP, who asked not to be named, said the party was right to “roll the dice” on Burnham, saying “he couldn’t be worse than Starmer.”
“I hope he’s a breath of fresh air,” the lawmaker told AFP.
World
AI notetakers promise easy meeting recaps, but some professionals question their use
NEW YORK (AP) — Launching an artificial intelligence tool to take notes and summarize important information from a virtual meeting can be alluring. Seconds after one of the agents attends an hour-long video conference, it can deliver a recap of key points and outline a to-do list for all the participants.
But the way popular AI notetakers accomplish those tasks makes some people avoid using them. The technology turns everything said during meetings into data. Confidential personnel information, corporate strategies, trade secrets and remarks that could later be seen as incriminating — all of it could end up in the wrong hands.
“There are huge risks to the organization on AI notetakers,” Amy Dufrane, the chief executive of human resources training and certification provider HRCI, said. “I don’t think companies should use it at all.”
An AI notetaker is a software application or device that uses artificial intelligence, speech recognition and large language models to record, transcribe and summarize conversations. The tools are intended to save time and improve participation, but professionals in a number of fields say there are reasons to be wary.
This article is part of AP’s Be Well coverage, focusing on wellness, fitness, diet and mental health. Read more Be Well.
Chief among them is uncertainty about where the collected data is stored and for how long. Privacy advocates worry the companies behind the AI notetakers are creating voiceprints without consent. Voiceprints — a type of biometric profile similar to a fingerprint but tuned to the unique intonations and characteristics of one’s voice — can be used to access restricted or confidential information, including the contents of bank accounts.
Some tech companies resell data from the notetaking tools they created or use confidential meeting transcripts and recordings to train their AI models. There’s also the risk that conversations between an attorney and client could become fair game in legal proceedings; a New York federal judge in February ordered a criminal defendant to provide prosecutors with documents he created for his lawyers because it already had been shared with a third party, which was Anthropic’s Claude.
“People who use AI notetakers, they don’t always know where the data goes,” said Justin Daniels, an Atlanta-based corporate attorney at law firm Baker Donelson. “And in my context, if the data goes anywhere else and they’re not aware of it, that attorney-client-privileged conversation may not be attorney-client-privileged anymore.”
Here are some tips on the etiquette of kicking an AI notetaker out of a meeting, the risks of using one and how to protect yourself.
The first step when you join a meeting is check for bots
When you join a meeting, make it a habit to check whether an AI notetaker is present. It might appear as a meeting attendee, often labeled as an AI notetaker, or a pop-up message on the screen informing participants the meeting is being recorded. The latter could signal the presence of an AI notetaker.
Virtual meeting platforms such as Zoom and Google Meet let users know when recording is underway, but some meeting software does not make it clear when a notetaker is present, according to Thorin Klosowski, the Electronic Frontier Foundation’s senior security and privacy analyst.
Participants also may use personal notetaking devices that are separate from the meeting platform, in which case the other attendees wouldn’t necessarily know a discussion was being recorded and transcribed.
“You hope the other person would tell you that they’re doing that,” Klosowski said. “Asking everyone for consent before doing a sensitive meeting would be the most polite approach to take.”
If you’re unsure whether someone has deployed an AI notetaker, you can ask. You can also state at the beginning that a meeting is not authorized for recording.
A polite way to establish such a boundary is to say, “Our company policy is that this meeting cannot be recorded,” Dufrane suggested. This relieves the employee, such as a salesperson who wants to make a good impression, of having to be the “bad guy,” putting the onus on the company instead, she said.
Another option is to allow the notetaker for part of the gathering but turn if off at the end to dedicate time for more delicate topics.
“I won’t start talking about anything substantive until it’s shut off, because I just don’t want to take the risk,” Daniels said.
Assert your privacy rights to protect voiceprints
Many AI notetakers determine unique acoustic signatures, or voiceprints, for each speaker in the room, said Chris Pluymers, associate attorney at The Dillon Law Group in East Lansing, Michigan. That’s how the companies distinguish one speaker from another, labeling them with monikers “Speaker 1” or “Speaker 2.”
One way voiceprints are used is to verify the identities of bank account holders over the phone. If bad actors got ahold of a person’s vocal signature, they could use it to access files, commit fraud or take over accounts, he said.
Laws in some states govern how voiceprints can be created and stored and provide rights that individuals can assert to object to the use of an AI notetaker during meetings they attend.
In Illinois, voiceprints are considered biometric identifiers, similar to fingerprints, and are covered under the state’s Biometric Information Privacy Act, which requires written notice and informed consent before an AI notetaker or other agent collects voiceprints. The law also mandates a documented data retention schedule and destruction policy, Pluymers said. But most companies using the tools have none of those systems in place, Pluymers said.
“In the world of AI, the world of data and privacy, the world of biometric identification, I don’t think you can have such a lax approach to it,” Pluymers said. “I think getting out ahead of it is crucial.”
Under the Illinois law, employees can say they don’t want to attend a meeting with an AI notetaker until they have assurances of where and why the data is being stored, and when it will be deleted, Pluymers said. They can also ask if there is a policy and written consent form to sign.
If an AI notetaker shows up at a meeting unexpectedly, a participant could say, “I prefer we keep this meeting without AI recording or transcript tools and I’d be happy to take my own notes and share a recap if that’s helpful,” Pluymers suggested. “Just being warm and genuine about it and asking them to respect your wishes.”
Know where your data goes
When working with AI notetaking apps, find out whether the companies that built them retain recordings, transcripts or metadata indefinitely or use them to train AI models, said Danielle Kays, a partner at Fisher Phillips who represents businesses on privacy and employment law matters.
“If there is some sort of speaker ID or voice recognition, really understand what that is and how it works,” Kays said.
Even when content is deleted, metadata about meetings can remain stored with the vendor, meaning sensitive business information could influence how the model behaves and in some cases could be memorized or reproduced, she said.
AI notetakers generate text, and that’s easier for outsiders to search through than video or audio files, according to EFF.
“Storing a bunch of video isn’t easy, it’s costly and hard to look through, but text is much easier to search and cheaper to store,” said Klosowski of the Electronic Frontier Foundation.
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Share your stories and questions about workplace wellness at [email protected]. Follow AP’s Be Well coverage, focusing on wellness, fitness, diet and mental health at https://apnews.com/hub/be-well
World
Argentinian flight instructor jumps to death from plane, 22-year-old student forced to land alone
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A flight instructor jumped to his death out of a small aircraft over Argentina, forcing the student pilot he was teaching to land the plane herself.
Leandro Andrés Bertazzo, 42, was on board a two-seat Cessna 150G on Saturday when he made the decision to jump out over the province of Córdoba, according to CNN, which cited its Argentinian affiliate TN.
“He made this tragic decision on board an aircraft with another person by his side,” Eduardo Álvarez, director of the Flying Parrot Córdoba flying school where Bertazzo worked, told TN. “It’s impossible to think about it or understand it, but the human mind is so complex.”
An undated photo of Leandro Andrés Bertazzo, a 42-year-old pilot who jumped to his death from a plane on Saturday, July 4 in Argentina. (Instagram/Leandro Bertazzo)
PILOT DECLARES MAYDAY BEFORE SEAPLANE COMES DOWN IN NEW YORK CITY’S EAST RIVER
Rosario, the 22-year-old student, later told authorities that Bertazzo told her, “You know what you have to do, carry on,” before taking off his gear, opening the door and leaping out, according to Álvarez.
Opening the door of a plane midair is incredibly difficult. Álvarez said it would be akin to trying to open the door of a car traveling 124 miles per hour.
Cessna 150m FRA150M climbing out after take-off with flaps deployed and hills behind. (aviation-images.com/Universal Images Group via Getty Images)
FRANTIC SEARCH UNDERWAY FOR CREW AFTER BOEING 737 WRECKAGE FOUND BY OFFICIALS
Álvarez said that Rosario managed to land the plane safely, despite being in “complete shock.” There was no damage to the plane, according to TN.
Álvarez noted that Bertazzo had gone on a flight with another student earlier in the day.
A view from the main road of the flight school Bertazzo worked at, Flying Parrot Córdoba. (Google Maps)
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Álvarez also told TN that Bertazzo had visited a psychiatric institute, something that was only known by his family prior to his death.
Prosecutors in Córdoba will lead the investigation into Bertazzo’s death. The plane he jumped from is now in police custody.
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