World
Insider Q&A: CEO of fast-growing First Watch keeps the focus on breakfast
First Watch, a restaurant chain that serves breakfast, brunch and lunch, is rising – and shining.
The Bradenton, Florida-based chain, known for its fresh, seasonal ingredients and made-to-order menu, is one of the fastest-growing in its category in dollar sales and unit growth, according to market research firm Technomic.
Two restaurant veterans who were tired of working late nights launched First Watch in 1983 in Pacific Grove, California.
“So many concepts are devised in a boardroom or something like that. This was the complete opposite,” CEO Chris Tomasso said. “This was a bunch of guys who really wanted to be home every afternoon so they could golf.”
The company now has more than 500 U.S. locations in 29 states. But because each eatery is designed to blend into its community instead of from a corporate model, the restaurants often feel more like neighborhood hangouts than part of a chain, Tomasso said.
Tomasso led marketing for Cracker Barrel and Hard Rock Cafe before joining First Watch in 2006. He talked to The Associated Press recently about building brands and why First Watch has no plans to expand beyond lunch. His comments have been edited for length and clarity.
Q. You say First Watch has retained its scrappy feel despite its growth. How do you accomplish that?
A. One thing I’ve been saying forever to our teams is, “If we can do it in one, we can do it in 100. If we can do it in 100, we can do it in 1,000.” And the reason that’s so important is because usually by the time concepts get to our size, they start to dumb down or do things differently, not realizing that the consumer will notice over time. You start outsourcing things. You say, “Well, it’s too much labor to make our pancake batter from scratch.” And we’ve stayed very true to that. I will tell you, there’s less expensive ways to do the things that we do, but we know what’s important to the consumer.
Q. What are some of the breakfast trends you’re seeing?
A. We started to see over the last five or six years this emergence of what we call “power breakfasts.” It’s so much easier for people to meet in the morning before they get to work and their day gets away from them. So that’s been a big shift for us. And what used to be a shoulder period between 10 a.m. and 11:30 a.m., with remote working and hybrid working and all those things, we’re starting to see all that fill up. And then, you know, the weekend brunch is just having its day, right? It’s been the only segment in the restaurant industry that has shown growth in the last five years.
Q. Some competitors have been trying to grow sales by expanding into dinner. Does First Watch plan to ever stay open past 2:30 p.m.?
A. We love our business model, and we love the employee proposition side of it too. It’s one shift a day. We do tremendous volumes in 7.5 hours. Our teams get to have a job in the hospitality industry that doesn’t have them work until all hours of the night. They make a great living. So I don’t see us expanding hours at all. Also, from a consumer standpoint, doing what we do establishes us as the authority in breakfast and brunch and lunch. We’re not trying to be all things to all people in any way, shape or form.
Q. You’re a marketer. How has the work you do changed over your career? Is it getting harder to reach customers with all the distractions they face?
A. The kind of marketer I consider myself to be is an inside-out brand builder versus an advertising focus. Which is great, because when I first joined, I didn’t have any money to do any advertising anyway. So it really was about evolving the concept and setting up the foundation for growth. We had three uniforms, four menus, all kinds of different things. There wasn’t a lot of consistency. And so in order for us to really grow, we had to unify the brand voice. There was a lot of work done around the menu, the music, every consumer touch point in the restaurant. Now, has marketing gotten harder or easier? I think it’s easier in that you can now reach a lot of people through social and digital without having to do TV and radio like you used to do. It’s also easier now to control the messaging. But I also think there’s challenges. If you make a misstep, it can be amplified a lot. So I think much more care and focus has to go into your messaging and your actions.
World
War breaking news. Israel: two senior Hamas figures hit in northern Gaza. Iran, Trump: ‘No one will control the Strait of Hormuz’
Iran’s Revolutionary Guards, the Pasdaran, claim that 25 ships have crossed the Strait of Hormuz in the last 24 hours
World
US ally pledges support for Trump’s push to break Iran’s grip on Hormuz: ‘We are ready to contribute’
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UNITED NATIONS — The Czech Republic is prepared to help protect freedom of navigation in the Strait of Hormuz and is aligning closely with the Trump administration on security, NATO and Israel, Czech Foreign Minister Petr Macinka told Fox News Digital during an exclusive interview at the United Nations in New York.
Prague already had begun discussions about contributing specialized capabilities to help secure the strategically vital waterway amid growing tensions with Iran, Macinka said while speaking at Security Council-related meetings at the U.N.
“We are ready to contribute to freedom of passage and the Hormuz trade,” Macinka said.
“We were among the first countries that were ready to contribute … We have no navy, as we are in the middle of Europe,” he explained, “But we have some unique passive surveillance capabilities.”
TRUMP SEEKS WARSHIPS FROM OTHER COUNTRIES TO HELP SECURE STRAIT OF HORMUZ
Czech Republic Foreign Minister Petr Macinka arrives at the 135th Session of the Committee of Ministers of the Council of Europe at the Palace of the Republic in Chisinau, Moldova, May 15, 2026. (Vladislav Culiomza/Reuters)
Macinka warned that Iran posed a global threat through what he described as four main “war tools”: nuclear proliferation, drones and ballistic missiles, international terrorism and threats to the Strait of Hormuz.
“Their nuclear military program must be stopped,” he said. “It’s a global risk and global threat.”
The comments come as the Trump administration has increased pressure on European allies to take a larger role in protecting international shipping routes amid Iranian threats tied to the Strait of Hormuz, one of the world’s most critical oil transit choke points. Roughly one-fifth of global oil consumption passes through the narrow waterway connecting the Persian Gulf to the Arabian Sea.
Speaking after a meeting with foreign ministers in Sweden Friday, Secretary of State Marco Rubio questioned the value of hosting U.S. military bases in allied countries that later restrict American military operations during wartime.
“One of the arguments I always made was that these bases in the region provided us with logistical options that we wouldn’t otherwise have,” Rubio told reporters. “And when some of those bases are denied to you during a conflict that we’re involved in, then you question whether that value is still there.”
President Donald Trump also has sharply criticized NATO allies over a reluctance to participate in military operations tied to the Iran conflict and securing the Strait of Hormuz.
Trump said he was “strongly considering” pulling the United States out of NATO after allies failed to join the U.S. campaign against Iran, according to an April 1 interview with Britain’s Daily Telegraph, calling the alliance a “paper tiger.”
Vessels of Iran’s Islamic Revolution Guards Corps are seen during a ceremony marking the National Persian Gulf Day at the Persian Gulf near Bushehr, Iran, April 29, 2024. The National Persian Gulf Day marks the anniversary of the expulsion of Portuguese military forces from the Strait of Hormuz in 1622. (Shadati/Xinhua via Getty Images)
The Czech Republic, a NATO member since 1999, reached NATO’s benchmark of spending 2% of GDP on defense and has supported calls for Europe to increase military readiness amid Russia’s war in Ukraine.
Macinka strongly defended the administration’s calls for Europe to increase defense spending and reduce dependence on Washington for long-term security guarantees.
“We should do our homework and build our defense to become stronger,” he said, arguing that Europe had delayed necessary military investments for too long.
He also tied Europe’s defense spending challenges to the European Union’s Green Deal policies, the bloc’s sweeping climate agenda aimed at reducing carbon emissions, calling them ideological and financially destructive.
“If we get rid of this green, crazy alarmism, then we have enough money to build our defense,” he said.
The Czech foreign minister also voiced unusually direct support for Trump and his administration, praising what he described as a global “common sense” shift following Trump’s election victory.
“We are friends of Israel, and we are friends of America,” Macinka said. “Especially me as a politician, I’m a friend of the ideology of the current American administration.”
Macinka also referenced a clash earlier in 2026 with former Secretary of State Hillary Clinton at the Munich Security Conference, where he criticized Europe’s liberal political establishment and defended the populist wave reshaping parts of Europe and the United States.
EUROPE MUST LEAD ON UKRAINIAN SECURITY GUARANTEES, GREEK FOREIGN MINISTER SAYS: ‘WE ARE THE NEIGHBORS’
A tanker sits at the Port of Fujairah, as the U.S.-Israel conflict with Iran limits marine traffic in the Strait of Hormuz. (REUTERS / Amr Alfiky / File Photo)
Macinka linked Prague’s strong support for Ukraine to the Soviet-led invasion of Czechoslovakia in 1968, when hundreds of thousands of Warsaw Pact troops occupied the country for more than two decades.
He said that historical experience continues to shape Czech public opinion and support for Kyiv.
“The Czech society feels a big solidarity with Ukraine,” Macinka said, describing the war as a “symmetric war” between a powerful Russian military and a Ukrainian army backed by the West.
Macinka highlighted Prague’s leading role in a Czech-backed ammunition initiative supplying Ukraine with artillery rounds collected through international donor efforts.
Recalling a visit to Kyiv earlier in 2026, he said he received intelligence briefings on battlefield ammunition consumption from Ukrainian military officials.
TRUMP, ZELENSKYY TO MEET FOR KEY DEAL AS NATO ALLIES, RUSSIA WAIT, WATCH
Naval units from Iran and Russia simulate the rescue of a hijacked vessel during joint drills at the Port of Bandar Abbas in Hormozgan, Iran, on Feb. 19, 2026. (Iranian Army/Handout/Anadolu via Getty Images)
The Czech initiative delivered more than half a million rounds of ammunition in 2026 alone, according to Macinka, helping stabilize the battlefield ahead of possible peace negotiations.
Macinka argued that maintaining a stable front is essential for meaningful negotiations, warning that shifting battle lines will only harden demands on both sides.
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Newly recruited soldiers of Ukraine’s 159th Separate Mechanized Brigade participate in integration and advanced training exercises in Kharkiv Oblast on May 14, 2026, after completing basic military training. (Yevhen Titov/Global Images Ukraine via Getty Images)
With Washington increasingly focused on the Middle East, Macinka also said Europe must begin taking a larger diplomatic role in future negotiations over Ukraine.
“America is quite busy with the Middle East,” he said. “Europe should wake up and ask for a place at the table.”
World
Rescue teams find five of seven trapped in Laos cave
The seven Lao nationals had entered the cave in Xaisomboun province last week before heavy rain and a landslide blocked their exit.
Published On 27 May 2026
Rescue teams have recovered five of seven villagers who had been trapped for more than a week in a flooded cave in central Laos.
The quintet was found alive on Wednesday. Lao and Thai teams said that they were continuing the search for two others who remain missing.
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“We’ve found 5 people alive and all safe. There are still 2 people we are searching for,” a Laotian volunteer rescue group said in a social media post.
“At 4:30 pm [09:30 GMT], we found our target. We found five people. We are looking for the other two,” added Thai rescuer Kengkach Bangkawong in a separate post.
Thai volunteer rescuer Chakrakrit Taengtung posted a video on social media showing him and the five rescued villagers all cheering.
The video suggested that they were in good health and good spirits as they raised their arms in the air and smiled.
The seven Lao nationals entered the cave in Xaisomboun province last week. Shortly afterwards, heavy rain and a landslide blocked their exit, according to a local volunteer group and state-run Lao Phattana News.
A Thai volunteer group joined the rescue operation on Sunday. The team included a diver who took part in the 2018 rescue of 12 boys and their football coach from a flooded cave in northern Thailand, an operation that drew global attention and involved divers from across the globe.
Videos shared online showed that reaching the cave’s entrance required a steep hike of roughly 4 kilometres (2.5 miles). The entrance is also steep and rocky, and barely wide enough for a single person to climb through.
There has been no official confirmation on why the villagers went into the cave. However, rescuer Bounkham Luanglath, from the Lao organisation Rescue Volunteer for People, said the cave was frequented by local residents looking for gold, even though authorities had repeatedly warned of safety concerns.
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