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Are users deserting Elon Musk’s X en masse and where are they heading?

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Are users deserting Elon Musk’s X en masse and where are they heading?

The limited data on X user numbers makes measuring the full extent of the reported exodus from the platform almost impossible.

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Hundreds of thousands of dissatisfied users have reportedly fled Elon Musk’s X, previously known as Twitter, following Donald Trump’s re-election, with an estimated 115,000 accounts deactivated in the US alone on the day after the ballot.

Celebrities and prominent brands ditching the platform cite mounting concerns over the unchecked spread of misinformation, conspiracy theories and hate speech, as well as what they consider to be Musk’s role in facilitating Trump’s return to power.

“X is a toxic media platform and (…) its owner, Elon Musk, has been able to use its influence to shape political discourse,” news media The Guardian said in a statement announcing it would no longer be posting on the platform.

But, determining the exact number of users leaving X is challenging, as the platform does not regularly release global user data.

The Euroverify team takes a look at what we know about the number of users deserting X and the platforms to which they are migrating.

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How many people are on X and how many are leaving?

Estimates of X’s monthly global user base vary widely. The most generous estimates — used by research agencies and prominent business media — place the number of users at 611 million in April of this year, with a 6% drop to 588 million by September.

While many experts contest these figures, there has been a trend of declining user numbers on the platform since the 2022 Musk takeover, driven by departures in Western democracies. 

X is legally obliged to disclose its user numbers in the EU under the requirements of the bloc’s digital rulebook, the Digital Services Act (DSA).

Its reports show that the average number of EU monthly users fell from 111.4 million in the six months leading up to January 2024 to 106 million in the six months leading up to July.

Although it doesn’t reflect user numbers in other regions of the world, it is the only official data provided by X that shows a trend of decline in users.

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An analysis by Financial Times analysts also suggests X user numbers have fallen by almost a third in the UK and almost a fifth in the US in the year leading up to September 2024.

A closer look at the data shows that user numbers have fallen in 25 of 27 EU member states over the past year, with only Germany and Finland seeing an uptick in numbers.

The drop in user numbers has coincided with a decline in financial prospects, with some estimating the company has lost 75% of its value since it was bought by Musk.

Where are they migrating?

Bluesky, a platform developed by Twitter founder Jack Dorsey, is a popular destination for emigrating X users.

Its CEO Jay Graber revealed earlier this week that users had hit 20 million after averaging 1 million new users per day over a five-day period. Its user numbers have more than tripled since late August. 

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Mastodon, developed by a German non-profit, is also welcoming users from X. Its app downloads are up 47% on iOS and 17% on Android this month according to its creator Eugen Rochko.

But Meta’s Threads, rolled out last year, remains the direct competitor with most active users, estimated at around 275 million.

Could Bluesky be the next big thing?

Given its proximity to the original Twitter interface and its emphasis on content moderation, Bluesky is being widely tipped as the biggest threat to X.

“It certainly seems like an inflection point. Bluesky’s growth over the past couple of years has tended to be directly correlated with Elon Musk’s actions,” David Karpf, associate professor at the School of Media and Public Affairs at George Washington University, told Euronews.

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He believes Musk’s use of the platform to propel Donald Trump’s campaign has played a significant role in convincing more users to leave the platform.

“It’s all been a trickle (of users leaving) up until the past month or two,” he explained. “But it seems like what happened during the election (means that) an awful lot of people who were using X decided, this is not for me.”

Bluesky operates independently to ensure big corporations do not influence its decisions, and users are able to select and fine-tune the algorithm that decides the content they are exposed to through custom feeds.

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It has introduced new “anti-toxicity features”, such as the ability to detach your own post from a “quote post” made by another user. Replies to posts can also be hidden.

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It also has strong blocking features, often described as a “nuclear block”, designed to stamp out harassment and abuse.

But there are concerns that if politics becomes the motive for the exodus from X to Bluesky, the platforms could splinter into two echo chambers, split along political and ideological lines.

For American writer and media critic Parer Molloy, concerns about Bluesky becoming an ideological ‘bubble’ are unfounded: “It’s not about avoiding disagreement — it’s about fostering an environment where disagreements can actually happen productively,” she wrote this week.

“On platforms like X, the problem isn’t just opposing views — it’s the sheer volume of hate, harassment, and dehumanising rhetoric that gets amplified by algorithms.”

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Investors brace for a bigger backlash from Middle East war

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Investors brace for a bigger backlash from Middle East war
From being just a fringe risk, conflict in the Middle East has become a top worry for investors unsettled by the prospect of a power struggle in Iran and a protracted regional war, with ramifications for everything from global trade to inflation.
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Tel Aviv analyst shelters from 30 missile sirens in 48 hours, says Iran ‘won’t recover’

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Tel Aviv analyst shelters from 30 missile sirens in 48 hours, says Iran ‘won’t recover’

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The past 48 hours in Tel Aviv have been unlike anything seen before, a leading security analyst has said, as sirens blared amid missile threats following Operation Epic Fury and U.S.-Israeli strikes in Iran.

“We are facing a biblical event — nothing less,” Kobi Michael, a senior researcher at the Institute for National Security Studies and the Misgav Institute, told Fox News Digital, speaking from his shelter in the city.

Like many Israelis, Michael said he had spent hours in reinforced rooms during the ongoing barrage, adding that he was “very experienced in this.”

“But this all requires time and determination, and I do hope that Trump will also have them both,” he said, speaking shortly after the president released a video message stating that the military operation would continue “until all of our objectives are achieved.”

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Explosions from projectile interceptions by Israel’s Iron Dome missile defence system over Tel Aviv. (JACK GUEZ / AFP via Getty Images)

“Trump is the only one who can make the change — and that change will impact the entire region and the international order for years to come,” Michael added.

As of Sunday, Tel Aviv remained under a state of emergency following Iranian missile attacks that caused casualties and widespread damage.

According to The Associated Press, Iranian missile and drone strikes have killed approximately 11 Israeli civilians and wounded dozens more in retaliation for the U.S.-Israel strikes on Iran.

Shrapnel from missile impacts damaged at least 40 buildings in Tel Aviv, and authorities reported at least one death in the area from falling debris.

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The Philippine Embassy in Israel confirmed the death of a Filipino national after a missile strike hit Tel Aviv on Saturday.

TOMAHAWKS, B-2 STEALTH BOMBERS AND ATTACK DRONES POUND OVER 1,000 IRANIAN TARGETS IN 24-HOUR BLITZ

People take shelter as Iran launched missiles and drones towards Israel following the US-Israeli attacks. ( Mostafa Alkharouf/Anadolu via Getty Images)

“We enter our shelter once the siren is heard and stay there until the Home Front Command announces that we can leave,” Michael said.

“Usually, it is about 20 to 30 minutes — unless there are further sirens during our stay. Since yesterday morning, it has happened around 30 times.”

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Israel’s President Isaac Herzog also visited an impact site in Tel Aviv Sunday, delivering a message of resilience.

“The people of Israel and the people of Iran can live in peace. The region can live in peace. But what undermines peace time and again is terror instigated by this Iranian regime,” Herzog said.

EXILED IRANIAN CROWN PRINCE SAYS US STRIKES MARK ‘BEGINNING OF THE VERY END’ FOR REGIME

Israeli emergency service officer walks past building debris at the scene of a Iranian missile attack. (Ahmad GHARABLI / AFP via Getty Images)

Following the reported killing of Iran’s Supreme Leader Ayatollah Ali Khamenei and roughly 40 senior Iranian officials, Iran formed a provisional leadership council.

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Iran named Ayatollah Alireza Arafi, President Masoud Pezeshkian and Judiciary Chief Gholam-Hossein Mohseni-Eje’i to lead roles.

“The Supreme Leader did not complete the necessary groundwork regarding his own succession,” Michael added.

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“Pezeshkian will face very troubling challenges due to their heavy losses, severe disruptions to control and command systems, and the massive bombing and attacks across Iran, including Tehran,” he said.

“Even if this regime doesn’t collapse, it will never be able to reconstitute itself, recover or return to its previous position,” Michael added.

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Israel FM says Europe too divided, slams Spanish PM

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Israel FM says Europe too divided, slams Spanish PM

Israeli minister Gideon Sa’ar said Europe “does not have unified position” on what role it should play in Iran as European ministers sought to establish a joint approach Sunday.

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As Israel and the United States conducted a joint military strike on Iran, leading to the killing of Supreme Leader Ayatollah Ali Khamenei, Europe was kept on the sidelines.

EU member states did not participate in the operation and, in some cases, they were not informed prior as it is customary among strategic allies.

Asked whether Israel sought to keep Europe on the margins, Sa’ar said internal divisions within EU member states had kept them out of critical exchanges of operational details, unlike the United States, which the minister described as his country’s greatest ally.

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“In Europe, you have all kinds of approaches,” he told Euronews. “You have countries like the Czech Republic which is strongly supporting this operation and then you have Spain, which is standing with all the tyrants of the world.”

On Saturday, Spanish prime minister Pedro Sánchez was among the most critical voices in Europe, suggesting the US-Israeli strikes on Iran risk plunging the region into total war.

“We reject the unilateral military action of the United States and Israel, which represents an escalation and contributes to a more uncertain and hostile international order,” Sánchez said Saturday. The Spanish PM reiterated that message on Sunday.

“We urge for de-escalation and call to respect international law in all conflicts,” Sánchez added. “You can be against a heinous regime, like the Iranian regime, while also rejecting a military intervention that is unjustified, dangerous and outside of international law.”

Sa’aar said Israel considers the operation “fully justified” citing the right to self-defense from a regime that “has called for the destruction of Israel” and lashed at the Spanish prime minister for sending an “anti-Israeli, anti-American message.”

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“Read the statement, they are standing with Iran!” he added.

When asked if any of his European counterparts had manifested an interest in joining the military operation or provide support on the ground, Sa’ar said he held multiple exchanges with European ministers over the weekend and suggested that “if others want to join, they will know have to convey the message.”

On Sunday, Commission President Ursula von der Leyen appeared to back regime change in Iran in line with Israel and the US, saying that the “risk of further escalation is real. This is why a credible transition in Iran is urgently needed” in comments on Sunday.

Sa’ar told Euronews said the strategic strikes and the elimination of Khamenei alongside top regime commanders could “create the conditions to weaken the regime enough to allow the Iranians to take their future into their own hands”.

“The future leadership of Iran should be determined by the Iranian people through free elections. Our only requirement is that whoever comes to power in Iran must not pursue the destruction of Israel,” he said.

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Watch the full interview on Euronews from 8pm CET

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