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Are users deserting Elon Musk’s X en masse and where are they heading?

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Are users deserting Elon Musk’s X en masse and where are they heading?

The limited data on X user numbers makes measuring the full extent of the reported exodus from the platform almost impossible.

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Hundreds of thousands of dissatisfied users have reportedly fled Elon Musk’s X, previously known as Twitter, following Donald Trump’s re-election, with an estimated 115,000 accounts deactivated in the US alone on the day after the ballot.

Celebrities and prominent brands ditching the platform cite mounting concerns over the unchecked spread of misinformation, conspiracy theories and hate speech, as well as what they consider to be Musk’s role in facilitating Trump’s return to power.

“X is a toxic media platform and (…) its owner, Elon Musk, has been able to use its influence to shape political discourse,” news media The Guardian said in a statement announcing it would no longer be posting on the platform.

But, determining the exact number of users leaving X is challenging, as the platform does not regularly release global user data.

The Euroverify team takes a look at what we know about the number of users deserting X and the platforms to which they are migrating.

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How many people are on X and how many are leaving?

Estimates of X’s monthly global user base vary widely. The most generous estimates — used by research agencies and prominent business media — place the number of users at 611 million in April of this year, with a 6% drop to 588 million by September.

While many experts contest these figures, there has been a trend of declining user numbers on the platform since the 2022 Musk takeover, driven by departures in Western democracies. 

X is legally obliged to disclose its user numbers in the EU under the requirements of the bloc’s digital rulebook, the Digital Services Act (DSA).

Its reports show that the average number of EU monthly users fell from 111.4 million in the six months leading up to January 2024 to 106 million in the six months leading up to July.

Although it doesn’t reflect user numbers in other regions of the world, it is the only official data provided by X that shows a trend of decline in users.

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An analysis by Financial Times analysts also suggests X user numbers have fallen by almost a third in the UK and almost a fifth in the US in the year leading up to September 2024.

A closer look at the data shows that user numbers have fallen in 25 of 27 EU member states over the past year, with only Germany and Finland seeing an uptick in numbers.

The drop in user numbers has coincided with a decline in financial prospects, with some estimating the company has lost 75% of its value since it was bought by Musk.

Where are they migrating?

Bluesky, a platform developed by Twitter founder Jack Dorsey, is a popular destination for emigrating X users.

Its CEO Jay Graber revealed earlier this week that users had hit 20 million after averaging 1 million new users per day over a five-day period. Its user numbers have more than tripled since late August. 

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Mastodon, developed by a German non-profit, is also welcoming users from X. Its app downloads are up 47% on iOS and 17% on Android this month according to its creator Eugen Rochko.

But Meta’s Threads, rolled out last year, remains the direct competitor with most active users, estimated at around 275 million.

Could Bluesky be the next big thing?

Given its proximity to the original Twitter interface and its emphasis on content moderation, Bluesky is being widely tipped as the biggest threat to X.

“It certainly seems like an inflection point. Bluesky’s growth over the past couple of years has tended to be directly correlated with Elon Musk’s actions,” David Karpf, associate professor at the School of Media and Public Affairs at George Washington University, told Euronews.

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He believes Musk’s use of the platform to propel Donald Trump’s campaign has played a significant role in convincing more users to leave the platform.

“It’s all been a trickle (of users leaving) up until the past month or two,” he explained. “But it seems like what happened during the election (means that) an awful lot of people who were using X decided, this is not for me.”

Bluesky operates independently to ensure big corporations do not influence its decisions, and users are able to select and fine-tune the algorithm that decides the content they are exposed to through custom feeds.

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It has introduced new “anti-toxicity features”, such as the ability to detach your own post from a “quote post” made by another user. Replies to posts can also be hidden.

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It also has strong blocking features, often described as a “nuclear block”, designed to stamp out harassment and abuse.

But there are concerns that if politics becomes the motive for the exodus from X to Bluesky, the platforms could splinter into two echo chambers, split along political and ideological lines.

For American writer and media critic Parer Molloy, concerns about Bluesky becoming an ideological ‘bubble’ are unfounded: “It’s not about avoiding disagreement — it’s about fostering an environment where disagreements can actually happen productively,” she wrote this week.

“On platforms like X, the problem isn’t just opposing views — it’s the sheer volume of hate, harassment, and dehumanising rhetoric that gets amplified by algorithms.”

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Beyoncé NFL Halftime Show Will Be Available to Rewatch on Netflix as a Stand-Alone Special

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Beyoncé NFL Halftime Show Will Be Available to Rewatch on Netflix as a Stand-Alone Special

UPDATE, 12/25, 4:30 p.m. PT: Netflix said it will provide on-demand access to the full halftime performance of “Beyoncé Bowl” as a stand-alone special “later this week.” The 20-minute spectacle — her first live TV performance in four years — featured Post Malone, Shaboozey and her daughter Blue Ivy Carter to debut tracks from “Cowboy Carter” for the first time in a live setting.

EARLIER:

Beyoncé will light up the Houston night on Christmas with a halftime performance during the Ravens-Texans game on Netflix. To watch it, you’ll have to tune in live on Dec. 25 — otherwise, you’ll have only a few hours to catch the replay on Netflix.

Queen Bey’s Xmas performance will feature her first live performances of songs from “Cowboy Carter.” She’ll take the stage in her hometown during halftime of the Baltimore Ravens-Houston Texans matchup at NRG Stadium in Houston.

Netflix, as part of its accelerating push into live sports, snagged global rights to the NFL’s two Christmas Day 2024 games: the Kansas City Chiefs at the Pittsburgh Steelers (starting at 1 p.m. ET), followed by the Ravens-Texans game (4:30 p.m. ET).

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Under Netflix’s agreement with the NFL, in the U.S., the two Christmas games expire three hours after the livestream ends (meaning Beyoncé’s performance and the Ravens-Texans game will no longer be available to rewatch on Netflix as of around 11 p.m. ET). Outside the U.S., the games expire on Netflix 24 hours after the livestream ends. The NFL livestreams will include ad breaks, even for Netflix subscribers on no-ads plans.

Few details are available for Beyoncé’s Christmas halftime show, but according to Netflix she is expected to bring along some “special guests” who are featured on “Cowboy Carter.” She’s a veteran of two Super Bowls: Beyoncé was the halftime performer for the 2013 game in New Orleans, which featured a Destiny’s Child reunion; and in 2016, she sang “Formation” when Coldplay was the headliner act.

On Christmas Day, Netflix’s pregame coverage will kick off at 11 a.m. ET, from NFL Network’s studios in L.A. and Acrisure Stadium in Pittsburgh. The streamer has tapped Mariah Carey to deliver a recorded performance of her record-breaking holiday hit “All I Want for Christmas Is You” before both of the day’s two games.

If you missed the window for Netflix’s NFL livestreams, you still have the chance to catch the reruns. As it stands right now, NFL Network is scheduled to re-air Ravens-Texans on Wednesday, Dec. 25, at 11:30 p.m. ET and Thursday, Dec. 26, at 5 a.m. ET. The channel will re-air Chiefs-Steelers on Dec. 25 at 8:30 p.m. ET and Dec. 26 at 2 a.m. ET. There is the possibility for additional re-airs but portions of the NFL Network’s programming schedule are still being determined. In addition, replays of both games will be available with NFL+ Premium ($14.99/month) in the U.S. and via DAZN internationally.

Note also that the two Netflix Christmas Day games will air on broadcast TV in the competing teams’ local markets and will be available live on U.S. mobile devices with an NFL+ subscription.

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Zelenskyy lambastes Putin over Christmas strikes: 'What could be more inhumane?'

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Zelenskyy lambastes Putin over Christmas strikes: 'What could be more inhumane?'

Ukrainian President Volodymyr Zelenskyy excoriated Russian President Vladimir Putin on Wednesday for launching attacks against energy infrastructure on Christmas Day.

Zelenskyy suggested the attacks were “inhumane,” but said they would not ruin Christmas.

“Today, Putin deliberately chose Christmas for an attack. What could be more inhumane? Over 70 missiles, including ballistic ones, and more than a hundred attack drones. The targets are our energy infrastructure. They continue to fight for a blackout in Ukraine,” he declared in a post on X.

The Russian Defence Ministry acknowledged a “massive strike” on its part, saying it hit energy facilities that supported Ukraine’s “military-industrial complex,” Reuters reported.

“The aim of the strike was achieved. All facilities have been hit,” the ministry said.

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RUSSIA BATTERS UKRAINE POWER GRID AMID RISING CONCERN PUTIN COULD ORDER BALLISTIC MISSILE ATTACK THIS WEEKEND

Ukrainian President Volodymyr Zelenskyy talks with the media during the European Council Meeting in Brussels on Thursday. (Pier Marco Tacca/Getty Images)

Strikes against Ukrainian fuel and energy sources involved 78 air, ground and sea-launched missiles, in addition to 106 Shaheds and other kinds of drones, Ukraine’s air force claimed, according to The Associated Press.

“Unfortunately, there have been hits. As of now, there are power outages in several regions. Power engineers are working to restore power supply as soon as possible,” Zelenskyy noted. 

Still, the Ukrainian leader declared that “Russian evil will not break Ukraine and will not spoil Christmas.”

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US CITIZEN IMPRISONED IN RUSSIA GIVEN NEW 15-YEAR SENTENCE IN WAKE OF ESPIONAGE CONVICTION

Russian President Vladimir Putin

Russian President Vladimir Putin holds his annual end-of-year press conference in Moscow on Thursday. (Alexander Nemenov/AFP via Getty Images)

The U.S. has provided billions of dollars’ worth of aid to help Ukraine fight the Russian onslaught that erupted in 2022, but Americans and their congressional representatives have been divided regarding whether the U.S. should continue supplying aid to Ukraine.

President-elect Trump, who will take office on Jan. 20, has called for a cease-fire and negotiations.

TRUMP MEETS WITH MACRON, ZELENSKYY AHEAD OF NOTRE DAME REOPENING CEREMONY IN PARIS

President-elect Trump

President-elect Trump looks on during Turning Point USA’s AmericaFest at the Phoenix Convention Center in Phoenix on Sunday.  (Rebecca Noble/Getty Images)

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In a post on Truth Social this month, Trump declared that “Zelenskyy and Ukraine would like to make a deal and stop the madness. They have ridiculously lost 400,000 soldiers, and many more civilians. There should be an immediate ceasefire and negotiations should begin.”

The Associated Press and Reuters contributed to this report.

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Five journalists killed in Israeli strike near Gaza hospital

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Five journalists killed in Israeli strike near Gaza hospital

Journalists from Al-Quds Today were covering events at al-Awda Hospital when their vehicle was struck.

Five journalists have been killed in an Israeli strike in the vicinity of a hospital in central Gaza, according to Palestinian authorities and media reports.

The journalists from the Al-Quds Today channel were covering events near al-Awda Hospital, located in the Nuseirat refugee camp, when their broadcasting van was hit by an Israeli air strike, Al Jazeera’s Anas al-Sharif reported early on Thursday morning.

Footage from the scene circulating on social media shows a vehicle engulfed in flames.

A screenshot taken from a video of the white-coloured van shows the word “press” in large red lettering across the back of the vehicle.

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The deceased journalists have been named as Fadi Hassouna, Ibrahim al-Sheikh Ali, Mohammed al-Ladah, Faisal Abu al-Qumsan and Ayman al-Jadi.

Al Jazeera’s Anas al-Sharif said that Ayman al-Jadi had been waiting for his wife in front of the hospital while she was in labour to give birth to their first child.

Civil defence teams retrieved the bodies of the victims and extinguished a fire at the scene, the Quds News Network said.

There was no immediate comment from Israeli authorities.

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The Committee to Protect Journalists (CPJ) earlier this month condemned Israel’s killing of four Palestinian journalists in the space of a week, calling on the international community to hold the country accountable for its attacks against the media.

At least 141 journalists have been killed in Israel’s war in Gaza since October 7, 2023, according to the CPJ.

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