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Expert view: What to know as Seattle Seahawks go up for sale

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Expert view: What to know as Seattle Seahawks go up for sale


The Paul G. Allen Estate, which has owned the Seattle Seahawks since Allen died in 2018, announced Wednesday that it has officially begun the process of putting the franchise up for sale.

Seahawks for sale: A ‘secret list’ and how much they’re worth

As the sale process gets underway, what are some key things to know?

Former Green Bay Packers vice president Andrew Brandt, who also formerly worked as a legal and business analyst for ESPN, joined Seattle Sports’ Wyman and Bob on Wednesday to break it all down.

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Here are some highlights from what Brandt said.

The price will be ‘astounding’

The Seahawks are widely expected to set the league record for the price of an NFL franchise, surpassing the $6.05 billion the Washington Commanders sold for back in 2023.

Last August, Forbes valued the Seahawks at $6.7 billion, which ranked 14th among NFL teams. However, the Seahawks’ value has likely risen after capturing the franchise’s second Super Bowl title earlier this month.

“It’s going to be astounding,” Brandt said. “… We could see numbers north of $7 billion for this franchise.”

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How much did value increase from Super Bowl win?

According to ESPN, the Seahawks are the first team to be put up for sale following a Super Bowl victory.

It’s a bit reminiscent of the Boston Celtics, who were put on the market just two weeks after winning the NBA title in the summer of 2024.

“The obvious point is you’re really selling high,” Brandt said. “It’s like a player coming off an incredible season heading into free agency. It’s coming off the best season possible, best result possible.

“It reminds me of the Boston Celtics two years ago that went up for sale while the confetti was still in the air. And that’s kind of happening here.”

However, Brandt said the Seahawks’ long track record of success and bright future are more important to the franchise’s overall value. The Seahawks’ roster is stocked with young talent and they have what’s quickly become one of the league’s best general manager-head coach duos in longtime GM John Schneider and 38-year-old rising star Mike Macdonald.

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“I think the bigger thing is this has an opportunity to continue,” Brandt said. “This is not going to be a fly-by-night.”

Private equity could be involved

In 2024, NFL owners voted to allow private equity firms to buy minority stakes in NFL teams. The maximum total private equity share for a franchise is capped at 10% and limited to passive ownership, which means private equity firms don’t have voting or decision-making power with the team.

“There’s obviously never going to be a controlling interest (through private equity), but I would expect some of that,” Brandt said. “I would expect one or multiple billionaires, and some private equity cash infusion supporting the bid that is just there to provide passive money.”

The sale process

NFL ownership rules require the controlling owner to own at least 30% of the franchise, while limiting the total number of owners to 25. The sale also requires approval from at least 24 of the league’s 32 owners.

Brandt was asked about the perception that the rest of the NFL’s owners hold significant sway over the sale process.

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“In my discussions with the NFL over the years, I think some of that’s overblown,” Brandt said. “I think they look for someone – like anyone would – that just has incredibly substantial resources, because they’re going to be a partner.

“And when you look for a partner in business, you want to know that they’ve got a backstop that is unbelievably stable.”

The Allen estate selected investment bank Allen & Company and law firm Latham & Watkins to lead the sale process. Brandt said Allen & Company is a “staple” around the NFL.

“Lots of teams have used Allen & Company,” Brandt said. “This is kind of known territory for the NFL. And the NFL has a finance committee. They’re going to vet all these bidders and come down to five, or three, or two, and then put it to the membership.”

What about Bezos?

As people begin to speculate potential ownership candidates, one of the most common names has been Amazon founder Jeff Bezos.

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However, Brandt isn’t sure Bezos would be interested in owning a team, given that Amazon Prime already is the exclusive home of the NFL’s “Thursday Night Football.”

“People today have already asked me about Bezos,” Brandt said. “I think Bezos, to me, I’m just saying my personal opinion – why would he want a team? He’s got all 32 teams.

“He owns ‘Thursday Night Football,’ so you’ve got ’em all for a much cheaper price than owning a team.”

Listen to the full conversation with Andrew Brandt at this link or in the audio player near the top of this story. Tune into Wyman and Bob weekdays from 2-7 p.m. or find the podcast on the Seattle Sports app.

More Seattle Seahawks coverage

• Reaction: What the Seattle Seahawks need in their next owner
• Seattle Seahawks officially being put up for sale by Paul Allen estate
• Report: Seahawks hiring Northern Illinois’ Hammock to coach RBs
• Brock: Upcoming draft comes with good news for Seahawks
• 3 things to know about reported new Seattle Seahawks OC

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Huard: Rams’ trade a ‘direct’ response to Seattle Seahawks

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Huard: Rams’ trade a ‘direct’ response to Seattle Seahawks


One of the Seattle Seahawks’ biggest rivals delivered the first big shockwaves of the 2026 offseason.

Why Salk ‘blanched’ at a Seahawks Maxx Crosby trade proposal

Los Angeles Rams have agreed to a deal that would send four draft picks to the Kansas City Chiefs in exchange for All-Pro cornerback and former UW Huskies standout Trent McDuffie, according to a report from ESPN’s Adam Schefter on Wednesday morning.

McDuffie, who is entering the final season of his rookie contract, is expected to sign a long-term extension with the Rams, according to Schefter.

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Shortly after the news broke, former NFL quarterback Brock Huard gave his reaction on Seattle Sports’ Brock and Salk.

“This feels like a direct move to match up with JSN and the Seahawks,” Huard said.

Widely considered to be the two best teams in the NFL this past season, the Seahawks and Rams squared off in three epic battles, capped by Seattle’s 31-27 win over Los Angeles in the NFC Championship.

Over those three games, the Rams’ shaky secondary struggled to contain NFL receiving leader and AP Offensive Player of the Year Jaxon Smith-Njigba. The Seahawks star wideout totaled 27 catches for 354 yards and two touchdowns across those three matchups, including 10 catches for 153 yards and a TD in the NFC title game.

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Smith-Njigba also had a career-high 180 receiving yards and two touchdowns in an overtime loss to the Rams in 2024.

“It’s kind of like an old NBA world,” Huard said. “Like, alright, we know we’re gonna have to deal with Jordan or we’re gonna have to deal with Pippen or we’re gonna have to deal with Bird. Like, how do we match up? And (the Rams) know that that was the one area – in their back seven – that could not match up.”

Listen to the full Brock and Salk conversation at this link or in the audio player in the middle of this story. Tune into Brock and Salk weekdays from 6-10 a.m. or find the podcast on the Seattle Sports app.

Seattle Seahawks offseason coverage

• What Brock Huard makes of Seahawks’ Ken Walker situation
• A possible replacement if Seahawks don’t re-sign Walker
• Huard: Jobe is most likely free agent the Seattle Seahawks re-sign
• Report: Seattle Seahawks not tendering restricted FA Jake Bobo
• The Seattle Seahawks’ risks with Walker set to be free agent

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Seattle leaders mark 100 days until FIFA World Cup with artwork, security plans

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Seattle leaders mark 100 days until FIFA World Cup with artwork, security plans


The countdown to the FIFA World Cup hit a milestone Tuesday, approximately 100 days from the start of the global soccer tournament, which is being played this time in the U.S., Canada and Mexico.

Seattle is one of 16 host cities for the tournament, with the first game at Lumen Field scheduled for June 15.

Seattle-area hosts could net $3,800 as Airbnb eyes home sharing for FIFA World Cup fans

City leaders at a press conference on Tuesday described specific changes underway to welcome an estimated 750,000 people during the six matches, from adding new artwork in downtown to bolstering security.

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“Our aim is actually to revitalize, reinvigorate, rejuvenate the downtown core,” Seattle World Cup Organizing Committee CEO Peter Tomozawa stated.

People who take a trip through downtown Seattle will see that part of that work has started in anticipation of the World Cup, with 53 colorful paintings on the columns of the monorail, showcasing the flags of the countries of the competing teams.

“In just 100 days, people will come back to Seattle and will be using the system to travel back and forth to various events related to [the] FIFA World Cup,” Seattle Monorail Services Megan Ching said.

“The visitors who are coming here for the World Cup are already booking their trips: where to stay, how to get around and what to explore,” added Jorge Gotuzzo with Visit Seattle.

Darkalinos restaurant hopes the events planned for Pioneer Square will convince new customers to return beyond the tournament.

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“The summer season is what keeps us going,” General Manager Crystal Hernandez told KOMO News. “We’re going to have a beer garden in the plaza. There will be some live music outside.”

Behind the scenes, work continues to plan for crowd control and security. That means round table meetings and partnerships at the international, federal, state and local levels.

Iran’s participation in Seattle World Cup match up in the air following US strikes

“We’ve been working on the security plan for over three years,” Tomozawa explained. “We hired former SPD Chief John Diaz to design the plan and I have to say this is one of our highest priorities, for sure.”

Downtown Seattle Association President and CEO Jon Scholes adds that businesses are eager to build on the success of the recent Seahawks Super Bowl parade. He said there will be watch parties for the matches at Westlake, Pacific Place and along the waterfront.

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“Seattle’s a big event town, and we can do it well and produce a lot of joy for hundreds of thousands of people,” Scholes stated.

The World Cup Organizing Committee mentioned Seattle’s walkability makes it a great location for the tournament. It’s why they also announced a new walking path to connect multiple neighborhoods that will stay beyond the summer.

Seattle to host 4 free FIFA World Cup 2026 fan celebration venues starting June 11

It’s called the Unity Loop, runs about four-and-a-quarter miles and will connect the stadiums, waterfront, Seattle Center, Westlake and the CID, but no specifics were provided.



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Seattle police arrest man accused of throwing rocks at cars and buses, injuring two

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Seattle police arrest man accused of throwing rocks at cars and buses, injuring two


A 36-year-old man was arrested after Seattle police say he threw rocks at passing cars in South Seattle early Tuesday, shattering a truck window and injuring a couple in their 50s.

Patrol officers responded at 12 a.m. to reports of a man hurling rocks near Rainier Avenue South and South Henderson Street.

SEE ALSO | 3 hurt after late-night crash sends car into north Seattle auto parts store

Police said they found the couple with facial injuries after their truck window shattered. Firefighters treated both victims at the scene, and the couple then drove to a nearby hospital for further treatment.

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Officers found the suspect nearby and arrested him. According to the police report, the man made “multiple threats to shoot officers in the head and kick and punch officers before and after being placed into custody.”

Police also spoke with a King County Metro transit supervisor who reported that two Metro coaches had damage to their windshields and route destination signs after being struck by rocks. Police said no drivers or passengers were hurt.

More witnesses also told police they saw the suspect throwing rocks at moving vehicles.

Police said the suspect is a convicted felon and was booked into the King County Jail for investigation of assault, malicious mischief, and property destruction. Detectives in the General Investigations Unit are assigned to the case.



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