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Can Seattle startup Tableau flourish under Salesforce? New CEO thinks so

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Can Seattle startup Tableau flourish under Salesforce? New CEO thinks so


SEATTLE — On a sunny Tuesday around 1 p.m., Tableau’s Data 1 office in Seattle’s Fremont neighborhood bustled with employees going out in groups for lunch or walking around the office overlooking the Lake Washington Ship Canal.

Among them was Tableau CEO Ryan Aytay, who lives in the Bay Area but was visiting for the week. He wore a “DataFam,” the Tableau community’s name, lapel pin on his black jacket.

Tableau was founded in 2003 in California and moved its headquarters to Seattle the next year, where the data analytics firm established itself as a tech startup on the rise. In 2019, tech giant Salesforce acquired the company for nearly $16 billion, inking what was at the time the second-largest acquisition of a Washington company.

Tableau is a data visualization tool through which users can create interactive charts. Its parent company is a leader in products for companies to manage sales data and customer relations.

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Tableau’s leadership changed over the years as former CEO Adam Selipsky left in 2021 to become chief executive of Amazon Web Services. His replacement, Tableau veteran Mark Nelson, departed in December 2022 after less than two years as president and CEO.

Appointed CEO in May, Aytay’s goal is cementing the future of Tableau within Salesforce while maintaining Tableau’s own identity.

Aytay became CEO during a difficult year for Tableau, one marked by “wakes,” office subleasing and layoffs. Tableau’s future as an independent part of the Salesforce business software empire remains a point of tension as Salesforce prioritizes profitability after years of aggressive expansion. At the Data 1 building lobby, a Salesforce sign greeted employees and visitors.

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Salesforce announced more layoffs last month, affecting 700 jobs, which represents 1% of its workforce. A spokesperson declined to say if the round affected Tableau employees.

Aytay said one of his goals is to build a culture at Tableau that is both a part of Salesforce but also stands on its own.

“We need to continue to evolve. And so that’s what we’ve been really focused on, is how do we bring the spark and liven it up with the culture?” Aytay said.

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A Salesforce veteran appointed to lead Tableau nine months ago, Aytay travels to Seattle at least twice a month. He’s in charge of creating a second chapter for Tableau after a year of layoffs and leadership vacancies.

Aytay joined San Francisco-based Salesforce 17 years ago and has held several different roles at the business software maker, including chief business officer from June 2020 to February 2022. He served as Tableau’s president and chief revenue officer from February 2022 to May.

“Because I’d had so many different experiences at Salesforce, I saw an opportunity with Tableau to come in and bring it closer to Salesforce but also recognize what it is and what’s important about it and what differentiates Tableau,” Aytay said in an interview with The Seattle Times.

Aytay said in an interview that Tableau’s revenue has more than doubled since the acquisition.

Tableau grew by 16% year over year in the third quarter of the current fiscal year, released in November. That was faster than Salesforce’s total revenue growth. Valued at $287 billion as of Tuesday, the tech giant reported $8.7 billion in revenue during the same quarter, up 11% from the previous year.

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Tableau could grow even faster with more integration with Salesforce’s products, said Rishi Jaluria, a managing director at global investment bank RBC Capital Markets.

“The idea [is] that if someone’s using Sales Cloud and Marketing Cloud from Salesforce, Tableau is really well integrated and it becomes like another button,” Jaluria said.

Salesforce also owns internal workplace communications platform Slack, having acquired it for $28 billion in 2021.

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According to a Salesforce spokesperson, Tableau can blend Salesforce data to provide analytics for everyone in an organization.

Jaluria also said Salesforce and Tableau have a competitor: Microsoft and its data visualization platform, Power BI.

For Aytay, what differentiates Tableau from Microsoft’s Power BI is its leadership and community. Tableau’s die-hard fans — the “DataFam” — are a selling point for the platform.

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“We have this really vibrant community,” Aytay said.

Tableau’s next chapter

Salesforce bought Tableau to enable customers to use data across their entire businesses and, as Salesforce put it when announcing the acquisition, use Tableau’s insights “to make smarter decisions” and “accelerate innovation.”

Those aspirations remain prominent among Aytay’s goals. He wants Tableau to attract customers outside of the data analytics field with a new product, Tableau Pulse. Pulling up his phone, he showed how business owners, for example, can use Pulse to get quick statistics about sales. The artificial intelligence-enabled product was announced in December.

The first phase of Tableau “was really all about changing the industry” by revolutionizing the analytics field by making it easier to use, he said. Tableau’s next step is “to really enter into businesses,” nonprofits and universities.

“We want to continue that focus on the analyst, but we need to evolve the brand,” Aytay said. “We want to bring analytics and data to everyone.”

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Aytay is the right person for the Tableau CEO job, said R “Ray” Wang, principal analyst and founder of Constellation Research, a tech research and advisory firm. Before Aytay’s appointment, Tableau had gone five months without a CEO.

Aytay “has been building out the AI strategy. He’s been trying to figure out how to pull it together,” Wang said. “He’s been at Salesforce before, so he knows what Marc [Benioff, Salesforce CEO] wants, he knows how to put them all together. And I think that’s half the battle.”

Among Aytay’s first tasks was rebuilding the senior leadership team, starting with his old role of chief revenue officer, now occupied by Salesforce veteran Jennifer Lagaly. Now, Aytay said Tableau is growing and hiring, especially in the artificial intelligence field.

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Compared with last year, he said, “we’re now at a point where we have it more figured out.”





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Seattle, WA

The Man Behind Saint Bread, the Wayland Mill, and Tivoli

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The Man Behind Saint Bread, the Wayland Mill, and Tivoli


Yasuaki Saito often hides in plain sight at his restaurants.

Yasuaki Saito’s restaurants are more famous than he is. Saint Bread, his University District waterfront bakery, was called one of the country’s best bakeries by The New York Times and got longlisted for the James Beard Awards last year. This year the Wayland Mill, his Japanese-inspired all-day café and restaurant in Wallingford, is up for the James Beard Award for Best New Restaurant. If you’ve eaten at Saito’s restaurants, you may have unknowingly met the shaggy-headed fortysomething when he greeted you at his Fremont pizzeria, Tivoli, or made your coffee at Saint Bread.

Saito has a way of fading into the background. He resembles a kind-eyed roadie who’s happy to lend you his dog-eared copy of Zen and the Art of Motorcycle Maintenance. The kind of guy who, in a notoriously potty-mouthed profession, will respond to accidentally breaking a plate by exclaiming, “Biscuits and gravy!”

He doesn’t curse in anger, Saito says, because he doesn’t want to demonstrate to his team that that’s how you deal with challenges and mistakes. “He is so intentional and really believes in everything that he does,” says chef Sam Smith, who worked with Saito in Portland and consulted on Saint Bread.

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When the Wayland Mill opened, Saito spent a lot of time working the register to set the standard for how he wanted guests to be greeted. He often hires people based not on skill level, but on how much they care about hospitality. It’s all part of a formula that has made him one of the most successful Seattle restaurateurs of the past decade.

Saito’s low-key version of leadership shapes his restaurants.

Saito grew up hanging out in the St. Louis teppanyaki restaurant his Japanese immigrant father owned. From age 7, Saito loved the communal, bustling vibe and always wanted to work in restaurants.

It didn’t actually happen until he burned out after a decade working at Borders, quit his job, and wound up helping some friends open the era-defining, now-classic Nopa in San Francisco. In 2014, Saito and his wife moved to Seattle, where he took a job managing the London Plane. Then still relatively new, the ambitious café, bakery, and flower shop in Pioneer Square owned by restaurateur Matt Dillon and florist Katherine Anderson was the ideal landing spot for someone with Saito’s wide-ranging interests.

“He has so much energy and also expertise in so many different things,” says Cassie Woolhiser, who has worked for Saito off and on in various roles for more than a decade. “Like calibrating an espresso machine, but also writing poetry and talking about humanism and how it affects his day-to-day work.”

In 2018, Anderson and Dillon brought Saito on as a partner in London Plane. The following year, he bought Post Alley Pizza, near Pike Place Market, with his longtime coworker Andrew Gregory. They didn’t announce the ownership change publicly, but stealthily reinvented the hole-in-the-wall slice shop, making pies with 24-hour leavened dough and orienting specials around seasonal produce. That transformation would set the tone for Saito’s future ventures: understated but quietly innovative.

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Tivoli serves the same pizza as Post Alley, with a few extras.

The London Plane closed in late 2022 when Saito and Anderson declined to renew the lease. By then, Saito had opened Saint Bread, which retains some of that maximalist spirit. It’s a bakery but also a brunch restaurant where the food gleefully borrows from Japan and Scandinavia; an omelet comes topped with pickled ginger and fishy bonito flakes, an egg sandwich on sweet melonpan instead of a roll. In the warmer months, Saint Bread hosts a cocktail stand (Heave Ho) and a wood-fired food cart (Hinoki) in the unassuming space—a repurposed boathouse and a gravel lot—that manages to be so many things at once.   

Saito followed up Saint Bread with Tivoli in 2023, which anchors its menu on the same style of pizza as Post Alley, but adds dishes like a Caesar salad livened up with chicories and chilled pistachio noodles. Then, with last year’s the Wayland Mill, he leaned further into the mash-up concept: a coffee shop where you can work while sampling a pastry or a date-night spot where you can get sake and Buffalo chicken karaage. Saito dubbed the food “yoshoku Americana,” borrowing the term for Japanese versions of Western dishes and injecting it with homegrown nostalgia. It’s a cuisine that has been back and forth across the Pacific a few times but is instantly recognizable. “The yoshoku idea is something I grew up really enjoying,” says Saito. “[It] allowed me to be that hafu, that liminal space of being a Japanese American kid, it helped me maybe come to terms more with my upbringing and my heritage.”

Saito and chef Jim McGurk infused their shared Midwestern backgrounds into Tivoli.

Nostalgia is something of a North Star for Saito’s operations, says Woolhiser. Customers likely didn’t grow up eating the gochujang snickerdoodle at Saint Bread, but they probably recall being warmed by a cookie on a chilly fall day. People haven’t had anything like the delicate biscuits slathered in umami-rich miso-chashu gravy at the Wayland Mill, but all the elements of that dish are familiar—diner fare filtered through Saito’s experience, interpreted by baker Ellary Collins and chef Jim McGurk.

 

Unlike many star restaurateurs, Saito didn’t start out as a chef. He describes his role as an “operator,” someone who has done practically every job in the restaurant but also handles payroll and balances the books. A chef puts together ingredients to make dishes; Saito puts together people to make restaurants.

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Making pizza at Saito’s restaurants is just one part of making a guest feel welcome.

“He’s very good at finding great talent, bringing that talent together, and letting people’s talents speak,” says Nicole Sakai, an art director whose agency, Factory North, built the stained-glass window at Saint Bread, among other projects for Saito. He looks for people who have “hospitality in their hearts,” or the Japanese idea of omotenashi, which he roughly defines as “hospitality for the sake of it.” He wants people who understand that baking bread or grilling hamburgers or pulling espresso shots is all in service of making a guest feel welcome. Even people who are exceptional cooks or bakers may not care about that second layer of the work, but Saito needs them to.

It means saying “welcome in” and meaning it, a bit of sincerity you can’t quite describe but feel when you walk in. It means that when a construction worker wanders into the Wayland Mill when it’s closed, Saito will (politely) pause the interview with the journalist he’s conducting to make a coffee. It means that if you say how much you love a cup at the Wayland Mill, as a friend of mine recently did, you may find yourself being given one when you leave.

That hospitality extends beyond paying customers. At the London Plane, people from the neighborhood would wander in from the street in varying degrees of distress. “Sometimes people were destructive, and Yasu had to ask them to leave,” Woolhiser says. “But most of the time, people would just come in and sit down and be like, on their own mental journey, and Yasu would offer them a cup of coffee or ask if they wanted anything.”

The sainted glass window at Saint Bread.

Saito’s philosophy around those interactions is to show up for the world the way that he thinks the world should show up for him. With a glass of water, directions, simply a place to sit for a while. “There’s a version of that help that could actually put that person on a different path,” he says. “And I’m not going to say that I’ve done anything to save anybody’s life or any of those things, but oftentimes it’s small things like that that can help somebody understand that they’re not alone in the world.” 

Some guests might notice this spirit of hospitality, all these layers of meaning. Some of them probably don’t, just as some glaze over the custom stained-glass window at Saint Bread. They don’t need to see any individual action, any tangible evidence of Saito’s hard work. His kindness, his attention to detail, the way he cares about so many things, it all seeps into his restaurants. A vibe, something in the air, the way customers feel after a visit. They might not notice it, but it leaves a mark anyway.

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Seattle, WA

Trio helps Ottawa beat Seattle 2-0, spoiling return of Torrent captain Hilary Knight

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Trio helps Ottawa beat Seattle 2-0, spoiling return of Torrent captain Hilary Knight


Sarah Wozniewicz gave Ottawa the lead, rookie Peyton Hemp scored her first goal and Gwyneth Philips posted her first shutout of the season as the Charge blanked Seattle 2-0 on Sunday despite the return of Torrent’s captain Hilary Knight.

Ottawa (6-7-1-9) moved two points in front of the Toronto Sceptres for the fourth and final playoff spot with a match in hand and seven remaining in the regular season.

Seattle Torrent captain, Olympic champion Hilary Knight activated from injured reserve

Wozniewicz was in the right place to bang in a deflection after a shot by Kathryn Reilly hit the skate of a Seattle defender in front of the net at the 9:09 mark of the first period.

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Hemp gave the Charge a 2-0 lead when she scored with 1:23 left in the second period. Hemp collected six assists through her first 22 matches.

Seattle began the third period on a two-minute power play after Ottawa forward Brianne Jenner was called for interference in the final second of the second. But Philips was up to the task, finishing with 25 saves.

Corinne Schroeder totaled 27 saves for Seattle (6-1-2-14). She saved a penalty shot by Jenner with 13:58 left to play.

Ottawa came in with a league-high 14 power-play goals but went 0 for 3 against Seattle. The Torrent came up empty on six tries with an extra skater.

Seattle activated Knight from long-term injured reserve before the match. Knight had three goals and seven assists in 14 games before sustaining an injury at the Winter Olympics.

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The Charge beat the Torrent for a third straight time following a 4-1 loss in Seattle on Dec. 17.

Ottawa had been the only team without a regulation victory away from its primary home this season.

Up next

  • Ottawa: Hosts the Toronto Sceptres on Wednesday.
  • Seattle: Visits the New York Sirens on Saturday.



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Where to watch Cleveland Guardians vs. Seattle Mariners: Live stream, start time, TV channel, odds for Sunday, March 29

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Where to watch Cleveland Guardians vs. Seattle Mariners: Live stream, start time, TV channel, odds for Sunday, March 29


The Cleveland Guardians, ranked #1 in the AL Central, face the Seattle Mariners, ranked #4 in the AL West. The Mariners are favored with a moneyline of -170 and a spread of -1.5. Cleveland’s Slade Cecconi (ERA: 4.30) will start against Seattle’s Emerson Hancock (ERA: 4.90).

How to Watch Cleveland Guardians vs Seattle Mariners

  • Time: 7:20 PM ET / 4:20 PM PT

  • Where: T-Mobile Park, Seattle, WA

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Team Records

  • Cleveland Guardians: 2-1 (#1 in AL Central)

  • Seattle Mariners: 1-2 (#4 in AL West)

Odds (via BetMGM)

  • Spread: Seattle Mariners -1.5

  • Moneyline: Seattle Mariners -150 / Cleveland Guardians +125

Starting Pitchers

  • Cleveland Guardians: Slade Cecconi (2025 stats: 7-7, ERA: 4.30, K: 109, WHIP: 1.19, BB: 32)

  • Seattle Mariners: Emerson Hancock (2025 stats: 4-5, ERA: 4.90, K: 64, WHIP: 1.38, BB: 31)

Weather: 44°F at first pitch



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