San Diego, CA
To find California’s biggest rent hikes, see who’s hiring
If you want to see where California rents are rising the most – follow the paychecks.
Let’s peek inside rent swings in California counties to see what landlords are charging and who’s hiring. My trusty spreadsheet looked at Zillow rent data for 30 big counties, comparing this spring (averages March to May) with 2023 and pre-coronavirus 2019. Those gyrations were matched up with the ups and downs of state employment tallies in those counties – counting how many residents have a job.
Think about the past year and how rents and work gyrated.
Of these 30 counties, the 12 with employment gains during the last 12 months averaged 3.8% rent increases. Meanwhile, the 18 counties with fewer workers had only 3.1% average rent hikes.
Lots of factor move rents – from how many folks need rentals to how many new units are built. But often we forget a force that helps drive housing – you need a paycheck to afford a place to live.
Puzzle pieces
Employment surges and retreats are key puzzle pieces to understanding the demand and pricing for housing.
It’s especially true in a crazy expensive place like California.
Look at the counties where rent rose the most last year. Yes, these five counties had mixed employment performance.
San Luis: Rents up 6.5% but 1.3% employment loss.
Monterey: Rents up 5.8% with 2.9% employment gain.
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Shasta: Rents up 4.9% with 1.1% employment gain.
Fresno: Rents up 4.8% with 0.5% employment loss.
Santa Cruz: Rents up 4.8% but 0.4% employment loss.
But to see that jobs matter in real estate, focus on the counties with the smallest rent hikes. All had shrinking job markets.
San Bernardino: Rents up 2.2% with 0.6% employment loss.
Butte: Up 2.2% with 0.4% employment loss.
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Los Angeles: Up 1.9% with 0.7% employment loss.
San Francisco: Up 0.5% with 2.5% employment loss.
Alameda: Down 1% with 1.2% employment loss.
Longer lens
The job market’s sway on rents is even clearer over the longer run.
Take a long lens and go back to spring 2019, well before the pandemic upended the economy.
The 14 counties with employment gains over these past five years averaged 43% rent increases. Meanwhile, the 16 counties with fewer workers had just 25% rent hikes.
Look at the counties with the biggest five-year rent hikes – and their paychecks …
Kern: 52% rent increase with 0.8% employment rise.
Santa Barbara: 52% rent increase but 1.8% employment dip.
Fresno: 51% rent increase with 1.8% employment rise.
Riverside: 48% rent increase with 4.4% employment rise.
Tulare: 47% rent increase with 4.9% employment rise.
Next, look at the counties with the weakest rent pricing since 2019. All had stumbling job markets in the period …
Contra Costa: 20% rent increase as employment dipped 3%.
Santa Clara: 11% rent increase as employment dipped 2.6%.
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San Mateo: 7% rent increase as employment dipped 4.3%.
Alameda: 7% rent increase as employment dipped 3.4%.
San Francisco: 3% rent increase as employment dipped 4.9%.
Bottom line
Affordability matters, too, in an age where many workers can do their jobs remotely and relocate to cheaper locales.
Contemplate the 10 cheapest counties, as of this past spring. Rents averaged $1,974 – up 41% in five years, as employment rose 1.5% since 2019.
Contrast that to the high end, the 10 counties with the priciest rents.
These landlords get an average $3,297 a month cost – 67% higher than the cheapest markets.
And California renting’s upper crust only got 26% increases over five years. Why? Well, employment dropped by 3.3% in these job markets.
Now housing “bargains” are rare in California. So is it much of a surprise that four of the five cheapest counties for tenants have more employees than 2019?
Fresno: $1,922 rent, up 51% in five years, as employment rose 1.8%.
Kern: $1,809 rent, up 52% in five years. Employment up 0.8%.
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Tulare: $1,802 rent, up 47% in five years. Employment up 4.9%.
Butte: $1,633 rent, up 25% in five years. Employment off 6.5%.
Shasta: $1,577 rent, up 41% in five years. Employment up 2.2%.
Conversely, California’s priciest spots for rentals are counties clustered near the Bay Area. It’s not been a pretty place for employment of late.
Marin: $3,914 rents were up 21% in five years. Meanwhile, employment dropped 5.3%.
Santa Cruz: $3,575 rent, up 36% in five years. Employment off 6.5%.
Santa Clara: $3,356 rent, up 11% in five years. Employment off 2.6%.
San Francisco: $3,323 rent, off 3% in five years. Employment off 4.9%.
San Mateo: $3,306 rent, up 7% in five years. Employment off 4.3%.
Jonathan Lansner is the business columnist for the Southern California News Group. He can be reached at jlansner@scng.com
San Diego, CA
Opinion: Proposed federal rule would hammer beauty industry
Beauty and wellness are a staple of American culture. Thousands of citizens visit our spas and salons throughout the United States for critical, everyday grooming services they rely on. However, if the U.S. Department of Education has its way, Americans could soon have trouble finding qualified professionals to perform these traditional self-care rituals.
The department is proposing a new rule that would end access to many professional beauty programs — an important and growing trade. The department also is mistakenly labeling professional beauty programs as “low-value programs,” even though these programs offer students almost immediate employment opportunities providing professionals a flexible work-life balance.
Driven by high demand for skincare and hair services, there are currently more than 1.4 million professionals throughout the U.S. who work in the professional beauty industry. The professional beauty and wellness industry’s economic trajectory tells a story of continued and sustained growth. Growing at an annual rate of 7% from 2022 to 2024, according to McKinsey & Co., the United States ranks among the 10 fastest-growing wellness markets worldwide.
But even a robust and resilient industry like ours cannot overcome bad policy decisions that threaten an entire industry. Congress never included an accountability metric for certificate programs like cosmetology or massage therapy programs in the One Big Beautiful Bill Act. The One Big Beautiful Bill Act does contain an accountability metric called “Do No Harm,” which is designed to keep colleges and universities that offer degree programs or graduate-level certificates accountable to the American people.
The accountability metric for degree programs, when applied to certificate programs, will eliminate opportunities for Americans to receive federal student aid, including Pell Grants, to unlock a career in cosmetology or massage therapy. The Department of Education has acknowledged using the Do No Harm provision as an accountability metric will have a severe negative impact on the cosmetology and massage schools nationwide, and determined that 92% of accredited cosmetology and massage therapy schools eventually will lose access to all federal student aid, including Pell Grants, for their students and most likely will be forced to close in the near future.
The one saving grace is that the department has not finalized its proposed rule, and it is not too late for the public to tell the department that this rule does not fit the bill for professional beauty students and schools. Comments must be received on or by May 20. You can submit your comments on the Accountability in Higher Education and Access through Demand-driven Workforce Pell (AHEAD) rule through the Federal eRulemaking Portal at regulations.gov/commenton/ED-2026-OPE-0100-0001. The department will not accept comments submitted by fax or by email or comments submitted after the comment period closes.
Any new rule adopted by the agency needs to account for the overall demographic and work-life balance goals of students and the professional beauty industry. These students and future small business owners deserve the same opportunities as students pursuing careers in other disciplines and fields.
Lynch is the owner and chief executive officer of the Poway-based Bellus Academy and the founding chair of the nonprofit Beauty Changes Lives, which awards nearly $500,000 in scholarships annually.
San Diego, CA
San Diego health officials monitor hantavirus situation as cruise ship passengers return to U.S.
SAN DIEGO (KGTV) — American passengers from a cruise ship hit with a hantavirus outbreak are back in the United States.
San Diego County health officials say they are monitoring the situation and there is no need for panic.
“The risk to Californians is really low and especially here in San Diego. Since the year 2000, we’ve only had 4 cases of hantavirus and the majority of those were in travel related cases so not even acquired here locally,” Ankita Kadakia, deputy public health officer for the County of San Diego, said.
According to the CDC, hantavirus is spread through contact with infected rodents.
“The virus can be in their saliva, feces or droppings,” Kadakia said.
San Diego County does see cases of rodents infected with hantavirus, but the strain seen locally is not the same strain connected to the cruise ship outbreak.
“The vast majority of strains of hantavirus are mouse or animal to human transmission. Not human to human transmission. So the Andes strain, which is found in Argentina, there is evidence that there is human to human transmission,” Dr. Ahmed Salem, a pulmonologist at Sharp Memorial Hospital, said.
Salem treated hantavirus during the 2012 Yosemite National Park outbreak.
“One of the ways you die from hantavirus is you get a collapse of your cardiac system and your pulmonary system and you have to go on something called ECMO. It’s one of the most aggressive forms of life support that you can do. So I do remember that case, and unfortunately, that person passed away,” Salem said.
There is currently no cure or vaccine for hantavirus. Health officials stress that for those who were not on the cruise ship, the risk of contracting the virus remains low.
This story was reported on-air by a journalist and has been converted to this platform with the assistance of AI. Our editorial team verifies all reporting on all platforms for fairness and accuracy.
San Diego, CA
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