Shane Gerde says he’s noticed a shift recently. “Five of my friends in the last three years have moved out to La Mesa,” he says. “There’s a lot of people that have gotten priced out of North Park and South Park in these areas, that have moved out to East County that want a cool place that they go to.”
When his business partner Adam Cook, who also owns Bluefoot Bar & Lounge in North Park, saw the old Coo Coo Club property for sale, Gerde said he immediately knew what he wanted to build. “I was like, if you did a country bar in East County, it would go over pretty well.” Fast forward two years, and Neon Moon will open on Wednesday, October 30 in Lakeside.
Courtesy of Neon Moon
Gerde originally hails from Washington State and says that roadside bars he’d stop at when driving through rural areas of Montana and Idaho inspired him. But he wanted to create something thoughtful, “a bar that feels transportive,” he explains, driven by quality cocktails and ambiance.
Cook is no stranger to early entry into burgeoning neighborhoods, either—when he opened Bluefoot in 2006, North Park had hardly begun to emerge as a destination for locals, much less tourists. Now, it’s known as one of the hippest neighborhoods in the country, recognized by outlets like Forbes and Travel Mag.
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They formally acquired the space around 18 months ago, with Cook and Sarah McAlear as principal owners, Gerde as an operating partner, and Sina Kennedy as another partner. They had to completely gut it to create a 21+ concept partially inspired by ’70s and ’80s country bars in Texas.
Inside features a lounge area with a working fireplace, along with a stained oak bar and crushed velvet orange chairs for a lived-in living room feel, explains Gerde. He handled much of the design, inspired by elements like his dad’s old Chevy pickup.
Courtesy of Neon Moon
“The seating area has green vinyl booths, and I mirrored the stitch pattern off of one of my dad’s old trucks,” Gerde says. “Then you work your way down to the dance floor, three steps from the bar and lounge area with a checkered floor.” A disco ball and velvet paintings lead past two pool tables before getting to the outside patio.
“It looks like a really well-done backyard patio,” he promises, with another fireplace, string lights, corn hole, darts, and passionfruit vines growing along a hog wire fence. “The outside also has a full working bar… everything that’s available inside is available outside,” he explains.
Cook and Gerde brought on Nickey Bakke to manage the bar program, which will incorporate her experience at places like the tiki sensation Tonga Hut in Los Angeles, Market in Del Mar, and South Congress venue The Continental Club in Austin, Texas. Neon Moon will offer four draft cocktails, a typical menu, 10 draft beers, and at least 25 cans and bottles.
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Expect tiki-inspired offerings, riffs on classics like an Old Fashioned and espresso martini, and novelties like a Rattlesnake margarita inspired by Bali Hai’s famous Mai Tai and served in a chilled mug. It’s made with anejo tequila, mezcal, agave nectar, lime, and Everclear because “what’s more country than Everclear?” he laughs. “High-proof neutral spirit? Absolutely.”
Gerde says he hopes Neon Moon will be different in a neighborhood lacking specific product-driven places to hang out but seems familiar to everyone who walks in. “I think that when they get there, they’ll feel like they’re in another place in time,” he says. He hopes to be a part of the area’s evolution as well. “I think East County is going to change,” he muses. “There’s plenty of room out there.”
Courtesy of San Diego Brewers Guild
San Diego Restaurant News & Food Events
San Diego Beer Week Begins This Friday
Friday, November 1, kicks off the 16th annual San Diego Beer Week, hosted by the San Diego Brewers Guild. The 10-day event takes place at breweries, bars, restaurants, and brewpubs across the county to celebrate local, independent, craft beer, starting with a virtual kick-off toast at 7:30 p.m. Be sure to check the Guild’s website for a calendar of activities and social media for pop-up events and more opportunities to partake.
Don’t miss the annual Capital of Craft IPA collaboration beer, a West Coast IPA available on draft and in cans at all Guild member breweries during Beer Week. Festivities wind down at the Capital of Craft Beerfest on Saturday, November 9, behind Kilowatt Brewingon Clairemont Mesa Boulevard. Get your tickets to the 21+ event here.
Photo Credit: Gabe Halvor AKA
Beth’s Bites
“Cancer bad, cocktails good” seems universally agreed upon by those who imbibe for a cause. On Friday, November 1, head to Understory Bar for the Susan G. Komen Sip for a Cause with F&K Spirits to raise money and awareness of breast cancer.
It’s hard to know what news is real right now, but it appears that Pancho Villa in North Park is, in fact, actually closing. Get your tortillas while you still can.
Nightlife venue and Asian-inspired restaurant AKA is now open at 611 Fifth Avenue, with plenty of plates, cocktails, and sexily-lit moodiness.
Free pizza, anyone? Mr. Moto is teaming up with the YMCA to offer a free pizza every Monday in November to raise money for the YMCA’s Solidarity Journey, a program aiming to end youth homelessness across San Diego. More information is available here, and yes, some exclusions apply.
Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].
Nebraska’s defensive line overhaul under new defensive coordinator Rob Aurich is already appearing to create potential landing spots for veteran defenders across the country.
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Less than a week after news broke that Aurich would be Nebraska’s next defensive coordinator, San Diego State junior and former three-star edge August Salvati announced his intentions to enter the transfer portal when it opens in January.
While it instantly creates a potential connection between the soon-to-be senior and his former coach, Salvati becomes a name to watch for a Nebraska program that is believed to be taking an aggressive approach to shoring up both lines of scrimmage over the offseason.
For the veteran defender, the move comes after his most productive collegiate season to date. With that in mind, here’s everything you need to know about the Clearwater, FL native
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In 2025, Salvati totaled six tackles, 3.5 sacks, and one interception during the regular season while helping Aurich boast the nation’s No. 7 total defense for the year. His snap count was modest, but the production still stands, as Salvati’s sack total would instantly become a team-high on Nebraska’s squad during the same timeframe.
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To put in the context the stark contrast between the Husker’s and Aztec’s ability to affect the passer, Salvati’s 3.5 sacks raked fifth highest on his team this fall. Three other San Diego State defenders totaled more than 6.5 sacks alone.
With that in mind, Salvati’s role under Aurich in the Golden State was situational, and he appears to be looking to parlay his success this year into a more impactful one in 2026. For a Nebraska program that needs all the help they can get, the veteran defender likely becomes attractive to Matt Rhule’s staff.
Salvati’s career mirrors that of many players in the modern era of college football. Out of high school, the 6-foot-3, 245-pound defender took his talents to Kilgore College in Texas. There, his first season of collegiate ball became a resounding success. Salvati totaled 29 tackles, 7.0 sacks, and a fumble recovery on his way to earning SWJCFC honors.
He then transferred to Florida Atlantic in 2024. In his lone season in Boca Raton, Salvati appeared in one game without recording any stats. After the season, that is where his timeline connects him to Aurich. Entering the transfer portal around this time last year, the, at the time, junior moved across the country to join Aurich’s Aztec squad, and the rest is history.
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Rob Aurich has coached at Bemidji State, Idaho, South Dakota, and SDSU. | San Diego State Athletics
Under Aurich, San Diego State took a tremendous jump. In a season that saw the Aztecs go 9-3, Aurich oversaw a defense that allowed just 266.7 yards per game while holding opponents to 12.6 points on average.
His group slashed its yardage allowed by more than 154 yards per game en route to shutting out three different opponents on the year. The Aztecs also excelled in the area that Nebraska’s defense struggled in this fall. The Huskers totaled 19 sacks in 12 regular-season games, compared to the Aztecs’ 32. San Diego State also recorded the best red zone defense in all of college football, whereas Nebraska was slotted second-to-last.
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On paper, the hire appears to be one in which Rhule struck gold. Every stop that Aurich has been, his teams have improved, and players have developed into all-conference level athletes. That’s yet another area the Huskers have struggled at in recent years. But from Aurich’s addition and impending announcements regarding Nebraska’s defensive line coaching position, the Huskers seem to be attempting to turn the page in that regard.
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Whether Salvati does indeed end up in Lincoln next fall, or is just another name potentially linked to the Huskers’ program, Nebraska’s defense seems to be in good hands moving forward. Aurich has repeatedly proved himself to be resourceful and now has the resources needed to make an even bigger jump. Believe it or not, the Huskers are significantly more aligned in the NIL and revenue-sharing era of college football than any of their new defensive coordinator’s previous stops.
While that doesn’t mean the Huskers now have an unlimited budget, it does mean Aurich will not be limited while making additions over the coming months. He’s shown he can turn role players into NFL Draft picks, and now he’ll be asked to do the same at Nebraska.
For now, Aurich gets himself adjusted to Lincoln, but before you know it, he’ll be adding his first wave of reinforcements to his squad. The transfer portal opening date is just under three weeks away; expect more news to be had as soon as it hits.
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Two labor unions and a child care advocacy group on Friday filed a proposed countywide sales-tax hike they’ve dubbed the Protect San Diego County’s Health & Safety Act with the county Registrar of Voters in hopes of making the November 2026 ballot.
The proposed half-cent sales tax measure – which would raise a projected $360 million annually – aims to fund health care, child care, solutions to the Tijuana River sewage crisis and public safety.
The Service Employees International Union Local 221, child care advocacy group Children First San Diego and Cal Fire Local 2881 expect to start collecting signatures next month.
“We’re taking urgent action on the biggest health and safety threats San Diego County is facing – Tijuana River toxic sewage, strained 911 response, working families losing healthcare, childcare, and even the basic food they need to survive,” SEIU 221 President Crystal Irving wrote in a statement. “Our coalition is determined to give voters the power to choose a safer, healthier future and starting soon we’ll be out in every community gathering signatures and working with neighbors to protect San Diego County families.”
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Proposed ballot language submitted to the Registrar of Voters Friday describes a slew of causes that proponents aim to support with a half-cent sales-tax increase. Up to 60 percent of funding – the equivalent of $261 million annually – could back child care and health services for children, health care for uninsured or underinsured people, food aid including staffing for CalFresh eligibility workers in the county, in-home health services and affordable health care.
Nearly 23 percent – or roughly $81 million annually – would go toward combating the Tijuana sewage crisis, with at least 20 percent of this share of funds directed toward infrastructure projects to “stop sewage flows from Tijuana into the United States or through the Tijuana River Valley.” The measure says the funding could also address related health issues and protect local waters from pollution.
Nearly 18 percent – or almost $63 million annually – could back public safety services, wildfire prevention and crisis response.
Proponents also capped administrative costs at 1.5 percent, or about $5 million annually.
The proposed measure also calls for an 11-member citizens oversight committee to conduct annual audits and bars spending on politicians’ salaries, lobbyist contracts or government office renovations.
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The citizen-backed effort is separate from the subcommittee work that county Board Chair Terra Lawson-Remer and Vice Chair Monica Montgomery Steppe are queuing up to hash out ways the county might bring in. The county faces an estimated $300 million annual budget hit tied to federal cuts. The county is set to hire and pay consultants up to $500,000 as part of that effort to conduct polling and research on potential measures to raise taxes and other possible ways to increase revenues that may require changes to other policies.
In a Friday statement, Lawson-Remer lauded the proposed citizen measure.
“This San Diego County Health & Safety citizens initiative offers a key tool that voters could choose to support in order to defend our community and our values: to keep our water clean, to keep our hospitals open, and to make sure firefighters and first responders have the resources they need when the next wildfire hits,” Lawson-Remer wrote. “When Washington walks away, our community refuses to look the other way.”
The decision to proceed with a citizens’ measure doesn’t rule out a potential future measure pushed by county supervisors. Yet Lawson-Remer’s quick endorsement shows she’s eager to see a citizens’ group push a measure forward that only requires a simple majority for a ballot victory.
The coalition behind it will face an uphill battle to persuade skeptical voters already facing an avalanche of rising costs – and to get on the ballot in the first place.
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Courtney Baltiyskyy of Children First San Diego said the coalition expects to hit the streets in January to try to collect at least 140,000 signatures. They’ll need to deliver at least 102,923 valid signatures to get on next November’s ballot.
The county coalition also expects to have some competition next November.
The coalition that includes Laborers Local Union 89, Carpenters Union Local 619, and Rebuild SoCal are rallying behind a one-cent sales tax hike for city of San Diego for infrastructure repairs, wildfire prevention, pipe repairs for clean water and more.
Both coalitions have recently circulated polls testing voters’ appetite for separate city and county measures and shared some intel.
Their intel-sharing follows the November 2024 demise of Measures E and G, separate city and countywide sales-tax proposals. San Diego politicos are skeptical voters would support two sales-tax hikes.
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The results of an initial poll of city voters conducted around Labor Day on the city measure suggested both city and county measures suggested a challenging climate for proposed tax increases.
Results obtained by Voice of San Diego show 57 percent of the 776 voters polled said they thought the county was on the wrong track and 60 percent said the same of the city.
Baltiyskyy said Friday the countywide coalition believes it has a path to victory – and that support for it will grow as voters and local organizations learn more.
Four suspects were behind bars Friday for allegedly beating a man to death two months ago during a fight at Linda Vista Park.
Arrested Wednesday on suspicion of murder in connection with the violent death of 59-year-old Ruben Rimorin were Juan Garcia Alavez, 21, Juan Manuel Lopez, 26, Brian Reyes, 20, and Franklin Joseph Tuell, 21, according to the San Diego Police Department.
Rimorin was found gravely injured about 3:45 a.m. Oct. 18 on a sidewalk in the 6800 block of Osler Street, just west of the park, SDPD Lt. Chris Tivanian said. Paramedics tried in vain to revive the victim before pronouncing him dead at the scene.
It remains unclear what sparked the deadly fight.
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The suspects were being held at San Diego Central Jail without bail pending arraignment, scheduled for Friday afternoon.
