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New Country Cocktail Bar Neon Moon Opening in Lakeside | San Diego Magazine

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New Country Cocktail Bar Neon Moon Opening in Lakeside | San Diego Magazine


Shane Gerde says he’s noticed a shift recently. “Five of my friends in the last three years have moved out to La Mesa,” he says. “There’s a lot of people that have gotten priced out of North Park and South Park in these areas, that have moved out to East County that want a cool place that they go to.”

When his business partner Adam Cook, who also owns Bluefoot Bar & Lounge in North Park, saw the old Coo Coo Club property for sale, Gerde said he immediately knew what he wanted to build. “I was like, if you did a country bar in East County, it would go over pretty well.” Fast forward two years, and Neon Moon will open on Wednesday, October 30 in Lakeside.

Courtesy of Neon Moon

Gerde originally hails from Washington State and says that roadside bars he’d stop at when driving through rural areas of Montana and Idaho inspired him. But he wanted to create something thoughtful, “a bar that feels transportive,” he explains, driven by quality cocktails and ambiance.

Cook is no stranger to early entry into burgeoning neighborhoods, either—when he opened Bluefoot in 2006, North Park had hardly begun to emerge as a destination for locals, much less tourists. Now, it’s known as one of the hippest neighborhoods in the country, recognized by outlets like Forbes and Travel Mag.

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They formally acquired the space around 18 months ago, with Cook and Sarah McAlear as principal owners, Gerde as an operating partner, and Sina Kennedy as another partner. They had to completely gut it to create a 21+ concept partially inspired by ’70s and ’80s country bars in Texas.

Inside features a lounge area with a working fireplace, along with a stained oak bar and crushed velvet orange chairs for a lived-in living room feel, explains Gerde. He handled much of the design, inspired by elements like his dad’s old Chevy pickup. 

Interior of new San Diego bar, Neon Moon, opening in Lakeside specializing in cocktails and featuring a country-inspired design
Courtesy of Neon Moon

“The seating area has green vinyl booths, and I mirrored the stitch pattern off of one of my dad’s old trucks,” Gerde says. “Then you work your way down to the dance floor, three steps from the bar and lounge area with a checkered floor.” A disco ball and velvet paintings lead past two pool tables before getting to the outside patio.

“It looks like a really well-done backyard patio,” he promises, with another fireplace, string lights, corn hole, darts, and passionfruit vines growing along a hog wire fence. “The outside also has a full working bar… everything that’s available inside is available outside,” he explains.

Cook and Gerde brought on Nickey Bakke to manage the bar program, which will incorporate her experience at places like the tiki sensation Tonga Hut in Los Angeles, Market in Del Mar, and South Congress venue The Continental Club in Austin, Texas. Neon Moon will offer four draft cocktails, a typical menu, 10 draft beers, and at least 25 cans and bottles. 

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Expect tiki-inspired offerings, riffs on classics like an Old Fashioned and espresso martini, and novelties like a Rattlesnake margarita inspired by Bali Hai’s famous Mai Tai and served in a chilled mug. It’s made with anejo tequila, mezcal, agave nectar, lime, and Everclear because “what’s more country than Everclear?” he laughs. “High-proof neutral spirit? Absolutely.” 

Gerde says he hopes Neon Moon will be different in a neighborhood lacking specific product-driven places to hang out but seems familiar to everyone who walks in. “I think that when they get there, they’ll feel like they’re in another place in time,” he says. He hopes to be a part of the area’s evolution as well. “I think East County is going to change,” he muses. “There’s plenty of room out there.”

People clinking beer glasses together at the 2024 San Diego Beer week happening Nov. 1 - 10
Courtesy of San Diego Brewers Guild

San Diego Restaurant News & Food Events

San Diego Beer Week Begins This Friday

Friday, November 1, kicks off the 16th annual San Diego Beer Week, hosted by the San Diego Brewers Guild. The 10-day event takes place at breweries, bars, restaurants, and brewpubs across the county to celebrate local, independent, craft beer, starting with a virtual kick-off toast at 7:30 p.m. Be sure to check the Guild’s website for a calendar of activities and social media for pop-up events and more opportunities to partake.

Don’t miss the annual Capital of Craft IPA collaboration beer, a West Coast IPA available on draft and in cans at all Guild member breweries during Beer Week. Festivities wind down at the Capital of Craft Beerfest on Saturday, November 9, behind Kilowatt Brewingon Clairemont Mesa Boulevard. Get your tickets to the 21+ event here. 

A salmon sushi roll from new San Diego asian restaurant AKA in the Gaslamp Quarter downtown
Photo Credit: Gabe Halvor
AKA

Beth’s Bites

  • “Cancer bad, cocktails good” seems universally agreed upon by those who imbibe for a cause. On Friday, November 1, head to Understory Bar for the Susan G. Komen Sip for a Cause with F&K Spirits to raise money and awareness of breast cancer. 
  • It’s hard to know what news is real right now, but it appears that Pancho Villa in North Park is, in fact, actually closing. Get your tortillas while you still can.
  • Nightlife venue and Asian-inspired restaurant AKA is now open at 611 Fifth Avenue, with plenty of plates, cocktails, and sexily-lit moodiness. 
  • Free pizza, anyone? Mr. Moto is teaming up with the YMCA to offer a free pizza every Monday in November to raise money for the YMCA’s Solidarity Journey, a program aiming to end youth homelessness across San Diego. More information is available here, and yes, some exclusions apply.

Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].





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Sir Mohamed Mansour brought a global movement to San Diego, and nearly won MLS Cup in Year 1

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Sir Mohamed Mansour brought a global movement to San Diego, and nearly won MLS Cup in Year 1


As Sir Mohamed Mansour was finalizing a deal with the Sycuan Band of the Kumeyaay Nation to invest in San Diego FC in 2022, he reflected on their combined history. The Sycuan said they’d lived in the San Diego region for 12,000 years. Mansour looked to his own Egyptian culture’s 7,000-year existence.

“If we have 19,000 years of history we can’t lose,” said the 78-year-old.

When San Diego FC finally lost in the 2025 MLS Cup playoffs, it was in the Western Conference finals, capping the best debut season in the league’s history. Mansour spoke about the experience Thursday morning during the Business of Soccer conference at Mercedes-Benz Stadium in Atlanta.

“The first game, to me, meant everything. That night was a sleepless night because I’m very passionate about soccer,” he said.

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Mansour would have settled for a respectable loss; they were playing defending MLS Cup champs L.A. Galaxy. But San Diego FC scored twice unanswered, winning the opener. And another sleepless night ensued.

Mansour discussed early life health issues, including being hit by a car when he was 10 years old, which left him bed-ridden for three years. He read American comic books and studied. His family’s wealth was confiscated by the Egyptian government during a 1965 revolution, and he later beat cancer as a 20-year-old while studying in the U.S.

Now the billionaire chairman of Mansour Group, an Egyptian conglomerate owned by his family, Mansour is also chairman of the Right To Dream Academy, which has made San Diego its fifth outpost. San Diego FC’s $150M Sharp HealthCare Performance Center includes residences and a school for Right To Dream participants in the club’s academy system. Mansour mentioned his plans to construct 100 pitches for underprivileged kids in San Diego.

“We are more than a football academy. We’re a global movement, built upon the belief that everyone has the right to dream,” said Mansour. “We’ve been rewriting the rules of talent development for over 20 years, guided by our core belief that excellence can be found anywhere.”

While creating hundreds of opportunities for children in underdeveloped countries, Right to Dream has generated tens of millions of euros in transfer fees for clubs within the network.

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Mansour, who graduated from N.C. State in 1968 with an engineering degree and then earned a Masters’ from Auburn, differs from many MLS owners because he is a native soccer fan, he had extensive soccer business experience, and even an idea of how he’d like his team to play (possession-based).

Asked which he’d prefer — for Egypt to win the World Cup or San Diego FC to win MLS Cup — Mansour answered the United States (to win the World Cup) and San Diego FC to win MLS Cup.

“I tell you why. I’m a businessman too,” he said, grinning. “And if the US does well in this World Cup, soccer is going to grow.”


Rapid fire with Sir Mohamed Mansour

Comic book hero: Superman

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Kryptonite: Worrying

Favorite athlete: Michael Jordan

Favorite soccer player: Mohamed Salah

Childhood hero: His father



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3 San Diego State players who won’t be on the roster in the 2026–27 season

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3 San Diego State players who won’t be on the roster in the 2026–27 season


The San Diego State Aztecs are bracing for some possible serious turnover this offseason and it’s not all going to be via the transfer portal. 

Leading scorer Reese Dixon-Waters is out of eligibility, as are Jeremiah Oden and Sean Newman Jr. Newman can petition for another season based on his junior college years, but it’s anyone’s guess if he’d get it.

Obviously, San Diego State’s roster movement is far from complete and the transfer portal doesn’t even open until April 7, the day after the national championship game. 

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The Aztecs’ once-promising season ended when they were left out of the NCAA Tournament following their loss to Utah State in the Mountain West Tournament championship game.

There are some players we know will not be on the squad next season, which will be the Aztecs’ first in the new-look Pac-12:

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Guard Reese Dixon-Waters

San Diego State Aztecs guard Reese Dixon-Waters (39). | Mark J. Rebilas-Imagn Images

After missing all of the 2024-25 season with a broken foot, Dixon-Waters returned for his final season of eligibility and led the Aztecs in scoring at 13.1 points per game. He was a second-team All-Mountain West pick. He scored his 1,000th career point at UNLV on Jan. 24 and finished his career with 1,220 points. 

Dixon-Waters played his first three seasons at USC before transferring to SDSU, where he started 23 of 37 games in 2023-24. He was a preseason All-Mountain West pick the next season before breaking a foot. He was so highly regarded that, despite missing all of last season, he was named to the preseason All-MW team in October. 

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One of his notable accomplishments was attempting more free throws (43) without a miss to start the 2023-24 season than any player in the country.

Forward Jeremiah Oden

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San Diego State Aztecs forward Jeremiah Oden (25). | Isaiah J. Downing-Imagn Images

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Oden started 15 games and played in 30 of 33 games in his final season of eligibility after transferring from Charlotte, where he redshirted in 2024-25. He averaged 4.6 points, 2.3 rebounds and 13.8 minutes. 

Oden scored his 1,000th career point on Feb. 3 against Wyoming, where he played his first three college seasons. He finished his career with 1,024 points and 495 rebounds. 

Oden didn’t play at all in a blowout home win against Utah State on Feb. 25, when Dutcher shortened his rotation from 11 to nine players. He had started the previous nine games. 

Oden also played one season at DePaul.

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Guard Sean Newman Jr. 

San Diego State Aztecs guard Sean Newman Jr. (4). | Mark J. Rebilas-Imagn Images
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The transfer from Louisiana Tech played in all 33 games and made four starts, including Senior Night in the regular-season finale against UNLV and all three games in the MW tournament, when freshman Elzie Harrington was out with an injury. 

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Newman averaged 3.3 points, 2.4 assists and 15.4 minutes. 



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The Streamline: Concerns raised over future of Tecolote Canyon Golf Course

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The Streamline: Concerns raised over future of Tecolote Canyon Golf Course


Here is what you need to know in the March 25, 2026, Streamline newsletter:

This morning, we’re tracking San Diego Unified School District’s decision to rename Cesar Chavez Elementary School in the wake of serious allegations against the civil rights icon.

We’re also following the City of San Diego’s search for a new operator to reopen Tecolote Canyon Golf Course — and the neighbors pushing to safeguard and restore the surrounding natural space.

Plus, consumer reporter Marie Coronel shows why brand loyalty might be costing you more on your cell phone bill.

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THE STREAMLINE

WATCH — ABC 10News brings you The Streamline for Wednesday, March 25 — everything you need to know in under 10 minutes:

The Streamline: Wednesday, March 25


TOP STORY

The San Diego Unified School District board voted Tuesday night to begin renaming Cesar Chavez Elementary School following allegations of sexual abuse against the labor leader.

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The process will start with school leaders meeting with parents, teachers, students, and community members to select a new name.

While renaming a school typically takes several months, district officials said the timeline could be expedited in this case.

San Diego Unified usually limits itself to one school name change per year — in February, Clairemont High School’s mascot was changed from the Chieftains to the Captains.

However, board members said they would make an exception for this situation.

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San Diego Unified initiates renaming process for Cesar Chavez Elementary over abuse allegations

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BREAKING OVERNIGHT

(AP) — Iran received a 15-point proposal from the U.S. to reach a ceasefire in the war, two Pakistani officials said Wednesday.

The Pakistani officials described the proposal broadly as touching on sanctions relief, civilian nuclear cooperation, a rollback of Iran’s nuclear program, monitoring by the International Atomic Energy Agency, missile limits and access for shipping through the Strait of Hormuz, the narrow mouth of the Persian Gulf.

The Trump administration reportedly offered the plan to Iran as the U.S. appears to seek an end to the war even while more troops head to the Middle East.

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The plan was submitted to Iran by intermediaries from the government of Pakistan, which has offered to host renewed negotiations between Washington and Tehran, a person briefed on the plan’s contours but who was not authorized to speak publicly told The Associated Press on Tuesday.

The U.S. military is preparing to deploy at least 1,000 troops from the 82nd Airborne Division to the Middle East in the coming days, according to three people with knowledge of the move who spoke on condition of anonymity to discuss sensitive military plans.

Any talks between the U.S. and Iran would face monumental challenges. Many of Washington’s shifting objectives, particularly over Iran’s ballistic missile and nuclear programs, remain difficult to achieve, and it is not clear who in Iran’s government has the authority or would be willing to negotiate.

Iranian Foreign Minister Abbas Araghchi’s office said he has been discussing the war this week with several counterparts, but Mohammad Bagher Qalibaf, the speaker of Iran’s Parliament, denied Trump’s claim of direct talks and an Iranian military spokesperson declared that the fighting would go on.

Alluding to progress in talks, U.S. President Donald Trump claimed Iran shared an oil- and gas-related “present,” a day after telling reporters that the Middle Eastern nation is eager for a deal to end the war.

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Story by The Associated Press


CONSUMER

While loyalty is usually a good thing, it’s possible it could be costing you money when it comes to your cell phone bill.

WATCH — Consumer reporter Marie Coronel goes over the simple checks you can do right now to make sure you’re not overpaying:

Comparing cell phone plans to save money on your bill

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WE FOLLOW THROUGH

The City of San Diego is seeking proposals from companies to lease and reopen the Tecolote Canyon Golf Course. While golfers welcome the move, some nearby residents argue it could harm the environment.

WATCH — Reporter Dani Miskell spoke to some neighbors about their expectations for whoever comes in to run the golf course:

Concerns grow over future of Tecolote Canyon Golf Course

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