Campfire’s octopus, chorizo, and celery-root entrée.
Gage Forster
Shane Gerde says he’s noticed a shift recently. “Five of my friends in the last three years have moved out to La Mesa,” he says. “There’s a lot of people that have gotten priced out of North Park and South Park in these areas, that have moved out to East County that want a cool place that they go to.”
When his business partner Adam Cook, who also owns Bluefoot Bar & Lounge in North Park, saw the old Coo Coo Club property for sale, Gerde said he immediately knew what he wanted to build. “I was like, if you did a country bar in East County, it would go over pretty well.” Fast forward two years, and Neon Moon will open on Wednesday, October 30 in Lakeside.
Gerde originally hails from Washington State and says that roadside bars he’d stop at when driving through rural areas of Montana and Idaho inspired him. But he wanted to create something thoughtful, “a bar that feels transportive,” he explains, driven by quality cocktails and ambiance.
Cook is no stranger to early entry into burgeoning neighborhoods, either—when he opened Bluefoot in 2006, North Park had hardly begun to emerge as a destination for locals, much less tourists. Now, it’s known as one of the hippest neighborhoods in the country, recognized by outlets like Forbes and Travel Mag.
They formally acquired the space around 18 months ago, with Cook and Sarah McAlear as principal owners, Gerde as an operating partner, and Sina Kennedy as another partner. They had to completely gut it to create a 21+ concept partially inspired by ’70s and ’80s country bars in Texas.
Inside features a lounge area with a working fireplace, along with a stained oak bar and crushed velvet orange chairs for a lived-in living room feel, explains Gerde. He handled much of the design, inspired by elements like his dad’s old Chevy pickup.

“The seating area has green vinyl booths, and I mirrored the stitch pattern off of one of my dad’s old trucks,” Gerde says. “Then you work your way down to the dance floor, three steps from the bar and lounge area with a checkered floor.” A disco ball and velvet paintings lead past two pool tables before getting to the outside patio.
“It looks like a really well-done backyard patio,” he promises, with another fireplace, string lights, corn hole, darts, and passionfruit vines growing along a hog wire fence. “The outside also has a full working bar… everything that’s available inside is available outside,” he explains.
Cook and Gerde brought on Nickey Bakke to manage the bar program, which will incorporate her experience at places like the tiki sensation Tonga Hut in Los Angeles, Market in Del Mar, and South Congress venue The Continental Club in Austin, Texas. Neon Moon will offer four draft cocktails, a typical menu, 10 draft beers, and at least 25 cans and bottles.
Expect tiki-inspired offerings, riffs on classics like an Old Fashioned and espresso martini, and novelties like a Rattlesnake margarita inspired by Bali Hai’s famous Mai Tai and served in a chilled mug. It’s made with anejo tequila, mezcal, agave nectar, lime, and Everclear because “what’s more country than Everclear?” he laughs. “High-proof neutral spirit? Absolutely.”
Gerde says he hopes Neon Moon will be different in a neighborhood lacking specific product-driven places to hang out but seems familiar to everyone who walks in. “I think that when they get there, they’ll feel like they’re in another place in time,” he says. He hopes to be a part of the area’s evolution as well. “I think East County is going to change,” he muses. “There’s plenty of room out there.”

Friday, November 1, kicks off the 16th annual San Diego Beer Week, hosted by the San Diego Brewers Guild. The 10-day event takes place at breweries, bars, restaurants, and brewpubs across the county to celebrate local, independent, craft beer, starting with a virtual kick-off toast at 7:30 p.m. Be sure to check the Guild’s website for a calendar of activities and social media for pop-up events and more opportunities to partake.
Don’t miss the annual Capital of Craft IPA collaboration beer, a West Coast IPA available on draft and in cans at all Guild member breweries during Beer Week. Festivities wind down at the Capital of Craft Beerfest on Saturday, November 9, behind Kilowatt Brewingon Clairemont Mesa Boulevard. Get your tickets to the 21+ event here.

Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].
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SANDY, Utah — SANDY, Utah (AP) — Sergi Solans had two goals and an assist, Diego Luna added a goal and two assists, and Real Salt Lake beat San Diego FC 4-2 on Saturday night to extend its unbeaten streak to six games.
Morgan Guilavogui scored his first goal in MLS and had an assist for Real Salt Lake (5-1-1). The 28-year-old designated player has five goal contributions in his first six career games.
RSL hasn’t lost since a 1-0 defeat at Vancouver in the season opener.
San Diego (3-3-2) has lost three in a row and is winless in five straight.
Luna opened the scoring in the fifth minute when he re-directed a misplayed pass by Duran Ferree, San Diego’s 19-year-old goalkeeper, into the net.
Moments later, Solans headed home a perfectly-placed cross played by Luna from outside the right corner of the 18-yard box to the back post to make it 2-0. Solans, a 23-year-old forward, flicked a header from the center of the area inside the right post and past the outstretched arm of Ferree to make it 3-1 in the 37th minute.
Guilavogui slammed home a first-touch shot to give RSL a three-goal lead in the 45th.
Marcus Ingvartsen scored a goal in the 14th minute and Anders Dreyer converted from the penalty spot in the 66th for San Diego.
Ingvartsen has five goals and an assist this season and has 10 goal contributions (seven goals, three assists) in 16 career MLS appearances.
Rafael Cabral had three saves for RSL.
Ferree finished with five saves.
___
AP soccer: https://apnews.com/soccer
When John Resnick opened Campfire on a quaint little street in Carlsbad, Calif., in 2016, some locals weren’t sure what to think. The coastal enclave wasn’t exactly awash in innovative, chef-driven establishments, so it was a shock to see the dining room consistently full. Early on, one woman wondered aloud to Resnick, “Where did all these people come from?”
It’s a moment he remembers vividly. “I was struck by her statement, because I think she was surprised that so many other people in Carlsbad were there,” Resnick says.
The rest of the culinary world would take some time to catch up to what was happening. In 2019, when Michelin expanded to rate restaurants throughout all of California—not just the San Francisco area—Addison was the only one in San Diego to earn a star. But since emerging from the pandemic, the region’s food scene has grown dramatically. Driven by outstanding farms, ingredients, a bumper crop of talented chefs, and a G.D.P. approximately the size of New Zealand or Greece, San Diego County has become one of America’s most underrated dining destinations.
Campfire’s octopus, chorizo, and celery-root entrée.
Gage Forster
Perhaps no single restaurant is a better emblem for this shift than chef William Bradley’s Addison, which opened in 2006. After landing his first star, Bradley knew he wanted more. To get them, he transformed his French-leaning fare to serve what he calls California Gastronomy, which combines the cultures of SoCal with impeccable ingredients and wildly impressive techniques, prizing flavor over flair. Michelin responded, awarding Addison a second star in 2022, and making it the first Southern California three-star restaurant just a year later. The accolade has created a halo effect, attracting culinary tourists from around the world.
Berry beet tartlets at San Diego’s three-star stalwart Addison.
Eric Wolfinger
“Earning three stars forces the global dining community to pay attention to a place that may not have been on their radar before,” says chef Eric Bost, a partner in Resnick’s four Carlsbad establishments.
Resnick recruited Bost, who spent time at award-winning outposts of Restaurant Guy Savoy, to run Jeune et Jolie, which he led to a star in 2021. They’ve since taken over an old boogie-board factory down the street and converted it to an all-day restaurant and bakery, Wildland. The space also hosts an exquisite tasting-counter experience called Lilo, which was given a Michelin star mere months after opening in April 2025. And as Resnick and Bost grew their successful Carlsbad operation, chef Roberto Alcocer earned a Michelin star for his Mexican fine-dining spot Valle in nearby Oceanside.
The stylish tasting counter at Michelin one-star Lilo in Carlsbad.
Kimberly Motos
About 25 miles to the south, another affluent coastal community is going through its own culinary glow up. In La Jolla, chef Tara Monsod and the hospitality group Puffer Malarkey Collective opened the stylish French steakhouse Le Coq. Chef Erik Anderson, formerly of Michelin two-star Coi, is preparing to launch Roseacre. And last year, Per Se alums Elijah Arizmendi and Brian Hung left New York to open the elegant tasting-menu restaurant Lucien, lured by the ingredients they’d get to serve. “A major reason we chose San Diego is the quality and diversity of the produce,” Arizmendi explains. “San Diego County has more small farms than anywhere else in the U.S., and its many microclimates allow farmers to grow an incredible range of ingredients year-round.”
Wildland’s spicy Italian sandwich.
Gage Forster
Chef Travis Swikard has also been a tireless advocate for the region’s ingredients since he returned to San Diego, his hometown, and opened Mediterranean-influenced Callie in 2021. There’s no sophomore slump with his latest effort, the French Riviera–inspired Fleurette in La Jolla, where he’s serving his take on classics like leeks vinaigrette and his San Diego “Bouillabaisse” with local red sheepshead fish and spiny lobster. Its food is bright, produce-driven, and attentive in execution, while the dining room maintains a relaxed and unpretentious style of service. And Swikard sees that approach cohering into a regional style with a strong network of professionals behind it.
“It’s really nice that we are developing our own identity, not trying to be like L.A. or any other market, just highlighting what’s great about the San Diego lifestyle and ingredients,” he says. “Similar to New York, a chef community is starting to develop where chefs are supporting each other. There is a true sense of pride to be cooking here.”
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