San Diego, CA
A Taste of Massachusetts in PB: The Story Behind Big Jim’s Roast Beef | San Diego Magazine
One beautiful Wednesday morning just before 11 a.m., I found myself faced with a mountainous pile of thinly sliced, slow-roasted, tender roast beef generously slathered with James River BBQ sauce, mayonnaise, and white American cheese (the traditional “three-way”), sandwiched between a buttered and grilled caramelized onion bun.
Looking at the towering challenge before me, I thought, “Surely I won’t be able to finish all of this right now.”
Approximately three minutes later, as I wiped the remnants of the now completely vanquished Super Beef from Big Jim’s Roast Beef from my hands, table, shirt, pants—and yes, a bit out of my hair—I realized there was no chance of any part of that sandwich going home with me. Not only was it ridiculously, awesomely delicious, chef/owner James “Big Jim” Jones had just explained that these types of sandwiches are best eaten immediately, as per Massachusetts’ North Shore Beef Code.
“These are the beef guidelines,” he explains, pointing to a list of rules lorded over by a very angry looking anthropomorphic roast beef sandwich that I would venture to guess at least a few hundred people in Massachusetts have tattooed on them. He runs through each rule, ranging from acronyms for efficient ordering (COTB: Cheese on the Bottom vs. COTT: Cheese on the Top) to review criteria for comparing notes with other aficionados (B2B: Beef to Bun ratio or NGB: Nicely Griddled Bun).
He stopped at TIB: Time in Bag. Ideally, the time your sandwich spends in a to-go bag should be as close to zero as possible—every second the medium-rare beef sits on a bun and not on your tongue, it goes from pink to gray. “You want to have no time in bag,” he says. “As soon as you get it, eat it.”
There aren’t a ton of places in Southern California to get a legit New England–style North Shore roast beef sandwich, and Big Jim’s feels like a teleporter to Massachusetts, where Jones originally hails from. When he moved to San Diego in 2016, he worked in a few kitchens around town like Ono Grinds, Wicked Maine Lobster, and Cloak & Petal for a couple of years. Cue the pandemic, and the at-home boredom.
He picked up a deli slicer from OfferUp and started roasting and slicing roast beef like he used to get back home. Making sandwiches for himself turned into making sandwiches for friends. That turned into making an Instagram page for deliveries and then a pop-up at Poor House Brewing Company in North Park. Finally, it became a booth at a couple of farmers markets.
Three years later, he got the chance to lease a small storefront in Pacific Beach, and celebrated the restaurant’s two-year anniversary this September.
Like the roast beef, Jones’ business plan takes time. “[I] let the universe work pretty naturally and organically,” he says in terms of his expansion plans. He’s in no rush to open a second storefront, but would be open to it once he feels the Pacific Beach location gets fully dialed in. There’s still a bit of customer education to do, because a North Shore-style roast beef sandwich shouldn’t be messed with, and the customer isn’t always right (at first).
“If people come in and they get a roast beef sandwich and ask me for ketchup, I say, ‘What are you using your ketchup for?’ And depending on what their answer is, you might not get the condiment that you want to go with your sandwich,” he says with a smile. “It’s beautifully perfect the way it is. Try it! And if you still want some condiments to go with it, come back. Let me know. I’ll take care of you.”

His signature sandwich is unquestionably the Super Beef, the New England regional classic that’s really not for the faint of heart. For a more diminutive approach, the Junior Beef is the same thing, but with slightly less roast beef on a plain bun rather than an onion bun. There’s also a French dip (which he admits isn’t a Massachusetts staple, but still beloved); a steak & cheese on a hoagie roll; and the homemade, hand-cut onion rings that have a cult following. (Warning: a large order of onion rings is bigger than you think.)
Despite making it to #33 on Yelp’s top 100 restaurants for 2025, a lot of Big Jim’s business comes from word of mouth and the small, but strong contingent of “Massholes” (he said it, not me!) in PB. “We’re the nicest jerks you’ve ever met,” Jones jokes.
But the San Diego sun must melt the grumpiness out of the East Coast transplants, because from what I can see, everyone leaving Big Jim’s is in a great mood, despite bulging bellies and barbecue-sauce smeared fingers. And now we can get real roast beef sandwiches and not have to deal with the East Coast’s nasty weather, San Diegans really do have the best of both worlds.
Big Jim’s Roast Beef & Subs is located at 4508 Cass Street, Suite B in Pacific Beach. Hours are Wednesday through Friday, 11 a.m. to 4 p.m., Friday through Saturday 11 a.m. to 7 p.m., and Sunday 11 a.m. to 6 p.m.
San Diego Restaurant News & Food Events
After A Year Of Rumors and Speculation, Las Cuatro Milpas Counts Down to Closing
The end was always going to come for Las Cuatro Milpas—the family said so themselves—and that time is nigh. The Barrio Logan property officially sold this week for $2.21 million, according to the San Diego Union-Tribune, and will likely cease operations by the end of the year.
The past year has been awash with rumors of the restaurant’s imminent closure, originally vehemently denied by the Estudillo family on multiple occasions both online and in-person, but the property’s sale has now been confirmed by the family’s real estate agent Voltaire Lepe. According to the U-T, only the building and adjoining parcel will change hands (not the business name or restaurant itself) to the longtime next door neighbor, Iglesia del Dios Vivo Columna Inc., the controversial Light of the World Church (again, something the family said would not happen). But mounting debts and aging owners leave few options, it would seem.
With so many conflicting narratives of what people wished would happen and what is actually happening, it’s a bit of a bummer how the end is shaking out for this iconic institution. But in the dwindling weeks we have left to enjoy the best beans and tortillas in town, I propose we focus on remembering the amazing 92 years the Estudillos gave San Diego. Take every opportunity you get to grab a taco and thank the ladies behind the counter for their long and tireless service. Las Cuatro Milpas, you will not be forgotten.
Beth’s Bites
- Crack Taco Shop is slowly, but surely extending its domain across San Diego. The home of the “world famous crack tri-tip taco” (debatable on being world famous, but still tasty) just opened its third location in Encinitas, and is less than a month away from opening its fourth location at 1009 Orange Avenue on Coronado. The group also just announced that they ditched seed oils in favor of olive oil and beef tallow, so if that’s a thing you keep track of, go ahead and add them to your list of seed oil-free restaurants in San Diego.
- If you’re looking to do some good in the community today, consider grabbing a bite at Just Peachy Market in Encinitas. Owner and father of two, Noberto Ambrosio recently had his immigration case reopened and is expected to appear before an immigration judge on November 25. He and his family posted a message of how they can best be supported, including writing to the judge or emailing the court, continuing to shop at Just Peachy, or even just stopping by with a message of support and solidarity.
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Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].
San Diego, CA
San Diego Humane Society planning $11M animal hospital to provide low-cost care to pet owners
Seeking to provide more affordable care for pet owners in the region, the San Diego Humane Society plans to expand a 500-square-foot clinic at its Morena campus into an $11 million full-service animal hospital, envisioning a summer or fall 2027 opening.
Officials say the project, to be funded entirely by donors, will include space for a high-volume spay/neuter clinic and an area to house dogs that have been surrendered or picked up by humane officers. It will be inside a Gaines Street building that the nonprofit acquired in 2020 along with five other buildings it had previously leased.
The Humane Society plans to triple its vet staffing for the hospital, which will provide dental care, surgeries and emergency services, as well as routine care. The goal is to expand affordable care options in the region, recognizing that some people surrender their pets, or even euthanize them, because they can’t afford veterinary care.
The University of California Davis is also building a new animal hospital in San Diego, expected to open later this year.
The additions come amid a persistent shortage of veterinarians in California and beyond.
Dr. Gary Weitzman, president and CEO of the San Diego Humane Society, said officials have discussed building the Community Veterinary Hospital for years. About $3 million has been raised for the project so far.
Several factors are making veterinary care unattainable for some, including a shortage of veterinarians and the high cost of services. Vet offices that do exist may not be able to schedule appointments quickly, while some pet owners live in “veterinary deserts” with no clinics or hospitals nearby, Weizman said.
“Access to care is becoming more and more challenging for most people with their animals,” Weitzman said. “That’s the opposite of what we want to see.”
Emergency hospitals can help fill the gap, he said, but often are too expensive for pet owners.
On its website, the Humane Society describes its community veterinary program as low-cost care that is accessible to pet families who need it most. “By providing affordable, compassionate and exceptional veterinary care to San Diego community members, we help keep pets out of shelters and with the people who love and need them,” the site says. In recent years, the nonprofit has grappled with record numbers of dogs in its shelters.
Weitzman said building the community veterinary hospital will require extensive fundraising, not only for the construction but to pay for staffing.
Officials expect it will cost about $5 million a year to run the hospital and will look at creating endowments to pay for positions. “This will definitely be a financially involved program,” he said. “But I think it’s really game-changing for the Humane Society and for the region.”
Those interested in contributing can email donate@sdhumane.org.
A decade ago, Weitzman said he would have expected private vet practices to oppose the project. Instead, he said, those providers are increasingly sending animals needing care to the Humane Society because their owners cannot pay clinic fees.
“Ten years ago, there definitely would have been concern among my private practice colleagues,” he said. “As of COVID times, there has been no concern whatsoever. As a matter of fact, the opposite — we get referrals from private practices because they don’t want to have to resort to ‘economic euthanasia.’”
The Humane Society is able to charge lower fees because its work is supported by philanthropic gifts, he said.
“What we want to do is provide urgent care that (allows) people to come in and not have to get a second mortgage to get care for their animal,” he said.
The Humane Society began its community veterinary program in 2022, with services initially provided from a mobile clinic. In the summer of 2023, the clinic moved into the Gaines Street space, although mobile clinics are still used on a scaled-back basis, spokesperson Nina Thompson said.
The Humane Society’s website says those eligible for services at the clinic include pet owners with an annual household income under $70,000 or people enrolled in federal or state assistance programs or receiving unemployment benefits. However, clinic staff do not ask for documentation when people show up for appointments.

“If you have a vet that you’re going to now, and you can afford those fees, please stay with your private practice. We’re here for people who can’t get in, and that’s really the purpose of the program,” said Weitzman, a veterinarian who works at the clinic one day a week. “We really just want to be there to solve a problem.”
Beyond the animal hospital project, the Humane Society has worked with a coalition of animal groups to seek legislative changes designed to expand veterinary care options. One new law now in effect allows registered veterinary technicians and veterinary assistants to perform any medical task not expressly prohibited by law. A second bill allows registered veterinary technicians to give vaccines and parasite control measures in shelters without requiring a supervising veterinarian to be on site.
There are other steps being taken to expand veterinary care in San Diego County.
UC Davis is building a state-of-the-art medical center in University City that will offer specialty care, create veterinary teaching and training opportunities, and facilitate clinical research studies.
According to its website, the Janice K. Hobbs UC Davis Veterinary Medical Center Southern California will feature “a pharmacy and dedicated suites for radiography, cardiology, surgery, medical oncology, 24/7 emergency and critical care (ER/ICU) and nephrology/urology.” It is expected to open later this year in a business park on Shoreham Place.
The new facility will take the place of a 3,000-square-foot medical center run by the university in Sorrento Valley in operation for more than 20 years. The new hospital will be eight times the size of the current facility.
UC Davis is also working to expand the number of veterinarians in its training pipeline. It has pledged to expand the number of doctor of veterinary medicine students enrolled from 600 to 800, adding 50 additional students per class beginning in 2029. The university also plans to build a new veterinary education pavilion on campus.
“We are the premier veterinary school in the country and California is facing a veterinary shortage, so with public and donor support we are committed to meeting the needs of the state’s pet parents, agricultural producers, animal shelters and other care providers,” Tom Hinds, a UC Davis School of Veterinary Medicine spokesperson, said in a statement.
San Diego, CA
Judge sentences rapper to time served in 2023 San Diego arrest
Rapper Boosie Badazz was sentenced Friday to credit for time served in the case stemming from his 2023 arrest in San Diego for being a felon in possession of a firearm.
The 43-year-old, whose real name is Torence Ivy Hatch Jr., was arrested in Chollas View after police found two guns inside a vehicle in which he was riding.
Hatch was in town to shoot a music video and perform at a Gaslamp Quarter nightclub.
In a social media video clip recorded during the video shoot, Hatch was spotted with a gun in his waistband. Police then used a helicopter to track down his vehicle, after which officers conducted a traffic stop and discovered the firearms.
He pleaded guilty to a federal gun possession count last year. As part of his sentence, Hatch will also serve 300 hours of community service.
Defense attorney Meghan Blanco said in a statement released after Friday’s hearing, “The resolution brings a sense of relief, allowing him to finally put this chapter behind him. He can now focus on continuing his music career, dedicating time to his family, and being a positive and inspiring presence for his children and the wider community.”
Federal prosecutors sought a two-year prison sentence, arguing in court papers that custody was warranted due to Hatch’s “insistence on carrying a weapon despite his status as a convicted felon” and allegations that he threatened his security detail shortly after his arrest.
Blanco, in her sentencing memorandum, denied any such threats occurred, noting that the statements are not included in any police reports stemming from the arrest and that no recorded evidence of the threats exist.
The defense attorney wrote that Hatch’s gun was never fired, brandished or used to threaten anyone. She also said there have been no allegations that the weapons were intended for any other offense and that Hatch’s last criminal case had occurred around 10 years prior.
“The case represents an isolated lapse in judgment, not a pattern of ongoing criminal conduct,” Blanco wrote.
Hatch was initially charged by the San Diego County District Attorney’s Office. His defense attorneys have stated that Hatch intended to plead guilty at the time and was expected to be sentenced to probation, but the state’s case was dismissed before that plea deal could be reached and federal prosecutors took up the case.
U.S. District Judge Cathy Bencivengo, who sentenced Hatch on Friday, previously dismissed the case against him following a 9th Circuit U.S. Court of Appeals ruling that said it was unconstitutional to prohibit convicted felons who served sentences for nonviolent drug offenses from possessing firearms.
But a larger panel of the 9th Circuit overturned its earlier ruling and San Diego federal prosecutors re-filed the charges against Hatch.
Hatch was previously convicted in Louisiana of marijuana possession. He also was indicted in an alleged murder-for-hire plot, but was acquitted by a Baton Rouge jury in 2012.
San Diego, CA
Mayor Gloria defends Balboa Park paid parking, blames council for rocky rollout
San Diego will put off issuing citations for paid parking in Balboa Park for about one month while improvements are made, but Mayor Todd Gloria says the new system is functioning well and being “actively adopted.”
In a long and harshly worded memo released Thursday, Gloria said recent calls by City Council members to suspend the program were politically motivated and examples of bad governance and erratic decision-making.
Gloria also deflected blame for the chaotic way enforcement began Monday, when city officials raced to put stickers about resident discounts on parking kiosks and lobbied a vendor to deliver crucial missing signs.
The mayor said the council had “shaped, amended and approved” paid parking in Balboa Park and contended an accelerated timeline chosen by the council made it hard for his administration to implement it flawlessly.
The mayor’s memo came in response to a Tuesday memo from Councilmembers Kent Lee and Sean Elo-Rivera in which they called implementation of paid parking “haphazard” and “not ready for prime time.”
Lee and Elo-Rivera said the process for city residents to get approved for discounts was so complex, cumbersome and confusing that Gloria should waive fees for residents until they have had time to adapt and learn.
While Gloria rejected that suggestion in part of his memo, he later said “enforcement remains focused on education, not punishment, during this early phase, to ensure park users are aware of the new parking fees.”
Dave Rolland, a spokesperson for Gloria, said Thursday that no specific date had been set for when the city would shift from education to enforcement. But he added that “about a month” would be an accurate timeline.
City officials have already corrected one key mistake: Signs that were missing Monday — alerting drivers that the 951-space lower Inspiration Point lot is free for three hours — have since been installed.
Lee and Elo-Rivera in their memo decried “an inadequate effort to educate the public on how to use this new system.”
They said San Diegans had not been clearly informed about when a portal for city resident discounts would go live or how to use it.
And they complained that residents weren’t told they couldn’t buy discounted parking passes in person, or when enforcement with citations would actually begin.
City residents must apply for discounts online, pay $5 to have their residency verified, then wait two days for that verification and choose the day they will visit in advance.
Lee and Elo-Rivera called the city’s efforts “a haphazard rollout that will surely lead to San Diegans missing out on their resident discount and paying higher parking rates than they have to.”
Gloria said the city collected $23,000 in parking fees on Monday and Tuesday and another $106,000 in daily, monthly and quarterly passes — mostly from residents who get discounts on such passes.
“Early data shows that the program is functioning and being used,” he said. “These are not the metrics of a system that is failing to function. They are the metrics of a system that is new, actively being adopted, and continuing to improve as public familiarity increases.”
While Gloria conceded that some improvements are still necessary, he rejected calls from Lee and Elo-Rivera for a suspension, citing his concerns it would jeopardize city finances and confuse the public.
“Your proposal to suspend paid parking for residents two days into the new program would have immediate and serious fiscal consequences,” Gloria said. “This reversal could introduce confusion among park users and would disregard investments already made to establish the system, potentially compromising the program’s effectiveness.”
Paid parking in Balboa Park is expected to generate about $3.7 million during the fiscal year that ends June 30, but revenue is expected to rise substantially when the fees are in place for a full fiscal year.
Gloria said the money is a small part of the city’s overall solution to recurring deficits it faces of more than $100 million per year.
“What we will not do is reverse course days into implementation in a way that undermines fiscal stability, creates uncertainty, and sends the message that addressing a decades-old structural budget deficit that has plagued our city is optional because it is politically uncomfortable,” he said. “That kind of erratic decision-making is not good governance, and San Diegans deserve better.”
Meanwhile, a spokesperson for the San Diego Zoo said Thursday that paid parking there has continued to go smoothly since it began on Monday.
The zoo, which is using Ace Parking for enforcement, opted for immediate citations instead of an educational grace period.
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