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2025 GenAI Go-to-Market cohort completes Scale Up NM sprint

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2025 GenAI Go-to-Market cohort completes Scale Up NM sprint


WRITER: Alejandro Najera-Acosta, 575-646-2025, a_najera@nmsu.edu

The Scale Up New Mexico program, hosted by Arrowhead Center at New Mexico State University and supported in part by the U.S. Economic Development Administration, successfully concluded its GenAI Go-to-Market Success Sprint, a six-week accelerator designed to equip New Mexico-based tech startups with the tools and strategies needed to integrate Generative AI into their sales and marketing efforts.

The program, which ran from April 10 to May 15, provided entrepreneurs with hands-on training in leveraging AI for market research, customer segmentation, messaging, content creation and sales automation. Participants engaged in a comprehensive learning experience, combining interactive workshops, personalized mentoring and real-time feedback from industry experts.

“The GenAI Go-to-Market Success Sprint was a game-changer for our cohort, allowing them to refine and automate their sales and marketing processes using cutting-edge AI tools,” said Carlos Murguia, program manager for Scale Up NM. “By implementing AI-driven strategies, our startups are now better positioned to scale their customer outreach, optimize engagement and achieve measurable growth.”

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Throughout the Sprint, 15 startups participated in dynamic sessions covering key AI-powered go-to-market strategies, including using AI for market research, customer segmentation and messaging; personalizing outreach and automating repetitive tasks in sales; scaling content creation while maintaining quality and authenticity; and enhancing sales enablement with AI-driven automation.

“AI is reshaping the way businesses approach sales and marketing, and this Sprint gave our participants a competitive edge in adopting these technologies,” said Dana Catron, interim director of Arrowhead Center. “We are proud to see our entrepreneurs leverage AI to refine their go-to-market strategies and optimize their growth potential.”

The GenAI Go-to-Market Success Sprint featured a mix of lectures, breakout sessions, live discussions and hands-on exercises, ensuring that participants not only understood AI-driven methodologies but also applied them directly to their businesses.

“The Arrowhead Center at NMSU has provided outstanding and unwavering support for my tech startup. Most recently, the GenAI course, led by Rodrigo Fuentes, was jam-packed with cutting-edge techniques to optimize my online outreach efforts,” said Trais Kliphuis, co-founder and CEO of Envitrace. “The class is designed for efficient use of time, which is essential for my busy schedule. We are already applying many of the skills, saving time and, more importantly, improving our messaging.”

For more information about Scale Up NM, contact Murguia at cmurguia@nmsu.edu or visit https://www.linkedin.com/company/scale-up-nm.

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PHOTO CAPTION: Trais Kliphuis, chief executive officer and founder of EnviTrace, which develops cutting-edge artificial intelligence and machine learning (AI/ML) methods and tools. Kliphuis was part of the cohort that successfully completed the GenAI Go-to-Market Success Sprint hosted by Scale Up New Mexico. (Courtesy photo)

IMAGE DESCRIPTION: Head and shoulders of a woman.



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New Mexico

New Mexico children, who died by abuse and neglect, honored with Angel Tree

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New Mexico children, who died by abuse and neglect, honored with Angel Tree


The Guardians of the Children has put together the Angel Tree event for the past 10 years.

ALBUQUERQUE, N.M. — The holidays are filled with events and light displays, including the lighting of a tree in Albuquerque Civic Plaza that has a deeper meaning behind it.

People gathered Saturday to light an Angel Tree to honor New Mexico children who have been lost to abuse and neglect. Each of the tree’s ornaments contains the name and a photo of a New Mexico child who lost their life because of abuse and neglect.

“We want people to understand we’re never going to forget them. We’re going to be mentioning their name. I’m of a firm believer that the minute we stop speaking their name, that’s when they’re gone,” said Frank Montano, of the Guardians of the Children Rio Grande chapter.

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Guardians of the Children motorcycle club has put on this Angel Tree event for the past 10 years.

“My prayer is that we don’t need to add anymore,” Montano said. “No child deserves to live in fear.”

Throughout the rest of the year, the guardians will work with the Bernalillo County District Attorney’s Office and the court system to help other kids who have become victims. That could mean escorting the child to court or school and providing protection and comfort to them.

“Most importantly, empower them to not be afraid. Because of all that, our conviction rates are extremely high,” Montano said.

Despite any stereotypes about bikers, Montano says this work is their most important.

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“We use that word ‘adopt’ in our motorcycle family and we give them a road name. They wear a vest, they wear a patch very similar to ours, so they become one of us,” Montano said.



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Ice hasn’t stopped trout in northern New Mexico – Alamogordo Daily News

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Ice hasn’t stopped trout in northern New Mexico – Alamogordo Daily News


Information and photos provided by the New Mexico Department of Game and Fish Eli Rodarte caught a 24-inch rainbow trout using worms in the bait…



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Running hot and cold: New Mexico runners earn 17 All American awards at national XC championships

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Running hot and cold: New Mexico runners earn 17 All American awards at national XC championships


YOUTH SPORTS

Gianna Chavez earns fourth in boys 8-and-under race

Ava Denton, of Albuquerque Athletics Track, competes Saturday, Dec. 13, 2025 at the National Junior Olympic Cross Country Championship meet at Blue River Cross Country Course in Shelbyville, Indiana. Temperatures were in the 20s with a wind chill near zero.

New Mexico had 17 athletes earn All American awards at the 2025 National Junior Olympic Cross Country Championship meet held Saturday at snowy Blue River Cross Country Course in Shelbyville, Indiana.

Gianni Chavez, of Albuquerque Athletics Track, earned his fourth USA Track & Field All American award with a fourth place finish in the 8-and-under boys 2K race. Chavez, an Osuna Elementary third-grader, ran his 2K race in a personal best time of 7 minutes, 44.9 seconds.

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Gianni Chavez celebrates his fourth-place finish Saturday, Dec. 13, 2025.

The top 25 individual finishers and top three teams earn USATF All American awards.

The Cougar Track Club 8U girls team, based out of Albuquerque, placed second and was led by Antonette Marquez, who finished 12th. Other CTC 8U girls team members include Kimberly Reed (31st), Viola Crabbe Maple (55th), Payton Pacheco (61st), Chloe Chino (85th), Emery Grieco (113th) and Zay’a Cheromiah (149th).

Others individual All American award winners include Ava Denton, of AAT, 16th in 13/14 girls 4K; Brynlee Reed, of CTC, 22nd in 15/16 girls 5K; Sihasin Fleg, of Running Medicine, 21st in 8U girls 2K; Eden Pino, of Running Medicine, 12th in 9/10 girls 3K; Nizhoni Fleg, of Running Medicine, 14th in 17/18 girls 5K; Brady Garcia, of Running Medicine, seventh in 17/18 boys 5K; Justice Jones, of Zia, 14th in 9/10 girls 3K; Emilo Otero Soltero, of Dukes Track Club, 12th in 9/10 boys 3K; Miles Gray, unattached, 21st in 9/10 boys 3K.

Also Saturday, at the Brooks Cross Country Nationals in San Diego, Eldorado’s Gianna Rahmer placed 17th in the girls championship 5K with a time of 18:00.7 and Moriarty’s Carmen Dorsey-Spitz placed 25th 18:09.4.

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