New Mexico

2025 GenAI Go-to-Market cohort completes Scale Up NM sprint

Published

8 months ago

May 15, 2025

2025 GenAI Go-to-Market cohort completes Scale Up NM sprint

WRITER: Alejandro Najera-Acosta, 575-646-2025, a_najera@nmsu.edu

The Scale Up New Mexico program, hosted by Arrowhead Center at New Mexico State University and supported in part by the U.S. Economic Development Administration, successfully concluded its GenAI Go-to-Market Success Sprint, a six-week accelerator designed to equip New Mexico-based tech startups with the tools and strategies needed to integrate Generative AI into their sales and marketing efforts.

The program, which ran from April 10 to May 15, provided entrepreneurs with hands-on training in leveraging AI for market research, customer segmentation, messaging, content creation and sales automation. Participants engaged in a comprehensive learning experience, combining interactive workshops, personalized mentoring and real-time feedback from industry experts.

“The GenAI Go-to-Market Success Sprint was a game-changer for our cohort, allowing them to refine and automate their sales and marketing processes using cutting-edge AI tools,” said Carlos Murguia, program manager for Scale Up NM. “By implementing AI-driven strategies, our startups are now better positioned to scale their customer outreach, optimize engagement and achieve measurable growth.”

Throughout the Sprint, 15 startups participated in dynamic sessions covering key AI-powered go-to-market strategies, including using AI for market research, customer segmentation and messaging; personalizing outreach and automating repetitive tasks in sales; scaling content creation while maintaining quality and authenticity; and enhancing sales enablement with AI-driven automation.

“AI is reshaping the way businesses approach sales and marketing, and this Sprint gave our participants a competitive edge in adopting these technologies,” said Dana Catron, interim director of Arrowhead Center. “We are proud to see our entrepreneurs leverage AI to refine their go-to-market strategies and optimize their growth potential.”

The GenAI Go-to-Market Success Sprint featured a mix of lectures, breakout sessions, live discussions and hands-on exercises, ensuring that participants not only understood AI-driven methodologies but also applied them directly to their businesses.

“The Arrowhead Center at NMSU has provided outstanding and unwavering support for my tech startup. Most recently, the GenAI course, led by Rodrigo Fuentes, was jam-packed with cutting-edge techniques to optimize my online outreach efforts,” said Trais Kliphuis, co-founder and CEO of Envitrace. “The class is designed for efficient use of time, which is essential for my busy schedule. We are already applying many of the skills, saving time and, more importantly, improving our messaging.”

For more information about Scale Up NM, contact Murguia at cmurguia@nmsu.edu or visit https://www.linkedin.com/company/scale-up-nm.

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PHOTO CAPTION: Trais Kliphuis, chief executive officer and founder of EnviTrace, which develops cutting-edge artificial intelligence and machine learning (AI/ML) methods and tools. Kliphuis was part of the cohort that successfully completed the GenAI Go-to-Market Success Sprint hosted by Scale Up New Mexico. (Courtesy photo)

IMAGE DESCRIPTION: Head and shoulders of a woman.

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New Mexico

New Mexico deserves speedier game commission appointments

Published

2 hours ago

January 9, 2026

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New Mexico deserves speedier game commission appointments

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New Mexico

What bills have been filed for New Mexico’s 2026 legislative session?

Published

15 hours ago

January 8, 2026

Press Room

What bills have been filed for New Mexico’s 2026 legislative session?

The governor sets the agenda for the session, including for the budget, so here is what they are looking at so far.

SANTA FE, N.M. — As the regular session of the New Mexico Legislature is set to begin Jan. 20, lawmakers have already filed dozens of bills.

Bills include prohibiting book bans at public libraries and protections against AI, specifically the distribution of sensitive and “Deepfake” images

Juvenile justice reform is, again, a hot topic. House Bill 25 would allow access to someone’s juvenile records during a background check if they’re trying to buy a gun.

Gov. Michelle Lujan Grisham sets the agenda and puts forth the proposed budget lawmakers will address during the session. The governor is calling for lawmakers to take up an $11.3 billion budget for the 2027 fiscal year, which is up 4.6% from current spending levels.

Where would that money go? More than $600 million would go to universal free child care. Meanwhile, more than $200 million would go to health care and to protect against federal funding cuts.

There is also $65 million for statewide affordable housing initiatives and $19 million for public safety.

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New Mexico

Understanding New Mexico’s data center boom | Opinion

Published

1 day ago

January 8, 2026

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Understanding New Mexico’s data center boom | Opinion

Paul Gessing, Rio Grande Foundation
| Las Cruces Sun-News

After years of failure to land a “big fish” business for New Mexico’s economy (or effectively use the oil and gas revenues to grow the economy) Gov. Michelle Lujan Grisham with the help of her Economic Development Secretary Rob Black have lured no fewer than three large data centers to New Mexico. These data centers are being built to serve the booming world of Artificial Intelligence (AI), and they will have profound impacts on New Mexico.

It is our view that having these data centers locate in New Mexico is better than having them locate elsewhere. While we have many differences of opinion with this governor, we are pleased to see her get serious about growing and diversifying New Mexico’s oil-dependent economy albeit quite late in her second term.

Sadly, the governor and legislature have chosen not to use broad based economic reforms like deregulation or tax cuts to improve New Mexico’s competitiveness. But, with the failure of her “preferred” economic development “wins” like Maxeon and Ebon solar both of which the governor announced a few years ago, but haven’t panned out, the focus on a more realistic strategy is welcome and long overdue.

Currently, three new data centers are slated to be built in New Mexico:

Oracle’s Project Jupiter in Santa Teresa with an investment of $165 billion.
Project Zenith slated to be built in Roswell amounts to a $11.7 billion investment.
New Era Energy & Digital, Inc. While the overall investment is unclear, the energy requirement is the largest of the three at 7 gigawatts (that’s seven times the power used by the City of San Francisco).

What is a data center? Basically, they are the real-world computing infrastructure that makes up the Internet. The rise of AI requires vast new computing power. It is critical that these facilities have uninterrupted electricity.

That electricity is going to be largely generated by traditional sources like natural gas and possibly nuclear. That contravenes New Mexico’s Energy Transition Act of 2019 which was adopted by this Gov. and many of the legislators still in office. Under the Act electrical power emissions are supposed to be eliminated in a few years.

With the amount of money being invested in these facilities and the simple fact that wind and solar and other “renewable” energy sources aren’t going to get the job done. In 2025 the Legislature passed and MLG signed HB 93 which allows for the creation of “microgrids” that won’t tax the grid and make our electricity more expensive, but the ETA will have to be amended or ignored to provide enough electricity for these data centers. There’s no other option.

New Mexicans have every right to wonder why powerful friends of the governor can set up their own natural gas microgrids while the rest of us face rising costs and decreased reliability from so-called “renewables.” Don’t get me wrong, having these data centers come to New Mexico is an economic boon.

But it comes tempered with massive subsidies including a 30-year property tax exemption and up to $165 billion in industrial revenue bonds. New Mexico is ideally suited as a destination for these data centers with its favorable climate and lack of natural disasters like hurricanes, tornadoes, and floods. We shouldn’t be giving away such massive subsidies.

Welcoming the data center boom to New Mexico better than rejecting them and pushing them to locate in other states. There is no way to avoid CO2 emissions whether they happen here or somewhere else. But, there are questions about both the electricity demand and subsidies that must be addressed as New Mexico’s data center boom begins.

What will the Legislature, radical environmental groups, and future governors of our state do to hinder (or help) bring these data centers to our State? That is an open question that depends heavily on upcoming statewide elections. It is important that New Mexicans understand and appreciate these complicated issues.

Paul Gessing is president of New Mexico’s Rio Grande Foundation. The Rio Grande Foundation is an independent, nonpartisan, tax-exempt research and educational organization dedicated to promoting prosperity for New Mexico based on principles of limited government, economic freedom and individual responsibility

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