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2025 GenAI Go-to-Market cohort completes Scale Up NM sprint

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2025 GenAI Go-to-Market cohort completes Scale Up NM sprint


WRITER: Alejandro Najera-Acosta, 575-646-2025, a_najera@nmsu.edu

The Scale Up New Mexico program, hosted by Arrowhead Center at New Mexico State University and supported in part by the U.S. Economic Development Administration, successfully concluded its GenAI Go-to-Market Success Sprint, a six-week accelerator designed to equip New Mexico-based tech startups with the tools and strategies needed to integrate Generative AI into their sales and marketing efforts.

The program, which ran from April 10 to May 15, provided entrepreneurs with hands-on training in leveraging AI for market research, customer segmentation, messaging, content creation and sales automation. Participants engaged in a comprehensive learning experience, combining interactive workshops, personalized mentoring and real-time feedback from industry experts.

“The GenAI Go-to-Market Success Sprint was a game-changer for our cohort, allowing them to refine and automate their sales and marketing processes using cutting-edge AI tools,” said Carlos Murguia, program manager for Scale Up NM. “By implementing AI-driven strategies, our startups are now better positioned to scale their customer outreach, optimize engagement and achieve measurable growth.”

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Throughout the Sprint, 15 startups participated in dynamic sessions covering key AI-powered go-to-market strategies, including using AI for market research, customer segmentation and messaging; personalizing outreach and automating repetitive tasks in sales; scaling content creation while maintaining quality and authenticity; and enhancing sales enablement with AI-driven automation.

“AI is reshaping the way businesses approach sales and marketing, and this Sprint gave our participants a competitive edge in adopting these technologies,” said Dana Catron, interim director of Arrowhead Center. “We are proud to see our entrepreneurs leverage AI to refine their go-to-market strategies and optimize their growth potential.”

The GenAI Go-to-Market Success Sprint featured a mix of lectures, breakout sessions, live discussions and hands-on exercises, ensuring that participants not only understood AI-driven methodologies but also applied them directly to their businesses.

“The Arrowhead Center at NMSU has provided outstanding and unwavering support for my tech startup. Most recently, the GenAI course, led by Rodrigo Fuentes, was jam-packed with cutting-edge techniques to optimize my online outreach efforts,” said Trais Kliphuis, co-founder and CEO of Envitrace. “The class is designed for efficient use of time, which is essential for my busy schedule. We are already applying many of the skills, saving time and, more importantly, improving our messaging.”

For more information about Scale Up NM, contact Murguia at cmurguia@nmsu.edu or visit https://www.linkedin.com/company/scale-up-nm.

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PHOTO CAPTION: Trais Kliphuis, chief executive officer and founder of EnviTrace, which develops cutting-edge artificial intelligence and machine learning (AI/ML) methods and tools. Kliphuis was part of the cohort that successfully completed the GenAI Go-to-Market Success Sprint hosted by Scale Up New Mexico. (Courtesy photo)

IMAGE DESCRIPTION: Head and shoulders of a woman.



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New Mexico

New Mexico legislation focusing on K-3 math education aims to improve stubbornly low scores

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New Mexico legislation focusing on K-3 math education aims to improve stubbornly low scores


Aaron Jawson regularly spends time reteaching the basics to his sixth grade math students.

They often have a bit of a complex around math, said Jawson, who teaches at Ortiz Middle School. They often have a lot going on at home, or a lot of stress about societal problems.

And in many cases they have been behind for years.

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The problem

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Why K-3?

Teacher preparation







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Jesus Dominguez ponders the next step in an equation during Aaron Jawson’s sixth grade math class Monday at Ortiz Middle School.

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Family involvement

Other changes







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Jesus Dominguez ponders the next step in an equation during Aaron Jawson’s sixth grade math class Monday at Ortiz Middle School.


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What more could be done?

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New Mexico

Retired Wright-Patterson general mentioned in UFO report missing in NM

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Retired Wright-Patterson general mentioned in UFO report missing in NM


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  • A retired U.S. Air Force general, Maj. Gen. William Neil McCasland, has been reported missing in New Mexico.
  • McCasland formerly commanded the Air Force Research Laboratory at Wright-Patterson Air Force Base in Ohio.
  • His name was mentioned in a 2016 WikiLeaks email release in connection to UFO research.

A retired U.S. Air Force general who once commanded a research division at Wright-Patterson Air Force Base near Dayton, Ohio, has gone missing in New Mexico.

This is what we know.

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McCasland commanded Air Force Research Laboratory at Wright-Patterson Air Force Base

The Bernalillo County Sheriff’s Office has issued a Silver Alert for Maj. Gen. William Neil McCasland, 68, who has been missing since last week, Newsweek reports. He was last seen on Feb. 27 in Albuquerque. McCasland is 5 feet 11 inches tall and weighs about 160 pounds. He has white hair and blue eyes, and he has unspecified medical issues, per the sheriff’s office, which is worried about his safety.

McCasland was the commander of the Air Force Research Laboratory at Wright-Patterson Air Force Base near Dayton, according to his Air Force biography. He managed a $2.2 billion science and technology program as well as $2.2 billion in additional customer-funded research and development. He joined Wright-Patterson in 2011 and retired in 2013.

He was commissioned in 1979 after graduating from the U.S. Air Force Academy with a Bachelor of Science degree in astronautical engineering. He has served in a wide variety of space research, acquisition and operations roles within the Air Force and the National Reconnaissance Office.

McCasland mentioned in WikiLeaks release in connection to UFOs

McCasland was described as a key adviser on UFO-related projects by Tom DeLonge, UFO researcher and guitarist for Blink-182, Newsweek reports. The general’s name appears in the 2016 WikiLeaks email release from John Podesta, then Hillary Clinton’s campaign manager.

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In emails to Podesta, DeLonge said he’s been working with McCasland for months and that the general was aware of the materials DeLonge was probing because McCasland has been “in charge of the laboratory at Wright‑Patterson Air Force Base where the Roswell wreckage was shipped,” per Newsweek.

However, there is no official record of DeLonge’s claims, and McCasland has neither confirmed nor denied it.

Wright-Patterson Air Force Base home to UFO project

The Dayton Air Force base was home to Project Blue Book in the 1950s and 60s, according to “The Air Force Investigation into UFOs” published by Ohio State University.

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During that time, it logged some 12,618 UFO sightings, with 701 of those remaining “unidentified.” The U.S. government created the project because of Cold War-era security concerns and Americans’ obsession with aliens.



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New Mexico

Jeffrey Epstein’s New Mexico ranch is finally being scrutinized like his island

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Jeffrey Epstein’s New Mexico ranch is finally being scrutinized like his island


Though the alleged sex trafficking on Jeffrey Epstein’s Caribbean island, Little Saint James, has dominated the national discourse recently, another Epstein property has largely stayed out of the news — but perhaps not for long. A ranch outside Santa Fe, New Mexico, that belonged to the disgraced financier has been the subject of on-and-off investigations, and many are now reexamining what role the ranch may have played in Epstein’s crimes.

What is the ranch in question?



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