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2025 GenAI Go-to-Market cohort completes Scale Up NM sprint

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2025 GenAI Go-to-Market cohort completes Scale Up NM sprint


WRITER: Alejandro Najera-Acosta, 575-646-2025, a_najera@nmsu.edu

The Scale Up New Mexico program, hosted by Arrowhead Center at New Mexico State University and supported in part by the U.S. Economic Development Administration, successfully concluded its GenAI Go-to-Market Success Sprint, a six-week accelerator designed to equip New Mexico-based tech startups with the tools and strategies needed to integrate Generative AI into their sales and marketing efforts.

The program, which ran from April 10 to May 15, provided entrepreneurs with hands-on training in leveraging AI for market research, customer segmentation, messaging, content creation and sales automation. Participants engaged in a comprehensive learning experience, combining interactive workshops, personalized mentoring and real-time feedback from industry experts.

“The GenAI Go-to-Market Success Sprint was a game-changer for our cohort, allowing them to refine and automate their sales and marketing processes using cutting-edge AI tools,” said Carlos Murguia, program manager for Scale Up NM. “By implementing AI-driven strategies, our startups are now better positioned to scale their customer outreach, optimize engagement and achieve measurable growth.”

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Throughout the Sprint, 15 startups participated in dynamic sessions covering key AI-powered go-to-market strategies, including using AI for market research, customer segmentation and messaging; personalizing outreach and automating repetitive tasks in sales; scaling content creation while maintaining quality and authenticity; and enhancing sales enablement with AI-driven automation.

“AI is reshaping the way businesses approach sales and marketing, and this Sprint gave our participants a competitive edge in adopting these technologies,” said Dana Catron, interim director of Arrowhead Center. “We are proud to see our entrepreneurs leverage AI to refine their go-to-market strategies and optimize their growth potential.”

The GenAI Go-to-Market Success Sprint featured a mix of lectures, breakout sessions, live discussions and hands-on exercises, ensuring that participants not only understood AI-driven methodologies but also applied them directly to their businesses.

“The Arrowhead Center at NMSU has provided outstanding and unwavering support for my tech startup. Most recently, the GenAI course, led by Rodrigo Fuentes, was jam-packed with cutting-edge techniques to optimize my online outreach efforts,” said Trais Kliphuis, co-founder and CEO of Envitrace. “The class is designed for efficient use of time, which is essential for my busy schedule. We are already applying many of the skills, saving time and, more importantly, improving our messaging.”

For more information about Scale Up NM, contact Murguia at cmurguia@nmsu.edu or visit https://www.linkedin.com/company/scale-up-nm.

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PHOTO CAPTION: Trais Kliphuis, chief executive officer and founder of EnviTrace, which develops cutting-edge artificial intelligence and machine learning (AI/ML) methods and tools. Kliphuis was part of the cohort that successfully completed the GenAI Go-to-Market Success Sprint hosted by Scale Up New Mexico. (Courtesy photo)

IMAGE DESCRIPTION: Head and shoulders of a woman.



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New Mexico

Cumbres & Toltec to begin summer season June 9

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Cumbres & Toltec to begin summer season June 9


CHAMA, N.M. – The Cumbres & Toltec Scenic Railroad will begin its summer season on Tuesday, June 9, after the railroad delayed its opening due to drought and wildfire danger.

The season was initially set to begin on May 23. The Cumbres & Toltec Scenic Railroad Commission said it would conduct a review on June 2 to determine if it was safe enough to begin operations.

“A sincere thank you to all our passengers and the communities in Chama and Antonito who have been so patient as we waited for conditions to improve,” said Eric Mason, CEO of the Cumbres & Toltec Scenic Railroad. “We are excited to welcome guests back aboard and hear the opening whistle signal the start of another memorable season.”

The railroad will hold a Grand Opening Celebration on Saturday, June 13, in Chama. The celebration will coincide with Chama Western Heritage Days, a community festival that weekend with live music, vendors, and rodeo competitions.

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The railroad recently won USA TODAY’S poll for the best scenic train ride in the country. In celebration of the win, the railroad said passengers who book by June 7 ca receive a 25% discount on coach tickets for trips through August. Guests must redeem the offer by calling the railroad at 888-286-2737 using promo code USATODAY#1. 

Tickets are also available for the first Dark Sky Train departures on June 12 from Chama and June 13 from Antonito. The dark sky trains include evening excursions led by international dark sky guides, and take passengers to secluded spots with minimal light pollution.



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New Mexico

Deb Haaland Wins New Mexico Democratic Primary For Governor

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Deb Haaland Wins New Mexico Democratic Primary For Governor


ALBUQUERQUE, N.M. — A Laguna Pueblo woman is the front runner to be New Mexico’s next governor.

Shortly after polls closed Tuesday night, Deb Haaland was declared the winner over Bernalillo County district attorney Sam Bregman in the state’s semi-open Democratic Party primary. As of 11:00 p.m., Haaland carried support from 72% of the Democratic primary voters to Bregman’s 28%, according to unofficial results from the New Mexico Secretary of State.

“We’re showing everyone that a better future in New Mexico is possible,” she told supporters gathered in Albuquerque’s historic Old Town Plaza. “New Mexicans want a leader who will stand up for working people, and who is ready to take on Donald Trump. I proudly accept your nomination as a Democratic nominee.”

Haaland spoke for 13 minutes, at times through a scratchy throat that required her to pause for water breaks. “Excuse me, I’ve been talking with voters all day,” she said while grabbing a water bottle before hitting her campaign stump notes on affordability, health care and public safety.

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Supporters wait for Deb Haaland at her Democratic Party Primary victory celebration in Albuquerque, NM on June 2, 2026. Credit: Shaun Griswold / Native News Online

She will face Republican Gregg Hull, a former mayor from suburban Rio Rancho that won his party’s three-way primary with 47% of the vote, according to unofficial results from the New Mexico Secretary of State.

Haaland will be the Democratic Party nominee in a state dominated at every level by Democrats, and is expected to be heavily favored in the general election. With that insight she said her campaign message does translate to Republicans and Independent voters.

“We want our kids to thrive.
We want our kids to have a quality, public education. We want every New Mexican to have health care. Everybody wants to feel safe in their neighborhoods, and everybody wants to be able to afford to put a hot meal on their table every night and have a roof over their children’s heads,” she said. “Those issues transcend whatever political spectrum we’re trying to slice and dice people into.”

Shortly after the race was called, Haaland campaign staff, major donors, surrogates, and their families walked from a building on the west side of Albuquerque’s Old Town Plaza to the historic plaza core, where the Haaland campaign had set up a stage and reserved the entire plaza for its victory celebration.

“We are now witnessing history in the making,” New Mexico state Rep. Derrick Lente (Sandia Pueblo) said to supporters immediately after Haaland was declared the winner.

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Denise Wilie (Dine) also joined the celebration of Haaland’s victory. Wilie said she worked on get-out-the-vote efforts with the Native American Voters Alliance in McKinley County.

“It just is so exhilarating to even think about, a woman and a Pueblo woman,” she said. “Indigenous all the way, is how I feel. I’m like, yes, let’s get more of our voices.”

Haaland was introduced by her two sisters and walked to the stage escorted by a mariachi band.

Speaking to reporters after the event Haaland reflected on voting for a Pueblo woman (herself) for governor.

“I got emotional, quite frankly, when I went to vote for myself because you do that when you’re a candidate,” she said. “We’ve never had a Native American governor in New Mexico. We’re a multicultural state. I think representation matters, especially in a political era such as this one. So, I’m really proud and honored to carry on the legacy of my ancestors, who worked so incredibly hard to make sure that I had a place here today.”

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LIVE BLOG: New Mexico 2026 semi-open primary elections

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LIVE BLOG: New Mexico 2026 semi-open primary elections


(KVIA) — Tuesday, New Mexico voters will decide who will move on to the November general election through the state’s first semi-open primary. Semi-open primary elections allow voters who aren’t affiliated with a qualified political party to vote without changing their voter registration. You can find out who’s on your ballot here. Polls close at



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