New Mexico
2025 GenAI Go-to-Market cohort completes Scale Up NM sprint
WRITER: Alejandro Najera-Acosta, 575-646-2025, a_najera@nmsu.edu
The Scale Up New Mexico program, hosted by Arrowhead Center at New Mexico State University and supported in part by the U.S. Economic Development Administration, successfully concluded its GenAI Go-to-Market Success Sprint, a six-week accelerator designed to equip New Mexico-based tech startups with the tools and strategies needed to integrate Generative AI into their sales and marketing efforts.
The program, which ran from April 10 to May 15, provided entrepreneurs with hands-on training in leveraging AI for market research, customer segmentation, messaging, content creation and sales automation. Participants engaged in a comprehensive learning experience, combining interactive workshops, personalized mentoring and real-time feedback from industry experts.
“The GenAI Go-to-Market Success Sprint was a game-changer for our cohort, allowing them to refine and automate their sales and marketing processes using cutting-edge AI tools,” said Carlos Murguia, program manager for Scale Up NM. “By implementing AI-driven strategies, our startups are now better positioned to scale their customer outreach, optimize engagement and achieve measurable growth.”
Throughout the Sprint, 15 startups participated in dynamic sessions covering key AI-powered go-to-market strategies, including using AI for market research, customer segmentation and messaging; personalizing outreach and automating repetitive tasks in sales; scaling content creation while maintaining quality and authenticity; and enhancing sales enablement with AI-driven automation.
“AI is reshaping the way businesses approach sales and marketing, and this Sprint gave our participants a competitive edge in adopting these technologies,” said Dana Catron, interim director of Arrowhead Center. “We are proud to see our entrepreneurs leverage AI to refine their go-to-market strategies and optimize their growth potential.”
The GenAI Go-to-Market Success Sprint featured a mix of lectures, breakout sessions, live discussions and hands-on exercises, ensuring that participants not only understood AI-driven methodologies but also applied them directly to their businesses.
“The Arrowhead Center at NMSU has provided outstanding and unwavering support for my tech startup. Most recently, the GenAI course, led by Rodrigo Fuentes, was jam-packed with cutting-edge techniques to optimize my online outreach efforts,” said Trais Kliphuis, co-founder and CEO of Envitrace. “The class is designed for efficient use of time, which is essential for my busy schedule. We are already applying many of the skills, saving time and, more importantly, improving our messaging.”
For more information about Scale Up NM, contact Murguia at cmurguia@nmsu.edu or visit https://www.linkedin.com/company/scale-up-nm.
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PHOTO CAPTION: Trais Kliphuis, chief executive officer and founder of EnviTrace, which develops cutting-edge artificial intelligence and machine learning (AI/ML) methods and tools. Kliphuis was part of the cohort that successfully completed the GenAI Go-to-Market Success Sprint hosted by Scale Up New Mexico. (Courtesy photo)
IMAGE DESCRIPTION: Head and shoulders of a woman.
New Mexico
Landlord AC ordinance, Rio Grande water levels, Spotty rain, New legislative office, New Mexico Motorfest
Monday’s Top Stories
Monday’s Five Facts
[1] ABQ City Councilor aims to bolster protections for renters amid unseasonable warmth – Albuquerque city councilor is looking to make sure city landlords are not only providing cooling systems, but also ensuring they actually work when they’re needed. City Councilor Tammy Fiebelkorn spearheaded an ordinance in December of 2024, requiring all Albuquerque rental properties to have a cooling system. Now, Fiebelkorn is taking it a step further, hoping to establish cooling system performance requirements. The ordinance is expected to be voted on in final action at Monday’s city council meeting.
[2] Rio Grande showing dry spots in Valencia County amid record-low snowpack – Portions of the Rio Grande are now seeing dry spots earlier than expected. Officials say the timing is not normal. In Valencia County, parts of the river are already running dry. Near the river crossing in Los Lunas, the river has open pockets. Further south, it is being reported as dry as well. There is a slight positive outlook for the monsoon season, with forecasters and officials predicting a strong season in the Middle Rio Grande Valley.
[3] Very spotty rainfall, warmer, & mostly calm week – Warmer weather will continue building in across the state throughout the upcoming week. A few isolated rain chances will return Monday in parts of New Mexico, but some of that rain may evaporate before reaching the ground. Temperatures will continue to increase through the middle of the week.
[4] NM representatives celebrate grand opening of new office with open house – A new state legislative office made its debut for representatives Eleanor Chavez and Yanira Gurrola. The new location is just one of the handful of new legislative offices now open across the state. They hosted a grand opening for the building that was open to the public. Representative Gurrola says it’s just one step towards modernizing the state’s legislature. The new office will allow residents to stay more connected to each representative.
[5] New Mexico Motorfest 2026 takes place in celebration of Route 66 Centennial – Another Route 66 celebration took place over the weekend and this one was all about cars. The New Mexico Motorfest happened at the Expo New Mexico racetrack. Over 300 vehicles from classic hot rods to lifted trucks were featured at the event. Some of the proceeds went to New Mexico veterans.
New Mexico
Los Alamos Public Schools Students Compete At 2026 New Mexico State Science & Engineering Fair
Students from Barranca Mesa Elementary, Mountain Elementary, Los Alamos Middle School, and Los Alamos High School at the 2026 New Mexico State Science & Engineering Fair at New Mexico Tech. Photo CourtesyLAPS
LAHS junior Tate Plohr and freshman Linus Plohr qualified to attend the 2026 Regeneron International Science and Engineering Fair in May in Phoenix, Ariz. Photo Courtesy LAPS
Los Alamos Middle School student Branden Keller was awarded the CO2 & Greenhouse Gas Scholarship in the amount of $2,000 at the 2026 New Mexico State Science & Engineering Fair. Photo Courtesy/LAPS
LAPS NEWS RELEASE
Twenty students from Barranca Mesa Elementary, Mountain Elementary, Los Alamos Middle School (LAMS) and Los Alamos High School (LAHS) competed, with several garnering awards at the 2026 New Mexico State Science and Engineering Fair held at New Mexico Tech in Socorro.
LAHS junior Tate Plohr qualified to attend the Regeneron International Science and Engineering Fair (ISEF) next month in Phoenix, Ariz. He was awarded the 3rd-place Grand Award. Freshman Linus Plohr qualified as an alternate and will also be attending the Regeneron ISEF.
Students who participated in the state competition include, from Barranca Mesa Elementary, Sydney Chen, Mary Beth Kelsey, Lily Neale, Aurora Roberts Voss and Henry Rodarte; and Glyn Lo and Ernest Maupin, Mountain Elementary.
Students from LAMS who competed include Evelyn Fobes, Mason Garcia, Andrew Gilbertson, James Junghans, Sequoya Ke, Brandon Keller, Nejan Liyanage and Daniel Yampolsky.
LAHS students Julia Neale, Linus Plohr, Tate Plohr, Lilia Veteva, Helena Welch and Kalliope Welch competed at the senior level.
2026 Award winners:
Category Awards – Junior Division
- Animal Science, Cellular & Molecular
- Biomedical & Health Science
- Honorable Mention: Sequoya Ke
- Embedded Systems, Math, Robotics, Software & Technology
- 2nd place: Nejan Liyanage
- Physics & Astronomy
- 1st place: Sydney Chen
- 2nd place: Mason Garcia
- Honorable Mention: Marybeth Kelsey
- Plant Science
Category Awards – Senior Division
- Behavioral & Social Science:
- Honorable Mention: Linus Plohr
- Earth & Environmental
- Honorable Mention: Lilia Viteva
- Embedded Systems, Math, Robotics, & System Software
- 3rd Place: Helena Welch and Kalliope Welch
- Physics & Astronomy
Grand Awards
- ISEF finalist 3rd place: Tate Plohr
- Brandon Keller received the CO2 & Greenhouse Gas Scholarship in the amount of $2,000. James Jungans and Marybeth Kelsey garnered Thermo Fisher Awards.
Other special award winners include:
- CO2 & Greenhouse Reduction Awards (Junior Division)
- Daniel Yampolsky, 2nd place, Earth & Environmental Sciences
- Sequoya Ke, 1st place, Biomedical & Health Science
- Brandon Keller, 1st place, Energy & Materials Science
- Andrew Gilbertson, 1st place, Physics & Astronomy
- CO2 & Greenhouse Gas Reduction Award (Senior Division)
- Lilia Viteva, 1st place, Earth & Environmental Sciences
- Office of Naval Research Award
- David Shortess Award
- New Mexico AVS Award
- Citadel Award
- Naval Research Award
- NM Network for Women in Science & Engineering Award
- Yale Science & Engineering Award
- Rose Baca Rivet Award
Related
Arizona State baseball will host a four-game homestand, beginning with New Mexico State on Wednesday, April 22.
The Sun Devils and Aggies faced each other in late March, with ASU winning 10-4. The two teams will meet for the final time at 6:35 p.m. at Phoenix Municipal Stadium.
ASU will then welcome Baylor on Friday, April 24, for a three-game series. The Sun Devils have yet to face the Bears this season, but ASU has been doing well so far and has been in the top 25 for four weeks.
Sophomore center fielder Landon Hairston earned Big 12 player of the week honors on April 13, after delivering five home runs in five games. His 10 runs in that stretch were tied for the second-most nationally and his 14 runs batted in were tied for third-most nationally. All nine of his hits went for extra bases, three more than any other player.
ASU’s series against Baylor will start at 6:35 p.m. for the first two games, followed by a 1:05 p.m. start on Sunday, April 26.
April 19
Softball at Houston, Cougar Softball Stadium, noon.
April 22
Baseball vs New Mexico State, Phoenix Municipal Stadium, 6:35 p.m.
April 23
Women’s golf at Big 12 Championship, Dallas Athletic Club, TBA.
Track and field at Penn Relays, Franklin Field, 1:22 p.m.
Beach volleyball at Big 12 Championship, Bear Down Beach, all day.
April 24
Baseball vs Baylor, Phoenix Municipal Stadium, 6:35 p.m.
Softball vs Texas Tech, Farrington Stadium, 7 p.m.
April 25
Lacrosse at Colorado, Prentup Field, 11 a.m.
Softball vs Texas Tech, Farrington Stadium, 3 p.m.
Baseball vs Baylor, Phoenix Municipal Stadium, 6:35 p.m.
Reach the reporter or send tips for stories at jenna.ortiz@arizonarepublic.com, as well as @jennarortiz on X.
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