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2025 GenAI Go-to-Market cohort completes Scale Up NM sprint

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2025 GenAI Go-to-Market cohort completes Scale Up NM sprint


WRITER: Alejandro Najera-Acosta, 575-646-2025, a_najera@nmsu.edu

The Scale Up New Mexico program, hosted by Arrowhead Center at New Mexico State University and supported in part by the U.S. Economic Development Administration, successfully concluded its GenAI Go-to-Market Success Sprint, a six-week accelerator designed to equip New Mexico-based tech startups with the tools and strategies needed to integrate Generative AI into their sales and marketing efforts.

The program, which ran from April 10 to May 15, provided entrepreneurs with hands-on training in leveraging AI for market research, customer segmentation, messaging, content creation and sales automation. Participants engaged in a comprehensive learning experience, combining interactive workshops, personalized mentoring and real-time feedback from industry experts.

“The GenAI Go-to-Market Success Sprint was a game-changer for our cohort, allowing them to refine and automate their sales and marketing processes using cutting-edge AI tools,” said Carlos Murguia, program manager for Scale Up NM. “By implementing AI-driven strategies, our startups are now better positioned to scale their customer outreach, optimize engagement and achieve measurable growth.”

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Throughout the Sprint, 15 startups participated in dynamic sessions covering key AI-powered go-to-market strategies, including using AI for market research, customer segmentation and messaging; personalizing outreach and automating repetitive tasks in sales; scaling content creation while maintaining quality and authenticity; and enhancing sales enablement with AI-driven automation.

“AI is reshaping the way businesses approach sales and marketing, and this Sprint gave our participants a competitive edge in adopting these technologies,” said Dana Catron, interim director of Arrowhead Center. “We are proud to see our entrepreneurs leverage AI to refine their go-to-market strategies and optimize their growth potential.”

The GenAI Go-to-Market Success Sprint featured a mix of lectures, breakout sessions, live discussions and hands-on exercises, ensuring that participants not only understood AI-driven methodologies but also applied them directly to their businesses.

“The Arrowhead Center at NMSU has provided outstanding and unwavering support for my tech startup. Most recently, the GenAI course, led by Rodrigo Fuentes, was jam-packed with cutting-edge techniques to optimize my online outreach efforts,” said Trais Kliphuis, co-founder and CEO of Envitrace. “The class is designed for efficient use of time, which is essential for my busy schedule. We are already applying many of the skills, saving time and, more importantly, improving our messaging.”

For more information about Scale Up NM, contact Murguia at cmurguia@nmsu.edu or visit https://www.linkedin.com/company/scale-up-nm.

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PHOTO CAPTION: Trais Kliphuis, chief executive officer and founder of EnviTrace, which develops cutting-edge artificial intelligence and machine learning (AI/ML) methods and tools. Kliphuis was part of the cohort that successfully completed the GenAI Go-to-Market Success Sprint hosted by Scale Up New Mexico. (Courtesy photo)

IMAGE DESCRIPTION: Head and shoulders of a woman.



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New Mexico

Summerlike heat settles into New Mexico this week

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Summerlike heat settles into New Mexico this week


Grant’s Monday Night Forecast

Temperatures will heat up across New Mexico through Tuesday, with near-record highs possible in parts of the state. Highs cool slightly starting Wednesday, with a few spotty showers possible later this week.

High pressure is building toward New Mexico to start the week, bringing hotter temperatures statewide. The center of that high will move over the state Tuesday, making it the hottest day of the week. Highs will climb into the 80s and 90s for most areas, with several spots coming within a few degrees of tying or breaking daily record highs.

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The high starts to weaken Wednesday, but temperatures will only cool by a few degrees. Moisture will also begin streaming into New Mexico, bringing more cloud cover and a chance for a few spotty showers or areas of evaporating rain, mainly across northern New Mexico. By Thursday, that spotty rain chance shifts into eastern New Mexico.

Temperatures will stay above average to well above average through the end of the week and into the weekend, with most highs remaining in the 80s and 90s. Afternoon breezes will also stick around most days over the next week.



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New Mexico

Four New Mexico companies nominated for ‘Best Hot Air Balloon Ride’ by USA Today

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Four New Mexico companies nominated for ‘Best Hot Air Balloon Ride’ by USA Today


NEW MEXICO (KRQE) — Four companies in New Mexico have been nominated for USA Today’s “Best Hot Air Balloon Ride” list for 2026. Voting is open now through June 1.

Here’s a look at the New Mexico nominees:

  • Four Corners Balloon Rides (Albuquerque)
    • “Four Corners Balloon Rides will get you soaring above Albuquerque in a hot air balloon. They fly smaller balloons with a capacity of up to 12 passengers, and you can opt between shared flights or a private charter, with flights running for about 45 minutes to an hour. You’ll see beautiful views of the Rio Grande Valley, the Sandia Mountains, and all of Albuquerque some 2,000 feet below you. The pilot, Daniel, has over 3,000 hours of flight time, so you’re ensured to be in good, safe hands. 
  • Rainbow Ryders (Albuquerque)
    • “As home to the International Balloon Fiesta, Albuquerque is one of the world’s most popular spots for hot air ballooning. Rainbow Ryders offers daily flights throughout the year, which have you floating above the high desert landscape of New Mexico, as well as the Phoenix-Scottsdale area. The company is also the official hot air balloon ride operator at the Albuquerque International Balloon Fiesta.
  • World Balloon (Albuquerque)
    • “World Balloon in Albuquerque, New Mexico, offers both group and private hot air balloon flights throughout the year. On flights that usually last an hour, passengers can enjoy unmatched views of the Rio Grande River and Bosque or watch the sunrise over the city.”
  • X-Treme-Lee Fun Balloon Adventures (Gallup)
    • “X-Treme-Lee Fun Balloon Adventures provides a beautiful sunrise hot air balloon tour near Gallup, New Mexico. On journeys that typically last about an hour, passengers can enjoy views of scenic Red Rock Park’s canyons and spires.”

A total of 20 companies were nominated overall. Multiple companies in neighboring states were also nominated. Those include Above It All in Aspen, Colorado, Adventures Out West in Colorado Springs, Firebird Balloons in Phoenix, Grand Adventure Balloon Tours in Winter Park, Colorado, Hot Air Expeditions in Phoenix, and Red Rock Balloons in Sedona, Arizona.

The winner will be determined by readers’ votes. You can vote online.

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New Mexico

Future of free childcare for all families in New Mexico remains uncertain

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Future of free childcare for all families in New Mexico remains uncertain


Gov. Michelle Lujan Grisham has no regrets about universal childcare.

As she approaches the end of her second term in New Mexico’s top office, she acknowledges there are some things she would have done differently. In a recent interview, she called 20/20 hindsight a “very powerful tool” that not enough politicians put to good use.

Moving the state toward a free childcare system — open to all New Mexico families regardless of income — isn’t on that list, however. The issue has turned into one of the defining public policy issues of Lujan Grisham’s tenure — which will come to an end later this year. The state’s heavily Democratic Legislature, initially wary of the program, has since voiced support and created a funding stream to continue the initiative for the next five years.

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‘You have to start there’

Childcare costs, benefits

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‘We have to get it right’

GOP might ‘peel back’ scope

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