Hawaii
Why Hawaii is becoming a leader in U.S. EV adoption
Customers admire a Tesla Model 3 electric vehicle at a Tesla store in Honolulu, Hawaii.
Alex Tai | SOPA Images | Lightrocket | Getty Images
U.S. consumers have been making the move to all-electric vehicles more slowly than many expected — but a growing leader in EV adoption is Hawaii.
The tropical island state this year ranks fifth in overall EV adoption at 11.9% of new retail vehicles sold through February, according to J.D. Power.
Hawaii also ranks third – behind only California (46.1) and Washington (37) – in J.D. Power’s “EV Adoption Score,” which is weighted based on market, consumer preference and EV availability, among other conditions, with a score of 33.8.
“We measure adoption relative to availability, meaning shoppers need availability of EVs that meet their needs … before they can even consider adopting,” said Elizabeth Krear, vice president of the electric vehicle practice at J.D. Power. “In California, the quantity of EVs is much higher than in Hawaii. But when consumers are given a viable option, 33% are choosing to buy the EV.”
Hawaii also is the top state for EV adoption that hasn’t agreed to the California Air Resources Board’s Zero-Emission Vehicle program, according to J.D. Power. Those rules promote EVs and include stricter vehicle emissions and miles per gallon standards for traditional vehicles in places that have adopted the measure, including the other top five states: California, Washington, Oregon and Colorado.
Why Hawaii?
What’s going on in Hawaii that’s leading to more consumers opting for EVs? It’s a mix of things but mainly high fuel costs, the availability of renewable energy for charging and culture, according to Ivan Drury, director of insights at auto research firm Edmunds, who lives in Waikiki on Hawaii’s Oahu Island.
“There is a higher sense of responsibility towards stewarding the land versus most mainland states. If you look up ‘Aina’ in Hawaiian, you see what I mean, lots of pride for the land,” he said.
Drury also said the popularity of hybrid models in the state (at 19% in 2023) has helped in the switch to EVs, and road trip concerns – a hurdle for some buyers in the U.S. – aren’t really a problem in Hawaii.
“We’re on an island. No one is really worried about road trips unless they live on the Big Island,” he said. (For reference, the “Hawaii Belt” around the Big Island, or Hawaii Island, is only about 260 miles.)
Gasoline prices also play a factor, as they do in other states, such as California. The average price for a gallon of gas in Hawaii is about $4.72, according to AAA. That’s the highest in the U.S. other than California and $1.10 higher than the national average of $3.62 a gallon.
J.D. Power reports the top-selling EVs in the state are the Tesla Model Y, Tesla Model 3 and Ford F-150 Lightning.
“I’m really happy. I like the car. I like not buying gas,” said Scott Sageman, a 2021 Tesla Model 3 owner who has lived on Hawaii’s Big Island since moving from California in 2020.
Aloha Kia Leeward in Waipahu, Hawaii
Aloha Kia
Russell Wong, regional vice president of Aloha Kia’s seven stores in Hawaii, said customer interest in EVs continues to grow but the vehicles still remain only about 2% of the stores’ sales.
“While it is a significant percentage of our current sales compared to other dealers or other markets, it’s still a very, very small percentage,” he said. “We do see that continuing to climb.”
Wong said there’s been a lot of interest in Kia’s new EV9 SUV that’s just arriving to dealerships. The current top-selling EV at the Kia dealerships is the Niro, which also is Kia’s least expensive all-electric vehicle, and Aloha Kia has priced it starting at about $36,000.
EV concerns
Although Hawaii is embracing electric vehicles more than some of its peers, it still has many of the same problems with EV adoption that the U.S. mainland does, including lack of charging infrastructure, affordability and a dearth of vehicle choices.
A Gallup poll released Monday found less than half of U.S. adults, 44%, say they are either “seriously considering or might consider” buying an EV, which is down from 55% in 2023. The proportion not intending to buy an EV has increased from 41% to 48%.
Sageman, who lives on the slope of a volcano, said he has not experienced problems charging, as he does so at home, but the estimated range of his Model 3 can be less than expected due to the state’s hilly terrain.
“The one thing that I’ve noticed is you do not pay too much attention to the estimated range,” he said. “You’re not going to get the same amount if you’re doing a lot of uphill driving.”
The average cost to a consumer buying an EV from a franchised dealer (excluding Tesla, Rivian and other direst-to-consumer brands) in Hawaii this year is more than $62,600, according to Edmunds. That’s down from more than $68,500 last year and roughly $12,700 over the average price of a vehicle in Hawaii.
High prices are a national and Hawaiian trend. Upper-income Americans across the country are the subgroup most likely to own an EV, with 14% doing so, up from 6% last year, according to the Gallup report.
“We’re sort of at the extreme ends of adoption,” Drury said. “For those in a position to take advantage of an EV, it works, sold. For those that it doesn’t, it won’t, for a very long time. Overcoming the obstacles of infrastructure and high costs of living aren’t something that can be taken care of overnight or even within a few years.”
Hawaii
Travelers Sue: Promises Were Broken. They Want Hawaiian Airlines Back.
Hawaiian Airlines’ passengers are back in federal court trying to stop something most people assumed was already finished. They are no longer arguing about whether they are allowed to sue. They are now asking a judge to intervene and preserve Hawaiian as a standalone airline before integration advances to a point this spring where it cannot realistically be reversed.
That approach is far more aggressive than what we covered in Can Travelers Really Undo Alaska’s Hawaiian Airlines Takeover?. The earlier round focused on whether passengers had standing and could amend their complaint. This court round focuses on whether harm is already occurring and whether the court should act immediately rather than later. The shift is moving from procedural survival to emergency relief, which makes this filing different for Hawaii travelers.
The post-merger record is now the focus.
When the $1.9 billion acquisition closed in September 2024, the narrative was straightforward. Hawaiian would gain financial stability. Alaska would impose what it described early as “discipline” across routes and costs. Travelers were told they would benefit from broader connectivity, stronger loyalty alignment, and long-term fleet investments that Hawaiian could no longer fund independently.
Eighteen months later, the plaintiffs argue that the outcome has not matched the pitch. They cite reduced nonstop options on some Hawaii mainland routes, redeye-heavy return schedules that many readers openly dislike, and loyalty program changes that longtime Hawaiian flyers say diminished redemption value. They frame these not as routine airline integration but as signs that competitive pressure has weakened in our island state, where airlift determines price and critical access for both visitors and residents.
What is different about this filing compared with earlier debates is that it relies on developments that have already occurred rather than on predictions about what might happen later.
The HA call sign has already been retired. Boston to Honolulu was cut before competitors signaled renewed service. Austin’s nonstop service ended. Multiple mainland departures shifted into overnight red-eyes. And next, the single reservation system transition is targeted for April 2026, a process already well underway.
Atmos replaced both Hawaiian Miles and Alaska’s legacy loyalty programs, and readers immediately reported higher award pricing, fewer cheap seats, no mileage upgrades, and confusion around status alignment and family accounts. Each of those events can be described as aspects of integration mechanics, but together they form the factual record that the plaintiffs are now asking a judge to examine in Yoshimoto v. Alaska Airlines.
The 40% capacity argument.
One of the more interesting claims tied to the court filing is that Alaska now controls more than 40% of Hawaii mainland U.S. capacity. That figure strikes at the core of the entire issue. That percentage does not automatically mean monopoly under antitrust law, but it does raise questions about concentration in a state that depends exclusively on air access for its only industry and its residents.
Hawaii is not a region where travelers have options. Every visitor, every neighbor island resident, and every business traveler depends on our limited air transportation. The plaintiffs contend that consolidation at that scale reduces competitive pressure and gives the dominant carrier far more leverage over pricing and scheduling decisions. Alaska says that competition remains robust from Delta, United, Southwest, and others, and that share shifts seasonally and by route.
Competitors reacted quickly.
While Alaska integrated Hawaiian’s network under its publicly stated discipline strategy, Delta announced its largest Hawaii winter schedule ever, beginning in December 2026. Delta’s Boston to Honolulu is slated to return, Minneapolis to Maui launches, and Detroit and JFK to Honolulu move to daily service. Atlanta also gains additional frequency. Widebodies are appearing where narrowbodies once operated, signaling Delta’s push into higher capacity and premium cabin layouts.
Those moves complicate the monopoly narrative. If Delta is expanding aggressively, one argument is that competition remains active and responsive. At the same time, Delta filling routes Alaska trimmed may reinforce the idea that structural changes created openings competitors believe are profitable, and that markets respond when gaps appear.
What changed since October.
In October, we examined whether the case would survive dismissal and whether passengers could refile. That moment felt more procedural than what’s afoot now. It did not alter flights, fares, or loyalty programs.
This filing is different because it is tied to post-merger developments and seeks emergency relief. The plaintiffs are asking the court to prevent further integration while the merits are evaluated, arguing that each added step toward full consolidation this spring makes reversal less feasible as systems merge, crew scheduling aligns, fleet plans shift, and branding converges.
Airline mergers are designed to become embedded quickly, and once those pieces are fully intertwined, unwinding them becomes exponentially more difficult, which is why the plaintiffs are pressing forward now rather than waiting any longer.
The DOT conditions and the defense.
When the purchase of Hawaiian closed, the Department of Transportation imposed conditions that run for six years. Those conditions addressed maintaining capacity on overlapping routes, preserving certain interline agreements, protecting aspects of loyalty commitments, and safeguarding interisland service levels.
Alaska will point to those commitments as evidence that consumer protections were built into the core approval. The plaintiffs, however, are essentially claiming that those conditions are either insufficient or that subsequent real-world changes undermine the spirit of what travelers were told would remain. That tension between formal commitments and actual experience is at the core of this dispute.
Hawaiian had not produced consistent profits for years.
That is the actual financial situation, without sentiment. Alaska did not spend $1.9 billion to preserve Hawaii nostalgia. It purchased aircraft, an international and trans-Pacific network reach, and a platform it thinks can return to profitability under tighter cost control.
What this means for travelers today.
Nothing about your Hawaiian Airlines ticket changes because of this filing. Flights remain scheduled. Atmos remains the reward program. Integration continues unless a judge intervenes.
However, Alaska now faces a renewed court challenge that points to concrete post-merger developments rather than speculative harm. That scrutiny alone can bring things to light and influence how aggressively future route decisions and loyalty adjustments occur.
Hawaiian Airlines’ travelers have been vocal since the start about pricing, redeyes, lost nonstops, and loyalty devaluation. Others have said very clearly that without Alaska, Hawaiian might not exist in any form at all. Both perspectives exist as background while a federal judge evaluates whether the integration should be impacted.
You tell us: Eighteen months after Alaska took over Hawaiian, are your Hawaii flights better or worse than before, and what changed first for you: price, schedule, routes, interisland flights, or loyalty programs?
Lead Photo Credit: © Beat of Hawaii at SALT At Our Kaka’ako in Honolulu.
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Hawaii
Lawsuit claims Hawaiian-Alaska Airlines merger creates monopoly on Hawaii flights
HONOLULU (HawaiiNewsNow) – An effort to break up the Hawaiian and Alaska Airlines merger is heading back to court.
Passengers have filed an appeal seeking a restraining order that would preserve Hawaiian as a standalone airline.
The federal government approved the deal in 2024 as long as Alaska maintained certain routes and improved customer service.
However, plaintiffs say the merger is monopolizing the market, and cite a drop in flight options and a rise in prices.
According to court documents filed this week, Alaska now operates more than 40% of Hawaii’s continental U.S. routes.
Hawaii News Now has reached out to Alaska Airlines and is awaiting a response.
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Hawaii
Column by Pele Harman: Celebrating Mahina ʻŌlelo Hawaiʻi, bringing Hawaiian language to life at UH Hilo – UH Hilo Stories
At UH Hilo, ʻōlelo Hawaiʻi is not simply a subject taught in classrooms, it is a living language that connects us to this place, to one another, and to the generations who came before us.
This column is by Pelehonuamea Harman, director of Native Hawaiian engagement at the University of Hawaiʻi at Hilo. In her columns, Pele shares Native Hawaiian protocols on the use of ōlelo Hawaiʻi (Hawaiian language), cultural traditions, traditional ways of Indigenous learning, and more. This column is on Mahina ʻOlelo Hawaiʻi (Hawaiian Language Month), celebrated every February to honor the Hawaiian language.
Each year, the month of Pepeluali marks Mahina ʻŌlelo Hawaiʻi, a time dedicated to celebrating and uplifting the Hawaiian language. At the University of Hawaiʻi at Hilo, ʻōlelo Hawaiʻi is not simply a subject taught in classrooms, it is a living language that connects us to this place, to one another, and to the generations who came before us.
While Pepeluali gives us a focused moment of celebration, the Hawaiian language should not live only within a single month. ʻŌlelo Hawaiʻi thrives when it is used every day.
One of the simplest and most meaningful ways to begin is by pronouncing the words we already encounter daily with accuracy and care. Hawaiian is an oral language carried through voice and relationship. When we take the time to say words correctly, we demonstrate respect for the language and for the poʻe (people) who have worked tirelessly to ensure its survival.
Across our own campus, we have opportunities to do this every day.
Let us honor the names of our places by using them fully:
Kanakaʻole Hall, not “K-Hall.” (Formally Edith Kanakaʻole Hall, named after our beloved kumu.)
Waiʻōlino, not “CoBE,” for our College of Business and Economics. (Formally Hānau ʻO Waiʻōlino; waiʻōlino literally means sparkling waters, alluding here to bringing forth waters of wellbeing and prosperity.)
These names are not merely labels for buildings. They carry ʻike (knowledge), history, and meaning. Speaking them in their entirety acknowledges the stories and values embedded within them.
Using ʻōlelo Hawaiʻi does not require fluency. It simply requires willingness. Each of us already knows words we can begin using more intentionally.
Greet one another with aloha.
Express gratitude with mahalo whenever possible.
Small choices like these help normalize Hawaiian language in our daily interactions and strengthen UH Hilo’s identity as a place grounded in Hawaiʻi.
One of the most common questions I am asked is: How do you respond in ʻōlelo Hawaiʻi when someone says “mahalo” to you?
Here are three simple and appropriate responses:
ʻAʻole pilikia — It’s no problem.
He mea iki — It is just a little thing.
Noʻu ka hauʻoli — The pleasure is mine.
There is no single correct answer. What matters most is participating in the exchange and allowing the language to live through conversation.

UH Hilo holds a unique and important role as Hawaiʻi Island’s university. Our commitment to Native Hawaiian success and place-based education calls on all of us to help create an environment where ʻōlelo Hawaiʻi is visible, audible, and welcomed.
You do not need to wait until you feel ready. You do not need to know many words. The language grows stronger each time it is spoken.
So during Mahina ʻŌlelo Hawaiʻi and throughout the entire year I encourage the UH Hilo ʻohana to:
- Use the Hawaiian words you already know.
- Pronounce names and places with intention and care.
- Greet others with aloha.
- Share mahalo often.
Because when we use ʻōlelo Hawaiʻi, we are doing more than speaking words, we are helping to perpetuate and uplift the native language of our home.
E ola ka ʻōlelo Hawaiʻi.
Let the Hawaiian language live.
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