Hawaii
How This CEO Turned Around Bad Ass Coffee of Hawaii | Entrepreneur
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To build a “Bad Ass” brand, Scott Snyder knows you need a good story.
Snyder’s journey as CEO of Bad Ass Coffee of Hawaii began as a mission to help the brand regain its footing, but it quickly evolved into a larger vision. Brought in initially to assist with turning operations around, he soon saw the brand’s incredible potential.
“We acquired the assets of the brand and went to work putting this master plan together,” he recalls in a conversation with host Shawn Walchef of Cali BBQ Media.
He noted the opportunity he and a Denver-based team of investors saw when they first took ownership in 2019.
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More than just a name, Bad Ass Coffee of Hawaii presents the story of the donkeys that once carried coffee beans down the volcanic slopes of Hawaii.
As Snyder says, “That’s as much a part of Hawaii’s history as coffee itself. And so that’s a unique and ownable truth.”
But the meaning of “Bad Ass” goes beyond the donkeys. There’s a deeper, more universal connection for Snyder: “There’s a little badass in everybody, right? A true badass goes out and does really great things in the world without a lot of self-promotion.”
He aims to infuse this spirit into every aspect of the brand, creating an experiential atmosphere that resonates with customers.
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Reaching a broad and diverse audience
Snyder was eager to breathe new life into the already well-loved name, creating a strategic plan to set the brand apart in a competitive industry. The timing of the brand’s transformation couldn’t have been more ironic. “We went to work in 2019,” he says. “Being blessed with impeccable timing, we launched the new logo, packaging and store design on Friday the 13th, March of 2020.”
Despite the challenges the brand faced amidst the onset of the Covid-19 pandemic, the passion and vision behind the rebranding were unstoppable. Bad Ass Coffee has since grown into an even more recognizable name.
For Snyder, Bad Ass Coffee isn’t just about the product — it’s about the experience. He has made it a priority to ensure that each location tells a story that speaks to the rich heritage of Hawaiian coffee and the unique identity of each store.
“You go into a coffee shop, you might be lucky to find one Kona blend… we’ve got an entire shelf full of 100% and unique Hawaiian blends,” Snyder notes, pointing to the deep connection between the brand and Hawaii’s coffee-growing history.
Under Snyder’s leadership, Bad Ass Coffee has cultivated a diverse fan base that spans different ages and income levels and from seasoned coffee enthusiasts to novices.
Drawing on his experience in digital marketing, Snyder has prioritized tailoring the brand’s messaging to each segment of its audience. With a broad demographic, Snyder’s goal has been to grow the brand beyond its cult-like following and build a larger, more loyal customer base.
“Knowing what the right product is and what the right channel is, I think, is the most important thing I learned in the agency days… You need to make sure that your messaging is in the right message at the right time, to the right person, through the right channel,” Snyder explains. “From day one, our intent was to build a base.”
Through Snyder’s vision and leadership, Bad Ass Coffee of Hawaii has not only transformed into an experiential brand rooted in Hawaiian history but has also broadened its audience, ensuring it remains relevant and beloved by a diverse community of coffee drinkers.
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Hawaii
Hawaii senator introduces bill to reunite, protect immigrant families
WASHINGTON, D.C. (HawaiiNewsNow) – U.S. Senators Mazie Hirono (D-Hawaii) and Tammy Duckworth (D-Illinois) reintroduced a piece of legislation on Thursday to strengthen protections for immigrant families and address long-standing problems in the family immigration system.
The Reuniting Families Act aims to reduce visa backlogs, boost efficiency across the immigration process, and ensure a fairer, more humane process for immigrant families.
“Immigrant families currently experience unnecessary obstacles and delays due to our country’s broken immigration system, keeping families separated for potentially long periods of time,” Hirono said. “By reducing family-based immigration backlogs and making common sense updates to how we treat families, the Reuniting Families Act will help take the first step in the right direction to keeping families together as they navigate our immigration system.”
According to the senators behind this bill, nearly four million people with approved visa applications are currently trapped in a massive immigration backlog, with many waiting more than a decade to reunite with their loved ones.
“As Donald Trump’s inhumane mass deportation campaign rips apart families and communities across the country, it’s paramount we address the unnecessary barriers in our immigration system that have created backlogs and kept families apart for years,” Duckworth said. “Our legislation would implement commonsense reforms to help end family-based backlogs, which keep too many with approved green card applications stuck in bureaucratic limbo, and help get more families where they belong—together.”
The Reuniting Families Act would shorten delays by recapturing unused visas, rolling them into future years, expanding who qualifies as a family member to include permanent partners, and increasing both the total number of available family preference visas and per-country limits.
The bill would also put a time limit on visa processing, so no applicant has to wait more than 10 years for a visa if they have an approved application.
Click here to read the full bill.
Copyright 2025 Hawaii News Now. All rights reserved.
Hawaii
Rouhliadeff scores 16, Hawaii beats D-II Hawaii Hilo 98-46
HONOLULU (AP) — Henry Rouhliadeff scored 16 points to lead six Hawaii players in double figures and the Rainbow Warriors beat Division-II Hawaii Hilo 98-46 on Wednesday night.
Rouhliadeff made 6 of 9 from the field and finished with nine rebounds and five assists. Dre Bullock scored 12 points for Hawaii (9-2) and Hunter Erickson, Aaron Hunkin-Claytor, Gytis Nemeiksa and Isaac Finlinson added 11 points apiece.
Jamal Entezami led Hawaii Hilo with 11 points and Jessiya Villa scored 10.
Hawaii shot 51% overall and made 13 3-pointers. The Rainbow Warriors, who went into the game averaging 13.4 assists per game, had a season-high 25 assists on 35 made field goals.
The 52-point margin of victory was Hawaii’s largest since a 106-49 win over Redlands on Jan. 28, 1972, and the third largest in program history. The Rainbow Warriors beat BYU Hawaii by 67 (106-49) in the 1962-63 season.
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Hawaii
Chef Sam Choy: America’s best poke not from Hawaii is a ‘slap in the face’
HONOLULU (KHON2) — Poke is a dish created by Native Hawaiians and perfected by local immigrants. But according to online reviews, the best poke in the country is not from Hawaii. And one world-renowned chef who’s credited with poke’s popularity calls it a “slap in the face.”
People are willing to stand in long lines every day for poke. So to say the best in the country is not in Hawaii – that’s fighting words for some.
“So for you to say that, yeah, I kinda like scrap kine,” said Branden Machado, poke connoisseur.
“Nah, I laugh, I laugh,” said Mike Sablay, poke connoisseur.
The restaurant in Big Bear, California, is called Tropicali and was recently reported to have America’s best poke, based on Yelp.
“When I heard that, I was very upset, because I well know, and as you well know, and our millions of listeners and watchers of our station, they well know that the best poke is in Hawaii,” said Sam Choy, world-renowned celebrity chef/restaurateur.
“When I read that, I felt a little slighted,” said Chris Kam, Alicia’s Market. “Understandable, people from the mainland don’t really know what Hawaiian poke is about.”
With a large shark’s head as the front entrance, the decor – just like the menu – is said to be based on Hawaiian culture, but not to emulate it. So poke there – and elsewhere on the continent – looks much different from the poke bowls we’re used to seeing in Hawaii.
“It came with cucumbers, it came with won ton strips, I ordered the spicy one, so it came with the spicy sauce, and then I ordered unagi sauce on the side, and it tasted so good,” said one anonymous local who tried Tropicali and liked it. “It tasted so fresh, I was so surprised it was crazy.”
“That’s not poke, that’s like a salad,” said Kam.
“Nah, nothing can beat back home,” said Sablay. “Everything over here is like the best. Everything’s all local, everything’s all fresh.”
“Like on Oahu, we have the freshest fish, we have the best recipes, like and it’s not only us,” said Justin Tanioka, Tanioka’s Seafood & Catering. “It’s other companies around the island that have mastered poke.”
Since this is a Yelp award, having great Yelp reviews does help. Tropicali currently has more than 4,000 reviews and maintains a 4.9 Star rating. However, locals say to declare themselves the best in the country for a food that’s not only born in Hawaii, but beloved in Hawaii, is extremely bold.
“It’s definitely a slap in the face for all the poke makers in Hawaii who work unbelievably hard to create their magical dishes,” said Choy. “Two things. One, we use fresh fish. And the other one is tender loving care, TLC is in there. We’re putting our heart and soul in that. We’re representing our history, we’re representing our aina, we’re representing all the people in the past that made poke.”
“It’s all preference, and you know where you are,” said Tanioka. “But to me, the best poke in the world, honestly, is in Oahu.”
“Cuz check that out, Big Bear ain’t got nothing on this, my cuz,” said Machado. “We get the best poke in the world. Bumbye, we teach you.”
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