Hawaii
How This CEO Turned Around Bad Ass Coffee of Hawaii | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own.
To build a “Bad Ass” brand, Scott Snyder knows you need a good story.
Snyder’s journey as CEO of Bad Ass Coffee of Hawaii began as a mission to help the brand regain its footing, but it quickly evolved into a larger vision. Brought in initially to assist with turning operations around, he soon saw the brand’s incredible potential.
“We acquired the assets of the brand and went to work putting this master plan together,” he recalls in a conversation with host Shawn Walchef of Cali BBQ Media.
He noted the opportunity he and a Denver-based team of investors saw when they first took ownership in 2019.
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More than just a name, Bad Ass Coffee of Hawaii presents the story of the donkeys that once carried coffee beans down the volcanic slopes of Hawaii.
As Snyder says, “That’s as much a part of Hawaii’s history as coffee itself. And so that’s a unique and ownable truth.”
But the meaning of “Bad Ass” goes beyond the donkeys. There’s a deeper, more universal connection for Snyder: “There’s a little badass in everybody, right? A true badass goes out and does really great things in the world without a lot of self-promotion.”
He aims to infuse this spirit into every aspect of the brand, creating an experiential atmosphere that resonates with customers.
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Reaching a broad and diverse audience
Snyder was eager to breathe new life into the already well-loved name, creating a strategic plan to set the brand apart in a competitive industry. The timing of the brand’s transformation couldn’t have been more ironic. “We went to work in 2019,” he says. “Being blessed with impeccable timing, we launched the new logo, packaging and store design on Friday the 13th, March of 2020.”
Despite the challenges the brand faced amidst the onset of the Covid-19 pandemic, the passion and vision behind the rebranding were unstoppable. Bad Ass Coffee has since grown into an even more recognizable name.
For Snyder, Bad Ass Coffee isn’t just about the product — it’s about the experience. He has made it a priority to ensure that each location tells a story that speaks to the rich heritage of Hawaiian coffee and the unique identity of each store.
“You go into a coffee shop, you might be lucky to find one Kona blend… we’ve got an entire shelf full of 100% and unique Hawaiian blends,” Snyder notes, pointing to the deep connection between the brand and Hawaii’s coffee-growing history.
Under Snyder’s leadership, Bad Ass Coffee has cultivated a diverse fan base that spans different ages and income levels and from seasoned coffee enthusiasts to novices.
Drawing on his experience in digital marketing, Snyder has prioritized tailoring the brand’s messaging to each segment of its audience. With a broad demographic, Snyder’s goal has been to grow the brand beyond its cult-like following and build a larger, more loyal customer base.
“Knowing what the right product is and what the right channel is, I think, is the most important thing I learned in the agency days… You need to make sure that your messaging is in the right message at the right time, to the right person, through the right channel,” Snyder explains. “From day one, our intent was to build a base.”
Through Snyder’s vision and leadership, Bad Ass Coffee of Hawaii has not only transformed into an experiential brand rooted in Hawaiian history but has also broadened its audience, ensuring it remains relevant and beloved by a diverse community of coffee drinkers.
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Hawaii
Hawaii’s seafarer ministry brings pastoral relief to fishing industry
CNA Staff, Jan 19, 2025 / 06:00 am
A recently launched ministry in Hawaii is bringing the Church to fishermen and other seafarers whose long hours and remote work renders them an “invisible part of the body of Christ.”
Honolulu Bishop Larry Silva launched the Hawaii Apostleship of the Sea Ministry out of the Co-Cathedral of St. Theresa late last year. He put Deacon Marlowe Sabater, ordained in January of last year, in charge of the new program.
In an interview with CNA, Sabater said the initiative was created specifically to minister to seafarers, who make up a considerable portion of the Hawaiian economy. Seafarers “include foreign fishermen working for the Hawaii longline fishery and crew from cruise and cargo ships,” the deacon said.
Sabater pointed to St. Paul’s words in 1 Cor 12:12 in which the evangelist wrote: “As a body is one though it has many parts, and all the parts of the body, though many, are one body, so also Christ.”
“The seafarer is an invisible body part that is out of sight [and] out of mind,” he said. The Vatican’s Dicastery for Promoting Integral Human Development “calls for us to minister and advocate for their rights and dignity.”
The ministry is currently in its infancy, the deacon noted, and is working to spread the program to various parishes. At present the ministry offers evangelization and fellowship to fishermen at the Port of Honolulu via the services of two priests and two deacons.
“The ministries also provide the material needs of seafarers, such as clothing and food for their work and daily consumption,” he said. The Catholic apostleship partners with a similar ministry at Waipio Community Baptist Church, he noted.
This is not the only Catholic ministry that brings the sacraments to those who work long hours on the water. The Archdiocese of Seattle partners with several other Christian churches in that city to care for maritime workers from around the world.
As in Hawaii, Catholic seafarers in Seattle are able to access the sacraments, including the Eucharist, through the ministry. It also offers practical services such as SIM cards for cellphones and transportation to shopping near the shore.
Sabater said the Hawaii program is currently focused on longline fishermen in Honolulu itself. “In the future, we will expand to ministering to crew members onboard cruise and cargo ships,” he said.
The ministry plans to partner with the Apostleship of the Sea, a professional association of Catholic maritime ministers.
Seafarers “play a significant role in providing food for our table, transporting our goods, and catering to our enjoyment at sea,” the deacon said.
But “their pastoral needs are hampered by the nature of their work and the conditions of their labor,” he added.
“We are called to serve every member of the human family,” Sabater said, “including those who spend a significant amount of time out at sea risking their lives to serve, fish, entertain, deliver, and make life easier for us.”
(Story continues below)
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Hawaii
Els wins Champions Tour season-opener in Hawaii
Ernie Els has claimed a seventh PGA Tour Champions victory, winning the season opener in Hawaii by two shots from Bernard Langer, Miguel Angel Jimenez and Alex Cejka.
The 55-year-old South African closed with a six-under 66 to finish at 18-under 198 at the Hualalai course on Sunday.
The 67-year-old Langer missed an early chance to win for the 19th straight season on the 50-and-over tour. Playing alongside Els and Cejka in the final group, he parred the last four holes for a 66.
The German star won the season-ending Charles Schwab Cup Championship last year for his record-extending 47th senior title.
Jimenez closed with a 64, and Cejka shot 68. Langer and Jimenez have each won the event three times.
Els won three times last season. He is a four-time major champion, winning the U.S. Open and British Open twice each.
Rod Pampling tied for 15th at 11 under after a 70 while fellow Australian Mark Hensby (66) was a shot further back.
Hawaii
What Airlines Won’t Tell You About Comfort on Hawaii Flights
Long flights to Hawaii (by domestic flight standards) demand strategies for comfort, especially with the increasing prevalence of narrow-body aircraft on these routes. First-class fares come with sky-high prices and generally sub-standard service, leaving many travelers, including BOH editors, seeking every creative alternative.
Whether through the three-seat trick we’ve written about before, extra legroom or premium economy upgrades, or split itineraries, there are multiple ways to enhance your island travel experience.
Here’s what we do and how you, too, can master these options, drawing from our recent challenges and successes.
Lessons learned: A nearly two-hour ordeal with Hawaiian Airlines.
Our attempt to book the three-seat trick on Hawaiian Airlines revealed complexities other travelers may face. As frequently as BOH travels from and to Hawaii, even we got caught.
Flying the narrow-body A321neo from Hawaii to Rarotonga, we sought extra comfort by purchasing an additional seat as we’ve described previously. That is due to the 3×3 configuration and the tight, narrow-body cabin. However, Hawaiian’s system required contacting customer service, as extra seats cannot be booked online or with mileage awards. Make a note of that to save yourself untold grief later.
After nearly two hours of back-and-forth on the phone with the Philippine-based call center, albeit with a very nice agent, which helped, we finally secured the booking we sought. The agent canceled our reservation, made a new one on the phone, and included the extra seat. While we had intended to pay using miles, that became impossible. So, we split the reservation. One passenger and the extra seat were paid in cash, while the other retained a mileage award reservation.
These frustrations highlight the need for planning and a thorough understanding of airline-specific policies and procedures. Hawaiian’s process and others remain labor-intensive for customers and their agents, and their inability to manage extra seats automatically online often can leave travelers scrambling.
The airline that handles this with finesse is United Airlines, which is by far the most technologically advanced airline. However, that isn’t to say they are the best in other ways.
Why two separate bookings can be better than one.
We switched strategies for the return leg of our upcoming journey to the South Pacific, as we will be flying on Hawaiian’s wide-body A330 from Papeete to Honolulu. Rather than booking three seats, which is invaluable on all airlines’ narrow-body planes, we opted for two extra legroom seats in row 34 A/B.
These are our go-to accommodations for years onboard that aircraft due to the extra legroom and comfort that, in this case, cost a very reasonable $90 per person for the six-hour flight.
As with other domestic airlines, Hawaiian doesn’t charge a premium for one-way tickets, making it easy to split itineraries into two separate reservations. This approach saved us hundreds of dollars compared to booking an extra seat on the entire reservation.
However, round-trip fares can be significantly cheaper when traveling internationally than two one-way tickets. Still, for Hawaiian Airlines, our research confirmed no extra costs for booking one-way flights, even internationally, in this case, giving us more flexibility and significant savings.
How airlines handle the three-seat trick differently.
Alaska Airlines.
Alaska makes it relatively easy to book an extra seat, with U.S.-based customer service to assist. Their system links extra seats for a smoother check-in and boarding experience. It is best to call Alaska before commencing any reservation that has an extra seat. Mileage awards can be used to purchase tickets, including an extra seat.
American Airlines.
American Airlines requires passengers to call their reservations department to book an extra seat, as this option is not currently available online. The extra seat is coded as “EXST” and linked to the passenger’s main reservation. It is best to call American before commencing any reservations when purchasing an extra seat.
Delta Airlines.
Delta requires customers to contact their customer service team to book an extra seat. Unfortunately, this cannot be done online when booking, which adds an extra step for travelers. The airline codes the extra seat under the passenger’s name as “EXST” (extra seat), similar to how most carriers handle it. It is best to start by calling Delta before commencing any reservations when purchasing an extra seat.
Hawaiian Airlines.
Hawaiian requires customer service phone help to book extra seats, which can’t be done online. The process is time-consuming and complicated. Extra seats must be checked in manually at the gate, creating potential delays. Mileage tickets cannot be used for a passenger traveling with an extra seat.
Southwest Airlines.
Southwest’s open seating policy means you can’t pre-book an extra seat. That will change soon when Southwest moves to all reserved seating, including on Hawaii flights.
United Airlines.
United Airlines excels in offering straightforward options for the three-seat trick. Extra seats can be booked online, and their customer service is known for efficiency. Mileage awards can also be used when purchasing the third seat as part of a passenger reservation.
Practical tips for comfort on Hawaii flights.
Obtaining extra comfort doesn’t always require booking an additional seat. Wide-body aircraft like Hawaiian’s A330 feature 2-4-2 economy seating, making it easier for two people traveling together to avoid sharing a row with a third passenger. These planes also offer extra legroom options that, combined with a two-seat section, can provide good comfort at a reasonable cost.
When booking an extra seat, present the boarding pass only at airline check-in and boarding. TSA security doesn’t require it, and showing it may cause unnecessary confusion.
Research seating layouts to avoid surprises, such as non-moveable armrests, limited recline in certain rows, or seats without full windows.
Compare airline pricing to find the best value for extra seats, extra legroom, or premium upgrades.
The three-seat trick, premium upgrades, and strategic itineraries are invaluable tools that BOH editors have found tried and true for improving comfort on Hawaii flights.
Each airline handles these options differently, and understanding the nuances can save time and money. Whether flying narrow-body or wide-body planes, taking the time to research seating options and policies ensures a smoother and more enjoyable travel experience.
What are your tricks for comfort on Hawaii flights?
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