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How This CEO Turned Around Bad Ass Coffee of Hawaii | Entrepreneur

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How This CEO Turned Around Bad Ass Coffee of Hawaii | Entrepreneur


Opinions expressed by Entrepreneur contributors are their own.

To build a “Bad Ass” brand, Scott Snyder knows you need a good story.

Snyder’s journey as CEO of Bad Ass Coffee of Hawaii began as a mission to help the brand regain its footing, but it quickly evolved into a larger vision. Brought in initially to assist with turning operations around, he soon saw the brand’s incredible potential.

“We acquired the assets of the brand and went to work putting this master plan together,” he recalls in a conversation with host Shawn Walchef of Cali BBQ Media.

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He noted the opportunity he and a Denver-based team of investors saw when they first took ownership in 2019.

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More than just a name, Bad Ass Coffee of Hawaii presents the story of the donkeys that once carried coffee beans down the volcanic slopes of Hawaii.

As Snyder says, “That’s as much a part of Hawaii’s history as coffee itself. And so that’s a unique and ownable truth.”

But the meaning of “Bad Ass” goes beyond the donkeys. There’s a deeper, more universal connection for Snyder: “There’s a little badass in everybody, right? A true badass goes out and does really great things in the world without a lot of self-promotion.”

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He aims to infuse this spirit into every aspect of the brand, creating an experiential atmosphere that resonates with customers.

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Reaching a broad and diverse audience

Snyder was eager to breathe new life into the already well-loved name, creating a strategic plan to set the brand apart in a competitive industry. The timing of the brand’s transformation couldn’t have been more ironic. “We went to work in 2019,” he says. “Being blessed with impeccable timing, we launched the new logo, packaging and store design on Friday the 13th, March of 2020.”

Despite the challenges the brand faced amidst the onset of the Covid-19 pandemic, the passion and vision behind the rebranding were unstoppable. Bad Ass Coffee has since grown into an even more recognizable name.

For Snyder, Bad Ass Coffee isn’t just about the product — it’s about the experience. He has made it a priority to ensure that each location tells a story that speaks to the rich heritage of Hawaiian coffee and the unique identity of each store.

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“You go into a coffee shop, you might be lucky to find one Kona blend… we’ve got an entire shelf full of 100% and unique Hawaiian blends,” Snyder notes, pointing to the deep connection between the brand and Hawaii’s coffee-growing history.

Under Snyder’s leadership, Bad Ass Coffee has cultivated a diverse fan base that spans different ages and income levels and from seasoned coffee enthusiasts to novices.

Drawing on his experience in digital marketing, Snyder has prioritized tailoring the brand’s messaging to each segment of its audience. With a broad demographic, Snyder’s goal has been to grow the brand beyond its cult-like following and build a larger, more loyal customer base.

“Knowing what the right product is and what the right channel is, I think, is the most important thing I learned in the agency days… You need to make sure that your messaging is in the right message at the right time, to the right person, through the right channel,” Snyder explains. “From day one, our intent was to build a base.”

Through Snyder’s vision and leadership, Bad Ass Coffee of Hawaii has not only transformed into an experiential brand rooted in Hawaiian history but has also broadened its audience, ensuring it remains relevant and beloved by a diverse community of coffee drinkers.

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Man arrested for negligent homicide after deadly pedestrian crash in Hawaii Island

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Man arrested for negligent homicide after deadly pedestrian crash in Hawaii Island


PUNA (HawaiiNewsNow) – Hawaii County police arrested a man for operating a vehicle under the influence of an intoxicant and for negligent homicide after a deadly pedestrian crash Friday.

Dallas Brooks, 30, was arrested Friday evening after he hit Maxwell Robertson Sherword, 21, in Kurtistown.

According to police, at around 7:20 p.m. Brooks was traveling in an SUV eastbound on Orchidland Drive, near the intersection of 36th Avenue, when he struck Sherwood.

At the time of the crash, police said Sherwood was in the roadway and not in a marked crosswalk.

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Officials said a witness told police that other vehicles had swerved to avoid hitting a man who was located in the middle of the roadway.

Sherwood was taken to the Hilo Benioff Medical Center, where he later died.

Police have ordered an autopsy to determine the exact cause of death.

Brooks was not injured as a result of the crash.

The investigation is ongoing, but police believe alcohol is a factor in the crash.

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Brooks was arrested for operating a vehicle under the influence of an intoxicant and for negligent homicide. He remains in custody at the Hilo Police Station pending further investigation.

Anyone with information is asked to call Officer Joshua Rodby-Tomas at (808) 961-2339 or email Joshua.Rodby-Tomas@hawaiicounty.gov.

Tipsters who prefer to remain anonymous may call CrimeStoppers at (808) 961-8300.

This is Hawaii County’s 13th traffic fatality of 2025 as compared to 16 traffic fatalities this same time last year.

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Everything we know about Meta CEO Mark Zuckerberg's Hawaii bunker

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Everything we know about Meta CEO Mark Zuckerberg's Hawaii bunker


Billionaires are no strangers to extensive real estate portfolios, and many of them are building their own Doomsday bunkers.

Shall we count Mark Zuckerberg among them? If you ask him, no.

The Meta CEO said on a recent episode of the podcast “This Past Weekend w/ Theo Von” that he does “have an underground tunnel” at his ranch on the Hawaiian island of Kauai, though he resisted characterizing it as a bunker.

“There’s this whole meme about how people are saying I built this, like, bunker underground. It’s like more of underground storage type of situation,” Zuckerberg said. “It’s sort of a tunnel that just goes to another building.”

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Zuckerberg’s real estate portfolio includes expansive holdings in Hawaii. He began snapping up land there more than a decade ago. He reportedly paid $100 million for roughly 750 acres in 2014 and $53 million for another 600 acres on Kauai’s North Shore in 2021.

In December 2023, Wired reported that Zuckerberg was building a 5,000-square-foot underground shelter, complete with its own supplies of energy and food, at his Ko’olau Ranch property. The final bill after tallying up building permits and land will be about $270 million, the magazine reported.

Wired reported the Kauai compound would feature two mansions linked by a tunnel that also connects to the shelter, which would have “living space, a mechanical room, and an escape hatch that can be accessed via a ladder,” as well as a sturdy metal door filled with concrete.

Brandi Hoffine Barr, a spokesperson for Zuckerberg and his wife Priscilla Chan, declined to comment to Wired at the time regarding the size or features of the underground structure.

Local news outlet Hawaii News Now reported in December that it had obtained county planning documents showing an underground “storm shelter” measuring nearly 4,500 square feet on his property, roughly the size of an NBA basketball court.

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In a December Bloomberg interview, Zuckerberg equated the bunker to “a basement” or “a little shelter.”

“There’s just a bunch of storage space and like, I don’t know, whatever you want to call it, a hurricane shelter or whatever,” he said. “I think it got blown out of proportion as if the whole ranch was some kind of Doomsday bunker, which is just not true.”

Zuckerberg posted a video on Instagram in January 2024 poking fun at the discourse surrounding his property, saying, “When your wife catches you in the ‘bunker’ playing video games.” The clip shows Chan walking into a keypad-operated room resembling a home movie theater where Zuckerberg is seen gaming with friends on a massive screen.

Zuckerberg has also posted on Instagram about starting cattle ranching on the property.

“Started raising cattle at Ko’olau Ranch on Kauai, and my goal is to create some of the highest quality beef in the world,” he wrote in January 2024. “The cattle are wagyu and angus, and they’ll grow up eating macadamia meal and drinking beer that we grow and produce here on the ranch.”

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The following month, he said that he was “not trying to do this commercially” and was “just trying to create the highest-quality stuff we can.” He also explained the reasoning behind the cows’ diet of macadamia nuts and beer.

“As a human, what do you think is the thing that basically you just sit and eat a lot? It’s like beer and nuts, basically. Nuts, super dense. Beer induces appetite, which I think people are familiar with.”

He added that he wanted to feed the cows the “densest, most nutritious” food so they would gain weight and “be the most delicious cows.”

In addition to cattle ranching, the land would include “organic ginger and turmeric farms, a nursery dedicated to native plant restoration, and partnering with Kauai’s foremost wildlife conservation experts to protect native birds and other endangered or threatened wildlife populations,” a spokesperson for Zuckerberg and Chan told Business Insider.

“Mark and Priscilla value the time their family spends at Ko’olau Ranch and in the local community and are committed to preserving the ranch’s natural beauty,” the spokesperson said. “When they acquired the property, they rescinded an existing agreement that would have allowed for portions of the property to be divided into 80 luxury homes. Under their care, less than 1% of the overall land is developed with the vast majority dedicated to farming, ranching, conservation, open spaces, and wildlife preservation.”

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Hawaii troops forge alliances in Philippines | Honolulu Star-Advertiser

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Hawaii troops forge alliances in Philippines | Honolulu Star-Advertiser




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