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How This CEO Turned Around Bad Ass Coffee of Hawaii | Entrepreneur

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How This CEO Turned Around Bad Ass Coffee of Hawaii | Entrepreneur


Opinions expressed by Entrepreneur contributors are their own.

To build a “Bad Ass” brand, Scott Snyder knows you need a good story.

Snyder’s journey as CEO of Bad Ass Coffee of Hawaii began as a mission to help the brand regain its footing, but it quickly evolved into a larger vision. Brought in initially to assist with turning operations around, he soon saw the brand’s incredible potential.

“We acquired the assets of the brand and went to work putting this master plan together,” he recalls in a conversation with host Shawn Walchef of Cali BBQ Media.

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He noted the opportunity he and a Denver-based team of investors saw when they first took ownership in 2019.

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More than just a name, Bad Ass Coffee of Hawaii presents the story of the donkeys that once carried coffee beans down the volcanic slopes of Hawaii.

As Snyder says, “That’s as much a part of Hawaii’s history as coffee itself. And so that’s a unique and ownable truth.”

But the meaning of “Bad Ass” goes beyond the donkeys. There’s a deeper, more universal connection for Snyder: “There’s a little badass in everybody, right? A true badass goes out and does really great things in the world without a lot of self-promotion.”

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He aims to infuse this spirit into every aspect of the brand, creating an experiential atmosphere that resonates with customers.

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Reaching a broad and diverse audience

Snyder was eager to breathe new life into the already well-loved name, creating a strategic plan to set the brand apart in a competitive industry. The timing of the brand’s transformation couldn’t have been more ironic. “We went to work in 2019,” he says. “Being blessed with impeccable timing, we launched the new logo, packaging and store design on Friday the 13th, March of 2020.”

Despite the challenges the brand faced amidst the onset of the Covid-19 pandemic, the passion and vision behind the rebranding were unstoppable. Bad Ass Coffee has since grown into an even more recognizable name.

For Snyder, Bad Ass Coffee isn’t just about the product — it’s about the experience. He has made it a priority to ensure that each location tells a story that speaks to the rich heritage of Hawaiian coffee and the unique identity of each store.

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“You go into a coffee shop, you might be lucky to find one Kona blend… we’ve got an entire shelf full of 100% and unique Hawaiian blends,” Snyder notes, pointing to the deep connection between the brand and Hawaii’s coffee-growing history.

Under Snyder’s leadership, Bad Ass Coffee has cultivated a diverse fan base that spans different ages and income levels and from seasoned coffee enthusiasts to novices.

Drawing on his experience in digital marketing, Snyder has prioritized tailoring the brand’s messaging to each segment of its audience. With a broad demographic, Snyder’s goal has been to grow the brand beyond its cult-like following and build a larger, more loyal customer base.

“Knowing what the right product is and what the right channel is, I think, is the most important thing I learned in the agency days… You need to make sure that your messaging is in the right message at the right time, to the right person, through the right channel,” Snyder explains. “From day one, our intent was to build a base.”

Through Snyder’s vision and leadership, Bad Ass Coffee of Hawaii has not only transformed into an experiential brand rooted in Hawaiian history but has also broadened its audience, ensuring it remains relevant and beloved by a diverse community of coffee drinkers.

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Hilo woman killed in Kona traffic crash – West Hawaii Today

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Hilo woman killed in Kona traffic crash – West Hawaii Today


A 21-year-old Hilo woman died as the result of a three-vehicle traffic collision Sunday night on Alii Drive in Kailua-Kona.

Officers responded to a 9:28 p.m. report of a head-on collision near the north end of Kahaluu Beach Park.

Their preliminary investigation determined that the woman, Hinanui T. Starr-Boyle, was driving a gray 2012 Toyota Tacoma northbound at a high-rate of speed for the area.

While passing another northbound vehicle in a no-passing zone, the Tacoma crossed into the southbound lane and collided head-on with a silver 2010 Nissan Frontier pickup truck driven by a 20-year-old Holualoa man.

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Following the initial collision, the Nissan Frontier continued onto the makai shoulder of the roadway, where it struck a parked tan Ford Econoline van.

Starr-Boyle was pronounced dead at 10:17 p.m. at Kona Community Hospital. Her passenger, a 25-year-old Hilo man, and the driver of the Nissan were admitted to KCH. Both were listed in stable condition.

The driver of the Nissan was arrested on suspicion of DUI.

None of the people involved in the collision were wearing seat belts, and speed and impairment are believed to be contributing factors in the crash, police said.

Starr-Boyle’s death is the 18th traffic fatality on Hawaii Island in 2026, compared to 14 at the same time last year.

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Potential witnesses or anyone with video camera footage from the area around the time of the crash are asked to contact Officer John Harvey at (808) 326-4646, ext. 3229, or john.harvey@hawaiicounty.gov.

Those who prefer anonymity may contact Crime Stoppers at (808) 961-8300.





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Guided tours take visitors into Honouliuli internment camp’s ‘Hell Valley’

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Guided tours take visitors into Honouliuli internment camp’s ‘Hell Valley’


HONOLULU (HawaiiNewsNow) – Other than brush, overgrown grass, some birds singing in the distance, and perhaps a gust of wind coming in, there’s really not much going on in Honouliuli Gulch these days.

More than 80 years ago, it was a different story.

Following the bombing of Pearl Harbor, a hasty prisoner of war compound was built in this barren area of Oahu and named the Honouliuli Internment Camp.

Some of the Japanese Americans who were imprisoned here had another name for this place: “Jigoku dani,” or “Hell Valley.”

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“There is a reason why the Japanese Americans nicknamed it Hell’s Valley. It’s a very rugged environment. It’s deep in the gulf to the valley,” said Christine Ogura, superintendent of the Honouliuli National Historic Site.

Following the bombing of Pearl Harbor, a hasty prisoner of war compound was built in a barren area of Oahu and named the Honouliuli Internment Camp.(National Park Service)

Now, for the first time, the public will be able to understand the “hell” internees experienced through guided tours into what is now known as the Honouliuli National Historic Site.

“You’re going to have an opportunity to actually walk original historic roads that people who were incarcerated there, their family members walked as well,” Ogura said. “Even though the camp was closed and we don’t have any original structures left, because when the military closed in 1946, they actually took everything down. But we do still have original, like the concrete slab foundation of the mess hall, where families were able to reunite with their mothers and their fathers during visitation.”

The internment camp opened in 1943 and was the largest and longest-used incarceration site in the islands. At its peak, Honouliuli held over 4,000 prisoners of war from Italy, Taiwan, Korea, Philippines and had the largest contingent made up of Japanese Americans.

For Superintendent Ogura, what happened here is personal since she is a second-generation American of Japanese ancestry.

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“When I found out that this happened here and being Nisei myself and my parents are Issei, I reflected: had I been born a generation earlier it could have been me and my mom,” she said. “I think locally it’s an important history to conserve and perpetuate because it is important that our communities know that this happened locally.”

Tours at the Honouliuli National Historic Site will begin on July 18, and demand has been overwhelming with every tour fully booked and waitlists in the hundreds.

“I will say the response has been humbling when we released the dates. It booked up within 25 minutes and we currently have a waiting list of over 1,700 people,” Ogura said.

The park is working toward more availabilities for next year.

Officials are looking for volunteer docents to help expand tour capacity.

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Copyright 2026 Hawaii News Now. All rights reserved.



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Magical Creatures Sanctuary looks to develop community, educational programs – West Hawaii Today

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Magical Creatures Sanctuary looks to develop community, educational programs – West Hawaii Today






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