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How This CEO Turned Around Bad Ass Coffee of Hawaii | Entrepreneur

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How This CEO Turned Around Bad Ass Coffee of Hawaii | Entrepreneur


Opinions expressed by Entrepreneur contributors are their own.

To build a “Bad Ass” brand, Scott Snyder knows you need a good story.

Snyder’s journey as CEO of Bad Ass Coffee of Hawaii began as a mission to help the brand regain its footing, but it quickly evolved into a larger vision. Brought in initially to assist with turning operations around, he soon saw the brand’s incredible potential.

“We acquired the assets of the brand and went to work putting this master plan together,” he recalls in a conversation with host Shawn Walchef of Cali BBQ Media.

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He noted the opportunity he and a Denver-based team of investors saw when they first took ownership in 2019.

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More than just a name, Bad Ass Coffee of Hawaii presents the story of the donkeys that once carried coffee beans down the volcanic slopes of Hawaii.

As Snyder says, “That’s as much a part of Hawaii’s history as coffee itself. And so that’s a unique and ownable truth.”

But the meaning of “Bad Ass” goes beyond the donkeys. There’s a deeper, more universal connection for Snyder: “There’s a little badass in everybody, right? A true badass goes out and does really great things in the world without a lot of self-promotion.”

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He aims to infuse this spirit into every aspect of the brand, creating an experiential atmosphere that resonates with customers.

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Reaching a broad and diverse audience

Snyder was eager to breathe new life into the already well-loved name, creating a strategic plan to set the brand apart in a competitive industry. The timing of the brand’s transformation couldn’t have been more ironic. “We went to work in 2019,” he says. “Being blessed with impeccable timing, we launched the new logo, packaging and store design on Friday the 13th, March of 2020.”

Despite the challenges the brand faced amidst the onset of the Covid-19 pandemic, the passion and vision behind the rebranding were unstoppable. Bad Ass Coffee has since grown into an even more recognizable name.

For Snyder, Bad Ass Coffee isn’t just about the product — it’s about the experience. He has made it a priority to ensure that each location tells a story that speaks to the rich heritage of Hawaiian coffee and the unique identity of each store.

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“You go into a coffee shop, you might be lucky to find one Kona blend… we’ve got an entire shelf full of 100% and unique Hawaiian blends,” Snyder notes, pointing to the deep connection between the brand and Hawaii’s coffee-growing history.

Under Snyder’s leadership, Bad Ass Coffee has cultivated a diverse fan base that spans different ages and income levels and from seasoned coffee enthusiasts to novices.

Drawing on his experience in digital marketing, Snyder has prioritized tailoring the brand’s messaging to each segment of its audience. With a broad demographic, Snyder’s goal has been to grow the brand beyond its cult-like following and build a larger, more loyal customer base.

“Knowing what the right product is and what the right channel is, I think, is the most important thing I learned in the agency days… You need to make sure that your messaging is in the right message at the right time, to the right person, through the right channel,” Snyder explains. “From day one, our intent was to build a base.”

Through Snyder’s vision and leadership, Bad Ass Coffee of Hawaii has not only transformed into an experiential brand rooted in Hawaiian history but has also broadened its audience, ensuring it remains relevant and beloved by a diverse community of coffee drinkers.

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Hawaii

Hawaii weather: USGS revised 4.6 magnitude earthquake off Kona coast, south swell, passing showers

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Hawaii weather: USGS revised 4.6 magnitude earthquake off Kona coast, south swell, passing showers


Periods of showers on the radar continues with a disturbance over the islands, we will see drier trades later this week. IMPORTANT NOTE: USGS revised magnitude to 4.6 earthquake off the Kona coast after initially listing as a 5.2; plus, numerous showers on the radar and low hanging clouds and a south swell



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Kilauea sets record for lava fountaining episodes in any 1 eruption

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Kilauea sets record for lava fountaining episodes in any 1 eruption


HAWAII VOLCANOES NATIONAL PARK, Hawaii (AP) — The on-and-off eruption of Hawaii’s Kilauea volcano broke a record Monday with the number of periods it has produced fountains of lava since it began erupting in December 2024, the Hawaiian Volcano Observatory said.


What You Need To Know

  • Kilauea’s on-and-off eruption broke a record Monday with the number of periods it has produced fountains of lava
  • Monday marked 48 fountaining episodes, setting the record for any one eruption on Kilauea
  • There are several notable aspects of the current eruption, including how accessible it is for viewing by residents and tourists
  • An eruption during the 1980s, in which 47 lava fountaining episodes occurred over about 3 1/2 years, occurred in a more remote area



Monday marked 48 fountaining episodes, setting the record for any one eruption on Kilauea, said Katie Mulliken, a geologist and spokesperson with the observatory.

Episodes are separated by periods during which little to no lava erupts. Since lava is coming from the same vents in a crater at Kilauea’s summit, it is the same overall eruption, Mulliken said in an email.

There are several notable aspects of the current eruption, she said, including how accessible it is for viewing by residents and tourists. An eruption during the 1980s, in which 47 lava fountaining episodes occurred over about 3 1/2 years, occurred in a more remote area, she said.

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The ongoing eruption is also reshaping the topography at the summit, she said.

But the lava fountains also can impact neighboring communities with volcanic fragments and ash, known as tephra.

Kilauea, located on Hawaii Island, is one of the world’s most active volcanoes.



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Fight against Rapid Ohia Death advances – West Hawaii Today

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Fight against Rapid Ohia Death advances – West Hawaii Today






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